A

MINI PROJECT REPORT

ON

“FLOUR MILL INDUSTRY”

Towards partial fulfilment of
Master of Business Administration
(MBA)
(Affiliated to DR. A P J Abdul Kalam Technical University,
Lucknow)

Under the supervision of: SUBMITTED BY:

DIVYA GANGWAR KASHISH SRIVASTAVA

(Head Of Department) MBA 2nd Semester

BBD ITM, Lucknow BBD ITM, Lucknow

SESSION 2023-2024
DEPARTMENT OF MANAGEMENT

Babu Banarasi Das

Institute of Technology & Management
Sector 1, Akhilesh Das Nagar, Faizabad Road, Lucknow (U. P.),
India

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 DECLARATION

I hereby declare that the field work entitled of “FLOUR MILL INDUSTRY” submitted to the
university is a record of an original work done by me under the guidance of DIVYA
GANGWAR (Head of Department) (BBD ITM, Lucknow) and this Mini Project report is
submitted in the partial fulfilment of Master in Business Administration.

Date:
Place: Lucknow

KASHISH SRIVASTAVA

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 CERTIFICATE

This is to certify that Kashish Srivastava students of MBA 2nd Semester of Department of
Management, BBDITM, Lucknow, have successfully completed their Mini Project Report.
They have prepared this report entitled “FLOUR MILL INDUSTRY” under my direct
supervision and guidance.

DIVYA GANGWAR
(HEAD OF DEPARTMENT)

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 ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to our H.O.D. Dr. DIVYA
GANGWAR who gave me the golden opportunity to do this wonderful opportunity
to pen down an innovative business plan and also helped me in doing a lot of Research
and I came to know about so many new things I am really thankful to her.

I am highly indebted to my faculty guide DIVYA GANGWAR MAM for them

throughout guidance and constant supervision as well as for providing necessary
information regarding the project & also for their support in completing the project.

I would like to express my gratitude towards my parents & my college mates for their
kind co-operation and encouragement which help me in completion of this project.

However, it would not have been possible without the kind support. I would like to
extend my sincere thanks to all of them who have willingly helped me out with their
abilities.

KASHISH SRIVASTAVA
MBA 2ND Semester

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 TABLE OF CONTENT

SR. NO. TITLE PAGE NO.

1. INTRODUCTION 1-16

2. INDUSTRY OVERVIEW 17-21

3. MARKET POTENTIAL. 22-23

4. IMPLEMENTATION SCHEDULE 24

5. TECHNICAL ASPECTS. 25-28

6. CHALLENGES AND OPPORTUNITIES 29

7. MARKET ANALYSIS 30-36

8. ADVANTAGES AND DISADVANTAGES 37-43

9. OBJECTIVES OF STUDY 44

10 RESEARCH AND METHODOLOG 45

11. LIMITATIONS 46

12. FINDINGS 47

13 SUGGESTIONS 48

14 CONCLUSIONS 49

15 BIBLIOGRAPHY 50

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 FLOUR MILL INDUSTRY

INTRODUCTION

The flour milling industry is an important part of the Indian economy, responsible for
producing a wide range of food products. Although the industry has a strong future owing
to the growth in population and surge in demand for food products, it faces several
challenges such as increasing input costs, competition from imports, a lack of skilled
workers, and low productivity. Hence, the Indian government is trying to address these
issues and boost the industry's growth.

For instance, the government has set up various programs to train workers and has
upgraded the transportation infrastructure. It has also introduced tax incentives and other
measures to support the country's farming sector. Despite these efforts, the sector still
suffers from numerous problems. The profitability of most mills is low, and most of
them find it difficult to survive in today's competitive environment. Therefore, the
players in the industry should devise new strategies and come up with new technology
solutions to improve the performance of the industry in the coming years.

Enhancing the mill management process

End-to-end process automation by leveraging applications of industry 4.0 aims to

enhance the mill management by rendering quality as well as production records by
utilizing equipment support IoT technology, precise adjustment of machine in order to
assure flour quality consistency, decreasing production costs by removing worker
overtime & reducing disguised unemployment.

In order to assure accurate & constant mixing of various types of wheat, a few companies
introduced feeders that work on the principle of loss-in-weight feeding, accurately feed
each wheat as per the controlled recipes & register the total weight, and this type of feeder
can be used below raw wheat silos as well as tempering bins.
1
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 FLOUR MILL INDUSTRY

Addressing the milling industry's challenges through IoT solutions

In the last decade most of the innovations aimed mainly to face the challenges of the flour
milling industry, such as lowering production costs, enhancing working conditions,
complete process automation through application industry 4.0 & controlling product
quality. Production costs can be reduced by introducing high-capacity machines to allow
the construction of mills with higher capacity & with the same building volume, and
equipment require easy and less maintenance for reducing the duration of the production
stoppages.

Most of the innovations were in developing roller mill machine. One of the examples
for recent innovation include the aero-dynamic design of chamber structure that renders
air circulation to keep the roller temperature low, DAPS that was developed by Selis
Machinery, and Antares Plus roller mill which is supplied with sensors measuring the
temperature of the rolls & roll bearing that was introduced by Buhler.

In Antares Plus roller mill, maintenance stoppage can be minimized & it also ensures in
optimizing operational safety, while particle size measuring sensor has made automatic
adjustment of grinding gap possible. This system reduces energy consumption, making
the system more stable & thereby making the Internet of Things or IoT machine more
useful.

Currently, for assuring process control as well as flour quality, near-infrared

instrument can be leveraged for continuous on-line monitoring & record the protein level,
moisture content, ash, color value as well as count of specks. Thus, closed-loop control
systems can be established for controlling the accurate addition of vital gluten or other
additives as well. Today the multipoint NIR unit is available with IoT & is highly
essential for intelligent mills.
2
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 FLOUR MILL INDUSTRY

Thus, determining the actual wear on rolls helps in saving energy & decision of
changing rolls.

The aforementioned advancements arrive as the milling industry faces various

commercial challenges especially with clients who demand the ever-increasing
consistency as well as higher product quality. In a highly competitive & price-sensitive
market even the smallest deviation in manufacturing parameters head straight towards a
miller's bottom line. And, this happens since food safety regulations tighten as well as the
millers report difficulty finding properly qualified & skilled staff. Therefore, addressing
these challenges would need ever- greater automation.

The road ahead

The flour milling industry generated revenue of about USD 1 billion last year,
according to the Indian Ministry of Finance. However, a major threat to the Indian flour
milling industry is the imports competition from several other Asian countries.
Companies from other nations usually tend to manufacture cheaper products than
companies present in India and this puts them at a competitive advantage & decreases
the demand for locally manufactured goods. As a consequence, several Indian firms
have been forced to reduce their prices to stay competitive. The flour milling industry
is anticipated to reach USD 305.8 billion by 2028, as per a recent report by IMARC
Group.

Many people are interested in starting flour mill business. However, they have no ideas
about the detailed steps and perspective cost of flour mill factory setup. And they are also
curious about how much money can a flour mill, like a small scale, make per year. Here,
ABC Machinery offers the information you may be needed, like wheat flour mill
business plan. (You may also like: Flour Mill Plant Cost >>)

Flour Milling Business Types

Generally, flour milling business has two types small scale or large scale. Choosing
small scale or large scale should fully take your specific conditions into consideration.
Here we will analyze the small- s ca le flour mill and large scale flour mill plant for your
3
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consideration.
 FLOUR MILL INDUSTRY

Flour Mill Machine for Small Business

F6FC Mini Flour Mill Machine

M6FX Mini Flour Mill Factory

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 FLOUR MILL INDUSTRY

Firstly, the small-scale flour mill machinery requires small amount of money, but the
profit margin is relatively small. It works greatly in two models, one is to charge a
certain amount for milling grains, the other is to produce flour mill. So, small scale flour
mill business is flexible, you can adjust your production based on the market needs. In
addition, the whole operations are relatively easy and simple, so almost all the adult can
use it.
Large Scale Flour Mill Plant
It is inevitable that large scale flour mill project requires heavy investment since the
complicated flo ur milling pr ocess and advanced flour milling machinery.

5
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Here, profits are decent in most cases since there are large demand of wheat flour around
the world, especially in some regions, such as India, Egypt, Algeria, Italy, Brazil, etc. Large
scale flour mill plant can achieve automatic and continuous flour production, from raw
materials to packaged flour.

Some of Our Successful Flour Milling Projects

Raw material Yield Country (Factory Location)

Wheat 80TPD Ethiopia

Wheat 60TPD Algeria

Maize 50TPD Zambia

Wheat 40TPD Ethiopia

Wheat 30TPD Chile

Maize 30TPD Uganda

Maize 20TPD India

Wheat 20TPD Rumania

Send an Inquiry Now to get project cost, process design, equipment layout details!

6
Cost of Setting up Flour Mill Factory

The cost for a flour mill factory varies a lot due to the different production capacity.
If you are going to set up a small-scale factory flour mill, the cost will be a much cheaper
than medium scale or large-scale flour mill plant. Setting up flour mill plant may require
large amount, so if you don’t have enough money but won’t want miss the profitable
endeavors, you can search helps of bank loans or just to find out a reliable partner
who is also enthusiastic about the flour milling business.

Typically, the F6FC mini flour mill machine will cost $2,500 ~ $3,000. The M6FX mini
flour mill factory will cost $3,500 ~ $5,000. However, for the large- s c a l e flour mill
factory, the cost definitely high. For example, the large- s c a l e flour mill plant
equipped with automatic wheat mill machinery may cost $19,000 ~ $1,448,000. But this
price is just for a reference, the exact cos of the flour mill factory plant should base
on the exact conditions and equipment selections!

M6FX Mini Flour ill Machine Working Video

If you are interested in starting your own wheat/atta flour mill business, or other grain
flour business, like cassava flour milling, please contact us for FREE quotation on both
small scale or large-scale flour mill machinery.

7
Flour mill

How to start a flour mill? Below will talk about the basic factors that should be taken into
consideration when you decide to start it.
Get Financial Support
Any business will need financial support before starting. How much money is
required to have the flour milling machine? Is it needed to take out loans or just put all
your money into this business. For the estimate amount, it is better to have a better
understanding about local market as well as global market of profit in flour mill business.
(Read more: Get the Policy Loan for Your Business >>)

Find Right Factory Location

A right factory location is very important for the flour milling business. The right factory
location should have convenient transportation that is easily for the access of raw
materials and delivery and shipping of final packed flour. After the location is decided,
it time to get out the covering area of the flour processing plant. In general, a complete
flour mill plant layout should include the area for storage of raw materials, area for flour
milling machines, area for flour packaging.

Get License for Flour Milling

Getting the license from the government or registering your factory in local
administration is also important for the success of the flour milling business. It is the basic
requirements for a flour milling factory to ensure every policy and flour production
process are compliant with the local regulation and legislation.

Purchase Flour Milling Machine

When above mentioned conditions are ready, it is time to think about how and where
to get the flour milling machinery. The selection of flour milling machines is closely
connected with the capacity, the investment cost, the flour milling process, the raw
materials and more.

8
Operator Training and Safety Education

For most flour mill factory, there should be have several operators or workers for flour
production. The systematic training and safety education for the workers and
operators are very important one the flour mill factory starts running. They not only
should to have a good command of the equipment and machinery, but also need to know
how to flour ingredients additions. Most four mill machinery supplier will offer the
training plan and course for their customers to help them quickly enters the flour industry
and avoid many typical operational mistakes.

The flour milling process has evolved from wheat being ground between two large stone
wheels (although this process does still occur in a few mills). In a roller mill the practice
centers around separating the three components of a wheat seed – the white endosperm,
the outer bran layers and the wheat germ. These are each made up of different
materials and when separated and milled in isolation the miller can produce flours
that are finer and therefore better suited for today’s uses. For more detailed
information on wheat structure click here.

The video below shows the layout and vast range of milling machinery that it used in
a modern flour mill to convert wheat into flour. The video is shown with the kind
permission of Buhler who make the machinery (www.buhlergroup.com).

The milling process

Before it enters the mill floor, wheat is cleaned and then conditioned after which it passes
through two cast steel „break‟ rollers which are set slightly apart from each other. The
top roller runs at a slightly faster rate to the lower roller and when wheat passes through
it creates a shearing action, opening up the wheat grain. Opening the grain, rather than
pulverizing it, gives better access to the endosperm particles within.

The various fragments of wheat grain are separated by size and weight and will pass
through a complex arrangement of sieves and other machinery in order to isolate the
three components

9
parts of the wheat. Eventually all the endosperm particles will pass through a series of
smooth reduction rolls for final milling into white flour.

In a typical mill, there may be up to 4 break rollers (that shear open the wheat seeds and
then further break open already sheared wheat) and 12 reduction rolls, some particles of
flour will pass through just one break roll and one reduction roll, while those closer to the
layers of bran and germ will pass through multiple rolls.

The modern milling process allows the miller to remove the bran particles from the
endosperm; grind the endosperm into flour; sift the ground stock and remove flour
produced at each stage.

Millers may blend different wheats prior to milling in order to achieve a specific grist.
Additionally, they may also blend different flours in order to produce the exact product
specification demanded by their customers. By blending together the many different flour
streams produced by the mill, a miller can create further variations in features such as
flour color.

Very white flours would come from the early streams only, while brown flours
involve the use of most streams. Whole meal flour is produced when all the streams,
bran, germ and flours are blended back together with nothing removed.

For more information on the Types of Flour produced by UK millers.

Make Marketing Strategy for flour Milling Business

How to make the final produced flour to the direct customers is also a hard task for flour
milling factory investors. If the competition of local flour market is low, then don‟t
worry, the selling of final flour products will be very good. Some markets, such Nigeria,
India, Pakistan, Uganda, Chile, Australia, Algeria, Ethiopia and more, are very hot for
start flour milling business since the high demand and low competition. (Read more:
Flour Mill Project Built by ABC Machinery >>)

10
Licenses Required to Start a Flour Manufacturing Company

Through this blog, you will get to know about the licenses required to start a flour
manufacturing company.

Flour is the staple ingredient for most of the north Indian dishes. It is also an integral
part of most Indian dishes. Thus, making it an ingredient bought by most of the homes.
This makes flour manufacturing an excellent business in India. These companies
emerging across the country because of the wide business opportunity they provide to
the urban and rural areas.

Why should you start a flour manufacturing company in India?

We Indians have a daily consumption of flour as all our staple dishes require it in some
or other way. Moreover, retail stores, homes, and restaurants require a constant supply
of flour. Hence, making a flour Mill Company is a great business to start in India. In
case, you are thinking to start a small-scale food business in India, starting a flour
manufacturing company will be a great start. Additionally, starting a flour mill
company requires low investments.
But, the business provides good returns due to the high demand for the product.
11
Small scale – they make profits by milling grains for people for their personal use.
Although, the profit margins in small scale flour Mill Company are not high, the capital
to start it is very low.

Large scale – they process flour by using raw materials and sell the finished product
to retailers and other customers, who further sell them to final customers.

What all licenses are required to start a flour manufacturing company in India?

A specific license is required to start a food production business in India. Since a flour mill
company comes under the category of food production business, it too requires some
specific license. The following points show various permits and registration needed to start
a flour manufacturing company in India:

 Firm/Company Registration of Firm

 Trade License from the local authorities

 GST registration for tax purposes

 Trade Mark Registration

 Food Safety and Standard Authority of India License

 MSME or SSI Registration with the Udyog Aadhaar Registration

 State Pollution Control Board Certificate (if required)

 IEC code if you wish to export your product

 AGMARK (if required)

 BIS certification

Things to consider before starting a flour manufacturing company in India

1. There are many types of flour. These types depend on the raw material which is
used to make them.
12
 Sooji Flour

 Wheat Flour

 Maida Flour

 Corn Flour

 Gram Flour

 Bran

 Atta Flour

You need to start by finding a suitable place for starting your flour mill
manufacturing company. The next task is to initiate the documentation required.
In order to start your flour manufacturing company, you are required to have an
area of around 2000 sq. ft.

2. The next step is to talk with experts who have a wide knowledge of the industry,
and know from them which type of equipment should you get. Entrepreneurs
are also required to find a store for their raw material. And after that, do the final
packaging for the product.

3. Following are the equipment you will need to start a flour manufacturing company:
 Atomizing Dampener

 Centrifugal Fan

 Destoner

 Scourer

 High-Frequency Cleaning Sieve

 Flour Cleaning Machine

 Plansifter
13
 Intensive Dampener

 Pneumatic Flour Mill Machine

4. There are a few more essentials needed to start a flour manufacturing company.
The list of these essentials are given below:

 Transportation facility

 Water

 Equipment

 Semi-skilled human resource or labor

 Drainage facility

 Electricity

 Storage and Packaging facility

5. Always make sure that your location is easily accessible and near your
storehouse where you have stored your raw material and market.

6. Always try to get the raw materials directly from farmers without involving
any intermediaries. This will ensure better prices not only for you but for
farmers also.

7. Make the decision beforehand, whether you want to get the raw material from
other sources or grow it on your own. In case you decide to grow yourself, you
should have arable land for it.

8. In case you have a shortage of funds, the government offers loans and
financial schemes to these entrepreneurs to start their flour manufacturing
company.

14
What are the steps should you follow in order to start a flour mill
company in India?

1. The first step to follow is that you have to register your flour
manufacturing company as a legal business entity. Most of the small scale
and medium scale companies incorporate themselves as proprietorship or
partnership firm.
2. After you have made the decision of what business entity do you want to
register, you must collect the required documents.

3. After the above two steps, entrepreneurs are required to find a suitable place
and get the required equipment’s to start their business.

4. Entrepreneurs are then advised to consult a lawyer and draft a memorandum of

association along with articles of association for their flour manufacturing
company.

5. After that, entrepreneurs must file for incorporation with the registrar of
companies or registrar of firms.

6. After receiving the certificate of incorporation, entrepreneurs will have to set

up a bank account for their lour manufacturing company.

7. The next step includes registration under the GST and getting the PAN and TAN
for their flour manufacturing company.

8. After the GST registration, entrepreneurs have to get the required trade licenses
and food business licenses from the FSSAI.

9. In case an entrepreneur wants to export their manufactured flour, they shall

register with the DGFT and apply for an IEC code.

15
How can “Legal Rasta” help you to start your flour manufacturing
company in India?

1. After you contact us, our legal experts will advise you on what type of
business registration you should pursue.

2. Our experts will take care of all the documentation work required to
incorporate your flour manufacturing business.

3. Our experts will also handle the drafting of the required documents.

4. Furthermore, our experts will help you in obtaining all the required FSSAI
and DGFT registrations as per your company requirement. they will also
clear your doubts on why to obtain FSSAI license in India.

Basic mill set up cost

 Cost of land – Rs.2 Lakhs to Rs.3 Lakhs (This money will be saved if the
land is own by the entrepreneur)

 Cost of required machinery – Rs. 30,000 To Rs. 50,000 (It‟s price varies
according to the manual machine, Semi-Automatic and, Fully Automatic)

 Other costs to be included – Rs. 30,000 to Rs. 40,000

 Total investments to be made – Around Rs. 50,000 To 1 Lakh (If the land is
owned by the entrepreneur)

5. gal Rasta experts.

16
 INDUSTRY OVERVIEW

India is the world’s second largest producer of food next to China, and has the potential
of being the biggest with the food and agricultural sector. The food processing industry
is one of the largest industries in India-it is ranked fifth in terms of production,
consumption, export and expected growth. The food industry is on a high as Indians
continue to have a feast. Fueled by what can be termed as a perfect ingredient for any
industry - large disposable incomes - the food sector has been witnessing a marked
change in consumption patterns, especially in terms of food. Increasing incomes are
always accompanied by a change in the food basket. The proportionate expenditure on
cereals, pulses, edible oil, sugar, salt and spices declines as households climb the
expenditure classes in urban India while the opposite happens in the case of milk and
milk products, meat, egg and fish, fruits and beverages. For instance, the proportionate
expenditure on staples (cereals, grams, pulses) declined from45 per cent to 44 per cent
in rural India while the figure settled at 32 per cent of the total expenditure on food in
urban India. A large part of this shift in consumption is driven by the processed food
market, which accounts for 32 per cent of the total food market. It accounts for US$
29.4 billion, in a total estimated market of US$ 91.66 billion. The Confederation of Indian
Industry (CII) has estimated that the food processing sector has the potential of attracting
US$ 33 billion of investment in 10 years and generate employment of 9 million person-
days. The Government has formulated and implemented several Plan Schemes to
provide financial assistance for setting up and modernizing food processing units,
creation of infrastructure, support for research and development and human resource
development in addition to other promotional measures to encourage the growth of the
processed food sector. Food processing is a large sector that covers activities such as
agriculture, horticulture, plantation, animal husbandry and fisheries. It also includes other
industries that use agriculture inputs for manufacturing of edible products. One dominant
segment in Food Processing as per Government of India indication is as follows :-

17
 Grain processing
Grain processing accounts for more than 70% of the sector’s output in terms of volume and
50% in terms of value.

There are 812 roller flour mills in our country producing approximate 25 million tons, of
milled cereal products worth Rs. 1200 crores.

Flour Mills can be installed with minimum capacity of 30 TPD of raw material crushing
capacity per day to maximum 1000 TPD. The capacity suggested in this report is
for mini flour mill i.e. 30 tons of raw material crushing capacity per day. As per
CII McKinsey survey it is estimated that by 2005 the market for branded Atta has grown
to Rs. 15000 crore and is expected to cross 25000 crores by 2015.

Flour Mill Business Plan with Costs

Although there are many flour mills in the market, the high demand for various types of
flour makes it still profitable to start a flour business by establishing small and medium-
sized flour mills.

Many people are interested in starting a flour mill business. However, they have no
idea about the detailed steps and expected costs of setting up a flour mill. And they are
curious about how much money a flour mill, say on a small scale, can make in a year.
Here, Pingle provides information you may need, such as a business plan for a wheat
flour mill.

Types of flour milling operations:

In general, there are two types of flour mills: small scale and large scale. The
choice between small or large scale should be made with due consideration to your
specific situation. Below we will analyze small flour mills and large flour mills for
your consideration.

18
 Small Business Flour Mills

First of all, small flour mill machinery requires little capital, but the profit margin is
relatively small. It works well in two modes, one charging a certain amount of money
for milling and the other for producing flour. Therefore, the small flour mill business is
very flexible and you can adjust the production according to the market demand. Also the
whole operation is relatively easy and simple and can be used by almost all adults.

Large Flour Mills

Due to the complex flour making process and advanced flour making machinery, a large
investment in a large flour mill project is inevitable. However, due to the high demand
for wheat flour around the world, especially in some regions such as India, Egypt,
Algeria, Italy, Brazil, etc., the profits are substantial in most cases. Large flour mills
allow for automated and continuous flour production, from raw material to packaged
flour.
Cost of setting up a flour mill

The cost of a flour mill varies greatly due to different production capacities. If you are
setting up a small mill flour mill, the cost will be much cheaper than a medium or large
flour mill. Setting up a flour mill can require a lot of capital, so if you don't have
enough money but don't want to miss out on a profitable endeavor, you can seek help
from a bank loan or just find a reliable partner flour milling business who is passionate
about flour mills. Typically, mini flour mills cost $2,500 to $3,000. small flour mill
plants will cost $3,500 to
$5,000. However, for large flour mills, the cost is certainly high. For example, a large
flour mill with automatic wheat mill machinery may cost $19,000 to $1,448,000.
However, this price is for reference only and the cost of a specific flour mill will depend
on the specific conditions and equipment selection!

19
 Custom Flour Mill Business Plan

How do I start a flour mill? The following will talk about the basic factors that should be
considered when deciding to get started.

Getting financial support

Any business needs financial support before it can start. How much does it cost to buy a
flour mill ? Will you need a loan or just put all your money into this business. For
estimating the amount, it is better to have a better understanding of the local market as
well as the global market where the flour mill business is profitable.

Obtaining a flour milling license

Getting a license from the government or registering your plant with the local government
is also important for the success of your flour milling business. Ensuring that every policy
and flour production process complies with local rules and regulations is an essential
requirement for a flour mill.

Finding the right plant location

The right plant location is very important for a flour milling business. The right plant
location should have easy access to raw materials and the delivery and transportation
of final packaged flour. Once the location is determined, it's time to get out of the flour
milling plant's coverage area. In general, a complete flour mill plant layout should
include an area for storing raw materials, an area for the flour milling machine, and an
area for the flour packing area.

Buying a flour mill

When the above conditions are in place, it is time to consider how and where to obtain
flour machinery. The selection of a flour mill is closely related to capacity, investment
cost, flour making process, raw materials, etc. Therefore, it cannot be done overnight.
Therefore, it cannot be done overnight. Time needs to be taken to select the most

20
reliable flour machinery supplier, which helps avoid many unexpected problems in
flour mill installation and operation and reduces machinery purchase costs.

Operator training and safety education

For most flour mills, flour production should have several operators or workers .
Systematic training and safety education for workers and operators is one of the most
important elements to start the operation of a flour mill. They must not only be proficient
with the equipment and machinery, but also know how to add flour ingredients. Most
suppliers of four-mill machinery offer training programs and courses to their customers
to help them get into the flour industry quickly and avoid many typical operating
mistakes.

Flour milling business marketing strategy development

How to get the final produced flour directly to the customer is also a difficult task
for the flour mill investor. If the local flour market is not very competitive, then
don't worry, the final flour product will sell very well. Some markets such as Nigeria,
India, Pakistan, Uganda, Chile, Australia, Algeria, Ethiopia, etc. are very popular to start
a flour milling business due to high demand and low competition.

When you are planning to start a flour mill business by setting up a flour mill, you
can refer to the above tips and steps for a complete and viable flour business plan. Pingle
can provide customized flour mill business plans to start a flour mill business easily. If
you still have a lot of confusion, please contact us for more detailed information, we have
built many flour mill projects around the world. We are sure that some of our
experience is just what you are looking for!

21
 MARKET POTENTIAL.

Whole wheat flour is used in making Chapatis, Puris, Paratha and other roasted
cereal-based products. Wheat flour or Maida is a basic raw material for making
Bread, Biscuits Cakes and other bakery products. Soji / Rava is used in many sweetmeat
products. Bran separated on milling is used as cattle feed. The products sold under
brand names are very few. The concept for branded cereal flour products is now
increasing as the concern for hygiene and quality is increasing day by day due to
rising disposable income at the hands of the average Indian and 1/6th of world’s
population living in India (120 billion) and also due to demand of special quality ATTA
and MAIDA from the large like Macdonald, Britania, Nestle, Hindustan liver and Parle.

The current proposal to setup flour mill in Siliguri at Ganda more Dist. Jalpaiguri has its
own locational advantage which can be summarized as follows: -

 Abundant and easy availability of raw material from FCI an grower of Eastern
Bihar & north Bengal.
 Cheap labor availability of skilled and unskilled labor
 Good demand coming up from big industries like BISK FARM & CHOUDHARY
GROUP, BRITANIA.
 Bulk quantity of Wheat allotted by state government for Job work for
 distribution through PDS (Rationing
 Big opportunity to export to Bangladesh and Bhutan
 Since liberalization, there is no license requirement for setting up or capacity
expansion of roller flour mills. The mills can obtain their wheat supply from
any source
 There is no license requirement or price/distribution controls on manufacture of
wheat products

GOVERMENT INCENTIVE/SUPPORT

o State Capital Investment subsidy @ 17% of the Fixed Capital Investment.

o Interest subsidy to the extent of 25% of the annual interest liability on the term
loan borrowed from a Commercial Bank/Financial Institution for 8 years.
22
o The Project will be entitled to waiver of electricity duty on the electricity consumed
for the production / operation activity & reimbursement of electricity charges
@30% for a period of 5 years from the date of commercial production/ operation
o Reimbursement of 80% expenditure incurred by it for paying its contribution
towards Employees State Insurance (ESI) and Employees ProvidentFund (EPF)
o 50% Refund of Stamp Duty and Registration Fee incurred on land and building
for setting up the project.
o Up to 5 lakhs Rupees reimbursement on installation of Pollution Control Device
and for obtaining ISI/BSI certification/ISO 9000 / ISO 1400
o Unit/enterprise owned by women Will be entitled to get 10% extra subsidy with
respect to A, B, C, D, E and F as stated above.

23
 IMPLEMENTATION SCHEDULE

 The approximate time required for various activities is given below.

 However, it may vary from
 place to place depending upon the local circumstances: -3
 Selection of site. Already Selected
 SSI Registration = 7 days
 Project Report Preparation = Already prepared
 Availability of Finance = Principally sanctioned, disbursement after the
conversion of land is done
 Machinery Procurement, Erection,
 Commissioning & Trial Run, etc. 8th months onward from the date of conversion

24
 TECHNICAL ASPECTS

1. Production Details & Process of Manufacture

2. Power requirement of the unit is 500

3. There are no pollution problems and it comes under green category

The Process of Flour Milling Product Control

Wheat arrives at the mill by truck, ship, barge, or rail car. Before the wheat is even
unloaded, samples are taken to ensure that it passes inspection. Product control
chemists begin their tests to classify the grain by milling and baking a small amount
to determine end-use qualities. The results from these tests determine how the wheat will
be handled and stored. Different qualities of wheat may be blended to achieve the
desired end product. The wheat will then be stored at the mill in large bins. Storing
wheat is an exact science. The right moisture, heat and air must be maintained or the
wheat may mildew, sprout, or ferment.

Cleaning the Wheat

The first milling steps involve equipment that separates wheat from seeds and other
grains, eliminates foreign materials such as metal, sticks, stones and straw; and scours
each kernel of wheat. It can take as many as six steps.

Magnetic Separator

The wheat first passes by a magnet that removes iron and steel particles.

Separator

Vibrating screens remove bits of wood and straw and almost anything too big and too
small to be wheat.

Aspirator
Air currents act as a kind of vacuum to remove dust and lighter impurities.

25
De-Stoner 46
Using gravity, the machine separates the heavy material from the light to remove stones
that may be the same size as wheat kernels.

Disc Separator

The wheat passes through a separator that identifies the size of the kernels even more
closely. It rejects anything longer, shorter, more round, more angular or in any way a
different shape.

Scourer

The scourer removes outer husks, crease dirt and any smaller impurities with an intense
scouring action. Currents of air pull all the loosened material away.

Conditioning the Wheat Tempering

Now the wheat is ready to be conditioned for milling. This is called tempering. Moisture
is added in precise amounts to toughen the bran and mellow the inner endosperm.
This makes the parts of the kernel separate more easily and cleanly. Tempered wheat
is stored in bins from eight to 24 hours, depending on the type of wheat - soft, medium
or hard. Blending of wheats may be done at this time to achieve the best flour for a
specific end-use.

Impact Scourer

Centrifugal force breaks apart any unsound kernels and rejects them from the mill flow.
From the entoleter, the wheat flows to grinding bins, large hoppers that will measure
or feed wheat to the actual milling process.

Grinding the Wheat

The wheat kernels, or berries, are now in far better condition than when they arrived
at the mill and are ready to be milled into flour. Wheat kernels are measured or fed from
the bins to the "rolls," or corrugated rollers made from chilled cast iron. This modern
milling process is a gradual reduction of the wheat kernels.

26
 The Miller's Skill

The miller's skill is demonstrated by the ability to adjust all of the rolls to the proper
settings that will produce the maximum amount of high-quality flour. Grinding too
hard or close results in bran powder in the flour. Grinding too open allows good
endosperm to be lost in the mill's feed system. The miller must select the exact milling
surface, or corrugation, on the break rolls, as well as the relation and the speed of the
rollers to each other to match the type of wheat and its condition. Each break roll must
be set to get as much pure endosperm as possible to the middling’s rolls. The middling’s
rolls are set to produce as much flour as possible. From the rolls, the grist is sent way
upstairs to drop through sifters. The grist is moved via pneumatic systems that mix air
with the particles so they flow, almost like water, through tubes. This is a great advance
in health and safety from earlier methods of moving the grist with buckets.

Sifters

The broken particles of wheat are introduced into huge, rotating, box-like sifters where
they are shaken through a series of bolting cloths or screens to separate the larger from
the smaller particles. Inside the sifter, there may be as many as

27 frames, each covered with either a nylon or stainless- s t e e l screen, with square
openings that get smaller and smaller the farther down they go. Up to six different
sizes of particles may come from a single sifter, including some flour with each sifting.
Larger particles are shaken off from the top, or "scalped," leaving the finer flour to sift
47 to the bottom. The "scaled" fractions are sent to other roll passages and particles
of endosperm are graded by size and carried to separate purifiers.

Purifiers

In a purifier, a controlled flow of air lifts off bran particles while at the same time a bolting
cloth separates and grades coarser fractions by size and quality. Four or five
additional "break" rolls, each with successively finer corrugations and each followed by
a sifter, are usually used to rework the coarse stocks from the sifters and reduce the wheat
particles to granular "middling’s" that are as free from bran as possible. Germ particles
27
 will be flattened by later passage through the smooth reduction rolls and can be
easily separated. The reduction rolls reduce the purified, granular middling’s, or
farina, to flour. The process is repeated over and over again, sifters to purifiers to
reducing rolls, until the maximum amount of flour is separated, consisting of close to
75 percent of the wheat. There are various grades of flour produced in the milling
process. The remaining percentage of the wheat kernel or berry is classified as mill
feed - shorts, bran and germ. Bakers buy a wide variety of flour types, based on the
products they produce. The flour the consumer buys at the grocery store, called "family
flour" by the milling industry, is usually a long-patent all-purpose or bread flour.
Occasionally short patent flour is available in retail stores. "Reconstituting," or
blending back together, all the parts of the wheat in the proper proportions yields
whole wheat flour. This process produces a higher quality whole wheat flour than is
achieved by grinding the whole wheat berry. Reconstitution assures that the wheat germ
oil is not spread throughout the flour so it does not go rancid so readily.

Bleaching the Flour

Toward the end of the line in the millstream, if the flour is to be "bleached," the finished
flour flows through a device, which releases a bleaching-maturing agent in measured
amounts. It is an established fact that freshly milled flour makes a lesser quality baked
product. In the old days, flour was stored for a few months to mature, or naturally
oxidize. This whitened the flour and improved its baking characteristics. The modern
bleaching process simply duplicates this natural oxidation process, but does so more
quickly. In the bleaching process, flour is exposed to chlorine gas or benzoyl peroxide to
whiten and brighten flour color. Chlorine also affects baking quality by "maturing" or
oxidizing the flour, which is beneficial for cake and cookie baking. The bleaching agents
react and do not leave harmful residues or destroy nutrients.

Enrichment
The flour stream passes through a device that measures out specified quantities of
enrichment. The enrichment of flour with four B vitamins (thiamin, niacin and riboflavin)
and iron, begun in the 1930s. In 1998 folate, or folic acid, was added to the mix of vitamin
B. If the flour is self-rising, a leavening agent, salt and calcium are also added in exact
amounts.
28
 CHALLENGES AND OPPORTUNITIES

The future of the Indian farmer depends on the success of the food industry as
India’s prosperity is predominantly linked to the growth of incomes in the agrarian sector
of the economy. Increasing liberalization of the economy has tried to lift the protection
that the food and agriculture sector once enjoyed in the country. This has exposed the
sector both to the opportunities and challenges of the global food economy. The market
forces are compelling the Indian agriculture producers to increase the quality of their
farm produce while continuing to maintain their cost competitiveness in order to be able
to compete effectively in the global food market. Even in the domestic market, rising per
capita incomes and changing demographic profile of the population has ensured the
growing demand for processed and convenience foods. Increasing consumer awareness
about health and hygiene has shifted the focus of the market to "safe" foods. The Indian
food-processing sector is undergoing a veritable revolution - all the way from the plate to
the plough. Indian food processing industry has seen significant growth and changes
over the past few years, driven by changing trends in markets, consumer segments and
regulations. These trends, such as changing demographics, growing population and
rapid urbanization are expected to continue in the future and, therefore, will shape the
demand for value added products and thus for food processing industry in India. The
Government of India’s focus towards food processing industry as a priority sector is
expected to ensure policies to support investment in this sector and attract more FDI.
India, having access to vast pool of natural resources and growing technical knowledge
base, has strong comparative advantages over other nations in this industry. The food
processing sector in India is clearly an attractive sector for investment and offers
significant growth potential to investors.

29
 MARKET ANALYSIS

Global Flour Market was valued at $200,497 million in 2015 and is expected to
reach
$270,895 million by 2022, registering a CAGR of 4.4% during the forecast period
2016 - 2022. Wheat is the most widely produced cereal in the world, most of which is
for human consumption. Flours are used as an ingredient in the making of bread, bakery
items, and corn- based coating of fried food and fast food. In fast food restaurants, the
consumption of flour is high as they serve food items such as donuts, burgers, cakes, and
fried meat.
The growth in population coupled with per capita income has increased the demand for
flour, which has further raised the production of flour. Change from traditional to
urban and modern lifestyles of consumers has increased the demand for various types of
flours in the preparation of fast foods items. Moreover, rise in health concerns for high-
protein flour provides an impetus for flour millers to produce gluten-free flour
alternatives. Change in taste and preference of consumers as well as dietary concerns for
manufacturers to develop differentiated products have impacted the overall sales. Owing
to improper warehousing influences, the flour industry faces major problems in the
form of contamination of the food grains.

30
Tradition of urban and modern lifestyles

Rise in urban and modern lifestyle has increased the demand for various types of flours
in the preparation of fast foods such as pizzas, donuts, fried meat items, and burgers.
Flours are used as a principal ingredient in the making of bread, bakery items, corn-
based coating of fried food. Moreover, the increase in number of fast food restaurants
also boosts the market growth.
Rise in awareness about gluten-free products

Increase in health concerns for high-protein flour gives rise to demand for flour
millers to make product innovation by using gluten-free flour alternatives such as
maize flour, rice flour, soya flour, and corn flour. Private flour millers in Asia-Pacific
31
 have initiated the private players to increase their production capacity and innovative
product offerings owing to less stringent regulations of government control on the flour
industry. Increase in average selling price for flour in most of the countries has
positively impacted the growth of market. TOP IMPACTING FACTORS

Segment Overview

The global flour market is segmented based on raw material, application, technology, and
geography. Based on the raw material, it is divided into wheat (including durum flour),
rice, maize (including corn flour), and others (including oat flour and rye flour). On the
basis of application, it is categorized into bread & bakery products, noodles & pasta,
animal feed (including pet food), wafers, crackers & biscuits, non-food application
(including bio- plastics, biomaterials, glue), and others (including roux, baby food).
Based on technology, it is bifurcated into dry technology and wet technology.
Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Top winning strategies

The winning strategies described below are a result of the analysis performed on company
profiles of key players in the market. The data obtained through press releases by the
companies has limited scope to publicly available information. The key strategies
tracked from the recent developments of the companies in this industry include:
Product launch: Flour with higher efficiencies for different innovations is introduced in
the market.
Acquisition: Takeovers are implemented by market leaders to strengthen their reach to
customers or enhance technical capabilities.

Agreement and partnership: The leading players are signing supply & sales
agreements and plant manufacturing partnerships to capture major market share and
compete with other players.
The market is driven by the product launch strategy, accounting for 38% of the overall
strategies. Acquisitions, agreements, partnerships, joint ventures, and expansions are other
prominent strategies adopted by key players to remain competitive in the market.

32
Product launches

Companies launch new products to increase their market penetration. About 38% of
the studied strategies were product launches in the flour industry. Bread & bakery
products, noodles & pasta, animal feed (including pet food), wafers, crackers & biscuits,
non-food applications (including bio-plastics, biomaterials, glue) are gaining increased
traction across world, which has led to increased number of flour manufacturers. Key
players such as Ardent Mills, Archer Daniels Midland Co., Associated British Foods plc,
ConAgra Foods, Inc., General Mills Inc., Hindustan Unilever Limited, Willmar
International Limited, and Cargill enhance their product portfolios by launching flour
with different qualities for different applications. For instance, in 2016, Ardent Mills
announced its intent to acquire the Mondelez Canada flour mill, located in Mississauga,
Ontario, Canada. The mill produces hard and soft wheat flour for its Canadian bakeries
and a number of food manufacturing customers. The transaction is expected
to close in the next few weeks. In addition, in 2015, Ardent
Mills, the premier flour-milling and ingredients company, partnered with the Colorado
Rapids of Major League Soccer (MLS) for a season-long giving program to benefit Food
Bank of the Rock. Increased number of consumers are on the lookout for healthier
foods that are made with natural ingredients, and have a good taste. ADM is already
helping customers meet that growing demand with its comprehensive portfolio of
ingredients and flavors. Currently, it is expanding its portfolio even further by offering
customers worldwide with a wide array of great stevia and monk fruit sweeteners. They
are pleased to partner with GLG, which has a demonstrated advantage in developing
non-GMO stevia varietals and a pipeline of future innovative products.

33
 Acquisitions
Around 31% of the companies analyzed adopted acquisition as their key strategy to gain
expertise in the field of flour industry. For instance, in 2015, Cargill expanded its feed
formulation expertise through acquisition of Format International Ltd, a leading global
feed formulation software company with more than 30 years of experience and more than
5,000 users across 93 countries. Format International specializes in the design, authoring,
and marketing of recipe optimization, ingredient allocation, and food & feed
formulation solutions for the animal feed, aqua feed, pet food, human food, premix,
and other industries.

Agreements and partnerships

Companies are entering various types of agreements and partnerships such as supply &
sales agreements and plant manufacture partnerships to serve their customers in a
better manner and increase market outreach. Leading market player, General Mills,
recently announced a strategic sourcing partnership with the largest organic cooperative
in the U.S. that will help about 20 dairy farms add around 3,000 acres to organic dairy
production over the next three years.
Joint venture

Companies are collaborating with other companies to enter into a joint venture to
create one of the leading FMCG companies. Leading market player, Willmar
International Limited proposed to form a joint venture with both Adani Wilmar and Ruchi
Soya, contributing their procurement, marketing, sales, and distribution businesses
together (for specified products) with their respective stables of leading brands.

Business expansions

Hindustan Unilever Limited (HUL) recently announced that it signed an agreement

for the sale and transfer of its bread & bakery business under the brand “Modern” to
Nijman Foods Private Limited, an investee company of the Ever stone Group, for an
undisclosed consideration. HUL‟s decision to divest is in line with its strategy to exit
non-core businesses while continuing to drive its growth agenda in the core
34
packaged foods business. Top investment pockets

Currently, bread & bakery products segment has witnessed large-scale adoption of
flour, owing to increase in demand for bread. Moreover, rise in government support
fuels the need for flour products. Noodles & pasta, wafers, crackers & biscuits, animal
feed, and others are other popular segments in the global flour market. The rapid growth
of flour in these applications is expected in subsequent years due to rising demand
for flour and need for higher quality flour.

Increase in adoption of flour in bread & bakery products and noodles & pasta is expected
to rise with highest market share and are identified as the profitable targets for
investment. As compared to the other segments, these applications possess larger market
size by value. Other emerging applications such as wafers, crackers & biscuits, and
animal feed are expected to witness good growth in the coming years. However, these
applications currently possess small market size, in terms of value. Other applications
including non-food application (including bio-plastics, biomaterials, glue) and others
(including roux and baby food) are at emerging stage in the market; however, they are
projected to grow rapidly in the future.

Key players operating in the global flour market are Ardent Mills Canada, Archer Daniels
Midland Company, Associated British Foods plc, ConAgra Foods, Inc., General Mills
Inc., Hindustan Unilever Limited, Hodgson Mill, ITC Limited, King Arthur Flour
Company, Inc., and White Wings and Willmar International.

Other players (not included in this report) in the flour market involved in the manufacture
and supply of flour include US Durum Milling Inc., Hayden Flour Mills, Sunrise
Flour Mill, North American Millers Association, Grain Craft, To Your Health Sprouted
Flour Co., Heartland Mills Inc., The Birkett Mills, ADM Milling Co., Horizon
Milling, Satake USA, and Fairheaven Organic Flour Mill.

35
 FLOUR MARKET KEY BENEFITS

 The study provides an in-depth analysis of the flour market with key drivers,
restraints, and opportunities with impact analysis to elucidate the imminent
investment pockets.

 Current and future trends are outlined to determine the overall flour market
potential and single out profitable trends to gain a stronger foothold.

 Extensive analysis is conducted by following key product positioning and

monitoring the top competitors within the market framework.

 Quantitative analysis of the current market and future estimations through 2014-
2022 are provided to showcase the financial competency of the market.

 Key players are profiled and their strategies are analyzed thoroughly, which helps
in understanding competitive outlook of the global market.

36
 ADVANTAGES AND DISADVANTAGES OF WHEAT PEELING
AND FLOUR MAKING IN WHEAT FLOUR MILL FIELD

1. Principle of wheat peeling and flour milling technology

According to the structural characteristics of wheat grains, wheat peeling and flour
milling is to peel off the cortex, which accounts for 70% of the total amount of wheat
outside the groin before grinding, leaving a relatively pure "refined wheat", and then
grinding and processing it into flour. Because most of the wheat husks have been stripped,
and then the wheat skin and endocarp in the wheat groin are separated from the
endosperm, which greatly reduces the task of stripping and scraping, reduces the
possibility of wheat husks mixed into wheat flour, and provides conditions for
maximizing the quality of wheat flour.

37
2. Cleaning technology and equipment for wheat peeling and flour milling

Flow sheet of wheat cleaning and flour processing

The key equipment of wheat peeling and flour milling: 1. Vibrating moisture dampener.
After adding water, the wheat is stirred slowly in the vibrating machine body, and is fed
from the inlet port to the outlet port. Because vibration destroys the surface tension of
water, water can be absorbed quickly, and correspondingly reduces the moistening
time. (2) wheat peeler. Under the action of high-speed airflow, wheat grains rotate and
roll in three-dimensional, which makes the cortex peel off the wheat grains more
completely. The whole peeling process consists of magnetic separation, constant
temperature, atomizing water, rapid conditioning, air separation, peeling and screening.

38
Wheat and the husk

3. Advantages and disadvantages of wheat peeling and flour making

Compared with traditional flour milling technology, wheat peeling and flour milling
technology has obvious advantages. With the help of machinery, it strips and scrapes
wheat, removes several layers of wheat skin with low toughness and strength, and then
grinds and extracts wheat flour after stripping and scraping, so as to achieve the purpose
of rational and economic utilization of wheat resources. The use of wheat peeling
technology and improved flour milling technology can improve the flour-making
efficiency. The yield of low ash wheat flour and crude flour in the centrifugal grinding
system can be increased by 2%. At the same time, the sand impurities mixed in the outer
skin can be removed, and the service life of the tooth roll of the mill can be greatly
improved. Since 70% of the wheat husk has been removed in the cleaning stage, the
back road flow can be enlarged appropriately and the production capacity can be
increased by about 10%.

Because the bran source mixed with wheat flour can be reduced by 60%~70% by
stripping wheat husk ahead of time, the ash content of wheat flour can be reduced, and
the color of wheat flour can be improved, which lays a foundation for improving the
quality of wheat flour. By peeling, wheat not only removes a lot of dust, but also removes

39
bacteria and fungi, and reduces the pollution of wheat flour such as pesticide residues.
Using peeler instead of wheat washing, wheat beating, wheat scrubbing and surface
treatment simplifies the cleaning process, saves about 80% of water and over 20% of
equipment investment. In the process of flour milling, because the wheat cortex has been
grinded off before entering the mill, the grinded materials can be classified and sifted
to put forward purer residue and wheat core. Therefore, the slag grinding system can
be simplified, and the cleaning facilities with large volume, complex structure and large
exhaust volume can be omitted.

After peeling, wheat cracks due to endosperm structure, loosening and holding waste
heat, which is conducive to accelerating the penetration rate of water in endosperm. After
adding water for 2 to 4 hours, the purpose of moistening wheat can be achieved. It can
effectively adopt the advanced technology of multi-export single-wheel dynamic
moistening. The storage capacity of the dynamic wheat is only about 25% of the
traditional process, and the wheat spray water process before grinding can be omitted.
Peeling off the cortex and retaining the paste layer to the maximum extent is the unique
feature of peeling and flour making process. The aleurone layer contains albumin and
globulin. When dough is fermented, they have the properties of enzyme coagulation.
Therefore, wheat flour produced by peeling and flouring process is not only nutritious,
but also has a larger volume of bread. According to the determination of alpha-amylase
by experts concerned, the ratio of damaged starch content of the same raw material
after peeling and traditional flour milling is 4:9, which shows that the starch damage
caused by peeling is far less than that of traditional flour milling, thus greatly increasing
the dough stability time and improving the baking performance of wheat flour.

Because of the special structure of wheat grains, it is impossible to completely peel

and process the flour, and the drawbacks of wheat peeling and flour making technology
are more prominent. Firstly, there is no obvious separation layer between cortex and
endosperm, on the contrary, there is a close combination between them, which obviously
can not peel off the cortex like the rice hulling method. At the same time, because wheat
grain has a groin which contains 1/4-1/3 of the whole epidermal tissue and irregularity
of its shape, it is difficult to peel off the cortex including the groin without breaking the
endosperm. Secondly, because of the uneven peeling, the wheat bark still retains seed

40
coat, especially about 30% of the bran in the wheat groin needs to be removed in the
flour road.

Because the exocarp with high fiber content is peeled off, the bran entering the flour
is thin and fragile, the Endosperm on the bran is difficult to scrape, and the seed coat
with pigments is not peeled off. It is more difficult to separate from wheat flour than
the traditional method.
Mixing into wheat flour affects the color and ash. Thirdly, peeling and moistening part
of the endosperm starch exposed, high viscosity, in case of power failure, public rest,
wheat arching and caking which will result difficulties in inter-flour processing.
Because of the short road and strong grinding, the processing accuracy is low. When the
Powder yield is less than 4% than that of foreign advanced traditional technology, the
total ash content is higher than 0.1%. Because of the distinct structure of wheat and brown
rice, it is easy to strip the outer skin of wheat grain, excluding wheat furrows. It is difficult
to strip the outer skin completely without harming the endosperm. The control of
watering and moistening before peeling still needs to be improved. Some peeling
machines will inevitably block the screen, reduce the rate of leaking wheat or peeling,
and arching of storage barn. All of these need to be improved by automatic control
technology. The change of wheat grain properties after peeling and the subsequent
research on the technical characteristics and technological settings of grinding rollers
need to be further improved.

41
A home flour mill is a pulverize machine that grinds wheat to provide the best flour you
can get. However, if you want to enjoy fresh flour that has all its nutrients intact, the
one way to do that is to own a classic atta chakki. Freshly milled flour has more nutrients
than freshly picked fruit, which is why many people opt to mill their own flour right
before using it to make their meals.

42
Many people wonder whether it is worth milling your own flour since it is a time-
consuming process. The truth is if you want to add more flavor to your food, nothing can
beat freshly- milled flour. Today, domestic flour mills are considered an essential part
of their kitchen across many households. These machines are available in various
sizes and designs so that you do not have to compromise with just one mill type.

Benefits of Your Own Flour Mill at Home

Owning an atta chakki with which you can freshly mill your wheat right before
consumption allows you to have several health benefits. Traditionally Indian households
used stone flour mills for home use that did not have any harmful effects like
industrial machinery might have. Here are some of the top benefits of owning a home
flour mill:

More Nutritious Flour: As already mentioned above, freshly milled flour is more
nutritious than store-bought ones. You would be able to enjoy all the benefits of freshly
milled flour, including the nutrients like vitamins (notably B vitamins), protein, dietary
fiber, phytochemicals etc.

Cost-Effective: Buying wheat will cost you less than what you pay to buy flour. Apart
from it being more nutritious, when you buy a domestic flour mill, you can be assured
that you are enjoying better meals at half of the cost of flour.

Milling More Than Wheat: When you buy a home flour mill, you can use it to mill other
food items too. Apart from wheat, some other things you can mill are gluten-free
grains like lentils, beans, or others. You can experiment with any grain you want and
even rice too.

Better Flavor: Who does not like tasty rotis that can make your meal better? By using a
stone flour mill, you can improve your wheat’s flavor by a few notches. Since the flour
is fresh and full of nutrition, it tastes better too.

43
 OBJECTIVES OF STUDY

1. To study the factors that lead to customer satisfaction

2. To study the customers opinion on the quality of products and services

3. To analyze customer assistance, render by Flour Mill Industry sales persons.

4. To study the aspects relating to maintenance and cleanliness of products.

5. To find out the preference of “Flour Mill Industry” products in Lucknow.

6. To find out the factors which influence the customer‟s purchase decision.

44
 RESEARCH METHODOLOGY

The data collected for the preparation of the dissertation is gathered from to sources
which include primary and secondary.

Primary Sources of Data:

Majority of primary data is gathered by making a sample survey of 100 Respondents.

The summary was carried out in Lucknow City during the month of May to June 2022.

Secondary Sources of Data:

A part of the data is also gathered through the secondary source which includes
company website, magazines and other published articles and text books.

SAMPLE SIZE:

Sample size is taken up to 100 respondents

SAMPLE DESIGN:

Simple random sampling technique has been followed to select customers of Flour
Mill Industry, India

SAMPLE TECHNIQUE

Percentage method is chosen as a statistical tool for analyzing the data that is collected
from customers.

45
 LIMITATIONS

Every study is conducted under some limitations. Some of the limitations of the study
are as follows:

Time is an important limitation. The whole study was conducted with a period of
two months and a sincere attempt was made to collect the information to the maximum
possible extent.

1. Some of the customers did not respond properly and refused to give correct
information as they were unaware of it and they were not interested to reveal the
facts because of their busy schedule.

2. Time period is short that in 2 months, within this time the more data could not be
collected.

3. There is no satisfactory response from the Company outlets.

46
 FLOUR MILL INDUSTRY

FINDINGS

 Most [75%] of respondents know the Flour Mill Industry Products in the market.

 30% of the respondents know the products through advertisements, 35%

respondents through friends and 45% respondents through other consumers.

 Most [75%] of respondent’s opinion is good towards the Flour Mill Industry
Products, 20% respondents’ opinion is average and 5% respondents’ opinion is
poor.

 67% of respondents satisfied with the communication channels of the Company.

 70% of respondents say that Flour Mill Industry Products quality is good.

 Most [85%] of respondents satisfied with the Flour Mill Industry Products.

 60% of respondents said that the prices of the product are at high.

 Most [90%] of respondents satisfied with the packaging system of the products.

 45% of respondents said that the durability of the products is „good‟, 40%
said
„average‟ and 15% responded as „poor‟.

 70% of respondents satisfied with the overall marketing strategies of Flour

Mill Industry.

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SUGGESTIONS

 The Company has to increase the communication channels in the market.

 The quality level of the product should be increased.

 The prices of the products are to be decreased according to the cost of the product.

 The packaging system is to be modified slightly.

 The Company has to concentrate more in positioning of the products in the market.

 If the Company follows the strategies to convert the non-users to users

of the company that would be more useful to the Company sustainability.

 The Company has to increase more outlets in the market.

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CONCLUSION

Demand from the food business has been on the rise, and this has been a major factor in
the industry's expansion. Wheat flour has a negligible amount of gluten, making it a
popular choice among those who have sensitivities to the protein.

Celiac disease is a genetic autoimmune illness in which the body's immune system
mistakenly attacks a harmless protein found in wheat. This may be a significant factor for
the demand for wheat flour to increase. Furthermore, wheat flour is abundantly rich in
vitamins B and E, minerals, and enzymes, making it a highly nourishing food choice.

India has increased its wheat output tenfold in the last five years, making it the
world's second-largest producer. It has been shown through a number of studies and
analyses that wheat and wheat flour play an increasingly significant role in the
administration of India's food economy.

Although local chakki mills in India control a sizable portion of the wheat flour business,
branded bagged wheat flour has been quickly expanding in the country over the past
five years, disrupting established norms. The national and regional players are leveraging
hygiene and convenience by introducing new product varieties including multi-grain atta
and fortified Atta.

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BIBLIOGRAPHY

Websites:

 www.google.com
 www.scribd.com
 www.hindustanunilever.com

Books:

 Modern Marketing (Philip Kotler)

 Services Marketing (S. M. Jha)
 Research methodology (William Zikmund)

Magazines:

 Business Today
 Business World

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