WORKSHEET 15

DIRECTING CASE STUDIES

Q1. Kritika, the marketing manager of a company listens to every one's opinion, ideas and concerns but
the final decision is her own. What leadership style is Kritika using?
Q2. Mohan and Sohan are friends working in ABC Limited as production manager and sales manager
respectively. In an interdepartmental meeting, Sohan informed Mohan about the change in the marketing
policy of the company. Identify the type of communication in the above example.
Q3. In organizations like Infosys, Tata etc the managers may change but the directing process continues
because without direction the organizational activities cannot continue further. Identify the characteristic
of directing.
Q4. Shiv has recently joined an industrial unit manufacturing low cost LED bulbs. He is five workers
working under him. He gives them instructions to ensure optimum utilization of resources and
achievement of work targets. He provides good on the job training to the workers to build an efficient
team. He also an analyses the work performed by them and gives feedback. The work perform by Shiv
maybe described as an important element of directing. Which element of directing has been highlighted
above?
Q5. The process of is the use of non-coercive influence to direct and coordinate the activities
of the members of an organized group towards the accomplishment of group objectives.
Q6. A manager exercises more control over his subordinate by using forces within the group. Identify the
leadership style.
Q7. A Manager needs to use various ways to lead, motivate and inspire the subordinate and to
communicate with them suitably. These ways are collectively called the function of
management.
Q8. Rajat, a sales manager achieved his sales target one month in advance. His achievement is displayed
on the notice board and the CEO of the company about its certificate and the best performance to him.
Name the incentive.
Q9. ABC Limited adopts a systematic performance appraisal system which provides opportunities to
employees to improve their skills and be promoted to a higher level jobs. Identify the type of incentive.
Q10. Dheeraj gives due care in designing jobs so that it offers a meaningful work experience by assuming
a diversity of a content requiring high level of knowledge. Identify the type of incentive.
Q11. ABC Limited generate good profits due to growing reputation of the business as a result of sincerity
of its employees, in order to give recognition to its employees and motivate them to continue with the
good work, the company decided to give a certain percentage of profit to them. Identify the type of
incentive.
Q12. Jack Welch was chairman and CEO of General Electric between the year 1981 and 2001. During his
tenure at GE, the company’s value rose to 4000%. When he retired from General Electric he received a
severance payment of $417 million, the largest such payment in history. He once remarked “If you pick
the right people and give them opportunity to spread their wings, and put compensation as a carrier
behind it, you don’t have to manage them.”
In context of the above case, Identify and explain the style of leadership he is referring to in the above
lines.
Q13. Three friends, Sagar, Sameer and Saurabh, after completing their masters from a reputed college in
Chennai were discussing about the type of organisation they would like to join.
Q14. Sameer wanted to work in a company which had appropriate skill development plans for its
employees and helps the employees to grow to higher levels in the organisation. In addition to this the
company also provide facilities like housing, medical aid etc.
Sagar wanted to take up a government job since he wanted surety about his future and it will help him
work with greater zeal. It also provides him pension when he will retire from his service.
 Saurabh said that he would prefer to work in an organisation, which has the culture of individual
autonomy, is considerate to employees and provides the employees with opportunity for personal growth
and a meaning work experience.
Identify the various incentives discussed by the three friends above.
Q15. A and B work in a garment factory. A always earns higher wage rate than B as it produces more
units of output. Identify the type of incentive.
Q16. In order to motivate the workers in the factory to work overtime, Manoj decided to provide
additional wages to the workers. On knowing this, a worker in his factory, Madhur, was very happy,
whereas Raju was disappointed as he prefers to go back home on time rather than working for overtime
wages. Identify the feature of motivation being described here.
Q17. Suman work as a Project coordinator in an export house. When the workload is high, she is able to
convince them by explaining to them the purpose of providing training and motivating them with
additional rewards so as to be able to win the whole hearted cooperation. Identify the element of
directing.
Q18. A mobile manufacturing company has recently decided to make the job environment better by
redefining the workplace for the employee by designing jobs having greater variety of content. This had
definitely increased the interest of employees in their work. This step of the company has earned a
favourite mentioning in a national newspaper. The promotion policy of the company has now been made
more interesting by allowing employees to grow to the higher level. Many of the employees had earlier
complained of fear of getting fired early. The company has clarified its stance on this and told them not
to worry by assuring them to get permanent after crossing the ad hoc period of six months. Wit h
everything going right for the company the top management has started devoting a lot of time on special
features of the internal environment which will distinguish the company from other companies in the
industry. The employees know that working in this company will only add to their good track record.
The company assures the employees a higher ranking in the organizational set up, provided on works
hard, with authority, rewards, recognition and better perquisites. With such a decent effort making the
company is geared to ‘touch skies’.
Identify the Non- Financial Incentives by quoting lines in the above case.
Q19. Huma is working in a company on a permanent basis. As per the job agreement she had to work for 8
hours a day and was free to work overtime. She worked overtime, due to which she fell ill and had to
take leave from her work. No one showed concern and enquired about her health.
Identify the needs Huma is able to fulfil. Also explain other two needs of Huma which still remained
unsatisfied.
Q20. There are two sources of recruitment and in one of them, employees are vertical shifted to a higher
position. Mr. Vikram, an employee of Gurpreet Ltd has been shifted from the post of Assistant General
Manager to General Manager. Now he carries higher authority, responsibilities, position and salary. He
is given rewards, prestige, recognition, etc
a) Identify the source under which employees is shifted.
b) Name the other source of business apart from the one mentioned in (a).
c) Identify the type of incentive being provided to Mr. Vikram
Q21. A company is providing incentives in the form of monetary terms. The company came up with a plan
of giving more wages to workers who perform beyond a set standard. By the end of the year the
company has some other plans. It wants to give an incentive to the workers over and above the wages.
The workers have started putting more efforts. The company has announced that after the month of
March it will be giving shares to the exceptional employees in the profits of the company. The company
is hoping to get a good response from the employees from this announcement in terms of better
performance and contribution.
a) Identify the category of incentives highlighted here.
b) Identify the types of these incentives quoting the lines.
Q22. A manger sets target for his subordinates without discussing it with them. He firmly tells them if the
task is not completed then strict action will be taken against them. Which style of leadership is the
manager following? Explain with suitable diagram.
Q23. Sagar is the manager in the production department of Riders Ltd. which is known for its electronic
products. All products are manufactured under Sagar’s guidance. The various activities in the production
department are initiated in accordance to his instructions. He is very clear and specific in issuing
instructions to his subordinates in order to ensure smooth working of the department. He personally
oversees the method followed by the workers for production of each item. He misses no opportunity to
praise his subordinates for their good work. All his team members feel very happy and satisfied them to
innovate and be more creative at their work. Identify the various elements of directing highlighted by
quoting the lines.
Q24. Vaibhav limited announced an incentive of 8,000 to its employees who do not take leave in the most
hectic time schedule like during Diwali time and show better performance. Since employees tend to take
leave during this time, the chairman announced incentive to avoid delays in fulfilling the orders and
ensuring smooth operation.
a) Identify the category of incentive which was granted to employees.
b) State the type of incentive highlighted here.
Q25. Ram Murthy, the CEO of 'Goodcare Hospitals', a leading chain of hospitals, decided to reward the
good work of the doctors of this organization. For this he instituted two running trophies. A 'Healthcare
Achievers Trophy' to acknowledge and appreciate the tireless efforts of the doctors who rendered
selfless services to the patients find another 'Beti Bachao Trophy' to recognize the outstanding work
done by the doctors in saving the girl child. The CEO also wanted to improve the health services in rural
areas all over the country. He decided that all doctors must work in rural areas for at least 6 months. He
also decided that the para medical staff should be employed locally.
a) Identify the function of management discussed above.
b) Identify the element of function of management highlighted above.
c) Identify the incentive provided by 'Goodcare Hospitals' to its doctors through running trophies.
d) Which need of the doctors will be satisfied through the incentive identified in the previous question?

Q26. ABC Limited is a company manufacturing leather jackets. The company gives good basic pay,
dearness allowance as well as an incentive over it above wages/salaries to its workers. However, the
company has a policy of hiring workers on adhoc basis only. A worker, who is not able to attain the
standard performance, is retrenched, and in place of him a new employee is hired on a temporary basis.
That is no stability about future income for the workers. The workers always feel why it on this aspects
and do not work with greater zeal.
a) Identify the function of management discussed above.
b) Identify the incentives offered by ABC limited to its workers.
c) Identify the incentive not given by the company to which workers.
i. Job enrichment
ii. Career advancement opportunity
iii. Job security
iv. Employee empowerment
d) What according to you, is the reason for such a policies of ABC Limited?
i. ABC Limited believes that if jobs are made interesting, the job itself becomes a source of
motivation to the individual
ii. ABC Limited believes empowerment contributes positively to the use of skills and talents
of the job performance
iii. ABC Limited believes that when workers feel that they are not likely to lose their jobs,
they may become complacent.

Q27. Arun is working in a multinational company in Gurgaon. He was running temperature for the last
many days. When his blood was tested, he was found positive for dengue with a very low platlet count.
Therefore, he was admitted in the hospital and the blood transfusion was advised by the doctors. One of
his colleagues sent a message about it to his immediate superior 'Mr Narain'. Mr Narain send a text
message to the employees of the organization requesting them to donate blood for Arun. When the
 general manager came to know about it, he ordered for fumigation in the company premises and
cleanliness of the surroundings.
a) Identify the function of management discussed in the above case.
b) Identify the element of function of management highlighted above.
c) " ...... sent a text message to the employees of the organization requesting them to donate blood for
Arun". Identify the type of communication discussed above.
d) " .... ordered for fumigation in the company premises and surroundings". Identify the type of
communication discussed above.

Q28. The workers always try to show their inability when any new work is given to them. They are always
unwilling to take up any kind of work. Due to sudden rise in demand a firm wants to meet excess orders.
The supervisor is finding it difficult to cope up with the situation. Identify the element of directing than
can help the supervisor in handling the problem.
Q29. Gagan has joined as a Managing Director of True Help Ltd., a company engaged in the business of
providing road side assistance to the vehicle owners. He was previously working in an automobile
company. As a part of the joining incentive, the company has allotted him 400 shares of the company.
In context of the above case:
a) Identify the type of source of recruitment used by True Help Ltd. to fill up the post of Managing
Director.
b) Identify the type of financial incentive offered to Gagan. Also, state any one other method that
can be used to offer financial incentives to the employees.
Q30. In an organisation all the employees take things easy and are free to approach anyone for minor
queries and problems. This has resulted in everyone talking to each other and thus resulting in
inefficiency in the office. It has also resulted in the loss of secrecy and confidential information being
leaked out. Identify the type of communication discussed.
Q31. Identify the elements of directing:
a) Mr. Pramod Agarwal , a manager explains a worker about operations to be carried out by him on
a hi-tech machine.
b) Mr Rajinder Tyagi, a mining engineer explains about safety precautions to be followed while
working in a coal mine.
c) Mr Anil Saraf, a managing director declares share in the profits to the managers for their
contributions to enhance the profits in the company.
d) Mr Rajiv Asopa, a manager inspires employees by playing lead role in performing a work.

Q32. Identify and explain the non-financial incentives in the following cases:
i. A computer training centre organises skill development programmes. They have a sound
promotion policy to give more growth opportunities to the employees.
ii. Casio Drive is an Outdoor Advertising Company. They ensure that the employees make their
work more meaningful. There are opportunities for personal growth. This results in an increase
in motivation for the employees at the workplace.
iii. Staff of an international school has been given autonomy to conduct online classes. They are
involved in the decision-making process for conduct of examination. The positive outcome is
the tapping of skills and talents of the employees to a higher degree.
iv. Raghu Enterprises announces the name of the star employee who has the maximum sales for the
month. The name of the employee is written on the notice board and his/her picture is flashed on
the company website with the picture.