SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

NAME –SUMIT

SEM. BBA 5TH SEM

ROLL NO. 14/BBA/53

SESSION-2016-2017

MAHARISHI DAYANAND UNIVERSITY

 DECLARATION

I here by declare that this dissertation of my project report entitled

COUNSUMER SATISFACTION IN LPD.This project has been
submitted in partial fulfillment of requirement for the award of
degree of BACHELOR OF BUSINESS ADMINISTRATION .
 ACKNOWLEDGEMENT

A Project Report is never the sole product of one person whose name appears on the cover. There is
always the help, guidance and suggestion of many of the preparation of such a project. So it gives me
great pleasure to express my great gratitude towards all the individuals who directly or indirectly helped
me in completing this project, under the guidance of ( MM MANAGER IN LPS ) .

With my sincere Regards, I would like to thank Mr. Arjun Gupta to give this project title to me and
assigning me the project and giving her fair encouragement.

With my sincere Regards, I would like to thank to guide me in this project report and I would like to
thank togive me such kind of opportunity.
 TABLE OF CONTENTS

1. Introduction to the project

2.Industry Profile

3. Company Profile

4. Research Methodology

5. Analysis of Data

6.Findings of the study

7.Recommendations & suggestions

8. Limitations

9. Annexure

9.1. Questionnaire

9.2. Bibliography
 INTRODUCTION TO THE COMPANY

Lakshmi Precision Screws Ltd. is a symbol of technical perfection. LPS (founded in march 1972) is
one of the leading manufacturers and suppliers of High Tensile Fasteners such as Bolts, Screws, Nuts
and Similar parts for More important is the fact that LPS today brings to its work over three decades of
customer’s assembly line. Which are committed to improve their products to meet the ever-increasing
expectations of the customers and are always obliged for their continued guidance patronage. hard core
experience in the field .The present product list of LPS is very vast. All A company where performance
is proof. Which understand his customer & give assurance the big company like Hero Honda, Maruti,
Escorts, Eicher, Kelvinator, Tata, Bajaj, LML, and HMT. Every one use and recommends of LPS label.

everncreasing expectations of our customers and are always obliged for their continued guidance and
patronage.
 INDUSTRIAL PROFILE

Put simply, anything which joins together two things is a fastener –a broad and collection term for nuts,
bolts and screws – which keeps separate assemblies of any engineering system together in a
predetermined position. Fasteners are one of the joining methods, the other notable being welding and
riveting. While the latter farm permanent joints, fasteners can be undone when required, mostly for
repairs and reconditioning.
Fasteners can be broadly classified into two categories depending upon their tensile strength, mild steel
(MS) fasteners and high tensile (HT) fasteners are used across abroad spectrum, mostly in general
application; they are produced by the SSI and unorganized sector, using lather and by rolling.
On the other hand, HT fasteners, which are relatively technology intensive, are manufactured by a few
units in the organized sector via the cold Harding (a form of forging) process HT fasteners can be
classified into standard (available of the shelf) and specialized (made to specific deigns).
Fasteners have two types of heads: hexagonal and socket heads. Socket head screws (also known as
Allen screws or grub screws by machines)
are used mainly for industrial application in textiles , machines tools ,pumps etc. and also in erecting
transmission towers.
The hexagonal type is predominately used in automobiles and in general engineering. Specialized
fasteners are used for specific applications and generally tailor – made. Manufactures of specialized
fasteners have to follow a prescribed design to make fasteners.

Eight major players who account for nearly 70% of the total turnover of the industry and 95% of the
organized sector dominate the Indian fasteners industry. Basically engaged in servicing the automobile
industry, a most logical extension for the companies of fasteners industry is the manufacturer of small
auto engine components like radiator caps, precision gears, couples etc. The manufacturer of various
non-standard small components related to one industry helps a company to give a boost to its operation
margins by altering its product mix. The companies who are able to congenerate those small components
along with their main products are the ones which enjoys higher margins in this industry
MISSION & VISION OF LPSED pro
fessional company
Vision :-
Be recognized as the best and the Preferred supplier of national and international standard.
Mission :-

 To be a growth oriented professional company promoting high standards of business ethics and
producing best quality products thereby achieving international standards of excellence.

 To establish a strong R & D facility to fulfilled the demands of the automotive industry as
compressively as possible & to make the each member of the company proud and empowered by
fostering a culture of participation and innovation.

 To strive for reduction in defects and achieve 6 sigma and beyond so as to make quality a way of
life in LPS & to reduce cycle time in all processes as a step towards over-all improvement.

 To provide prompt and excellent service to customer anywhere in the world & to maximize
shareholder wealth.
 OBJECTIVES

Business Mission:- To achieve and maintain a leading position as suppliers of fasteners and to serve the
national & international market in the field of fasteners.

Growth:- To ensure a steady growth in business so as to fulfill national expectation and expand
international operations.

Profitability: To provide a reasonable and adequate return on capital employed primarily through
improvement in operational efficiency, capacity utilization and producing and generating adequating
internal resources to finance the company growth.

Image: To build up a high degree of customer confidence by sustaining international standards of

excellence in product quality, Performance and serve. To fulfill the expectations which shareholders,
employee’s customers and country have from L.P.S.

The Other Main Objectives of the Company are:

1. To position themselves in the Market to increase productivity

2. To innovate new things & To double the export and bring foreign currency

3. To get maximum profit & To increase the performance of employees

4. To develop technical and administrative skills & Optimum utilization of human resources.
 MILESTONES OF THE COMPANY

1959 Established Nav Bharat Industries as small parts Manufacturer.

1972 Established Lakshmi Precision Screws Pvt.Ltd. as Socket

Head Screws Manufacturer.

1973 Technical tie-up with the German firm M/S Richard Bergner

1977 Acknowledged quality source of fastener

1978 Technical tie-up with M/S Richard Bergner expires.

1983 Secured self certification status from FORD

1984 Declared Public limited Company

1986 Secured self certification status from M/s Lakshmi

Machine Works.

1988 Established as manufacturer exporter.

1992 Received Regional Export Award from Engineering

Export Promotion council, (EEPC) India.

1993 Received Regional Export Award from EEPC for the

Second consecutive Year. .

1994 Received Regional Export Award from EEPC for the

Third Consecutive Year.
 1995 Established plant –II

1996 Received Employment Generation Award from

Director of industries, Haryana state.

1997 Accredited in Mechanical & Chemical Testing by

A21A, USA to meet fastener Quality act of US.
1996 Accredited in Mechanical Measurement, Mechanical

& Chemical testing by National Accreditation Board

For Calibration & Testing laboratories (NABL)
Government Of India.

1997 Certified to ISO-9002

1998 Installed Bolt Maker (AF 2525) to add production

Capacity to 12200 MT.
- Self-Certification status from TELCO.
- Technical tie-up with Sunil Machinery Corporation,
Korea.
- Joint Venture with Brossard AG-Switzerland.
1999 Licensed manufactures of Torex screw from camcar
Co.-USA

2000 Qs9000 Certification

2012 ISO/TS-16949 Certification

ISO-14001 Certification
2014 Implemented ERP-SAP R/3

2016 Golden Peacock Award.

 PRODUCTS LIST

1. Bolts & Nuts For Automobiles

A. Engine Parts B. Chassis Parts

► Con Rod ► Wheel Bolts

► Cylinder Studs ► Wheel Hub Bolts & Nuts

► Counter Head ► Flanged Bolts

► Rocker Arm ► Collar Bolt

► Engine Mounting ► Axle Bolts/Pin

► Main Bearing etc. ► Shock Absorber Mounting

Pins etc.
 2.Fasteners

A. Construction Parts B.Cold formed parts

(Friction Grip) for Automobile

► Bolts & Nuts for ► Piston Pins

Agriculture Industry
► Switch body
► Bolts & Nuts for
Industrial Machinery ► Ball joints

► Gear balks

► Rocket Shaft etc.

There are mainly two types of products

A. Standard Fasteners B. Special Fasteners

► Socket head Cap Screw ► These are the products, which are

► Low Head Socket Bolt made on special order.

► Shoulder Bolt ► Hang Bolts

► Button Head ► Axle Bolts

 ► CSK ► Connecting rod bolts

► Hex Wrench Keys ► Counter weight bolts

► Hex Head Bolt ► Wheel bolts

► Dowel Pin

► Nuts

► Friction Grip Bolts

► Track Shoe Bolts

► Stainless Steel Hex Head

► Stainless Steel Socket Head Cap Screws

 ORGANISATION STRUCTURE OF LPS

Board of Directors

Chairman & Managing Director

Quality Management
Corporate Strategy

Marketing R&D Planning Production QA General

FINANCE
PURCHASE
SALES LABORATORY
PLANT II

DEVELOPEMENT DEVELOPEMENT PLANT I HRD EDP

 CENTRAL
 PRODUCTION
 PLANNING
 FUTURE PLANS OF THE COMPANY

LPS is well on the way to consolidating its future leadership with a rising corporate graph with and
annual growth rate of 40%.

The further plans are follows:

 Its further plan is to include continuous investment in R & D.

 More concentration on hard currency market of USA, UK, JAPAN and EUROPE with the
objective of doubling the exports and to bring invaluable foreign exchange for the country.

 On the corporate agenda is a massive expansion program, which includes diversification into
chemicals and engineering.

 To improve quality in design and manufacturing through implementation of ISO-9002 system.

 Production & Sales Of The Company

YEAR PRODUCTION (In tonnes) SALES IN MILLIONS

93-94 3556 404

94-95 4897 552

95-96 6529 735

96-97 6385 696

97-98 5753 684

98-99 5607 706

99-00 6556 816

00-01 6165 834

 01-02 7600 900

03-04 8600 1228.52

Year Ended 9400 1400

04-05
PRODUCTION PROCESS

Wire from wire coil

Cutting of wire

Forging

Heat Treatment

Rolling

Grinding

Plating

Packing
 LIST OF MAIN MARKETS OF LPS

A. DOMESTIC (USER INDUSTRIES)

 Automotive

 Aviation

 Heavy & Light Machinery

 Hydraulic/Pneumatic Pumps

 Machine Tools, Jigs & Fixtures

 Railways

 Refrigeration & Air Conditioning

B. INTERNATIONAL (COUNTRY)

 Australia

 Germany

 Hong Kong

 Japan

 Singapore

 South Korea
  Sweden

 Switzerland

 United Kingdom

List of Certificates
1. A2LA

2. NABL

3. ISO 9002

4. QS 9000

5. ISO/TS 16949

6. ISO 14001

Major Competitors of the Company

 Sundram Fasteners of TVS Group

 UN-BRAKO And Guest Keen Williams

 Panda To gun Limited

 Sterling Tools

 Precision Fasteners
 SWOT ANALYSIS

Swot stand for Strength, Weakness, Opportunity, &Threats.

Strengths:

 Establish Brand Image.

 Shortest Distribution network

 Delivery Period is satisfactory.

Weakness:

 Less display of Advertisement.

 Skillful labor is required.

 Failure to check Duplicity

 Improper Grievance Handling.

Opportunity:

 Varied Application.

 Main customers are big Industry.

 Good Financial Positation.

Threats:

 Growing Market of cheap material.

 Promotion Scheme of Competitors.

 Less publicity may decrease its market share.

 INTRODUCTION TO THE PROJECT

Customer Satisfaction: -

Customer Satisfaction is the major part of the marketing. In

Marketing, customer satisfaction is both a goal and marketing tool. It makes the customer, and the
satisfaction of his or her needs, the focal point of all business activities. Senior managers drive it,
passionate about delighting their customers. Customer is satisfied after purchased depend on the offer’s
performance in relation to the customer’s expectation. In general, satisfaction is person’s feelings of
pleasure or disappointment resulting from comparing a product’s perceived performance in relation to
his or her expectation, customer is dissatisfied. If performance matches the expectation, customer is
satisfied. If performance exceeds expectation, customer is highly satisfied or delighted. Although if
company increase customer satisfaction by lowering its price or increase it service, result may be lower
profit. Company has many stakeholder including employees, workers, dealrs, suppliers. Sending more to
increase customer satisfaction might divert funds from increase the satisfaction of other partners. Highly
satisfied customer generally stay loyal longers, buy more as company introduce new product and
upgrades existing product talks favorably about the company and its product, pay less attention to
competing brands and its less sensitive to price. A no of method exist to measure customer satisfaction.

He maintains the marketing department typically focus survey on the area they can control, such as
brand image, pricing and product features for customer value expectation and satisfaction. Companies
needs to monitor their competition’s performance in their area.
 The extend to which a product’s perceived performance matches.

A buyer’s expectation if the product’s performance falls short of the expectation, he person is the
dissatisfied if performance matches or exceeds expectation, the buyer is Satisfied and delighted.

A customer might experience various degree of satisfaction.

Less product performance = Less satisfaction

High product performance = high satisfaction

Satisfaction is depends on customer’s expectations. Expectations are based on the customer’s past
buying experience, the opinions of friends and associates and marketer and competitor information and
promises.

Marketer must be careful to set the right level of expectation, if they set expectation too low, they may
satisfy those who buy but fail to attract enough buyers. In contrast, if they raise expectation too high,
buyers are likely to be disappointed.

Today’s most successful companies are raising expectation--- and delivering performance to match.
However, although the customer-centered firms seek to delivery high customer satisfaction relative to
competitors, does not attempt to maximize customer satisfaction.

How to increase satisfaction

Today there is a lot of competition between the companies. So it is very necessary for all the companies
that they have to satisfy their customers .By lowering its price or increases its services we can increase
the customer satisfaction. But this may result in lower profit. So the companies have to make a good
balance b/w it.
 Some other method to satisfy our customer:

 By Better Services & by transport facility

 By Replacement & by Giving Commission. On sale

 Delivering in time & Making Auth. Dealer

 Reasonable Price & Qualitative Product

Benefits:

1. Satisfied customer, which are less price sensitive.

2. Talk favorably to other about the company and its product.

3. Remain loyal to layer period.

 TWO GOAL OF THE COMPANY:-

Two fold goal

Attract new customer by Keep current Customer

promising supervisor by delivering satisfaction
value

Needs, Wants & Demand

Products and Service

Value satisfaction & quality

Exchange transaction & Relationship

Markets
 Industry Market

( a collection of sellers) (a collection of buyers )

S Company

U (Marketer)

P
End
L Marketing

I User
Intermediaries
Market
E

Competitors
 ENVIRONMENT

The marketing environment surrounds and impacts upon the organization. There are three key
perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment'
and the 'internal environment'. So in the today’s modern marketing the environment influence a lot.

Marketing Mgt. Philosophies

1. Production concept

2. Product concept

3. Selling Concept

4. Marketing Concept

5. Societal Marketing Concept

 Selling Concepts v/s Marketing Concept

Starling Focus Means Ends

Point

Factory Existing Products Selling & Promoting Profit

Through sales
Volume selling

Market Customer Needs Integrated Profits through

Marketing Customer
Satisfaction

Societal Marketing Concept

Marketer have to Balance b/w these three factor

Society (Human Welfare)

Consumer Marketing Company

(Want satisfaction) Concept (Profits)
 Market Coverage Strategy
1. Undifferentiated Marketing:-In this strategy, the seller produce and attract all consumers
through a single marketing programme under this strategy. The seller under this strategy does not draw a
dividing line among the customers and a single marketing programme. An advertising policy, single
brand of a product and uniform packing is made. For example, coca-cola with single colors.

Company Marketing Mix Market

2. Differentiated Marketing:-In this strategy, the market is divided in several segment on the basis
of differentiation in demand and characteristics of the customers. Different product are manufactured for
every marker segment. For example,LPS company produces different types of screws and nuts to satisfy
the customers.

Company Marketing Mix 1 Segment 1

Company Marketing Mix 2 Segment 2

Company Marketing Mix 3 Segment 3

3. Concentrated Marketing:-In this strategy, the seller concentrates or focuses on certain area of
the market instead of several area under this strategy. For example, several publish books covering
certain subject instead of publishing books on all subjects.

In this strategy a firm goes after a large of one or a few markets

e.g. Oshkosh Truck

Company Segment 1

Segment 2
Marketing
Segment 3
Mix
 MARKET SEGMENTATION

Dividing a market into distinct groups of buyers with different needs, Characteristics, or behavior who
might require separate products or Marketing mixes.

Level of market segmentation:-

1. Mass Marketing: - No segmentation e.g. coke, Pepsi

2. Segment Marketing: - Isolating broad segments that make up a market and adapting the
marketing to match the needs of one or more segment. e.g. Hotels, Traveling.

3. Niche Marketing: - Focusing on sub segment or niches with distinctive traits that may seek a
special combination of benefits. E.g. luxury car buyers, performance car buyers, utility car
buyers and economy car buyers.

4. Micro Marketing: - The practice of tailoring products and marketing performs to suit the tastes
of specific individual and location.

4.1. Local Marketing: - Retail Outlets [local customer group].

4.2. Individual Marketing: - Individual Customer one to one.

Who are the main customers of the company?

We can categories the customers of the LPS in two parts:

Customers

Dealer OEM

OEM (original equipment manufacturer)

Here are name of the top 10 OEM’s: -

1. Hero Honda motors Ltd., Dharuhera

2. Telco Ltd., Jamshedpur

3. Telco Ltd., Pune

4. Voltas Machine, Hyderabad

5. Bajaj Tempo Ltd.

6. Ashok Leyland, Chennai

7. Escort Ltd.

8. Eicher Motors, Pitampura

9. Kinetic Honda Ltd., Pitampura

10. Maruti Udyog Lt., Gurgaon

 RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done systematically. We study the various steps that
are generally taken by the researcher in studying the research problem along with the logic behind it.
The research methodology include over all research design, the sampling procedure, the data collection
method and analysis procedure.

Research Design: -

Research design helps in proper collection and analysis of data. It makes research relevant to the
objective of research and see the proper process carried out.
The present study was mainly exploratory study, which was concerned with finding the
characteristics of a particular individual, group, institution of finding the satisfaction level of retailers

Collection of Data: -

It includes both primary & secondary data.

Primary Data

Primary data is the fresh data that was used in this study. The primary data was collected through
structured questionnaire.
Ways of collecting primary data:

(a) Observation Method

(b) Interview Method

(c) Questionnaire

(d) Schedule

From the above method I use the questionnaires method to know about the

View point of distributors about the LPS product.

Secondary Data

Secondary data is the data already available. In this project some secondary data is used like company
profile & other information.

It is collected through: -

a. Pamphlet
b. Articles in newspapers (Dainik Bhaskar,Times of India) & magazines.
c. Websites
d. Training manuals

Data Collection Method: -

Structured and non-disguised questionnaire was used for collecting the primary data. Information
required was listed and on the basis of the list & objective of research, a questionnaire was prepared
having all type of questions like open ended, close ended & dichotomous questions for good response.
Sampling Procedure: -

Data Source Primary

Research Approach Survey

Research Instrument Questionnaire

Sampling Unit Distributer/Dealer

Sample Size 40 Distributor

Area Covered North India

 Data Analysis:-
Data was analyzed with the help of cross tabulation and simple percentage, weighted average, pie charts
bar & column charts.

1. Which all brands of fasteners do you keeps?

COMPANY No of Respondents Percentage

LPS 04 10%
SUNDRAM 04 10%
UNBRAKO 04 10%
None of above 04 10%
All above 24 60%
Total 40 100%

10%
10% LPS
SUNDRAM
10% UNBRAKO
60% None of above
10% All above

Interpretation:- Most of the dealers have the brands of all the above company.
2.Do you have LPS dealership?

Dealership No of Respondents Percentage

Have 32 80%
Have not 08 20%
Total 40 100%

20%

Have
Have not

80%

Interpretation:- The most of the dealers have the dealership of the LPS
Company.
3. What are the expectations you have regarding the growth of LPS Product?

Expectations No of Respondents Percentage

Excellent 10 25%
Good 14 35%
Normal 12 30%
Poor 04 10%
Total 40 100%

13%
Excellent
18% Good
49% Normal
Poor
15% Total
5%

Interpretation:- Most of the dealers of the LPS have the expectations of growth
of the company as good. So the company is doing well in the market.
4. How often the company sales representative visited you?

Type No of Respondents Percentage

Once in a Week 10 25%
Once in a Month 20 50%
Once in a fortnight 06 15%
Once in a Year 04 10%
Total 40 100%

10%
25%
15% Once in a Week
Once in a Month
Once in a fortnight
Once in a Year

50%

Interpretation:- The company sales representative most of the time visit to the
Dealers once in a month.
5. Are you satisfied with LPS Products?

Customer NO of Respondents Percentage

Satisfied 34 85%
Unsatisfied 06 15%
Total 40 100%

15%

satisfied
unsatisfied

85%

Interpretation:- Most of the dealers of the LPS company is satisfied by the

Products of the company. So the company has the good
Image in the market.
6. Which special features of LPS Product have influenced you most?

Features No of Respondents Percentage

Quality 24 60%
Durability 12 30%
Price 04 10%
Total 40 100%

10%

Quality
30% Durability
60% Price

Interpretation:- The most influenced features of the LPS company products is

the quality of the product.
7.Rank the following: -

LPS
Quality:- From the study of dealer in North India of Lakshmi Precision Screws Ltd., we
analyse that the 75% of the respondents ranked the Quality of the products as first, 20% of
them ranked as second & 5% them are ranked as third.

Rank No of Respondents Percentage

1 30 75%
2 08 20%
3 02 5%
Total 40 100%

5%

20%
1
2
3
75%
8. LPS Durability:- From the study of dealer in North India of Lakshmi Precision Screws Ltd., we
analyse that the 90% of the respondents ranked the Durability of the products as first, 8% of them
ranked as second & 2% them are ranked as third.

Rank Respondents
1 90%
2 8%
3 2%

8% 2%

1
2
3

90%
9. Do the company offers schemes for the dealers?

From the study of dealer in North India of Lakshmi Precision Scrawled., we analyse that the
95% dealers are responding as no while 5% of them are responding as yes.

Schemes Respondent
Yes 5%
No 95%

5%

Yes
No

95%
10. Do you want any change in the dealership norms?

From the study of dealer in North India of Lakshmi Precision Scrawled., we analyse that the
95% dealers are responding as no while 5% of them are responding as yes.

Change Respondent
Yes 3%
No 97%

3%

Yes
No

97%
 RECOMMENDATIONS & SUGGESTIONS

 Timely Distribution of Incentive should be made so that the employee’s remains motivated
and due to this they will do the work in the more efficient and the effective way.

 Company should go for E – Commerce to compete with the other companies due to
globalization.

 Frequent official visits should be encouraged so that the each person of the company feel
free environment in the company.

 Should be Emphasis on Advertisement and Promotion Scheme especially on T.V and print
Media so that company can make well-known image in the public.

 Company should provide more gift scheme to the dealer so that they will give emphasis
more on the selling of the products of the company.

 Motivation among the employees should be increased by giving them incentive such as
housing facility “&” Medical care etc.

 LPS have to offer “Bulk Discount” & “Credit Facility” & “ Time Delivery” in order to
remain competent.

 Should stress on ZERO DEFECT CONCEPT.

 Suggestions:

1. For this we can open company’s retail outlet so that we can reduce our cost of intermediated.
By doing this our customers get good original and qualitative product at a low price.

By deliver the product at right time & at right place we can satisfy our customer for this we have to
maintain a right stock of product demanded but at the time of doing this we have to make a balance.
 LIMITATIONS

While analyzing and evaluating the detail findings of this study, the reader must keep in mind the
following limitations of the project:-

 Sample size was small therefore chance of error is high.

 Some time no- response of Respondent.

 It may not be possible that all the Respondents provide absolutely correct information.

 Sampling may not present the exact picture of market. It is just representative of
population.

In the light of all above limitations, I have tried my best to find out real information from the
respondent in an honest manner.
FINDINGS OF THE STUDY

 LPS is on the 2nd Position in the Fasteners Market.

 The Quality of LPS product is good.

 Most closely Competitor Company of the LPS is SUNDRAM FASTNERS Ltd.

 A sales promotion activity of LPS like advertisement etc. is not so good.

 Network Distributor channel of LPS is not good.

 Delivery of its products almost on time.

 Price Range of LPS’s Products can compete competitors like Sundram Fasteners Ltd.
, UN-Brako , Precision Fasteners etc.
 BIBLIOGRAPHY

 Kotler Philip, Marketing Management, New Delhi, Prentice Hall of India Pvt. Ltd.

 Kothari C.R., Research Methodology, New Delhi, Wishwa Prakashan Pvt. Ltd.

 Annual Report.

 www.lpsindia.com
 QUESTIONNAIRE FOR DEALRS IN SCREW MARKET

1. Your are dealing in screw. Which type of screw you deal most ?

a) Small/Medium/High

b) only small

c) All type

2. Which company you prefers most, please give name of the company.

( )

3. Reason for preference (Please Tick)

a) Quality b) Price

c) After Sale Service d) Distribution Channel

4) Which is the best out of four in your opinion.

Please rank them in order of preference.(overall)

a) Un- brako and guest keen William, Mumbai

b) Lakshmi Precision Screws Limited, Rohtak.

c) Sundram Fasteners of TVC Group
d) A.K.Automobiles LTD.

Rank 1 ( ) 2( ) 3( ) 4( )

5. Are you satisfied with your company? If not, please give the reasons.
6. Are you authorized dealer of company? Please tell me the name of the company.

( )

7. Are you satisfied with the claim/replacement policy of the top four companies. Which the
best in this policy in your opinion?

Yes/No ( )

Name ( )

8. In there any discount policy given by top four companies,if purchase in bulk.

Yes/No ( )

9.If any, are you satisfied with that.

10.Which company in your opinion has best distribution system and

Which has worst among the four.

Best ( )

Worst ( )

11.Which type of promotional strategy you think best?

( Please Tick)

a) Direct Selling ( ) b) Discount policy ( )

c) After sale service ( ) d) credit ( )

12.Which company among top four is best in promotional strategies and

which one is worst.

a) Best ( ) b)Worst ( )

13.In your opinion, other dealers or buyers/customers buy the screw on

which of the following points.

 Rank them in order of performance

(a) Price ( )

(b) Technology ( )

(c) Name of company ( )

(d) Claim/Replacement policy ( )

(e) Personal contacts ( )

(f) Guarantee Period ( )

(g) any other ( )

14. What problem do you face from company ?

15. Suggestion you want to give

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