Curriculum Vitae of MOHAMMAD LOKMAN KHAN

House: 15/Ka, PC Culture, Shyamoli, Dhaka, Bangladesh .Cell-01912453610, e-mail: [email protected]

KEY SKILLS
 Digital Marketing  Creative contents for promotion
 Events and Activation  Customer surveys
 Media Buying  SMS marketing
 Host an in-store event  Social media engagement
 Roadside Campaign  Press Conference and media coverage
 Brand partnerships  Celebrity endorsement
 Create a marketing plan  Loyalty program
 Product/shop Launching program  Collaborate with payment partners
 Work with influencers

AREAS OF EXPERTISE
 14+ years working experience on marketing, brand promotion and campaign.
 Managed the design, planning and execution of more than 200 marketing campaigns/
activations/events/ across the country. I am expert to arrange trade shows, corporate
event, press conference, Dealer conference, annual Sales Conference, corporate
functions, carnival and concert.
 Develop, implement, and manage marketing campaign, digital marketing campaigns to
promote products/services.
 PR: manage and implement launch events: selection of the venue, production of the set-up,
monitoring of the budget, guests list, prepare and send PR releases to editors for the main
launches
 Create engaging content for digital platforms, including blog posts, articles, videos, and
info graphics.
 Monitor and analyze the performance of digital marketing campaigns using Google
Analytics and other relevant tools.
 Identify trends and insights to optimize campaign performance and drive business growth.
 Collaborate with internal teams to develop creative strategies for marketing initiatives.
 Stay updated with the latest trends and best practices in digital marketing.
 Analyzing sales data and generating report using Power BI to design right marketing
campaign for products/services.
 PROFESSIONAL EXPERIENCE

1. Trilogy Events and Activation Ltd, Dhaka, Head of Operation, January 2024 –
present.
Responsibilities:
Trilogy is a renowned Event and Activation agency in Bangaldesh, as Head of operation I play a
pivotal role in developing and executing marketing strategies to enhance the brand visibility for
our clients including online presence, engage our target audience, and drive business growth. I
am responsible for conceptualizing, implementing, and monitoring various campaigns (digital
and offline). To ensure brand identity and business objectives I usually do following tasks:
 Develop and implement marketing strategy to reach customers effectively,
communicate the value proposition of the product to them and influence their purchase
decision.
 Formulate marketing mix and prepare plan to increase market share and ensure sales
growth for assigned brand(s).
 Manage and follow up all the marketing expenses and keep track in dashboards
 Brand performance analysis and reporting
 Identify market opportunity as well as target customers and generate innovative ideas
for building brand equities.
 Responsible for building, maintaining and growing positive relationships with clients,
partners, sponsors and suppliers.
 Developed and managed fully integrated national retail programs. Responsibilities
included media buys: print, online, in-store promotional elements: POP. Signage, videos,
and flyers: and experiential marketing, event execution and contest fulfillment.
 Create, curate, and optimize content for various digital channels to enhance brand
visibility and engagement
 Prepare and follow the digital campaign fostering their growth and development.
 Manage and oversee the company's print, electronic and social media accounts
 Conduct market research and competitor analysis to identify opportunities and stay
ahead of industry trends.
 Monitor and analyze key performance indicators (KPIs) to measure the success of
campaigns and make data-driven decisions for continuous improvement.
 Collaborate with cross-functional teams to ensure seamless execution of marketing
initiatives.
 2. University of Global Village (UGV) Barishal, Deputy Registrar-Media & Promotion
(September 2017 – December 2023)
Responsibilities
 Prepare and/or supervise the creation of communication materials relevant for public
relation and outreach efforts to ensure maximum print, TV & online media coverage of
various activities of UGV; news, events, achievements, curricular and co/extracurricular
activities.
 Executing, Monitoring, and Analyzing campaigns targeting Student admission on
Facebook, Instagram, Google ads, and other social media platforms.
 Coordination to arrange workshop, seminar, students’ orientation program,
collaboration with other universities and research institutes.
 Coordinate and negotiate with the magazines to get PR coverage including Ads and
advertorial
 TG Identification and ROAS scaling.
 Email Marketing, SMS Marketing, and phone call.
 Researching and gathering information and knowledge to develop well-informed
strategic plans producing cohesive and intelligent plans to bring success to campaigns.
 Generating original ideas for campaigns and content communication.
 Compile reviews and reports for the presentation of advertising performance of Digital
Media.
 Identifying competitor’s ideas and loopholes and creating hook and strategic pull.

3. Trilogy Events and Activation Ltd, Dhaka, Manager-Operation, June 2012 – August 2017
4. Trilogy Communication Ltd, Dhaka, Executive-Business Analyst, January 2009 – May 2012
Responsibilities:
 Working on various clients, taking an active role in all disciplines (marketing, creative,
media. research, sponsorship and activation) from planning to completion.
 Responsible for building, maintaining and growing positive relationships with clients,
partners, sponsors and suppliers.
 Worked on a variety of tasks supporting the team including media buying, advertising
campaigns; event coordination, planning and logistics; daily creative approvals; cinema
and television spots; trade shows and corporate conferences.
 Develop, implement, and manage marketing campaign
 Create engaging content for online platforms, including blog posts, articles, videos, and
infographics.
 Identify trends and insights to optimize campaign performance and drive business
growth.
 Collaborate with internal teams to develop creative strategies for marketing initiatives.
 MAJOR BRANDS I WORK FOR
 British American  UNDP  Robi
Tobacco (BATB)  Japan International  Oriental Group
 Unilever Bangladesh Cooperation Agency  CocaCola
Ltd. (JICA)  HungryNaki
 Coats Bangladesh  BGMEA  Bangladesh Golf
 AB Bank  FBCCI Federation
 Mutual Trust Bank Ltd  Dhaka American  Abul Kahir Group
 Bank Al falah Women Club (DAWC)  ASSL Textile
 NCC Bank  Gulshan Club Ltd.  Pallava Group, India.
 Prime Insurance  Uttara Club Ltd  Bashundhara Group
Company Ltd  Dhaka Club Ltd.  Bangladesh Army
 Beximco  Dhanmondi Club Ltd.  ACI
 Etihad Airways  Crown Cement  International school,
Dhaka (ISD)

Tools and Software I use

 Google Analytics  Power Bi-to analyze data and generating
 Facebook Ads Manager report
 Google Ads  Excel and Spread sheet, Microsoft Word and
 SEM RUSH Power point
 Canva

PUBLICATION
 Article named “Personal Branding: Differentiate or Die ” published in “The Daily Star”
 “CSR: A tool to survive” published in “The Daily Financial Express” and monthly Business
Executive
 “Effective HR Practices for Organizational Growth and Success” published in Voice of Business of
Business (VoB) 
 2004 –“Social Responsibility of Business: Bangladesh Perspective “
 2007-“Branding and Consumer Purchasing Behavior“
 2005– “Think Global, Be Local“
 EDUCATIONAL PROFILE
 M.B.A. (CGPA 3.52), 2022, University of Global Village (UGV), Barishal
 B.B.A. (CGPA 3.53), 2008, Management Studies, Dhaka University, Dhaka.
 H.S.C. (GPA-3.60), 2003, Business Studies, Dhaka Board, K.M. College, Bhanga, Faridpur.
 S.S.C. (GPA-4.00), 2001, Science Group, Madrasha Board, Faridpur Muslim Mission,
Faridpur.

PERSONAL PROFILES
 Name: Mohammad Lokman Khan
 Mother’s Name: Shukurun Nessa
 Father’s Name: Mohammad Moslem Khan
 Date of Birth: 30.08.1986
 Gender: Male
 Marital Status: Married
 Permanent Address: Vill-Gongadhordi, Post- Sharifabad, Thana-Vanga, Dist-Faridpur.
 Present Address: House: 15/Ka, PC Culture, Shyamoli, Dhaka,

………………………………
MD. LOKMAN KHAN

“Content is King.” – Bill Gates, Co-Founder, Microsoft

“Make your customer the hero of your stories.” – Ann Handley, Digital Marketing Pioneer, and Author