Radio Ratecard
Radio Ratecard
Radio Ratecard
Gauteng Plus
1 833 000
EASTCOAST RADIO – Automated Shows: Note: No Live Reads may be booked in automated shows.
Monday to Friday – 00:00-04:00
Saturday & Sunday – 02:00-06:00
Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0
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99.5 FM | Hot Urban | KwaZulu-Natal
Note Rates exclude VAT, Standard Terms and Conditions apply. E&OE.
Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0
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104.9 FM | Adult Contemporary | Greater Western Cape
Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0
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94.2 FM | Adult Contemporary | Gauteng,
Limpopo, Mpumalanga, North West
Jacaranda FM – Automated Shows: Note: No Live Reads may be booked in automated shows.
Monday to Friday – 04:00-05:00
Friday – 22:00-06:00
Saturday – 22:00-06:00
Sunday – 22:00-05:00
Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0
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Adult Contemporary | Gauteng, Limpopo,
Mpumalanga, North West
MPUMA-
GAUTENG
LANGA
Mon-Fri (Including LIMPOPO Generic Feature Live Read
(Including
North West)
Lowveld)
00:00-05:00 n/a n/a n/a
05:00-06:00 2 850 585 585
06:00-09:00 14 715 2 925 3 240
09:00-12:00 6 270 1 230 1 950
12:00-15:00 6 420 Part of JAC 2 010 1 215 1 590 1 950
15:00-16:00 7 545 regional 1 875 1 215 1 590 1 950
16:00-19:00 7 545 1 905 1 875
19:00-22:00 n/a n/a n/a
22:00-24:00 n/a n/a n/a
MPUMA-
GAUTENG
LANGA
Saturday (Including LIMPOPO Generic Feature Live Read
(Including
North West)
Lowveld)
00:00-05:00 n/a n/a n/a
05:00-09:00 3 870 660 1 440
09:00-10:00 4 185 690 1 590
10:00-12:00 4 185 Part of JAC 1 590 720 930 1 155
12:00-14:00 1 485 regional 645 720 930 1 155
14:00-15:00 1 530 615 615
15:00-19:00 1 530 615 615
19:00-24:00 n/a n/a n/a
Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0
*Please note: ‘Kaya Bizz’ and ‘Today with John Perlman’ shows only broadcast Mon-Thurs
17:00-19:00. Friday afternoon time channel is 15:00-19:00 at a rate of R 7 605.
Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Multiply by 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0
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90.4 FM | Adult Contemporary| Cape Town
Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Multiply by 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0
4 x Article Summary
Content Block
93 520 89 380 46 070 2 x Facebook Posts
Standard Package
2 x Twitter Posts
4 x Article Summary
2 x Facebook Posts
Content Block incl.
4 x Twitter Posts
Digital Premium 130 580 121 040 86 870
Digital Banners : 65000
Package
Impressions on ECR & JAC and
40 000 Impressions on KAYA
6 x Facebook Posts
Social Media
175 730 152 510 177 360 10 x Twitter Posts
Premium Package
1 x Instagram Post
*NOTE: Quoted costs exclude Article Scripting Fees @ R 1500 per Article per Station, Script Editing Fees @ R 500 per Article per Station
and Social Media Boosts @ R500 per Post per Station. Social Media Boost costs are not applicable to Instagram Posts.
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Terms and Conditions
GENERAL
working days prior to broadcast.
• Rates quoted exclude VAT.
• Mediamark accepts material via e-mail, Adstream
• Rate card effective from 1 August 2019.
and MediaSend. We do not download material via
• This rate card is issued for the information of
Wetransfer or any FTP site.
advertisers and advertising agencies and does not
constitute an offer by Mediamark. Acceptable format for advertising material:
• Confirmation of orders placed with Mediamark will be a) Format: MPEG Layer 2
issued to verify the commercials booked. This will be Bit Rate: 256kb/s
deemed correct unless written notice contrary to such Sample Rate: 44.1kHz
confirmation is received in writing within 2 working No Padding
days after the confirmation has been issued. No ID3 TAGS
• Compensation for spots not flighted on a station or b) Format: WAV Stereo
stations will be given in generic airtime. No credits will Bit Rate: 44.1kHz
be passed. All compensation will be on ‘like for like’ • MP3 is NOT an acceptable broadcasting format.
basis. • Mediamark reserves the right to levy a fee for
• Station and Mediamark liability for spots not flighted recorded audio proof of broadcast requests.
and/or incorrectly flighted is limited to the value of
Acceptable Broadcast Language for Commercials
the spots not flighted and/or incorrectly flighted.
• East Coast Radio: English only
• The advertiser or advertising practitioner indemnifies
• Gagasi FM: English and Zulu only
Mediamark and the Stations represented by Mediamark
• Heart FM: English and Afrikaans only
for damages resulting from any advertisements placed
• Jacaranda FM: English and Afrikaans only
on any Station within the Mediamark portfolio.
• Kaya FM: English only
• The rates represented in this document are the sole
• Smile 90.4FM: English and Afrikaans only
rates applicable for the period and supersedes all
previous rates.
CANCELLATION OF AIRTIME BOOKED
• This is a nett rate card and excludes any negotiated
• C
ancellation must be submitted in writing to Mediamark
incentives and/or discounts.
no later than 28 days prior to broadcast, regardless of
• Added Value is subject to availability at time of
date of application.
booking and broadcast.
• Failure to do so will result in a 100% cancellation penalty.
• Added Value is calculated based on the investment
amount, excluding VAT and calculated on rate card rates.
ANNUAL COMMITMENT INCENTIVES
• This Ratecard is for Terrestrial Broadcast only.
• A
ll annual commitment incentives require the
• Actual broadcast times may differ from scheduled
recipient’s written approval.
time due to programming changes.
• Should the client/agency not respond in writing
• This rate card replaces existing booked order rates
within 10 working days of receipt of the incentive
unless otherwise negotiated.
letter, it would be deemed accepted and
• All rates quoted are in respect of 30 second
implemented as proposed.
commercials.
• The rates for other durations are calculated as per the
table on the rate card, and rounded up to the nearest FEATURE SPONSORSHIP TERMS
Rand. • Consists of an Opening Billboard (OBB) and a
• E&OE. generic spot.
• All OBB’s allow for 10 words following the sponsor’s
PREFERRED SPOTS AND LIVE READS name.
• Preferred spots can be placed within the ad break or • Live Read commercials, as part of a feature
within the hour. sponsorship, will carry an additional surcharge.
• Preferred spots can only be placed in an ad break – not • Subject to availability at time of booking and
in programming time. broadcast.
• Spots cannot be given preferred positioning placement • Broadcast sequence differs according to individual
within an ad break. station programming format, e.g. OBB, Feature,
• Live Read Preferred spots will carry an additional Generic spot.
surcharge. • Please contact your Account Manager for creative
• Please contact your Account Manager for creative executions outside the above parameters.
executions outside the above parameters. • Programming reserves the right to change the timing
and format of a sponsorship.
RADIO MATERIAL REQUIREMENTS • Programming reserves the right to cancel certain
• T
he material deadline for advertising material is 3 sponsorships on Public Holidays.
working days prior to broadcast. • Features on Jacaranda FM are only available on full
• Material deadline on the Jacaranda FM split is 5 footprint including Jacaranda Regional.
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Mediamark Johannesburg Mediamark Cape Town
mediamark house. 36 homestead road. mediamark. 9 parklane avenue.
rivonia. po box 5981. century city.
rivonia. 2128. milnerton. 7441.
tel: +2711 235 7600. tel: +2721 529 4140.
www.mediamark.co.za
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