EAE7004 A EntrepreneurshipDistanceLearning2016 17
EAE7004 A EntrepreneurshipDistanceLearning2016 17
EAE7004 A EntrepreneurshipDistanceLearning2016 17
Additional Tutors:
Pre-requisites:
Co-requisites:
Contact Hours
Type Hours
Tutorials 5
Directed Study 95
Availability Periods
Occurrence Location/Period
MAA Australian International School (AIS) / Semester 3 (June - Oct)
DIA Dubai Knowledge Village / Full Year (Sept - Aug)
DIA Dubai Knowledge Village / Semester 3 (June - Oct)
BDB University of Bradford / Semester 3 (June - Oct)
BDA University of Bradford / Semester 3 (June - Oct)
Module Aims
This module is designed to introduce you to the concept of entrepreneurship and to equip you with
the knowledge and skills to engage with the entrepreneurial process. The module will examine the
broader and narrower interpretations of entrepreneurship and contextualise it within the new venture
creation process. You will emerge from the course with a comprehensive understanding of the
importance of entrepreneurship to economies, the role of the entrepreneur and you will be able to test
these through feasibility analysis and develop business plans for new ventures.
Outline Syllabus
(1) EXPLORING ENTERPRISE, ENTREPRENEURSHIP & INNOVATION
Defining enterprise, entrepreneurship & innovation. Entrepreneurship in the economy. Different
perspectives in understanding entrepreneurship.
(2) UNDERSTANDING THE ROLE OF THE ENTREPRENEUR
Managerial versus entrepreneurial mindset. Approaches to studying entrepreneurs. Skills attitudes and
behaviours associated with entrepreneurs. Developing entrepreneurial skills.
(3) RECOGNISING OPPORTUNITIES
Creativity and innovation in entrepreneurship. Sources of opportunity & innovation. Techniques for
generating and evaluating new ideas. Distinguishing between ideas and opportunities.
(4) DEVELOPING, EVALUATING & SELECTING OPPORTUNITIES
Developing ideas into business opportunities. Industry and competitor analysis. Feasibility Analysis.
(5) CREATING A BUSINESS MODEL
Assessing the factors which influence the choice of business model. How to develop a business model.
Recognising potential flaws in a Business Model
(6) RESOURCING THE BUSINESS & GETTING STARTED
Resources in the entrepreneurial venture. Decisions required for a new venture. Developing a Team &
Networks to implement the opportunity
(7) DEVELOPING THE BUSINESS PLAN
Purpose of a business plan. Key components of a business plan. Evaluating and presenting a Business
Plan
(8) GROWTH & EXIT
Building and shaping an entrepreneurial architecture. Role of the entrepreneur in the growing venture.
Ingredients for success in a growing firm. Barriers to growth. Exit Strategy
Mode of Assessment
Reading List
To view Reading List, please go to rebus:list.