Liceo de Cagayan University

Senior High School Department – Main Campus

RNP Boulevard, Kauswagan, Cagayan de Oro City
S.Y. 2020-2021

BFF’s Sweets
"Brownies is all you need, taste like never before!”

Submitted by:
Rhyan Christian C. Calam
Rhan Francis M. Quinto
Micho M. Medina
Ahmill S. De Guma
Romel M. Guinita Jr.
Jesie Jim S. Masuangat
Jhunrey D. Jacob
Joshua A. Deguiño

Submitted to:
Mrs. Reyna Marke Buhawe

ENTREPRENEURSHIP

2020-2021
 TABLE OF CONTENTS

I. INTRODUCTION
A. Proposed name of the business
B. Address of the business
C. Name of the owner or owners
D. Description of the business
E. Description of the product
F. Location of the business
G. Funding requirement and source

II. EXECUTIVE SUMMARY

A. Vision, Mission, Goals and Objectives
B. Business Model
C. Consumer Analysis
● Market Segmentation
● Market Targeting
● Market Positioning
● Marketing Strategy

III. PRODUCTION PLAN

A. Production Schedule
B. Production Process
C. Materials / Equipment Required
D. Raw Materials
E. Waste Disposal System
F. Quality Control System
G. Plant Factory Location
H. Floor Plan and Stall Designing
I. Estimated Production Cost

IV. MARKETING PLAN

V. FINANCIAL PLAN
VI. APPENDIX
 I. INTRODUCTION

A. Name of the business

BFF Sweets Company

B. Address of the business

The business journey of BFF’s Sweets company will be established and start up at Liceo
de Cagayan University – Main Campus located in RNP Boulevard, Kauswagan, Cagayan de Oro
City. This business address set out and the center for entrepreneurship and the capacity of the
venue also fits for many students who love to eat brownies. Purchasers can discover brownies in
pretty much any store, in ready-made, box mix and heat-and-serve forms, yet numerous students
prefer the taste of new, homemade brownies.

C. Name of the owner or owners

CEO

Vice President of Operations Vice President of Finance

Head of Human Head of Human Resources Head of Accounting

Development

Assistant of Human Assistant of Human

Development Resources
D. Description of the business

Bff's Sweets Company is a new entrepreneurial venture within the Philippines rising food
service industry that intends to offer customers with its unique kind of Brownies which could
satisfy and make them enjoy it. Bff’s Sweet Company uses the appreciation and development
of traditional and modern methods of serving food to the public customer with its leading
product. Caters not only for dine-in but also to those who wish to order within their home.
Specializing in budget-friendly and easy snacks, in fact. Quality, ease, practicality, the
organization considers and outstanding quality to offer fast but truly satisfying food products.

E. Description of the product

“Brownies” is the budget-friendly and the tastiest dessert you can buy. It is the combination of
a regular brownie, peanuts and other ingredients and also by mixing cocoa powder, and the
addition of squash powder which makes our brownies unique and extraordinary. Guaranteed, it
will be an appetizing snack after a delicious meal. This dessert will be tastier if combined with a
very cold drink. BFF Sweets assure you that, after a meal, “Brownies is all you need, taste like
never before”.

F. Location of the business

Liceo de Cagayan University – Main Campus

G. Funding requirements and source

Bff’s Sweet Company will source out its finance from the funds coming from personnel of its
owner and co-ownership agreements. The company will welcome Angel Groups and investors that
are interested in the business venture, also business incubators will help to develop the Bff’s Sweet
Company by providing services. The funding requirement is expected to be reached within 6-12
months, for the product to fully launch. To be more specific, the Bff’s Sweet Company will need
the following funding requirements to establish the business.
 FUNDING REQUIREMENT AND SOURCE

REQUIREMENTS PRICE (Php) SOURCE

SPECIFIED TOOLS & EQUIPMENT:

Scraper ₱ 182.00 Co-Owners Personal Savings

Measuring Cups ₱ 260.00 Co-Owners Personal Savings

Mixing Bowls ₱ 269.75 Co-Owners Personal Savings

Cooking Utensils ₱ 199.00 Co-Owners Personal Savings

Serving Spatula ₱ 170.00 Co-Owners Personal Savings

Flour Sifter ₱ 280.00 Co-Owners Personal Savings

Non-stick Baking Pan ₱ 97.72 Co-Owners Personal Savings

Whisks ₱ 179.00 Co-Owners Personal Savings

Apron ₱ 120.00 Co-Owners Personal Savings

Hair net ₱ 15.00 Co-Owners Personal Savings

Disposable gloves (100pcs) ₱ 180.00 Co-Owners Personal Savings

Alcohol/Sanitizer ₱ 99.00 Co-Owners Personal Savings

PARTIAL TOTAL: ₱ 2051.47

INGREDIENTS:

Baking Powder (1pc) ₱ 40.00 Co-Owners Personal Savings

Vanilla Extract (2pcs) ₱ 86.00 Co-Owners Personal Savings

All-purpose Flour (500g) ₱ 50.00 Co-Owners Personal Savings

Unsalted Butter (200g) ₱ 70.00 Co-Owners Personal Savings

Cocoa Powder (150g) ₱ 200.00 Co-Owners Personal Savings

 Squash Powder (120g) ₱ 145.00 Co-Owners Personal Savings

White Sugar (1kg) ₱ 50.00 Co-Owners Personal Savings

Eggs (1 tray) ₱ 180.00 Co-Owners Personal Savings

Peanut (1kg) ₱ 150.00 Co-Owners Personal Savings

Salt (1kg) ₱ 30.00 Co-Owners Personal Savings

PARTIAL TOTAL: ₱ 1001.00

PACKAGING & SERVING:

Disposable Small
₱ 24.00 Co-Owners Personal Savings
Paper Plates

Disposable Spoon & Fork ₱ 15.00 Co-Owners Personal Savings

Package Box (30pcs) ₱ 600.00 Co-Owners Personal Saving

PARTIAL TOTAL: ₱ 639.00

START UP EXPENSES:

Legal fees & procedures ₱ 10,000.00 Co-Owners Personal Savings

Stationery etc. ₱ 12,000.00 Angel Groups

Print Advertising: Flyers ₱ 4,000.00 Partner Media Outlet

Digital Advertising:
₱ 3,000.00 Angel Groups
Social Media Engagement

PARTIAL TOTAL: ₱ 29,000.00

LONG TERM ASSETS:

Workspace Desk ₱ 3,500.00 Angel Groups

Chairs (10pcs/set) ₱ 5,240.00 Angel Groups

File Cabinet ₱ 1,310.65 Angel Groups

 Kitchen Room ₱ 95,000.00 Co-Owners Personal Savings

Tables (5pcs/set) ₱ 7,670.00 Angel Groups

Computer Set ₱ 40,000.00 Co-Owners Personal Savings

Laptop for marketing ₱ 30,000.00 Co-Owners Personal Savings

PARTIAL TOTAL: ₱ 182,720.65

SUMMARIZED FUNDING REQUIREMENT AND SOURCE

REQUIREMENTS PRICE (Php) SOURCE

Specified Equipment ₱ 2,051.47 Co- Owners Personal Savings

Ingredients ₱ 1,001.00 Co- Owners Personal Savings

Packaging ₱ 57.00 Co-Owners Personal Savings

Partners, Co-Owners Personal

Start-up Expenses ₱ 29,000.00
Savings & Angel Groups

Angel Groups & Co- Owners

Long Term Assets ₱ 182,720.65
Personal Savings

TOTAL COST: ₱ 215,412.12

SOURCE OF FUNDS

While careful planning was involved in setting strategic goals for BFF's Sweets. First and
foremost, the company has a funding requirement of ₱ 214,830.12 as the funding for the company
in attaining the financial needs and production needed for the company itself. Also the production
process of the business within its 6-12 months’ time frame. The company have decided to set a
zone of acceptability for meeting sales and financial objectives, the financial resources for the
journey of the journey of the business are coming from the co-owners and especially the investors
of the business are coming.
 II. EXECUTIVE SUMMARY AND ENVIRONMENTAL ANALYSIS

A. Vision, Mission, Goals and Objectives

❖ Vision

BFF Sweet Company's vision is to become the market and people highly
requested sweet food products and well service in making customers satisfy their
cravings.

❖ Mission

To put a smile on every costumer's face by serving our best delicious brownies and
letting people feel the fulfillment of their longing needs.

❖ Goal

To establish a comfortable and beautiful business place with founders that has a
competitive and creative leadership skills, positive, responsible, and friendly employees,
having a product and service that is highly requested by market.

❖ Objectives

- To become the number one destination for customers to serve sweet foods in the city's food
market.
- Maintaining the balance of hard work and positivity to achieve the big successful business.
- To ensure the financial sustainability and balance the budget.
- Improve productivity with the co-owners and building a high-performing team.
B. Business Model
KEY KEY CUSTOMER CUSTOMER
OFFER
PARTNERS ACTIVITIES RELATIONSHIP SEGMENTS
⮚ Related ⮚ Canvassing - To serve a - Mass multimedia - Office
product that marketing (Print, Corporate and
Government ⮚ Gathering of
satisfies and Social Media) Academic
Agency Ingredients customers through various Community
media outlet members.
⮚ Manufacturers, ⮚ Production
- To consider partners (Always in
⮚ Retailers, ⮚ Pilot Testing affordability and weekday
convenience for - Introduction of a rush)
⮚ School and /or ⮚ Product
the customers Mascot character
Corporate Development - Pupils and
- To merge - Online updates students in
infrastructures & Variety
European and and engagements school and
and institutions ⮚ Multimedia Philippine nearby areas
cuisine - All of which, to
Advertising
techniques establish a genuine - Regardless
⮚ Marketing & marketed for the relationship with of a particular
local public customers, the gender, young
Promotions
manpower and customers are
⮚ Administration - To ensure partners. more likely.
profitability and
KEY growth of the DISTRIBUTION - In
RESOURCES company and its CHANNELS anticipation,
members - Partner’s customers
establishments who seek
-Kitchen - Social Media budget-
-Organic raw - Near friendly and
materials (Squash government, quick to buy
powder) corporate and & eat food
-Special academic products.
Ingredients infrastructures
- Business
establishments
COST STRUCTURE REVENUE STREAMS

⮚ Raw and synthetic Materials

⮚ Kitchen facility and equipment with ⮚ Sales via business
maintenance ⮚ Online orders
⮚ Production ⮚ Food Business retails
⮚ Quality control operations
C. Consumer Analysis
● Market Segmentation
First and foremost, market segmentation authorizes the study to confine its item to
a specific share alone through the specific share commonalities. The product itself will
fulfill and to satisfy and also to cater the specified area and characteristic. This will be
accomplished through the way toward isolating business sectors through factors. The
product that came from the market segmentation will consider the significance of the types
of market segments.

Geographic Demographic Psychographic Behavioral

Segmentation Segmentation Segmentation Segmentation

Location: Both sexes Health- Persons who are

Cagayan de All genders conscious physically active
Oro city, persons who and require food
Northern prefer healthy for recoil
Ages: 10 - 60
Mindanao, years old. food product.
Philippines Persons who
(From early have no time for
adolescents to Persons who breakfast so
Community Mid-age likes mini they resort to
typology: Urban Adults) desserts quick snacks
& Rural (brownies) that satisfies
Occupation: them
Climate: Dry or Gov't & Non- Persons who
sunny days Gov't are budget- Persons who
Employees wise. prefer the
Workers, Pupil, nearest food
Regardless if source from their
foreign, native Student,
establishments
or mainland Faculty & Staff
settler.

● Market Targeting
The BFF’S Sweet Company will analyze the population through Market Area
Targeting. By diversification, the recognized target market will become members of the
corporate office and world. These targets will be attracted by mass marketing methods.
By differentiating, the identified target market will be members of the office and corporate
world such as workers, employees. Meanwhile, academic institution members such as
pupils, students, administrators, faculty and staff members and other social groups that
exist in the school biome will be targeted. These targets will be attracted through mass
marketing methodologies, both print for flyers and digital for social media means.
 The Company will analyze the population through Market Area Targeting. By
diversification, the recognized target market will become members of the corporate office
and world. These targets will be attracted by mass marketing methods.
● Market Positioning
The company will benchmark on relevant positioning characteristics from the
perspective of the customers called Value proposition that includes benefits, price, and
competitors will be acknowledged and will be treated as criteria.

High Price

Leche Flan
Carrot Cake

Fruit Salad

Unhealthy Healthy

BFF’s Sweets
Brownies

Low Price

The perceptual map of the Market positioning technique of the company provides the
stance of the BFF’s Sweets amongst its competitors. Considering the criteria of the Value
proposition, the product stands in the near-middle point of the health benefit and price axis. This
implies that the product is an emerging leader in both areas amongst the common competitors.
● Marketing Strategy

First, before making a Marketing Strategy the company should have a final run
through to its segmentation, targeting and especially positioning. Then, the company will
be having its Marketing Strategy starting from a digital platform in which the company
will introduce the company itself through social media such as Facebook in which many
would notice and be aware of what the business could be. Second would be, printing of
flyer and leaflets wherein flyer could be advertised to the areas wherein most people could
see with this idea it could be a big help in introducing the Company and also leaflets would
be a great idea to introduce the company and would convince the people to try and check
the company and its product. This kind of Marketing Strategy nowadays is more noticeable
to people who are into social media and to those people who go out and roam to places, it
would be great using this kind of marketing strategy to introduce the company and its
service.