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LECTURE PLAN

Institute/Department UNIVERSITY SCHOOL OF Program Bachelor of Commerce (Hons)

BUSINESS (USB) General/ Auditing & Taxation/
Advanced Cost & Management
Accounting/E-Commerce)(CM201)
Master Subject Coordinator Mukul Master Subject Coordinator E- E9048
Name: Code:
Course Name Behavioral Finance Course Code 22CMT-256

Lecture Tutorial Practical Self Study Credit Subject Type

1 0 0 0 1.0 T

Course Type Course Category Mode of Assessment Mode of Delivery

N.A Graded (GR) Theory Examination (ET) Theory (TH)

Mission of the M1 : Design a unique competency directed and industry relevant curriculum with outcome oriented teaching learning process
Department facilitated by world class infrastructure.
M2 : Enhance students’ cognitive, research, analytical, ethical and behavioral competencies through programs that equip them to
meet global business challenges in the professional world.
M3 : Facilitate student centric sound academic environment with co-curricular and extra-curricular activities to groom and develop
future ready business professionals.
M4 : Design a transparent evaluation system for objective assessment of the program learning.
M5 : Align meaningful interactions with the academia, industry and community to facilitate value driven holistic development of the
students.
M6 : Develop ethical and socially responsible entrepreneurial attitude for harnessing the environmental opportunities through
creativity and innovation for a vibrant and sustainable society.
Vision of the To create excellence in business management for nurturing value driven business leaders with analytical and entrepreneurial
Department mindset to foster innovative ideas in order to transform the world and serve the society.

Program Educational Objectives(PEOs)

PEO1 PEO1 To have successful career either as an entrepreneur or in public/private organization in the field of Accounting, Taxation,
Banking and Finance and other related fields
PEO2 PEO2 To achieve professional growth by applying analytical and research skills in order to identify and resolve problems in
complex situations.
PEO3 PEO3 To serve in a responsible leadership role by collaborating with diverse people across domains and demonstrating a
commitment to ethics, inclusivity and human dignity
PEO4 PEO4 To become a lifelong learner by applying the knowledge acquired from the program to develop new approaches or create
new knowledge
PEO5 PEO5 To develop a roadmap for personal growth and accomplishment while simultaneously pursuing socially responsible just
outcomes in personal and professional life

Program Specific OutComes(PSOs)

PSO1 PSO1 Demonstrate knowledge in setting up e-commerce platforms and/or acquiring jobs in an e-commerce related field

PSO2 PSO2 Able to cater to the manpower needs of companies in the area of Costing, Financial analysis and Management decisions

Program OutComes(POs)
PO1 PO1 Demonstrate understanding of the basic concepts and theoretical knowledge used in the different Commerce and business-
related areas like Accounting, Taxation, Auditing, Banking, Marketing, Finance, E-Commerce etc.
PO2 PO2 Apply the different tools and techniques in solving the problems related to their field of study in day to day situations during
their career;
PO3 PO3 Critically analyze the different profession related scenarios and situations with clear understanding of the factors contributing
to the same;
PO4 PO4 Plan and develop the start-ups and entrepreneurial ventures independently through skills developed during the tenure of
degree.

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LECTURE PLAN

PO5 PO5 Demonstrate leadership qualities required to lead the diverse teams and small groups to achieve the common goals of the
organization;
PO6 PO6 Effectively communicate through different modes and forms of communication while working as a member of team in the
organization at different levels
PO7 PO7 Effectively work with the different groups and teams diversified in terms of gender, age, ethnicity, cultural background,
academic background and nationalities
PO8 PO8 Prove proficiency with the ability to qualify competitive professional examinations at national and international level

PO9 PO9 Pursue higher education and advance research in the field of commerce, business and finance with the clear understanding
of basic concepts required for the same
PO10 PO10 Display practical skills, required to work as tax consultant, audit assistant and other financial supporting services and will be
able to become a successful professional in these fields.
PO11 PO11 Display skills in ethical analysis and decision making with empathy and respect for core human values;

PO12 PO12 Appreciate wider societal concerns through engagement/extending the professional knowledge to community service/
projects

Text Books
Sr No Title of the Book Author Name Volume/Edition Publish Hours Years
1 BEHAVIORAL FINANCE Chandra Prasanna 3 McGraw-Hill 2020

2 BEHAVIOURAL FINANCE Singh Ranjit 1 PHI Learning Pvt 2016

Ltd.

Reference Books
Sr No Title of the Book Author Name Volume/Edition Publish Hours Years
1 The Story of Behavioral Finance Brandon Adams 1 iUniverse 2022
Publication
2 The Psychology Of Money Housel Morgan 2 Jaico Publishing 2022
House

Course OutCome
SrNo OutCome
CO1 Students will be able to Understand key concepts of behavioural finance, such as common biases and
fundamental theories.
CO2 The students will be able to Apply behavioural finance theories to real-world scenarios.
CO3 The students will be able to Analyze financial bubbles and investor herd behaviour by dissecting the
psychological and emotional factors that drive them.
CO4 The students will be able to Evaluate financial strategies and decisions, both at the individual and
institutional level, by considering the influence of behavioural biases and cognitive limitations.
CO5 The students would be able to Synthesize traditional financial theories with behavioural insights to
innovate and develop new financial strategies and models, enhancing decision-making processes.

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LECTURE PLAN

Lecture Plan Preview-Theory

Mapped with
Pedagogical
Unit No LectureNo ChapterName Topic Text/ Reference Books CO Numer
Tool**
(s)
1 1 Introduction of Nature, Scope and Significance of ,T-BEHAVIORAL FINANCE,T- Activity,Case CO1
Behaviour Behavioral Finance BEHAVIOURAL FINANCE,R-The Study,Flippe
Finance Psychology Of Money,R-The Story d
of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
1 2 Introduction of Heuristic Driven Biases-Representative ,T-BEHAVIORAL FINANCE,T- Activity,Case CO1
Behaviour bias BEHAVIOURAL FINANCE,R-The Study,Flippe
Finance Psychology Of Money,R-The Story d
of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
1 3 Introduction of overconfidence and Illusion of control ,T-BEHAVIORAL FINANCE,T- Activity,Case CO1
Behaviour BEHAVIOURAL FINANCE,R-The Study,Flippe
Finance Psychology Of Money,R-The Story d
of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture

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1 4 Introduction of Self-Attribution Bias ,T-BEHAVIORAL FINANCE,T- Activity,Case CO2

Behaviour BEHAVIOURAL FINANCE,R-The Study,Flippe
Finance Psychology Of Money,R-The Story d
of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
1 5 Introduction of Anchoring Bias, Confirmation Bias, ,T-BEHAVIORAL FINANCE,T- Activity,Case CO2
Behaviour Affect heuristic, Regret Aversion, BEHAVIOURAL FINANCE,R-The Study,Flippe
Finance Ambiguity aversion. Psychology Of Money,R-The Story d
of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
2 6 Frame Cognitive dissonance theory ,T-BEHAVIORAL FINANCE,T- Activity,Case CO2
dependence BEHAVIOURAL FINANCE,R-The Study,Flippe
Psychology Of Money,R-The Story d
of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
2 7 Frame prospect theory, mental accounting ,T-BEHAVIORAL FINANCE,T- Activity,Case CO2
dependence BEHAVIOURAL FINANCE,R-The Study,Flippe
Psychology Of Money,R-The Story d
of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture

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2 8 Frame narrow framing, behavioural portfolio ,T-BEHAVIORAL FINANCE,T- Activity,Case CO3

dependence BEHAVIOURAL FINANCE,R-The Study,Flippe
Psychology Of Money,R-The Story d
of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
2 9 Frame Emotional And Social Influences- ,T-BEHAVIORAL FINANCE,T- Activity,Case CO3
dependence Emotional Timeline BEHAVIOURAL FINANCE,R-The Study,Flippe
Psychology Of Money,R-The Story d
of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
2 10 Frame Herd Instincts and Overreaction ,T-BEHAVIORAL FINANCE,T- Activity,Case CO4
dependence BEHAVIOURAL FINANCE,R-The Study,Flippe
Psychology Of Money,R-The Story d
of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
3 11 Strategies for Understand the Biases, Focus on the ,T-BEHAVIORAL FINANCE,T- Activity,Case CO4
Overcoming Big picture BEHAVIOURAL FINANCE,R-The Study,Flippe
Psychological Psychology Of Money,R-The Story d
Biases of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture

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LECTURE PLAN

3 12 Strategies for Follow a set of Quantitative Investment ,T-BEHAVIORAL FINANCE,T- Activity,Case CO4
Overcoming criteria BEHAVIOURAL FINANCE,R-The Study,Flippe
Psychological Psychology Of Money,R-The Story d
Biases of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
3 13 Strategies for Diversify, Control your Investment ,T-BEHAVIORAL FINANCE,T- Activity,Case CO5
Overcoming Environment BEHAVIOURAL FINANCE,R-The Study,Flippe
Psychological Psychology Of Money,R-The Story d
Biases of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
3 14 Strategies for Strive to Earn Market Return ,T-BEHAVIORAL FINANCE,T- Activity,Case CO5
Overcoming BEHAVIOURAL FINANCE,R-The Study,Flippe
Psychological Psychology Of Money,R-The Story d
Biases of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture
3 15 Strategies for Review your Biases Periodically ,T-BEHAVIORAL FINANCE,T- Activity,Case CO5
Overcoming BEHAVIOURAL FINANCE,R-The Study,Flippe
Psychological Psychology Of Money,R-The Story d
Biases of Behavioral Financ Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Professo
r of
Practice/Adj
unct
Faculty/Visiti
ng
Professor,R
eports,Simul
ation,Video
Lecture

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Assessment Model
Sr No Assessment Name Exam Name Max Marks
1 20MUP04 External Theory 60
2 20MUP04 Assignment 10
3 20MUP04 Attendance Marks 2
4 20MUP04 Mid-Semester Test-1 20
5 20MUP04 Quiz 4
6 20MUP04 Surprise Test 12
7 20MUP04 Mid-Semester Test-2 20

CO vs PO/PSO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2

CO1 3 3 3 3 2 3 3 2 3 3 3 3 3 3

CO2 2 2 2 2 3 2 3 3 3 3 3 3 3 3

CO3 2 2 3 3 3 3 3 2 2 3 3 3 2 2

CO4 3 3 2 3 2 3 2 2 3 3 3 3 3 3

CO5 3 3 2 3 3 2 3 3 3 2 3 3 3 3

Target 2.6 2.6 2.4 2.8 2.6 2.6 2.8 2.4 2.8 2.8 3 3 2.8 2.8

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