A Proposed Summer Internship Project Report

On
“A Study of Consumer Behavior at Mozohunt Pvt. Ltd.”

Submitted To:

Jaipuria Institute of Management, Noida

A-32 A, Sector-62, Opp. IBM India, Noida-201309 (U.P)

Under the Supervision of

Prof. Abdul Qadir (Faculty Mentor)
Mr. Gaurav Singh (Industry Mentor)

Submitted By:
Kush Bansal
PGDM-SM
(JN23SM030)
 TABLE of CONTENT

1 Introduction

2 Industry overview

3 Company Overview

4 Organization Structure

5 Review of Job Assignment

6 SIP Objectives

7 Action Plan

8 References
 INTRODUCTION

Industry Overview
Edtech, which is a combination of technology and education, is a progressive integration of
the two fields, and it has transformed the conventional way of learning in different parts of
the world. Nowadays, digitalization has become a part of every aspect of our lives, hence,
Edtech has appeared as a light of innovation which is expected to change the way of learning
in the future by using the power of technology to improve the teaching and learning
experiences.

The Evolution of Edtech:

The Edtech roots can be traced to the personal computers that came into being in the late
20th century. Although, the internet and the mobile devices were the main reasons that Edtech
became the Centre of educational debate. With the evolution of the digital tools and
platforms, Edtech went from the position of being only a supplement to the traditional
learning methods to the comprehensive ecosystems that include the online courses, the
interactive simulations and the adaptive learning algorithms.

Enhancing Access and Inclusivity:

A huge part of the Edtech is the fact that it can make education a democratic process.
Through the online learning platform, the geographical barriers and temporal restrictions are
overcome and the online learning resources are made available to the learners all over the
world. Moreover, Edtech instituted personalized learning experiences, so it was easier for
each student to learn in his or her own way, thus the idea of the strengthened inclusivity and
the ability for every student to be accommodated even those who have special needs.
Fostering Collaborative Learning:
Collaboration is the essential element of Edtech, it is the thing which enables learners to be
involved in projects, discussions, and problem-solving activities, even when they are not
physically together. Through the use of virtual classrooms, video conferencing tools and
collaborative document editing platforms, students and teachers can easily communicate and
share their knowledge and thus, classrooms are no longer the only and the best place to learn
but now the internet allows the interaction regardless of the distance separating the two
parties. Besides, Edtech also creates the link between the world by making the cross-cultural
exchanges and the collaborative projects easier. Thus, the digitally literate global citizens are
trained by the Edtech.

Addressing Challenges and Ethical Considerations:

Edtech is not only full of huge possibilities, but it also has its own set of difficulties and
ethical problems. The problems such as data privacy, digital divide, and algorithmic bias need
a careful look and proactive measures to guarantee that there is an equal access and to protect
the user rights. Besides, the technology is changing quickly and thus, the educators need to be
constantly upgrading their skills to be able to use the technology properly and to cope with
the changes that are happening around them. In general, Edtech is a new technology that is
the main reason of the educational change, it has overturned the traditional boundaries and
has made the access to knowledge possible for everyone. Edtech, which is the application of
technology to improve teaching and learning processes, has the ability to make the learners,
teachers and communities in a way that they will have a future that is inclusive, equal and
interconnected.

Market Share
 Global Ed-tech Industry
 It was estimated that the global edtech market size was USD 146.0 billion in 2023
and it was registering a CAGR of 14.2% for the period from 2024 to 2033.
 By 2033 the total value of global Edtech market size is expected to be worth of
USD 549.6 billion.
 Indian Ed-tech Industry
 According to estimates, in 2020 the Indian EdTech market was valued at $750
million and is expected to grow at a CAGR of 39.77% to reach $4 billion by 2025.
 The rise in interest for non-academic courses from tier II & III cities and the
requirement for Customized Teaching & E-learning Platforms is responsible for
this growth.

 Category wise Market Share of Ed-tech in India

 Company Overview
Mozo Hunt Pvt ltd is an internet-based online distribution and dissemination company that
provides publishers together with writers/POETS/LITERATURISTS to produce, import, sell,
manage, and distribute content across devices in an easily accessible digital format in a
secure environment. Mozo Hunt generates an exciting and interactive pub that is set on the
layout and reflowable with the multimedia content in both the online mode and offline mode
that also, provides a hassle-free reader experience.

MOZO HUNT: FIND EVERYTHING UNDER SAME THE UMBRELLA

It is the product of 2021 with the vision that the rise of The Indian youth for better education,
fast knowledge sharing and easy study material. Mozohunt is the principal trailblazer in the
Ed-Tech area in India. Through the subscription, Mozohunt offers a complete pool of reading
materials that people can conveniently access on their single and easy to use platform.
Mozohunt has been firmly established in the market since its inception and, working hand in
hand with the latest technology and strategic partners, the startup is always able to give its
users a premium educational experience which offers great value. Although the website had a
million submissions spread across the entire network of Indian universities and the content
box, it henceforth has unquestionably been one of the top Indian web pages for viewing and
reviewing.
The primary element which made Mozohunt a success is the fact that it was based on the idea
of user-centrism and innovation. The platform is scheduled for constant improvement using
the information obtained through data-driven insights and customer feedback, thus, in theend,
it is customized in order to meet the demands of the endless, diverse uses of the user
demographic. maybe, it is the recent information or the particular areas of high expertise that
the Mozohunt users are interested in, on their own level, the users can decide how to interact
with the knowledge.
In addition, the partnership of Mozohunt and the major publishing companies and the
educational institutions is a study of the passion for the dissemination of the best educational
tools. The education environment will become symbiotic with Mozohunt, therefore, it will be
scalable and its influence will be wide, hence, it will be a feasible learning process for
students, young professionals, and lifelong learners alike.
While the company has become the leading one in the field of educational technology, the
lasting source of innovation, the ease of access and the excellence of the organization make it
a standard that will be used for the next generation of leaders in the country as the
educational phase continues.

Vision and Mission

Vision: MOZO HUNT, they undertake Business Initiatives with a goal to accomplish them
with excellence and then to improve on it. They innovate and improve. They add value to the
businesses of their clients or Customers, which is a distinguishing quality of the jobs they do.

Mission: The mission of Mozo hunt is to:

 To find innovative ways that will reshape the way business is done.
 Develop an organization where individual creativity and contribution matter.
 Follow high morals and principles.
 Allow excellence in performance of staff for exponential diversification and growth of
the company.

Background
Product and Services of Mozo Hunt Pvt. Ltd.
Books
 Coding and Programming
 Personal Finance and Investment
 Social Science and Environmental Science
 Entertainment and media
 Reference and informational
 History and World Events
 Technical and Scientific
 Funny and Humorous
 Action and Adventure
  Mythology and Legend
 Horror and Supernatural
 Poetry
 Management and Finance
 Science and Fiction
Newspapers
 English Newspaper
 Hindi Newspaper
 Gujarati Newspaper
 Kannada Newspaper
 Tamil Newspaper
 Marathi Newspaper
 Telugu Newspaper
Magazines
 Science and Technology
 Food and Diet
 Sports and Health
 News and Politics
 Fashion and Style
 Business and Finance
 Traveler and Outdoor
Study Materials (Reports and Assignments)
 Research Reports
 Financial Services
 Hotel and Tourism
 Esports and Gaming
 Telecommunication
 Clothing
 Banking Industry
 FMCG
 Pharmaceutical
 Industry 4.0
 Automobile Sector
 E-learning platforms
 Operations and IT
 Human Resource
 Finance
 Marketing
 Organization Structure

Size of the Company (Mozohunt Pvt. Ltd.):

Mozohunt Pvt. Ltd. Includes 30-50 employees who were working in their organization.

Mozohunt Pvt. Ltd. is a company that does not have a listing and was incorporated on
October 8, 2021. It is said to be a private limited company in Noida Sector 63, Noida.
 The Company has 2 Directors: Ajay Kumar Singh and Ashish Kumar Singh
 Review of Job Assignment

I am going to join a planned program that aims to assist them in the development of industry
knowledge, skills, and comprehension. The four tasks will be spread over two months.

Task 1: The promotional and the marketing of their products and services they offer are
characteristics of sales and Marketing. I will be in charge of selling and marketing the
Mozohunt services that are offered on a subscription basis to potential customers. The main
goal of making money in the range of ₹15,000 to ₹30,000 will be realized by the use of
targeted outreach, lead generation and the communication techniques that are well organized.
This homework will provide me with the invaluable experience in customer relationship
management, market analysis, and sales strategies, which will help me in my future life and
career.
Task 2: Though the managers did not talk about it with the team.
Taks 3: However, be discussed with the team, it is not so.
Task 4: Nevertheless, it is a subject that will never be talked about team.

Roles and Responsibilities

 Identify the potential customer by using STP analysis.

 Pitch the customer according to their need and preferences.
 Presales activities.
 Market analysis.
 Sales support activity
 Analyze and assess the quantitative and qualitative data from market analysis.
 Market research and evaluate competitor’s marketing strategies.
 Customer objection handling.
 Setting and monitoring the sales objectives.
 Assist in marketing and advertising promotional activities.
 Monitor social-media and advertising platform for trending news and ideas.
 Collecting the customer feedback.
 Contributing to meeting the sales targets.
 Provide inputs on customers briefs, presentation and sales literature.
 Help in developing customer relationships and existing accounts.
 Answering customer queries.
 SIP Objectives

My goals as a marketing intern for the Summer Internship Program would be to be a part of
the team, build useful skills, and get the real-world experience. These are my main goals:
These are my main goals:

Learning Marketing and Sales Fundamentals: My goal is to learn general marketing

theories that include consumer behavior, product positioning and market segmentation. The
information will be the basis of my career development.

Data Analysis: Through the analysis of the data that is being tracked through marketing
campaign aspire me to discern the better and the more useful insights concerning sales and
marketing.

Understanding Customer Journey: In my 2-month internship I am about to study the

customer journey and their feedback regarding the Mozohunt Pvt. Ltd. products and services.

Feedback and Improvements: I will purposefully try to get feedback from my colleague
and supervisor. Through the necessary feedback, I will be able to develop and enhance my
skills.

Practical Experience: I start with the marketing campaigns, content creation, and finally, the
initiatives. My understanding will be improved, and I will be able to use my theoretical
knowledge to apply it into practice.
 Action Plan

Objective 1: The aim is to develop the ability to express oneself clearly, using various
methods of information transmission and interpretation.
Week 1-2
 I attended a workshop to help me to find the daily goals, corporate culture, and
communication style of Mozo Hunt.
 I have to get to know the team members and find out their communication ways.
 The online meeting should be recorded and the notes should be taken for future
reference.
Week 3-4
 The call to action for the students is to actively involve themselves with the sales and
marketing team and be part of the planning and the conversation.

Objective 2: Get to know how the Mozohunt works.

Week 1-2
 Look for advice from our industry mentor on how to understand Mozo Hunt's
business principles.
 It is appropriate to pay attention to how sales and lead generation are obtained through
their subscriptions.
Week 3-4
 Read the chapter on the lead generation strategies and B2B communication and see
how they are related to marketing.
 The section talks about the contributions to the business growth which is the sales
revenue and also the sales revenue is augmented.

Objective 3: The Text Analysis methods applied in the Instruction are Methodological, by
analyzing the given sentence and breaking it down into components.

Thus, by enhancing their chances of getting a full-time job, the interns are effectively
working for the company without any fixed schedule.
 Effective Planning:

 The government is the one that, through well-organized daily schedules, schedules
work based on priority and this is the best way to achieve the goals.
 The schedule that is planned is evaluated and changed regularly.

Feedback Loop:

 Observe and see if there are any areas that can be improved by checking the progress
and getting advice from the mentor and family to manage time better.
 Customer interaction and Service Excellence is a vital aspect of retailing that involves
customer service and rapport with customers.

During the internship:

 The target audience is a key component of the discussion that is carried out
 The study of Mozo Hunt's target market and its customers for a clear picture of their
requirements and desires.

Service to Customers:

 Being courteous and attending to the needs of the customers at the Mozo Hunt stores
is a must.
 I should listen so that I can answer the questions they ask and at the same time show
that I care about their feelings and respond to their concerns immediately.
 References

 www.mozohunt.com
 https://www.ibef.org/blogs/india-to-become-the-edtech-capital-of-the-world
 https://market.us/report/edtech-market/
 https://viveksingh65.medium.com/decoding-the-indian-edtech-in-higher-education-
c2ccbedac580