Kush Bansal Proposal Report
Kush Bansal Proposal Report
Kush Bansal Proposal Report
On
“A Study of Consumer Behavior at Mozohunt Pvt. Ltd.”
Submitted To:
Submitted By:
Kush Bansal
PGDM-SM
(JN23SM030)
TABLE of CONTENT
1 Introduction
2 Industry overview
3 Company Overview
4 Organization Structure
6 SIP Objectives
7 Action Plan
8 References
INTRODUCTION
Industry Overview
Edtech, which is a combination of technology and education, is a progressive integration of
the two fields, and it has transformed the conventional way of learning in different parts of
the world. Nowadays, digitalization has become a part of every aspect of our lives, hence,
Edtech has appeared as a light of innovation which is expected to change the way of learning
in the future by using the power of technology to improve the teaching and learning
experiences.
Market Share
Global Ed-tech Industry
It was estimated that the global edtech market size was USD 146.0 billion in 2023
and it was registering a CAGR of 14.2% for the period from 2024 to 2033.
By 2033 the total value of global Edtech market size is expected to be worth of
USD 549.6 billion.
Indian Ed-tech Industry
According to estimates, in 2020 the Indian EdTech market was valued at $750
million and is expected to grow at a CAGR of 39.77% to reach $4 billion by 2025.
The rise in interest for non-academic courses from tier II & III cities and the
requirement for Customized Teaching & E-learning Platforms is responsible for
this growth.
Vision: MOZO HUNT, they undertake Business Initiatives with a goal to accomplish them
with excellence and then to improve on it. They innovate and improve. They add value to the
businesses of their clients or Customers, which is a distinguishing quality of the jobs they do.
Background
Product and Services of Mozo Hunt Pvt. Ltd.
Books
Coding and Programming
Personal Finance and Investment
Social Science and Environmental Science
Entertainment and media
Reference and informational
History and World Events
Technical and Scientific
Funny and Humorous
Action and Adventure
Mythology and Legend
Horror and Supernatural
Poetry
Management and Finance
Science and Fiction
Newspapers
English Newspaper
Hindi Newspaper
Gujarati Newspaper
Kannada Newspaper
Tamil Newspaper
Marathi Newspaper
Telugu Newspaper
Magazines
Science and Technology
Food and Diet
Sports and Health
News and Politics
Fashion and Style
Business and Finance
Traveler and Outdoor
Study Materials (Reports and Assignments)
Research Reports
Financial Services
Hotel and Tourism
Esports and Gaming
Telecommunication
Clothing
Banking Industry
FMCG
Pharmaceutical
Industry 4.0
Automobile Sector
E-learning platforms
Operations and IT
Human Resource
Finance
Marketing
Organization Structure
Mozohunt Pvt. Ltd. is a company that does not have a listing and was incorporated on
October 8, 2021. It is said to be a private limited company in Noida Sector 63, Noida.
The Company has 2 Directors: Ajay Kumar Singh and Ashish Kumar Singh
Review of Job Assignment
I am going to join a planned program that aims to assist them in the development of industry
knowledge, skills, and comprehension. The four tasks will be spread over two months.
Task 1: The promotional and the marketing of their products and services they offer are
characteristics of sales and Marketing. I will be in charge of selling and marketing the
Mozohunt services that are offered on a subscription basis to potential customers. The main
goal of making money in the range of ₹15,000 to ₹30,000 will be realized by the use of
targeted outreach, lead generation and the communication techniques that are well organized.
This homework will provide me with the invaluable experience in customer relationship
management, market analysis, and sales strategies, which will help me in my future life and
career.
Task 2: Though the managers did not talk about it with the team.
Taks 3: However, be discussed with the team, it is not so.
Task 4: Nevertheless, it is a subject that will never be talked about team.
My goals as a marketing intern for the Summer Internship Program would be to be a part of
the team, build useful skills, and get the real-world experience. These are my main goals:
These are my main goals:
Data Analysis: Through the analysis of the data that is being tracked through marketing
campaign aspire me to discern the better and the more useful insights concerning sales and
marketing.
Feedback and Improvements: I will purposefully try to get feedback from my colleague
and supervisor. Through the necessary feedback, I will be able to develop and enhance my
skills.
Practical Experience: I start with the marketing campaigns, content creation, and finally, the
initiatives. My understanding will be improved, and I will be able to use my theoretical
knowledge to apply it into practice.
Action Plan
Objective 1: The aim is to develop the ability to express oneself clearly, using various
methods of information transmission and interpretation.
Week 1-2
I attended a workshop to help me to find the daily goals, corporate culture, and
communication style of Mozo Hunt.
I have to get to know the team members and find out their communication ways.
The online meeting should be recorded and the notes should be taken for future
reference.
Week 3-4
The call to action for the students is to actively involve themselves with the sales and
marketing team and be part of the planning and the conversation.
Week 1-2
Look for advice from our industry mentor on how to understand Mozo Hunt's
business principles.
It is appropriate to pay attention to how sales and lead generation are obtained through
their subscriptions.
Week 3-4
Read the chapter on the lead generation strategies and B2B communication and see
how they are related to marketing.
The section talks about the contributions to the business growth which is the sales
revenue and also the sales revenue is augmented.
Objective 3: The Text Analysis methods applied in the Instruction are Methodological, by
analyzing the given sentence and breaking it down into components.
Thus, by enhancing their chances of getting a full-time job, the interns are effectively
working for the company without any fixed schedule.
Effective Planning:
The government is the one that, through well-organized daily schedules, schedules
work based on priority and this is the best way to achieve the goals.
The schedule that is planned is evaluated and changed regularly.
Feedback Loop:
Observe and see if there are any areas that can be improved by checking the progress
and getting advice from the mentor and family to manage time better.
Customer interaction and Service Excellence is a vital aspect of retailing that involves
customer service and rapport with customers.
The target audience is a key component of the discussion that is carried out
The study of Mozo Hunt's target market and its customers for a clear picture of their
requirements and desires.
Service to Customers:
Being courteous and attending to the needs of the customers at the Mozo Hunt stores
is a must.
I should listen so that I can answer the questions they ask and at the same time show
that I care about their feelings and respond to their concerns immediately.
References
www.mozohunt.com
https://www.ibef.org/blogs/india-to-become-the-edtech-capital-of-the-world
https://market.us/report/edtech-market/
https://viveksingh65.medium.com/decoding-the-indian-edtech-in-higher-education-
c2ccbedac580