Task 3b
Task 3b
Task 3b
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Heathrow Airport used a variety of Microsoft data and data analytics tools, in addition to
algorithms based on machine learning, to optimize processes, anticipate arrivals and departures
between terminals, and expedite customer flights. Heathrow transitioned from a paper-based,
reactive system to a highly anticipatory, proactive scheduling style to enhance routine operations.
Its actual projections are utilized to plan security and people’s movement adequately, notify
carriers of held-up travelers, and notify terminals of potential flight timing modifications. Hence,
Heathrow’s conversion to Microsoft was indeed one of the company’s data transformation
strategies utilizing cloud-related services to gather, enhance, and arrange for instantaneous or
checkpoint lines, and long passport stretches (Carey, 2018; Wang et al., 2022). Microsoft Power
BI needed to be added as a front analytics feature that displays the real-time statistics provided
by these platforms. Subsequently, because of the significant amount of passengers handled every
day and the requirement to control their flow and ensure a seamless experience, London
Heathrow was required to upgrade to a business intelligence solution. Heathrow may enhance
how they make decisions, gain an edge over competitors, and boost productivity while lowering
costs by gaining perspectives from enormous amounts of data collected from its daily operations.
London Heathrow’s Passenger Benefits Based on the New Data Analytics Approach
This form of technology offers a great deal more than just providing precise projections.
It additionally reveals to policymakers the issues influencing passengers’ potential to obtain on-
time interconnections (Carey, 2018). This system improves the traveling experience for
customers at passport and safety screening points by consolidating arrival forecasts across
landings. Following the deployment of the modeling system, the head of the airport can share the
information with flight control personnel and security employees to more effectively plan lanes
and employees by understanding arrival numbers and their arrival location to guarantee that the
right amount of lanes is accessible thereby minimizing the wait time and anxiety for both
travelers and staff members (Wang et al., 2022). This aspect has aided in improving client
satisfaction.
Previously, if multiple aircraft arrived early, customs and luggage workers would have to
hustle to respond to the unexpected surge of incoming customers. Machine learning approaches
were deployed to improve London Heathrow Airport’s interconnection passenger experience and
promote timeliness. More precise, real-time customer tracking allows the airport to deploy
personnel more effectively and give more predictable departure times (Wang et al., 2022).
Hence, whenever airlines have ample opportunity to plan for clients’ arrival and departure, failed
connections become fewer. Also, predicting the pattern of switching travelers assists in
identifying any problems with passport and security, enabling proactive measures to minimize
any postponements (Wang et al., 2022). Airport workers use these estimates to arrive at data-
driven choices, such as tracing late travelers and delivering them onto their planes on time.
The Biggest Challenge faced By CIO Birrell at London Heathrow after Deploying BI and
Machine Learning
From the perspective of Birrell, the most difficult challenges had nothing to do with
technological advances and more to do with altering individuals’ mindsets and how
they perceive them. A limited quantity of data analysis can potentially be conducted using just a
few professionals. A cultural and mentality transformation was required to bring employees on
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the same page. Notably, this was more concerning the way this technology could be deployed
across the entire firm. Birrell underlined the issue of getting 4,000 security workforce to utilize
the data and change how they operate. The primary obstacle is an employee base with varied
levels of information comprehension, worsened by storage and retrieval challenges, the advent of
novel forms of business intelligence technology, and the trouble of aligning retraining (Alasiri &
Salameh, 2020). Hence, the growing popularity of BI technologies to give a glimpse of business
decision-making has created an entirely novel set of BI difficulties. Information management and
IT-driven computing technology are frequently used to assist traditional BI (Helmold et al.,
2022). The conventional approach relies on predefined steps and conveys data to business users
through visualizations, statistical analysis, and web-based tools. Therefore, according to Birrell,
putting together a workforce primarily reliant on statistical modeling and a culture centered on
References
Carey, S. (2018). Heathrow turns to power bi to predict passenger volumes ahead of Time.
Computerworld. https://www.computerworld.com/article/3427880/heathrow-turns-to-
power-bi-to-predict-passenger-volumes-ahead-of-time.html#:~:text=Heathrow%20turns
%20to%20Power%20BI%20to%20predict%20passenger%20volumes%20ahead%20of
%20time
Helmold, M., Küçük Yılmaz, A., Dathe, T., & Flouris, T. G. (2022). Digitalization in Air
Transportation and Reflections on SCRM. In Supply Chain Risk Management: Cases and
M Alasiri, M., & Salameh, A. A. (2020). The impact of business intelligence (BI) and decision
Wang, F., Bi, J., Xie, D., & Zhao, X. (2022). Flight delay forecasting and analysis of direct and