Digital Product Business Course by Danish Khan

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Digital Product

Selling Business
Beginner to Advance
Danis Complete Course by Danish Khan
h Kha
n
Table of Contents
1. What are Digital Products? (Part 1 - Find Digital 12. Basic WordPress Setup.
products). 13. Building your first landing page (Under 60 Seconds)
2. Complete Business Process. 14. Building your First Landing page (Manually)
3. Digital Product Research 101. Facebook Ads Library. 15. Finding landing page ideas.
4. Digital Products research 101 ETSY 16. Copywriting 101.
5. Secret way to Get Digital Products. 17. Effective Copywriting Formulas.
6. Building Your Own Digital Products. 18. 10 Step Landing Page Copy.
7. List of most profitable niches for building Digital 19. The Checkout Process.
products. 20. What’sApp Integration.
8. Domain and Hosting. (Part 2 Begins) 21. Mobile Optimization.
9. What are domains and How to come up with a name? 22. Important Policies.
10. How to buy Hosting? 23. Import pre-build policies and footer text.
11. Connect Domain and Hosting. 24. Complete the remaining basics on the website. (Logo,
favicon).
Table of Contents
25. Cosmofeed Introduction (Part 3 begins) 38. Setup Billing Section.
26. Create payment page in Cosmofeed. 39. Create Graphics for your Ads.
27. Cosmofeed plans - No need to buy any plan! 40. Create ad copies for your ads.
28. Editing the Images on Canva. 41. Understanding the Facebook Funnel.
29. Linking the page back to landing page buttons. 42. Funnel Breakdown.
30. Creating a Thank you page with Direct Download 43. Launch your first campaign.
Button (Link to Gdrive) 44. Understand the ad manager columns.
31. Facebook Ads 101 (Step 4 - Running Meta Ads) 45. CBO VS ABO
32. Setting up Business manager. 46. Building Audiences.
33. Creating your Facebook and Instagram Page. 47. How to Scale your facebook ads.
34. Connecting your Facebook and Instagram Page. 48. Retargeting Site Visitors (Excluding Purchases)
35. Setting up your Facebook pixel. 49. Creating LookALike audiences (Excluding Purchase)
36. Testing the Facebook Pixel. 50. Profit Calculation Sheet.
37. Verify your domain. 51. Fulfillment and common Issues.
Understanding
Digital Products
Anything that you can touch and feel is a PHYSICAL
PRODUCT. Example: - A bottle or a cup.

On the other hand, Products that you cannot touch


or feel but can download are called DIGITAL
PRODUCTS. For Example: - Softwares, Templates,
Ebooks, Courses etc.
How does this
business model work?

STEP 1 STEP 2 STEP 3


Setup a Connect a
Find or Build a
Digital Landing Page Payment
Product. or Website. Partner.

STEP 5 STEP 4

Fulfill the Run Meta


Orders. Ads.
Digital
Instant Download

Product Access Now

Research
101
Instant bundle
Facebook Ads Download

Go to Meta Ads Library and search the


given key terms.
Digital
Project Fashion

Product Managers Designers

Research
101
Book HR
ETSY keeping Dashboard
templates
Go to Etsy and search a particular
professions that you are going to target or
you can target a specific business need.
SCALENITE
A secret website only
available for the viewers of
Danish Khan Teaches.

Get pre-made ready to sell Digital


Products with Highly optimized
landing pages, ad copies, customer
copies and Graphics. USE CODE “DANISH50” TO GET FLAT 50% OFF ON
ANY PRODUCT.

Available only for the first 50 people.


Everything you’ll get

Ready to Sell Pre-made Professionally Lifetime Access


Digital Products landing pages written copy to the Products

Mobile 3x Ad 10 Interests to PDF for the


Optimized copies target customers.
Landing Pages

100%
Customizable.
Building your own Digital Products!

Find a Problem in a
particular
Profession Create a solution
for that particular
Problem

Sell the Solution

100 Professions List: ACCESS NOW


Domain & Hosting

Domain Name Hosting


Your Internet name! Don’t stress Basically a place for all of your website
much here just find 2 words related files, including all the code, images etc.
to your business, combine them and Go with Hostinger - Recommended!
purchase a domain name.
First-step customization

Set the Site Title.


Set the Tagline.
Set the Date.
Set the Timezone.
Set the Permalinks.
Setting Up Your
Landing Page.

The EASY The HARD


WAY! - WAY - Building
SCALENITE it yourself.

(Recommended) (Not Recommended)


Copywriting Pre-Defined
Your

101
Formulas and
Voice
Science

What Makes an
Your
Amazing Copy? Authencity
Effective Copywriting Formulas

1. Most people do xyz…


2. Here's why they're wrong...
3. Here's why this will hurt you...
4. Here’s what to do about it…
10 Step Landing Page Copy
01 02 03 04
Grab Their Attention Problem Setup + Show Results & Detail Credentials & Social
Provide Solution the Benefits Proof

05 06 07 08
Make Your Offer Add Bonuses + Stack Reveal Your Price Inject Scarcity /
the Value Urgency / Warning

09 10
Give a Guarantee Final Call to Action
The Checkout
Process

Landing Page Payment Page Thank you Page


We will use this link for We will build a payment page After the Payment,
facebook Ads. This will be the on Cosmofeed. Our CTA will customers will be redirected
first page that our clients will redirect to this payment to this Thank you page where
see. page. they can download there
products and we will track
the successful purchases.
Important Policies

Get the Pre-made


Add this text at the end of
Policies here
your Landing page.
IMPORTANT
Click here to Access! This site is not a part of the FaceBook website or FaceBook
INC. Additionally, this site is NOT endorsed by
FaceBook in ANY WAY. FACEBOOK is a trademark of
FaceBook INC.
Facebook Ads 101

STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6


Set Up Create an Ad Create your Connect your Set up your Test Events
Business Account Facebook & Facebook & pixel
Manager Insta Page Insta Page

STEP 7 STEP 8 STEP 9 STEP 10 STEP 11 STEP 12


Verify your Set up CC in Create Create Ad Launch your Understand
domain Billing Section graphics for copy first campaign the ads
your Ad. columns
Facebook Funnel

Cold Audience - People who have Prospecting


never heard about you or interacted
with you.

Warm Audience - People who have


interacted with your business (Liked
ReMarketing your Facebook Page, Followed you
on Insta, visited your website. )

Hot Audience - People who just need


a little push to convert. We can be ReTargeting
very direct with our offers here.
Most Important part of your funnel, your testing grounds, you will be spending a major chunk of your
money here.
Your focus here should be on finding new and potential customers.
Targeting:
Broad
Interest based
Look alike

Now your potential customer knows about you but they still don’t trust you enough, You will be focusing
on building trust and tackle their potential questions.
Funnel Use social proof, testimonials, Highlight Benefits, Answer potential questions.
Targeting:

Breakdown Facebook Likers


Instagram Likers
Video Viewers

This is the final step to convince your potential leads to become buyers.
Introduce an excellent offer, discount, induce scarcity.
Targeting:
Site Visitors
Add to carts
People who have watched your video over 50%
CBO vs ABO

CBO ABO
Setting Budget at campaign level. Set Budget ad adset level.
Let facebook decide where to spend You have more control over the budget.
it.
It’s Better if you want to test interests.
Leverage fb advance machine
learnings
Building Audiences

Web Based Audience Look A Like Audience

Purchases, Landing Page Viewers. Use Purchases to create a look alike


audience. Set it to 1%.
Fulfillment And
Common Issues
Although the order are automatically fulfilled, but I
recommend sending the mails manually.

If possible, send your customers a what’sApp text


as well, with a direct download link, warna comment
section me scam bolne lagenge. :3
A small secret
Copy your direct ad link from instagram or
facebook and instagram notification, send it to your
customers on What’sApp and ask them to drop a
review.

Customer support me apna naam ladki ka rakh


sakte ho, thoda better rhta hai.
Important Links

Scalenite : https://scalenite.com/product/ultimate-business-launcher-5-products-5-
landing-pages/

Hostinger : https://hostinger.in?REFERRALCODE=1DANISH103

Cosmofeed : https://cosmofeed.com/signin?
referralCode=mHTnEG&referralType=creatorReferral&source=other

100 Professions : https://docs.google.com/document/d/1wjXfWo-


SwHKgpd1wn1FbHSpn71ZaoQ-bVLMDdb6AG-k/edit?usp=sharing

Copy Paste Policies : https://docs.google.com/document/d/1wjXfWo-


SwHKgpd1wn1FbHSpn71ZaoQ-bVLMDdb6AG-k/edit?usp=sharing

Profit Calculation Sheet :


https://docs.google.com/spreadsheets/d/1EsGv9glV2GoGnYDS1ZRWe6-
ylZwsEGdbVZEZQiYjSPg/edit?usp=sharing

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