24-Chwpntgkh14pmgevoqwvpacrv 20241003192937

The word 'persona' is used because the goal is to create a profile with human and realistic
characteristics, rather than simply segmenting customers into broad groups. This allows for a
deeper and more empathetic understanding of how to attract and satisfy these customers.
It’s important for your business to establish a buyer

persona because it helps you focus on the needs of your
customers. Having buyer personas also help ensure:
•The marketing strategies to acquire customers are

planned and implemented with your target audience in
mind.
•You provide a customer service experience tailored to
your ideal buyer.
•You appeal and connect authentically with your target
customers.
Vision and Mission Statement
From small businesses to nonprofits, companies use mission and vision statements to guide
their current operations and future goals.
VISION STATEMENT MISSION STATEMENT

Having vision means to have an image of an ideal Having a mission means to have a clear
situation in the future. A vision statement purpose. A vision statement This describes
explains what an organization hopes to achieve what an organization does, who it serves,
or become in the future (where it wants to be) For and how it achieves it goals in the present.
example, "To be the leading sports brand in For example, "Create the best products
the world" is the vision of Adidas, the and improve lives." is the mission of
German sportswear and sports equipment giant Apple.
Although vision and mission statements are quite often confused, they do serve
complementary purposes. The main differences are:
•Vision Statement: Asks "What do we want to become?" and is about long-term

goals.
•Mission Statement: Asks "What is our business?" and focuses on what the
company does now and in the medium to long term.
Mission statements change more often because they reflect current activities, while
vision statements stay the same longer since they are about future aspirations
Examples of Vision and Mission Statements
AMAZON:
•Vision Statement: "To be Earth’s most customer-centric
company, where customers can find and discover anything they
might want to buy online."
•Mission Statement: "To serve consumers through online and
physical stores and focus on selection, price, and convenience."
BANCO PICHINCHA (A LEADING BANK IN ECUADOR):

•Vision Statement: "To be the most trusted financial institution in
Latin America, renowned for our innovation, service quality, and
social responsibility."
•Mission Statement: "To provide financial solutions that meet the
diverse needs of our clients, ensuring their financial well-being and
contributing to the economic growth of the country."
Examples of Vision and Mission Statements
DELFOS
•Vision Statement: To be one of the best educational institutions
in the city of Guayaquil, providing society with young people
capable of facing the challenges of the modern world.
•Mission Statement: We are a private bilingual educational

institution that provides comprehensive education to children and
young people, based on ethical and moral values in various areas
of knowledge. We are committed to continuous improvement,
quality, and institutional excellence.
An AIM is a broad, general statement of An OBJECTIVE is a specific, measurable
what you want to achieve in the long term. target that you need to achieve within a
It defines the overall direction and big- certain timeframe. It details the concrete
picture goal you are looking for. steps or actions required to reach the aim.
Without having clear aims and objectives, organizations have no sense of direction
or purpose. It is rather like getting into a taxi and not knowing where you want to go!
To measure and control

Organizational aims and objectives
are important for three reasons To motivate
To direct
Reasons Organizational Aims and
Objectives Are Important
To measure and control To motivate To direct
Aims and objectives help Aims and objectives Aims and objectives
to control a firm's plans as can help to inspire provide an agreed clear
they set the boundaries managers and focus (or sense of
for business activity. They employees to reach a purpose) for all individuals
provide the basis for common goal, thus and departments of an
measuring and controlling helping to unify and organization. They are the
the performance of the motivate the workforce. foundation for decision-
business as a whole making.
GreenTech Innovations is a company specializing in eco-friendly technology products. They
focus on developing sustainable solutions for everyday use.
A business pitch is a short presentation where we
describe a company, regardless of the type of
business it does and the degree to which its
central business idea has been developed.
https://www.youtube.com/watch?v=FfT8ddgPVK8

24-Chwpntgkh14pmgevoqwvpacrv 20241003192937

Uploaded by

Copyright:

Available Formats

24-Chwpntgkh14pmgevoqwvpacrv 20241003192937

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

24-Chwpntgkh14pmgevoqwvpacrv 20241003192937

Uploaded by

Copyright:

Available Formats

The word 'persona' is used because the goal is to create a profile with human and realistic

It’s important for your business to establish a buyer

•The marketing strategies to acquire customers are

VISION STATEMENT MISSION STATEMENT

•Vision Statement: Asks "What do we want to become?" and is about long-term

BANCO PICHINCHA (A LEADING BANK IN ECUADOR):

•Mission Statement: We are a private bilingual educational

To measure and control

You might also like