BALAJI WAFERS PVT.

LTD,

INDUSTRIAL VISIT REPORT

ON

BALAJI WAFERS PVT. LTD.

PREPARED BY:

KAVA DISHANT K

CLASS:- F.Y.B.B.A.

ACADEMIC YEAR:- 2023 – 2024

ROLL NO.:- 28

COLLEGE:- C.L. COLLAGE

-:SUBMITTED TO:-

BHAKTA KAVI NARSINH MEHTA UNIVERSITY , JUNAGADH

-:GUIDED BY:-

Dr. MANISHA RATHOD

 DECLARATION

I, the undersigned, KAVA DISHANT. a student of F.Y.B.B.A. here by

declare that the project work presented in this report is my own work and has
been carried out under the supervision of Pro Dr. MANISHA RATHOD of C.L
College, JUNAGADH.

This work has not been previously submitted to any other university
for any examination.

Date:-

Place:-

Signature:-
 BALAJI WAFERS PVT. LTD,

PREFACE

The corporate world was operated in dynamic environment, it is

still being operated in globally dynamic environment and will be
continued forever is the universal truth. Today’s manger’s role is not
restricted up to record keeper, mediator, councilor, a role of conscience,
trainer, peace maker, problem solver but also to work as mentor and to
nurture the people in ever changing environment.

We are living in the era of digitalization, globalization,

computerization ad can see the emergence of new technology every now
and than. So in today’s competitive world, only theoretical study
approach is a narrow concept and students need some practical field
work and for this purpose B.K.N.M.U University has arranged an research
report program for the future benefit of B.B.A students is really valuable
implication for me.

For this purpose, I have made a project report on BALAJI WAFERS

PVT. LTD. And tried to mention and analyze the attitude, awareness and
usage of it’s all the products for the consumers of entire market of his.
 ACKNOWLEDGEMENT

First of all, I am thankful to B.K.N.M.U University for Giving the chance

of practical knowledge in the syllabus of management In B.B.A.

I am also grateful to BALAJI WAFERS PVT. LTD. To

Allow me to make a project report and especially Mr. JAY SACHDEV, An

authorized person of balaji group.

The motivation and love behind the shaping of this project, I

Owe special feelings towards my parents.

I could not have completed this report without the guidance Of

my professors i.e. Dr. MANISHA RATHOD

At This Stage, I Would Like To Remember All My Enthusiastic

Classmates And Friends Who Give Their Love And Support To Me
Always.

Date:-

Place:-

SIGNATURE:- DISHANT KAVA

 INDEX
SR.NO PARTICULAR REMARK
❖ GENERAL INFORMATION
1 INTRODUCTION OF COMPANY
2 LOCATION CHART AND LOCATION DETAILS
3 FORM OF ORGANIZATION& ITS FEATURES
4 TYPE OF ORGANIZATION & ORG. CHART
5 YEAR OF ESTABLISHMENT AND BRIEF HISTORY
6 NAME OF PROMOTERS AND EXISTING
MANAGING GROUP
7 INSTALLED AND UTILIZED PRODUCTION
CAPACITY
8 CONTRIBUTION OF THE UNIT TO THE INDUSTRY
AND SOCIETY
9 BANKERS AND AUDITORS
10 INDUSTRIAL RELATIONS WITH OTHER UNIT &
SOCIETY
11 TRADE UNION & ITS ACTIVITIES
12 COMPETITORS
13 ACHIEVEMENT & AWARDS
14 NUMBER OF SHIFTS & TIME KEEPING SYSTEM
INTRODUCTION OF BALAJI WAFERS
Balaji wafers is popular snack food company based in India, Know for its wide
range of potato chips and other snack items. Founded in 1974 by Chandubhai
Virani in Rajkot Gujarat, Balaji wafers has grown into one of the leading snack
food brands in India, offering a Veriety of flavours

And products to suit different tastes the company is recognized for its quality
ingredients, innovative flavours, and widespread distribution network, making
it a favourite among consumers across the country.
 PLANT LOCATION

Site selection is an important activity which decides the fate Of the business.
A good location may, reduce the cost of production and Distribution to a
considerable extent. The reduction of cost of production And distribution
helps in elevating either the competitive strength or the Profit margin of the
business.

Balaji wafers pvt Ltd had chosen this location taking into consideration following
factors

Taking into consideration following factors:-

• Supply of Raw Material

• Nearness of Market.
• Transportation Facilities.
• Labour Supply.
• Availability of Power & Natural resources.
• Government Facilities.
• Personal Factors.
• Social Factors.

The following is the location address of BALAJI WAFERS PVT LTD..

BALAJI WAFERS PVT LTD.

VAJDI [VAD],

KALAWAD ROAD,

RAJKOT,

TAL. LODHIKA

GUJARAT [INDIA]
 FORMS OF ORGANISATION

Organisation is group of people working together co-operative

under “authority towards achieving benefits for the participants and
organization itself every organization has its goals and objectives

in a balaji wafers there does not exist any separate personal

department for achievements of goals. This entire task is handled by general
manager and managing director itself. any kind of complaints or grievances are
directly solved by them
 FEATURES OF ORGANISATION

Balaji wafers, a popular snack company in India likely employees

various forms of Organisation features to streamline its operations andensure
efficiency. Some possible organisational features.

o HIERARCHICAL STRUCTURE

Balaji wafers may have a hierarchical organizational structure

with a clear levels of authority and responsibility, from top
Management down to frontline employees

o FUNCTIONAL DEPARTMENTS

The company likely organises its workforce into functional

departments such as production, marketing, sales , finance and
human resources each focusing on specific tasks related to their
function.

o TEAMWORK AND COLLABORATION

Balaji wafers may encourage teamwork and collaboration among
its employees to foster innovation problem- solving , and
efficient decision making.

o QUALITY CONTROL SYSTEMS

Given the importance of maintaining product quality, the

company likely has a rebust quality control systems in place to
ensure that its products meet high standards and customer
expectations.

o SUPPLY CHAIN MANAGEMENT

Balaji wafers likely has efficient supply chain management

practices to ensure timely procurement raw materials, efficient
production processes and timely delivery of finished products to
distributors and retailers

o CUSTOMER RELATIONSHIP MANAGEMENT

The company may utilize customer relationship management

(CRM) systems to manage relationships with distributors
retailers and end consumers, gathering feedback and
addressing customer concerns promptly
 o INNOVATION AND RESEARCH

Balaji wafers likely emphasizes innovation and continuous

research to develop new products improve existing ones and
stay ahead of market and trends.

TYPE OF ORGANIZATION

Balaji wafers is a classified as a private Organisation because it is privately

owned and operated this means that the company is not publicly traded on
the stock market and its ownership is the typically held by a small group of
individuals often including the founder or of family as a private organization
balaji wafers is not required to disclose financial information publicly and has
more Flexibility in decision making compared to publicly traded companies.
 CHAIRMAN

MANAGING DIRECTORS

BOARD OF DIRECTOR

GENERAL MANAGER

PRODUCTION INCHARGE

SUPERVISION

WORKERS
 YEAR OF ESTABLISHMENT AND BRIEF HISTORY

Balaji wafers was established in 1974 in Rajkot ,Gujarat ,India by

Chandubhai Virani and his brothers. Initially a modest venture, it began as a
small scale potato wafers manufacturing unit over the years balaji wafers
experienced remarkable growth, expanding its product range and market
presence across India. through a commitment to quality, innovation, and
customer satisfaction the company became one of the leading snack food
manufacturers in the country

The makers of ‘balaji group’ brand wafers and namkeen Food

products had deep faith in god & in good taste. Converting Dreams into reality
it leads then to the biggest potato wafer plant Of India. The balaji plant covers
over 85000 sq. m area in the Outskirts of the Rajkot city. Its big taste revenue
i.e. turnover Touched to the crore rupees milestone. Balaji group has 90%
Shares of wafers market and 70% shares of namkeen market in Gujarat. The
journey of balaji group in year 1976 by the members of Virani family. For
supplying wafer and nankeens of local brands To the patrons of Astron
cinema, Rajkot. Due to the short supply of That product they decided to make
their own product line in year 1982. By the overwhelming retail success they
inspired to set a Semi automatic plant. Instead of preparing wafer by the
Traditional frying method this semi automatic plant boosted the Quality, taste
and more sales also. The fame of the taste reached to The whole Gujarat
hence it was time to takeover the whole Gujarat So the biggest automatic
plant of Gujarat came into the picture. Quenching the demand of Gujarat,
Maharashtra and Rajasthan region balaji group is now looking forward to
march Over India.

Name of promoters and existing managing group

All the following are promoters of the company

▪ CHANDUBHAI VIRANI
▪ KEYUR VIRANI
▪ MIHIR VIRAN
▪ BHIKHABHAI VIRANI
▪ KANUBHAI VIRANI
▪ PRANAY VIRANI
▪ SHYAM VIRANI
▪ MANSHUKHBHAI BHANDERI
▪ ANKUR MAKWANA

Managing group

▪ Ketan Sharma (Chief Financial Officer)

▪ Keyur Chauhan (Manager IT and SAP Technical
Executive),
 ▪ Sandip Shukla (MANAGER PURCHASE ( EXPORT-
IMPORT )).
INSTALLED AND UTILIZED PRODUCTION CAPACITY

A fully automatic plan t worth Rs. 80 lacs of wood tap aria Ltd.. Indore and one
packing machine of Woodmal Company of USA Valued Rs. 60 lacs has been
installed with production capacity of 4500 Kgs per hour. Average
manufacturing per day is 1800 kgs. The Manufacturing of wafers and
nankeens is little high in the winter and in Monsoon season i.e. in the month of
august due to festivals production Goes to maximum possible level. This
industry covers about 90% of the Market share in the wafers and about 70% in
the nankeens. As this is a fully automatic plant, all the process like cutting Of
potatoes, washing, peeling, steaming and frying are done Automatically. This
machine being automatic consumes electricity and Sometimes they use
diesel for running boiler.
 Contribution of the unit to the industry and society

From workers paint of view:- balaji wafers provide both monetary as well
as non monetary benefit to its employee which are essential to encourage
stimulate & motivate the employee . so that they remain loyal & sincere towards
the Organisation.

From costumer paint of view:- balaji wafers provide standard quality

products at a very reasonable rate which is affordable by all. So they have done
the best it could do for the development of the society as a whole.

From society paint of view:- This unit is running at it’s full installed
capacity prudently it is a production 1000 - 1200 KG of wafers for hour

More over balaji’s wafers Pvt. Ltd is covering 6% of total Indian market is
snakes and namkeens it is at the 4th place from the top 5 companies of india
 BANKERS & AUDITOR

Bankers

Bank of Baroda

HDFC Bank Ltd

State Bank of India

Auditor

M Anandan & co

Registrars

Venture Capital & co investment Pvt Ltd.

 INDUSTRIAL RELATIONS WITH OTHER THE UNIT AND SOCIETY

Balaji Wafers s is a reputed snacks manufacturer, is likely to emphasize strong

industrial relations with other unit and society. this involves maintaining
positive relationships with suppliers, distributors, and other business partners
to ensure a smooth supply chain. Additionally, fostering good relations with the
local community through corporate social responsibility initiatives can
contribute to a positive image and support from the society In which Balaji
wafers operates. transparent communication and fair labor practices also play
key roles in building and maintaining healthy industrial relations.

Trade union and its activities

A trade union is an Organisation made up of members (a membership-based

Organisation) and its membership must be made up mainly of workers.

One of a trade union’s main aims is to protect and advance the interests of its
members in the workplace.

Most trade unions are independent of any employer.

 COMPETITORS OF BALAJI WAFERS

Today world is full of competitions. It is very difficult to Survive in this

competitive world. To survive in this competitive world, The company should
try to satisfy the needs of the consumers by Providing Good and services at
reasonable cost. The company can’t Compromise with its quality of goods. As
there is competition in the market it is very important for The company to
satisfy its consumer to the fullest and to live up to their Expectations. BALAJI
WAFERS PVT. LTD; also has many competitions In the market. Competitors of
BALAJI WAFERS PVT. LTD.,. Are as Follows:

❖ RUFFLES LAYS

❖ EVEREST WAFERS

❖ ATOP WAFERS

❖ SAMRAT NAMKEEN

❖ SHAKTI WAFERS
 ACHIEVEMENT AND AWARDS

The Balaji Wafers Pvt. Ltd. Is one and only on company, which
produces many types of food items and they are also famous for their purity
and registered purpose. The company is unique in comparison of their
companies that are producing food items.

The companies food products like potato wafers, Banana wafers and
other salty products are prepared in its fully automatic plant with bacteria-
free and stringent hygienic standards. The use of computer system ensures
uniform quality and obviates the necessity for touch of human hands.

The production environment makes it possible to make the products

less lily and more nutritive.

The main benefit they got is the readymade infrastructure availability due to
which their cost was reduced to a large extent. They operated there for around
22 years.

Balaji Wafers then set up their new fully automatic plant near Metoda G.I.D.C.

• Economic time recognized balaji group as sultan of wafers

 • International magazine I . e. Asia Pacific food online published a
special article with chip off the old block

• Balaji group of is also a member of snacks food association.

• Balaji Wafers awards the media duties to Madison Media

• 18th EY Entrepreneur of the Year Award in the Consumer Products

& Retail Category

Till 1989, wafers used to be made at Virani’s house and distributed in and
around Rajkot city. By the overwhelming retail success they inspired to set a
semi automatic plant. Instead of preparing wafers by the traditional frying
method this semi automatic plant boosted the quality, taste and more sales
also. The fame of taste reached to the whole Gujarat hence it was time to take
over the whole Gujarat so the biggest automatic plant of Gujarat came into the
picture.

ΤΙΜΕ ΚΕΕΡING SYSTEM

 An Organisation must decide its working hours and shifts very
carefully because it has a direct effect on the performance of the employees.
The working hours should not be more which would be very stressful for
employees. There should be free time after appropriate intervals which would
release the stress of the employees.

Same things apply in the decision for fixing of shifts. Shifts should be
decided in such a way that the Organisation should be able to rotate its
employees to use their efficiency fully.

In BALAJI WAFERS PVT. LTD. The is perfect balance between working hours
and shifts.

In BALAJI WAFERS PVT. LTD. The working days are divided into 2 shifts 4 hours
each.

OFFICE:

8:00 Α.Μ. ΤΟ 12:00 Ρ.Μ.

1:00 Ρ.Μ. ΤΟ 5:00 Ρ.Μ.

 WORKERS:

8:00 Α.Μ., ΤΟ 12:00 Ρ.Μ.

2:00 Ρ.Μ. ΤΟ 5:00 Ρ.Μ.

When there is full demand in the market for wafer then working shifts are
changed accordingly.
 INDEX

SR. NO PARTICULAR REMARK

* ❖ DEPARTMENTAL INFORMATION
1 PRODUCTS OF THE COMPANY
2 PLANT LAY-OUT
3 MANUFACTURING PROCESS
4 NAME OF RAW MATERIALS & ITS
SOURCES
5 NAME OF DIFFERENT DEPARTMENTAL
MANAGERS
6 WORKERS & EMPLOYEES
7 EMPLOYEE’S FACILITY AND WELFARE
SERVICES
8 NUMBER OF PRODUCTS AND BRAND
NAME
9 DISTRIBUTION CHANNEL
10 ADVERTISING MEDIA
11 DOMESTIC AND INTERNATION
MARKETS
12 TOTAL CAPITAL & TYPES OF ISSUED
CAPITAL
13 LOAN & BORROWED CAPITAL
14 LAST YEAR SALES
15 LAST YEAR PROFITS
16 DIVIDEND DECLARED BY COMPANY
PRODUCTS OF THE COMPANY

The company has a 65+ products range.

PLANT LAY-OUT
 MANUFACTURING PROCESS

The operations function essentially is a transformation process that

accepts the inputs, and gives the outputs after adding value to the
inputs. The transformation process is expected to generate an output.
The transformation process is expected to generate an output described
by market and this it should do in the most efficient way. Production
process has to adopt itself to number of changing factors like capacity,
lead-time, flexible trade-offs between material, labour and capital,
trade-offs between volume and variety, etc. we cannot have the best
process, it could only be the most acceptable process, given the
different trade-offs.

In BALAJI WAFERS PVT. LTD., production process is a well planned

process. In contains all that important stages, which is required to make
a product well, accepted in the market.

The well planned production process of BALAJI WAFERS PVT. LTD. Is as

follows:-

o The first of production process begins on receiving the order from

the dealer.
o Potatoes are placed on electric channel and washed properly.

o After washing, they are brought for pilling purpose to the peeling
machine.

o Once they are washed and finely peeled they are passed through
a belt where labours remove off the spoiled potatoes.

o After washing and peeling, they sent for cutting. There are
different shapes in cutting machine; these shapes are arranged
according to the need.

o After washing, they are again sent for washing and after that for
frying purpose.

o Once frying gets over again inspection is done to remove the

broken pieces of wafers.

o Once this process ends chips are placed in Spicer drum and
necessary spices are added to it. And than at last they are packed
and dispatched.
PROCESS LAYOUT

RAW MATERIAL
↓
WASHING
↓
PEELING
↓
INSPECTION
↓
CUTTING
↓
WASHING
↓
FRYING
↓
INSPECTION
↓
ADDING SPICES
↓
DISPATCH
 NAME OF RAW MATERIAL AND ITS SOURCE

Raw material is the most basic requirement for producing any products.
The selection of raw material should be proper. The quality of raw
material should be perfectly checked because the quality of raw
materials directly affects the quality of final product depends on the
type and quality of raw materials used.

BALAJI WAFERS PVT. LTD. Produces various products like wafers and
namkeens. It is very important for the company to use appropriate raw
materials.

BALAJI WAFERS PVT. LTD. Uses following material for the production of
various products. They are:-

1. Potato
2. Different dals
3. Peanuts
4. Banana
5. Chilly powder
6. Sugar
7. Salt
8. Edible oil
 9. Tomato
10. Other spices

The raw materials are supplied to BALAJI WAFERS PVT. LTD.., by

following suppliers:-

• LA CAST METAL COMPANY LTD.

• KVR BMC AUTO LTD.

• KVR BNC PISTONS LTD.

 NAME OF DIFFERENT DEPARTMENTAL MANAGERS

Ketan Sharma (Chief Financial Officer)

Keyur Chauhan (Manager It And Sap Technical Executive)

Sandip Shukla (Manager Purchase ( Export-Import ))

Jay Sachdev (Brand Manager)

Avinash Akbari (Marketing Manager)

Vishal Dholakiya ( Executive EHS)

Ravi Rathod (Network And System Support Engineer)

 WORKERS & EMPLOYEE

However, the big the organization may be but its employees are its real
strength. Employees are one of the important resources of any Organisation.

The no. of employees matters a lot in the performance of the Organisation.

The number of employees should be proportionate to the size of the
Organisation. Any increase or decrease in the number of employees would
cause a problem in the fu8ctioning of the Organisation.

In BALAJI WAFERS PVT. LTD. The number of the employees is as follows:

DETAILS NO. OF EMPLOYEE

Officer staff 24
Supervisors and inspectors 29
Engineers 6
Supporting staff 15
TOTAL 74

Balaji wafers has 1058 employees and 200 skilled employee

 EMPLOYEES, FACILITY AND WELFARE SERVICES

It is the duty of any unit to provide beneficiary services to the

employees.

Balaji Wafers also provides many basic welfare facilities to the

employees.

Minimum Wage is given as per the rule of government.

Bonuses paid every year.

It also provides transportation facility.

It also provides refreshment facility.

At the time of many accidents during the course of the

employment of the company provides first-aid and hospital
expenses.

Regular medical check-up is done of every employee.

 Company also provides its product at the concession rate to
employees.

At the time of any family function of the employees company

provide several facilities like gift articles.

NUMBER OF PRODUCTS AND BRAND NAME

the company has 65+ products range. balaji wafers private limited is a non
Government company

Balaji Wafers offers a diverse range of snack products, including potato

chips, wafers, namkeen (savory snacks), and more. Some of their popular
product lines include:

1. Balaji Potato Chips

2. Balaji Wafers

3. Balaji Namkeen (Savory Snacks)

These products come in various flavors and packaging sizes,

catering to different consumer preferences and occasions. Balaji Wafers has
established itself as a trusted brand known for its quality, taste, and wide
range of snack offerings.
 DISTRIBUTION CHANNEL

Channel of distribution can be defined as “The marketing process in

which the good and services are transferred from producers to consumers.

Distribution means to distribute, or spread in the field of marketing.

Channel of distribution indicates roots or pathways through which goods or
services flows from producers to consumers.

The entire function of getting foods into the hands of the customers is
often referred to as distribution. The middle man engaged in moving goods
from the place of production to the place of consumption goods are moved to
the desired place through the channel. In other words, the root by which
goods move from the place of consumption is termed as channel of
distribution.
Channel of distribution of BALAJI WAFERS PVT. LTD. Are as follows:-

DEALER

WHOLESELLER

RETAILER

CONSUMER
 ADVERTISING MEDIA

Advertisement is an important aspect in marketing. It is concerned

with the preparation of visual and oral messages for making people aware of
and favourably inclined towards product, brand, service, quality and
institution and so on. The ultimate aim of advertising is to contribute towards
increase sales and to increase profit. It is a specialized technique of
popularizing the product and is indispensable in the marketing of goods.

Advertising is a powerful promotion tool to establish and retain

brand loyalty, whether a company is introducing new products or expanding
the existing one. Advertising is inevitable in this modern competition market. It
can be done through various ways.

So far as “BALAJI” is concerned it also spent a good amount on

advertising. It makes advertising by following ways: -

1. Lighting board
2. Banners
3. Kitchen
4. Calendar
5. Wall painting
6. Wall clock
 DOMESTIC AND INTERNATIONAL MARKETS

Balaji also dominates in the western market with a share of 71%.in its
home State Gujarat, it has a share of 90%. The economic Times recognized
Balaji Wafers Sultan of wafers. balaji Wafers is also a member of the
federation of sweet and namkeen manufacturers (ESNM)

Balaji wafers is export as follows London, America, kuet, dubai.

TOTAL CAPITAL TYPES OF ISSUED CAPITAL

Capital structure is sometime known as the financial plan. It's the

permanent financing of the firm represented by long term share capital by
equity share and preference shares.

In capital structure the proportion of the capital is to decide with

regard to use of debt and equity. The requisition of proportion arises because
if company issues only ownership capital then it cant satisfy the main
objective i.e. to maximize the shareholders return and if the company issues
more borrowed capital then it has to pay compulsory interest and thus it
reduces shareholders capital.

Thus the mixture of debt and equity is called capital structure.

BALAJI WAFERS PVT. LTD. has its capital structure as under:

OWNERSHIP CAPITAL:-

Equity shares: Rs. 42,38,000

Reserves and surplus:- Rs. 1 96 87 350

BORROWED CAPITAL:-

Secured capital:- Rs. 82 59 494

Unsecured capital:- Rs. 1 41 75 984

LOAN AND BORROWED CAPITAL

PAID UP CAPITAL :-52.90 CR

AUTHORIZED CAPITAL :- 55.00CR

TOTAL LOANS TAKEN:- 17

ACTIVE LOANS:- 7

PAID LOANS :- 10

TOTAL LOAN AMOUNT TAKEN:- 286.35CR

TOTAL LOAN AMOUNT PAID:-43.51 CR

BANK LIST

CORPORATION BANK

KOTAK MAHINDRA BANK LIMITED

STANDARD CHARTERED BANK

ICICI BANK LIMITED

HDFC BANK
 STATE BANK OF INDIA

AXIS BANK

UNION BANK OF INDIA

LAST YEAR SALES

Balaji wafers a regional snacking company, has archived a significant

milestone by crossing the annual sales mark of Rs 5000 crores in the
fiscal year ending March 2023 the Rajkot based company witnessed the
a 24% growth in a sales, with revenue reaching Rs 5010 crores
compared to Rs 4034 crores in the previous year interestingly
multinationals such as pepsico have in the past wanted to buy out
balaji wafer

LAST YEAR PROFITS

Balaji managed to achieve a net profit of Rs 409 crore in FY23, a

significant increase from Rs 7.2 crore in the previous year
Balaji Wafers, a regional snacking company, has achieved a significant
milestone by crossing the annual sales mark of Rs 5,000 crore in the
fiscal year ending March 2023

DIVIDEND DECLARED BY COMPANY

For the year ending March 2023 Balaji amines has

Declared an equity dividend of 500.00% amounting to RS 10 per
Share.

At the current share price of RS 2247.70 this results In a

dividend yield of 0.44%.
 CONCLUSION

BALAJI WAFERS PVT LTD is the adventure of Gujarati Family. It is located

at GIDC Rajkot and almost all the cities of Gujarat they have their
dealers.

In this company the internal relation between the workers and

management are very well. All the workers and management behave
with each other as family members. It is the plus point of the company.
The management of the company is well planned and very effective.

On the point of completing this visit report I am concluding that BALAJI

WAFERS PVT LTD is very well developed, well organized and progressive
company.

My heartily best wishes are always with them for their great sparkling
and bright future.
 SUGGESTION

Today is the eru of hyper competition and cyber competition now a day
domestic companies face many threats due to arrival of mncs in india . but
balaji pvt.ltd is a company which is capable enough to sustain and maintain
the same growth rate in the market. This is possible only thought proper
integration of management strategy and intellectual plans and balaji is having
peculiar “ kathiyavadi strategy “ for its products

Give suggestion to the company

1. The production capacity should be utilize maximum extent.

2. Company should try to go for exports

3. They should try to increase the advertisement

 Bibliography

Websites:

www.balajiwafers.com

www.wikipedia.com

www.branyuva.com

www.zoominfo.com

www.linkdin.com

www.thehindubusinessline.com
Books:-

Marketing Management Philip Kotler

Marketing Management – Verma and Agarwal