Question 2
Question 2
Question 2
2.1 Overview
The product of the project calling for capital is Emwear branded home wear fashion
founded by CEO Nguyen Thi Thuy Trang in 2016. Although Emwear home wear
fashion brand was born a year before the broadcast of the program "Billion-dollar
deal" season 1 was first aired in 2017, but at that time Emwear home wear products
seemed to be still a new product for the Vietnamese market. Two big cities, Hanoi and
Ho Chi Minh City, are aged from 20 to 35 years old and have an average monthly
income of VND 8 million or more. In the future, expand regional production and
export to overseas markets. Customer needs in this project are home clothes combined
with luxurious, modern but discreet sleepers, comfortable materials.
2.2 Target market
Emwear's immediate goal is to increase its coverage in the market, at the same time
research, launch fashion products, implement a strategy to promote pajamas by not
only online marketing but also customers coming to Emwear are also word of mouth
from one person to another. Facebook is the most used and promoted channel to reach
customers, then it will go to partner e-commerce channels such as Zalora, Robins,
Ferosh, offline with stores ...In order for product images, brands to be known and used
by more people, more customers, more promotions so that product images, impressive
colors of the brand are known and used more usefully. Currently, the number of
returning customers is stable by 25-35% per month, revenue in the first 6 months of
2018 exceeds the target by 150%.
Many figures show that Binh Duong has risen to become a bright spot attracting many
foreign investments. This province is gradually becoming a reliable destination for
many foreign investors. From 2020-2025, Binh Duong province attracts FDI of 9.56
billion USD.
This is a good sign for the economy in Binh Duong
The economy is gradually developing, so life here will also develop
People have more demand for services, such as
This province is also a bright spot in urban development, many new urban
areas are created, industrial - service complexes, etc,...
Transport infrastructure in Binh Duong is also increasingly being upgraded
The market segment for products that Emwear sells in Binh Duong does not
have many competitors
A potential new destination for Emwear:
Store location: on Thich Quang Duc Street in Binh Duong (a busy street with
many business shops).
Facilities: The store will have an area of 40m2, including product display
space, sales space, fitting room, warehouse, etc
The products will be displayed on the rack with an eye-catching, scientific and
colorful arrangement to help customers easily choose the right product
according to their needs. The lighting design inside the store is moderately
bright, the store will also be located in a sunny location to create a fresh, lively
feeling.
In order to survive strongly in the competitive market, the store must always focus on
developing product creation strategies as well as marketing strategies to be able to get
closer to customers. Emwear brand will always update buyer trends to have many
trendy designs as well as meet consumer preferences. Many models as well as many
different colors for customers to have more choices, from elegant and soft to luxurious
and seductive.
Market Potential
Target customers 20%
City population 2,678,220
Unit cost 300,000
Total 803,466,000,000
Estimated market potential 160,693,200,000
After calculating revenue, we will continue to forecast the cost of goods sold. For the
clothing store business, our cost price is 45% of our revenue. If this rate is reached, it
will be easy to bring profit. bring profit to the store, but also ensure the quality of
products at the store.
In terms of rent, the store area is about 40m2. According to my research, the price of
1m2 of land in Binh Duong area is quite good compared to other jaw gates, the price
is about 400,000 VND/m2, estimated in 1 year. lost about 1,680,000,000 cash.
Next comes the salary cost, which will be about 4,500,000 VND for 1 employee to
work there, and I hired 7 employees and was divided: 1 manager, 4 product custodians
and 1 cashier and 1 security guard.
The total annual salary paid to employees in 2024 is VND 378,000,000.
And in subsequent years, I will rely on 2024's ratio to 15% revenue and will apply this
fifth rate to subsequent years. If employees work for a long time, there will be bonuses
for employees, which can be called 13th month salary, the total bonus in 2024 will be
31,500,000 VND for 7 people, the following years will increase according to inflation
at 4%.
With an area of 40m2, for those who are new to business and have such a large area,
there will be 1 more manager, and 1 more manager.
Although 1 manager is a family member, the salary will still be calculated as 2 people
to know more accurately about the cash flow and profit of the shop.
Management salary is about 7,000,000 VND/person.
Total management salary in 2024 and retention for the following years is VND
168,000,000
In Binh Duong, I know that the cost of advertising on platforms and social networks
such as TikTok, Facebook in 1 month is about 7,000,000 VND, the total amount for
2024 is 84,000,000.
Subsequent years are calculated as a 2024 percentage of 3.42%.
All types of coffee shop business documents, for business households, cost 1,500,000
VND/year according to Anpha accountant, which provides the service of issuing
coffee shop business registration certificates. License tax for total revenue of less than
VND 10 billion is VND 1,000,000.
The total amount payable is VND 2,500,000. Management expenses are forecast to be
about 7% of revenue and remain the same for each year.
Initially, as a new business, we decided to borrow VND 600,000,000 from TP Bank,
with an annual interest rate of 6.4%. And we plan to pay within 4 years.
In 2024, we have just started our business and do not have much profit yet, so we will
pay 100,000,000 plus interest of 38,400,000 VND.
The following year, I also paid 100,000,000 plus interest on a loan of 33,280,000
VND.
In 2026, we can pay 200,000,000 plus interest of 27,688,960 VND.
In the past year, we have paid off the remaining debt of 200,000,000 plus interest of
14,398,259.
Finally, there is the annual depreciation expense.
Initially, we spent 400,000,000 VND to invest in buying tables, chairs and related
items.
And add 150,000,000 VND for the cost of decorating the surroundings.
I calculate depreciation for 5 years, so it will cost 110,000,000 VND per year for this
cost.
Aggregate profit for 5 years after the above expenses
In 2024, a loss of VND 1,411,768,649
In 2025, a loss of VND 1,035,193,895
In 2026, a loss of VND 639,807,508
In 2027, it will start to be profitable, reaching VND 5,101,118
Profit in 2028 is VND 993,483,456
Enterprises with losses in the first three years follow a downtrend, profits from the 4th
year can be considered for business and put into operation.
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