COURSE SYLLABUS INS Form 1

November 2023
in
Revision: 6
CBMEC 322 Page 1 of 5
(Course Code)
STRATEGIC MANAGEMENT
(Descriptive Title)

1st Semester, A.Y. 2024-2025

Department/Area : BUSINESS AND MANAGEMENT

Curriculum : BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN FINANCIAL MANAGEMENT
Curricular Year : 3RD YEAR
No. of Hours/Sem : 54 HOURS
Credit Unit(s) : 3 UNITS
Prerequisites : NONE

University Vision : CTU as a premier, inclusive, globally-recognized research and innovation, smart, community-responsive, and sustainable technological
university

University Mission : The University is primarily providing leading-edge degree programs, innovative professional, entrepreneurial, and technical instruction
as well as research, extension and resource generation programs that address both the needs of the region and the nation in the
context of the global knowledge economy, Fifth Industrial Revolution, and sustainability.

University Goals : By the end of 2024, CTU will be globally recognized for its quality. Specifically, it will
• Obtain a Philippine university system status with a CHED SUC LeveI V recognition or equivalent;
• Be ranked among Top 10 Universities in the Philippines;
• Achieve world-class performance and excellence using leading quality management systems for quality assurance and control;
• Be an internationally recognized and ranked university (including Quacquarelli Symonds, Times Higher Education, Shanghai
University Ranking, World University Rankings);
• Develop innovative academic initiatives, including medical and allied fieIds engineering and technology, and transnational higher
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education programs for enhance career pathways, qualifications, recognitions, accreditations, specialization and progression
programs, and global mobility; and
• Lead innovations in the Fifth Industrial Revolution.

University Outcomes : 1. Transformed visionary leadership in innovation to accelerate regional and national development in the context of the modern
industrial revolution;
2. Increased access by economically challenged but deserving student to relevant, quality, and world-class tertiary education with
learning integration of practical experiences to achieve inclusive and sustainable growth;
3. Developed research-intensive and multi-disciplinary university culture that strengthens higher education research, leading to
economic productivity and innovation;
4. Instituted innovative systems resulting in effective, efficient, sustainable and equitable resource general, mobilization, and
management, including optimal utilization of resources provided by the government and expansion of the other revenue and
funding streams for financial sustainability;
5. Heightened sustainable community and stakeholder engagements, with harmonized institutional, financial, administrative, and
policy frameworks that attain the highest academic, research, extension and resource generation excellence standards;
6. Forged strategic local and international linkages, partnerships, and initiatives leading to heightened regional and global role in the
modern industrial revolution and human and intellectual capital for sustained economic development.

Quality Policy : CTU in compliance with statutory and regulatory requirements is committed to provide quality instruction, research, extension and
production toward customer satisfaction.

Core Values : Commitment, Transparency, Unity, Patriotism, Integrity, Excellence, Spirituality (CTU PIES)

Graduate Attributes : Highly skilled individual, ethically-imbued professional, service-oriented, and effective communicator

Program Educational : The College of Business Management aims to:

Objectives • Provide a complete understanding of the concepts, principles, and the theories of Financial Management.
• Help the students to seek employment and assume entry-level jobs or positions of responsibility as financial analyst, financial
manager, or executive.
• Prepare the students to pursue a teaching career or graduate studies in business.

Program Outcomes : The graduates of BSBA FM should have developed the ability to:
1. Perform the basic function of management such as planning, organizing, directing and controlling.
2. Apply basic concept that underlie each of the functional areas of business (marketing, finance, human resource management,
production and operations management, information technology, and strategic management) and employ these concepts in
various business situations.
3. Select the proper decision making tools to critically, analytically and creatively solve problems and drive results.
4. Express one-self clearly and communicate effectively with stakeholders both oral and written forms.
5. Plan and implement business related activities.
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6. Demonstrate corporate citizenship and social responsibility.

7. Analyze the business environment for strategic direction.
8. Prepare operational plans.

Course Description : This course examines application of strategic management concepts and practice to the operation of key organizations and various to
tourism and hospitality sectors. It aims to provide you with advance skills and knowledge necessary for swift critical analysis and sound
managerial decision making in the context of the challenges in these exciting, rapidly expanding industries.

Course Learning : At the end of the course, the students can:

Outcomes
1. CLO1: Understand the key feature of strategic management in the tourism and hospitality industry (PO B4)
2. CLO2: Know the role of operating systems in delivering customer service. (PO B6)
3. CLO3: Apply the role Information and Communication Technology (ICT) in the development of operational system. (PO B7)
4. CLO4: Compare key features of services and their implications to operations. (PO B2)
5. CLO5: Perform the standardization and its impact on operations, service and consumer satisfaction. (PO B8)
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Course Content:
INTENDED LEARNING
ASSESSMENT TEACHING LEARNING LEARNING
OUTCOME CONTENTS REMARKS
TASK(S) ACTIVITY RESOURCES
(WITH TIME ALLOCATION)
Set course expectations: Oral questioning Discussion / PPT Course Orientation PPT presentation
Recognize course objectives, Presentation
course VMGO and Core Values Office Files
requirements and grading
system Course Requirements Student handbook
and Grading System
Observe house rules, policies
and standards House Rules, Policies
and Standards
Revisit the vision, mission,
goals and core values of CTU.
(2 hours)
At the end of this lesson, KWL chart (what you know, what you • PPT Presentation and • Strategic • Power point and
students will be able to: (6 want to know and what you learn). concept mapping, open Management and video presentation
hours) • Oral and written exam about conversation and Strategic about the concept
• Define strategic strategic management and brainstorming on the Competitiveness of strategic
competitiveness strategy, strategic competitiveness processes of strategic management
competitive advantage, • Research assignment about the management
above average returns and work of strategic leaders
the strategic management • Answering questions and quizzes in
process. directed assessment
• Describe the competitive
landscape and explain how
globalization and
technological changes shape
it.
• Define stakeholders and
describe their ability to
influence organizations.
• Describe the work of
strategic leaders.
At the end of this lesson, KWL chart (what you know, what you • PPT presentation, • The External • Computer/Android
students will be able to: (6 want to know and what you learn). • Student-teacher Environment: Phone
Hours) • Oral and written exam about the interaction and idea Opportunities, • E-Books
• Explain the importance of importance of analyzing and speed dating on how to Threats, Industry • Internet Resources
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INTENDED LEARNING
ASSESSMENT TEACHING LEARNING LEARNING
OUTCOME CONTENTS REMARKS
TASK(S) ACTIVITY RESOURCES
(WITH TIME ALLOCATION)
analyzing and understanding understanding the firm’s external improve functional Competition and : Websites
the firm’s external environment. areas of a business. Competitor
environment. • Study and formulate an idea of how Analysis
• Define and describe the to strengthen functional areas of a
general environment and business from the previous survey
the industry environment. made locally.
• Discuss the four parts of • Answering questions and quizzes in
external environmental directed assessment.
analysis and process
• Name and describe the
general environment’s
seven segments.
At the end of this lesson, KWL chart (what you know, what you • PPT presentation, • The Internal • Computer/Android
students will be able to: want to know and what you learn). Student-teacher Organization: Phone
• Explain why firms need to • Oral and short exercises about the interaction about Resources, • E-Books
study and understand their internal organization internal organization Capabilities, Core • Internet Resources
internal organization. • Research assignment about the • Group work and Competencies, : Websites
• Define value and discuss its strength and weaknesses of a brainstorming activity and Competitive
importance. certain company. Advantages
• Describe the differences
between tangible and
intangible resources.
• Define capabilities and
discuss their development.
• Define outsourcing and
discuss reasons for its use.
• Discuss the importance of
identifying internal
strengths/weaknesses.
(6 hours)

PRELIM EXAMINATION (1 HOUR)

At the end of this lesson, KWL chart (what you know, what you • PPT presentation, • Strategic Actions: • Computer/Android
students will be able to: (4 want to know and what you learn). Student-teacher Strategy Phone
Hours) • Oral and short quiz and exercises interaction about Formulation • E-Books
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INTENDED LEARNING
ASSESSMENT TEACHING LEARNING LEARNING
OUTCOME CONTENTS REMARKS
TASK(S) ACTIVITY RESOURCES
(WITH TIME ALLOCATION)
• Define business level about the different business level business level • Internet Resources
strategy. strategies and the relationship strategies. : Websites
• Discuss the relationship between customers and business
between customers and level strategies.
business level strategies in
terms of who, what and how.
• Explain the difference
among business level
strategies.
At the end of this lesson, KWL chart (what you know, what you • PPT presentation, • Competitive • Computer/Android
students will be able to: (5 want to know and what you learn). Student-teacher Rivalry and Phone
Hours) • Oral and short quiz and exercises interaction about Competitive • E-Books
• Define competitors, about competitive rivalry and competitive rivalry and Dynamics • Internet Resources
competitive rivalry, competitive dynamics competitive dynamics : Websites
competitive behavior and • Video Presentations
competitive dynamics. about awareness,
• Describe market motivation, ability as
commonality and resource drivers of competitive
commonality as the building behavior.
blocks of a competitor
analysis.
• Explain awareness,
motivation, ability as drivers
of competitive behavior.
At the end of this lesson, KWL chart (what you know, what you • PPT presentation, • Corporate Level • Computer/Android
students will be able to: (4 want to know and what you learn). Student-teacher Strategy Phone
Hours) • Oral presentation, short quiz and interaction about • E-Books
• Define corporate level exercises about corporate level corporate level • Internet Resources
strategy and discuss its strategy. strategy. : Websites
purpose. • Case study analysis about
• Describe different levels of corporate level strategy
diversification achieved
using different corporate
level strategies.
• Describe how firms can
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INTENDED LEARNING
ASSESSMENT TEACHING LEARNING LEARNING
OUTCOME CONTENTS REMARKS
TASK(S) ACTIVITY RESOURCES
(WITH TIME ALLOCATION)
create value by using a
related diversification
strategy.

MID TERM EXAMINATION (1 HOUR)

At the end of this lesson, KWL chart (what you know, what you • Student-teacher • Merger and • Computer/Android
students will be able to: (4 want to know and what you learn). interaction about Acquisition Phone
Hours) • Oral presentation and exercises merger and acquisition Strategies • E-Books
• Explain the popularity of about merger and acquisition strategies • Internet Resources
merger and acquisition strategies • Interactive : Websites
strategies in firms • Oral recitation and short quiz about brainstorming on the
competing in the global the attributes of effective reasons why firms use
economy. acquisitions. an acquisition strategy
• Describe the reasons why to achieve strategic
firms use an acquisition competitiveness.
strategy to achieve strategic
competitiveness.
• Name and describe the
attributes of effective
acquisitions.
At the end of this lesson, KWL chart (what you know, what you • PPT presentation, • International • Computer/Android
students will be able to: (4 want to know and what you learn). • Student-teacher Strategy Phone
Hours) • Oral reports and exercises about interaction about • E-Books
• Explain incentives that can International Strategy International Strategy • Internet Resources
influence the terms to use • Completion of the indicated • Group work and : Websites
international strategy. performance task brainstorming activity
• Identify three basic benefits • Answering questions and quizzes in
its terms achieve by directed assessment
successfully implementing
an international strategy.
• Discuss the two major risks
of using international
strategies.
• Describe the three
international corporate level
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INTENDED LEARNING
ASSESSMENT TEACHING LEARNING LEARNING
OUTCOME CONTENTS REMARKS
TASK(S) ACTIVITY RESOURCES
(WITH TIME ALLOCATION)
strategies.
At the end of this lesson, KWL chart (what you know, what you • PPT presentation, • Cooperative • Computer/Android
students will be able to: (4 want to know and what you learn). Student-teacher Strategy Phone
Hours) • Short quizzes about cooperative interaction about • E-Books
• Define cooperative strategy strategy cooperative strategy. • Internet Resources
and explain why term use • Oral recitation about the three : Websites
them. major types of strategic alliances.
• Define and discuss the three
major types of strategic
alliances.
• Name the business level
cooperative strategies and
describe their use.
• Discuss the use of corporate
level strategies.

SEMI-FINAL EXAMINATION (1HOUR)

At the end of this lesson, KWL chart (what you know, what you • PPT presentation, • Corporate • Computer/Android
students will be able to: (6 want to know and what you learn). Student-teacher Governance Phone
Hours) • Oral Presentation and quizzes interaction about • Organizational • E-Books
• Define corporate about corporate governance corporate governance. Structure and • Internet Resources
governance and explains • Essay writing on why ownership is Control : Websites
why it is used to control and largely separated from managerial
monitor top level manager’s control in organizations.
decisions. • Oral Presentation and quizzes
• Explain why ownership is about organizational structure
largely separated from controls and the difference
managerial control in between strategic and financial
organizations. controls.
• Define organizational
structure controls and
discuss the difference
between strategic and
financial controls.
• Describe the relationship
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INTENDED LEARNING
ASSESSMENT TEACHING LEARNING LEARNING
OUTCOME CONTENTS REMARKS
TASK(S) ACTIVITY RESOURCES
(WITH TIME ALLOCATION)
between strategy and
structure
At the end of this lesson, KWL chart (what you know, what you • PPT presentation, • Strategic • Computer/Android
students will be able to: (3 want to know and what you learn). Student-teacher Leadership Phone
Hours) • Oral Presentation and quizzes interaction about • E-Books
• Define strategic leadership about strategic leadership and strategic leadership. • Internet Resources
and describe top level describe top level manager’s • Business plan writing : Websites
manager’s importance. importance. for implementation.
• Explain what top • Create an own tourism and
management teams are and hospitality related business plan
how they affect firm and design strategies and
performance. techniques of what to implement.

FINAL EXAMINATION (1HOUR)

References:
1. What is Strategic Leadership? (2014, January 27). YouTube. https://www.youtube.com/watch?v=pNv48OHOgeI retrieved January 10, 2022
2. STRATEGIC MANAGEMENT Explained De 昀椀 ned & Examples | Animated. (2020, May 10). YouTube. https://www.youtube.com/watch?
v=_BajRnOCSKk retrieved January 10, 2022
3. STRATEGIC MANAGEMENT IN TOURISM AND HOSPITALITY PRESENTATION. (2021, September 5). YouTube.
https://www.youtube.com/watch? v=zlpGU0VaBiY retrieved January 10, 2022
4. FIVE STAGES OF THE STRATEGIC MANAGEMENT - Strategic Management in Tourism and Hospitality. (2021, May 10). YouTube.
https://www.youtube.com/watch?v=uer1qx3BorY retrieved January 10, 2022
5. What is Strategic management? Strategic management Process, types. (2021, October 18). YouTube. https://www.youtube.com/watch?
v=5xD2JLleGqk retrieved January 10, 2022
6. Okumus, F., Altinay, L., Chathoth, P., Koseoglu, M. A., & Köseoğlu, M. A. (2020). Strategic Management for Hospitality and Tourism. Routledge.
retrieved January 10, 2022
7. A. (2020, September 13). Complete Guide to Strategic Management for Hospitality and Tourism. Welp Magazine - Business Strategy, Executive
Software, Growth Hacking and More. . . https://welpmagazine.com/complete-guide-to-strategic-management-for-hospitality-and-tourism/retrieved
January 10, 2022

Course Requirements:
 Group Report
 Class Attendance
 Class participation
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 Seat-work/Activities
 Midterm and Final Exam
 Project (Business plan writing for implementation)

Evaluation Procedures: (Approved Grading System applicable to the course/program Based in the CTU Student Manual)

Class Standing – 60 %
Quizzes – 30 %
Graded Oral Presentation – 20%
Project/Assignments/Final Reports – 20%

Term Examination – 40 %

Total - 100%

Suggested Readings/References:

Prepared by:

CRISTINA CASANDRA CENABRE

Part-Time Instructor

Revision Date:
August 25, 2023

Submission Date:
August 25, 2023

Upon Recommendation of the Curriculum Committee:

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HUBERT G. QUINONES, Ph.D., DM-HRM ARLENE R. SALAC Dev.Ed. D ROMEO P. MONTECILLO. Ph.D
Main Campus Dean College of CTU-Consolacion Campus Director
Management and
Entrepreneurship

APPROVED:

WILSON M. SAYABOC, Ph.D. . .

University Director for Instructional Delivery, Monitoring and Evaluation Program
Cluster Facilitator
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Utilized by:

GENESSA L. BASILISCO
Part-time Instructor
CONSOLACION CAMPUS

Consultation Hours:
(This varies based on identified consultation hours for
every teacher.)

Contact Details/Email:
09xx-xxxxxxx / [email protected]

Noted by:

Staphen Dave Q. Ponce ARLENE R. SALAC Dev.Ed. D

Chairperson College Dean Campus Dean of Instruction
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