Icecandy

I.
State your Objectives

The business aims:
A. To offer a unique flavor with a twist with the customers wants every week.
B. To ensure customers satisfaction.
C. To promote healthy and nutritious food and delicacies.
D. To provide excellent food services to the customers.
E. To preserve Filipino Culture.
II. Describe the Business

"Caramelo De Heilo" which is the Spanish term of an ice candy, with a tagline "the
twist you can't resist". It is a new twist of the classic homemade ice candy, basically an ice
candy filled with actual fresh fruit such as peanut, avocado, buko flesh and avocado. Not only
does this make a unique ice candy taste better, but also makes it healthier and natural.
Caramelo De Heilo or simply "ice candy" is a known frozen dessert in the Philippines. It is
popular especially during summer because it can beat the heat during the season. It usually
comes with different flavors like fruit juice, buko, salad or pandan flavor. It also comes with the
different flavors according to the preference of the customers. The Caramelo De Heilo has a lot
of ingredients but is offered in an affordable price.
Caramelo De Heilo is a product that gives the customers satisfaction from its innovative
in ingredients. It is an ice candy that taste like ice cream. It is not a typical ice candy plastic.
With unique and colorful printed logo is one of the packaging of this product. So that the
customers will get inspired while eating this Caramelo De Heilo. Sweetville Company will better
improve their products and services for the future of the customers.
III. Describe the Products or Services

1. PRODUCT
 It has a good quality in terms of flavor.

 Comes with different flavors.
 Smooth and icy texture.
 Refreshing and sweet.
Services:
IV. Identify your Potential Market
Our target market is in different demographics, life stage and ages, children, teens, adults,
even the seniors, girl, boy, and those who love to it. But of course, children will be the dominant
consumer, since they love sweet stuffs, especially when they have tantrums, it is a good bait for
them. They will easily love our Caramelo De Heilo.
Our Caramelo De Heilo is not only for single customer, but for group too. It is applicable to
many people in a group. Since people have different taste, they can have three flavors at a time.
Children's Parents
Tourists Other people in the community
V. Pricing Policy
 A reasonable price will be placed on our product where it still affordable. Since our
product is for everyone, we will make it to the point that everyone will afford buy one, or
they can make it a habit.
 Our pricing will be based on the quality of the product that we are selling, and the
expenses we made. The price is 10php/piece or 100php/pack.
VI. Determine your Marketing Method
 Our customer will be our promoters, where they will serve as our advertisers, through
their testimonies with regards of our product.
 For the promotion, we allotted money for posters or fliers, but we will just make it small
and simple since we are just starting, and our product is not that classy. Besides, we can
also endorse it through social networking sites like Facebook, Twitter, and Instagram. In
this case, we can make savings to be used for future purposes.
VII. Determine your Key Personnel

Organizational Structure
This business will be organized in a form of general partnership that consist 8

entrepreneurs.
Rizza Mae Abadilla

GENERAL
MANAGER
ASSISTANT
MANAGER
Rosalina Abadilla Amelito Abadilla Aeron Abadilla
FINANCIAL PRODUCTION AND MARKETING/SALES
SUPERVISOR OPERATING SUPERVISOR
SUPERVISOR
ASSISTANT ASSISTANT ASSISTANT
Sweetville Company have eight members who will serve as the entrepreneurs of the
business. These eight entrepreneurs will be divided based on their capabilities, skills, and
interests. In this case, it will really help the business to have a higher possibility of success
because each member is divided with their passion, experience, background where they are
good at. Each of the entrepreneurs agreed for what is the work they are assigned.
VIII. DETERMINE THE PROCESS, EQUIPMENT AND TOOLS TO USE

A. Production Schedule
Starting from June 1, 2024 we will produce 150 pieces of ice candy per week or
600 ice candies each month.
B. Production Process
1. Place the water in a large pot then let it come to a boil. Once water is boiling, add and
dissolve sugar and salt. Stir well until fully dissolved.
2. Pour the dissolved corn starch and powdered milk. Mix it very well to remove any lumps
formation.
3. Add evaporada milk and condensed milk and continue to boil and simmer for about 8
minutes.
4. Turn off heat and add the avocado flavor. Let it cool before adding crushed nuts.
5. Using a funnel, pour blended mixture into plastic bags up to 3/4 full leaving about 3 inches of
plastic.
6. Twist the remaining three inches until tube is firm but not too tight and tie into a knot. Arrange
filled plastic tubes in a single layer on a flat dish and freeze for about 2 to 3 hours or until frozen.
7. Serve it frozen and chilled.
EQUIPMENT AND TOOLS TO USE

All materials are always available all year round. It can be purchased at the public
market or any supermarket.
EQUIPMENT TOOLS
Knife
Plastic Tubes
Funnel
Spoon
Pot
Mixing Bowl
IX. Prepare a Budget

The average investment we needed is ₱ 1000 for us to meet our needed set of
equipment and food products. In our calculation within a month we can generate our profit in our
everyday income we will save the amount that would exceed in ₱1,000.00 for us to have a
savings.
Raw Ingredients
Ingredients Quantity Cost
Powder Milk 200grams (3) 110 x 2 = ₱ 330
Cornstarch 1 kg ₱ 50.00
Avocado 2 pcs ₱70.00
Crushed Nuts 100 grams ₱30.00
Buko 5 pcs 10x5= ₱ 50.00
Sugar 1/2 kg ₱45.00
Evaporada Milk 1pc ₱35.00
Condensed Milk 3pc ₱135.00

TOTAL COST OF INGREDIENTS ₱ 745.00
Packaging Materials
Ice Candy Plastic Bag 3 Packs 14 x 3= ₱ 42.00
TOTAL PACKAGING MATERIALS ₱42.00
COST OF PRODUCTION
Transportation cost ₱ 40.00

Internet ₱ 53.00
Electric Cost (Refrigerator) ₱
TOTAL PRODUCTION COST ₱
PROJECT COST
TOTAL COST OF INGREDIENTS ₱ 745.00

TOTAL PRODUCTION COST ₱
TOTAL PACKAGING MATERIALS ₱42.00
TOTAL PROJECT COST ₱
STARTUP COSTS
Licensing and Permits ₱

Equipment and Tools ₱
Packaging materials ₱ 5,000
Initial inventory ₱
Branding and Marketing ₱
₱
Operational cost
Raw materials ₱
Packaging ₱
Utilities ₱
Labor ₱
Marketing and advertising (Internet) ₱
₱

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I.

State your Objectives

II. Describe the Business

III. Describe the Products or Services

 It has a good quality in terms of flavor.

VI. Determine your Marketing Method

VII. Determine your Key Personnel

This business will be organized in a form of general partnership that consist 8

Rizza Mae Abadilla

ASSISTANT ASSISTANT ASSISTANT

VIII. DETERMINE THE PROCESS, EQUIPMENT AND TOOLS TO USE

7. Serve it frozen and chilled.

EQUIPMENT AND TOOLS TO USE

IX. Prepare a Budget

Ingredients Quantity Cost

Powder Milk 200grams (3) 110 x 2 = ₱ 330

Avocado 2 pcs ₱70.00

Crushed Nuts 100 grams ₱30.00

Buko 5 pcs 10x5= ₱ 50.00

Sugar 1/2 kg ₱45.00

Evaporada Milk 1pc ₱35.00

Condensed Milk 3pc ₱135.00

Ice Candy Plastic Bag 3 Packs 14 x 3= ₱ 42.00

TOTAL PACKAGING MATERIALS ₱42.00

Transportation cost ₱ 40.00

TOTAL COST OF INGREDIENTS ₱ 745.00

Licensing and Permits ₱

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