ICT Assigment

NAME : AROOJ FATIMA
SEMESTER : 1st
DEPARTMENT : ADS _ ZOOLOGY
ASSIGNMENT : ICT
SUBMITTED TO : ZARTAB AHMED
SUBMITTED FROM : AROOJ FATIMA
SUBMITTED DATE : 25 Feb 2024
E – COMMERCE
Introduction of e_ commerce
E-commerce, short for electronic commerce, refers to the buying and selling
of goods and services over the internet. It has revolutionized the way
businesses operate, allowing them to reach a global audience and operate
24/7. The introduction of e-commerce has led to increased convenience for
consumers and has significantly impacted traditional brick-and-mortar retail.
According to Statista, global e-commerce sales are projected to reach $6.38
trillion by 2024.
There are several types of e-commerce models, each catering to different
types of transactions and participants. Here are some common types:
1. Business-to-Consumer (B2C): This is perhaps the most well-known type,
where businesses sell products or services directly to consumers. Examples
include online retailers like Amazon and Walmart.
2. Business-to-Business (B2B): In this model, businesses sell products or
services to other businesses. This could include manufacturers selling to
wholesalers or wholesalers selling to retailers.
3. Consumer-to-Consumer (C2C): This type of e-commerce involves
transactions between individual consumers. Examples include online
marketplaces like eBay and Craigslist, where individuals can buy and sell
goods to each other.
4. Consumer-to-Business (C2B): In this model, individual consumers offer
products or services to businesses. Examples include freelancers offering
their services on platforms like Upwork or Fiverr.
5. Business-to-Administration (B2A): This type of e-commerce involves
transactions between businesses and public administrations. For example,
businesses paying taxes online or submitting procurement bids
electronically.
6. Consumer-to-Administration (C2A): This involves transactions between
individual consumers and public administrations. Examples include paying
for parking tickets or renewing driver's licenses online.
Each type of e-commerce has its own characteristics and target audience,
and businesses may participate in one or more of these models depending
on their products, services, and target market.
Here are three popular e-commerce platforms:
1. Shopify: Shopify is a leading e-commerce platform that allows businesses to
create online stores and sell products. It offers a wide range of customizable
templates, a user-friendly interface, and features such as payment
processing and inventory management.
2. with complex e-commerce needs.
3. WooCommerce: WooCommerce is a plugin for WordPress that enables

businesses to add e-commerce functionality to their existing websites. It
provides a high level of customization and integrates seamlessly with
WordPress, making it a popular choice for businesses already using
WordPress.
Magento: Magento is a powerful e-commerce platform that is favored by
larger businesses and enterprises. It offers a high level of customization and
scalability, making it suitable for businesses
STRATIGIES OF e _commerce
E-commerce strategies encompass a range of approaches to drive online
sales and enhance customer experience. These may include personalized
marketing campaigns, leveraging social media platforms for engagement,
optimizing the user experience on the website or app, offering competitive
pricing and promotions, and providing seamless checkout and payment
options. Successful e-commerce strategies often focus on understanding
customer needs and preferences to deliver targeted and compelling
offerings.
ROLE OF E COMMERCE IN PAKISTAN INDUSTRY

E-commerce has been transformative for Pakistan's economy, offering new
opportunities for businesses and consumers alike. According to a report by
Statista, Pakistan's e-commerce market is projected to reach $7.5 billion by
2024, demonstrating its significant role in the industry. Websites like
Daraz.pk, Pakistan's largest online marketplace, and Alibaba's investment in
the region highlight the growing importance of e-commerce in Pakistan. It
has enabled businesses to reach a wider audience, especially in rural areas
where traditional retail infrastructure is lacking. Moreover, e-commerce has
facilitated job creation and provided a platform for small businesses and
entrepreneurs to thrive, contributing to economic growth.

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NAME : AROOJ FATIMA

3. WooCommerce: WooCommerce is a plugin for WordPress that enables

ROLE OF E COMMERCE IN PAKISTAN INDUSTRY

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