CHAPTER-1

INTRODUCTION

What is E-Commerce?

E-commerce is the activity of electronically buying or selling of products on online services or

over the Internet. The term was coined and first employed by Dr .Robert Jacobson, Principal

Consultant to the California State Assembly's Utilities & commerce Committee, in the title and

text of California's Electronic Commerce Act, carried by the late Committee Chairwoman

Gwen Moore and enacted in 1984. Electronic commerce draws on technologies such as

mobile commerce, electronic funds transfer, supply chain management, Internet marketing,

online transaction processing, electronic data interchange (EDI), inventory management

systems, and automated data collection systems. E-commerce is in turn driven by the

technological advances of the semiconductor industry, and is the largest sector of the

electronics industry. Modern electronic commerce typically uses the World Wide Web for at

least one part of the transaction's life cycle although it may also use other technologies such

as e-mail. Typical e-commerce transactions include the purchase of online books (such as

Amazon) and music purchases (music download in the form of digital distribution such as

iTunes Store), and to a less extent, customized/personalized online liquor store inventory

services. There are three areas of e-commerce: online retailing, electronic markets, and online

auctions. E-commerce is supported by electronic business. E-commerce businesses may also

employ some or all of the followings:

• Online shopping for retail sales direct to consumers via Websites and mobile apps, and conversational
commerce via live chat, catboats, and voice assistants.

• Providing or participating in online marketplaces, which process third party business-to-consumer

(B2C) or consumer to-consumer (C2C) sales.

• Business-to-business (B2B) buying and selling, gathering and using demographic data through web
contacts and social media.
 • Business-to-business (B2B) electronic data interchange marketing to prospective and established
customers by e-mail or fax (for example, with newsletters engaging in prevail for launching new
products and services. Online financial exchanges for currency exchanges or trading purposes.

IT INCLUDES:-

1. B2C – business to patron-

B2C organizations sell to their end-consumer. The B2C version is the maximum
commonplace business model, so there are many particular methods below this umbrella.
Something you purchase in an internet keep as a patron assume wardrobe, household
elements, enjoyment is performed as a part of a B2C transaction.
The selection-making technique for a B2C purchase is a good deal shorter than an
enterprise-to business (B2B) buy, specifically for gadgets that have a lower value. Consider
it it’s a lot less difficult with a view to determine on a brand new pair of tennis footwear than
for your company to vet and purchase a brand new email carrier company or meals caterer.
Because of this shorter sales cycle, B2C corporations usually spend less advertising and
marketing greenbacks to make a sale, however actually have a lower average order value
and much less routine orders than their B2B counterparts.

2. B2B – commercial enterprise to commercial enterprise-

In a B2B enterprise model, a commercial enterprise sells its products or services to every
other commercial enterprise.
Every so often the client is the stop person, but often the consumer resells to the consumer.
B2B transactions usually have a longer income cycle, but higher order price and more
habitual purchases. Latest B2B innovators have made an area for themselves by using
replacing catalogues and order sheets with ecommerce storefronts and stepped forward
targeting in niche markets.
In 2020, close to 1/2 of B2B buyers are millennial — nearly double the amount from 2012.
As more youthful generations enter the age of making business transactions, B2B selling in
the on-line area is turning into more important.

3. C2B – patron to business-

 C2B agencies permit individuals to promote goods and offerings to groups. On this
e-commerce model, a domain would possibly allow clients to post the work they need to be
finished and have businesses bid for the opportunity associate advertising offerings might
additionally be considered C2B.
Enlace changed into an early innovator on this model by way of helping companies rent
freelancers.
The C2B ecommerce model’s competitive edge is in pricing for goods and services.
This technique offers clients the strength to call their fee or have organizations at once
compete to fulfil their wishes. Latest innovators have creatively used this model to attach
businesses to social media influencers to market their products.

4. C2C – customer to patron

A C2C business additionally referred to as an internet marketplace which connects

purchasers to exchange items and services and normally make their money through
charging transaction or listing costs. Online organizations like Craigslist and eBay
pioneered this model in the early days of the internet. C2C companies gain from
self-propelled increase by way of influenced customers and sellers, however face a key
assignment in satisfactory manage and technology upkeep.

E-commerce gives clients the following blessings:

Convenience- E-commerce can occur 24 hours an afternoon, seven days a week.

Expanded selection- Many stores offer a much wider array of merchandise online than they
deliver in their brick-and-mortar counterparts and lots of stores that completely exist online may also
offer purchasers distinct inventory this is unavailable somewhere else.

E-commerce includes the subsequent dangers:

Limited customer support- In case you are shopping online for a laptop, you cannot truly ask an
employee to demonstrate a particular version's features in individual. And despite, the fact that
some websites can help you chat on-line with a personnel member this is not a regular practice.

Loss of immediate gratification- When you buy an item online, you should await it to be shipped
to your private home or office. However, outlets like Amazon make the ready recreation a touch bit
less painful by using presenting identical-day shipping as a top class alternative for select products.

Incapability to the touch products- Online snap shots do no longer necessarily deliver the entire
tale about an item, and so ecommerce purchases may be unsatisfying whilst the products received
do not match patron expectancies. Working example: an object of apparel may be made from
shoddier cloth than its on line image suggests.
What isan E-Commerce platform?

An e-commerce platform, also called e-commerce software, is an application that facilitates the buying and
selling of products online.
Businesses use e-commerce platforms to manage their websites and operate their sales and marketing
functions. At their most basic level, all e-commerce platforms provide consumers with the following
three features:

1.A search capability that allows them to easily find products online.

2.A digital cart that allows them to manage their orders.

3.A payment system that allows them to make purchases.

Many platforms also use data analytics to provide business with insights into their consumer’s behavior
so that they can improve their digital marketing and business operations. Further, we will discuss about
the e-commerce platforms such as Amazon and Flip cart and we will compare and evaluate them on the
basis of sales or other parameters.

OBJECTIVESOF STUDY

To recognize approximately E- commerce and its functions in the economy.

To recognize the kinds of E-commerce and it’s functioning.

To apprehend essential academic disciplines contributing to E-commerce studies.

To apprehend approximately the increase potentialities of E-commerce.

To study the sales promotional techniques to boast online purchases.

To study the demographic factors of his consumer who purchase online.

REVIEW OFLITERATURE
 E-trade is one of the fastest growing segments inside the Indian economy. Even though marked with
the aid of high boom fee, the Indian e-trade industry has been at the back of its counterparts in lots
of evolved and rising economies, in most cases because of a relatively low internet user base. In a
have a look at carried out by worldwide control consultancy firm AT Kearney in 2015,there have been
best 39 million on line customers in India; a tiny fraction of 1.2 billion who live inside the USA.
However, multiplied technological proliferation combined with internet and cellular penetration,
affords a beneficial eco-device for the improvement of e-trade in India. The United States is currently
at the cusp of a digital revolution. release of 4G offerings and decline inside the tariffs of facts plans
and fees of data playing cards/USB dongles have decreased the price of possession of an powerful
net connection. Availability of low-fee smart telephones and the extension of internet and broadband
to the remotest corners will increase the augmentation of the internet consumer base, successfully
bridging the gap between capacity online consumers and real shoppers. The demographic dividend
of the USA additionally appears to inspire and favor the growth of ecommerce. The survival of the
e-trade companies in an enormously dynamic surroundings will become a difficult undertaking while
coupled with the cutthroat opposition prevailing in the quarter.
The proprietor then lies on the firms to constantly adapt and innovate at the same time as providing
and statistics rich and seamless enjoy to make sure purchaser loyalty.
This study attempts to discover the evolution of e-commerce in India and identifies various
demanding situations to as properly the elements liable for the future increase and development of e-
trade. Systematic searches had been accomplished in 2021 in 4 databases (Ensco host, Science
Direct, Springer Link, and Google scholar) and Google Searches.
The blanketed papers are 23 peer-reviewed studies and a couple of reports published in English
among 2014 and 2021. Thematic analysis became used to evaluate the papers and reviews.
Our findings diagnosed generation, environment, and customer believe as the primary demanding
situations affecting e-commerce adoption. The surroundings, company, and performance are visible
as benefits growing international locations can leverage to enhance e-commerce adoption. We
observed that each one demanding situations and benefits are interconnected.
But, e-commerce can only be followed if those in control perceive and recognize its benefits and
values.
The studies contributes to the idea by way of supplying a novel model of the elements influencing
the adoption of e-commerce in growing international locations and its surroundings. Nearly, having
identified that the factors have to be addressed together assists growing nations in figuring out the
techniques for casting off e-commerce adoption challenges. The research contributes to SDG 8 and
the frame of information on e-trade adoption.

E-COMMERCE IN INDIA

India had a web consumer base of approximately 354 million as of June 2015 and is expected to move
500million in 2016. despite being the second one-biggest user base in world, handiest in the back of China
(650million, forty eight% of population), the penetration of e-commerce is low compared to markets like the
USA(266 million, 84%), or France(fifty four m, eighty one%), however is developing at an unprecedented rate,
including round 6 million new entrants every month. The enterprise consensus is that growth is at an
inflection factor. In India, cash on delivery is the most desired fee technique, collecting 75% of the e-retail
sports. Demand for international patron products (together with lengthy-tail items) is developing an awful lot
faster than in-us of a supply from authorized distributors and e-trade services. Biggest e-commerce groups
in India are Flip kart, Snap deal, Amazon India, Paytm.
 Market Size

India's e-trade marketplace become really worth approximately $three.9 billion in 2009, it went as much as
$12.6 billion in2013. In 2013, the e-retail phase became well worth us$2.3 billion approximately 70% of India.
E- commerce market is travel associated in step with Google India, there were 35 million on line buyers in
India in 2014 q1 and is expected to cross a hundred million mark by quit of 12 months 2016. Cage vis-à-vis a
global increase charge of eight – 10%. Electronics and garb are the most important classes in phrases of
sales.by way of 2020, India is anticipated to generate $one hundred billion on-line retail sales out of which
$35 billion will be through style e-trade. Online apparel income are set to develop four instances in coming
years.

Key drivers in Indian e-commerce are:

• Massive percentage of population subscribed to broadband internet, burgeoning 3g internet users, and a
current advent of 4g across the country.

• Explosive boom of smartphone users, quickly to be internationals 2nd largest smartphone user base.
Rising standards of living as end result of rapid decline in poverty fee.

• Availability of a great deal wider product range compared to what's available at brick and mortar
retailers.

• Aggressive expenses in comparison to brick and mortar retail driven with the aid of disinter media=on
and reduced inventory and actual property prices.

• Expanded utilization of online classified sites, with more customer shopping for and selling second-hand
items.

RESEARCHMETHODOLOGY

Exploratory research conducted for a problem that has not been clearly defined. Exploratory
research helps determine the best research design, data collec=on method and selec=on of subjects.
It should draw defini=ve conclusions only with extreme cau=on. Exploratory research ocen relies on
secondary research such as reviewing available literature and/or data, or qualita=ve approaches
such as informal discussions with consumers, employees, management or compe=tors, and more
formal approaches through in-depth interviews , focus groups and projec=ve methods.

DESCRIPTIVE RESEARCH
The objec=ve of descrip=ve research is to describe the characteris=cs of various aspects, such as
the market poten=al for a product/company or the demographics and antudes of consumers who
buy the product with the help of primary data collected.
DATA COLLECTION
The goal for all data collec=on is to capture quality evidence that then translates to rich data
analysis and allows the building of a convincing and credible answer to ques=ons that have been
posed.

PRIMARY DATA
Primary data was collected from various people and their opinion and informa=on for the specific
purposes of study helped to run the analysis. In essence, the ques=ons asked were tailored to elicit
the data that will help for study. The data was collected through ques=onnaire to understand their
experience and preference towards their loyal company.

SECONDARY DATA
To make primary data collec=on more specific, secondary data will help to make it more useful. It
helps to improve the understanding of the problem. Secondary data was collected from various
sources such as different business websites and published papers.

LIMITATIONSOF THE STUDY

1.The analysis is based entirely on primary data.

2.The limited resources are also another major constant.

3.There was so much confidential facts of agencies that aren’t uncovered.

4.Evaluation become accomplished primarily based upon non-public opinion in my view, now not
from any focus groups or experts.

5.The information used within the evaluation is based totally at the organization’s own posted
beyond effects.

6.We can only analyzed final year’s monetary statements which does no longer constitute the
complete sales of the enterprise.

7.Its miles hard to combine the internet and e-commerce software program with some present
applications and database.

8.The software e-improvement tools are nevertheless evolving and converting rapidly.
 CHAPTER-2

ANALYSIS ANDINTERPRETATIONOF DATA

 PRODUCT ORSERVICEALLIANCES:-

FLIPKART

Flip cart has released its very own product variety under the call “dig flip”. Flip cart also currently launched its
personal variety of private healthcare and domestic appliances underneath the brand “citron “in the course of
its preliminary years. Flip cart centered best on books, and soon because it expanded, it commenced
presenting other products like digital items, air conditioners, air coolers, stationery components and lifestyles
fashion merchandise and e-books. Legally, Flip cart isn't an Indian organization considering the fact that its
miles registered in Singapore and majority of its shareholders are foreigners. Due to the fact foreign
agencies are not allowed to do multi-brand e-retailing in India, Flip kart sells items in India through an
organization called WS retail. Different 1/3-birthday celebration dealers or corporations also can promote
goods via the Flip cart platform. Flip kart now employs more than 15000 human beings. Flip kart lets in
charge strategies consisting of coins on delivery, credit score or debit card transactions, internet banking,
e-gift voucher and card swipe on transport. Flip kart is presently one in all the largest online shops in India,
gift across more than 14 product categories & with a reach in round 150 cities and handing over five million
shipments in step with month.

EXCLUSIVEPRODUCTS

Motorola mobility, formerly owned with the aid of Google but then sold to Lenovo, in an different tie up with
Flip kart released its finances phone motto gin India on 5 February 2014 more than20, 000 gadgets had been
offered inside hours of release on Flip kart after this Flip kart become looking for alongside term tie up with
Motorola mobility. In addition they released their android smartphone, the motor, on 19 march 2014. Flip kart
later offered the motto e, less expensive than motto, from thirteen may additionally 2014. The sale of
high-end smartphone xiaomi mi3 produced by way of xiaomi tech turned into released in India on a
one-of-a-kind tie-up with Flip kart. The first batch changed into sold out within 39 miles on 22 July 2014, the
second one in five seconds on 29 July 2014. The sale become proceeded on pre-registration mode in which
extra than one hundred fifty, 000 buyers booked for the 5 august 2014 sale. This got sold off in much less
than 2seconds. Following this xiaomi tech offered 20,000 devices in the subsequent sale on 12 august
2014.On 2 September 2014 Flip kart held a flash sale of the Xiaomi redmi 1s price range androids
smartphone which changed into released in India in July 2014. Forty, 000 devices priced at Rs. 5999 every
had been 11sold within seconds. An in addition 40,000 units have been offered inside four. Five seconds on
Sept 9, 2014. The third redmi 1s sale on Sept sixteen, 2014 bought 40,000 units in 3.4 seconds; within the
4th round of sale of Redmi 1s, 60,000 gadgets bought in 5.2 seconds on Sept 23, 2014. On 30 September
2014 60,000 units sold in thirteen. Nine seconds. Redmi note in India exclusively through Flip kart 50,000
gadgets sold in 6 seconds on 2 December 2014. In July 2014 Flip kart launched its own set of tablet, mobile
telephones& phablet. The primary amongst these series of pill telephones become dig flip seasoned XT 712
tablet. In July 2014 Flip kart launched its first networking router, underneath its own emblem call named
digiflipwr001 three hundred mbit/s Wi-Fi n router. In September 2014 Flip kart launched its in-house
domestic home equipment and private healthcare emblem citron. The label consists of an extensive variety
of cooking utilities and grooming merchandise.

ACHIEVEMENTSINE-COMMERCE

In September 2015, Sachin Bansal and Binny Bansal entered Forbes India wealthy listing debuting at the
86th position with an internet worth of $1.3 billion each. Co-founding father of Flip kart, Sachin Bansal, got
entrepreneur of the 12 months award 2012-2013 from monetary times, main Indian economic
daily.Flipkart.com become offered younger Turk of the year at cnbc TV 18's 'India enterprise leader
awards2012' (ibla). Flipkart.com- were given nominated for India mart leaders of the following day awards
2011.

ACQUISTIONS

1)2010: we read, a social eBook discovery tool.

2)2011: mime360, a virtual content platform corporation.

3)2011: chakpak.com, a Bollywood news web page that offers updates, information, snap shots and
motion pictures. Flip kart obtained the rights to chakpak's digital catalogue which incorporates
40,000filmographies, 10,000 films and near 50,000 ratings. Flip kart has categorically said that it'll no
longer be involved with the original website online and could no longer use the logo call.

4)2012: letsbuy.com, an Indian e-store in electronics. Flip kart has bought the company for an anticipated
us$25 million. Letsbuy.com turned into closed down and all traffic to lets buy has been diverted to Flip
kart.

5)2014: acquiredmyntra.comin an expected₹ 20 billion (2,000crore, about us$319million) deal.

6)2015: Flip kart acquired a cellular marketing start-up appiterate as to reinforce its cellular platform.
 AMAZON

Amazon is the most important net based totally enterprise within the United States. Amazon.com began as
an
Online book shop, but soon various, selling DVDs, vhss, cds, video and Mp3downloads/streaming, software,
video games, electronics, apparel, fixtures, meals, toys, and jewelry. The enterprise also produces purchaser
electronics substantially, kindle, fire tablets, hearth television and speak to and is a chief provider of cloud
computing offerings.
Amazon has separate retail websites for US united kingdom & Ireland, France, Canada, Germany, the
Netherlands, Italy, Spain, Australia, brazil, japan, china, India and Mexico, with web sites for srilanka and
south east Asian international locations coming soon. Amazon additionally offers global delivery to certain
other nations for a number of its merchandise. Inside the 12 months 2011, it had professed a goal to release
its websites in Poland, and Sweden. In early June 2013, Amazon.com had launched their Amazon India
market without any advertising campaigns. In July, 2013, Amazon had introduced to make investments $2
billion (Rs 12,000 crores) in India to amplify commercial enterprise, after its largest Indian rival Flip kart too
had announced to invest$1 billion.

EXCLUSIVEPRODUCTS

The Amazon kindle is a sequence of e-readers designed and advertised by way of Amazon.com. Amazon
Kindle gadgets enable customers to browse, purchase, download and study e-books, newspapers,
magazines
and different virtual media through wireless networking to the kindle store. The hardware platform,
developed by way of Amazon subsidiary lab126, began as a single device and now accommodates more
than a few gadgets, together with e-readers with e ink electronic paper presentations, and android-based
drugs with shade liquid crystal display monitors. All kindle gadgets integrate with the kindle store to gather
content material and as of February 2016, the store has over four. 3 million e-books to be had in the US. The
one plus one released as an Amazon different in India final year, but now the tool is to be had for buy on rival
e-commerce shop Flip kart. Moto g (gen 4) and moto g plus (gen four) could be available completely on
Amazon.

ACHIEVEMENTSINE-COMMERCE

On the mobile app facet, Amazon had the quickest growing app download price in 2015. In October by
myself, downloads increased two hundred consistent with cent. Amazon internet visitors was the very best in
October as in step with comscore records, at 30 million traffic. Amazon energetic customers have long past
up 230 according to cent year on year. The awards were conferred at etailing India's flagship convention and
exhibition 2014, an event that added collectively principal stakeholders in the retail and e-trade commercial
enterprise in the US. The "path-breaking debut of the year award went to Amazon.in.

ACQUISITIONS

It’s no secret that e-commerce large Amazon has been betting on India as certainly one of its subsequent
huge markets outside the US. The company isn't always handiest investing capital in the location, however
additionally acquiring startups to help increase its presence inside the USA. On Tuesday, Amazon introduced
ithad received Indian payments enterprise emvantage bills pvt. Ltd. Amazon did no longer reveal the
purchase quantity. Much like stripe or PayPal, emvantage permits on line merchants to simply accept credit
and debit cards. The organization additionally allowed merchants to installation their own branded pre-paid
debit playing cards and mobile bills. With a purpose to differentiate itself, corporation received many it &
e-commerce begin United States like pets.com, audible.com, junglee.com, imbd.com, zappos.com, woot and
so on.

MARKETING STRATEGIES

FLIPKART

Flip kart’s enterprise model is an awful lot deeper and much expansive that would probably difficult here.

However, a few key factors –

Rationalized supply chain - inbound logistics
Strategic warehousing and distribution functionality - operations
nicely aligned achievement system - outbound logistics

All of the three approaches are extremely properly integrated - first by using a sound approach, round which
the
Organizational shape is built. So that they have an approach, and a complementing structure to support their
strategy. The third essential achievement element for Flip kart is the technology as an enabler. A strong
records systems is at the core of the organization, which drives visibility and give up-to-cease integration
throughout their supply chain methods (inbound - operations - outbound) resulting in a well lubricated green
machine. Flip kart, need to be visible as a logistics business enterprise rather than a retail business. Even
though it sells products to purchasers, and for this reason is academically classified as a b2c business, the
middle of the business lies in its efficient logistics, which allows it to promote merchandise at appealing
expenses. But, its competitive benefit is not in its retailing talents. In fact that factor of the e-trade enterprise
is effortlessly imitable and as a result now not sustainable. The sustainable competitive benefit of Flip kart,
lies in its logistics and operations infrastructure which has a completely excessive barrier to access: thanks
to its large capital funding and hard to copy strategy-structure-culture mix.

Cons: capacity threat of theoriginal replacing theimitated.

It’ sfaressentialtoreflect upon the realitythat itsfounder contributors(theBansal’ s)have hadanearlystint

withAmazon andfeature efficaciouslymodeled Flip kart'scommercialenterpriseonAmazon method. So,it
mightbetruthfultomentionthat Flipkart imitatedAmazon'sversiontoanextent. But,asaresult ofgovernmental
regulation andworldwide tradeboundaries(studyretail fdirestrictions),Amazonhasnow notbut beencapable
ofcompete withFlipkart on afair keel. (Amazonoperatesasamarket asopposed to aretailer). Amazonhasall
the infrastructure,culture,andtechnologyenablersinlocation thatFlipkarthasandon amuchlargescale. One
more aspect that theyhave gotismassiveeconomic muscle power agreatdeallargethan whatFlipkarthas. And
the moment whenthose restrict on fdiinretailare lifted,Amazonmight be amaindanger toflipkart. And these
kindof acquisitionsthatFlipkarthasbeen making,isto bulk upandbraceupfor the oppositionitfaces.

MARKETINGMIX OFFLIPKART

Product in the advertising and marketing mix of Flipkart .FlipKart is an online retailing enterprise and started
its
Operations with the sale of books. For two years, it bought simplest books thru its internet site as the control
and shipment of books become plenty less difficult. After its growth, it started managing products like air
coolers, washing machines, air conditioner, life fashion products, stationary components, cellular phones,
computer systems, calculators, microwave ovens, water purifiers, laptops, cameras, audio players, products
regarding health care, dishwashers and e-books. Products bought on Flipkart have the equal warranties of
the logo if sold out of doors in a showroom. It has these days launched its personal product range known as
“dig flip”. Under this logo, it gives merchandise like pc add-ons, digital camera bags, headphones and pen
drives. In July, Flipkart brought its
own tablet phones and networking router underneath its non-public variety “dig flip”. On February 5, 2014.
In a special tie up with Motorola mobility, Flipkart has supplied a platform for the release of ‘moto g’. Online
shoppers went crazy with the unveiling of this clever smartphone. This awe-inspiring reaction resulted in the
income of nearly 20,000 mobiles in some hours. Persevering with their affiliation, ‘moto x’, an android
cellphone, turned into introduced on March 19. On might also thirteen, ‘moto turned into launched on the
identical site triggering the identical response. Continuing this achievement tale Flipkart in a tie up with
xiaomi techintroduced ‘xiaomi mi3’ on its platform. within the first phase on22nd July all of the phones had
been offered in just 39 mines and in the second segment on twenty ninth July the sold out become entire in
handiest five seconds. On fifth august the sale became completed in only 2 seconds. This incredible
response and hyper mania has helped in giving Flipkart a massive elevate up. Vicinity in the advertising mix
of Flipkart - Flipkart features completely in India and it has its headquarters inside the lawn city of Bangalore
in Karnataka. It’s far owned by way of a Singapore primarily based corporation and is registered over there. In
keeping with India’s overseas policy, an overseas organization is now not allowed e- retailing over right here.
Therefore, in India, Flipkart sells the merchandises via an Indian employer WS retail. Flipkart also provides its
very own platform to other agencies who are inquisitive about promoting their goods. The website could be
very clean and problem free. Surfing, maintaining song of products, getting evaluations, ordering items and
price methods are very convenient for the individuals. In the beginning Flipkart started out its operations at
the consignment model wherein they in my opinion offered the e book and couriered it. Later they opened
many warehouses in which the goods have been stored correctly. The primary warehouse changed into
opened in Bangalore and later in Delhi, Mumbai, Chennai, Hyderabad, Pune, Noida and Kolkata. As of today,
more than 5 hundred suppliers are running for Flipkart. At least 80% of the orders placed are treated and
managed via warehouses. Transport organizations and courier organizations are the actual mediators in this
setup. The short and well-organized service is the cause why the agency has been capable of placed its
mark on the Indian marketplace. Their transport community is unfold over thirty-seven cities with delivery
being possible in any corner and corner. Fee within the advertising blend of Flipkart - even though Flipkart
started its venture with a funding of just INR four hundred, 000, nowadays its internet well worth is almost
1billion bucks as its income are growing each day. It nevertheless earns sales of 50% from selling books
online. Digital commerce has grown to be a massive hit due to Flipkart. Its charge coverage is very bendy
because of online transactions. Amount to be charged is decided after searching at the innumerable charges
like delivery prices, dealer prices, packaging fees, courier costs, delivery cost, office prices, preservation
charges, discount allowances, depreciation, taxes, commercial expenses and lots of different expenses.
Discounts up to 35% are allowed periodically to enhance up the income and maintain competitive prices. For
bills, Flipkart permits credit card transactions, cash payment after transport, transaction through debit card,
by means of swiping card on shipping, vouchers available as e-present and internet banking. Promotions in
the advertising and marketing mix of Flipkart - Flipkart has changed the concept of multi emblem retailing of
merchandise through internet in India. Its large achievement has proved to be a thought for different
organizations. It operates generally thru mouth advertising and marketing .The glad customers had been
their great promoters. To have a firm grip on the web world Flipkart has used the offerings of google
ad-words and search engine optimization. Those advertising and marketing tools have made them family
names. Downloading the one-of-a-kind app of Flipkart helps in getting signals about the modern-day offers,
order repute, charge drops, current launches and numerous present coupons. Flipkart has additionally taken
the assist of creative and interesting commercials in order that an cognizance and believe is generated for
their website among the people. Their first campaign was shown on TV with the idea that books can be
added with only a single click on. Currently an ad has been released to boom the social visibility wherein the
tag line is “no kidding no issues”. Educated individuals are hired to fulfill their obligations thoroughly. The
systematic planning and degree of effort undertaken to attain
such heights is commendable.

AMAZON
SEGMENTATION
E-commerce giants like Amazon makes use of demographic & psychographics segmentation to segment of
the markets. Amazon’s segmentation is based totally on actual purchase conduct: not what people may
have expressed hobby in, however what they certainly did. Amazon’s micro-level segmentation targets every
consumer personally, permitting the agency to convert traffic into long-time period, high-fee customers.
Client segmentation often entails developing personas who will purchase in a certain manner & sure
products. In addition Amazon goals the center elegance & top elegance human being who've got palms on
experience in the primary era but don’t have time or decide upon convenience over purchasing from the
physical stores. Amazon has efficiently placed itself as a global (go worldwide act nearby) e-trade large in
which one can purchase something & get it introduced at any faraway places.

MARKETING STRATEGY

Using the catchphrase in its maximum latest campaign in India, it has further helped them carve a distinct
space inside the patron’s thoughts which will differentiate itself, corporation obtained many it & e-commerce
begin-USA like pets.com, audible.com, junglee.com, imbd.com, zappos.com, woot and many others. Which
helped them in presenting high price to their customers the usage of existing era of the obtained
companions at low price?
Amazon has additionally accomplished economies of scale via big product offerings which include
electronics, toys and games, apparels, diy and lots of extra. Those services assist Amazon to maintain its
prices low thereon passing on the benefits to the customers. Amazon’s robust customer centric method to
examine the customer shopping for behavior primarily based upon preferences has helped them to have
competitive aspect over their competitors. More than 50% of the purchasers are the repeat buyers at
Amazon.com. Furthermore, Amazon is one of the longest players to be gift inside the online area and has a
strong hold in European international locations and us. This bottom line is supporting the agency to enlarge
in new markets.

Brand equity in the marketing strategy of Amazon-Emblem fairness inside the advertising and marketing
strategy of Amazon – from being merely an issuer to emerging because the 2ndlargest e-trade business
enterprise inside the global, Amazon.com has step by step increased its spending on marketing and
merchandising to make its emblem more potent and have a higher emblem fairness. With the aid of April
2015, the logo of Amazon.com became well worth us$ 176 billion. “A logo for a corporation is like a
reputation for someone. You earn recognition by way of looking to do difficult things. With more than fifty
five% repeat buyers, the numbers tells the entirety approximately the logo. It’s miles among 13 international’s
maximum precious logo” (Forbes list).

Competitive analysis in the marketing strategy of Amazon-Aggressive evaluation inside the advertising
method of Amazon –brief listing the competition of Amazon depends on what enterprise sector of Amazon
is being considered. Apple would be the biggest competitor whilst thinking about eBook or content
associated shipping together with e-books, films, magazines, and audio-books. The iTunes store will
constantly be a chance to the Amazon store due to the fact of apples gadgets just like the iPad, iPhone, and
mace book. While thinking about internet services Google would end up the largest competitor.

Walmart is the biggest risk to Amazon in us as reports roll in of diverse tries to compete with the big online
store. Reviews of Walmart trying out a locker machine for clients where shoppers can order and pay on line
and pickup at their comfort are surfacing. Walmart is additionally still testing same-day delivery in 4 cities
and stays the fourth biggest online store. Walmart rakes in approximately $9 billion in internet sales, which
Amazon extra than doubles in 1 / 4. But, Amazon does no longer have the bodily shape base that Walmart
has to starting developing international locations as well as in evolved, there are numerous neighborhood
portals which offer hard competition to Amazon. As an example – snap deal, Flipkart are a number of the
competition of Amazon. Similarly, group on, first cry are specialized e-commerce portals which get rid of site
visitors from Amazon. Hence, these local competitors of each United States additionally react strongly to
Amazon’s presence. Market analysis in the advertising method of Amazon- the worldwide e- commerce
market is still in the evolving phase. With the variation of technology in the developing economies customers
are now turning into extra comfy with online shopping.
Fierce opposition from biggies like alibaba, eBay, begin-ups & neighborhood ecommerce gamers like Flipkart,
snap deal is extra of resulting into standard growth of the industry which is ideal for the industry.

Consumer evaluation in the marketing strategy of Amazon- Amazon clients encompass upper & middle
elegance social organizations who have inclination towards the use of e-trade portals and are comfy with
online buying. Majority of the customers are professionalsor businessmen who're busy with their commercial
enterprise/task & find it handy to purchase whatever on-line rather than journeying the bodily outlet in an
effort to keep time & money. furthermore, the clients might additionally be the ones who are looking for deals.
because of this, the portal is thought to have unique days in which they supply big discounts to their buyers.

MARKETING MIX OF AMAZON

Product within the advertising blend of Amazon-

Amazon is a worldwide ecommerce company, the usage of connections to the internet from various gadgets
inclusive of phones and tablets, to allow its clients to browse and purchase merchandise at once. Those
merchandise are then added to the consumer, the usage of transport carrier companies. Amazon has built
up a big product base, and sells almost the entirety, together with: kindle, books, DVDs, cell telephones/pills,
gaming consoles and games, garments for men/ladies and kids, jewelry, gardening system. Amazon initially
started only with books and it's far till date referred to as the highest e book vendor in the world. This is why,
Amazon also delivered kindle. Kindly is an e-book reader from Amazon and it's far the purpose that the
publishing marketplace is having this sort of large revolution of converting hard paper to digital eBooks
because ease of studying by kindle. Because of success of kindle, Amazon additionally brought kindly fire –
its very own tablet computer. Type in a search entry into a search engine for a selected product, and the
possibilities are that Amazon will stock what you want, and will be on the search listing. As they continue to
grow, extra and greater products are introduced to their stock. As soon as installed into books, Amazon fast
increased to other products to preserve its presence inside the marketplace in which eBay is known for
techie merchandise, Amazon is known for knowledgeable products. Amazon keeps to make bigger its
product base, and in July 2014 it entered the clever cellphone marketplace, freeing its very own fire
cellphone. The telephone followed the discharge a month in advance of Amazon’s very own set pinnacle
field device – Amazon fire TV- which permits streaming from diverse channels, in addition to supporting
speech instructions whilst searching.

Area within the advertising and marketing blend of Amazon-

Inside the latest past, sites inclusive of India plaza and allshcoolstuff had been forced to shut due to the
dearth
of believe when shopping for goods on-line. However, the brand photograph of Amazon permits it to have a
much
and wide presence and the bottom line of the organization is sufficient to enable large R&D efforts to secure
the internet site. Amazon has customer support bases in most of the nations in which it has an online
presence, with most bases being placed inside the exceptional states of the United States. Amazon
personnel are pleasant and relaxed.

Promoting in the advertising and marketing blend of Amazon-

While Amazon has broadcast TV advertisements, those are by and large in the American market. Amazon
makes use of especially internet primarily based marketing, and they make a few use of billboard and
smaller strategies of advertising. Amazon additionally uses marketing networks online so that every time you
test something on Amazon, you may see an ad for the same aspect somewhere else on some different
website. Search engine advertising and getting the organization’s name high up the search engine’s
consequences is likewise a clever promotional strategy through Amazon. The founding father of Amazon
had this in mind when developing the corporation, figuring out that it must begin with an ‘a’. In India, Amazon
may be visible to depend upon the first-rate supply of advertising there's – word of mouth. Humans telling
others about the web site, or bringing up it in a nice way is a certain way to have a new destiny client. But,
there are numerous print media advertisements to make their presence felt to
the humans. But, much greater is needed within the promotions branch from Amazon in India because the
traffic of Amazon is being taken over fast by way of Flip kart.

Charge within the marketing blend of Amazon-

Amazon is competitive with its costs, and has little approaches of staying beforehand of its marketplace
Contemporaries. For instance, if you are looking to buy an eBook, Amazon gives you a new replica, or a used
replica as well, whole with pricing and circumstance. Any other initiative is to pay to have a top class account,
making sure faster deliveries. Amazon also can keep their expenses competitive due to their use of team of
workers. Minimum numbers – however properly educated – make sure that customer’s advantage from the
dearth of overheads, and the end result is shown within the costs on-line. As more and more people can get
admission to broadband connections in India and get online, the competition for the likes of Amazon.com
will strengthen. Amazon’s quiet access into India has visible some boom up to now due to its logo photo,
and it'll be trying to preserve its fees as little as feasible to seize a slice of the developing market area. It
faces tough competition from the likes
of eBay, Flip kart and snap deal.

ADVERTISING ANDPROMOTIONS

2015 ADVERTISING STATISTICS FOR E-COMMERCE FIRMS

2015 turned into the year whilst e-commerce companies opened up their battle chest, built over years, and
Spent heavily on marketing on garnering marketplace proportion and logo constructing. The advertising and
marketing amount changed into spent throughout channels – TV, print and virtual media – with TV ad
spends getting the lion’s proportion. It became an exciting 12 months. Advertising budget for a startup had
instantaneous correlation with the quantity of funds raised by way of it. For e.g. Lime road, grocers and
crafts villa collectively raised close to Rs. 60 crores in 2015 of which Rs. 28. Five crores were spent in
advertising permits have a examine the highlights of the advertising spend completed by way of various
e-commerce groups in 2015.

1. With an envisioned marketing budget of Rs. 350 crores, ask me institution became the biggest advertiser
amongst its peer. The organization is subsidized through hellion investments and astro Malaysia.

2. During the festive duration (Sept – Nov), e-commerce companies in India spent Rs. 500 crore in
marketing. The complete advertising spent of e-commerce players, during 2014, became Rs. Six hundred
crores.

3. Jeff Bezos owned Amazon spent 224 crore on advertising in the course of the 3 months of festive
season while Flip kart spent nearly 70 crores at some stage in the same duration.

4. Flip kart owned style logo, Myntra, spent around 30 crores on marketing at the same time as used-
Goods marketplace, olx, spent over 55 crores throughout the height season of Sept-Nov 2015.

5. consistent with tam media research pvt. Ltd., e-commerce companies have spent a complete of Rs.
1,200 crores within the first nine months of 2015 (until Sept30, 2015).

6. This was a boom of over forty six percent over the corresponding length in 2014. Close to 70 percentage
of the advertising and marketing price range changed into spent on prime-time spots whereas over forty
percentage of the spend changed into finished on non-fiction channels. Why non-fiction? Groups targeting
teens believed that these channels would deliver them higher conversion and reach compared to
conventional amusement channels
E-COMMERCE ADVERTISING LANDSCAPE TILL 2015

Spending huge Flip kart’s annual advertising and marketing finances is set Rs. 75 cr, even as Amazon’s
expected
Investment in advertising and marketing for 2014 is Rs. a hundred-one hundred fifty cr. In 2013, e-trade
agencies spent Rs 1,355 cr on advertising standard. In 2015, nearly Rs. 221 cr have already been spent on
advertising
by way of the most important players of the e-tailors in the first six months. This doesn't consist of players
within the journey enterprise consisting of makemytrip, Yatra and clear trip. Journey contributes 70% to the e-
Commerce marketplace in India. Throughout current festive season, snap deal is a clean winner with use of
big budget on advertising and literally flooding all television suggests and movie channels with snap deal
commercial. The exact figures aren't to be had however rough estimates quantity up to Rs one hundred cr
being spent on festive season advertising and marketing price range.

Print vs. Radio vs. TV vs. online – in 2014, until now, print has been the most extensively used medium of
advertising, with e-trade corporations spending Rs. 599 cr on it. In a country wherein forty seven.2%
households have television units, as compared to eleven% of online customers, television is the next medium
of preference, where on line players have spent Rs. A hundred and seventy cr, eventually followed through
radio at Rs. 13.9 cr.
CAPTURING THE MARKET EYE-BALLS IN TRAVEL

Journey e-commerce is worth $8 bn in India, accounting for 70% of the overall market, and developing at a
32% cagr. Journey web sites in India have to date preferred to salary fare wars, competing on the price of
sales provided in tickets and lodge bookings in preference to direct marketing. Those who have tie-America
with resorts and provide entire journey solutions additionally compete on the types of package deal
excursions and their competitive pricing. Flash income and fare wars have accelerated the general journey
spends by way of 20-25% in 2014.

HOW DO E-COMMERCE PLAYERS MANAGE TO SPEND BIG AMOUNTS ON ADVERTISING?

Almost all of the e-commerce players are sponsored by using worldwide and nearby buyers who're pouring
millions of dollars in these businesses. A large a part of this investment is being utilized by e- trade players to
enhance their logo identity and corner a loin proportion of online buyers. Of- path, the smaller companies
who lack massive funding are at a loss here. But, some of the smaller, niche e-trade players are making
centered advertising efforts to channelize their marketing fund to maximize ROI.

OUTLOOK FOR SPEND ON ADVERTISING IN 2016

Consistent with a report through zenithoptimedia, the ad spend in fundamental Asian economies will retain
to grow in 2016, albeit at a decrease rate of 8.4 percent while in comparison with eight. Nine percentage
growth of2015. The slowdown will mostly due to sluggish ad spending in china which currently accounts for
74% of the whole Asian advertising and marketing spend. Except, India and china, the essential Asian
economies include Indonesia, Malaysia, Pakistan, Philippines, Taiwan and Vietnam.

FLIPKART ADVERTISING AGENCY

Happy creative services, which has been the brand's creative enterprise on account that 2010. Myntra, the
fashion e-commerce predominant which Flip kart had acquired in May 2014, could be handled by using Lowe
lint’s, which had already been the emblem's innovative corporation given that march 2014. Flip kart and
myntra preserve to operate as separate entities and myntra founder Mukesh Bansal is the top the style
enterprise for Flip kart and be a part of the Flip kart board. Flip kart's first television business for the e-retailer,
‘fairytale', became an elaborate one hundred-2nd attempt. Created inside the vintage English style of
fairytales, it turned into the tale of a vintage female, a voracious reader, who lives in a cottage and orders her
each day read by clicking on a stay mouse. The rest of the commercials together with 'no kidding',
'purchasing ka naya deal with' and the most latest one, 'Flip kart it', were etched in television viewers' minds
because of the precise method of using toddler actors to communicate the convenience of purchasing on
Flip kart. In 2013, the e-trade portal introduced its access into the realm of favor and lifestyle with a new tvc
marketing campaign titled 'fashion has a brand new address' - an extension of its preceding punch line,
'purchasing has a brand new deal with'.

AMAZON ADVERTISING AGENCY

Orchard advertising India is Amazon India’s advertising enterprise. Orchard marketing India highlights the
benefits of purchasing on Amazon.com with # weIndians. Conceptualized and finished by way of orchard
India and directed by means of Anurag Kashyap, the one minute video suggests Amazon as a reliable region
to keep from with authentic merchandise, easy go back policies and on-time delivery. The video comes at
the side of a tune with lyrics by means of Amitabh Bhattacharya and song by Amit Trivedi. #aurdhikhao to
#trytohkar, #apni dukaan and now #weIndians are the famous taglines used for Amazon India advertising

SWOTANALYSIS

FLIPKART

STRENGTHS:

1. India’s biggest e-commerce retailer: Flip kart is the India’s biggest e-commerce company & had bought
GMV (gross vending cost) of $1 billion until now.

2. Experienced Founders:
The founders of Flip kart, Sachin & Binny Bansal are ex-Amazon employees. Having earlier enjoy in the
e-trade enterprise helped the founders to work strategically and differentiate their commercial enterprise in a
quite aggressive marketplace.

3. Acquisition:
With its series of acquisitions like letsbuy.co, chakpak.com, weread.com, mine360 & the current one myntra
in 2014 has helped the organization to amplify in the e-commerce space & used the skills and existing
assets of received groups.

4. Excessive brand keep in mind:

Flip kart has established itself as a famed e-trade corporation in India thru T.V. ads, online branding and via
its presence on social media. Brand sports just like the “large billion day” have absolutely expanded the logo
don't forget of the agency.

5. Own fee gateway & logistic arm:

 Having its very own logistics arm e-kart & fee gateway pay zippy has helped the organization to govern its
fees. Thereby passing the blessings to the stop customers.

6. Exclusive & extensive range of merchandise:

From having special rights to release a few merchandise like motog motox, xiaomi mi3 in addition to
personal designers segments in garments class, has helped the agency to distinguish and localize its
offerings.

WEAKNESSES:

1. Constrained distribution channel reach:

Despite the fact that its logistics arm has stored price’s low, the reach has been affected that is a
weakness for Flip kart. Because of use of outsourcing, worldwide giants like Amazon & eBay can deliver
the product anywhere inside the united states of America. But, Flip kart continues to be struggling on this
subject.

2. Price of acquisition:
Due to stiff competition in the marketplace & low client retention, the cost of acquisition is excessive
because Flipkart acquires a lot of clients thru online advertising. As according to Flip kart statistics, the
corporation spends Rs.400/- on acquiring a new patron on a mean.

3. Electricity within the hand of customers:

On account that this industry is flooded with many gamers, buyers have a whole lot of options to select.
Switching costs also are less for customers considering the fact that they could without problems switch a
carrier from one on line retail organization to every other. Same products could be displayed in several on
line retail web sites. Product differentiation is sort of absent and the combat then starts on the premise of
price only.

OPPORTUNITIES:

1. Expansion of commercial enterprise: by concentrated on other emerging markets employer can boom
their sales in addition to it can have economies of scale.

2. Increasing their product categories: this could boom their patron base & at the same time will lessen the
price of acquisition and client switch.

3. Converting mentality of Indian clients: with increasing numbers of clients getting secure with on line
purchasing & increase in numbers of internet users in India, there is large capacity in this industry.

4. Supply chain: by means of optimizing their supply chain they are able to compete with the other gamers
& can manage the loosing sales as a result of no longer making the product to be had due to transport
constraints.

5. Establishing in other developing economies: like Amazon, Flipkart can slowly start increasing out of India
and establish operations in different nations as properly as a way to assist improve revenues.

THREATS:

1. Competition: stiff competition from the worldwide gamers like Amazon, eBay in addition to
nearby participant like snap deal, tolexo and shop clues who are constantly seeking to consume each
different’s marketplace percentage.

2. Authorities policies at the issues related to fdi in multi branding retail has been a
large hurdle in the success of the e-commerce industry in India.

AMAZON

STRENGTHS:

1. Study historical past and deep wallet – built on its early successes with books, Amazon now has product
classes that include electronics, toys, video games, home and kitchen, white goods, brown goods and much
greater. Amazon has evolved as an international e- commerce giant within the ultimate 2 many years.

2. Patron centric: enterprise’s strong crm has created consumer centric methods in order to carefully
document records on customer’s shopping for behavior. This allows them to offer individual gadgets,
associated gadgets or bundle them as an offer, primarily based upon choices demonstrated through
purchases or items visited. Additionally, the employer claims that fifty five% of their customers are repeat
consumers ensuing in low price of acquisition of new shoppers.

3. Fee leadership: so that you can differentiate itself, enterprise has created several strategic alliances with
different groups to provide superior customer service. The most critical strategic tie USA are with logistics
affords who manage expenses. Because of playing on economies of scale, Amazon is able to lower the
inventory replenishment time.

4. Efficient shipping community: with its strategic companions & due to its Amazon fulfilment centers,
Amazon has created a deep & established network in an effort to make the product available even at far
flung locations. It also has freed from price shipping charges in positive geographies.

5. Global method: by means of the usage of the method of “move international & act local”, Amazon is
capable of fight with home e-trade agencies thru absorbing & through forming / partnering with supply chain
agencies. The branding too is performed as consistent with local taste. For instance- in India, Amazon is
currently the usage of the “aur dikhao” marketing campaign to inspire customers to browse extra of their
merchandise.

6. Acquisitions: obtaining businesses like zappos.com, junglee.com, imbd.com, woot.com and so forth. Has
established to be a successful and sales producing step for the e commerce large.

WEAKNESSES:

1. Shrinking margins: due to vast transport network & charge wars Amazons margins are shrinking, that is
resulting in even losses. In India, Amazon had a loss of $359 crs inside the 12 months 2013-14.

2. Tax avoidance issue: Amazon has attracted terrible exposure due to tax avoidance in international
locations like US & US. Maximum of its revenue is generated from those nicely installed markets.

3. High debt: in many developing international locations Amazon continues to be suffering to make the
commercial enterprise profitable thereby affecting the overall profitability of the institution resulting into
excessive debt.
4. Product flops – Amazon launched the hearth smartphone inside the US which turned into a large flop. On
the identical time, kindle fire did not pick up as strongly as kindle did. As a result, there have been numerous
Product flops which brought about a dent in Amazon’s deep wallet.

OPPORTUNITIES:

1. Backward integration: Amazon can come up with its in-house brands in exceptional product classes. They
can also differentiate their supplying. This will assist them make earnings in incredibly aggressive e-trade
market.

2. International expansion: expansion specifically in Asian & growing economies will assist Amazon because
those are the markets with low opposition in e-trade industries & aren't saturated like developed economies.

3. Acquisitions: by means of obtaining e-commerce businesses it may lower the competition level & also can
use the specialized potential of the alternative business enterprise.

4. Establishing physical stores outdoor US via doing this Amazon can help the customers to engage with the
brand, ensuing in increase in repeat purchases & boom in loyal consumer base.

THREATS:
 DATA INTREPRETATION

For the analysis purpose spss become used. Issue evaluation turned into carried out to determine the
correlation between the variables and exceedingly correlated variables are blended and represented via an
issue that is to make certain statistics discount, as opposed to several variables they're represented via few
main factors. Regression analysis, to identify the effect of the factors diagnosed in factor analysis (impartial
variables) on customer pride (established variable).

DEMOGRAPHICS:

This bankruptcy gives the empirical findings gleaned from the accrued statistics. It offers demographic facts
of the respondents and the statistical analysis of the records accrued from them. That is observed by means
of the translation and discussion about our findings. The above desk suggests that out of 70
respondents50 % of human beings are in the age group of < 25 years,35.7% of people are in the age group of
25-35 and 14.3% of people are in the group of >35. we are having highest respondents who do on line
shopping are much less than 25 years and nearly all those belongs to student category. On the identical time
35.7% of age institution 25-35 are utilizing on line purchasing nicely. All the ones people are interested in
e-trade sites which are supplying extensive variety of products to anywhere and also with their services.
Some other demographic issue we considered is gender. Girl respondents are higher than the male
respondents that who select on line buying. We can interpret that based totally upon their choices that
they're getting one of a kind and unavailable international products on-line, which made clean and time green.

HOW OFTEN RESPONDENT SHOP ONLINE:

Interpretation: From above table we are able to interpret that how frequently respondents are doing
shopping on line. It became addiction of choosing online buying as opposed to brick and mortar shopping.
Right here 30% of respondents are so ordinary that they do shop online at least as soon as inmonth. That
opens extra ways to e-trade humans to reach marketplace.

PREFEREEDONLINE SITEBY RESPONDENT:

Interpretation: From above table we can interpret that each Amazon and Flipkart have been selected by
using eighty two 9% people similarly. And relaxation of the e-trade players including snap deal (8.6%) and
paytm (4.3%) are too low in the competition to attain the target of each Amazon and Flipkart. Even though
paytm is imparting large discounts when compared to its competition.

RESPONDENT PAYMENT METHOD:

Interpretation: E-commerce players must advantage self-assurance in terms of providing safety to

Consumer’s sensitive facts. Whilst respondent is puzzled with price technique they'll use whilst doing online
purchasing, most of the respondents select coins on delivery technique which is of sixty two. Nine%. We are
able to examine that money on delivery is straightforward and perfect manner to patron to continue. Even
shipping boys are carrying swipe machines and made greater handy.

RESPONDENTIS MORE IMPRESSED WITH WHICH E-COMMERCESITE:

Interpretation: E-commerce gamers need to benefit self-warranty in terms of imparting protection to
purchaser’s sensitive records. while respondent is puzzled with fee method they will use at the same time as
doing online purchasing, most of the respondents pick out coins on shipping approach that's of sixty .9%. We
are capable of have look at that money on delivery is straightforward and ideal way to consumer to maintain.
Even delivery boys are sporting swipe machines and made more available.

RESPONDENTIS MORE SATISFIEDWITH WHICH SITE PRICING:

Interpretation: Fee, the maximum essential thing whilst purchasing. when an e-commerce website online
can provide what we needed with affordable fee, then anybody will go after that website most effective.
From
above table human beings are typically impressed with Amazon and Flipkart with moderate exchange. Even
though paytm is providing all the products at very low costs, humans are interested by pinnacle ones.

RESPONDENTWOULD LIKE TO SUGGESTTO OTHERS:

Interpretation: From one among our previous question we understood it that pal idea is so essential even as
shopping on line or at the same time as choosing an e-commerce web site. From above table we got our
view clean based upon the respondent’s view which e-trade web site is main in buddies suggestions. 37.1%
of respondents are geared up to suggest Amazon to their friends and own family. And after Amazon, Flip kart
is main in respondent’s notion container with 28.6%. And rests of them are having very minimum
significance and occupation in respondent’s opinion.

OCCASIONSPREFERED BT RESPONDENTTO DO SHOPPING:

Interpretation: E-commerce websites understand when to and the way to capture clients. The timing of offers
in e-trade web sites is just ideal. Despite the fact that people don’t need them they will buy due to tempting
deals in a row. More than 50% of human beings are doing on-line buying, while the ones e-trade websites are
providing so many interesting deals and gives. All the e- commerce sites are moving their pawns aggressive
to every other, which lead customers in confusion.
 RESPONDENT FACE PROBLEM WITH:

Interpretation: From product order to delivery of the product its agency’s obligation to satisfy client’s
necessities. Clients expect what they paid for, if something happens they will hesitate to buy once more.
From above table maximum of the respondents (41.four %) are having problem with the product great and
after that they're having problem with put off of product shipping.
RESPONDENT OPINION ON FLIPKART CUSTOMER CARE:

Interpretation: Respondents will select e-commerce websites while they are absolutely glad with their
complete services. After buy also, organization have to take chargeable for client’s requirement. Flip kart
made its mark in purchaser’s coronary heart. Respondents (forty seven.1%) of them are satisfied with the
Flip kart customer service. that is genuinely a better result to flip kart, due to the fact humans are superb in
the direction of it.
 RESPONDENT OPINION ON AMAZON CUSTOMERCARE:

Interpretation: Amazon proved once again, that it'll be constantly one step in advance from the relaxation of
the gamers within the market. Maximum of Amazon customers (30%) are very satisfied and strongly
consider customer support of Amazon, which made Amazon unbeatable winner ahead. From preceding
tables we understood clients are scared of damage of the product and best of merchandise are important
troubles to be taken into consideration. Those barriers have been not there in Amazon because of its brand
collaborations and its extraordinary packing grabbed customer’s interest and made human beings
unswerving to it.

CROSSTABULATION OF GENDERAND HOW OFTEN THEY SHOP ONLINE:

Interpretation: From above desk we are able to interpret that out of 70 respondent’s girl are greater interested
in on line buying while as compared adult males because of e-trade extensive range of types. And
additionally they may be leading than male respondents in distinct categories. In which male are common
customers but female respondents are doing at the least as soon as online buying and leading than male.
Even though woman respondents are high however they may be very uncommon online buyers.

CROSSTABULATION OF AGE AND PAYMENT METHOD:

Interpretation: From above table and graph we are able to interpret that the mind-set of respondents are
extraordinary with regards to currency and its security. Most of the young people which are much less than
25 years are going for cash on shipping. And after that age group of 25-35 years respondents also are going
for cash on delivery. E-commerce sites are also making fee methods less complicated by means of
imparting swiping machines to delivery boys. Swiping machines made customers and as nicely as shipping
boys works easy. Becausesome bills received be exactly spherical figures, they will be in rupees together
with 513 or 1007. While clients ought to pay these type of amount with a view to be difficult to shipping boy
to return change some times. Through using swipe machines we can avoid all those interrupts.

CROSSTABULATION OF GENDERAND PRICE SATISFACTION:

Interpretation: From above table and graph opinion on pricing shown a big distinction about respondent’s
reviews towards it. Male respondent’s having nearly equal opinion on all e-commerce web sites besides
snapdeal. Flipkart is main in male respondent’s survey and after thatalmost with identical percent Amazon
and paytm are there. Paytm made large impact in male gender due to its coupons and its huge reductions.
on the subject of woman responses,
Amazon is main than the relaxation of e-trade massive gamers in India. in which there are such a lot of
one-of-a-kind e-commerce websites especially for girls, still they're choosing reputed and leading
e-commerce web sites which include Amazon and Flipkart.

CROSSTABULATION OF AGE AND OCCASIONS:

Interpretation: From above table and graph we will interpret that e-commerce web sites are playing their
playing cards very well due to neither gender nor age isn't always going to face as barrier when lots of offers
are to be had in e-trade web sites. Wherein respondents of <25 are interested in purchasing even as online
offers are there apart of different occasions consisting of festivals, weddings and many others. The
respondents of age 25-35 (in all likelihood personnel) also are interested in gives itself and making them
utilized. These age organization were additionally main in event of galas.
 CHAPTER-3

CONCLUSIONS

The study consisted with all the work flows of most important e-trade gamers in India, Flip kart and
Amazon. How they're acting and the way they're strolling perfectly within the aggressive world has been
defined. The modern taking into consideration them to attain an increasing number of customers is
appreciable. They accelerated their community as a lot as viable with last intention of achieving an
increasing number of clients. They made purchasers work more clean and cozy. In this aggressive market
one must be lead and rest will comply with. Based totally upon purchaser’s survey we got our clean winner
and its miles Amazon. Even though it is a worldwide business enterprise it understood Indians thoroughly
and made its roots more potent in India. Flip kart is also giving very hard competition to Amazon even
though it is new enterprise while compared to Amazon. May be it
takes a while to triumph over, however in reality they're doing very well in Indian e-commerce market.

FINDINGS

Female respondents are showing greater hobby to do on-line buying than male
respondents.

Customers are preferring best product from e-trade web sites, even it's far bit high-price.

Flip kart is attempting very hard to attain the top function however Amazon India is giving very
hard opposition.

Amazon is main in each aspect of survey inclusive of rate, desired and additionally suggesting
to friends.

Paytm have to attend to its merchandise and customer support due to its reasonably-priced product
exceptional and less type of products making it unfastened clients.

Absolutely Flip kart and Amazon made their effect on customers very strongly and captured unswerving
customers. And they are geared up propose their online shopping web page to rest of their friends.

Each Flip kart and Amazon India advertisings had been very innovative and attractive. Each agencies are
expending a lot cash on advertising and promotions.

Each age group humans are inquisitive about offers, if they may be in want or now not they need to
purchase.
 SUGGESTIONS

Flip kart is performing well enough but no longer correct sufficient. There are so many cases wherein people
felt
That packing might have been higher than this. Either it is able to be huge or small / high-priced or not
product must
be handled with care. A number of the goods primarily clothing’s are turning out with original cover of
provider,
which suggests negligence of them. In this difficulty Amazon made a mark amongst us, due to the fact
whatever the
product is their packing will manifestly secure and cozy.
 BIBLIOGRAPHY

www.amazon.com

www.flipkart.com

www.google.com

www.wikipedia.com

www.moneyconrol.com

www.academia.com

www.scribd.com
COMPARISON STUDY BETWEEN FLIPKART ANDAMAZON INDIA

1. Age
a. < 25 b. 25- 35 c. >35

2. Gender
a. Male b. Female

3. Have you ever done online shopping?

a. Yes b. No

4. How often do you shop online?

a. Once in month
b. Once in two month
c. More frequently
d. More often

5. Which online site will you prefer?

a. Flip kart
b. Amazon
c. Snap deal
d. Paytm
e. Others

6. How do you make payments when shopping online?

a. Debit card c. Cash on delivery
b. Credit card d. Third party (Paytm wallet, PayPal etc.)

7. Which online service is more satisfied in terms of products, customer care and delivery?
Services
a. Flip kart b. Amazon C. others

8. How do you choose online shopping site

a. Referred by friends
b. Advertisements
c. Online reviews

9. Have your encountered any problems with online shopping site? If yes, by which one
a. Flip kart b. Amazon c. Others

10. In terms of pricing, with which online shopping site you are satisfied
a. Flip kart
b. Amazon
c. Snap deal
d. Paytm
e. Others

11. Which online shopping site will you suggest to your family and friends?
a. Flip kart
b. Amazon
c. Snap deal
d. Paytm
e. Others

12. On which occasions do you make purchase?

a. festivals b. gifts c. offers d. weddings e. others

13. Does promotional activities impact your purchasing decision?

a. Strongly agree
b. Agree
c. Neither Agree nor Dis Agree
d. Disagree
e. Strongly Disagree

14. How confident are you that your personal information is kept confidential when buying
Products online?
a. Extremely confident
b. Quite confident
c. Moderately confident
d. Slightly confident
e. not at all confident

15. What kind of problem did you faced while doing online shopping?
a. Delay in delivery c. cheap quality of a product
b. Product damage d. Non delivery

16. Customer assistance after purchase from Flip kart is good

a. Strongly agree
b. Agree
c. Neither Agree nor Dis Agree
d. Disagree
e. Strongly Disagree

17. Customer assistance after purchase from Amazon is good

a. Strongly agree
b. Agree
c. Neither Agree nor Dis Agree
d. Disagree
e. Strongly Disagree