RATE CARD

EFFECTIVE 01 AUGUST 2019

 MEDIAMARK RADIO REPRESENTS:
Mediamark’s stations reach an unduplicated audience of 5.2 MILLION, with strong
representation across the country’s Golden Triangle, namely Gauteng, KwaZulu-Natal and
the Western Cape.

HEART FM KAYA FM JACARANDA FM

94.2 FM
104.9 FM 95.9 FM
Adult Contemporary
Adult Contemporary Adult Contemporary and Jazz Gauteng, Limpopo,
Greater Western Cape Gauteng Mpumalanga, North West

Gauteng Plus
1 833 000

Western Cape KwaZulu – Natal

980 000 2 417 000

GAGASI FM EAST COAST RADIO

SMILE90.4FM 99.5 FM
94.95 FM
90.4 FM Hot Urban
Hot Adult Contemporary
Adult Contemporary KwaZulu-Natal
KwaZulu-Natal
Cape Town

Source: BRC RAM (Oct 18 - Mar 19)

 94 - 95 FM | Hot Adult Contemporary | KwaZulu-Natal

MON-FRI Generic Feature Live Read Pref Spot

00:00-04:00 270 360 435 375
04:00-06:00 1 170 1 515 1 875 1 635
06:00-09:00 15 495 20 145 24 795 21 705
09:00-12:00 5 535 7 185 8 850 7 740
12:00-15:00 5 490 7 140 8 790 7 695
15:00-19:00 7 875 10 245 12 600 11 025
19:00-22:00 1 605 2 085 2 580 2 250
22:00-24:00 285 375 450 390

SATURDAY Generic Feature Live Read Pref Spot

00:00-06:00 285 375 450 390
06:00-09:00 4 785 6 225 7 650 6 690
09:00-12:00 4 785 6 225 7 650 6 690
12:00-15:00 1 560 2 025 2 505 2 190
15:00-19:00 1 560 2 025 2 505 2 190
19:00-24:00 540 705 870 765

SUNDAY Generic Feature Live Read Pref Spot

00:00-06:00 270 360 435 375
06:00-09:00 1 875 2 445 3 000 2 625
09:00-12:00 1 920 2 490 3 075 2 685
12:00-15:00 1 050 1 365 1 680 1 470
15:00-19:00 1 050 1 365 1 680 1 470
19:00-24:00 330 435 525 465

EASTCOAST RADIO – Automated Shows: Note: No Live Reads may be booked in automated shows.
Monday to Friday – 00:00-04:00
Saturday & Sunday – 02:00-06:00

Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Durations over 50” to be approved by Stations prior to booking and broadcast.

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 99.5 FM | Hot Urban | KwaZulu-Natal

MON-FRI Generic Feature Live Read Pref Spot

00:00-04:00 570 735 915 810
04:00-06:00 1 695 2 205 2 715 2 370
06:00-09:00 8 775 11 415 14 040 12 285
09:00-12:00 4 170 5 430 6 675 5 835
12:00-15:00 4 470 5 805 7 155 6 255
15:00-19:00 6 165 8 010 9 870 8 640
19:00-22:00 1 950 2 535 3 120 2 730
22:00-24:00 810 1 050 1 290 1 140

SATURDAY Generic Feature Live Read Pref Spot

00:00-06:00 540 705 870 765
06:00-09:00 2 250 2 925 3 600 3 150
09:00-12:00 2 595 3 360 4 140 3 615
12:00-15:00 1 650 2 160 2 655 2 310
15:00-19:00 1 830 2 385 2 940 2 565
19:00-24:00 900 1 170 1 425 1 260

SUNDAY Generic Feature Live Read Pref Spot

00:00-06:00 570 735 915 810
06:00-09:00 1 590 2 070 2 550 2 220
09:00-12:00 1 620 2 100 2 595 2 265
12:00-15:00 1 005 1 305 1 605 1 395
15:00-19:00 1 065 1 395 1 710 1 500
19:00-24:00 690 900 1 110 960

Note Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0

Durations over 50” to be approved by Stations prior to booking and broadcast.

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 104.9 FM | Adult Contemporary | Greater Western Cape

MON-FRI Generic Feature Live Read Pref Spot

00:00-04:00 255 330 405 360
04:00-06:00 540 705 870 765
06:00-09:00 4 830 6 285 7 725 6 765
09:00-12:00 3 210 4 170 5 130 4 500
12:00-15:00 3 210 4 170 5 130 4 500
15:00-19:00 3 750 4 875 6 000 5 250
19:00-22:00 1 080 1 410 1 725 1 515
22:00-24:00 285 375 465 405

SATURDAY Generic Feature Live Read Pref Spot

00:00-06:00 255 330 405 360
06:00-09:00 1 650 2 145 2 640 2 310
09:00-12:00 1 890 2 460 3 030 2 640
12:00-15:00 1 410 1 830 2 250 1 980
15:00-19:00 1 410 1 830 2 250 1 980
19:00-24:00 645 840 1 035 900

SUNDAY Generic Feature Live Read Pref Spot

00:00-06:00 255 330 405 360
06:00-09:00 1 650 2 145 2 640 2 310
09:00-12:00 1 890 2 460 3 030 2 640
12:00-15:00 1 410 1 830 2 250 1 980
15:00-19:00 1 410 1 830 2 250 1 980
19:00-24:00 645 840 1 035 900

Heart FM – Automated Shows: Monday to Friday – 01:00-04:00

Note: No Live Reads may be booked in automated times.

Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0

Durations over 50” to be approved by Stations prior to booking and broadcast.

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 94.2 FM | Adult Contemporary | Gauteng,
Limpopo, Mpumalanga, North West

MON-FRI Generic Feature Live Read Pref Spot

00:00-04:00 420 540 675 585
04:00-06:00 3 300 4 305 5 295 4 620
06:00-09:00 18 615 24 210 29 790 26 070
09:00-12:00 8 280 10 770 13 245 11 610
12:00-15:00 7 965 10 365 12 765 11 160
15:00-19:00 10 140 13 185 16 230 14 190
19:00-22:00 1 305 1 680 2 070 1 830
22:00-24:00 420 540 675 585

SATURDAY Generic Feature Live Read Pref Spot

00:00-06:00 420 540 675 585
06:00-09:00 5 400 7 020 8 640 7 545
09:00-12:00 5 955 7 755 9 525 8 340
12:00-15:00 1 950 2 535 3 120 2 715
15:00-19:00 1 965 2 555 3 135 2 745
19:00-24:00 855 1 110 1 365 1 185

SUNDAY Generic Feature Live Read Pref Spot

00:00-06:00 435 555 690 600
06:00-09:00 2 580 3 360 4 125 3 630
09:00-12:00 2 775 3 615 4 440 3 885
12:00-15:00 1 665 2 160 2 670 2 340
15:00-19:00 1 635 2 130 2 625 2 280
19:00-24:00 645 825 1 020 900

Jacaranda FM – Automated Shows: Note: No Live Reads may be booked in automated shows.
Monday to Friday – 04:00-05:00
Friday – 22:00-06:00
Saturday – 22:00-06:00
Sunday – 22:00-05:00

Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Durations over 50” to be approved by Stations prior to booking and broadcast..

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 Adult Contemporary | Gauteng, Limpopo,
Mpumalanga, North West

(Please note colour coding)

JACARANDA FM SPLIT BROADCAST JACARANDA REGIONAL ADDITIONAL NOTES:

CONDITIONS: (previously known as RMFM) refers The time channels have been split to
• No live reads to a combined Limpopo and Lowveld accommodate specific broadcasting
• No preferred time spots broadcast area. times.
• No features or sponsorships
• Spots are placed by time channel Jacaranda Regional broadcasting Standard time channels are:
• Only 1 ad break per hour times: Monday - Friday: 15:00-19:00
• No broadcast on Sundays Monday - Friday: 12:00-16:00 Saturday: 09:00-12:00 and 12:00-
• n/a = not available on splits but it Saturday: 10:00-14:00 15:00
is available on Jacaranda FM’s full
footprint Sundays: No broadcast Features on Jacaranda FM are only
• Material deadline is 5 working days available on full footprint including
prior to broadcast Jacaranda Regional.

JACARANDA FM SPLITS JACARANDA FM REGIONAL

MPUMA-
GAUTENG
LANGA
Mon-Fri (Including LIMPOPO Generic Feature Live Read
(Including
North West)
Lowveld)
00:00-05:00 n/a n/a n/a
05:00-06:00 2 850 585 585
06:00-09:00 14 715 2 925 3 240
09:00-12:00 6 270 1 230 1 950
12:00-15:00 6 420 Part of JAC 2 010 1 215 1 590 1 950
15:00-16:00 7 545 regional 1 875 1 215 1 590 1 950
16:00-19:00 7 545 1 905 1 875
19:00-22:00 n/a n/a n/a
22:00-24:00 n/a n/a n/a

MPUMA-
GAUTENG
LANGA
Saturday (Including LIMPOPO Generic Feature Live Read
(Including
North West)
Lowveld)
00:00-05:00 n/a n/a n/a
05:00-09:00 3 870 660 1 440
09:00-10:00 4 185 690 1 590
10:00-12:00 4 185 Part of JAC 1 590 720 930 1 155
12:00-14:00 1 485 regional 645 720 930 1 155
14:00-15:00 1 530 615 615
15:00-19:00 1 530 615 615
19:00-24:00 n/a n/a n/a

Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Durations over 50” to be approved by Stations prior to booking and broadcast. 7

 95.9 FM | Adult Contemporary and Jazz | Gauteng

MON-FRI Generic Feature Live Read Pref Spot

00:00-05:00 420 540 675 585
05:00-06:00 1 995 2 595 3 195 2 790
06:00-09:00 13 005 16 905 20 805 18 210
09:00-12:00 5 745 7 470 9 195 8 040
12:00-15:00 5 745 7 470 9 195 8 040
15:00-17:00 7 605 9 885 12 165 10 635
17:00-19:00 (Mon - Thurs) 10 995 14 310 17 610 15 405
17:00-19:00 (Fri) 7 605 9 885 12 165 10 635
19:00-22:00 2 505 3 240 4 005 3 495
22:00-24:00 480 630 765 675

SATURDAY Generic Feature Live Read Pref Spot

00:00-05:00 420 540 675 585
05:00-06:00 855 1 110 1 365 1 200
06:00-09:00 5 400 7 050 8 670 7 590
09:00-11:00 6 240 8 100 9 975 8 730
11:00-14:00 6 240 8 100 9 975 8 730
14:00-18:00 6 390 8 310 10 230 8 940
18:00-22:00 1 500 1 950 2 400 2 100
22:00-24:00 600 780 960 840

SUNDAY Generic Feature Live Read Pref Spot

00:00-05:00 420 540 675 585
05:00-06:00 600 780 960 840
06:00-09:00 1 920 2 490 3 075 2 685
09:00-11:00 3 465 4 500 5 550 4 860
11:00-14:00 4 005 5 190 6 405 5 610
14:00-18:00 3 540 4 605 5 670 4 965
18:00-22:00 2 190 2 850 3 510 3 060
22:00-24:00 450 585 720 630

*Please note: ‘Kaya Bizz’ and ‘Today with John Perlman’ shows only broadcast Mon-Thurs
17:00-19:00. Friday afternoon time channel is 15:00-19:00 at a rate of R 7 605.

Kaya FM – Automated Shows: Standard pre-recorded shows:

Monday to Friday – 00:00 – 03:00 Thursday – 20:00 – 23:00
Monday to Thursday – 23:00 – 24:00 Note: No Live Reads may be booked in automated shows and pre–
Friday – 21:00 – 22:00 recorded shows.
Saturday – 01:00 – 06:00 and 22:00 – 01:00 Saturday – 14:00 – 18:00
Sunday – 01:00 – 06:00 Note: No Live Reads may be booked in automated shows

and pre–recorded shows.

Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply by 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Durations over 50” to be approved by Stations prior to booking and broadcast.

8
 90.4 FM | Adult Contemporary| Cape Town

MON-FRI Generic Feature Live Read Pref Spot

00:00-04:00 185 240 270 225
04:00-06:00 280 360 420 330
06:00-09:00 4 150 5 400 6 225 4 980
09:00-12:00 2 770 3 600 4 155 3 330
12:00-15:00 2 770 3 600 4 155 3 330
15:00-19:00 3 230 4 200 4 845 3 885
19:00-22:00 280 360 420 330
22:00-24:00 185 240 270 225

SATURDAY Generic Feature Live Read Pref Spot

00:00-06:00 185 240 270 225
06:00-09:00 1 850 2 400 2 775 2 220
09:00-12:00 1 850 2 400 2 775 2 220
12:00-15:00 1 390 1 800 2 085 1 665
15:00-19:00 1 390 1 800 2 085 1 665
19:00-24:00 185 240 270 225

SUNDAY Generic Feature Live Read Pref Spot

00:00-06:00 185 240 270 225
06:00-09:00 1 850 2 400 2 775 2 220
09:00-12:00 1 850 2 400 2 775 2 220
12:00-15:00 1 390 1 800 2 085 1 665
15:00-19:00 1 390 1 800 2 085 1 665
19:00-24:00 185 240 270 225

Smile90.4FM – Automated shows: Pre-recorded shows:

Monday to Friday – 00:00 – 05:00 Sunday - 20:00 – 21:00 Smile Comedy Show
Saturday - 00:00 – 06:00; 14:00 –18:00; 22:00 – 24:00 Sunday - 21:00 – 23:00 SA’s Sundays
Sunday - 00:00 – 06:00; 14:00 –18:00; 23:00 – 24:00 Note: No Live Reads may be booked in automated shows

and pre–recorded shows.

Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply by 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0

Durations over 50” to be approved by Stations prior to booking and broadcast.

9
 Social Media Rates

CONTENT BLOCK PACKAGES

EAST COAST RADIO JACARANDA KAYA ELEMENTS

4 x Article Summary
Content Block
93 520 89 380 46 070 2 x Facebook Posts
Standard Package
2 x Twitter Posts

4 x Article Summary
2 x Facebook Posts
Content Block incl.
4 x Twitter Posts
Digital Premium 130 580 121 040 86 870
Digital Banners : 65000
Package
Impressions on ECR & JAC and
40 000 Impressions on KAYA

SOCIAL MEDIA PACKAGES

Social Media 3 x Facebook Posts
100 170 85 860 103 530
Standard Package 6 x Twitter Posts

6 x Facebook Posts
Social Media
175 730 152 510 177 360 10 x Twitter Posts
Premium Package
1 x Instagram Post

*NOTE: Quoted costs exclude Article Scripting Fees @ R 1500 per Article per Station, Script Editing Fees @ R 500 per Article per Station
and Social Media Boosts @ R500 per Post per Station. Social Media Boost costs are not applicable to Instagram Posts.

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Terms and Conditions

GENERAL
working days prior to broadcast.
• Rates quoted exclude VAT.
• Mediamark accepts material via e-mail, Adstream
• Rate card effective from 1 August 2019.
and MediaSend. We do not download material via
• This rate card is issued for the information of
Wetransfer or any FTP site.
advertisers and advertising agencies and does not
constitute an offer by Mediamark. Acceptable format for advertising material:
• Confirmation of orders placed with Mediamark will be a) Format: MPEG Layer 2
issued to verify the commercials booked. This will be Bit Rate: 256kb/s
deemed correct unless written notice contrary to such Sample Rate: 44.1kHz
confirmation is received in writing within 2 working No Padding
days after the confirmation has been issued. No ID3 TAGS
• Compensation for spots not flighted on a station or b) Format: WAV Stereo
stations will be given in generic airtime. No credits will Bit Rate: 44.1kHz
be passed. All compensation will be on ‘like for like’ • MP3 is NOT an acceptable broadcasting format.
basis. • Mediamark reserves the right to levy a fee for
• Station and Mediamark liability for spots not flighted recorded audio proof of broadcast requests.
and/or incorrectly flighted is limited to the value of
Acceptable Broadcast Language for Commercials
the spots not flighted and/or incorrectly flighted.
• East Coast Radio: English only
• The advertiser or advertising practitioner indemnifies
• Gagasi FM: English and Zulu only
Mediamark and the Stations represented by Mediamark
• Heart FM: English and Afrikaans only
for damages resulting from any advertisements placed
• Jacaranda FM: English and Afrikaans only
on any Station within the Mediamark portfolio.
• Kaya FM: English only
• The rates represented in this document are the sole
• Smile 90.4FM: English and Afrikaans only
rates applicable for the period and supersedes all
previous rates.
CANCELLATION OF AIRTIME BOOKED
• This is a nett rate card and excludes any negotiated
• C
 ancellation must be submitted in writing to Mediamark
incentives and/or discounts.
no later than 28 days prior to broadcast, regardless of
• Added Value is subject to availability at time of
date of application.
booking and broadcast.
• Failure to do so will result in a 100% cancellation penalty.
• Added Value is calculated based on the investment
amount, excluding VAT and calculated on rate card rates.
ANNUAL COMMITMENT INCENTIVES
• This Ratecard is for Terrestrial Broadcast only.
• A
 ll annual commitment incentives require the
• Actual broadcast times may differ from scheduled
recipient’s written approval.
time due to programming changes.
• Should the client/agency not respond in writing
• This rate card replaces existing booked order rates
within 10 working days of receipt of the incentive
unless otherwise negotiated.
letter, it would be deemed accepted and
• All rates quoted are in respect of 30 second
implemented as proposed.
commercials.
• The rates for other durations are calculated as per the
table on the rate card, and rounded up to the nearest FEATURE SPONSORSHIP TERMS
Rand. • Consists of an Opening Billboard (OBB) and a
• E&OE. generic spot.
• All OBB’s allow for 10 words following the sponsor’s
PREFERRED SPOTS AND LIVE READS name.
• Preferred spots can be placed within the ad break or • Live Read commercials, as part of a feature
within the hour. sponsorship, will carry an additional surcharge.
• Preferred spots can only be placed in an ad break – not • Subject to availability at time of booking and
in programming time. broadcast.
• Spots cannot be given preferred positioning placement • Broadcast sequence differs according to individual
within an ad break. station programming format, e.g. OBB, Feature,
• Live Read Preferred spots will carry an additional Generic spot.
surcharge. • Please contact your Account Manager for creative
• Please contact your Account Manager for creative executions outside the above parameters.
executions outside the above parameters. • Programming reserves the right to change the timing
and format of a sponsorship.
RADIO MATERIAL REQUIREMENTS • Programming reserves the right to cancel certain
• T
 he material deadline for advertising material is 3 sponsorships on Public Holidays.
working days prior to broadcast. • Features on Jacaranda FM are only available on full
• Material deadline on the Jacaranda FM split is 5 footprint including Jacaranda Regional.

11
Mediamark Johannesburg Mediamark Cape Town
mediamark house. 36 homestead road. mediamark. 9 parklane avenue.
rivonia. po box 5981. century city.
rivonia. 2128. milnerton. 7441.
tel: +2711 235 7600. tel: +2721 529 4140.

www.mediamark.co.za
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