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    Group2 - Wilcoxon Signed Result

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    jeromedonatopura.deped.mnhs

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    © All Rights Reserved
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    Group2 - Wilcoxon Signed Result

    Uploaded by

    jeromedonatopura.deped.mnhs
    13 views12 pages

    Original Title

    Group2_Wilcoxon Signed Result

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13 views12 pages

    Group2 - Wilcoxon Signed Result

    Uploaded by

    jeromedonatopura.deped.mnhs

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    *Nonparametric Tests: Related Samples.

    NPTESTS
    /RELATED TEST(Short_PurchasingIntention Long_PurchasingIntention) WILCOXON
    /MISSING SCOPE=ANALYSIS USERMISSING=EXCLUDE
    /CRITERIA ALPHA=0.05 CILEVEL=95.

    Nonparametric Tests

    Hypothesis Test Summary


    a,b
    Null Hypothesis Test Sig.
    1 The median of differences Related-Samples Wilcoxon .000
    between Signed Rank Test
    Short_PurchasingIntention and
    Long_PurchasingIntention equals
    0.

    Hypothesis Test Summary


    Decision
    1 Reject the null hypothesis.

    a. The significance level is .050.


    b. Asymptotic significance is displayed.

    Related-Samples Wilcoxon Signed Rank Test

    Short_PurchasingIntention, Long_PurchasingIntention

    Related-Samples Wilcoxon Signed Rank


    Test Summary
    Total N 384
    Test Statistic 11286.500
    Standard Error 1089.529
    Standardized Test Statistic -3.697

    Asymptotic Sig.(2-sided .000


    test)

    Page 1
    Categorical Field Information Short_PurchasingIntention
    Total N = 384
    200

    150
    Count

    100

    50

    0
    1.00 2.00 3.00 4.00

    Short_PurchasingIntention
    Short_PurchasingIntention field is ordinal but is treated as continuous in …

    Page 3
    Categorical Field Information Long_PurchasingIntention
    Total N = 384
    150

    100
    Count

    50

    0
    1.00 2.00 3.00 4.00

    Long_PurchasingIntention
    Long_PurchasingIntention field is ordinal but is treated as continuous in t…

    *Nonparametric Tests: Related Samples.


    NPTESTS
    /RELATED TEST(Short_AdRecall Long_AdRecall) WILCOXON
    /MISSING SCOPE=ANALYSIS USERMISSING=EXCLUDE
    /CRITERIA ALPHA=0.05 CILEVEL=95.

    Nonparametric Tests

    Hypothesis Test Summary


    Null Hypothesis Test Sig. a,b
    1 The median of differences Related-Samples Wilcoxon .000
    between Short_AdRecall and Signed Rank Test
    Long_AdRecall equals 0.

    Page 4
    Hypothesis Test Summary
    Decision
    1 Reject the null hypothesis.

    a. The significance level is .050.


    b. Asymptotic significance is displayed.

    Related-Samples Wilcoxon Signed Rank Test

    Short_AdRecall, Long_AdRecall

    Related-Samples Wilcoxon Signed Rank


    Test Summary
    Total N 384
    Test Statistic 6385.500
    Standard Error 968.857
    Standardized Test Statistic -6.647

    Asymptotic Sig.(2-sided .000


    test)

    Page 5
    Categorical Field Information Short_AdRecall
    Total N = 384
    150

    100
    Count

    50

    0
    1.00 1.50 2.00 2.50 3.00 3.50 4.00

    Short_AdRecall
    Short_AdRecall field is ordinal but is treated as continuous in the test.

    Page 7
    Categorical Field Information Long_AdRecall
    Total N = 384
    150

    100
    Count

    50

    0
    1.00 1.50 2.00 2.50 3.00 3.50 4.00

    Long_AdRecall
    Long_AdRecall field is ordinal but is treated as continuous in the test.

    *Nonparametric Tests: Related Samples.


    NPTESTS
    /RELATED TEST(Short_ContentSatisfaction Long_ContentSatisfaction) WILCOXON
    /MISSING SCOPE=ANALYSIS USERMISSING=EXCLUDE
    /CRITERIA ALPHA=0.05 CILEVEL=95.

    Nonparametric Tests

    Hypothesis Test Summary


    Null Hypothesis Test Sig. a,b
    1 The median of differences Related-Samples Wilcoxon .000
    between Signed Rank Test
    Short_ContentSatisfaction and
    Long_ContentSatisfaction equals
    0.

    Page 8
    Hypothesis Test Summary
    Decision
    1 Reject the null hypothesis.

    a. The significance level is .050.


    b. Asymptotic significance is displayed.

    Related-Samples Wilcoxon Signed Rank Test

    Short_ContentSatisfaction, Long_ContentSatisfaction

    Related-Samples Wilcoxon Signed Rank


    Test Summary
    Total N 384
    Test Statistic 23103.500
    Standard Error 1228.572
    Standardized Test Statistic 4.677

    Asymptotic Sig.(2-sided .000


    test)

    Page 9
    Related-Samples Wilcoxon Signed Rank Test

    …
    250

    200 Number of Ties = 121


    Frequency

    150

    100

    50

    0
    -2.00 .00 2.00 4.00

    Long_ContentSatisfaction -
    Short_ContentSatisfaction

    Page 10
    Categorical Field Information Short_ContentSatisfaction
    Total N = 384
    120

    100

    80
    Count

    60

    40

    20

    0
    1.00
    1.33
    1.67
    2.00
    2.33
    2.50
    2.67
    3.00
    3.33
    3.50
    3.67

    Short_ContentSatisfaction 4.00

    Short_ContentSatisfaction field is ordinal but is treated as continuous in t…

    Page 11
    Categorical Field Information Long_ContentSatisfaction
    150 Total N = 384

    100
    Count

    50

    0
    1.00

    1.33

    1.67

    2.00

    2.33

    2.67

    3.00

    3.33

    3.67

    4.00
    Long_ContentSatisfaction
    Long_ContentSatisfaction field is ordinal but is treated as continuous in t…

    Page 12

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