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    KPI Calculator

    Uploaded by

    shaurya.3817

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    KPI Calculator

    Uploaded by

    shaurya.3817
    8 views2 pages

    Copyright

    © © All Rights Reserved

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    XLSX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    8 views2 pages

    KPI Calculator

    Uploaded by

    shaurya.3817

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 2

    Fill in variables below Breakeven KPIs (no profit, no loss)

    Average Order Value 30 $ Cost Per Purchase (CPP) ###


    Average Fees 4 % Cost Per Initiate Checkout (CPIC) ###
    Average COGS (incl. Shipping) $8.35 $ Cost Per Add to Cart (CPATC) ###
    Profit Target 30 % Cost Per View Content (CPVC) $1.30
    Return on Ad Spend (ROAS) 1.47
    Advanced variables
    Add to cart 13.02 % Baseline PUR Conversion Rate (Est3.33%
    Reached checkout 9.26 % * calculated using a 1:1 ratio of earnings to sessions
    Purchased 6.37 %

    Currency Conversion (if ad acc is not USD)


    1 USD equals (in your currenc 1
    Profit Target KPIs
    Cost Per Purchase (CPP) $11.45
    Cost Per Initiate Checkout (CP $7.88
    Cost Per Add to Cart (CPATC) $5.60
    Cost Per View Content (CPVC) $0.73
    Return on Ad Spend (ROAS) 2.62

    nings to sessions

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