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Chapter Two: Talking the Theory
This chapter gives an elaborate explanation of communication theory and how the
various methods can be used to evaluate the communication theory. It begins with a brief
introduction of what communication means; it is a social process of creating and
understanding messages(text) that elicit a reply. There are various ways that communication
theory can be evaluated they include. Scientific method theory, according to Karl Popper, a
good theory is testable. It must undergo what we call falsifiability; Falsifiability means theory
can be tested and disproved if it is wrong. It is tested through various scientific research
methods. The second way of testing is the interpretive method. It discusses the theory based
on two bases: clarification of values; the ability to bring people's values into open
light(Chitode, 2021). The other way is through understanding people, offering fresh insight
about the people. It is essential to use the scientific or interpretive because it gives clear
direction on which way to take in course work; the other reason is you can’t understand a
theory unless you get familiar with perception, truths, and the purpose of the theory. The final
testing method is intuition; this refers to the relationships, possibilities that go beyond
information from your physical senses.
Hello, I agree that communication is very vital when we talk about theory. We need
clear communication to understand a particular theory fully. Every theory needs to be tested
to be proved valid or disapproved if it is indeed. Many theories have been developed, and they
are beneficial in our coursework to help grasp certain concepts. The relevance of a theory is
based on its purpose, truth about its assumptions. Therefore, there is a need for it to be tested.
Interpretive is the best way to validate a theory, unlike scientific, entirely based on quantitive
research. Interpretive help to look into the nature of people and their values. It engages the
community. Interpretive theory helps to generate changes, creating reforms in the society
because it is based on qualitative research. Scientific methods are helpful to the scholars and
the researchers and may not affect change yo the community.
Chapter Four: Mapping the Territory
Apart from understanding the communication theory, it is good to understand the
fields of communication theory; this can be understood through various surveys. This chapter
highlights the seven fields of communication Theory. The first field is Rhetorical tradition; in
this field, communication is an artful public address. It is relative speech distinguishes human
from animals and how single speaker influences multitudes. The second one is the
Phenomenology tradition in this field; communication is viewed as an experience of self and
another individual through dialogue getting information from the people living it. The other
field is Ethical tradition(Houston & Buzzanell, 2018). This comes as a result of ethical
responsibility. People of a specific ethical character interact in beneficial ways. The fourth
one is Social tradition which states communication is the creation of the social reality. The
fifth one is Semiotic Tradition which states that communication is a process of sharing
through signs. The other field is the cybernetic tradition in this area; communication is viewed
as artificial intelligence. The final one is Critical Tradition communication is a reflective
challenge to unjust discourse.
Hello, I agree with the author; we also need to understand the various fields of
communication theory. Apart from testing the theory, it's essential to understand their context
to make the communication relevant. Ethical tradition is majorly applicable in a major
organization, workplace, business away from their homes. They are exposed to a new culture,
values that shape their mode of interaction. Due to globalization and westernization, there
have been dynamic changes in culture; this has affected how people talk, eat, and interact.
During this process, they engage in social-cultural tradition. Another critical field that has
expanded is the Internet and modern technology. This has brought a new phenomenon of
artificial intelligence. This has hit the world people can interact and relate with other people
worldwide through digital platforms.
References
Chitode, J. S. (2021). Communication theory. Technical Publications.
Houston, J. B., & Buzzanell, P. M. (2018). Communication and resilience: Concluding
thoughts and key issues for future research. Journal of Applied Communication
Research, 46(1), 26-27.
Lecture Notes Chapter Two
Lecturer Notes Chapter Four

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Chapter Two: Talking the Theory

introduction of what communication means; it is a social process of creating and

information from your physical senses.

the researchers and may not affect change yo the community.

Chapter Four: Mapping the Territory

Apart from understanding the communication theory, it is good to understand the

Phenomenology tradition in this field; communication is viewed as an experience of self and

as artificial intelligence. The final one is Critical Tradition communication is a reflective

challenge to unjust discourse.

to make the communication relevant. Ethical tradition is majorly applicable in a major

worldwide through digital platforms.

Chitode, J. S. (2021). Communication theory. Technical Publications.

Houston, J. B., & Buzzanell, P. M. (2018). Communication and resilience: Concluding

Research, 46(1), 26-27.

Lecture Notes Chapter Two

Lecturer Notes Chapter Four

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