PUBG ESPORTS

BRAND GUIDELINES
V1.0

@BX DESIGN TEAM MAR.2023

01
OVERVIEW P 01-31

02
PUBG ESPORTS P 01-31

03
BRAND ELEMENTS P 31-46

04
COMPETITION BRAND LOGO P 47-54
OVERVIEW
PUBG ESPORTS BRAND GUIDELINES 28

BRAND ESSENCE

Brand Essence is the essence of everything we

do. As the central core value, it is the mission and
promise of the brand that should always be
engraved in our hearts.

진짜�배틀로얄, 진짜�컨텐츠�그리고�진짜�팬들이�만드는�문화

AUTHENTICITY
세상에�없던�새로운�장르를�개척한�배틀그라운드라는�독창적인�게임과�그�안에서�만들어지는
유니크한�경험, 그리고�그�경험들은�오롯이�펍지�이스포츠만의�문화임을�상징적으로�표현합니다.
PUBG ESPORTS BRAND GUIDELINES 28

CORE VALUE & CORE VALUE DESIGN KEYWORD EXPRESSION METHOD

KEYWORD
CREATE UNPRECEDENTED EXPERIENCES AUTHENTIC SIMULATANEOUS, MULTIDIMENSIONAL
LAYOUT & OBJECT
WE PIONEERED BATTLE ROYALE ESPORTS AND KNOW IT BETTER THAN ANYONE. DYNAMIC VISUAL ELEMENTS INSPIRED
THE BEST PROS ON THE BIGGEST STAGES IN THE GRANDEST OF VENUES.
UNREFINED(RAW) FROM TACTICAL SIGN

LEAD ESPORTS ENTERTAINMENT UNORDINARY SOPHISTICATED DESIGN

FUTURISTIC EFFECT
THROUGH NEXT-LEVEL EXPERIENCES FOR OUR FANS, WE WILL LEAD AND DOMINATE THE ESPORTS ENTERTAINMENT.
THROUGH MASSIVE, HIGH-STAKES TOURNAMENTS, WE DELIVER NON-STOP ACTION TO OUR FANS.
SURREALISTIC (METALIC / TRANSPARENT 3D OBJECT)

BUILD ICONIC ESPORTS CULTURE BOLDNESS DISTINCT CONTRAST

IN TYPOGRAPHY AND COLOR
MORE THAN JUST ESPORTS ENTERTAINMENT, WE CREATE MOMENTS IN POP CULTURE.
BY PROMOTING TOURNAMENTS IN-GAME AND BROADCASTING THEM WORLDWIDE, WE CELEBRATE WITH OUR ENTIRE AUDIENCE.
WILD & YOUNG
PASSIONATE
PUBG ESPORTS
PUBG ESPORTS BRAND GUIDELINES 04

OVERVIEW INSPIRED FROM

FOUR PARACHUTES AIM-POINT BLUE & RED CIRCLE

A squad of four players is core feature of the PUBG The negative space shown between four parachute The alignment of the four parachutes crossed vertically
battlegrounds. The four simplified parachute-shaped -shaped elements illustrate crosshair aim-point, which to symbolize Ampointin, a game characteristic of
graphic elements symbolize the experience derived from symbolizes PUBG Battlegrounds’ survival battlegrounds that marked a milestone in the shooter
the ‘squad play’, and they are meant to inherit the shooting genre. genre game.
legacy of PUBG Esports as well.

4명의�스쿼드로�진행되는�플레이는�펍지�배틀그라운드�게임의 4개의�낙하산�사이로�만들어지는�네거티브�스페이스는 자기장의�변화와�이를�기반으로�한�전투는�배틀그라운드의

가장�근본적인�요소입니다. 단순화된 4개의�낙하산�모양은 조준점을�상징하며, 이는�펍지�배틀그라운드의�서바이벌�슈팅 핵심적인�요소입니다. 엇갈린�형태로�배치된�낙하산의�모양은
이를�상징함과�동시에�펍지�이스포츠의�헤리티지를�계승하는 장르를�나타내고�있습니다. 줄어드는�자기장의�모습과�그에�따라�벌어지는�다이나믹한
의미가�있습니다. 플레이들을�상징합니다.
PUBG ESPORTS BRAND GUIDELINES 05

LOGOMARK MAIN SYMBOL

This page
Lorem ipsum
shows
dolorthe
sitmain
amet,symbol
consectetuer
variations for
adipiscing
the PUBG Esports
elit, sedlogomark.
diam nonummy
The logo
nibhshown
euismodin
tincidunt
white, with
ut alternate
laoreet dolore
versions
magna
in both
aliquam
blackerat
and
volutpat. Ut wisi enim ad minim veniam, quis
yellow.
nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla
facilisi.
Lorem ipsum dolor sit amet, cons ectetuer
adipiscing elit, sed

Alternate Versions

DOWNLOAD
PUBG ESPORTS BRAND GUIDELINES 06

LOGOMARK EXCLUSION ZONE

X X

The PUBG Esports logomark is used across a

variety of applications and varying sizes, this
page shows the best way to work out the
needed clear space using the symbol scaled
0.25%. As shown there is a preferred clear
space, which should be maintained wherever
possible.

This page also give the the minimum sizes that

the PUBG Esports logomark should be used with
for both print and digital*.

*Graphics for illustration, not to scale. X X

X

MINIMUM CLEAR SPACE

Minimum Size (Print & Digital)

HD MINIMUM SIZE 20px (Height)

PREFERRED CLEAR SPACE 10px
MINIMUM SIZE MINIMUM CLEAR SPACE 5px
4mm (Height)
PREFERRED CLEAR SPACE 4mm
MINIMUM CLEAR SPACE 2mm 4K MINIMUM SIZE 40px (Height)
PREFERRED CLEAR SPACE 20px
MINIMUM CLEAR SPACE 10px
PUBG ESPORTS BRAND GUIDELINES 07

LOGOMARK VALUE GRID

This page shows how the three color versions

of the logo can be used across a variety of
backgrounds whilst maintaining a strong
contrast ratio.

90% 80% 70% 60% 50%

40% 30% 20% 10% 0%

PUBG ESPORTS BRAND GUIDELINES 08

LOGOMARK LOGO MISUSE

This page shows a variety of incorrect

treatments, effects and usages that should not
be used with the PUBG Esports logomark under
any circumstances.

The following list of incorrect usages must be

avoided to maintain the integrity of our brand.

LOGOS MAY NOT BE USED WITH GRADIENTS DO NOT ROTATE THE LOGO LOGOS MAY NOT BE USED IN ANY ALTERED FORM

LOGOS MAY NOT BE USED ON A COMPLEX BACKGROUND LOGOS CANNOT USE COLORS THAT ARE NOT
DO NOT ADD LOGO EFFECTS
THAT DOES NOT EFFECTIVELY SHOW THE LOGO DESIGNATED BY THE BRAND
PUBG ESPORTS BRAND GUIDELINES 09

LOGOTYPE MAIN LOGOTYPE

- Horizontal

This page shows the logo variations for the

PUBG Esports logotype. The logo shown in
white, with alternate versions in both black and
yellow.

Alternate Versions

DOWNLOAD
PUBG ESPORTS BRAND GUIDELINES 10

LOGOTYPE EXCLUSION ZONE

- Horizontal

PREFERRED CLEAR SPACE

The PUBG Esports logotype is used across a
variety of applications and varying sizes, this
MINIMUM CLEAR SPACE
page shows the best way to work out the
needed clear space using the U of “PUBG.” As
shown there is a preferred clear space using
the letter height, which should be maintained
wherever possible.

This page also give the the minimum sizes that

the PUBG Esports logotype should be used
with for both print and digital*.

*Graphics for illustration, not to scale.

Minimum Size (Print & Digital)

HD MINIMUM SIZE 12px (Height)

PREFERRED CLEAR SPACE 12px
MINIMUM CLEAR SPACE 5px
MINIMUM SIZE 2mm (Height)
PREFERRED CLEAR SPACE 6mm
MINIMUM CLEAR SPACE 3.6mm 4K MINIMUM SIZE 24px (Height)
PREFERRED CLEAR SPACE 24px
MINIMUM CLEAR SPACE 10px
PUBG ESPORTS BRAND GUIDELINES 11

LOGOTYPE VALUE GRID

- Horizontal

This page shows how the three color versions

of the logo can be used across a variety of
backgrounds whilst maintaining a strong
contrast ratio.

90% 80% 70% 60% 50%

40% 30% 20% 10% 0%

PUBG ESPORTS BRAND GUIDELINES 11
12

LOGOTYPE LOGO MISUSE

- Horizontal

This page shows a variety of incorrect

treatments, effects and usages that should not
be used with the PUBG Esports logotype under
any circumstances.

The following list of incorrect usages must be

avoided to maintain the integrity of our brand.

LOGOS MAY NOT BE USED WITH GRADIENTS DO NOT ROTATE THE LOGO LOGOS MAY NOT BE USED IN ANY ALTERED FORM

LOGOS MAY NOT BE USED ON A COMPLEX BACKGROUND LOGOS CANNOT USE COLORS THAT ARE NOT
DO NOT ADD LOGO EFFECTS
THAT DOES NOT EFFECTIVELY SHOW THE LOGO DESIGNATED BY THE BRAND
PUBG ESPORTS BRAND GUIDELINES 13

LOGOTYPE
- Vertical

This page shows the logo variations for the

PUBG Esports logotype. The logo shown in
white, with alternate versions in both black and
yellow.

Alternate Versions

DOWNLOAD
PUBG ESPORTS BRAND GUIDELINES 14

LOGOTYPE EXCLUSION ZONE

- Vertical PREFERRED CLEAR SPACE

MINIMUM CLEAR SPACE

The PUBG Esports logotype is used across a
variety of applications and varying sizes, this
page shows the best way to work out the
needed clear space using the U of “PUBG.” As
shown there is a preferred clear space using
the letter height, which should be maintained
wherever possible.

This page also give the the minimum sizes that

the PUBG Esports logotype should be used
with for both print and digital*.

*Graphics for illustration, not to scale.

Minimum Size (Print & Digital)

HD MINIMUM SIZE 30px (Height)

PREFERRED CLEAR SPACE 17px
MINIMUM CLEAR SPACE 7px
MINIMUM SIZE 6mm (Height)
PREFERRED CLEAR SPACE 12.7mm
MINIMUM CLEAR SPACE 8.6mm 4K MINIMUM SIZE 60px (Height)
PREFERRED CLEAR SPACE 34px
MINIMUM CLEAR SPACE 14px
PUBG ESPORTS BRAND GUIDELINES 15
14

LOGOTYPE VALUE GRID

- Vertical

This page shows how the three color versions

of the logo can be used across a variety of
backgrounds whilst maintaining a strong
contrast ratio.

90% 80% 70% 60% 50%

40% 30% 20% 10% 0%

PUBG ESPORTS BRAND GUIDELINES 16

LOGOTYPE LOGO MISUSE

- Vertical

This page shows a variety of incorrect

treatments, effects and usages that should not
be used with the PUBG Esports logotype under
any circumstances.

The following list of incorrect usages must be

avoided to maintain the integrity of our brand.

LOGOS MAY NOT BE USED WITH GRADIENTS DO NOT ROTATE THE LOGO LOGOS MAY NOT BE USED IN ANY ALTERED FORM

LOGOS MAY NOT BE USED ON A COMPLEX BACKGROUND LOGOS CANNOT USE COLORS THAT ARE NOT
DO NOT ADD LOGO EFFECTS
THAT DOES NOT EFFECTIVELY SHOW THE LOGO DESIGNATED BY THE BRAND
PUBG ESPORTS BRAND GUIDELINES 17

SIGNATURE MAIN SIGNATURE

- Wide Lockup

A signature logo is made up of two elements:

The logomark and The logotype.

The logo shown in white, with alternate versions

in both black and yellow.

Alternate Versions

DOWNLOAD
PUBG ESPORTS BRAND GUIDELINES 18

SIGNATURE CONSTRUCTION
- Wide Lockup

The margin space between the logomark and the

horizontal logotype is fixed by the width of U at
'PUBG'.
PUBG ESPORTS BRAND GUIDELINES 19

SIGNATURE EXCLUSION ZONE

- Wide Lockup

The PUBG Esports signature is used across a PREFERRED CLEAR SPACE

variety of applications and varying sizes, this
page shows the best way to work out the MINIMUM CLEAR SPACE
needed clear space using the U of “PUBG.” As
shown there is a preferred clear space using
the letter height, which should be maintained
wherever possible.

This page also give the the minimum sizes that

the PUBG Esports signature should be used
with for both print and digital*.

*Graphics for illustration, not to scale.

Minimum Size (Print & Digital)

HD MINIMUM SIZE 16px (Height)

PREFERRED CLEAR SPACE 38px
MINIMUM CLEAR SPACE 25px
MINIMUM SIZE 6mm (Height)
PREFERRED CLEAR SPACE 12.7mm
MINIMUM CLEAR SPACE 8.6mm 4K MINIMUM SIZE 32px (Height)
PREFERRED CLEAR SPACE 76px
MINIMUM CLEAR SPACE 50px
PUBG ESPORTS BRAND GUIDELINES 20

SIGNATURE VALUE GRID

- Wide Lockup

This page shows how the three color versions

of the logo can be used across a variety of
backgrounds whilst maintaining a strong
contrast ratio.

90% 80% 70% 60% 50%

40% 30% 20% 10% 0%

PUBG ESPORTS BRAND GUIDELINES 21

SIGNATURE LOGO MISUSE

- Wide Lockup

This page shows a variety of incorrect

treatments, effects and usages that should not
be used with the PUBG Esports signature logo
under any circumstances.

The following list of incorrect usages must be

avoided to maintain the integrity of our brand.

LOGOS MAY NOT BE USED WITH GRADIENTS DO NOT ROTATE THE LOGO LOGOS MAY NOT BE USED IN ANY ALTERED FORM

LOGOS MAY NOT BE USED ON A COMPLEX BACKGROUND LOGOS CANNOT USE COLORS THAT ARE NOT
DO NOT ADD LOGO EFFECTS
THAT DOES NOT EFFECTIVELY SHOW THE LOGO DESIGNATED BY THE BRAND
PUBG ESPORTS BRAND GUIDELINES 22

SIGNATURE
- Horizontal Lockup

A signature logo is made up of two elements:

The logomark and The logotype.

The logo shown in white, with alternate versions

in both black and yellow.

Alternate Versions

DOWNLOAD
PUBG ESPORTS BRAND GUIDELINES 23

SIGNATURE CONSTRUCTION
- Horizontal Lockup

The margin space between the logomark and the

vertical logotype is fixed by the width of U at
'PUBG'.
PUBG ESPORTS BRAND GUIDELINES 24

SIGNATURE EXCLUSION ZONE

- Horizontal Lockup
PREFERRED CLEAR SPACE

The PUBG Esports signature is used across a MINIMUM CLEAR SPACE

variety of applications and varying sizes, this
page shows the best way to work out the
needed clear space using the U of “PUBG.” As
shown there is a preferred clear space using
the letter height, which should be maintained
wherever possible.

This page also give the the minimum sizes that

the PUBG Esports logotype should be used
with for both print and digital*.

*Graphics for illustration, not to scale.

Minimum Size (Print & Digital)

HD MINIMUM SIZE 36px (Height)

PREFERRED CLEAR SPACE 72px
MINIMUM CLEAR SPACE 50px
MINIMUM SIZE 6mm (Height)
PREFERRED CLEAR SPACE 12.7mm
MINIMUM CLEAR SPACE 8.6mm 4K MINIMUM SIZE 62px (Height)
PREFERRED CLEAR SPACE 144px
MINIMUM CLEAR SPACE 100px
PUBG ESPORTS BRAND GUIDELINES 25

SIGNATURE VALUE GRID

- Horizontal Lockup

This page shows how the three color versions

of the logo can be used across a variety of
backgrounds whilst maintaining a strong
contrast ratio.

90% 80% 70% 60% 50%

40% 30% 20% 10% 0%

PUBG ESPORTS BRAND GUIDELINES 26

SIGNATURE LOGO MISUSE

- Horizontal Lockup

This page shows a variety of incorrect

treatments, effects and usages that should not
be used with the PUBG Esports signature under
any circumstances.

The following list of incorrect usages must be

avoided to maintain the integrity of our brand.

LOGOS MAY NOT BE USED WITH GRADIENTS DO NOT ROTATE THE LOGO LOGOS MAY NOT BE USED IN ANY ALTERED FORM

LOGOS MAY NOT BE USED ON A COMPLEX BACKGROUND LOGOS CANNOT USE COLORS THAT ARE NOT
DO NOT ADD LOGO EFFECTS
THAT DOES NOT EFFECTIVELY SHOW THE LOGO DESIGNATED BY THE BRAND
PUBG ESPORTS BRAND GUIDELINES 27

SIGNATURE
- Stacked Lockup

A signature logo is made up of two elements:

The logomark and The logotype.

The logo shown in white, with alternate versions

in both black and yellow.

Alternate Versions

DOWNLOAD
PUBG ESPORTS BRAND GUIDELINES 28

SIGNATURE CONSTRUCTION
- Stacked Lockup

The margin space between the logomark and the

vertical logotype is fixed by the width of U at
'PUBG'.
PUBG ESPORTS BRAND GUIDELINES 29

SIGNATURE EXCLUSION ZONE

- Stacked Lockup PREFERRED CLEAR SPACE

MINIMUM CLEAR SPACE

The PUBG Esports signature is used across a

variety of applications and varying sizes, this
page shows the best way to work out the
needed clear space using the U of “PUBG.” As
shown there is a preferred clear space using
the letter height, which should be maintained
wherever possible.

This page also give the the minimum sizes that

the PUBG Esports logotype should be used
with for both print and digital*.

*Graphics for illustration, not to scale.

Minimum Size (Print & Digital)

HD MINIMUM SIZE 70px (Height)

PREFERRED CLEAR SPACE 104px
MINIMUM CLEAR SPACE 84px
MINIMUM SIZE 12mm (Height)
PREFERRED CLEAR SPACE 18mm
MINIMUM CLEAR SPACE 14mm 4K MINIMUM SIZE 140px (Height)
PREFERRED CLEAR SPACE 208px
MINIMUM CLEAR SPACE 168px
PUBG ESPORTS BRAND GUIDELINES 30

SIGNATURE VALUE GRID

- Stacked Lockup

This page shows how the three color versions

of the logo can be used across a variety of
backgrounds whilst maintaining a strong
contrast ratio.

90% 80% 70% 60% 50%

40% 30% 20% 10% 0%

PUBG ESPORTS BRAND GUIDELINES 31

SIGNATURE LOGO MISUSE

- Stacked Lockup

This page shows a variety of incorrect

treatments, effects and usages that should not
be used with the PUBG Esports logomark under
any circumstances.

The following list of incorrect usages must be

avoided to maintain the integrity of our brand.

LOGOS MAY NOT BE USED WITH GRADIENTS DO NOT ROTATE THE LOGO LOGOS MAY NOT BE USED IN ANY ALTERED FORM

LOGOS MAY NOT BE USED ON A COMPLEX BACKGROUND LOGOS CANNOT USE COLORS THAT ARE NOT
DO NOT ADD LOGO EFFECTS
THAT DOES NOT EFFECTIVELY SHOW THE LOGO DESIGNATED BY THE BRAND
BRAND
ELEMENTS
PUBG ESPORTS BRAND GUIDELINES 33

COLOR
- Primary Color

For contents that need to emphasize the identity

of PUBG Esports, it is recommended to use
primary colors : PUBGE Yellow, White, Black.

The usage of color is not highly restricted. Colors

that represent the identity of PUBG Esports, such
as the official colors of PUBG Esports teams or
events, can also be used as both primary and
secondary colors.

You may use other colors if the color helps

conveying the message of the contents. In such
cases, please contact BX Dept. for consulting.

PUBGE YELLOW PUBGE WHITE PUBGE BLACK

11 . 0 . 93 . 0 0.0.0.0 70 . 50 . 30 . 100
239 . 249 . 35 255 . 255 . 255 0.0.0
EFF923 ffffff 000000
PANTONE 394C
PUBG ESPORTS BRAND GUIDELINES 35
34

Light
TYPEFACE
- Primary

This is the primary typefaces for PUBG Esports.

Medium
Typography plays an important role in maintaining
the simple yet bold feel of PUBG Esports.

In order to efficiently derive the design results,

primary and secondary fonts can be used
together.

Bold
DOWNLOAD ExtraBold REFRIGERATOR DELUXE
ABCDEFGHIJKLMNOPQRSTUVWXY
1234567890!@#$%^&*( )
PUBG ESPORTS BRAND GUIDELINES 36

TYPEFACE TRANSDUCER EXTENDED BLACK

ABCDEFGHIJKLMN
- Secondary

OPQRSTUVWXYZ
These are the Secondary typefaces for PUBG
Esports.

Typography plays an important role in maintaining

the simple yet bold feel of PUBG Esports.

1234567890
In order to efficiently derive the design results,
primary and secondary fonts can be used
together.

!@#%^&*( )

TRANSDUCER EXTENDED BOLD TRANSDUCER CONDENSED BOLD PUBG HEADLINE BOLD BEE ONE / TWO / THREE / FOUR

ABCDEFG ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMNOPQR

OPQRSTUVWXYZ
HIJKLMN
OPQRSTU OPQRSTUVWXYZ
VWXYZ
1234567890! 1234567890! STUVWXYZ1234567890!
@#%^&*( )
1234567890!
DOWNLOAD @#%^&*( ) @#%^&*( ) @#$%^&*( )
PUBG ESPORTS BRAND GUIDELINES 36

GRAPHIC ASSETS COUNTOUR LINE PATTERN

This graphic pattern is a line representation of the

contours of the map. It is recommended to use
crop like the example of image.

EXAMPLE

DOWNLOAD
PUBG ESPORTS BRAND GUIDELINES 36

GRAPHIC ASSETS GEOMETRIC ELEMENTS

This is the Graphic elements for PUBG Esports.

These graphics are mostly derived from the game
elements of Battlegrounds, and are composed of
line or flat shapes, symbolic icons.

Tactical Icon

AIM-POINT NARROWING GRENADE BLUE&RED ZONE SMOKE SHELL TACTICAL ARROW

DOWNLOAD BLUE ZONE IN MAP
VISUAL CONTENTS
DESIGN GUIDE
PUBG ESPORTS BRAND GUIDELINES

VISUAL CONTENTS CONTENTS EXAMPLES

- Layout

The contents of PUBG Esports is produced by

combining its own unique elements such as brand MOST ASSISTS PLAYER
EACH STAGE IN PGC 2023

colors, typefaces, patterns, and graphic elements. GROUP STAGE WINNERS BRACKET LOSERS BRACKET1

The designed contents should contain strong JONATHAN IVAS DAEVA

ASSIST

typography and layout, consistent margin, and 21 21 21

selection of appropriate image/photo asset. MATCH

15 15 15

LILGHOST SEOUL
As long as the outcome succefully illustrate sthe WHERE IS THE AIRDROP BOX?

identity of PUBG Esports, its layout or typography

may vary as shown beside.

PUBG QUIZ

PUBG QUIZ
MESSAGE TO FANS WHERE IS THE AIRDROP BOX? MESSAGE TO FANS

PCS7 ASIA

TOP3
MOST WWCD WINNING TEAM

WWCD
WINNERS
IN PGC 2023
KWANGDONG
FREECS
X4 2023 PUBG ESPORTS
GLOBAL TOURNAMENTS
PUBG ESPORTS BRAND GUIDELINES

VISUAL CONTENTS DESIGN STRUCTURE

- Visual Hierarchy

The design contents of PUBG Esports is produced 1) HIGHEST HIERARCHY The background occupies a high proportion in the visual hierarchy, so it is
by combining its own unique elements such as (BACKGROUND) recommended to use colors that can represent PUBG Esports' identity, such as
brand colors, typefaces, patterns, and graphic PUBG's primary brand colors (PUBGE Yellow, White, Black). If the content is designed
elements. for specific PUBG Esports event/team, you may use the color that represents the
event/team. This may not apply if the background is illustration or photo.
Each element must be used according to the visual
hierarchy system to provide contrast between
elements’ size, color, alignment and proximity.
2) HIGH HIERARCHY Elements with high hierarchy, such as headlines or portrait image, should be placed
The sample shown beside is intended to illustrate in appropriate positions to maximize message delivery. If the element is typefaces,
the visual hierarchy system of PUBG Esports it is recommended to use PUBG E-sports’ primary color, but secondary color can also
design productions, therefore not all design be use, if needed.
productions need to follow the layout exactly.

3) MIDDLE HIERARCHY It is recommended to use PUBG E-sports’ primary colors or secondary colorsfor
elements with middle hierarchy, such as subheading.

4) LOW HIERARCHY PUBGE’s geometric elements are considered to be lower in visual hierearchy system.
They help building up PUBGE’s identity rather than conveying direct messages.
PUBGE’s primary colors and sub-colors can be applied in this hierarchy level.
Please try not to use too many visual elements within a single piece of content.

*COLOR USAGE
1) Primary Color : Primary colors of PUBG Esports (PUBGE Yellow, Black, White)
2) Secondary Color : Identity color of PUBGE Esports Team (ex. Orange fo r17 Gaming)
3) Optional Color : Light gray for graphic element that has low priority/hierarchy
PUBG ESPORTS BRAND GUIDELINES

VISUAL CONTENTS CONTENTS ORIENTATION

- Format

When the content is shared through different

channels, it is recommended to reproduce the
content in a format optimized for each channel.

Even if the size or ratio of the content changes, it

is recommended to keep the basic visual hierarchy
and margin regulations within its original content
as similar as possible.

The sample shown beside is intended to illustrate

the visual hierarchy system of PUBG Esports
design productions, therefore not all design
productions need to follow the layout exactly.

1:1 RATIO 16:9 RATIO (LANDSCAPE)

Recommended for Instagram / Facebook post Recommended for Youtube / Desktop background image

16:9 RATIO (PORTRAIT)

Recommended for Reels / Shorts
PUBG ESPORTS BRAND GUIDELINES

VISUAL CONTENTS COLOR USAGE EXAMPLE

- Color Usage

Priority is given to producing contents using PUBG

Esports’ primary color, but this recommendation
may change depending on the nature of the
content.

One of the following options may be applied to the

designed contents:

a) Design with PUBG Esports Primary colors only.

b) Designated colors for PUBG Esports event may

be used for relevant contents.

c) Designated colors for PUBG Esports Team may

be used for relevant contents.

d) If the content is for promotional use, it may use

the color scheme of relevant brand, if needed.
a) Basic Color Usage b) PUBG Esports Event Colors c) PUBG Esports Team Colors
Mostly designed with PUBG Esports Primary color along with Designated colors for PUBG Esports event may be used for Designated colors for PUBG Esports Team may be used for
secondary color (Esports team color) . relevant contents. The color of PUBG Esports’ Brand Identity relevant contents
can be matched with the entire color scheme, if needed.
PUBG ESPORTS BRAND GUIDELINES

VISUAL CONTENTS DESIGN SAMPLES

- CATEGORIZED EXAMPLES

CENTER-ALIGNED TYPOGRAPHY
The samples on the right are the design creations
you can expect when PUBG Esports’ graphic
elements are combined together.

Productions can be categorized into similar

layouts according to their nature to maintain unity
and subdivision. For general post or
announcement, center-aligned layout is
recommended.

LEFT / RIGHT LAYOUT

THE HIGHEST KILL
For productions that need to emphasize numbers,
IN GRAND FINAL

127
we recommend a layout that divides the space to
the left and right to separate numbers and other
graphic elements.
PUBG ESPORTS BRAND GUIDELINES

VISUAL CONTENTS DESIGN SAMPLES

- CATEGORIZED TEMPLATE

COVER PHOTO (PORTRAIT IMAGE)

For video clips that focus on people, such as
interviews or messages, it is recommended to
create a cover.

WHERE IS THE AIRDROP BOX?

COVER PHOTO (IN-GAME FOOTAGE BASED)
For video clips that deals with in-game footage,
such as match highlight or Throwback clip, it is

PUBG QUIZ

PUBG QUIZ
recommended to create a cover.

Make sure that the game screen is well exposed

on the thumbnail.

WHERE IS THE AIRDROP BOX?

E.O.D

@BX DESIGN TEAM MAR.2023