CHAPTER - l

1
 CHAPTER - I
INDUSTRY PROFILE

Historical Background
Founded in [January 20, 2023], 8 Queens Software Technology was
the brainchild of a group of seasoned IT professionals with a passion
for technology and a commitment to delivering top-notch software
solutions. The company's name, inspired by the classic "8 Queens"
puzzle in chess, symbolizes the strategic thinking, precision, and
problem-solving expertise that the founders aim to bring into the tech
world. From its inception, the company has focused on leveraging the
latest technologies to solve complex business challenges, streamline
operations, and enhance productivity for its clients.
Mission and Vision
Mission: The mission of 8 Queens Software Technology is to empower
businesses through innovative software solutions, providing them
with the tools they need to succeed in a rapidly evolving digital
landscape. The company strives to deliver high-quality, reliable, and
scalable software products that meet the unique needs of each client.
Vision: The vision of 8 Queens Software Technology is to be a global
leader in software development and IT consulting, recognized for its
commitment to excellence, innovation, and customer satisfaction.
The company aims to continuously evolve and adapt to new
technological advancements, ensuring that its clients always have
access to the best solutions available.

1
1.2 BOARD OF DIRECTORS:
1.Elumalai vimalraj
2.Govindan Saranya
Introduction about the company:
 8Queens is an Enterprise Consulting and IT Services
organization, providing solutions around Web portals,
Enterprise Applications, Mobility, Cloud and Analytics through
On-Premise as well as Cloud solutions.
 8Queens team comprises professionals with more than 10+
years’ industry experience and has expertise working with a
variety of industry verticals like Healthcare, Manufacturing,
Hospitality, Tourism, Retail, Finance, and Education.
 Our portfolio of services on Enterprise Solutions includes
Design, Development & Implementation, Upgrade &
Modernization, Support and Maintenance, Analytics and
Reporting, Integration, Mobility, and Managed Services. We put
science to work by creating innovative products and solutions
that have proved to be increasingly critical to the client’s
business success. This is accomplished by helping organizations
manage change, manage the lifecycle of information assets,
and meet compliance and audit challenges.
Address
New No: 231, Old No: 112,
1st Floor, R.K. Mutt Road,
Mandaveli, Chennai-600028
Location: Opposite to Mandaveli BSNL Office
Email: [email protected]

2
Experience of the company:
 8Queens has developed applications for Sole Proprietorship,
Partnership Firm, MSME’s, Private Companies which includes
leading industries in various fields and leading professionals in
the field of Legal, Auditing, Financial Advisory and
Consultations.
 8Queens has developed several Customized Software as
required by the Business Entrepreneurs. We design and
develop custom apps for simplifying the routine works of your
business, monitoring the day-to-day activities of the employees
(Real-time reporting), Planning and task management, Team
collaboration, and Easy access to business documents.
 Our apps help in the digital transformation of your enterprise
by supporting innovation across several areas and which in turn
support improving the quality of work, workflow, and
productivity of your enterprise.
Nature of work
 Teamwork is our passion. We are a group of work specialists
who mix knowledge and experience with creativity and
enthusiasm. The members of our team are highly qualified,
experienced, and knowledgeable industry professionals who
are passionate and dedicated to our clients.
 We always remember to focus on finding fresh ideas,
technological updates. We always think about the basics:
thorough research, market analysis, and what the industry
demands.
 A healthy work culture starts at the top. We believe in Open
and honest two-way communication, friendly and collaborative
work environment.
 We offer great opportunities for interns to learn and develop.
On top of theoretical learning, we also provide practical

3
 knowledge through live projects. Since 8Queens has worked
with new upcoming entrepreneurs as well as with leading
professionals and Business Entrepreneurs, we are expertized to
work with any level of professionals and challenges.
 Requirements are gathered through meetings, video
conferences, or calls at the customer's convenience.
 Once we get a clear picture of the project or proposal, we
propose a solution for the same. We will explain how the
application works (overview) and the process, timeline, pricing
structure, etc.
 After the discussion and necessary inputs from your side, we
will build the product. Upon the completion of the initial state,
we will conduct a demo, at your convenience. After
deployment, monitoring, and testing of the project, we will
make the necessary inputs to complete the project. We will be
happy to make the necessary inputs as required by you.
 As we are flexible in our approach, we collaborate with you to
construct the best approach to the project.

4
CHAPTER – ll

5
 CHAPTER -II
ORGANISATION OVERVIEW & HISTORY
Aim:
The primary aim of an internship is to provide students and recent
graduates with practical experience in their chosen field, bridging the
gap between academic knowledge and real-world application.
Internships aim to enhance the professional skills, knowledge, and
employability of participants by exposing them to the work
environment and industry practices.
Objectives:
1.Apply Theoretical Knowledge:
 Enable interns to apply classroom theories and concepts in
real-world scenarios.

 Foster a deeper understanding of academic subjects

through practical application.

2. Develop Professional Skills:

 Enhance technical skills relevant to the industry.

 Improve soft skills such as communication, teamwork,

problem-solving, and leadership.

3. Gain Industry Insight:

 Provide exposure to industry-specific practices, tools, and

technologies.

 Help interns understand the workflow, culture, and

dynamics of their chosen industry.

6
4. Build Professional Networks:

 Facilitate the development of professional relationships

and networks.

 Provide opportunities for mentorship and career guidance

from experienced professionals.

5. Career Exploration:

 Allow interns to explore various roles and functions within

an industry.

 Help interns identify their interests, strengths, and career

aspirations.

6. Enhance Employability:

 Improve the intern’s resume and portfolio with practical

experience and accomplishments.

 Increase job readiness and competitiveness in the job

market.

7. Understand Workplace Etiquette:

 Teach interns the norms, policies, and etiquette of a

professional work environment.

 Prepare interns for future workplace challenges and

expectations.

8. Earn Academic Credit:

 Provide opportunities for earning academic credit, fulfilling

degree requirements, or meeting certification standards.

7
  Integrate practical experience with academic learning to
create a well-rounded education.

9.Boost Confidence:
 Build self-confidence by allowing interns to tackle real-
world challenges and succeed in a professional setting.

 Enhance personal growth and development through

experiential learning.

10.Evaluate Career Fit:

 Allow interns to assess their suitability for specific career
paths.

 Provide clarity on career goals and help interns make

informed career decisions.

HISTORY
8Queens is an Enterprise Consulting and IT Services
organization, providing solutions around Web portals, Enterprise
Applications, Mobility, Cloud and Analytics through On-Premise as
well as Cloud solutions.

8Queens team comprises professionals with more than 10+

years’ industry experience and has expertise working with a variety of
industry verticals like Healthcare, Manufacturing, Hospitality,
Tourism, Retail, Finance, and Education.

Our portfolio of services on Enterprise Solutions includes

Design, Development & Implementation, Upgrade & Modernization,
Support and Maintenance, Analytics and Reporting, Integration,
Mobility, and Managed Services. We put science to work by creating
innovative products and solutions that have proved to be increasingly

8
critical to the client’s business success. This is accomplished by helping
organizations manage change, manage the lifecycle of information
assets, and meet compliance and audit challenges

Our Work Culture

Teamwork is our passion. We are a group of work specialists

who mix knowledge and experience with creativity and enthusiasm.
The members of our team are highly qualified, experienced, and
knowledgeable industry professionals who are passionate and
dedicated to our clients.

We always remember to focus on finding fresh ideas,

technological updates. We always think about the basics: thorough
research, market analysis, and what the industry demands.

A healthy work culture starts at the top. We believe in Open

and honest two-way communication, friendly and collaborative work
environment.

We offer great opportunities for interns to learn and develop.

On top of theoretical learning, we also provide practical knowledge
through live projects.

Quality

Our success has been based on the necessity of quality We

never compromise on the quality we work on during the last 6 years
and so on.

Service

We put great importance on the requirements of our clients

and their investments in technology and we are committed to
providing the best possible outcomes.

9
Support

Our experienced professionals with defined processes and

protocols enable us to provide expedited business support,
consequently, at all levels.

Trust

We have achieved what we are today primarily because of our

faith in our value system and mission to empower our clients with the
right solutions.

Experiences

8Queens has developed applications for Sole Proprietorship,

Partnership Firm, MSME’s, Private Companies which includes leading
industries in various fields and leading professionals in the field of
Legal, Auditing, Financial Advisory and Consultations.

8Queens has developed several Customized Software as

required by the Business Entrepreneurs. We design and develop
custom apps for simplifying the routine works of your business,
monitoring the day-to-day activities of the employees (Real-time
reporting), Planning and task management, Team collaboration, and
Easy access to business documents.

10
CHAPTER – lll

11
 CHAPTER -III
ORGANISATION DEPARTMENT PROFILE
INTRODUCTION
Digital marketing refers to the promotion of products, brands,
or services using digital channels to reach consumers. It involves
using digital technologies to create, communicate, and deliver value
to customers. In today's digital age, more and more people are
spending their time online, making digital marketing a crucial aspect
of any business strategy. Digital marketing offers the
- Increased reach and visibility
- Targeted and personalized messaging
- Measurable and trackable results
- Flexibility and adaptability
- Cost-effectiveness
GOAL OF DIGITAL MARKETING:
The goal of digital marketing is to reach, engage, and convert
target audiences into customers, using digital technologies to create,
communicate, and deliver value.
key aspects of digital marketing:
o Measurable and trackable results
o Targeted and personalized messaging
o Interactive and two-way communication
o Flexibility and adaptability
o Data-driven decision making
Digital marketing encompasses a wide range of techniques
and strategies, and is constantly evolving as technology and
consumer behaviors change.

12
Digital marketing refers to the promotion of products, brands, or
services using digital channels such as:
1. Search engines (SEO, SEM)
2. Social media platforms (Facebook, Instagram, Twitter, etc.)
3. Email marketing
4. Content marketing (blogs, videos, podcasts, etc.)
5. Mobile devices (SMS, MMS, mobile apps)
6. Online advertising (display ads, native ads, etc.)
7. Analytics and data-driven marketing
CONCEPT OF DIGITAL MARKETING:
 Understanding customer behavior and preferences
 Creating engaging content and experiences
 Building brand awareness and reputation
 Driving website traffic and conversions
 Measuring and optimizing marketing efforts
TYPES OF DIGITAL MARKETING:
1. Search Engine Optimization (SEO):
Optimizing website content for search engines to improve
visibility and ranking.
2. Pay-Per-Click (PPC) Advertising:
Creating and publishing online ads that are paid for each time
a user clicks.
3. Social Media Marketing:
Promoting products or services on social media platforms.
4. Content Marketing:

13
 Creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly defined audience.
5. Email Marketing:
Sending targeted and personalized messages to customers
and potential customers via email.
6. Mobile Marketing:
Reaching customers through mobile devices, such as SMS,
MMS, and mobile apps.
7. Analytics and Data-Driven Marketing:
Using data and analytics to inform marketing decisions and
measure campaign effectiveness.
SKILLS OF DIGITAL MARKETING:
- Content creation and copywriting
- Data analysis and interpretation
- Technical skills (HTML, CSS, JavaScript, etc.)
- Creative skills (graphic design, video production, etc.)
- Strategic thinking and planning
CARRIER OPPORTUNITIES:
- Digital Marketing Manager
- SEO Specialist
- Social Media Manager
- Content Creator
- Email Marketing Specialist
- Data Analyst

14
HISTORY:
1980s:
- Early forms of digital marketing emerged, such as:
- Email marketing (first email sent in 1978)
- Online advertising (first banner ad in 1989)
- Database marketing (using customer data to target marketing
efforts)
1990s:
- The World Wide Web was born (1991)
- Internet usage grew rapidly
- Digital marketing expanded to include:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Online analytics and tracking
Early 2000s:
- Social media platforms emerged (Facebook, Twitter, etc.)
- Content marketing and blogging gained popularity
- Search engines improved, making SEO more important
- Digital marketing became more mainstream
Mid-2000s:
- Mobile marketing started to gain traction
- Video marketing and YouTube emerged
- Social media advertising became more prominent
2010s:
- Big data and analytics became crucial for digital marketing
- Content marketing continued to grow
- Influencer marketing and native advertising emerged
- Mobile-first marketing became essential

15
Present day:
- Artificial intelligence (AI) and machine learning (ML) are
transforming digital marketing
- Voice search and voice assistants are changing the game
- Personalization and customer experience are key focus areas
- Digital marketing continues to evolve rapidly
Some milestones are include:
- 1994: Yahoo! is founded
- 1998: Google is founded
- 2004: Facebook is founded
- 2005: YouTube is founded
- 2010: Instagram is founded
The history of digital marketing is a story of rapid evolution, with
new technologies, platforms, and strategies emerging continuously.
Today, digital marketing is a vital aspect of any business strategy.
CHARACTERISTICS OF DIGITAL MARKETING:
1. Interactive:
Digital marketing allows for two-way communication between
businesses and customers.
2. Targeted:
Digital marketing enables businesses to target specific audiences
based on demographics, interests, and behaviors.
3. Measurable:
Digital marketing provides measurable results, allowing businesses to
track the effectiveness of their campaigns.
4. Flexible:
Digital marketing strategies can be adjusted and optimized in real-
time.
16
5. Cost-effective:
Digital marketing can be more cost-effective than traditional
marketing methods.
6. Global reach:
Digital marketing allows businesses to reach a global audience.
7. Personalized:
Digital marketing enables businesses to personalize messages and
offers to individual customers.
8. Dynamic:
Digital marketing is constantly evolving, with new technologies and
platforms emerging regularly.
9. Data-driven:
Digital marketing relies on data and analytics to inform decisions
and optimize campaigns.
10. Multichannel:
Digital marketing involves multiple channels, such as search, social
media, email, and more.
11. Real-time:
Digital marketing allows for real-time engagement and feedback.
12. Scalable:
Digital marketing can be scaled up or down depending on business
needs.
These characteristics make digital marketing a powerful tool for
businesses to reach and engage with their target audiences.

17
IMPORTANCE OF DIGITAL MARKETING:
1. Increased reach:
Digital marketing allows businesses to reach a global audience.
2. Cost-effective:
Digital marketing is often more cost-effective than traditional
marketing methods.
3. Measurable results:
Digital marketing provides measurable results, allowing businesses
to track the effectiveness of their campaigns.
4. Targeted advertising:
Digital marketing enables businesses to target specific audiences
based on demographics, interests, and behaviors.
5. Improved customer engagement:
Digital marketing allows businesses to engage with customers in
real-time.
6. Competitive advantage:
Businesses that adopt digital marketing strategies can gain a
competitive advantage over those that don't.
7. Increased conversions:
Digital marketing can lead to increased conversions and sales.
8. Better customer insights:
Digital marketing provides valuable customer insights, allowing
businesses to understand their audience better.
9. Flexibility and adaptability:
Digital marketing strategies can be adjusted and optimized in real-
time.
18
10. Survival in a digital age:
In today's digital age, businesses need digital marketing to survive
and thrive.
Digital marketing is essential for businesses to:
- Build brand awareness
- Drive website traffic
- Generate leads
- Boost sales
- Improve customer engagement
- Stay ahead of the competition
TRADITIONAL MARKETING:
Traditional marketing refers to the conventional methods of
promoting products, services, or ideas through offline channels.
These channels include:
1. Print Media:
o Newspapers
o Magazines
o Brochures
o Flyers
o Billboards
2. Broadcast Media:
o Television
o Radio
3. Outdoor Advertising:
 Hoardings
 Posters
 Banners
4. Event Marketing:
 Trade shows
 Exhibitions

19
  Conferences
 Product launches
5. Direct Marketing:
 Door-to-door sales
 Telemarketing
 Direct mail
6. Word-of-Mouth Marketing:
 Referrals
 Testimonials
Characteristics of traditional marketing:
1. One-way communication
2. Focus on product features and benefits
3. Mass marketing approach
4. Measurable through sales and customer feedback
5. Often more expensive than digital marketing
Examples of traditional marketing:
1. Coca-Cola's iconic billboard ads
2. McDonald's television commercials
3. Print ads in fashion magazines
4. Sponsorship of events and sports teams
5. In-store promotions and product displays
limitation of traditional marketing
1.Limited reach and targeting capabilities
2. Difficulty in measuring ROI
3. Higher costs compared to digital marketing

TRADITIONAL MARKETING:
1. Offline channels (print, TV, radio, etc.)
2. One-way communication
3. Limited reach and targeting

20
 4. Difficult to measure ROI
5. High costs
6. Slow response time
7. Limited customer engagement
DIGITAL MARKETING:
1. Online channels (search engines, social media, email, etc.)
2. Two-way communication
3. Global reach and targeting
4. Measurable ROI
5. Cost-effective
6. Fast response time
7. High customer engagement
Differences between traditional marketing and digital marketing:
1. Channel:
Traditional marketing uses offline channels, while digital
marketing uses online channels.
2. Communication:
Traditional marketing is one-way, while digital marketing is two-
way.
3. Reach:
Traditional marketing has limited reach, while digital marketing
has global reach.
4. Measurement:
Traditional marketing is difficult to measure, while digital
marketing provides measurable ROI.

21
5. Cost:
Traditional marketing is often more expensive, while digital
marketing is cost-effective.
6. Response time:
Traditional marketing has slow response times, while digital
marketing has fast response times.
7. Engagement:
Traditional marketing has limited customer engagement, while
digital marketing has high customer engagement.
Digital marketing offers more targeted, measurable, and cost-
effective ways to reach and engage with customers, while traditional
marketing relies on offline channels and one-way communication. In
digital marketing, "pull" and "push" refer to two different strategies
for reaching and engaging with target audiences:
PULL DIGITAL MARKETING:
1. Focuses on attracting customers to your brand or website.
2. Encourages customers to seek out your content, products, or
services.
3. Uses inbound marketing techniques, such as:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Email Marketing (opt-in)
4. Builds trust and credibility with potential customers.
5. Allows customers to take the initiative to contact or visit your
brand.

22
Examples of pull digital marketing:
 Creating informative blog posts or videos that answer
customers' questions.
 Optimizing your website for search engines to improve
visibility.
 Sharing engaging content on social media to attract followers.
PUSH DIGITAL MARKETING:
1. Focuses on sending messages or promotions directly to
customers.
2. Interrupts customers with advertisements or promotions.
3. Uses outbound marketing techniques, such as:
- Display Advertising
- Pop-up Ads
- Email Marketing (unsolicited)
- Mobile Push Notifications
4. Can be more intrusive and disruptive than pull marketing.
5. Requires permission from customers to send messages (opt-in).
Examples of push digital marketing:
 Sending targeted ads to customers based on their browsing
history.
 Using pop-up ads to promote products or services.
 Sending unsolicited emails or text messages to customers.

23
4 PS OF DIGITAL MARKETING:

 Product
 Digital products or services:
 Software
 E-books
 Online courses
 Mobile apps
 User experience (UX) and user interface (UI):
 Website design
 Mobile app design
 User journey mapping
 Product positioning and differentiation:
 Unique selling points (USPs)
 Competitor analysis
 Branding and messaging

 Price
 Pricing strategies for digital products or services:
 Penetration pricing
 Skimming
 Bundling
 Freemium
 Payment gateways and processing:
 Online payment systems (e.g., PayPal, Stripe)
 Security and trust badges
 Discounts, promotions, and loyalty programs:
 Limited-time offers
 Loyalty rewards
 Referral programs

24
 Promotion
 Digital marketing channels:
 Search Engine Optimization (SEO)
 Pay-Per-Click (PPC) advertising
 Social media marketing
 Email marketing
 Content marketing and creation:
 Blog posts
 Videos
 Infographics
 Podcasts
 Advertising and sponsorship:
 Display ads
 Native ads
 Influencer marketing

 Place
 Digital distribution channels:
 Websites
 Mobile apps
 Social media platforms
 Online marketplaces
 Logistics and fulfillment for digital products:
 Digital delivery systems
 Downloadable products
 Streaming services
 Accessibility and usability of digital platforms:
 Mobile-friendliness
 Responsive design
 Accessibility features (e.g., screen reader compatibility)

25
CHAPTER – IV

26
 CHAPTER – IV
ORGANITATIONAL AND INDUSTRY PERFORMANCE AND TREND
OVERALL ORGANIZATIONAL OBJECIVES
The IT and software development industry is undergoing rapid transformation
driven by technological advancements and changing consumer demands.
Companies like 8 Queens Software Technology Private Limited must
continuously adapt to stay competitive. This report provides an in-depth
analysis of 8 Queens Software Technology's organizational performance,
explores current industry trends, and offers insights into future strategies for
sustained growth.
8 Queens Software Technology Private Limited, headquartered in Chennai,
India, was founded in [Year] by a team of seasoned IT professionals. The
company offers a wide range of services, including custom software
development, IT consulting, and mobile and web application development. The
name "8 Queens" is inspired by the famous chess problem, reflecting the
company's commitment to strategic thinking and problem-solving.
Mission, Vision, and Values
 Mission: To empower businesses through innovative software solutions,
enabling digital transformation and operational efficiency.

 Vision: To become a global leader in IT and software development,

known for excellence, innovation, and customer satisfaction.

 Values: Integrity, excellence, innovation, customer focus, and

collaboration.

Organizational Structure
8 Queens Software Technology operates with a flat organizational structure to
promote agility and open communication. The key departments include:
 Software Development: Focuses on creating custom software solutions
tailored to client needs.

 IT Consulting: Provides strategic IT guidance and technology integration

services.

27
  Project Management: Ensures projects are completed on time, within
scope, and on budget.

 Sales and Marketing: Drives business growth through strategic

marketing and client acquisition.

 Customer Support: Delivers ongoing support and maintenance to ensure

client satisfaction.

 Human Resources: Manages talent acquisition, employee engagement,

and development programs.

Organizational Performance

Financial Performance
8 Queens Software Technology has shown consistent financial growth since its
inception. Key financial metrics include:
 Revenue Growth: The company has experienced a steady increase in
revenue, driven by expanding its client base and service offerings.

 Profit Margins: By maintaining efficient operations and cost

management, the company has sustained healthy profit margins.

 Investment in R&D: Significant investment in research and development

has positioned the company as a leader in innovation.

Operational Performance
Operational efficiency is a cornerstone of 8 Queens Software Technology’s
success. The company utilizes advanced project management tools and
methodologies to ensure seamless operations. Key aspects include:
 Agile Development: Adopting Agile methodologies has improved project
delivery times and client satisfaction.

 Quality Assurance: Rigorous testing and quality assurance processes

ensure high standards for all deliverables.

 Resource Management: Efficient allocation and utilization of resources

maximize productivity.

28
Customer Satisfaction and Retention
Customer satisfaction is a critical performance indicator for 8 Queens Software
Technology. The company employs various strategies to ensure high levels of
client satisfaction and retention:
 Client Feedback: Regularly gathering and analyzing client feedback to
improve services.

 Customized Solutions: Offering tailored solutions to meet the specific

needs of each client.

 Ongoing Support: Providing comprehensive support and maintenance

services to ensure long-term client relationships.

Employee Engagement and Development

8 Queens Software Technology recognizes that employee engagement and
development are vital for organizational success. Initiatives include:
 Professional Development: Offering continuous learning opportunities
and training programs.

 Employee Well-being: Implementing wellness programs and flexible

work arrangements to enhance employee satisfaction.

 Performance Incentives: Providing performance-based incentives to

motivate and reward employees.

Industry Overview: IT and Software Development

Industry Landscape
The IT and software development industry is characterized by rapid innovation
and intense competition. Key segments include software development, IT
consulting, cloud computing, cybersecurity, and data analytics.
Key Players and Market Share
The industry comprises numerous global and regional players. Major
companies include Microsoft, IBM, Oracle, SAP, and smaller, specialized firms
like 8 Queens Software Technology. Market share is often concentrated among
the top players, but niche companies can succeed by offering specialized
solutions.

29
Industry Benchmarks and Standards
Industry performance is measured against several benchmarks and standards:
 ISO Certifications: Standards like ISO 9001 for quality management and
ISO 27001 for information security are common.

 Agile and DevOps Practices: Adoption of Agile and DevOps

methodologies is a benchmark for operational efficiency.

 Customer Satisfaction Scores: Net promoter scores (NPS) and customer

satisfaction surveys are critical for assessing performance.

Industry Trends

Digital Transformation and Automation

Digital transformation is reshaping the industry, with companies adopting
automation to improve efficiency and reduce costs. Trends include:
 Robotic Process Automation (RPA): Automating repetitive tasks to
enhance productivity.

 AI and Machine Learning: Leveraging AI for predictive analytics,

customer insights, and process optimization.

Cloud Computing
Cloud computing continues to grow, offering scalable and flexible IT solutions.
Trends include:
 Hybrid Cloud: Combining on-premises and cloud resources for optimal
flexibility.

 Serverless Computing: Reducing infrastructure management by using

serverless architectures.

Cybersecurity
With increasing cyber threats, cybersecurity is a top priority. Trends include:
 Zero Trust Security: Implementing strict access controls and continuous
monitoring.

30
  Threat Intelligence: Using advanced analytics to predict and mitigate
cyber threats.

Data Analytics and AI

Data analytics and AI are driving business insights and innovation. Trends
include:
 Big Data: Leveraging large datasets for strategic decision-making.

 Predictive Analytics: Using AI to forecast trends and behaviors.

Remote Work and Hybrid Models

The shift to remote and hybrid work models has accelerated. Trends include:
 Virtual Collaboration Tools: Increasing reliance on tools like Zoom and
Microsoft Teams.

 Flexible Work Policies: Offering hybrid work options to attract and

retain talent.

Sustainability and Green IT

Sustainability is becoming integral to IT operations. Trends include:
 Energy-Efficient Data Centers: Implementing green technologies to
reduce energy consumption.

 E -Waste Management: Adopting practices to minimize electronic

waste.

8 Queens Software Technology's Response to Industry Trends

Adoption of New Technologies

8 Queens Software Technology stays ahead by adopting cutting-edge
technologies. Examples include:
 AI and Machine Learning: Integrating AI into software solutions to
enhance functionality.

 Cloud Solutions: Offering cloud-based services for scalability and

flexibility.

31
Strategic Partnerships and Collaborations
The company forms strategic partnerships to expand its capabilities and
market reach. Notable collaborations include:
 Tech Alliances: Partnering with leading tech companies to leverage their
platforms and tools.

 Industry Consortiums: Joining industry groups to stay informed about

emerging trends and standards.

Customer-Centric Approaches
8 Queens Software Technology places a strong emphasis on customer-centric
strategies. Key initiatives include:
 Personalized Services: Developing customized solutions to meet specific
client needs.

 Proactive Support: Offering proactive support services to prevent issues

and ensure smooth operations.

Talent Acquisition and Development

The company invests in attracting and developing top talent. Strategies
include:
 Skill Development Programs: Providing training and development
opportunities to enhance employee skills.

 Diverse Workforce: Promoting diversity and inclusion to foster

innovation and creativity.

Future Outlook and Strategic Planning

Predicted Industry Shifts

The IT and software development industry is expected to undergo several
shifts, including:
 Increased AI Adoption: AI will become more pervasive, driving
innovation across sectors.

 Greater Emphasis on Cybersecurity: As cyber threats evolve,

cybersecurity will remain a top priority.
32
  Expansion of Cloud Services: Cloud computing will continue to grow,
with more businesses adopting hybrid and multi-cloud strategies.

Strategic Goals and Objectives

8 Queens Software Technology has set strategic goals to ensure continued
growth and success:
 Market Expansion: Exploring new markets and expanding the client
base.

 Innovation Leadership: Investing in R&D to drive innovation and

maintain a competitive edge.

 Customer Excellence: Enhancing customer satisfaction through superior

service and support.

Innovation and R&D Initiatives

The company prioritizes innovation through various R&D initiatives, such as:
 Product Development: Creating new products and services to meet
emerging market needs.

 Technology Research: Exploring new technologies and their potential

applications.

33
CHAPTER – V

34
 CHAPTER – V
OBSERVATION AND RECOMMENTIONS TO ORGANISATION
& CONCLUSION
1)Web Designing
 A Good Web Design not only attracts customers but also makes
a positive impression on consumers of your brand. Our
premium web design & development services provide you the
right foot forward to build your business, promote your
services, or display your products, regardless of whether you
are a startup, enterprise, or an established brand.
 By combining our expert knowledge and cutting-edge
technology, we help you create engaging, attractive, Mobile-
Friendly, and meaningful experiences for your audience. As
professional web designers, we craft not just the design, but
the experience your target customers encounter while
interacting with your business, and we adhere to all web design
trends.
 We build you a user-friendly and suitable website design while
making sure it complements your specific business needs,
market, target audience, etc. With Website Designing, you
receive a Mobile-Friendly/Optimized Website, a Responsive
Design, an Easy-to-Manage Interface, and After Delivery
Support.
2)Web Application
 An application that uses web-based technology to perform
specific tasks is called a website application, commonly known
as a web app. We are one of the top companies providing top-
notch web application development services to small and large
companies. We code the Application using high levels of
standard coding, which makes it more efficient and secure. Our

35
 web applications are mobile-responsive, customizable, and also
user-friendly.
 As part of our commitment to helping our clients leverage
cutting-edge tools and technologies and implement the same in
their businesses to achieve competitive advantages, we ensure
that you will create a standout solution that matches the
specific requirements of your business. Our developers are
familiar with various technologies and have a good
understanding of how to leverage them when developing
solutions based on them. Our aim is to deliver you smart
solutions that can catch the attention of users and inspire
higher user engagement.
 We keep track of the latest practices in web app development
using the latest technologies during our development process,
and we implement all these while creating the solutions for
you. With us, your business gets more benefit from our
solutions.
3)Mobile Application
 Mobile application development is the process of creating
software for smartphones and digital assistants, most ordinarily
for Android and iOS. We develop Mobile Applications for
Android, IOS, and cross-platform systems. We offer Apps that
are reliable, compatible, user-friendly, and easy to use. Within
the given time frame, we deliver the best UX, accurate
functionality, testing, and providing high-level security to meet
all client requirements.
 With our highly qualified experts, we are able to analyze your
requirements quickly and to develop your app within the
delivery time. We create apps that are both reliable and best-
in-class in the iOS app store We launch apps that are equally
compatible with all platforms and devices, so they are versatile
in nature.
36
  We develop mobile that is reliable, secure, dependable, and
compatible for all platforms and different mobile devices. Each
App must be complex and advanced in its level of coding, but it
must be customized easily and quickly to suit the needs of the
users.
 Since quality and performance are precisely maintained, our
mobile applications are reliable and require less maintenance.
And, when it comes to ensuring that an application meets
industry-specific security requirements and offers maximum
protection, we provide a 100% secure mobile application. As
well as the functionality, we pay attention to the user interface
design. It is our goal to provide a user-friendly interface that
makes the user feel comfortable within the app.
4)Digital Marketing
 Digital marketing, also called online marketing, is the
promotion of brands to connect with potential customers using
the web and other sorts of data communication. We provide a
one-stop solution incorporating the most efficient and effective
digital marketing strategies. Our team of highly skilled digital
marketing experts works tirelessly to analyze your business
goals and provide you with the most suitable digital marketing
solutions to help you reach your goals.
5)Customized software
 Customized software refers to software that is specifically
developed for a specific organization or user. We develop
software for automating enterprise-wide processes, including
interdepartmental data flows and transactions with customers,
vendors, and partners, for example, ERP, POS, and others. In
order to meet a specific department's needs within your
organization, we customize the software with features that are

37
 not available in commercial or free software. Examples: CRM,
inventory management.
 Our invoicing, billing software and billing automation products
cover all business-specific and industry-specific functions, so
they don't require complicated customization as does market-
available software. Using our mobile apps, patient portals, and
shopping applications, we can help you win the market.
6)Cloud Computing
 Cloud hosting gives users access to applications and websites
via cloud resources. In the growing field of Cloud hosting
services, Cloud ways stand out for several reasons with its
cloud hosting services. You have the option of choosing one of
five platforms, including Google Cloud Platform.
 When your website experiences a sudden spike in traffic, it can
utilize resources from another server to prevent slow page
loads or site failure.
 Furthermore, cloud hosting makes it easy to scale resources up
or down, as needed, for your website.
7) Server maintenance
 Server maintenance involves keeping a server's software up to
date and running so that a computer network runs smoothly
without disruption. We provide a service that eliminates any
security issues and implements program updates by providing
efficient server maintenance. We manage security and server
maintenance meticulously in order to maintain the site's
continuous functioning. Our servers are kept in the best
possible condition to prevent any slowdowns or interruptions
in service.
 Our team offers a comprehensive range of Server Maintenance
Services for Linux and Windows servers with high efficiency and
seamless effort. Also, we make sure that the website runs

38
 optimally to maintain the reputation of the business with its
visitors. It is our goal to ensure that the servers on your
network deliver the expected performance to all users.
 We provide dedicated server maintenance services to keep
your website running round-the-clock with the best
performance. The server monitoring service provides 24-hour
support service to your hardware and software when your
system is in a critical state or service is down.
8)Software Testing
 Software Testing includes activities that ensure the
identification of bugs, errors, defects & other types of technical
issues. Software Testing is the practice of checking whether a
product meets customer requirements. The purpose of
Software Testing is to facilitate and define goals related to
product design, development, and production.
 Our functional testing services ensure that all of your software
application's functions comply with the specified behavioral
requirements, protecting quality and ensuring compliance with
specifications. By enhancing speed, quality, and security, as
well as customer experience, our top-notch software quality
assurance services save you money.
 A primary Testing is to Track and resolve defects before
products are released. It focuses on improving processes to
deliver a quality product to the customer. As a provider of end-
to-end testing services, we have expertise in both manual and
automated testing using advanced technology. Our team
follows a meticulous process for improving user experience and
usability with the latest tools and methodologies. We ensure
quality is over delivered and our products are guaranteed.

39
 BIBLOGRAPHY
https://www.8queens.com
https://www.instagram.com/p/C68sn8kyHB
r/?utm_source=ig_web_copy_link
 https://l.facebook.com/l.php?u=https%3A%2F%2Fww
w.8queens.com%2F&h=AT2DYZnSNc380k0oBeso_g5s8-
Mbd730y7mLxyxcNRtSzugEAleiC7HMWYx0Uz-vGFxO-
HW3C-
msPiIwoU3M8VLMCcEqeNct30_ECCmZO13w4zc00jeGE
x9sZX-4etZT_VbT4Mv38uESVFUH-zA-kJcpbmflO

40
APPENDICE

41
 ALAGAPPA UNIVERSITY, KARAIKUDI-630004
SUMMER INTERNSHIP PROGRAMME – 2024

WEEKLY ACTIVITY REPORT FOR PROGRESS REVIEW

Period of Report: 15 may to 21 may

Name: C. Poorani Roll Number: 2023646025
Mobile No: 8903676816 Email: [email protected]
Name of Faculty Guide: Dr. M. FAISAL

Internship Details:
Organization Name: 8 Queens
Software Technology Private
Limited

ACTIVITY REPORT:

15 MAY 2024 First day going on my company

16 MAY 2024 I attend the orientation program me

17 MAY 2024 Taking classes on Basic concepts of marketing

18 MAY 2024 Holiday

19 MAY 2024 Sunday- Holiday

20 MAY 2024 I noted the definition and introduction of digital marketing

21 MAY 2024 I learnt about goal of the company

C. POORANI
Signature of the Student

42
 ALAGAPPA UNIVERSITY, KARAIKUDI-630004
SUMMER INTERNSHIP PROGRAMME – 2024

WEEKLY ACTIVITY REPORT FOR PROGRESS REVIEW

Period of Report: 22 may to 28 may

Name: C. Poorani Roll Number: 2023646025
Mobile No: 8903676816 Email: [email protected]
Name of Faculty Guide: Dr. M. FAISAL

Internship Details:
Organization Name: 8 Queens
Software Technology Private
Limited

ACTIVITY REPORT:

22 MAY 2024 I gained the knowledge about types of digital marketing

23 MAY 2024 I learnt what are the services provided the company

24 MAY 2024 Explain the mission on the 8Queens

25 MAY 2024 Holiday

26 MAY 2024 Sunday- Holiday

27 MAY 2024 I understand the characteristics of digital marketing

28 MAY 2024 I experienced the milestones of the company

C. POORANI
Signature of the Student

43
 ALAGAPPA UNIVERSITY, KARAIKUDI-630004
SUMMER INTERNSHIP PROGRAMME – 2024

WEEKLY ACTIVITY REPORT FOR PROGRESS REVIEW

Period of Report: 29 may to 04 June

Name: C. Poorani Roll Number: 2023646025
Mobile No: 8903676816 Email: [email protected]
Name of Faculty Guide: Dr. M. FAISAL

Internship Details:
Organization Name: 8 Queens
Software Technology Private
Limited

ACTIVITY REPORT:

29 MAY 2024 I prepared a design for Advertisement

30 MAY 2024 I studied key components of digital marketing

31 MAY 2024 I prepared the Excel sheet

01 JUNE 2024 Holiday

02 JUNE 2024 Sunday- Holiday

03 JUNE 2024 I gain the knowledge about HTML preparation

04 JUNE 2024 I learnt the knowledge about digital marketing with Practically

C. POORANI
Signature of the Student

44
 ALAGAPPA UNIVERSITY, KARAIKUDI-630004
SUMMER INTERNSHIP PROGRAMME – 2024

WEEKLY ACTIVITY REPORT FOR PROGRESS REVIEW

Period of Report: 05 June to 11 June

Name: C. Poorani Roll Number: 2023646025
Mobile No: 8903676816 Email: [email protected]
Name of Faculty Guide: Dr. M. FAISAL

Internship Details:
Organization Name: 8 Queens
Software Technology Private
Limited

ACTIVITY REPORT:

05 JUNE 2024 I met the MD and clear about daily work of employees

06 JUNE 2024 I understand the skills of the digital marketing

07 JUNE 2024 I learnt about importance of digital marketing

08 JUNE 2024 Holiday

09 JUNE 2024 Sunday- Holiday

10 JUNE 2024 I studied about 4PS digital marketing

11 JUNE 2024 I gained the Knowledge about career opportunities of digital

marketing

C. POORANI
Signature of the Student

45
 ALAGAPPA UNIVERSITY, KARAIKUDI-630004
SUMMER INTERNSHIP PROGRAMME – 2024

WEEKLY ACTIVITY REPORT FOR PROGRESS REVIEW

Period of Report: 12 June to 18 June

Name: C. Poorani Roll Number: 2023646025
Mobile No: 8903676816 Email: [email protected]
Name of Faculty Guide: Dr. M. FAISAL

Internship Details:
Organization Name: 8 Queens
Software Technology Private
Limited

ACTIVITY REPORT:

12 JUNE 2024 I prepared HTML

13 JUNE 2024 I prepare Excel sheet

14 JUNE 2024 I Observe the whole day

15 JUNE 2024 Holiday

16 JUNE 2024 Sunday- Holiday

17 JUNE 2024 I learnt about difference between traditional and digital

marketing
18 JUNE 2024 I studied about pull and push marketing

C. POORANI
Signature of the Student

46
 ALAGAPPA UNIVERSITY, KARAIKUDI-630004
SUMMER INTERNSHIP PROGRAMME – 2024

WEEKLY ACTIVITY REPORT FOR PROGRESS REVIEW

Period of Report: 19 June to 25 June

Name: C. Poorani Roll Number: 2023646025
Mobile No: 8903676816 Email: [email protected]
Name of Faculty Guide: Dr. M. FAISAL

Internship Details:
Organization Name: 8 Queens
Software Technology Private
Limited

ACTIVITY REPORT:

19 JUNE 2024 I prepare a design for advertisement

20 JUNE 2024 I work out the practice in digital marketing

21 JUNE 2024 I studied extra knowledge of the company

22 JUNE 2024 Holiday

23 JUNE 2024 Sunday- Holiday

24 JUNE 2024 I prepare a web design

25 JUNE 2024 Certificates Distribution

C. POORANI
Signature of the Student

47