(Applicable to the batch of scholars admitted in the academic year 2022-2023 and onwards)

Ph. D. Course Work (Commerce) BoS in COMMERCE, OU

Ph.D. Course Work

SYLLABUS

..

Faculty of Commerce
Osmania University
Hyderabad, Telangana State.

2022

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 (Applicable to the batch of scholars admitted in the academic year 2022-2023 and onwards)
Ph. D. Course Work (Commerce) BoS in COMMERCE, OU

PH.D. COURSE WORK SYLLABUS STRUCTURE - 2022

Sl. Periods Per Duration of Max. Marks

Paper Title of the Paper Week
No. Exam (Hrs)

I (RMPE)
1. (Common) Research Methodology and 4 3 100
Publication Ethics
SPECIALISATION
(Any one)
II(F) Finance
1. 4 3 100
II (A) Accounting
2. 4 3 100
II (B&I) Banking & Insurance
3. 4 3 100
II (MM) Marketing Management
4. 4 3 100
II (MGT) Management
5. 4 3 100

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 (Applicable to the batch of scholars admitted in the academic year 2022-2023 and onwards)
Ph. D. Course Work (Commerce) BoS in COMMERCE, OU

COMMON (RMPE)
PAPER-I
RESEARCH METHODOLOGYAND PUBLICATION ETHICS
Periods per Week: 4 Max Marks: 100
Credits: 4 Duration of Exam: 3 Hours
Objective: To familiarize and acquaint the student with application of knowledge about research methodology and understanding
publication ethics.
A. RESEARCH METHODOLOGY:
UNIT I: INTRODUCTION:
Foundations of Research: Meaning, Objectives, Motivation, Utility. Concept of theory, empiricism, deductive and
inductive theory. Characteristics of scientific method - Understanding the language of Research - Concept,
Construct, Definition, Variable. Types of Research – Steps in Research Process – Research Methodology – Criteria
for Good Research – Research Problem identification, sources and formulation of a research problem - Research
Design: Need – Components of a Research Design - Review of Literature – Identification of gaps in existing
literature and objective formulation.
UNIT II: SAMPLING DESIGN, SOURCES OF DATA, QUESTIONNAIRE DESIGN:
Concept of Sampling, Types of sampling (Random and Non-Random) – Determination of Sample size –
Characteristics of a good sampling – Sampling and non-sampling Errors – Measurement & Scaling – Types of
Scales: Comparative & Non-Comparative – Validity and Reliability - Levels of measurement -Nominal, Ordinal,
Interval, Ratio. - Sources of Data (Primary Vs Secondary) – Question types (open ended Vs Closed Ended),
Questionnaire Design steps, characteristics of a good questionnaire, Questionnaire checklist.

UNIT III: ANALYSIS OF DATA, HYPOTHESIS TESTING & REPORT WRITING:

Editing – Coding – Tabulation - Tools of Analysis – Descriptive Vs Inferential, Univariate, Bivariate and Multivariate
tools of Analysis - Hypothesis concept – features, significance, types, determination of levels of significance, degrees
of freedom – Type I & Type II Errors, Power of a Test, Steps in Hypothesis Testing- Parametric and Non-Parametric
tools of Analysis –Choice of appropriate tools of analysis. Fallacies of Interpretation - Report writing – contents of a
report – Characteristics of a good report – precautions for writing the report – Citation – Bibliography & references –
Structural Equation Model – Advance Excel, SPSS.

B. PUBLICATION ETHICS:
UNIT – IV: PHILOSOPHY AND ETHICS:
Introduction to philosophy: definition, nature and scope, concept, branches. Ethics: Definition, moral philosophy, nature
of moral judgments and reactions.
Scientific Conduct: Ethics with respect to research in science disciplines and research in social sciences, Intellectual
honesty and research integrity, scientific misconducts: Falsification, Fabrication and Plagiarism (FFP), Redundant
publications: Duplicate and overlapping publications, salami slicing, Selective reporting and misrepresentation of data.
Publication Ethics: Publication Ethics : Definition, importance, Best practices / standards setting initiatives and
guidelines: COPE, WAME etc., Conflicts of interest, Publication misconduct : Definition, concept, problems that lead to
unethical behavior and vice versa, types, Violation of publication ethics, authorship and contributorship, Identification of
publication misconduct, complaints and appeals, predatory publishers and journals. References (APA Vs. MLA).
Bibliography.
UNIT – V: OPEN ACCESS PUBLISHING:
Open access publications and initiatives, SHERPA/Romeo online resource to check publisher copyright & self-archiving
policies, Software tools to identify predatory publications developed by SPPU, Journal finder / journal suggestion tools
viz. JANE, Elsevier Journal finder, Springer Journal Suggester etc..
Publication Misconduct: Subject specific ethical issues, FFP, authorship, Conflicts of interest, Complaints and appeals:
Examples and fraud from India and abroad.Use of plagiarism softwares like Turnitin, Urkund and other open source
software tools.
Databases and Research Metrics: Indexing databases, Citation databases: Web of Science, Scopus etc., ISSN Vs ISBN,
Impact Factor of journal as per Journal Citations Report, SNIP, SJR, IPP, Cite Score, Metrics: h-index, g-index, i-10
index, almetrics.
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 (Applicable to the batch of scholars admitted in the academic year 2022-2023 and onwards)
Ph. D. Course Work (Commerce) BoS in COMMERCE, OU

SUGGESTED READINGS:
1. Sriwastava, S. C. : Foundation of Social Research and Economics Techniques, Himalaya Publishing House
2. Chou, Ya-Lun : Statistical Analysis with Business and Economics Applications, 2nd Eds., New York, Hold Rinchart
and Wrintston
3. Clover, Vernon t and Balsely, Howerd L : Business Research Methods, Colombus O. Grid, Inc
4. Emary C. Willima : Business Research Methods, Illinois : Richard D. Irwin Inc. Homewood
5. Sharma H.D. and Mukherji S. P. : Research Methods in Economics and Business, New York : The Macmillan
Company
6. Gerber R. and Verdoom, P.J. : Research Methods in Economics and Business, New York, The Macmillan Company
7. Courtis J.K. (ed.) Research and Methodology in Accounting & Financial Management
8. Menden HYall and Varacity : Reinmuth J.E. : Statistics for Management and Economics
9. Krishnaswami O.R. : Methodology of Research in Social Sciences, Himalaya Publishing House
10. Research Methodology- C. R. Kothari
11. Marketing Research : Naresh Malhotra
12. Business Research: Uma Sekharan

References for Research Ethics:

1. Bird, A (2006), Philosophy of Science, Routledge
2. MacIntyre, Alasdair (1967) A Short History of Ethics, London
3. P. Chaddah, (2018) Ethics in Competitive Research: Do not get scooped: do not get Plagiarized, ISBN : 978-
9387480865
National Academy of Sciences, National Academy of Engineering and Institute of Medicine. (2009),
4. On Being a Scientist: A Guide to Responsible Conduct in Research: Third Edition. National Academies Press.
Resnik, D. (2020, December 23).
5. What is ethics in research & why is it important? National Institute of Environmental Health Sciences, Retrieved
from
https://www.niehs.nih.gov/research/resources/bioethics/whatis/index.cfm
6. Becall, J. (2012), Predatory publishers are corrupting open access. Nature, 489 (7415), 179- 179.
https://doi.org/10.1038/489179a
Indian National Science Academy IINSA),
7. Ethics in Science Education, Research and Governance (2019), ISBN: 978-81-939482-1-7.
8. https://www.insaindia.res.in/pdf/Ethics_Book.pdf

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 (Applicable to the batch of scholars admitted in the academic year 2022-2023 and onwards)
Ph. D. Course Work (Commerce) BoS in COMMERCE, OU

SPECIALIZATION: FINANCE (F)

PAPER-II
FINANCE
Periods Per Week: 4 Max Marks: 100
Credits: 4 Duration of Exam: 3 Hours
Objective: To familiarize and acquaint the student with understanding and application of financial management tools and
techniques.
UNIT-I: CORPORATE AND PERSONAL FINANCE:
(a) Corporate Finance: Standard Finance Theories: Assumptions and Limitations – New Concepts / Approaches in Finance
– New Institutions – Innovative Financial Products / Instruments – New Financial Markets - New Financial Services – New
Financial Regulations
(b) Personal Finance: Personal Financial Planning – Process – Personal Financial Statements and Analysis – Personal Tax
Planning – Investment Planning – Insurance Planning – Retirement Planning – Estate Planning
UNIT-II: BEHAVIOURAL AND CLIMATE FINANCE:
(a) Behavioural Finance: Meaning – Nature – Scope - Objectives – Application – Investment Decision Cycle: Judgment
under Uncertainty: Cognitive Information Perception – Peculiarities (Biases) of Quantitative and Numerical Information
Perception - Representativeness – Anchoring - Exponential Discounting - Hyperbolic Discounting
(b) Climate Finance: Financial Concepts relating to Sustainable Development (including Environmental, Social and
Governance) - Key Drivers and Players - Identifying Climate Change-related Risks: Policy Changes - Technological
Advancement - Access to Capital - Shifting Customer and Stakeholder Expectations - Scenario Analysis and Risk
Management - Offsetting Risk to the Capital Markets: Weather Derivatives and Catastrophe Bonds – Sovereign Green Bonds
UNIT-III: FINTECH AND REGULATION:
(a) FinTech: Meaning - FinTech Evolution – Fintech Regulation - RegTech – Digital Currency - Digital Financial Services -
Digital Finance and Alternative Finance - Digitization of Financial Services - FinTech & Funds - Crowd Funding–P2P and
Marketplace Lending - AI in Smart Regulation and Fraud Detection – Regulatory Sandboxes – Smart Regulation –
Redesigning Better Financial Infrastructure
(b) Regulation: History of Data Regulation – Data in Financial Services –Application of Data Analytics in Finance - Methods
of Data Protection: General Data Protection Regulation Compliance and Personal Privacy – How AI is Transforming the
Future of FinTech – Digital Identity – Change in Mindset: Regulation 1.0 to 2.0 (KYC to KYD) - Challenges of Data
Regulation - Data is the New Oil: Risk of Breach – The Future of Data-Driven Finance
UNIT-IV: ECONOMETRIC APPLICATIONS TO FINANCE-I:
(a) Classical Time Series Analysis: Utility of Time Series Analysis – Components of Time Series Data – Measurement of
Trend, Seasonality and Cycles – Moving Averages and Smoothing Techniques to Time Series Analysis - Classical Time Series
Decomposition Models – Additive and Multiplicative Models – Forecasting using Smoothing Techniques and Time Series
Decomposition Methods – Applications in Finance
(b) Tools of Modern Time Series Analysis: Stochastic and Stationary Process – Tests of Stationary – Trend vs Difference
Stationery Process – Dickey-Fuller and Augmented Dickey-Fuller Tests – Spurious Regression and Co-integration of Time
Series – Engle-Granger Test – CRDW Test – Error Correction Mechanism
UNIT-V: ECONOMETRIC APPLICATIONS TO FINANCE-II:
(a Univariate Time Series Analysis and Forecasting: Linear Time Series Analysis – Autocorrelation Function and Partial
Auto-correlation Function – Auto-regressive (AR) Models, Moving Average (MA) Models, Box-Jenkins (BJ) ARMA and
ARIMA Models – Identification – Estimation and Forecasting with ARIMA Models – Economic Applications
(b) Multivariate Time Series Analysis and Forecasting: Vector Autoregressive (VAR) Models – Advantages and Problems
– Estimation and Forecasting with VAR – Impulse Response Function – Johansen Co-integration Test on VAR – Granger
Causality Test – Applications in Finance
SUGGESTED READINGS:
(1) Abdul Rafay: FinTech as a Disruptive Technology for Financial Institutions, IGI Global; (2) Anil Markandya Et Al: Climate Finance: Theory And Practice, World
Scientific; (3) Axel Michaelowa and Anne-Kathrin Sacherer: Hand Book of International Climate Finance, Elgar Online; (4) Bernardo Nicoletti: The Future of
FinTech: Integrating Finance and Technology in Financial Services, Palgrave; (5) Bhaumik, S. K.: Principles of Econometrics: A Modern Approach Using EViews,
Oxford University Press; (6) Brooks, Chris: Introductory Econometrics for Finance, Cambridge University Press; (7) Chris Brooks: Introductory Econometrics for
Finance, Cambridge University Press; (8) Cooray T.M.J.A.: Applied Time Series – Analysis and Forecasting, Narosa Publications; (9) Damodar N Gujarati and
Sangeetha: Basic Econometrics, Tata McGraw-Hill; (10) Entrepreneurs and Visionaries, John Wiley; (11) Gitman, Joehnk and Billingsley: Personal Financial
Planning, Cengage; (12) Hair, Anderson, Tatham and Black: Multivariate Data Analysis, Pearson Education India; (13) Lucy F. Ackert and Richard Deaves:
Understanding Behavioural Finance, Cengage; (14) Madala, G.S.: Introduction to Econometrics, Willey Indian Pvt. Ltd; (15) Murali S. and Subbakrishna K.R.:
Personal Financial Planning, HPH; (16) Shyamala, S.: Introductory Econometrics, Vishal Publishing Company; (17) Suchita Singh and Shilpa Bahl: Behavioural
Finance, Vikas; (18) Susanne Chishti and Janos Barberis: The FINTECH Book: The Financial Technology Handbook for Investors; (19) Theo Lynn, John G. Mooney,
Pierangelo Rosati, Mark Cummins: Disrupting Finance: FinTech and Strategy in the 21st Century, Palgrave; (20) Wooldridge. J.: Econometrics, Cengage Learning.
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 (Applicable to the batch of scholars admitted in the academic year 2022-2023 and onwards)
Ph. D. Course Work (Commerce) BoS in COMMERCE, OU

SPECIALIZATION: ACCOUNTING (A)

PAPER-II
FINANCIAL STATEMENT ANALYSIS
Periods per Week: 4 Max Marks: 100
Credits: 4 Duration of Exam: 3 Hours
Objective: To familiarize and acquaint the student with understanding and application of analysis of financial statement \
techniques.
UNIT-I: FINANCIAL STATEMENT ANALYSIS:
Introduction to Business Analysis – Types of Business Analysis - Components of Business Analysis: Business Environment and
Strategy Analysis, Accounting Analysis, Financial Analysis, Prospective Analysis, Valuation – Basis of Analysis of Financial
Statements: Planning Business Activities, Financing Activities and Operating Activities – Financial Statements Reflect Business
Activities: Balance Sheet, Income Statement, Statement of Shareholders’ Equity, Statement of Cash Flows and Additional
Information – Analysis Tools: Comparative Statements; Common-Size Statements, Trend Analysis, Ratio Analysis, Cash Flow
Analysis and Valuation. (Theory only)
UNIT-II: FINANCIAL REPORTING AND ANALYSIS:
Reporting Environment: Statutory Financial Reports, Factors affecting Statutory Financial Reports – Nature and Purpose of
Financial Reporting: Desirable Qualities of Accounting Information, Important Principles of Accounting, Relevance and
Limitations of Accounting – Accrual Accounting Framework – Concept of Income: Economic Concept of Income , Accounting
Concept of Income – Fair Value Accounting - Introduction to Accounting Analysis: Need for Accounting Analysis, Earnings
Management and Process of Accounting Analysis. (Theory only)
UNIT-III: ANALYZING FINANCING ACTIVITIES, INVESTING ACTIVITIES AND OPERATING ACTIVITIES:
Analyzing Financing Activities: Analyzing Current Liabilities, Non-Current Liabilities, Analyzing Leases, Analyzing Post
Retirement Benefits, Contingencies and Commitments, Shareholders’ Equity – Analyzing Investing Activities: Current Assets:
Cash and Cash Equivalents, Receivables, Prepaid Expenses, Analyzing Inventories, Accounting for Long-term Assets -
Analyzing Plant, Property and Natural Resources - Depreciation – Analyzing Intangible Assets - Analyzing Operating Activities:
Income Measurement: Income Concepts – Non-Recurring Items – Revenue Recognition – Deferred Charges – Interest Charges –
Income Taxes. (Theory only)
UNIT-IV: CREDIT ANALYSIS:
Liquidity: Liquidity and Working Capital: Current Assets and Liabilities, Working Capital Measure of Liquidity, Current Ratio
Measure of Liquidity, Cash-Based Ratio Measures of Liquidity, Operating Activity Analysis of Liquidity: Accounts Receivables
Liquidity Measures, Inventory Turnover Measures, Liquidity of Current Liabilities (Including Problems)
Capital Structure and Solvency: Basics of Solvency: Importance of Capital Structure, Motivation for Debt Capital, Adjustments
for Capital Structure Analysis – Capital Structure Composition and Solvency - Earning Coverage. (Including Problems)
UNIT-V: DISTRESS ANALYSIS:
Introduction – Need for Corporate Failure Analysis – Means of Bailing out of Distress –Research Findings on Causes of Sickness
– Concepts on Sickness, Distress, Failure and Insolvency –Stages of Financial Distress – Signals, Symptoms of Industrial
Sickness, Financial Distress – Prediction of Corporate Failure/Industrial Sickness: Univariate Analysis: Beaver’s Contribution in
Predicting Corporate Failure – Multivariate Analysis: Alman’s Multiple Discriminant Analysis, Linear Regression Model,
Residual Analysis and Ligit Profitability Analysis (Including Problems on Sickness Prediction)
SUGGESTED READINGS:
1. K.R. Subramanyam & John J. Wild “Financial Statement Analysis” McGraw Hill Education (India) Private Limited, New Delhi
2. Charles S. Gibson: “Financial Statement Analysis”, Cengage Learning India Private Limited; New Delhi
3. Gokul Sinha ““Financial Statement Analysis” PHI Learning Private Limited, New Delhi.
4. Lyn M. Fraser & Aileem Ormiston “Understanding Financial Statements” PHI, New Delhi
5. Ambrish Gupta “Financial Accounting for Management An Analytical Perspective” Pearson; New Delhi
6. Earl. K. Stice & James D. Stice “Financial Accounting Reporting & Analysis‖” Cengage Learning India Pvt. Ltd.
7. Carl s. Warren, James M. Reeve & Jonathan E. Duchac “Financial Accounting Concepts, Methods and Applications” Cengage, Learning India Pvt. Ltd.
8. Sharma RK & Shashi K. Gupta “Management Accounting” Kalyani Publishers, New Delhi
9. Malcolm Smith, “Research Methods in Accounting”” Sage Publications Ltd, New Delhi
10. D.S.Rawat, “Guide to Ind-AS (Converged IFRS)” Taxmann Publishers, New Delhi

JOURNALS & NEWS PAPERS:

1. Chartered Accountant, Journal, ICAI, 2. Management Accountant, Journal, ICWAI
3. Economic Times, 4. Business Line

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 (Applicable to the batch of scholars admitted in the academic year 2022-2023 and onwards)
Ph. D. Course Work (Commerce) BoS in COMMERCE, OU

SPECIALIZATION: BANKING AND INSURANCE (B&I)

PAPER-II
BANKING AND INSURANCE
Periods per Week: 4 Max Marks: 100
Credits: 4 Duration of Exam: 3 Hours
Objective: To provide a broader understanding of the banking, insurance and risk management with reference to Indian financial
system and its constituents.

UNIT-I: DEVELOPMENT AND LEGAL FRAMEWORK OF BANKING:

Introduction to Indian Banking - Structureand Genesis of the Indian Banking Industry – RBI:The Regulating Authority
of IndianBanking - Reforms in the Banking Sector - Non-Performing Assets (NPAs) – Basel-III: Implications for Indian
Banking - Loans and Advances: Priority Sector Lending – Export Credit - Project and Working Capital Financing -
Treasury and Funds Management inIndian Banking - Grievance Mechanism - Emerging Issues (Theory only)

UNIT-II: BANKING CAPITAL MANAGEMENT:

Capital Management - Economic Capital - Balance SheetManagement - Regulatory Capital Requirements for Banks -
Potential Changes in Capital – Regulation - Reserve Adequacy Test - Materializing diversification Benefits through
CapitalStructure - Investment of Capital and Balance Sheet Segmentation (Theory only)

UNIT-III: RISK MANAGEMENT IN BANKS:

Changing Scenario of Risk Management – Types of Risk in Banks: Capital Allocation for Operational Risk – Managing
Off-balance Sheet Exposure – Financial / Liquidity / Market Risks: Mitigation of Basis Risk - Value at Risk – Risk
Management in Banks: Asset Liability Pricing – Forex Risk – Credit Risk Exposure Management – Sources of Risk –
Measures for Identifying and Controlling Risks: Market Risk – Gap Analysis – Liquidity Risk – Credit Risk –
Operational Risk (Theory only)

UNIT-IV: RISK MANAGEMENT AND INSURANCE:

Concept of Risk – Classification of Risk – Risk Management – Risk Management Process – Classifying Loss Exposures
– Risk Control Measures – Risk Financing – Insurance – Social and Economic Values of Insurance (Theory only)

UNIT-V: DEVELOPMENT AND LEGAL FRAMEWORK OF INSURANCE:

Emerging Trends and New Developments in Insurance Industry - Designing the Insurance Services - Pricing and
Promotion of Insurance Services – Policy Servicing and Claims Settlement – Insurance-Financial ratio: a) Earning Ratio-
Premium growth – Risk retention, Loss Ratio, Expenses Ratio – Combined Ratio – Investment field, Net Earnings Ratio
– Return on Network - b) Liquid Ratio: Liquid assets to Technical Research, Liquid assets to current liabilities - c)
Solvency Ratio: Solvency ratio, opportunity levency ratio – d) Other related Ratio

SUGGESTED READINGS:
(1) Sehti, Jyotsma., Bhatia, Nishwan., Elements of Banking and Insurance, Prentice Hall of India,New Delhi, 2016; (2) Mohapatra, S.
R., Acharya, D., Banking and Insurance, Prentice Hall of India, New Delhi,2017; (3) Prakash, N. R. M., Banking, Risk and Insurance
Management, Vikas Publication, 2016; (4) Loomba, Jatinder., Risk Management and Insurance Planning, Prentice Hall of India,
NewDelhi, 2014; (5) Bessis, Joel., Risk Management in Banking, Wiley, Padstow, Cornwall, U.K., 2015; (6) Weert. F. D., Bank and
Insurance Capital Management, Wiley, Padstow, Cornwall, U.K.,2011; (7) Shashidharan K. Kutty, Managing Life Insurance, PHI;
O.P. Agarwal, Banking and Insurance, HPH.

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 (Applicable to the batch of scholars admitted in the academic year 2022-2023 and onwards)
Ph. D. Course Work (Commerce) BoS in COMMERCE, OU

SPECIALIZATION: MARKETING MANAGEMENT (MM)

PAPER-II
MARKETING MANAGEMENT
Periods per Week: 4 Max Marks: 100
Credits: 4 Duration of Exam: 3 Hours
Objective: To familiarize and acquaint the student with understanding and application of marketing management concepts and
marketing research tools and techniques.
UNIT - I: ORIENTATION OF MODERN MARKETING AND ANALYZING MARKET OPPORTUNITIES:
Marketing Tasks and Approaches to Modern Marketing, Marketing Environment and Environment Scanning, Analyzing
Market Environment. Role of Marketing in Corporate sector in Recent era: 4Ps & beyond, Marketing Challenges,
Marketing information system and Marketing Research, Rural Marketing-Definition-Evolution-Characteristics of Indian
Rural Market-Rural Marketing vs Urban Marketing-Differentiating urban and rural markets-Opportunities and
Challenges in Indian Rural Markets. Strategic Planning in Marketing Management. - Digital Marketing
UNIT - II: SERVICE MARKETING:
Concepts, Characteristics and Classification. Marketing Mix for Services. Problems in marketing of Services. Marketing
Strategies for Service Firms. A brief study of Specific Services.: Tourism, Hospitality, Banking and Insurance Services.
Customer Evaluation of Service Quality: Gaps Model for improving the Quality of Service - knowledge gap, standards
gap, delivery gap, communications gap. Service Recovery. SERVQUAL - Service Recovery – Customer responses to
service failures, Customer Recovery Expectations, Service Recovery Strategies; Service Guarantees. Service Blue
printing; Physical Evidence – Services scape effects on behavior; Physical Evidence Strategy.
UNIT - III: MEASUREMENT PROCESS IN MARKETING RESEARCH:
Measurement in Marketing, Difficulties in Measurement, Concepts of Validity and Reliability; Attitude Measurement:
Importance of Attitude in Marketing, Nature of Attitudes and their Measurement, Attitude Scaling Procedures, Thurston
Scale, Likert Scale, Paired Comparison Scale, Semantic Differential Scale and Multi-Dimensional Scale (MDS) and
Their Applications. Applied Marketing Research: Demand Measurement and Forecasting, Product Research, Advertising
Research, Distribution Research, Sales Control Research, Pricing Research, Motivation Research. Customer Relationship
Management – Components – Framework -Factors Influencing CRM -Use of Statistical Package for Social Sciences
(SPSS) and other Statistical Packages in Marketing Research
UNIT – IV: SUPPLY CHAIN MANAGEMENT & RETAIL MARKETING:
Components of SCM, Physical Distribution System; Distribution Channels, Types & Functions, Selection, Cooperation
and Conflict Management.
Retail Marketing: Retailing in India, Significance of retail industry, Marketing retail equations, new role of retailers,
Indian retail scenario and its future prospects, Retail Formats and Theories, Theories of retail development, Concept of
retail life cycle, Classification of retail stores, the role of franchising in retail. FDI in retail. Understanding the Retail
Consumers: The factors influencing retail shopper, Consumer decision making process, changes in the Indian consumer,
the use of market research as a tool for understanding markets and consumers, Store Locations.
UNIT – V: EMERGING ISSUES IN MARKETING:
Green Marketing, Holistic Marketing, Network Marketing, Event Marketing, Nucleus Marketing; Mergers and
Acquisitions: Regulatory Framework, Marketing Issues and Relevance in 21st century business Enterprises Competing
through E-Marketing – Components of e-marketing, Impact of e-Marketing on marketing Strategy – Sustainability
Practices in Marketing.
SUGGESTED READING:
1. Kotler Philip, Marketing Management, Prentice-Hall of India
2. Kotler Philip & Keller, Principles of Marketing, Prentice-Hall of India
3. Saxena Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd.
4. Philip Kotler, Kevin L. Keller, Abraham Koshi and Mithileshwar Jha, “Marketing Management: A South Asian Perspective”, Pearson Education.
5. David L. Kurtz and Louis E. Boone, “Principles of Marketing”, Cengage Learning.
6. K. Douglas Hoffman and John E. G. Bateson “Services Marketing”, Cengage Learning.
7. V. S. Ramaswamy and S. Namakumari, “Marketing Management: Global Perspective Indian Context”, Macmillan Publishing House.
8. Valarie Zeithaml, D D Gremler, et. al., Services Marketing, 4th Edition, TMH, New Delhi
9. Lovelock Christopher H. Managing Services: Marketing Operations and Human Resources, Englewood Cliffs, New Jersey, Prentice Hall Inc.
10. Rajendra Nargundkar, Services Marketing, TMH
11. R Srinaivasan, Services Marketing, Indian Context, Prentice Hall
12. Ravi Sankar, Services Marketing, Excel Books, New Delhi
13. Hoff Man and Bateson, Marketing of Services, Cengage learning Ltd, New Delhi
14. James A Fitzmmons & Mona J Fitzmmons, Service Management: operation, Strategy, Information, Technology, 5th Edition, TMH, New Delhi

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 (Applicable to the batch of scholars admitted in the academic year 2022-2023 and onwards)
Ph. D. Course Work (Commerce) BoS in COMMERCE, OU

SPECIALIZATION: MANAGEMENT (MGT)

PAPER-II
MANAGEMENT
Periods per Week: 4 Max Marks: 100
Credits: 4 Duration of Exam: 3 Hours
Objective: To make the students apply the concepts and dimensions of management, organizational behaviour, human
resource management, and industrial relations in managing organizations for effective performance.

UNIT-I: MANAGEMENT AND ORGANISATIONAL BEHAVIOUR:

Management: Concept and Foundations of Management, Evolution of Management Thoughts; Managerial
Functions - Planning, Organizing, Controlling; Decision Making; Role of Manager, Managing in a global
environment, Flexible Systems Management; Social Responsibility and Managerial Ethics; Process and
customer orientation; Managerial processes on direct and indirect value chain.
Organizational Behaviour: (OB) – Features – Scope – Fundamentals - Concepts of OB – Challenges and
opportunities for OB –Concept of Positive Organizational behavior. Organizational Effectiveness: Approaches
– Factors Affecting Organizational Effectiveness

UNIT-II: MANAGING INDIVIDUAL AND GROUP BEHAVIOUR:

Conceptual model of organization behaviour; The individual processes- personality, values and attitude,
perception, motivation, learning and reinforcement, work stress and stress management; Group Process –
Fundamentals of Groups – Stages of Development- Important Factors influencing Team Effectiveness –
Cohesiveness – Norms The dynamics of organizational behaviour- power and politics, conflict and negotiation,
communication; The Organizational Processes - Networked and virtual organizations.
UNIT-III: HUMAN RESOURCE MANAGEMENT:
HR challenges; HRM functions; The future challenges of HRM; Strategic human resources Management;
Human resource planning; Job Design Job analysis; Job evaluation; Recruitment and selection; Training and
development; Promotion and transfer; Compensation management and benefits; Employee morale and
productivity; Human resources accounting and audit; Human resource information system; International
human resource management
UNIT-IV: MANAGING AND LEADING FOR HIGH PERFORMANCE:
High Performance Organisations- Motivation- Change and Development- Communication -Leadership.
Career Planning and Development -Performance Management -Succession Planning- Managing Culture and
Climate-Managing Diversity- Work Environment and Quality of Work Life - Knowledge Based Organisation-
Learning Organisation-
UNIT-V: INDUSTRIAL RELATIONS:
Industrial Relations Systems – Grievances Meaning- and Grievance Redressal System Industrial Conflict-
Industrial Disputes -Trade Unions: - Role of Trade Union in New Economy - Collective Bargaining: Types:
Essential conditions for the success of Collective Bargaining. - Mechanism of settling disputes under the
Industrial Dispute Act -Workers’ participation in management- A Critical analysis of labour reforms in
India ( This includes labor codes).
SUGGESTED READINGS:
1.Robins P.Stephen& Judge: Organizational Behavior, Pearson, New De1hi. 2. Greenberg and Baron: Behaviour in Organisation. 3.
Daft: Organisation Theory and Design, Thomson.4. Fred Luthans: Organizational Behavior, Me Graw Hill, New Delhi. 5. Bohlander:
Human Resource Management, Thomson. 6. David A.DeCenzo and Stephen P.Robins: Personnel/ Human Resource Management,
PHI. 7. BiswajeetPattanayak: Human Resource Management, PHI. 8. Sharma: Human Resource Management sage. 9. Mathis:
Human Resource Management. 10. Sadri, Jayasree, Ajgaonkar: Geometry of HR,Himalaya. 11. Subba Rao P: Personnel and Human
Resource Management, Himalaya. 12. VSP Rao, Human Resource Management, Vikas,8. Gupta CB, Human Resource Management
Sultan Chand & Son. -:-