OTHM LEVEL 07 DIPLOMA Assignment

Program: Assignment
IN TOURISM AND Title (s):
HOSPITALITY
MANAGEMENT
L/618/16 Module
Module Code: Destination Mnagement
17 :
Contribution to
Overall Module Word 4000
100%
Assessment (%): Count:

Ms.Hasini Kottage Ms. Yashodhara

Module Leader: Internal
Hemachandra
Verifier:

Student Name: Student

No:

Harvard referencing
In the main body of your submission, you must give credit to authors on whose
research your work is based on.
Referencing:
Append to your submission:
A reference list that indicates the books, articles, etc that you have read or
quoted to complete this assignment.

Please include the following statement on the title page of the submitted
assignment, followed by your name:

Disclosure: “I declare that this assignment is solely my own, also I acknowledge

that all the materials I have used are the published and unpublished
works of other authors. Finally, all references have been duly cited
according to the given referencing style.”

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1. Formatting and Layout

Please note the following when completing your written assignment:

Document Format Report

Writing Written in Appropriate Academic/Business style English

Word Count exemptions +/-10%

* Any deviation from this will be addressed according to the word

count policy of Kensley Graduate School.

Page layout A4

Font Style Times New Roman/Arial

Font size 12

Formatting Paragraph Spacing 1.5 cm

Margins 2.5 cm

Line Spacing Double spaced

Alignment justified

Style: Heading 1, 14 pt.

Main Headings
(Bold)

Subheadings Heading 2, 12 pt

Document Type PDF

Research Reliable and relevant source of information should be maintained.

Some of the sources that could be used are:Journal articles, academic
books, e- articles, that have been peer reviewed. Extensive research is
encouraged

Other essentials Ensure a clear title, course details, ID Number on thecover page,
along with a bibliography using Harvard referencing style at the end of
the report

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2. Assignment task

• Students are required to select a micro–destination in their home country and prepare a report
including the following areas.
I. Provide an overview of the selected micro-destination
II. Determine the features contributing to the attractiveness of selected micro-destination
III. Discuss the impact of tourism on the selected destination
IV. Evaluate the role of DMOs and stakeholders in the chosen destination using the
Destination Consultancy Group’s (DCG) Classification.
V. Propose a tourism marketing plan for your selected tourist destination.

3. GUIDANCE FOR STUDENTS IN THE COMPLETION OF TASKS

1. Research-informed Literature

Your work must embed and be informed and supported by relevant and credible scholarly material
that is accessible in the learned journals listed on the module schedule. You should refer to at least
10 such sources. Additionally, you should refer to textbooks, current news items and benchmark
your organisation against other organisations to ensure your assignment is current and up to date.
High-level referencing skills using the Harvard Method must be demonstrated throughout your
work and all sources listed alphabetically within your bibliography.

2. Knowledge and Understanding of Subject

Your work must demonstrate the growing extent of your knowledge and understanding of concepts
and underlying principles associated with the subject area. This means that within your work, you
should provide evidence of your growing mastery in critical awareness of current challenges, new
insights and the constant need for innovation within the field. Furthermore, a critical awareness of
the ambiguities and limitations of knowledge and even understanding should be considered and
examples of such, illustrated within your work.

3. Analysis
To be considered experts worthy, your work must contain evidence of analysis, evaluation and
synthesis. This means not just describing “What!” but also justifying: Why? How? When? Who?
Where? And at what cost! At all times, you must provide justification of your arguments and
judgements. Evidence that you have reflected upon the ideas of others on matters occurring in the
real world of business is crucial to you providing a reasoned and informed debate within your work.
Your choice of methodologies to gather data and information must be rigorously defended.
Furthermore, you should provide evidence that you are able to make sound judgements and
convincing arguments in the absence of complete data, since within the real world of work, we
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rarely have access to, or know all the information! Persuasive conclusions are especially necessary
and must be derived from the content of your work – there should be no new information presented
within your conclusion. Your work should aspire to resemble work which is of journal publishable
quality.

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4. Practical Application and Deployment

It is essential that you rationalise how you decided upon certain methods, materials, tools and
techniques to inform and complete your work. You must demonstrate what informed your
decision(s) to apply certain concepts that enabled you to formulate innovative and creative
solutions to the challenges presented to you or that you identified for yourself. Plausible, costed
and justifiable recommendations are demanded and where these are absent, your work is
undermined. Your work should provide evidence that you are growing in mastery in developing
cutting edge processes and techniques within the subject area.

5. Skills for Professional Practice

Your work must provide evidence of your attributes in the application of professional practice. This
includes demonstrating that you are highly capable of individual and collaborative working.
Regarding the presentation of your work, you must demonstrate

your ability to select and deploy the appropriate media that is “fit for purpose. Additionally, you
must exhibit your ability to: communicate with an exceptionally high level of professionalism; work
professionally, autonomously and within a team; develop leadership skills; and produce/present
work that is coherent, cogent and specifically addresses the challenges set for you or you have set
yourself. Importantly, your work should be easily understood by specialists and non-specialists in
the field.