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    Alisha CV

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    Punit Yadav
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    Alisha CV

    Uploaded by

    Punit Yadav
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    its resume

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    its resume

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    Alisha CV

    Uploaded by

    Punit Yadav
    its resume

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 1

    Alisha K

    Brand Marketing
    A driven professional with over 6 years of rich experience in Marketing Communications, Content
    Strategy, Corporate Communications, Growth Marketing, Strategic Alliances and shaping Brand
    IPs. I have worked across industries including Media/Tech., EdTech and Finance; and collaborated
    with brands like Facebook India, The Hindu, Outbrain and the likes.

    Contact Experience
    Phone October 2022 - Present
    +91 95992 36490 Home Credit India | Gurgaon (Finance)
    Manager - Marketing Communications
    Email Managing the YouTube channel including content strategy, SEO, organic and paid
    [email protected] campaigns. Spearheaded key BTL projects to build awareness and consideration for Home
    Credit on-ground, including permanent branding like Lollypop & Flanges across 6000+
    Address partner stores pan-India, soft POSM like - posters, danglers, push-pull stickers, phone
    stickers, T-shirts for Sales, etc. Executed multiple pan-India multi-lingual BTL campaigns
    Vasant Kunj, New Delhi
    to build visibility at over 20,000 POSes. Relaunched a financial literacy property on
    YouTube to educate users on responsible borrowing & financial basics.
    Education
    2020
    Online Certification, Leadership May 2020 - May 2022
    Communication Leverage Edu | Noida (Ed-tech)
    Northwestern University Senior Growth Manager
    Led brand, content, social media and community verticals and managed a 30+ member
    2016 - 2018 team. Reduced CAC by 10% via paid and organic channels. Managed end-to-end key
    M.A Philosophy (1st division) brand partnership with Roadies 2022 and launched the brand’s first TVC. Responsible for
    influencer-led marketing in collaboration with over 200+ influencers like Ankur Warikoo,
    University of Delhi
    Rannvijay Singha, The Great Khali and more. Executed impactful community-building
    2013 - 2016 projects through university partnerships, App engagement and a dedicated remarketing
    funnel. Curated bespoke marketing campaigns for 10+ global universities to increase their
    B.A Hons. Philosophy (73.23%) brand awareness and enrollments from India.
    IP College for Women, University of
    Delhi

    2013 December 2017 - January 2020


    CBSE Grade 12: 82.75% (Commerce) Josh Talks | Gurgaon (Media)
    Tagore International School, Vasant Vihar
    Special Projects - Events and Experiences
    2011 Created brand communication documents and pieces. Introduced and led Josh Dialogues,
    a CXO-level interview series that featured the likes of Neeraj Chopra, Kailash Satyarthi,
    CBSE Grade 10: 8.4 CGPA Tapan Singhel (CEO, Bajaj Allianz), Rohit Kapoor (CEO, OYO Real Estate), Rasika Duggal,
    Tagore International School, Vasant Vihar
    Arjun Kanungo and more. Curated and managed impactful campaigns like The Citizens’
    Vice President, Philosophy Department Townhall, in association with Facebook, as a standalone campaign to impart voter
    (2015-16) awareness to over 50,000 first-time voters.
    Secured Second position at the Annual
    Intercollege debate in MANTHAN-
    College Annual fest (2015)
    Projects and Internships
    Cultural Captain, Tagore International
    Partnerships and Community Building, Feeding India (April 2017 – June 2017)
    School
    Collaborated with the founders to reposition the brand by developing volunteer engagement
    (2011-13)
    programs and CSR alliances.

    Expertise Project Manager, Internshala (August 2016 – September 2016) (Contractual)


    Managed the end-to-end execution of “Your Internship Story (YIS)”, Internshala’s flagship
    Brand Strategy and Partnerships program by driving marketing promotions for the contest.
    Growth Marketing ANHAD Media House (June 2012) (Internship)
    Social & Digital Marketing Collaborated with the founders for content writing, sub-titling, research and editing of
    Content Strategy and Curation documentaries based on social impact.
    Corporate Communications
    Marshaling CSR Alliances
    Events Management

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