BRID KENYA LTD

BUSINESS PLAN - STATIONERY COMPANY

Kiambu Kenya. p. +254712635676 brian

p. +254717757072 -
Table of Contents

I. 1............................................................................... Executive Summary:

..............................................................................................2
II. 2. Business Description:.......................................................2
2.1 Company Overview:
2.2 Vision and Mission:
2.3 Products and Services:
III. 3. Market Analysis:...............................................................3
3.1 Target Market:
3.2 Competitive Analysis:
IV. 4. Marketing and Sales Strategy:.........................................3
4.1 Branding and Promotion:
4.2 Sales Channels:
V. 5........................................................... Operations and Management:
..............................................................................................4
5.1 Location and Facilities:
5.2 Supply Chain Management:
5.3 Team Structure:
VI. 6. Financial Projections:.......................................................5
6.1 Start-up Costs:
6.2 Revenue Streams:
Costing Breakdown - A4 Paper Shipping
6.3 Financial Forecast:
VII. 7...................................... Sustainability and Social Responsibility:
..............................................................................................7
VIII. Conclusion............................................................................7
 1. Executive Summary:
Brid Kenya Ltd is a startup stationery company located in Kiambu, Kenya.
Our company is owned by Kenyan youths with an entrepreneurial mindset
aiming at providing high-quality stationery products, with a primary focus on
White 80gsm A4 photocopy papers. Our goal is to become a leading supplier
of stationery in the region, catering to businesses, educational institutions,
and individual customers. Brid Kenya Ltd will differentiate itself through
superior product quality, exceptional customer service and a commitment to
sustainability.

2. Business Description:
2.1 Company Overview:
 Name: Brid Kenya Ltd
 Location: Kiambu, Kenya
 Ownership: The company is owned by Kenyan youth entrepreneurs.
 Legal Structure: Brid Kenya Ltd is registered as a private limited
liability company in accordance with the laws of Kenya.
2.2 Vision and Mission:
 Vision: To be the preferred stationery provider in Kiambu and rest of
Kenya, delivering high-quality products and outstanding customer
service.
 Mission: To empower individuals and businesses with superior
stationery products that enhance productivity, and achieve overall
company success.

2.3 Products and Services:

Brid Kenya Ltd will specialize in selling a wide range of stationery products,
with a primary focus on A4 papers. Our product line will include:
 A4 papers in various grades, colors, and thicknesses.
 Notebooks, notepads, and diaries.
 Writing instruments, such as pens, pencils, and markers.
 Adhesive products like tapes and glue sticks.
 Filing and organization supplies.
  Art supplies, including paints, brushes, and sketchbooks.
We will source our products from reputable suppliers, ensuring consistent
quality and competitive pricing.

3. Market Analysis:
3.1 Target Market:
Our primary target market includes:
 Businesses: Small and medium-sized enterprises (SMEs), corporate
offices and government agencies.
 Educational Institutions: Schools, colleges, and universities.
 Individual Customers: Students, professionals, and home users.
3.2 Competitive Analysis:
While there are existing stationery suppliers in the market, Brid Kenya Ltd
will differentiate itself through the following strategies:
 High-Quality Products: We will offer premium stationery products
sourced from reliable manufacturers as we have interest in importing
the paper from China and Indonesia ensuring the market gets the best
quality.
 Customer Service: Our team will provide exceptional customer service,
assisting clients in finding the right products and addressing their
needs promptly.
 Competitive Pricing: We will strive to offer competitive prices, making
our products affordable for businesses and individuals.
 Sustainability Focus: Brid Kenya Ltd is committed to promoting eco-
friendly practices. We will offer recycled and sustainable stationery
options, appealing to environmentally conscious customers.

4. Marketing and Sales Strategy:

4.1 Branding and Promotion:
To build brand awareness and attract customers, we will implement the
following marketing strategies:
 Branding: Develop a strong brand identity that reflects our
commitment to quality, reliability and sustainability.
 Online Presence: Create a professional website showcasing our
products, brand story and contact information.
  Social Media Marketing: Utilize platforms like Facebook, Instagram and
LinkedIn to engage with our target audience, share product updates
and run promotional campaigns.
 Local Advertising: Place advertisements in local newspapers,
magazines and community noticeboards.
 Collaborations: Partner with educational institutions, local businesses
and organizations for cross-promotion and sponsorship opportunities.
4.2 Sales Channels:
 Retail Store: Establish a physical store in Kiambu to serve walk-in
customers and provide a personalized shopping experience.
 E-commerce: Develop an online store to reach a wider customer base
across Kenya, offering convenient ordering and nationwide delivery
services.

5. Operations and Management:

5.1 Location and Facilities:
Brid Kenya Ltd will secure a strategically located retail space in Kiambu
to set up our store. The premises will be equipped with storage facilities,
display shelves, and a comfortable customer area.

5.2 Supply Chain Management:

We will establish strong relationships with reliable suppliers and
manufacturers to ensure a steady supply of quality stationery products.
Regular inventory monitoring and forecasting will be carried out to maintain
adequate stock levels and avoid shortages.

5.3 Team Structure:

 CEO: Overall strategic planning, business development and managerial
responsibilities.
 Operations Manager: Oversee day-to-day operations, inventory
management and procurement.
 Sales and Marketing Team: Responsible for customer acquisition, sales,
branding and promotion.
 Store Staff: Knowledgeable and friendly staff members to provide
assistance to customers in-store.
6. Financial Projections:
6.1 Start-up Costs:
 Store setup and renovation
 Initial inventory purchase
 Equipment and fixtures
 Marketing and promotional expenses
 Legal and licensing fees

6.2 Revenue Streams:

We are currently seeking seed funding of 5 million shillings to actualize
our plan, below is the invoice breakdown of our first batch of paper we
want to import from China.
Costing Breakdown - A4 Paper Shipping
In this section, we provide a comprehensive breakdown of the expenditure
involved in shipping A4 paper. Our cost analysis ensures transparency and
enables effective financial planning. The table below outlines the key expenses.
By meticulously analyzing these expenditure components, we ensure accurate
cost estimations and maintain competitiveness in the A4 paper market.
Costing:
As per above costing sheet below is the working on profit margin
 1. 4, 483,751.48 is the total amount to be incurred to bring in 8,000
reams inclusive of VAT, but we will work with a figure of Ksh
3,915,655.98 as we will be able to claim back all the VAT.

2. 3,915,655.98 = Ksh 490 per ream

8,000
3. Current market rate as per my research is Ksh 610 + VAT

4. My previous deliveries were all done at a fixed price of Ksh 700

however in order to be competitive we will price my selling price at
Ksh 605, 5 shillings lower than the current market price

5. 605 – 490 = 115.

8,000 reams x Ksh 115 = Ksh 920,000

As above once all the reams are sold a profit margin of Ksh 920,00
will be realized.

Based on my sales projections all the reams will be sold within three months and
six months from now the company will be taking special orders for full container
loads every month as this product is fast moving.
6.3 Financial Forecast:
We anticipate steady growth in revenue over the first three years, with
profitability achieved by the end of the second year. Specific financial
projections will be detailed in the comprehensive business plan and financial
statement.

7. Sustainability and Social Responsibility:

Brid Kenya Ltd is committed to operating in an environmentally responsible
manner. We will promote sustainability by offering eco-friendly stationery
options, minimizing waste generation, and engaging in community initiatives
that support education and environmental conservation.

Conclusion
In conclusion, Brid Kenya Ltd is a promising startup stationery company that
aims to meet the stationery needs of businesses, educational institutions,
and individual customers. By delivering high-quality stationery products,
exceptional customer service, and promoting sustainability, we strive to
become a trusted and preferred supplier in Kiambu.