JENRA GROUP

Lansangan, Daryl A.

Magana, Kent Syndric A.

Muamar, Mohammad Shadraldin Aba

Nafuran, Daennielle Faith B.

Napone, Michaela O.

Quijano, Marial F.

Sebrero, J-lou Khane E.

Ureta, Jed Nove G.

BS in Entrepreneurship
 CHAPTER 1:

Company Profile

Mission

To empower communities through accessible financial services, fostering

sustainable development and economic growth, while promoting social responsibility

and enriching lives across the Philippines.

Vision

To be a premier leader in community development, driving innovation and

inclusivity to create lasting positive impacts that enhance the quality of life for

individuals and families nationwide.

Product and Services

Mostly household products like rice grains, condiments, beverages, canned

goods, fruits, dairy, poultry meats, seafood, vegetables, beauty & cleaning products

are among many other daily commodities for the consumers.

Jenra provide spaces, stores or stalls readily tailored to be lease or rent for

SME's like cellphone repair shop, food court, jewelry shop, and many more. They

also installed ATM Machine for their prospect buyers.

Jenra serves as a helping hand to every household, sari-sari store, or growing

business by supplying retail goods at the lowest prices in the market without
compromising quality. Jenra was popularly known in the locals with the concept of

superette that has been established allowing the customers to personally shop for

products through supermarket aisles and pay through cashiers are one of the

trademark services provided for the valuable patrons. The Jenra Group continuously

grows. Strategically placed in premier locations around the province, a JENRA Mall

can be the perfect birthplace for your business venture.

Market Position

In a bid to broaden its reach in the Kapampangan market, the Jenra

Supermarket chain opened recently its newest branch in San Fernando, Pampanga.

The development of Jenra supermarkets around Pampanga has contributed to the

urbanization of the province. Moreover, its brand also introduced state-of-the-art

facilities for improved shopping conveniences and shaped a world-class retail

experience for the locals.

Jenra serves as a helping hand to every household, sari-sari store, or growing

business by supplying retail goods at the lowest prices in the market without

compromising quality.

Jenra Group of Companies primarily includes businesses and organizations

within the construction, real estate, and engineering sectors. Their focus is on

providing high-quality services and products tailored to developers, contractors, and

governmental entities, which often require reliable partners for large-scale projects.

Jenra Group emphasizes innovation and sustainability, appealing to clients seeking to

enhance project efficiency and meet modern standards.

Mr. Tan Song Bok established the Jenra Group of Companies, paving the way

for the creation of several notable establishments in and around Angeles and

Mabalacat, such as Jenra Grand Mall, Jumbo Jenra Angeles, Dau and Sindalan,

Apalit, Dolores, and Sacred Heart Medical Center. The company is leasing out several

Jollibee, Greenwhich & Mang Inasal food chain outlets, as well as other properties

owned by its mother company, Jenra Group of Companies. The management team of

Jenra Group Company composed of Chief Executive Officer (CEO) , Chief Financial

Officer (CFO) , General Manager, and Managing Director.

Mr. Edgardo S. Tan President and Chief Executive Officer (CEO) of the

JENRA Group of Companies. Mr. Edgardo S. Tan presides over the Jenra Group of

Companies as President and Chief Executive Officer. This is a pivotal position; he is

responsible for setting the strategic direction and overall management of the company.

He is an influential leader for the guidance of the Jenra Group of Companies toward

sustainable growth and success within a competitive field.

Ms. Nenita Tan President of Sacred Heart Medical Center. The President of

Sacred Heart Medical Center, Ms. Nenita Tan, establish a vision and strategic

direction for the medical center in keeping with community health needs and the

organization's goals. The president ensures effective and efficient operations of the
daily medical center, working toward optimal healthcare delivery and resource

utilization.

Ms. Josefina Tan Siy Chief Financial Officer (CFO) of the Sacred Heart

Medical Center Ms. Josefina Tan Siy serves as the Chief Financial Officer (CFO) of

the Sacred Heart Medical Center. In her role, she keeps track of the financial plan and

functioning of the company. She ensures the financial health and strategic direction of

the Sacred Heart Medical Center.

Mr. Ricardo S. Tan and Byron John Siy General Manager of Jumbo Jenra

Angeles and Apalit. The general manager looks after and manages the total operation

of the Jumbo Jenra Angeles and Apalit. This way, they make sure that all operations

are running in a smooth and effective manner in terms of attaining business and

customer needs.

Mr. Albert S. Tan Managing Director of Jenra’s Food Franchises of Jollibee

Foods Group. Mr. Albert S. Tan is the Managing Director of Jenra’s Food Franchises

within the Jollibee Foods Group. In this capacity, he has the overall management, as

well as strategic direction, of food franchises. With this position, he plays a very

crucial role in driving the success and expansion of Jenra’s food franchises and their

activities towards achievement of values and standards of the Jollibee Foods Group.

Recent Achievements
 2016: Multi-awarded 40-hectare property The Infinity opens. Jenra’s first

venture into township development.

The Jenra Group of Companies, a local business conglomerate in Pampanga,

has ventured into township development with its new project, The Infinity.

The flagship 40-hectare business district, developed by AC Beautiful Islands

(ACBI) Realty Development Corp., aims to become the largest of its kind in

Central Luzon.

Located in the cities of Angeles and Mabalacat, The Infinity is directly

connected to the Northern Luzon Expressway (NLEX) via the Angeles Exit.

Company officials believe that this strategic positioning will allow the

development to capitalize on the region's growing economy and its emergence

as a prominent investment site.

 2022: JENRA turns 50, celebrating JENRAtions of happiness.

The Jenra Group recently celebrated its 50th anniversary with an event

dedicated to founder Tan Song Bok. The grand celebration, themed

"Celebrating JENRAtions of Happiness," took place on December 13, 2022, at

the Ballroom of Clark Marriott. 2023: Jumbo JENRA Apalit, the fifth Jumbo

JENRA location, is set to open this year. The Jenra Group celebrated its 50th

year by holding a groundbreaking ceremony for the newest addition to the

Jumbo JENRA Supermarket chain, Jumbo JENRA Apalit, on January 25,

2022. Mr. Ricardo S. Tan, along with his wife Dra. Neenia Tan, Apalit Mayor
 Hon. Jun Tetangco, Vice Mayor Peter Nucom, and the Apalit Municipal

Councilors, attended the event. The 7000 square meter development is part of

the Tan Song Bok Realty and Development Corporation (TSB) line of

commercial shopping centers, known for offering value-for-money products

and the best shopping deals for Kapampangans.

Corporate Social Responsibility (CSR)

The Jenra Group has engaged in CSR on the principles of sustainable

development within its activities and positive impact on the communities where

operations are taken. Some key activities are below:

 Community Engagement : Participation in host community events as well

as partnerships with non-profits pertaining to programs such as education and

health.

 Environmental Sustainability: Implementation of environmentally friendly

and sustainable practices by operating operations with the reduction of

wastes and conserving energy.

 Employee Volunteerism: Employee volunteering in activities that also

contribute to their interests.

community and environmental health better. With excellent strategic

partnerships and initiatives, the company further develops access to education

and encourages health awareness. Its concern for sustainability allows it not

only to reduce its ecological footprint but also inspire the community to strive

towards more responsible environmental practices. Overall, it has strengthened

community ties and fostered a culture of giving back.

Future Outlook

JENRA Grand Mall, the Jumbo JENRA Chain of Supermarkets, and The

Infinity are always in search of local businesses and exciting concepts that want to

expand in the progressive province of Pampanga. Jenra aims to draw local businesses

to affordable, premier business locations for their venture to expand. The perfect

model for small businesses looking to test the market for a short period of time before

committing to a long-term lease agreement. This model is also used for partnerships

with the Department of Trade and Industry.

Empowering local economies and enhancing the shopping experience for

consumers, Jumbo JENRA, the chain of large-scale supermarkets under the JENRA

Group, unveiled its sixth outlet in Apalit, Pampanga, on Feb. 9, 2024. The new

establishment marks yet another milestone in Jenra Group's journey towards fostering

economic growth and providing convenience to the Kapampangan families. This is at

the heart of its mission to uplift the Kapampangan community by offering local

businesses a platform for growth and ensuring competitive pricing for consumers.
Besides this, the brand seeks to boost the region's economy and create more job

opportunities for its residents.

References:

Gonzales, I. (2018, February 8). The Infinity; Prime CBD rising in Pampanga.

Philstar.com. https://www.google.com/amp/s/www.philstar.com/business/real-estate/

2018/02/09/1785875/infinity-prime-cbd-rising-pampanga/amp/

PressReader.com – digital newspaper & magazine subscriptions. (n.d.). PressReader.

https://www.pressreader.com/philippines/sunstar-pampanga/20221219/281629604327

050

Press release. (2022, January 27). JENRA Group holds groundbreaking ceremony,

Jumbo Jenra Apalit Soon to Rise – Punto! Central Luzon.

https://punto.com.ph/jenra-group-holds-groundbreaking-ceremony-jumbo-jenra-

apalit-soon-to-rise/
JENRA continues to empower communities with the opening of its sixth branch in

Apalit, Pampanga. (n.d.). Manila Bulletin.

https://mb.com.ph/2024/2/21/jenra-continues-to-empower-communities-with-the-

opening-of-its-sixth-branch-in-apalit-pampanga#google_vignette

Leasing — JENRA Group | Home. (n.d.). JENRA Group | Home.

https://www.thejenragroup.com/leasing