William (Bill) Kaufmann, MBA

[email protected] • 253-227-0151 • Toms River, NJ

E-Commerce Expertise Summary:

• 15+ years of driving global e-Commerce programs, products, strategies, and projects across
retail, technology, manufacturing, healthcare, automotive, financial, B2B and CPG sectors

• Led e-Commerce initiatives for Nike, Coke, US Olympics, Nestle, Kellogg’s, MGM, DreamWorks, GE,
Life Fitness, Lenovo, Caremark, Allstate, eBay, Ferrari, TE Connectivity, Cardone, Merck, Pep Boys,
Catherine’s, Lane Bryant, SimpleTire, Chemours, Arm & Hammer, Canon and other enterprises

• Expert knowledge of E-Commerce, digital marketing, project management, merchandising, pricing,

analytics, demand generation, SEO/SEM, DAM/PIM systems, fulfillment, strategies and trends

• Savvy with SAP C/4 Commerce Cloud (hybris), Oracle, Magento, Salesforce Cloud, Amazon and
other platforms for technology innovation, digital transformations and customer engagement

Contract & Employment Engagements:

Sr Project Manager, e-Commerce - Digital Experience Group (2020 – present)

Manage eCommerce Implementation projects for Canon USA and Canon Canada, leveraging the Magento and
AEM platforms. Developed agile processes and procedures for improving business solutions, product delivery,
team performance, and client satisfaction. Improved offshore development velocity by 300% within 30 days.

Sr IT Program / Project Manager, hybris e-Commerce - Pep Boys Inc (2019)

Led IT development, testing, delivery, release management and planning for an B2C e-commerce platform
migration. Managed 15 on/offshore resources and multiple project workstreams. Leveraged SAP SAP c/4 Hana
hybris, JIRA, AWS. Improved agile development processes, spearheaded product enhancements, resolved
security / performance issues and created roadmaps for product upgrades, integrations and vendor support.

Sr IT Program Manager, SAP C/4 hybris e-Commerce & Marketing - Savantis Solutions (2019)
Drove SaaS projects in consumer e-Commerce, marketing, loyalty, mobile, websites, POS kiosks and other
custom applications for the entertainment industry. Implemented new agile PMO processes which streamlined
release management, development and communication. Leveraged SAP C/4 Hana (hybris), Android, Redmine

Sr E-Commerce & Marketing IT Project Manager - Church & Dwight / Arm & Hammer Brands (2018)
Lead global e-commerce and digital marketing strategies, web product development, business process
improvements, UX / UI design and PMO governance. Delivered new consumer and B2B channel marketing
platforms in the US and Europe. Leveraged Magento, Salesforce, SAP, Corevist, GDPR, JIRA, MS Project

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[email protected] • (253) 227-0151 • Toms River, NJ
VP E-Commerce Operations – SimpleTire (2017-2018)
• Improved e-Commerce technology, operations and customer support for B2B / B2C markets nationally,
including Amazon, eBay and Walmart. Implemented order automation technologies, call center systems and
vendor KPIs / SLAs. Reduced delivery delays by 50% and improved end customer satisfaction by 90%
• Proactively managed 20+ onshore/offshore employees. Developed strategic goals, technology systems,
marketing concepts and financial strategies to improve growth. Reduced online fraud by 75%

Director, SPARK for Hybris E-Commerce / IT Program Management - EPAM Systems (2017)
• Provided thought leadership in SAP-hybris, ecommerce, CMS, Search and digital marketing implementations.
• Spearheaded technology operations and client digital transformations, engineering resource alignments,
program planning, budgeting, product development strategies, UX/UI and technology product roadmaps

Senior Program / Project Manager, e-Products – Elsevier Technology (2015-2017)

• Led enterprise digital, marketing and agile technology programs to build innovative e-Commerce / e-Learning
healthcare education platforms, websites and mobile applications that generated over $200 million annually
• Guided system development, vendor selections, analytics, UX/UI, design, user testing, resources, budgets, QA,
scope alignment, risk mitigation, go-to-market planning, SOC2 security audits, team coaching and mentoring
• Managed comprehensive PMO operations, planning, strategies, requirements, budgets, vendor selections,
projects, benefits, stakeholder meetings and senior executive presentations for multi-million dollar initiatives

CRO (Chief Results Officer) e-Commerce, Marketing & Project Management - Kaufmann Kreative (2011-present)
Consulted, led, managed and improved e-Commerce and marketing programs, products, projects and channel
strategies. Highly savvy in analyzing requirements, managing agile / scrum development, motivating teams,
understanding users, mitigating risk, managing vendors, implementing deliverables and creating solid results.
Contract engagements include:

Chemours – Consulted on an e-commerce platform selection resulting in an SAP c/4 Hana Cloud Commerce /
hybris implementation for B2B markets globally. Led a comprehensive analysis of business operations,
technology architecture, design and performance requirements across both the RFP and development process.

Merck Pharmaceuticals - Drove creative thinking in B2B e-business, digital marketing technologies and
omnichannel brand management. Implemented digital content management platforms, designs, workflow
processes and new software that generated over $34 million in savings and 28% improved speed to market

Cardone Industries – Spearheaded new B2B / B2C e-Commerce strategies, processes, and channel growth
opportunities across global markets. Created business plans, roadmaps, wireframes, budgets and Amazon /
eBay marketplace strategies. Drove requirements and RFP evaluations for an SAP hybris implementation

Ascena Retail (Catherine's and Lane Bryant) - Led retail e-commerce projects that enhanced consumer shopping,
checkout, shipping and loyalty marketing. Directed global data analysis, mobile, email and retail integration
strategies. Provided thought leadership for the development of future e-business, marketplace and digital
marketing strategies.

TE Connectivity – Inspired global B2B e-commerce innovation, digital strategies, and multi-channel solutions.
Supported an SAP hybris e-Commerce implementation with AEM, Salesforce and Endeca integrations.

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[email protected] • (253) 227-0151 • Toms River, NJ
 eBay Giving Works – Developed a strategic roadmap of enhancements in E-Commerce, reporting, marketing,
seller training, social media engagement, business generation, retention policies, channel strategies and
customer operations. Helped generate new retail e-commerce programs and long term B2B channel growth.

Ferrari – Launched global Amazon and eBay e-commerce marketplaces, digital marketing campaigns, product
branding and omnichannel PR programs for new mobile products. Achieved results 650% above goal

Sr Digital Program Manager - Accenture Interactive / Acquity Group (2011-2012)

• Inspired thought leadership that improved digital product strategies, e-business, customer engagement, loyalty
marketing and localization initiatives that enhanced revenue growth and create new market segments

Sr. Manager, e-Commerce and Digital Marketing - Goodwill Industries (2007-2011)

• Led e-Commerce and digital marketing strategies for ShopGoodwill.com, Amazon and eBay B2C markets in the
US, Canada and Europe across multiple consumer product categories, increasing revenues 55% annually
• Spearheaded improvements in operations, technologies, designs, facilities, inventory control, merchandising,
photography, staffing, training, product sourcing and program management that were adopted by nationwide.
Expanded sales globally, increased the average retail price by 35%, and driving over 400% growth in web sales

VP E-Commerce & Digital Marketing - CLW Agency (2003-2007)

• Managed all e-Commerce strategies, designs, platform implementations, operations, content and development
of global B2B / B2C web platforms for Nike, the Olympics, Coca-Cola, Home Depot, MGM, Hilton, Nestle, GE,
DreamWorks, Allstate, Kellogg’s, Caremark, Life Fitness, Lindal, Lenovo, BNSF, Brunswick, Mastercraft, Roush
• Spearheaded integrated marketing and digital advertising operations, campaigns, loyalty programs, blogs, PR,
contests, direct mail, print, POS, collateral, events, and online affiliate programs that generated significant ROI,
increased web traffic, created higher conversion rates and achieved 750% customer growth
• Led, trained, mentored and motivated a team of 135 project managers, developers, designers, fulfillment /
operations staff, sales and customer service support teams across multiple US and Canada locations
• Created operations and project management tools that improved team / client communication and accelerated
web store launch times by 3 weeks. Led a 2000% increase in revenues over 3 years to sales of over $42 million

Education / Certifications:

• MBA - Motivation, Program Management - Central Michigan University

• Advanced - Leadership, Project Management - US Air Force Air Command & Staff College
• BA - Communication, Business - University of Central Florida

Prior Military Service:

• Officer, US Air Force and US Coast Guard Reserve. Honorably discharged. Highly decorated.

E-Commerce Awards:

• E-Commerce Website of the Year - Incentive Magazine

• Industry Achievement Award - eCommerce (finalist) - Washington Technology Association

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[email protected] • (253) 227-0151 • Toms River, NJ
 “Bill is a well rounded eCommerce professional capable of contributing on the many dimensions of
running an eBusiness. His passion, initiative and roll-up his sleeves willingness - always looking for an
opportunity to get creative and out-of-the-box with everyday challenges - positions him as
a great add to a team needing not just a thinker, but also a doer.”
(Former employer endorsement on Linkedin)

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[email protected] • (253) 227-0151 • Toms River, NJ