Scribd Logo
Upload

Welcome to Scribd!

  • 0 views

    7-Eleven Vietnam - VAD 2024

    Uploaded by

    Ngô Rang
    7/ eleven in Vietnam

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    7-Eleven Vietnam - VAD 2024

    Uploaded by

    Ngô Rang
    0 views18 pages
    7/ eleven in Vietnam

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    7/ eleven in Vietnam

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    0 views18 pages

    7-Eleven Vietnam - VAD 2024

    Uploaded by

    Ngô Rang
    7/ eleven in Vietnam

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 18

    AGENDA

    INTRODUCTION

    7-Eleven Vietnam Network


    BUSINESS PERFORMANCE +38% Chain
    +10% SSS

    Revenue in VND Bil.

    Gross Margin %

    Operating Margin %

    Store
    Count Expenses %

    Top 3 Expenses:
    +3X
    1. Lease
    Operating Margin 2. Labor
    3. Utilities

    2018 2019 2020 2021 2022 2023 2024


    Convenience Store Chains
    Circle K, GS25, Ministop, Family Mart, B’s Mart

    Profit
    Contribution
    Packaged Foods & Drinks, Pantry Fresh Foods & Beverages
    1000 SKUs 100 SKUs

    Vending
    Modern Trade Channels Fast Food Chains Cafe & Tea Chains
    Machines

    Mom & Pop Shops Street Food Vendors


    TEMPERATURE
    Tan Phu Trung Industrial Park

    Temperature Control
    ●
    ● 7000 square meters
    ● 220 stores capacity
    ● Self-operated → 52 staff

    Ambient 5000 SQM Chill 1800 SQM Frozen 200 SQM


    TEMPERATURE
    7-Eleven CDC 7-Eleven STORES

    FROZEN
    -18c

    OUTBOUND TRUCKS
    INGREDIENT
    INBOUND TRUCKS

    SUPPLIERS
    CHILL
    5c - 10c

    AMBIENT
    20c - 25c
    TECHNOLOGY
    TECH SYSTEM Consumer Facing Tech
    Headless Commerce
    Drive incremental Headless Loyalty
    sales Customer Data Platform
    Universal Payment Gateway
    Store Mgmt
    Ordering (GOT)
    Checkin (HHT)
    Inventory Mgmt (SC)
    Sale (POS)

    Delivering insights to store


    for better ordering Create PO for replenishment
    during the week

    Planogram Mgmt BI Stack


    Standard POG CDC Mgmt Supplier /
    Real-time or EoD data Inbound (Receiving)
    Store performance POG Manufacturer Deliver
    integrated to SAP & BI Outbound (Picking) stock to our CDC
    tools Inventory Mgmt
    Location Mgmt

    MD Aggregates Aggregating insight for


    insights for designing weekly refill suggestion
    planogram

    Retail Master 3rd Data


    Refill Mgmt
    Product master Market insights Market trends
    Promotion master From data provider i.e.
    Store master Product Policy Refill suggestion Nielsen
    Supplier portal
    Engine
    Staff master
    CDC portal Promotion,
    Manipulating product Private brand
    behaviour across
    system SSV Warehouse
    Inventory owned by SSV
    CDC MANAGEMENT SYSTEM

    Daily Store Orders Refill Suggestions

    Ambient

    Picking Orders

    Delivery Frequency based on


    5 Days
    Sales Velocity

    Chilled

    6 Hours 6 Hours
    X-Dock Daily Delivery
    APPLICATIONS OF AI @ 7-ELEVEN VIETNAM
    TRENDS
    THE IMPACT OF TRENDS

    SOCIAL MEDIA CAN GREATLY INFLUENCE THE


    PERFORMANCE OF THE PRODUCT.
    - ZERO LATENCY FEEDBACK
    - “GOING VIRAL”
    - STAY RELEVANT TO CUSTOMERS

    SHORTEN R&D-TO-LAUNCH TIME FROM 4-6 MONTHS


    TO 4-6 WEEKS.

    REMOVE “EMOTIONAL” ATTACHMENT → SUSPEND


    FAST IF PRODUCT IS NO LONGER “ON TREND” OR
    DOES NOT MEET SALES TARGETS.
    RESPONDING TO TRENDS

    Viral end of
    November
    LTO Launch
    15 Dec. to 15 Feb.
    OUR APPROACH TO TRENDS

    2023 2024
    STAGE (1) ASSESS (2) ADAPT (3) ANTICIPATE (4) INNOVATE

    Is it worth it to follow the trend? Adapt current product to the Local and seasonal flavors. Global CREATE OUR OWN TRENDS.
    trend. influence. Dragon year theme.

    Examples Salted Coffee - Yes. Compliments Change the one or more Korean foods with popularity of Expand R&D team to explore new
    existing Vietnamese coffee elements of an existing product Kdramas and Kpop. product categories, new product
    platform. such as the baguette in the Banh formats.
    mi Thanh Long. Healthy foods for female
    Banh Dong Xu - No. customers in Dragon Year. New innovation kitchen to further
    Requires additional equipment Spicy Szechuan sauce used in accelerate product development
    and long cook times. Mixed Noodles, Dumplings & Food for hot weather process.
    Tofu. environment.

    You might also like