A STUDY ON INDIAN RESEARCH INDUSTRY WITH

REFERENCE TO MARKET SEARCH INDIA PVT LTD

A Mini Project report submitted

in partial fulfillment of the requirements
for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by
MAHESH BABU GOPU
(Reg. No. 22471E0023)

Under the guidance of

Dr. M. ARAVIND
M.Com., M.B.A., M.Phil., Ph.D.
Professor

DEPARTMENT OF M.B.A.
NARASARAOPETA ENGINEERING COLLEGE (Autonomous),
NARASARAOPET-522601, GUNTUR (DT).
Affiliated to
Jawaharlal Nehru Technological University,

(2022-2024)
 NARASARAOPETA ENGINEERING COLLEGE (AUTONOMOUS)
Kotappakonda Road, Yellamanda (Post), Narasaraopet – 522 601, Guntur District, Andhra Pradesh, India
Sponsored by Gayatri Education Development Society, Narasaraopet
(Approved by AICTE, New Delhi & Permanently Affiliated to JNTUK, Kakinada, Code:47
Twice Accredited by NBA & NAAC with “A” Grade, An ISO 9001:2008 Certified Institution)
Phone: 08647-239916, Website:www.nrtengg.com,Email:[email protected]

CERTIFICATE
This is to certify that the project entitled “A STUDY ON INDIAN
RESEARCH INDUSTRY WITH REFERENCE TO MARKET SEARCH INDIA PVT
LTD” fulfillment is being submitted by MAHESH BABU GOPU bearing Regd.
No. 22471E0023 in partial of requirement for the award of the degree of
Master of Business Administration in Narasaraopeta Engineering College
(Autonomous), affiliated to Jawaharlal Nehru Technological University,
Kakinada is record of bonafide work carried out by her under our guidance and
supervision.

The results presented in this thesis have been verified and are found to
be satisfactory. The results embodied in this thesis have not been submitted to
any other University for the award of any other degree.

Project guide Head of the Department

Dr.M. ARAVIND Dr. P. PATTABHI RAM
M.Com., M.B.A(Finance), M .B.A., M.Phil., Ph.D.
M.B.A (Hospital Admin),
M.Phil., Ph.d
Professor Associate Professor
 DECLARATION

I hereby declare that the project work entitled “A STUDY ON INDIAN

RESEARCH INDUSTRY WITH REFERENCE TO MARKET SEARCH INDIA PVT

LTD”, is a bonafide work

done by me in partial fulfillment of the requirements for the award of the

degree of Master of Business Administration (MBA) and has not been formed

the basis for the award of any other degree or diploma earlier.

MAHESH GOPU
(22471E0023)
 ACKNOWLEDGEMENT
I express my deep sense of gratitude to Sri. M.V. KoteswaraRao, B.Sc.,
Founder Chairman, Narasaraopeta Engineering College (Autonomous),
Narasaraopet, for creating an excellent academic atmosphere and providing
good infrastructural facilities to us.

I am grateful to Dr.M.Sreenivasa Kumar, M.Tech., Ph.D.(UK)., MISTE.,

FIE(I). Principal, Narasaraopeta Engineering College (Autonomous), for
permitting me to do my project work.

I express my sincere gratitude to Dr. M. ARAVIND, M.COM., M.B.A,

M.Phil., Ph.D., Associate Professor and Head of the Dept. of M.B.A for his kind co-
operation and guidance in completing my project work.

I am indebted to my project guide Dr. P. Pattabhi Ram, M.B.A, M.Phil,

Ph.D., Associate Professor for his continuous guidance and support in
completing my project work.

I am extremely thankful to Branch Manager, ING Vysya Bank sparing his

valuable time and providing support in completion of my project work. I am
also thankful to my friends for their support.

MAHESH GOPU
(22471E0023)
 CONTENTS
CHAPTER-1

1-INTRODUCTION OF THE INDUSTRY

2 - HISTORY OF THE INDUSTRY
3 - MAJOR PLAYERS IN THE INDUSTRY
4 - PROBLEMS OF THE INDUSTY

CHAPTER-2

1 - INTRODUCTION OF THE INDUSTRY

2 - MISSION & VISSION OF THE COMPANY
3 - BOARD OF DIRECTORS OF THE COMPANY
4 - ORGANIZATION STRUCTURE OF THE COMPANY
5 - PRODUCTS / SERVICES OF THE COMPANY
6 - COMPETITORS OF THE COMPANY
7 - 7P’S ANALYSIS OF THE COMPANY
8 - HR PRACTICES OF THE COMPANY
9 - POLICIES OF THE COMPANY
10 - AWERDS, REWARDS, ACHIVEMENTS OF THE COMPANY
11 - STRENGHTS & WEEKNESS OF THE COMPANY
12 - FINDINGS
13 - SUGGESTIONES
14 - CONCLUSION
15 - BIBLIOGRAPH
1
 INDIAN RESEARCH INDUSRTY

INTRODUCATION
India’s contribution to the total global research and development expenditure is about 2.8 per cent. In
terms of its own GDP, in the past decade, India has nearly spent a consistent 0.6-0.7 per cent on research
and development. This is in stark comparison to the United State of America’s 2.8 per cent and Korea’s
4.2 per cent. India has focused on the latter end of the TRL (Technology Readiness Level) scale. This
is evident from a blooming start up ecosystem. It has still not been able to galvanise its S&T ecosystem
to produce game-changing deep-tech technologies like the ARPANET or to take a more recent example,
the language translation AI systems of the Chinese Baidu. One sector where India has done well is
biotechnology.
An indirect indicator of this is the world’s largest vaccine manufacturer, the Serum Institute of India,
which is based in Pune. A key component for any nation’s science and technology strategy is how it
promotes technology transfer like it is done in other developed countries. So, to promote technology
transfer, India can adopt numerous strategies that are used by these developed countries. In fact, India
is already applying a few to varying degrees of success.
HISTORY OF THE INDUSTRY
The evolution of clinical research traverses a long and fascinating journey. From the first recorded trial
of legumes in biblical times to the first randomized controlled of trial of streptomycin in 1946, the
history of clinical trial covers a wide variety of challenges - scientific, ethical and regulatory. The
famous 1747 scurvy trial conducted by James Lind contained most elements of a controlled trial. The
UK Medical Research Council's (MRC) trial of patulin for common cold in 1943 was the first double
blind controlled trial. This paved the way for the first randomized control trial of streptomycin in
pulmonary tuberculosis carried out in 1946 by MRC of the UK. This landmark trial was a model of
meticulousness in design and implementation, with systematic enrolment criteria and data collection
compared with the ad hoc nature of other contemporary research. Over the years, as the discipline of
controlled trials grew in sophistication and influence, the streptomycin trial continues to be referred to
as ground breaking.
The ethical advances in human protection include several milestones - Nuremberg Code, Declaration
of Helsinki, Belmont Report, and 1996, International Conference on Harmonization Good Clinical
Practice guidance. In parallel to ethical guidelines, clinical trials started to become embodied in
regulation as government authorities began recognizing a need for controlling medical therapies in the
early 20th century. As the scientific advances continue to occur, there will be new ethical and regulatory
challenges requiring dynamic updates in ethical and legal framework of clinical trials.

2
MAJOR PLAY ROLES OF THE INDUSTRY

Textile Industry (Cotton and Synthetic)

This is a complex industry with two extremes – sophisticated mechanized mills on one end and hand-
weaving and hand spinning on the other.

Between the two ends lies the decentralized power loom sector. Taking all three sectors into consideration,
the textile industry is the largest industry in India.

It accounts for around 20 percent of the industrial output and also provides employment to over 20 million
individuals. Further, it contributes around 33 percent of the total export earnings.

Browse more Topics under Indian Economy

• Economic Systems and Sectors of India

• Indian Economics and Development

Jute Industry

The jute industry has the capacity to earn foreign exchange. India accounts for around 30 percent of the
world’s jute output. Further, the jute industry provides direct employment to nearly 2.5 lakh individuals.

Also, nearly 40 lakh families derive their living from jute cultivation. the industry has now started using
high-speed machines and broadlooms to make carpet backing. Exports have also grown in recent years.

Learn more about Infrastructure Development in India here in detail.

Sugar Industry

India is one of the world’s largest sugar producing countries. Further, the sugar industry is India’s second-
largest agro-based industry.

It employs nearly 3.25 lakh workers and creates indirect employment for around 45 million farmers of
sugarcane, agencies of distributive trade, and also subsidiary industries. Also, there are around 400-500
sugar factories in India.

Cement Industry

In 2009-10, there were 148 large cement units and 365 mini cement units in India. Their total capacity was
around 230 million tonnes and actual production of around 200.7 million tonnes per year.

The cement industry employs over 2 lakh individuals. India is one of the largest cement manufacturing
countries in the world too.

3
Paper Industry

During the period of planned development, India’s paper industry grew at a rapid pace with the forests
providing abundant raw materials for its working. In 2009-10, India produced around 49.6 lakh tonnes of
paper.

However, the industry lacks modernization today. Also, the prices that the Government has fixed for
various types of paper is unrealistic and does not provide reasonable returns on capital.

Petrochemical Industry

In the late seventies, the Government set up Indian Petrochemicals Corporation Limited (IPCL) at Baroda
which offered a good thrust to the petrochemical industry.

Further, the discovery of crude oil and natural gas in the offshore region along the western coast of India
added a new dimension to the possibility of expansion of petrochemicals.

Automobile Industry

As the economy liberalized, the automobile industry experienced tremendous growth. New manufacturers
with state-of-the-art technology soon replaced the traditional manufacturers. The tremendous competition
in this market along with regulations regarding emissions have led to an improvement in standards.

Information Technology (IT) Industry

One of the latest entrants to the list, the IT industry is spreading fast in India. Further, with many US and
EU firms working with contract agencies in India and China for IT software and services, outsourcing has
acquired an international dimension.

This is a win-win situation since the US firms save around 58% of its costs by outsourcing work to
India/China and the local economy benefits from global exposure.

Banking and Insurance Industry

Banking

In 1969, the Government of India issued an ordinance and nationalized 14 largest commercial banks which
contained 85 percent of the deposits in the country.

Further, over the years, as technology advanced, the banking industry absorbed the changes with open arms.
From Electronic Funds Transfer to online banking, it was a new era for the industry. Currently, in India,
there are different types of banks:

• Savings Banks

• Commercial Banks. These are of the following types:

4
 o Scheduled Banks

o Public Sector Banks

o Private Sector Banks

o Foreign Banks

o Non-Scheduled Commercial Banks

• Industrial or Development Banks

• Land Mortgage or Land Development Banks

• Indigenous Banks

• Central or Federal or National Bank (Reserve Bank of India)

• Cooperative Banks

• Foreign Exchange Banks

• Consumer Banks

Insurance

According to the Seventh Schedule to the Constitution of India, the Center alone can legislate insurance.
While there are many private companies who solicit insurance including foreign direct investment of up to
26 percent, the largest life insurance company in India is Government-owned.

In 2009-10, the Insurance industry was worth $41 billion in India. However, very few people are covered
under Mediclaim. In comparison, in the USA, more than 75 percent of the population is covered under
some insurance scheme. With private companies entering the sector, this scenario might soon change.

PROBLEMS OF THE INDUSTRY

In India, there is an urgent need to put systems and measures in place for efficient transfer of technology
from the laboratory to the market and commercialise this technology. This would be the first step in
harnessing the technology developed in our laboratories for the benefit of the larger economy. By
offering products and services based on technological innovations, businesses can gain a long term
competitive edge, and, technology can provide the key to solving wide-ranging grassroots problems in
India. In such a scenario, where the majority of the country’s R&D activities are done by public research
organisations, which are removed from the commercial arms of the economy, the need to translate that
research into commercial products and services becomes imperative.

The need to have mechanisms, policies and people who will facilitate effective technology
commercialisation cannot be overlooked. Some of the challenges in innovation and translating
laboratory science to the market are Mindset of researchers: One of the main challenges research
institutes face in translating laboratory science to products and services is the mindset of the researchers
and scientists. Most scientists in India (or for that matter in most parts of the world) value blue-sky
research over application oriented research and are interested in publishing papers in a respected journal
instead of patenting and commercialising their work.Disconnect from societal problems: Researchers,
being away from the markets and the industry, do not work on social problems. Therefore, problems do

5
not come to the notice of the scientists working in research institutions. Finding the right people for
technology commercialisation: There is a huge gap in the demand and supply of professionals, to
support commercialisation of technology.

There is a big need / demand for professionals who have the right orientation and possess a problem
solving approach such as IP lawyers, legal service providers in tech transfer, business plan writing,
advisors in company formation, and other allied services. Finding the money: The next big challenge is
finding the resources to showcase the developed technologies and once successful, finding seed funding
for these technology start Up.

6
 CHAPTER-2
❖ INTRODUCTION OF THE INDUSTRY
❖ MISSION & VISSION OF THE COMPANY
❖ BOARD OF DIRECTORS OF THE COMPANY
❖ ORGANIZATION STRUCTURE OF THE COMPANY
❖ PRODUCTS / SERVICES OF THE COMPANY
❖ COMPETITORS OF THE COMPANY
❖ 7P’S ANALYSIS OF THE COMPANY
❖ HR PRACTICES OF THE COMPANY
❖ POLICIES OF THE COMPANY
❖ AWERDS, REWARDS ,ACHIVEMENTS OF THE COMPANY
❖ STRENGHTS & WEEKNESS OF THE COMPANY
❖ FINDINGS
❖ SUGGESTIONES
❖ CONCLUSION

7
 MARKET RESERCH INDUSTRY

INTRODUCTION OF THE INDUSTRY

he market research industry includes any organized activity to gather information about a specific
target market or group of customers. It includes traditional methods of information gathering such
as surveys, as well as newer methods of data analytics that have emerged with the increasing
digitization of society. In 2019, in the United States, market research companies generated over
47 billion U.S. dollars in revenue, more than half of the total revenue of the market research
industry globally.

The vast majority of money spent on market research in the U.S. in 2019 was for quantitative
research, which accounted for 64 percent of the market. Within the quantitative segment, online
research and phone interviews were the most dominant research methods, while face-to-face
interviews accounted for only two percent of spending. Customer satisfaction investigations were
the main type of project conducted in 2019, constituting 20 percent of of revenue received by
market research companies. The next largest source of revenue was media audience
measurement, which accounted for 16 percent of revenue.

Within the U.S., the market leader was Nielsen Holdings, who reported 3.9 billion U.S. dollars in
domestic revenue for 2019. There is a significant difference in revenue to the next largest
company in the U.S. market, IQVIA, which reported approximately 2.2 billion U.S. dollars in
revenue for the same period. However, this gap is not surprising given IQVIA specializes in
research for the healthcare sector, while Nielson provide services regarding goods, consumers.
and the media across a broad range of sectors. Other leaders in the U.S. market research industry
include Kantar, Information Resources Inc, and Ipsos, each of which generated under one billion
of U.S. revenue in that year.

8
 MISSION & VISSION OF THE COMPANY

Mission

AMG Research is a market research firm that is dedicated to helping organizations make important

business decisions through the use and analysis of actionable market intelligence.
Vision

AMG Research strives to be the leading global market research firm that clients rely on for all of their

market research needs. We build lasting partnerships through:

• Learning and understanding each client’s business, goals, and objectives

• Collaborating with our customers

• Being a trusted partner that our clients can count on

• Applying proven market research techniques to business issues

• Providing meaningful solutions and actionable results

BOARD OF DIRECTORS OF THE COMPANY

Sandeep Sugla
Founder, CEO & Chairman
Sandeep is the Founder and CEO of Markets and Markets. Always an entrepreneur at heart,
Sandeep has 18+ years..

Aman Gupta
Vice Chairman
As the Chief Strategy Officer, he plays a pivotal role in the execution of all strategic plans
including but not limited to M&A...

9
Neeraj Bhargava
Senior Managing Director and CEO, Zodius Capital Advisors
Neeraj is the founder of Zodius and leads the firm. Prior to Zodius, he was the co-founder...

Bradford Bernstein
Managing Partner – FTV Capital
Brad heads the FTV-Capital New York office and leads investments in enterprise
technology...

Vishal Gupta
Managing Director – Mantra Group
Vishal is the Managing Director of Mantra Group, a diversified Group having interests...

Shailendra Singh
Board Member
Shelly has over 25 years of experience in managing global businesses in big....

Subhash Chandra Sugla

10
ORGANIZATION STRUCTURE OF THE COMPANY

An organizational structure is a system that outlines how certain activities are directed in
order to achieve the goals of an organization. These activities can include rules, roles, and
responsibilities.

The organizational structure also determines how information flows between levels within
the company. For example, in a centralized structure, decisions flow from the top down,
while in a decentralized structure, decision-making power is distributed among various
levels of the organization. Having an organizational structure in place allows companies to
remain efficient and focused.1

KEY TAKEAWAYS

• An organizational structure outlines how certain activities are directed to achieve the
goals of an organization.
• Successful organizational structures define each employee's job and how it fits
within the overall system.
• A centralized structure has a defined chain of command, while decentralized
structures give almost every employee receiving a high level of personal agency.
• Types of organizational structures include functional, divisional, flatarchy, and
matrix structures.
• Senior leaders should consider a variety of factors before deciding which type of
organization is best for their business, including the business goals, industry, and
culture of the company.
Understanding an Organizational Structure
Businesses of all shapes and sizes use organizational structures heavily. They define a
specific hierarchy within an organization. A successful organizational structure defines each

11
 employee's job and how it fits within the overall system. Put simply, the organizational
structure lays out who does what so the company can meet its objectives.

This structuring provides a company with a visual representation of how it is shaped and
how it can best move forward in achieving its goals. Organizational structures are normally
illustrated in some sort of chart or diagram like a pyramid, where the most powerful
members of the organization sit at the top, while those with the least amount of power are at
the bottom.

Not having a formal structure in place may prove difficult for certain organizations. For
instance, employees may have difficulty knowing to whom they should report. That can lead
to uncertainty as to who is responsible for what in the organization.

PRODUCTS / SERVICES OF THE COMPANY

A product is an item that is tangible and easier to market because it can be touched, displayed and
demonstrated for a targeted audience. The tangibility of products is due to the fact that they can
be touched or felt by customers before acquisition. For example, a potential car buyer usually
checks the exterior and interior parts of the car, the car engine, and takes the car for a test drive
before deciding on purchasing the car or not.
In contrast, services are intangible in nature because you can’t feel or touch them. You won’t
really be sure of what you are getting until you receive the service. Services are also highly
perishable which means that it’s short-lived. Ideally, services cannot be stored for later use and it
is consumed as soon as it is produced. Examples of such perishable services are theater
entertainment, airline flights, auto repairs among many others. If an individual purchase a ticket
to a baseball game, and he/she ends up not attending, the ticket expires.

Similarities Between Products and Services in

Marketing
There are various similarities between products and services in marketing. It is absolutely
important to understand the meaning of product marketing and service marketing in order to
know their similarities. Thus, we are going to familiarize ourselves with both terms before
discussing their similarities.
Product Marketing: Marketing of goods or objects which have to be manufactured, stored,
transported, and sold.
Service Marketing: Different sets of strategies required to anticipate customer’s need for an
intangible product. Service marketing simply meet the needs of the customers in order to create
maximum value for them.
Having understood the meaning of products and services in marketing, highlighted below are the
similarities between products and services in marketing;
1. They can both use influencer marketing to gain attention and enhance reviews.
2. While advertising their unique selling point, both need to be authentic in order to enhance brand
value.
3. They can both communicate to target audience using the same digital channels and platforms.
4. Leveraging of data to optimize marketing efforts can be used in both cases.

12
COMPETITORS OF THE COMPANY

A foundational part of crafting a brand strategy relies on market orientation, i.e. the process of
identifying and meeting the stated or hidden needs or wants of customers.

However, a critical part of your strategy is also associated with choosing how you want to
compete, which naturally requires an understanding of the competition as well as your overall
market share.

Focusing attention on your current and potential competition will help zero in on specific claims
that you believe distinguish your brand from its competitors. The more you can understand the
brands that directly and indirectly compete in your area of business or industry, the better you’re
equipped to capitalize on opportunities and mitigate the threats to your own business.

While it is important to pay attention to your most relevant competitors, businesses can be at risk
by only focusing on what they believe are their category competitors.

However, what can really impact your market share is not seeing a category disruptor or a
business redefining the category itself. In recent years, we have seen numerous examples of this –
from Facebook and Google becoming major advertising channels to Amazon and eBay disrupting
retail.

The ability to redefine a category by shifting the offered benefits to differentiate in new and
unexpected ways was the foundational idea developed in The Blue Ocean Strategy.

It’s critical for businesses and brands to attend to this challenge, periodically take a broader view
of industry trends, and look beyond their own category. Talk to consumers who have left your
category – that way, you can understand if the “category” is losing consumers and what
categories, outside of your own, you might be competing with.
Competitor analysis is used by the most successful businesses to remain forward-looking – it
helps you revise strategy based on the insights you uncover and amplify what works.

Competitive analysis also helps businesses understand how they can improve by better serving
their customers, based on customer feedback around other competing businesses in their market.

Businesses are better off if they know how they are faring when competing for market share, and
why.

Businesses not executing regular competitive analysis risk not understanding when and why
consumers prefer their competitors, not identifying their competitive vulnerabilities, and not
seeing new threats and opportunities.

When marketers have a strong knowledge of their brand, it can be tempting to think that
competitor analysis is an unnecessary exercise, but this is a common misconception.

Customer decision-making isn’t always straightforward or rational, but by asking your customers
about their beliefs, attitudes, behaviors, and experiences toward you and your competitors, you
can build an accurate picture of how to become a more significant part of their everyday lives.

13
Most importantly: you can find actionable insights that lead to practical, positive changes to your
marketing strategies, product or service, or business as a whole. This, ultimately, means that
competitor analysis is a vital tool in cultivating a competitive edge.

7P’S ANALYSIS OF THE COMPANY

A planned approach to marketing helps us to set clear objectives based on the current
situation a company is facing. The strategy defines how those objectives will be achieved,
including the target market to focus on and how the company will be positioned. So now we
need to define the tactics to make this plan happen and that’s where the extended marketing
mix (7Ps) comes in.
What is the marketing mix?
The marketing mix refers to the tactics (or marketing activities) that we have to satisfy
customer needs and position our offering clearly in the mind of the customer. It involves the
7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements
that help us meet the challenges of marketing services, People, Process and Physical
Evidence (Booms & Bitner, 1982).
Know your 7Ps

Product

This refers to what the company produces (whether it is product or service, or a combination
of both) and is developed to meet the core need of the customer – for example, the need for
transport is met with a car. The challenge is to create the right ‘bundle of benefits’ that meet
this need. So what happens as customer needs change, competitors race ahead or new
opportunities arise? We have to add to the ‘bundle of benefits’ to improve the offering, create
new versions of existing products, or launch brand new products. When improving the
product offering think beyond the actual product itself – value can be added and
differentiation achieved with guarantees, warranties, after-sales or online support, a user-

14
friendly app or digital content like a video that helps the user to make the most out of the
product.

Price

This is the only revenue-generating element of the mix – all other marketing activities
represent a cost. So it’s important to get the price right to not only cover costs but generate
profit! Before setting prices, we need to research information on what customers are willing
to pay and gain an understanding of the demand for that product/service in the market. As
price is also a strong indication of the positioning in the market against competitors (low
prices=value brand), prices need to be set with competitors in mind too.

Place

This is the ‘place’ where customers make a purchase. This might be in a physical store,
through an app or via a website. Some organisations have the physical space, or online
presence to take their product/service straight to the customer, whereas others have to work
with intermediaries or ‘middlemen’ with the locations, storage and/or sales expertise to help
with this distribution. The decisions to be made in this element of the marketing mix concern
which intermediaries (if any) will be involved in the distribution chain and also the logistics
behind getting the product/service to the end customer, including storage and transportation.

Promotion

So we have a fantastic product, at an appealing price, available in all the right places, but
how do customers know this? Promotion in our marketing mix is about communicating
messages to customers, whichever stage they are in the buyer journey, to
generate awareness, interest, desire or action.
We have different tools for communication with varying benefits. Advertising is good for
raising awareness and reaching new audiences, whereas personal selling using a sales team is
great for building relationships with customers and closing a sale. The challenge? To choose
the best tool for the job, and select the most effective media to reach our audiences based on
what we know about them. If your customer is a regular on Instagram then that’s where you
need to be talking to them!
This doesn’t just apply to customers. Communicate to other stakeholders too like
shareholders and the wider public to build company reputation. The same principles apply;
choose the right tools and media that fit with what you are trying to achieve.

People

A company’s people are at the forefront when interacting with customers, taking and
processing their enquiries, orders and complaints in person, through online chat, on social
media, or via the call centre. They interact with customers throughout their journey and
become the ‘face’ of the organisation for the customer. Their knowledge of the company’s
products and services and how to use them, their ability to access relevant information and
their everyday approach and attitude needs to be optimised. People can be inconsistent but
with the right training, empowerment and motivation by a company, they can also represent
an opportunity to differentiate an offering in a crowded market and to build valuable
relationships with customers.

15
Process

All companies want to create a smooth, efficient and customer-friendly journey – and this
can’t be achieved without the right processes behind the scenes to make that happen.
Understanding the steps of the customer journey – from making an enquiry online to
requesting information and making a purchase – helps us to consider what processes need to
be in place to ensure the customer has a positive experience. When a customer makes an
enquiry, how long will they have to wait before receiving a response? How long do they wait
between booking a meeting with the sales team to the meeting taking place? What happens
once they make an order? How do we make sure reviews are generated after a purchase?
How can we use technology to make our processes more efficient? All of these
considerations help build a positive customer experience.

Physical Evidence

Physical evidence provides tangible cues of the quality of experience that a company is
offering. It can be particularly useful when a customer has not bought from the organisation
before and needs some reassurance, or is expected to pay for a service before it is delivered.
For a restaurant, physical evidence could be in the form of the surroundings, staff uniform,
menus and online reviews to indicate the experience that could be expected. For an agency,
the website itself holds valuable physical evidence – from testimonials to case studies, as well
as the contracts that companies are given to represent the services they can expect to be
delivered.
HR PRACTICES OF THE COMPANY
Human resources (HR) is a department within a company that allows owners and employees
to maintain positive and productive communication with one another. To succeed in this role,
there are certain methodologies that HR professionals can utilise to improve their ability to
assist employees and employers alike. If you would like to work in HR, learning about these
methods and best practices may help you achieve your goals. In this article, we discuss some
of the best HR practices to assist you in your HR role, provide examples of these methods and
offer tips for implementing them
7 HR best practices
• 1. Establishing job security To help employees perform their functions to the best of their
ability, HR can cultivate an environment of job security. ...
• 2. Hiring quality talent ...
• 3. Empowering teams to manage themselves ...
• 4. Compensating employees based on performance ...
• 5. Providing comprehensive training ...
• 6. Promoting equality among employees ...
• 7. Educating employees on the business

16
 POLICIES OF THE COMPANY

Company policies and procedures are a set of internal guidelines that establish the rules and
expectations of your company. They help you communicate to employees what they can
and can’t do, and how they should do it.

Let’s start with the basics:

Policies: a framework of rules and regulations in your company. They establish guidelines
for how potential issues are managed and they align an organization’s vision and values with
its day-to-day operations. Examples of company policies include employee conduct policies,
dress code, attendance policies, equal opportunity policies, and other areas related to the
terms and conditions of employment.

Procedures: the processes by which employees should deal with potential breaches of
company policies. For example, if they witness discrimination, how they should report it.

Each policy you create should:

• set out the aim of the policy

• explain why the policy was developed
• list who the policy applies to
• set out what is acceptable or unacceptable behavior
• set out the consequences of not complying with the policy

What is the Purpose of Company Policies and Procedures?

Think of your company policies and procedures as the rules of conduct of the
organization which outline the responsibilities of both employees and employers. They
aim to both protect the legal rights of employees and the business interests of employers.
They also communicate the values and vision of your organization, ensuring your employees
understand exactly what is expected of them in certain situations.

This usually includes:

• General company rules on the most appropriate way to behave (dress codes, social media
policies, smartphone use, etc.)
• Guidance for handling common scenarios (codes of conduct, attendance and leave, remote
work, travel and expenses, etc.)
• Legal issues (harassment and discrimination, etc.)
• Provisions for compliance with state and federal laws (Family and Medical Leave Act,
Disabilities Act, the Equal Employment Opportunity Commission, etc.)
• Internal work standards and regulations (health and safety rules, breaks, smoking rules, etc.)
• Guidelines for the fair treatment of employees (benefits and compensation policy, paid time
off, bereavement, etc.)

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 How to Create Company Policies and Procedures
• Establish your goalsfor each policy and explain these goals to your employees. Design an an
HR strategyto clarify your direction with each policy and create anannual HR planto guide
your HR department in line with your mission and values.
• Write and review your policies. Make sure your policies cover the basics and address any
questions that employees might have. Get your legal department to make sure everything is
in line. Establish a pilot group of employees to review your policies and give feedback. Make
adjustments where necessary.
• Get management support. This is a crucial step as if your managers aren’t on board then it
will be much harder to implement and communicate your policies to employees.
• Implement your policies and distribute them to employees. Depending on the size of your
company and your HR to employee ratio, you can do this individually, in small groups, or at
a company-wide meeting. Give digital or paper copies of all policies to all employees and get
them to sign a document confirming they have received and understood them.
• Include policies in your employee handbook and make sure all new starters are given a
copy during their onboarding phase. If you have a company intranet, include copies there also
so that all employees have access at all times.
• Review and update your policies on a regular basis to make sure they are in line with any
changes to federal, state, and company regulations. You should also update them whenever
there are any organizational shifts, as part of yourchange management plan.

Which Company Policies and Procedures to Include

The company policies and procedures you include in your employee handbook will depend
on a number of factors, including the size of your company and the nature of your
business. You also need to ensure compliance with state and federal labor laws, including the
Family and Medical Leave Act (FMLA), the Fair Labor Standards Act (FLSA), and the
Occupational Safety and Health Act (OSHA), amongst others.

You can find out more about company policies and procedures you should create in our
handy downloadable employee handbook template. Here are a few examples to give you an
idea.

Employee Conduct Policy

An employee conduct policy defines your expectations about how your employees should
behave. It usually outlines aspects including proper dress code, use of social media and
smartphones, acceptable behavior in the workplace, and social norms. Your employee code
of conduct policy should reflect your vision, core values, and the overall culture of your
organization.

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 STRENGHTS & WEEKNESS OF THE COMPANY

Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis

Strengths are areas that the company is performing well in or is good at such as having a strong
brand image or a good corporate culture.

Weaknesses are areas that the company is not doing well in or is performing more poorly
such as lack of investment in new technology or a poorly performing product.

Opportunities are things that could happen outwith the business to help them grow or
become more profitable such as the chance to take over a competitor or a boom in the
economy.

Threats are external factors that could prevent a business from meeting its goals such as:

• a new competitor opening or reducing their prices

• a recession
Strengths identified should be matched up to potential opportunities for the company.

Weaknesses should be improved. Threats should be allowed for and an action plan made to
try and limit their impact.

The main reason that a company carries out a SWOT analysis is to help them in the decision
making process. It allows them to:

• see areas where they could improve

• where they can plan for future eventualities
• highlight opportunities for future developments
FINDINGS
Godrej Group is an Indian multinational conglomerate headquartered in Mumbai,
Maharashtra, which is managed and largely owned by the Godrej family. It was founded
by Ardeshir Godrej and Pirojsha Burjorji Godrej in 1897, and operates in sectors including
real estate, consumer products, industrial engineering, appliances, furniture, security and
agricultural products.[4] Its subsidiaries and affiliated companies include Godrej Industries
and its subsidiaries Godrej Consumer Products, Godrej Agrovet, and Godrej Properties, as
well as the private holding company Godrej & Boyce Mfg. Co. Ltd.;

CONCLUSION

➢ market research has been able to huge competition to the others rivals companies was
Trying to chasing the market research groups.

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➢ They were able to easily grab people’s attention with their varied products and
affordable prices.

➢ market research was success mainly depends on its founders Ardeshir Godrej and the
huge legacy which he brings with him, a part in any completion in the Indian market.

➢ market research is now regarded as one of the top applications in business sector.

➢ They have thousand of customers who faithfully order on official wed sites & apps
which is another reasoner for itself in the Indian market.

BIBLOGRAPHY

➢ INDIAN RESEARCH INDUSRTY

➢ MARKET RESERCH INDUSTRTY
➢ https://www.crisil.com/.../india-research/crisil-industry-research.html
➢ www.statista.com/topics/4974/market-research-in-us/

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