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Contents
CHAPTER EXERCISES 25
CRITICAL THINKING CHECK ANSWERS 25
WEB RESOURCES 26
Chapter 1 Study Guide 26
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viii ■ ■ CONTENTS
Nominal Scale 60
Ordinal Scale 61
Interval Scale 61
Ratio Scale 61
Discrete and Continuous Variables 63
Types of Measures 63
Self-Report Measures 63
Tests 64
Behavioral Measures 64
Physical Measures 65
Reliability 66
Error in Measurement 66
How to Measure Reliability: Correlation Coefficients 67
Types of Reliability 69
Validity 71
Content Validity 71
Criterion Validity 72
Construct Validity 72
The Relationship Between Reliability and Validity 73
Summary 74
KEY TERMS 75
CHAPTER EXERCISES 75
WEB RESOURCES 76
4 Descriptive Methods 79
Observational Methods 80
Naturalistic Observation 81
Options When Using Observation 82
Laboratory Observation 83
Data Collection 84
Qualitative Methods 86
Case Study Method 87
Archival Method 88
Interviews and Focus Group Interviews 88
Field Studies 90
Action Research 90
Qualitative Data Analysis 91
Survey Methods 92
Survey Construction 92
Administering the Survey 96
Sampling Techniques 99
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Contents ■ ■ ix
Summary 103
KEY TERMS 104
CHAPTER EXERCISES 104
CRITICAL THINKING CHECK ANSWERS 105
WEB RESOURCES 106
Chapter 4 Study Guide 106
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x ■ ■ CONTENTS
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Contents ■ ■ xi
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xii ■ ■ CONTENTS
Summary 272
KEY TERMS 273
CHAPTER EXERCISES 273
CRITICAL THINKING CHECK ANSWERS 275
WEB RESOURCES 276
Chapter 10 Study Guide 276
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Contents ■ ■ xiii
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xiv ■ ■ CONTENTS
Method 374
Results 374
Discussion 375
References 375
Appendices 375
Tables and Figures 375
The Use of Headings 376
APA Formatting Checklist 377
Conference Presentations 379
Oral Presentations 379
Poster Presentations 379
Summary 380
CHAPTER EXERCISES 380
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Preface
When I first began teaching research methods 23 years ago, I did not
include statistics in my class because my students took a separate statistics
course as a prerequisite. However, as time passed, I began to integrate
more and more statistical content so that students could understand more
fully how methods and statistics relate to one another. Eventually I reached
the point where I decided to adopt a textbook that integrated statistics and
research methods. However, I was somewhat surprised to find that there
were only a few integrated texts. In addition, these texts covered statistics
in much greater detail than I needed or wanted. Thus, I wrote the present
text to meet the market need for a brief, introductory-level, integrated text.
My other writing goals were to be concise yet comprehensive, to use an orga-
nization that progresses for the most part from nonexperimental methods to
experimental methods, to incorporate critical thinking throughout the text,
and to use a simple, easy-to-understand writing style.
latter case, the calculation subsections may be omitted, or they may be used
as a statistical review and as a means of demonstrating how statistics are
used by psychologists.
Organization
The text begins with chapters on science and getting started in research
(Chapters 1 and 2). Measurement issues and descriptive methods and sta-
tistics are then covered, followed by correlational methods and statistics
(Chapters 3 to 6). Hypothesis testing and inferential statistics are intro-
duced in Chapters 7 and 8, followed by experimental design and the
appropriate inferential statistics for analyzing such designs (Chapters 9 to
12). The final three chapters present quasi-experimental and single-case
designs (Chapter 13), APA guidelines on writing (Chapter 14), and a sam-
ple APA manuscript (Chapter 15).
Critical Thinking
Evaluation of any research design involves critical thinking, so this particu-
lar goal is not a novel one in research methods texts. However, I have
made a special effort to incorporate a critical thinking mind-set into the
text in the hopes of fostering this in students. I attempt to teach students
to adopt a skeptical approach to research analysis through instructive
examples and an explicit pedagogical aid incorporated within the text. At
the end of each major section in each chapter, I have inserted a Critical
Thinking Check. This feature varies in length and format but generally
involves a series of application questions concerning the section informa-
tion. The questions are designed to foster analytical/critical thinking skills
in addition to reviewing the section information.
Writing Style
I present the information in a simple, direct, easy-to-understand fashion.
Because research methods is one of the more difficult courses for students,
I also try to write in an engaging, conversational style, much as if the
reader were a student seated in front of me in my classroom. I hope,
through this writing style, to help students better understand some of the
more troublesome concepts without losing their interest.
Pedagogical Aids
The text incorporates several pedagogical aids at the chapter level. Each
chapter begins with a chapter outline, which is followed by learning objec-
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Preface ■ ■ xvii
tives. Key terms are defined in a running glossary in the margins within
each chapter. In Review summary matrices, at the end of major sections in
each chapter, provide a review of the major concepts of the section in a
tabular format. These summaries are immediately followed by the Critical
Thinking Checks described previously. Thus, students can use the In
Review summary after reading a chapter section and then engage in the
Critical Thinking Check on that information. Chapter Exercises are pro-
vided at the end of each chapter so that students can further review and
apply the knowledge in that chapter. Answers to the odd-numbered chap-
ter exercises are provided in Appendix C. Answers to the Critical Thinking
Checks appear at the end of each chapter. As in the previous edition, the
Study Guide has been incorporated into the text in this edition so there is
no additional cost to the student. The built-in Study Guide appears at the
end of each chapter and includes a chapter summary, fill-in questions,
multiple-choice questions, extra problems for chapters with statistics, and a
glossary of terms from the chapter.
xviii
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CHAPTER
1
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2 ■ ■ CHAPTER 1
Learning Objectives
● Identify and describe the areas of psychological research.
● Identify and differentiate between the various sources of knowledge.
● Describe the three criteria of the scientific (critical thinking) approach.
● Explain the difference between basic and applied research.
● Explain the goals of science.
● Identify and compare descriptive methods.
● Identify and compare predictive (relational) methods.
● Describe the explanatory method. Your description should include inde-
pendent variable, dependent variable, control group, and experimental
group.
● Explain how we “do” science and how proof and disproof relate to doing
science.
W If you are like most psychology students, you are probably won-
dering what in the world this class is about—and, more impor-
tant, why you have to take it. Most psychologists and the American
Psychological Association (APA) consider the research methods class espe-
cially important in the undergraduate curriculum. In fact, along with
the introductory psychology class, the research methods class is one of
the courses required by most psychology departments (Messer, Griggs, &
Jackson, 1999). Why is this class considered so important, and what exactly
is it all about?
Before answering these questions, I will ask you to complete a couple of
exercises related to your knowledge of psychology. I usually begin my
research methods class by asking my students to do these exercises. I assume
that you have had at least one other psychology class prior to this one. Thus,
these exercises should not be too difficult.
Exercise 1: Try to name five psychologists. Make sure that your list does
not include any “pop” psychologists such as Dr. Ruth or Dr. Laura. These
individuals are considered by most psychologists to be “pop” psychologists
because, although they are certified to do some sort of counseling, neither
actually completed a degree in psychology. Dr. Ruth has an Ed.D. in the
Interdisciplinary Study of the Family, and Dr. Laura has a Ph.D. in Physiol-
ogy and a Post-Doctoral Certification in Marriage, Family, and Child
Counseling.
Okay, whom did you name first? If you are like most people, you
named Sigmund Freud. In fact, if we were to stop 100 people on the street
and ask the same question of them, we would probably find that, other
than “pop” psychologists, Freud would be the most commonly named
psychologist (Stanovich, 2007). What do you know about Freud? Do
you believe that he is representative of all that psychology encompasses?
Most people on the street believe so. In fact, most of them believe that
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Thinking Like a Scientist ■ ■ 3
psychologists “do” what they see “pop” psychologists doing and what they
believe Freud did. That is, they believe that most psychologists listen to
people’s problems and try to help them solve those problems. If this repre-
sents your schema for psychology, this class should help you to see the dis-
cipline in a very different light.
Exercise 2 (taken from Bolt, 1998): Make two columns on a piece of
paper, one labeled “Scientist” and one labeled “Psychologist.” Now, write
five descriptive terms for each. You may include terms or phrases that
describe what you believe the “typical” scientist or psychologist looks like,
dresses like, or acts like, as well as what personality characteristics you
believe these individuals have. After you have finished this task, evaluate
your descriptions. Do they differ? Again, if you are like most students,
even psychology majors, you have probably written very different terms
to describe each of these categories.
First, consider your descriptions of a scientist. Most students see
the scientist as a middle-aged man, usually wearing a white lab coat with
a pocket protector on it. The terms for the scientist’s personality usually
describe someone who is analytical, committed, and introverted with poor
people/social skills. Are any of these similar to your descriptions?
Now let’s turn to your descriptions of a typical psychologist. Once
again, a majority of students tend to picture a man, although some picture
a woman. They definitely do not see the psychologist in a white lab coat
but instead in some sort of professional attire. The terms for personality
characteristics tend to describe someone who is warm, caring, empathic,
and concerned about others. Does this sound similar to what you have
written?
What is the point behind these exercises? First, they illustrate that most
people have misconceptions about what psychologists do and about what
psychology is. In other words, most people believe that the majority of psy-
chologists do what Freud did—try to help others with their problems. They
also tend to see psychology as a discipline devoted to the mental health
profession. As you will soon see, psychology includes many other areas of
specialization, some of which may actually involve wearing a white lab
coat and working with technical equipment.
I asked you to describe a scientist versus a psychologist because I
hoped that you would begin to realize that a psychologist is a scientist.
Wait a minute, you may be saying. I decided to major in psychology
because I don’t like science. What you have failed to recognize is that
what makes something a science is not what is studied but how it is stud-
ied. This is what you will be learning about in this course—how to use
the scientific method to conduct research in psychology. This is also why
you may have had to take statistics as a prerequisite or corequisite to this
class and why statistics are covered in this text—because doing research
requires an understanding of how to use statistics. In this text, you will
learn about both research methods and the statistics most useful for these
methods.
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4 ■ ■ CHAPTER 1
(continued)
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Thinking Like a Scientist ■ ■ 5
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FREE TRADE.
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GENEVA CONVENTION:
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GERMANY: A. D. 1891-1899.
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GERMANY: A. D. 1894-1895.
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Socialist message to France.
GERMANY: A. D. 1894-1899.
The Emperor's claim to "Kingship by Divine Right,"
The opening of the new ship canal (named the Kaiser Wilhelm
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