Assignment 2A Group 1 BUS10012
Assignment 2A Group 1 BUS10012
Assignment 2A Group 1 BUS10012
TABLE OF CONTENTS
1. Introduction................................................................................................................1
2. Problem identified......................................................................................................2
3. Ideation......................................................................................................................4
4. Proposed solutions.....................................................................................................6
5. Our audience..............................................................................................................8
6. Influential support....................................................................................................13
8. Funding Goal...........................................................................................................16
9. Rewards...................................................................................................................19
List of references...............................................................................................................27
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Section I Crowdfunding Pitch Concept
1. Introduction
Racism and discrimination continue to cast a shadow over Australian society, posing
significant challenges to the well-being, opportunities, and sense of belonging of
individuals from diverse cultural backgrounds. Despite efforts to address these issues,
empirical research underscores the persistent nature and pervasive impact of racism
across various spheres of Australian life. From experiences of discrimination based on
skin color, ethnicity, and religion to the prevalence of everyday racism, studies have
illuminated the harsh realities faced by many individuals within Australian communities.
This paper delves into the multifaceted nature of racism and discrimination in Australia.
It examines prevalence rates, societal perceptions, and the intersectionality of
discrimination, shedding light on the nuanced complexities of these social phenomena.
Moreover, this paper explores the imperative for concerted action and innovation in
addressing racism and discrimination. It outlines an array of potential solutions, ranging
from educational interventions and community engagement initiatives to policy reforms
and support services. Through a comprehensive analysis of existing research and ideation
strategies, this paper lays the groundwork for a targeted approach aimed at fostering
inclusivity, challenging discriminatory attitudes, and promoting social cohesion within
Australian society.
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Section I Crowdfunding Pitch Concept
2. Problem identified
Racism and discrimination based on skin Despite varying prevalence rates, there is
color, ethnicity, and religion remain a widespread acknowledgment of
significant challenges in Australian racism's existence in Australia. In the
society, affecting the well-being, Face Up to Racism survey, 79% of
opportunities, and sense of belonging of respondents agreed that racial prejudice
individuals from diverse cultural exists in Australia, while only 11% self-
backgrounds. Empirical research has identified as racist (Blair et al., 2017).
provided considerable attention to Similarly, the Geographies of Racism
identifying the nature, prevalence, and survey found that 86% of respondents
impact of racism, utilizing various agreed with the proposition that racial
conceptualizations and methodologies. prejudice exists in Australia (Sharples &
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Section I Crowdfunding Pitch Concept
attitudes and behaviors, and promote inclusivity and social cohesion within
Australian society.
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Section I Crowdfunding Pitch Concept
3. Ideation
Funding Community
Education and engagement
research
awareness
Workplace
Support
initiatives
services
Legal aid
Diversity
Mental health service training
Equal employment
Employment and opportunities
financial assistance
Youth leadership
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programs
Section I Crowdfunding Pitch Concept
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Section I Crowdfunding Pitch Concept
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Section I Crowdfunding Pitch Concept
4. Proposed solutions
After careful consideration of various solutions, our team has determined that
prioritizing education and awareness initiatives would yield the most significant benefits
for the Australian community. We hold this belief because the youth represent the future
of our nation, and investing in their understanding of critical issues such as racism and
discrimination is paramount.
By equipping young minds with knowledge, empathy, and the tools to challenge
systemic inequalities, we pave the way for a more inclusive and harmonious society.
With this vision in mind, we propose a targeted approach centered around education and
awareness to address the pressing issue of racism in Australia.
The "Cultural Exchange Mentorship Program" is designed to bridge cultural divides and
foster understanding and appreciation among individuals from diverse backgrounds in
Australian communities. The program will pair individuals from different cultural
backgrounds as mentors and mentees, facilitating meaningful interactions and
exchanges of experiences, perspectives, and traditions.
Figure 3
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Section II Networks and Community
5. Our audience
by providing youth
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Section II Networks and Community
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Section II Networks and Community
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Section II Networks and Community
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Section II Networks and Community
Persona support:
People within our tribe are likely to support our solution project due to the alignment of
our values, awareness of prevalent issues, belief in education and awareness, and the
desire for a positive impact. Our community members share a deep commitment to
promoting equity, social justice, and inclusivity, recognizing the urgent need to address
racism and discrimination in Australian society. With a comprehensive understanding of
the prevalence and impact of these issues, our tribe acknowledges the importance of
proactive measures to challenge systemic inequalities and promote social cohesion.
Moreover, our tribe values education and awareness as powerful catalysts for social
change. Recognizing the transformative potential of initiatives like the "Cultural
Exchange Mentorship Program," our community members see the opportunity to foster
understanding and appreciation among individuals from diverse backgrounds. They
believe in the power of knowledge, empathy, and dialogue to drive meaningful societal
transformation, making our project a compelling avenue for collective action.
Furthermore, our tribe members are motivated by a shared desire to make a positive
impact in their communities. They are driven by a commitment to contribute to building a
more inclusive society, viewing our solution project as a tangible means to address
pressing social issues and effect meaningful change. Through their support, they aim to
play an active role in shaping a future characterized by equity, justice, and unity.
However, despite our tribe's overarching commitment to social justice, some individuals
may choose not to support our project due to differing priorities, skepticism or doubt
about its effectiveness, resource constraints, or a lack of awareness or understanding of
the complexities of racism and discrimination. While these factors may influence
individual decisions, they underscore the importance of ongoing engagement, education,
and dialogue within our tribe to foster understanding, address concerns, and mobilize
collective support for our initiatives. Ultimately, by working together and leveraging our
shared values and aspirations, we can drive meaningful progress toward a more equitable
and inclusive society.
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Section II Networks and Community
6. Influential support
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Section II Networks and Community
These influencers bring unique perspectives, diverse audiences, and influential voices to
the table, making them powerful allies in advocating for social change and promoting
inclusivity within Melbourne and beyond. Their engagement and support can help
amplify messages, spark conversations, and mobilize communities in the fight against
racism and discrimination.
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Section II Networks and Community
Network map
Tribe Influencers
Social media
Sarah David Emma
platforms
School Event
Community events CSR initiatives
collaborations participations
Education
Executive
Online platforms associates and Email outreach
networks
networks
University
Media coverage
network
Community
Nonprofit partners
engagement
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Section III Funding Goal and Rewards
8. Funding Goal
Our proposed initiative, the "Cultural Exchange Mentorship Program," aims to bridge
cultural divides and foster understanding among individuals from diverse backgrounds
within Australian communities. To effectively implement this program, we have
outlined a funding goal that will enable us to cover operational costs, resources, and
community engagement efforts.
According to research by the Scanlon Foundation (Markus, 2020) and other empirical
studies (Blackham & Temple, 2020; Blair et al., 2017), addressing racism and
discrimination requires comprehensive educational and awareness-building initiatives.
Our proposed program aligns with these findings by prioritizing education and
community engagement to challenge systemic inequalities and promote social cohesion
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Section III Funding Goal and Rewards
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Section III Funding Goal and Rewards
donors will include member, Jane has been 4. The Smith Family
those who are actively involved in Foundation: With a
personally connected to social justice causes long history of
our team and who feel and has expressed supporting community
passionately about the strong support for initiatives, the Smith
project's mission. These initiatives addressing Family Foundation has
individuals understand racism and expressed interest in
the significance of discrimination. funding projects that
combating racism and 2. Michael Johnson: address systemic
discrimination in Michael has a inequalities. They have
Australian society and commitment to previously funded
are committed to corporate social programs aimed at
promoting inclusivity responsibility and has promoting diversity and
and social cohesion. shown interest in inclusivity.
supporting initiatives 5. The Community
that promote diversity Action Network: A
and inclusion. grassroots organization
3. Dr. Amanda Lee: with a focus on social
An educator and change, the Community
mentor, Dr. Lee is Action Network has
passionate about shown enthusiasm for
fostering equity and collaborating on
social justice in projects that empower
education. She marginalized
recognizes the communities and
importance of challenge
initiatives like the discrimination
Cultural Exchange
Mentorship Program
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Section III Funding Goal and Rewards
9. Rewards
In designing the rewards and reward structure for donors contributing to the "Cultural
Exchange Mentorship Program," it's essential to consider incentives that align with the
values and goals of the initiative while also recognizing and appreciating the generosity
of contributors. The rewards should reflect the impact of the donors' support and foster a
sense of connection and appreciation within the community. Below is a proposed
rewards and reward structure:
Overall, the rewards and reward structure should emphasize gratitude, recognition, and
meaningful engagement with donors, while also highlighting the positive impact of their
contributions to promoting diversity, inclusion, and social cohesion within Australian
communities.
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Section IV Story Board for Crowdfunding Pitch Video
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Section IV Story Board for Crowdfunding Pitch Video
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Section IV Story Board for Crowdfunding Pitch Video
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Section IV Story Board for Crowdfunding Pitch Video
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Section IV Story Board for Crowdfunding Pitch Video
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Appendix Team charter
2. Team Membership:
3. Team Goals:
All team members commit to being good team members and working as an effective team by:
Arriving on time and fully prepared for team meetings and duties.
Honouring and appreciating the efforts and ideas of every team member.
Keeping lines of communication open and sincere throughout the undertaking.
During team meetings and in tutorials with team time we expect team members to:
Involve fully in conversations and discussions of ideas.
Pay close attention when others are speaking and offer helpful criticism.
Maintain attention on the schedule and finish allotted duties within the allotted time.
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Appendix Team charter
Each Team Assignment Completed Requires your team to complete the following table listing the team
members who contributed – and the agreed level of contribution by all team members.
How does your team agree to attribute the level of contribution by team members?1
How will your team manage any conflict around this process?
1
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Appendix Team charter
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List of references
Markus, A. (2020). Mapping social cohesion: The Scanlon Foundation surveys. ACJC
Monash. Retrieved from https://scanloninstitute.org.au/publication/2020-
mapping-social-cohesion-report
Blair, K., Dunn, K. M., Kamp, A., & Alam, O. (2017). Challenging racism project
2015-16 national survey report.
Sharples, R., & Blair, K. (2020). Claiming ‘anti-white racism’ in Australia: Victimhood,
identity, and privilege. Sociology. DOI: 10.1177/1440783320934184.
Habtegiorgis, A. E., Paradies, Y. C., & Dunn, K. M. (2014). Are racist attitudes related
to experiences of racial discrimination? Within sample testing utilizing nationally
representative survey data. Social Science Research, 47, 178–191.
Dunn, K., & Nelson, J. K. (2011). Challenging the public denial of racism for a deeper
multiculturalism. International Studies, 32(6), 587–602.
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IMDb (n.d). Andy Trieu. Retrieved from: https://www.imdb.com/name/nm3073087/
TheDailyBeast (2022). Benefits for All: Why Diverse Communities are the Way
Forward, For Everyone. Retrieved from: https://www.thedailybeast.com/diverse-
communities-benefit-all-so-why-are-we-still-so-segregated
SBS (2023). Institutional racism is at work in Australia. How does it affect Indigenous
people? Retrieved from: https://www.sbs.com.au/nitv/article/institutional-racism-
is-at-work-in-australia-how-does-it-affect-indigenous-people/ds4mvd3ft
UNICEF (2016). UNICEF statement in response to the outcome of the EU Summit with
Turkey. Retrieved from: https://www.unicef.org/turkiye/en/press-releases/unicef-
statement-response-outcome-eu-summit-turkey
The Sydney Morning Herald (2021). Yes, we can ‘Do Better’: the ugly truth about
racism in Australia. Retrieved from: https://www.smh.com.au/national/yes-we-
can-do-better-the-ugly-truth-about-racism-in-australia-20210204-p56zqq.html
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