STRATEGIC MANAGEMENT

Course Code: Course Objective:

At the end of course the student will understand: The principles of management and their relevance in business, Strategic analysis of various industries, Impact of environment on strategy, Strategic analysis, Difference between traditional and contemporary business management, Globalization, Ethical issues, Corporate vigilance.

MBA 201

Credit Units: 03

Course Contents:
Module I: Introduction Socio-economic environment of business; Mission, vision and strategic implications of company decisions; Evolution of strategic management paradigm; Concept of Corporate Strategy; Strategic response to changes in business environment. Module II: Strategic Analysis Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic Advantage Profile (SAP), Competitor analysis, market analysis, environmental analysis and dealing with uncertainty, scenario analysis and SWOT Analysis. Module III: Strategic Choice Traditional Approach Strategic Alternatives, Various models BCG, GE Nine Cell Matrix, Hofers Model, Stricklands Grand Strategy Selection Matrix; Porters Model of competitive advantage and its implications Module IV: Offensive and Defensive Competitive Strategies Industry scenarios, advantages and disadvantages of defensive strategies, advantages and disadvantages of offensive strategies; strategic vision vs. strategic opportunism; Coevolving, patching, strategy as simple rules. Module V: Globalization and Ethical issues and their impact on strategy Concept of Multinational, Global, International, Transactional companies. The role of global village concept in strategy formulation. An introduction to corporate ethics, Why firms should make ethical choices.

Examination Scheme:
Components Weightage (%) C 10 A 5 CT 15 EE 70

Text & References:

Text: Ramaswamy and Namakumari, 1999, Strategic Planning: Formulation of corporate strategy text and cases, 1st Ed. Macmillan India Ltd., Jausch & Glueck, 1988, Business Policy and Strategic Management, 5th Ed., McGraw Hill. Thomson & Strickland, Business policy and Strategic Management, 12 th Ed., PHI References: Pearce John A & Robinson R.B, 1997, Strategic Management: Strategy Formulation and Implementation, 3rd Ed., AI.T.B.S. Publishers & Distributors Regular reading of all latest Business journals: HBR, Business World, Business India, Business Today

FINANCIAL MANAGEMENT
Course Code: Course Objective:
The objective of this course is to develop an understanding of short-term and long-term financial decisions of a firm and various financial tools used in taking these decisions. It is also aimed to develop the understanding of the financial environment in which a company operates and how it copes with it.

MBA 202

Credit Units: 04

Course Contents:
Module I: Introduction A Framework for Financial Decision-Making- Financial Environment, Changing Role of Finance Managers, Objectives of the firm. Module II: Valuation Concepts Time Value of Money, Risk and Return, Financial and Operating Leverage. Module III: Financing Decisions Capital Structure and Cost of Capital, Marginal Cost of Capital. Module IV: Capital Budgeting Estimation of Cash Flows, Criteria for Capital Budgeting Decisions, Issues Involved in Capital Budgeting, Risk analysis in Capital Budgeting An Introduction. Module V: Working Capital Management Factors Influencing Working Capital Policy, Operating Cycle Analysis, Management of Inventory, Management of Receivables, Management of Cash and Marketable Securities, Financing of Working Capital. Module VI: Dividend Policy Decisions An introduction: Different Schools of Thought on Dividend Policy.

Examination Scheme:
Components Weightage (%) C 10 A 5 CT 15 EE 70

Text & References:

Text: Chandra, P. 2006, Financial Management: Theory and Practice, 6 th Ed., Tata McGraw Hill. References: Damodaran, A. 2004, Corporate Finance: Theory and Practice, 2 nd Ed., Wiley & Sons. Van Horne, J.C. 2006, Financial Management and Policy, 12th Ed., Prentice Hall of India. Brearly, R. A. and Myers, S. C. 2006, Principles of Corporate Finance, 8 th Ed., Tata McGraw Hill Pike, R and Neale, B. 1998, Corporate Finance and Investment: Decisions and Strategies, Prentice Hall of India Rustagi, R.P. 1999, Financial Management: Theory, Concepts and Problems, Galgotia Publishing Company. Pandey, I.M. 1999, Financial Management, 9th Ed., Vikas Publishing House

INTERNATIONAL MARKETING MANAGEMENT

Course Code: Course Objective:
The course aims at exposing the students to the global business activities, marketing in international business and global forces transforming the international business today. The course would develop a general perspective about managing international business both in operational as well as strategic context.

MBA 203

Credit Units: 03

Course Contents:
Module I: Overview Need, Scope, Tasks, Contrast in domestic and international marketing, EPRG Framework, Socio cultural environment culture defined, elements of culture, culture analysis, Political & Legal Environment Embargoes & sanctions, Political risk, legal factors, legal differences hofstede model.l;;km Module II: International Business Entry & Development Strategic effects of going international, Strategies employed by Indian companies to sustain globally, Global Market Entry Strategies Export/Import, International Intermediaries EMCs, Trading Companies, Licensing, Franchising, FDI, Local presence Inter firm co-operation, MNCs and Globalisation, Mergers and Acquisitions. Module III: Environment and Global Marketing Economic Environment, New trade theory, Macro economic objectives, Function of WTO, Regional Economic groups (EEU, NAFTA, etc.), World Bank, Module IV: Product and Promotion Strategy in International Marketing The international product and its life cycle, Global product policy, Global branding and different positioning of the same brand in different countries, Intellectual property, Gray market, Role of Services in global economy, Media advertising, PR, Trade Fairs. Module V: Pricing for International Market Key factors in global pricing & methods, Pricing policies Marginal cost, cost plus, Market oriented, Export payment methods L/C, Advance, DA/DP, FIBC, Counter trade, Transfer price, Dumping & legal aspects. Module VI: Indias International Policy and Impact on Economy Government measures and export incentives, Exim policy, ECGC services, Role of Indian banks & F.Is, Balance of trade/payments, Current stand on WTO, Services export from India, sourcing newly emerging democracies.

Examination Scheme:
Components Weightage (%) C 10 A 5 CT 15 EE 70

Text & References:

Text: Daniels & Lee, International Business Keegan, Global Marketing Varshney & Bhattacharya, International Marketing Management References: Harvard Business Review, Global Business Review (Sage Publications), Global Forum ITC Geneva Czinkota, International Business Khurana PK, Export Marketing

MANAGEMENT INFORMATION SYSTEMS

Course Code: Course Objective:
Information Systems (IS) enables new approaches to improve efficiency and efficacy of business models. This course will equip the students with understanding of role, advantages and components of an Information System. The objective of the course is to help students integrate their learning from functional areas, decision making process in an organization and role of Information Systems to have a vintage point in this competitive world.

MBA 204

Credit Units: 03

Course Contents:
Module I: Basic Concepts of Information System Role of data and information, Organization structures, Business Process, Systems Approach and introduction to Information Systems. Module II: Types of IS Resources and components of Information System, integration and automation of business functions and developing business models. Role and advantages of Transaction Processing System, Management Information System, Expert Systems and Artificial Intelligence, Executive Support Systems and Strategic Information Systems. Module III: Architecture & Design of IS Architecture, development and maintenance of Information Systems, Centralized and Decentralized Information Systems, Factors of success and failure, value and risk of IS. Module IV: Decision Making Process Programmed and Non - Programmed decisions, Decision Support Systems, Models and approaches to DSS Module V: Introduction to Enterprise Management technologies Business Process Reengineering, Total Quality Management and Enterprise Management System viz. ERP, SCM, CRM and Ecommerce. Module VI: Introduction to SAD System Analysis and Design. Models and Approaches of Systems Development.

Examination Scheme:
Components Weightage (%) C 10 A 5 CT 15 EE 70

Text & References:

Text: Management Information Systems, Effy OZ, Thomson Leaning/Vikas Publications Management Information Systems, James A. OBrein, Tata McGraw-Hill References: Management Information System, W.S Jawadekar, Tata Mc Graw Hill Publication. Management Information System, David Kroenke, Tata Mc Graw Hill Publication. MIS: Management Perspective, D.P. Goyal, Macmillan Business Books. MIS and Corporate Communications, Raj K. Wadwha, Jimmy Dawar, P. Bhaskara Rao, Kanishka Publishers. MIS: Managing the digital firm, Kenneth C. Landon, Jane P. Landon, Pearson Education.

MANAGING HUMAN RESOURCES

Course Code: Course Objective:
The course aims at offering students a comprehensive, current and industry based insight to the human resource management function. It further aims at building strong understanding of the subject and its application in the corporate world.

MBA 205

Credit Units: 04

Course Contents:

Module I: Human Resource Management in perspective Evolution of HRM, Nature and scope of HRM, HRM functions, HRM models, Human Resource Development and Strategic Human Resource Management. . Module II: Meeting Human Resource Requirements Job Analysis, Job Description, Strategic Human Resource Planning, Recruitment, Selection Process, Methods Interview, Tests, Placement, Induction and Socialization. Module III: Training & Developing of Employees Training and Development, Designing the Training programmes, Understanding of performance appraisal process, performance appraisal methods, potential appraisal, Career Development Module IV: Managing Compensation Job evaluation, methods of job evaluation, equity theory, Hay profiling, components of pay structure, Designing and administration of wage and salary structure, Wage regulations in India. Module V: Employee Relations Overview of Industrial Relations, Industrial disputes, Collective Bargaining, Workers Participation and Management, Grievance handling, Concept of Trade Union Module VI: Global trends in HRM Challenges of HR in the global village, HR Audit., Managing talent, Work force diversity, Work-life Integration
Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 10 EE 70

Text & References:

Text: Snell S and Bohlander G (2007). Human Resource Management, Cengage Learning (Thomson Learning), Indian Edition. References: Dessler G (2005). Human Resource Management, TMH , New Delhi

Mathis R L and Jackson J H (2006). Human Resource Management, Cengage Learning (Thomson Learning), 10th Edition, Indian Print.

MARKET RESEARCH
Course Code: Course Objective:
This course in marketing research aims at familiarizing the participants of the MBA program with scientific research and its various methods in the field of management. The focus of the course is applied and decisional. It aims at providing the relevant inputs to the participants so that they could study systematically various complex management problems and provide information and solutions for the same. Besides the course work, the participants shall be required to undertake a market research project incorporating the research techniques studied during the semester

MBA 206

Credit Units: 04

Course Contents:
Module I: Nature and scope of marketing research Marketing research as input in decision making process, Marketing research and marketing information system. Applications of marketing research, Planning a research project: Problem identification and formulation. Research Design: Exploratory, Descriptive and Experimental research designs, Market research on the Internet Module II: Data collection methods Observation Methods and Questionnaire Method, Questionnaire Design: Steps in constructing a questionnaire, types of questions, Attitude measurement and Scaling techniques: Ratio, interval, ordinal and nominal scales. Likerts scale, Thurstone scale, Semantic differentiation method etc. Projective techniques. Multidimensional scaling and perceptual mapping, Sampling decisions: Sampling frame, sample selection methods- Probability and non- probability, sample size, Application of sampling methods to marketing problems. Module III: Data collection and field force Field work procedure. Common sources of error in the field work. Minimizing fieldwork errors, Tabulation of the collected data. Module IV: Data analysis Over-view: Tests of significance Z, t, F and chi-square, Correlation and Regression techniques, Multivariate Techniques-Factor analysis, conjoint analysis, Cluster analysis. Module V: Report Writing Pre-Writing Considerations, Format of the Marketing research report, Common Problems Encountered when preparing the marketing research report. Presenting the Research Report. Module VI: Selected applications of marketing research Identifying market segments, Product research, Sales research and Advertising research.

Examination Scheme:
Components Weightage (%) C 10 A 5 CT 15 EE 70

Text & References:

Text: Malhotra, Naresh; Market Research- 6th Edition-PHI Churchill, Gilbert A, Lacobucci, Dawn; Marketing Research: Methodological Foundations, 8 th Edition, South Western References: Luck, David J And Rubin, Ronald S, Marketing Research, Seventh Edition, Prentice Hall Of India Beri, Gc., Marketing Research, Second Edition, Tata McGraw Hill Thomas H. Wancott and R. Wancott, Introductory Statistics for Business and Economics, John Wiley and Sons, New York. Burns, Alvin C and Bush, Ronald F: Marketing Research, 5 th Edition, Pearson Education Software: Students can use SPSS 15.0 for analyzing the data for marketing research. The software is available in the computer lab.

OPERATIONS MANAGEMENT
Course Code: Course Objective:
The aim of this course is to develop understanding of the strategic and functional issues in the operational environment of any organization, of the various decisions involving the operational activities, and of the methods which enable taking the best possible alternative decision.

MBA 207

Credit Units: 04

Course Contents:
Module I: Introduction Introduction of operations function and Operations Management; Input/output transformation; Operations as competitive advantage; Forecasting in OM Module II: Strategic Decisions Planning and Designing the products/services; Process design and planning; Designing the facility location and layout; Selection and Management of Product Technology; Long-term and Short-term Capacity Planning, Project Management (PERT/CPM). Module III: Operating Decisions Operations scheduling and sequencing, Aggregate Planning and Master Production Scheduling, Inventory Control, Materials Requirement Planning, Supply chain management and outsourcing Module IV: Controlling and Improvement Decision Productivity, efficiency and effectiveness; Measuring and Improving the Operations Processes; Green operations management

Examination Scheme:
Components Weightage (%) C 10 A 5 CT 15 EE 70

Text & References:

Chase, Jacob, Aquilano, Agarwal (2008). Operations Management for Competitive Advantage, Tata McGraw-Hill Evans & Collier (2007). Operations Management: An integrated goods and service approach, Cengage Heizer, Render, Jagadeesh (2009). Operations Management, Pearson Klassen & Manor (2007). Cases in Operations Management, Sage Krajewski, Ritzman, Malhotra (2007). Operations Management: Processes and Value Chains, Prentice-Hall / Pearson Mahadevan (2007). Operations Management: Theory and Practice, Pearson Russell and Taylor (2009). Operations Management along the Supply Chain, Wiley Shroeder (2009). Operations Management: Contemporary Concepts and Cases, Tata McGraw-Hill Stevenson (2007). Operations Management, Tata McGraw-Hill Young (2009). Essentials of Operations Management, Sage

BUSINESS COMMUNICATION - II
Course Code: Course Objective:
This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca of this endeavour.

MBA 242

Credit Units: 01

Course Contents:
Module I: Communication in Practice Verbal Communication 1. Communication Networks 2. Developing writing skills Inter- office communication The business letters E mail Netiquette (etiquette on the mail) Intra- office communication Memos Notices Circulars Agenda and Minutes Business Report writing Resume writing Module II: Cross Functional Communication Marketing/ integrated marketing communication Project management communication Human Resource communication Financial Communication Module III: Communication for Public Relations Functions and activities of PR Reputation Management Building Corporate Image and Identity Negotiation Techniques

Examination Scheme:
Components Weightage (%) CT1 20 CT2 20 CAF 25 V 10 GD 10 GP 10 A 5

CAF Communication Assessment File GD Group Discussion GP Group Presentation

Text & References:

Business Communication, Raman Prakash, Oxford The Oxford Handbook of Commercial Corrospondence, Ashley A, Oxford Business Communication for Managers: An Advanced Approach, Penrose, Thomson Business Communication, Krizan, Thomson Understanding Human Communication, 9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - II (BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT)

Course Code: Course Objective:
This course aims at imparting an understanding of: Process of Behavioural communication Aspects of interpersonal communication and relationship Management of individual differences as important dimension of IPR

MBA 243

Credit Units: 01

Course Contents:
Module I: Behavioural Communication Scope of Behavioural Communication Process Personal, Impersonal and Interpersonal Communication Guidelines for developing Human Communication skills Relevance of Behavioural Communication in relationship management Module II: Managing Individual Differences in Relationships Principles Types of issues Approaches Understanding and importance of self disclosure Guidelines for effective communication during conflicts Module III: Communication Climate: Foundation of Interpersonal Relationships Elements of satisfying relationships Conforming and Disconfirming Communication Culturally Relevant Communication Guideline for Creating and Sustaining Healthy Climate Module IV: Interpersonal Communication Imperatives for Interpersonal Communication Models Linear, Interaction and Transaction Patterns Complementary, Symmetrical and Parallel Types Self and Other Oriented Steps to improve Interpersonal Communication Module V: Interpersonal Relationship Development Relationship circle Peer/ Colleague, Superior and Subordinate Initiating and establishing IPR Escalating, maintaining and terminating IPR Direct and indirect strategies of terminating relationship Model of ending relationship Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioural change as a result of training Exit Level Rating by Self and Observer

Text & References:

Vangelist L. Anita, Mark N. Knapp, Inter Personal Communication and Human Relationships: Third Edition, Allyn and Bacon Julia T. Wood. Interpersonal Communication everyday encounter Simons, Christine, Naylor, Belinda: Effective Communication for Managers, 1997 1 st Edition Cassell Harvard Business School, Effective Communication: United States of America Beebe, Beebe and Redmond; Interpersonal Communication, 1996; Allyn and Bacon Publishers.

FRENCH - II
Course Code: Course Objective:
To enable the student to talk about his time schedule to talk about travel

MBA 244

Credit Units: 02

Course Contents:
Unit 3, 4: pp. 42 to 72: Contenu lexical: Unit 3: Emploi du temps 1. demander et donner lheure, des horaires 2. raconter sa journe 3. parler de ses habitudes au travail, de ses loisirs 4. dire la date, parler du temps quil fait 5. fixer rendez-vous (au tlphone par e-mail), rserver une table au restaurant Unit 4: Voyage 1. rserver une chambre dhtel, demander la note 2. expliquer un itinraire 3. parler de ses dplacements, situer sur une carte 4. exprimer un conseil, une interdiction, une obligation 5. acheter un billet de train, consulter un tableau dhoraires Contenu grammatical: 1. question avec quelle heure ? adjectifs dmonstratifs 2. verbes pronominaux au prsent, les prpositions et de : aller venir de 3. adverbes de frquence, pourquoi... ? Parce que ... ? 4. expression indiquant la date, verbes impersonnels 5. verbe pouvoir + infinitif, le lundi, lundi prochain 6. adjectifs possessifs (2), adjectif tout 7. impratif prsent (1), nombres ordinaux 8. questions avec est-ce que ? et en + moyen de transport, en/au+pays 9. verbes devoir+infinitif, il faut+ infinitif, il est interdit de 10. verbes: aller, venir, partir, questions avec do, o,par o, quel, de quel

Examination Scheme:
Components Weightage (%) CT1 20 CT2 20 C 20 I 20 V 15 A 5

C Project +Presentation I Interaction/Conversation Practice

Text & References:

le livre suivre : Franais.Com (Dbutant)

GERMAN II
Course Code: Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany Introduction to Grammar to consolidate the language base learnt in Semester - I

MBA 245

Credit Units: 02

Course Contents:
Module I: Everything about Time and Time periods Time and times of the day. Weekdays, months, seasons. Adverbs of time and time related prepositions Module II: Irregular verbs Introduction to irregular verbs like to be, and others, to learn the conjugations of the same, (fahren, essen, lessen, schlafen, sprechen und hnliche). Module III: Separable verbs To comprehend the change in meaning that the verbs undergo when used as such Treatment of such verbs with separable prefixes Module IV: Reading and comprehension Reading and deciphering railway schedules/school time table Usage of separable verbs in the above context Module V: Accusative case Accusative case with the relevant articles Introduction to 2 different kinds of sentences Nominative and Accusative Module VI: Accusative personal pronouns Nominative and accusative in comparison Emphasizing on the universal applicability of the pronouns to both persons and objects Module VII: Accusative prepositions Accusative propositions with their use Both theoretical and figurative use Module VIII: Dialogues Dialogue reading: In the market place At the Hotel

Examination Scheme:
Components Weightage (%) CT1 20 CT2 20 C 20 I 20 V 15 A 5

C Project + Presentation I Interaction/Conversation Practice

Text & References:

Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch

Schulz Griesbach, Deutsche Sprachlehre fr Auslnder P.L Aneja, Deutsch Interessant- 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2 Braun, Nieder, Schme, Deutsch als Fremdsprache 1A, Grundkurs