Government of lndia

Ministry of Tourism
(Swadesh Darshan Division)
Transport thawan,
L, Pa rliament Street,
New Delhi

F ile no. SD-8/25l2023 SD Dated 15.11.2023

Off ice Memorandum

iect : Guidelines for 'Challeneed Based Destination Development', sub-scheme under

Su b

Swadesh Darsha n 2.0 Scheme

lamdirected to inform that the Min istry of Tou rism has launched 'Challenged Based Destination
Development', a sub-scheme underitsswadesh Darshan 2.0 scheme. The guidelines ofthe sub-
scheme are enclosed. The other details in respect of the sub-scheme will subsequently follow.

(eF?.,Rantan)
(Pra sha nt I
Director I
Encl. As above

To

Addl. Chief Secretary/ Principal Sec reta ry/Sec reta ry,

Department of Tou rism,
All State Governments/UT Ad min istrations

Copy to

Regional Directors (North/West/South/East/North East), lndia Tourism Offices, Ministry of

Tou rism
. Directo rs/A sstt. Directors/ Ma nagers/Assista nt Managers in field offices/station s
iii. M/s Ernst & Young, NPMU (Swadesh Darshan scheme)
iv. AD (lT) with a request to upload the guidelines on website
 (No. SD-8/2sl2023-sD)
Ministry of Tourism
Government of lndia

Guidelines for'Challenge based Oestination Development'

(A sub scheme of Swadesh Darshan 2.0)

1. lntrod uction

1.1. Background

Swadesh Darshan 2.0 Scheme was launched in 2022 to develop sustainable and
responsible tourism destination in the country. The scheme has been envisaged for
integrated development of tourism destination in partnership with State/UT's and
local govern ments.

The Budget for the period 2023-24 has announced holistic development of tourism
destinations in the country under the challenge method. Accordingly, a sub scheme
underthe Swadesh Darshan 2.0 Scheme has been launched fordevelopment oftourist
destinations through a chal lenge-based selection method.

(i) Tourism in Mission Mode

Para 13 (3) of the Budget for 2023-24 lays down that "the country offers
immense attraction for domestic as well as foreign tourists. There is a large
potential to be tapped in tourism. The sector holds huge opportunities for jobs
and entrepreneurship for youth in particular. Promotion of tourism will be taken
up on mission mode, with active participation of states, convergence of
government programmes and public-private partnerships."

(ii) Development of destinations to be selected on challenge mode

Further, Para No. 93 of the BrdgeI 2023-24 lays down "With an integrated and
innovative approach, at least 50 destinations will be selected through challenge
mode. ln addition to aspects such as physical connectivity, virtual connectivity,
tourist guides, high standards for food streets and tourists' security, all the
relevant aspects would be made available on an App to enhance tourist
experience. Every destination would be developed as a complete package. The
focus of development of tourism would be on domestic as well as foreign
tou rists"

t.2. Challenge Based Destination Development Scheme

The challenge-based destination development scheme is part of the vision enshrined

in the Budget 2023-24 to develop tourism sector in Mission Mode with active
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 pa rticipation of the States, Pu blic P rivate Partn ersh ip an d Convergence of Govern ment
Programs. This sub scheme under the Swadesh Darshan Scheme will promote
development ofthe destinations selected on challenge mode.

2. Objective

With the proposed implementation of the budget announcement, the Ministry of

Tourism intends holistic development of the destination to enhance tourist
experience across all points of the tourist value chain with following objective
outcomes:

(i) To transform ourtourist destinations as sustainable and responsible destinations

(ii) Provide end to end tourist experience
(iii) Development of destinations through competition, convergence and strategic
alignment with lndia's tourism priorities

The details of the tourist touch points and experiences have been illustrated in
Annexure 1.

3 Key Guiding Principles

The proposals submitted under the Scheme should demonstrate the following:

(i). Alignment with five key tourism priorities

The Goa Roadmap has identified five inter-connected priorities for development
of tourism sector to achieve the Sustainable Development Goals namely Green
Tourism, Digitalization, Skills, Tourism MSMEs and Destination Management.
The proposalshould be in line with these five pillars. A copy of the roadmap with
complete details ofthe priorities, opportunities, objectives and key action areas
is available on the website. (www.tou rism.gov. in)

(ii). Convergence with Central Government Flagship programs

The proposal shou ld demonstrate convergence ofvarious government programs

(both central and state) at the destinations. lt should be based on building on
the success of individual programs and their linkages with the tourism. The
convergence could be across connectivity, civic infrastructure, local mobility,
skill development, products and experiences being developed under various
central government schemes by different line Ministries. The details of the
convergence with various programs have been provided in Annexure Z.

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 (iii). Travel for LiFE

Travel for LiFE which is a part of Mission LiFE, aims to promote sustainable
tourism in the country in convergence with the National Strategy for Sustainable
Tourism. The "Travel for LiFE" Program aims to mobilize tourists and tourism
businesses of the country to be mindful in their actions as important
stakeholders of the tourism value chain. As part of the Travel for LiFE action
items have been classified under following pillars:

(i) Promoting E nviron mental Sustainability

(ii) PromotingBiodiversity
(iii) PromotingEconomicSustainability
(iv) Promoting Socio-Cultural Sustainability
(v) Promoting Certification for Sustainable Tourism

(iv). lnnovation

lnnovation is an important enabler to enhance tourism by introducing creative

solutionsto existing problems and challenges, improving services and enhancing
tourist experience. Emphasizing sustainability and inclusivity, this objective
seeks to create seamless and personalized travel experiences that cater to
diverse needs, while preserving cultural heritage and protecting natural
resources. By fostering creativity and collaboration through innovation in
Tourism, it will help the destinations to elevate customer satisfaction and also
contribute to the economic growth and well-being of local communities.

(v). .lan Bhagidari

Active participation and involvement of the local community in shaping and

supporting the tourism industry is an essential element in establishing
sustainability in tourism sector. By engaging the community in the tourism
planning and decision-making processes, it ensures that tourism development
aligns with the needs, aspirations, and values of the local population. This
collaborative approach can lead to a more sustainable and responsible tourism
model that respects the environment, preserves cultural authenticity, and
benefits the community's socio-economic well-being.

4. Stake holde rs

The Scheme will be implemented in partnership with line Ministries, State

Govern ments, Destinations and lndustry Stakeholders.

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5. Key Elements

5.1. Destination Management Organizations (DMOs) to submit the proposals

Destination Management Organizations (DMOs) interested to participate in the

scheme can submit proposals through the State Government under the scheme.
Maximum nominations from each state shall be limited to total of 5 proposals only.
Each DMO can submit only one proposal. Various thematic category for submission
of proposal includes:

(i). Spiritu al Tourism

(ii). Culture & Heritage
(iii). Vibrant Village Program
(iv). Ecotourism and Amrit Dharohar Sites

5.2. Mandatory in itiatives

Following two initiatives have to be mandatorily taken by all destinations:

(i). Strengthening of Destination Management Organization

Destination Management Organizations are essential for success of a
destination and the proposal must outline how destinations are going to be
managed and adopt best practices. This is also one of the five priority areas for
tourism sector. The details are at Annexure 3.

(ii). STCI certification of the destination

Sustainable Tourism Criteria of lndia certification is a measure of overall
sustainability of the destination including socio_economic, cultural and
environmental sustainability. srcr certification assesses the destinations on well
accepted principles, criteria and indicators and issues bronze, silver and gold
certification. srcl certification will allow destinations to be competitive and
discover the areas, which require attention for sustainable development of
destination. The proposalshould indicate how it will prepare and undertake STCI
certification. The details are at Annexure 4

5.3. Other elements of the proposal

The destination proposal for respective thematic category shal incrude aspects
in clu d ing:

(i). End to end development of major tou rist attraction at the destin ations catering
to all aspects that impacts the tourist experience.
(ia). Details of Tourism Value Chain for destination under consideration

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 (iii) Clear plan of action for increasing the quality of tourist experience under
selected touch points.
(iv) Type of lnterventions proposed with mapping of one or more key principles as
per guideline.
(v). The proposal must demonstrate how convergence amongst various Central
Government Schemes will be leveraged to develop and promote tourism
potential of the destin ation.
(vi). lan-BhaBidari and partnership with private sector wherever possible.
(vii). At least one transformative idea for development of the proposed tourist
destination.
(v i ii) Clear and implementable timelines for both short term (0-3 months) and
medium-term goals (3-6 months) under the scheme.
(ix) Defined Outconre of the proposed interventions
(x). The proposal must contain the mandatory initiatives for the destination namely
strengthening DMOs and STCI certification of the destination.

The proposal should provide relevant information on all the criteria specified for
evaluation of the proposal.

5.4. Category wise of Breakup of Destinations

50 destinations shall be selected though a challenge process based on the score

obtained on the evaluation parameters. The broad breakup of 50 destinations
proposed is as below:

Sn Thematic Cate Destinations to be selected

1 Spiritu al Tou risnl 15
2 Cultu re & He ritage 15
3 Vibrant Village Progra m 10
4 Ecotou rism and AmritDharohar Sites 10

The Ministry of Tourism may select additional destinations which are exceptional
proposals.

5.5. Submission of Proposal

The proposal shall be submitted before due date published, to the National Mission
Director, Swadesh Darshan Scheme, Ministry of Tourism through the state/ UT
government endorsed by the Chief Secretary of the respective state.

5.5. Evaluation of the Proposals

Evaluation ofthe procedure will bedone by the procedure decided by the Ministry
of Tourism.

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 5.7. lncentives to the Winners

The following is the financialgrant to the final list selected

5n Thematic Category No. of Funding Total Funding

destinations amount per
destination
1 Spiritual Tourism 15 Rs. 25 Cr Rs. 375 Cr
2 Culture & Heritage 15 Rs. 25 Cr Rs. 375 Cr
3 Vibra nt Village Program 10 Rs. 05 Cr Rs. 50 Cr
4 Ecotourism and 10 Rs. L0 Cr Rs. 100 Cr
AmritDharohar Sites
Total Funding Rs. 900 Cr

The funding will primarily be for soft interventions such as Training and Capacity,
Marketing and Promotion, Market Research, visitor management, lnst,tutional
strengthening, enhancing tourist experience etc. Hard intervention as criticar part of
enabling and creating tourist experience only will be considered, which can be
executed within the program timelines. No standalone hard infrastructure
intervention s will be considered.

For hard interventlons, the state should certiry availability of land in the name of the
tourism department, free from arr encumbrances- No rand acquasition wi be funded.

lllustrative interventions that may be undertaken as part of the scheme may be

referred at Annexure 5.

5.8. Submission of Action plan

After the winners are declared, the destinations will submit the Detailed Action plan
in the light of the suggestions made after the evaluation of the proposals- Th e States/
Destinations will mobilize additional resources for executing the proposals, wherever
requ ired.

6 Funding and Release of Funds

5.1. Sub Scheme of Swadesh Darshan

The sub scheme shall be funded under the Swadesh Darshan Scheme

6.2. Disbursement of funds

The funds will be disbursed to the State lmplementation Agency / Destination

Management organization in murtiple instarments subject to successful completion of
the projects and compliance with agreed terms and conditions.

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 The funds will be disbursed to the implementing agencies in the following manner:

ln sta lme nt Con ition Precedent

d Amount to be relea sed
1n On selection of proposal and initiating STCI L0%
Certification
2d Utilization of 75% ofthe 1'r instalment 30%
3'd Utilization of 100%of the lst instalment and 75/. 30%
of 2nd instalment and achieving 30% physical
progress
40, Utilization of !O0o/. of the 1st& 2.d instalments 200/o
and 75y" of 3nd instalment and achieving 60%
physical progress
5th After Completion of the all interventions and 10%
submission of UC and required documents
Final Closure of Project (No release of fund) Final Utilization
Certificate of fu nds
released to the
lmplementing Agency to
be submitted and p roject
closed by the Ministry.

7. Program lmplementation, Monitoring and Review

For successful implementation of the sub scheme, institutional framework and other
functions shall be as per the Swadesh Darshan scheme and will govern the
implementation of the scheme. Periodic review by will be undertaken on a monthly
and weekly basis to steer the development at these destinations. For reporting the
progress on the project, The DMO shall be required to submit the weekly progress
report (WPR) on every first day of the week (Monday).

A third-Party lmpact Assessment of the selected destinations shall be undertaken to

assess impact of interventions undertake as part of the scheme.

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 Annexure 1- Tourist Experience

Enhancing Tourist Experience - across all touch points

The key to the success of a destination would be quality of experience to the tourists. lt is
further important that entire experience of the tourist at the destination has to be enhanced
and not merely one or two aspects. ln this connection, it is important to identify the tourist
touch points and improve the experience by various interventions in the supply side. Some of
the tourist touch points in his journey are:

(i). lnspiration to travel to destination

A tourist is enticed to travel to a dedination by factoring many considerations. Hence
visibility of the destination in the various promotional platforms such as films,
advertisements & documentaries, websites, apps and importantly social media is crucial

for inspiring a tourist to travel to the destination.

(ii) Plannin8 and booking

Once the tourist decides the destination, further options for travel, stay and activities
are explored in the planning stage. This includes arriving at a suitable itinerary for his
travel from the available packages, Advance booking facilities for all travels (including
last mile connectivity and local commute to attractions), accommodation, sight-seeing
and ticketed attractions is also desired at this stage.

(iii). Arrival at destination

While undertaking journey from the point of arrival (Airports, Railway Stations, Bus
Stations), the tourist needs adequate information, amenities and a hassle-free
environment with an easy access to get to the destination. This would include
professional staff deployed in Tourist lnformation Centres/ Kiosks to assist with
communication, lodging and conveyance.
The connectivity from the major transit station or tourist gateway to the destination (if
situated far off) should be well developed with roads of decent level of service,
landscaped with proper wayfinding and resting areas.

(iv). Accommodation services

After arriving at the destination, the overnight tourists maiorly desire a comfortable
experience at their place of stay. This also could be attending to various special needs
of the tourasts such as barrier free access, language assistance, food requirements and
emergen cy situations.

(v) Travelling locally

At the destination, the tourist needs a convenient mode of commute to visit the nearby
local attractions which could be offered through a well laid out pedestrian network,

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 bicycle rentals, cabs, rickshaws, shared autos or through a decent public transport
facility.

(vi). Visiting local attractions

The spatial information and significance of various attractions at the destination such
as places of worship, monuments, museums, natural landscapes, markets etc has to be
easily available in a tourist map. The tourists expect a seamless movement between
these attractions du ring their sightseeing. Availab ility of tra ined gu ides, audio gu ides (in
preferred languages), amenities, souvenirs, tout free and safe environment, barrier
free
access and optimum visitor management are instrumental factors in achieving
enhanced experience at the attractions.

(vii). Visiting local eateries, shopping and entertainment places

Atourist could enjoy the food in its true essence if they are served in safe, hygienic and
ambient cond itions at food streets a n d restau rants. Tou rists a lso undertake recreational
activities such as strolling and hiking, engaging with the local community and their
livelihood activities especiarry of rural househords, shopping at rocar markets and
souvenir shops. showcasing local culture and exhibiting traditional artforms for the
tourist through public arts, street arts or night tourism also leaves a good impression
with the tourists.

(viii). Sharing the experience, providing feedback and ratings

Finally, a tourist shall be encouraged to share their experience visiting the prace.
Feedbacks could be recorded through kiosks located at strategic locations. Today,
destination reviews from tourist blogs and vlogs have huge market and is a decisive
factor in inspiring tourists to visit the destinations.

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 Annexure 2- Convergence

Convergence - Essential for tourism development

Tourism requires the support of many other sectors. Tourasm rides on the infrastructure and
services developed by other sectors. Over the last nine years there has been a massive push
for creation and upgradation of infrastructure across the country. Some of the programs of
Central Government, which contribute to tourism development at the destination are given
below.

(i) UDAN - Enabling Ait Connectivity

SeveralAirports and Air routes have been made operational under UDAN scheme and
this has paved the wayforfurther development ofthese destinataons for attracting
tou rists.

( ii) Railways

High speed connectivity under Vande Bharat and renovation of a large number of
railway stataons including complete transformation of some of the railway stations
will provide the visitors with new convenience and experience.

(iii) Highways

MoRTH has been enabling road connectivity to various destinations through different
programs. The world class highways and wayside amenities give a big boost to tourism'

(iv) Skill lndia Mission

Skilling and entrepreneurship are crucialto the development oftourism and hospitality
sector and Central Government is implementing Skill lndia Mission across the country
and a tourist destination must take benefit under the Scheme.

(v) Smart Cities Mission

Central Government has developed various cities under Smart City Mission. Some 100
cities have been taken up under the Mission and developed. Some of the city-wide
interventions such as command and control centre, city mobile app apart from other
quality infrast ructu re will su pport th e tou rism potentia I of the destination.

(vi) Swachh Bharat Mission

Swachh Bharat Mission has been a successful campaign to clean up urban and rural
areas and build suitable sanitation infrastructure and practices for ensuring clean and
hygien ic cities.

Page Lo of 17
 (vii) Solar Cities Mission

rn order to promote sustainabre deveropment of cities, the centrar

Government has
identified cities, which are being developed as solar
cities. This will ensure that
hospitality and tourism sector also adopt the green
energy in a big way and reduces
climate impact of the industry.

(viii) Amendments in the Scherne for convergence

rn case a destination is serected through charenge

mode, any reasonabre amendment
in the guidelines of any central government scheme
to enhance the convergence of
the scheme or coverage of the scheme at the destinations
will be positively
considered by the Ministry concerned.

Challenge to incentivize the convergence

Keeping in view the essential requirement of

convergence of various scheme for
development ofvarious aspects oftourism at
the destination, the state and destinations will
be challenged to work on convergence for tourism promotion
and deveropment and funding
support will be given to the destinations, who
are abre reverage the convergence in the best
possible way.

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 Annexure 3- Strengthening Destination Management Organization

Destination management needs a coordinated and strategic approach

Destination management consists of the coordinated management of all the elements that
make up a tourism destanation taking a strategic approach to link-up these sometimes very
separate elements for the better management of the destination. Such a joined-up
management helps avoid overlapping functions and duplication of effort with regards to
promotion, visito r services, tra in ing, business su pport and identify a ny management gaps that
are not being add ressed.

1. Role of Destination Management Organiration (DMO)

The Destination Management Organization's role would be to lead and coordinate

activities under a coherent strategy in pursuit ofthe common goalofsustainability and
competitiveness of the destination. Some of the key functions of the DMOs will be:

(i) Strategic plan n ing

(ai) Monetising Tourism for Destinataon Development
(iii) Marketintelligence,
(iv) Tourism product and business development,
(v) Digatalizationandinnovation,
(vi) Monitoring,
(vii) Crisis management,
(viii) Promotion, Marketing and Branding

2. Constitution of DMOS

Destination Management Organizations will be set up as a partnership between public

and private sector. Public sector agencies involved in destlnation planning, development
and maintenance and local associations representing travel, tourism and hospitality
industry will be part of the organization to be formed by the State Government/UT
Administration. DMO will be a Special Purpose Vehicle (SPV)to be incorporated as a not-
for-profit company under the Companies Act, 2013. ln order to ensure effective
participation of public sector agencies, the Chairperson of the SPV will be the Divisional
Commissioner/ Collector as may be decided by the State Government. ln case of
metropolitan caties of Delhi, Mumbai, Chennai and Kolkata, the Administrative
Secretaries in charge of State Tourism Department may be appointed as Chairman ofthe
sPV by the State Govern ment.

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 Further, in case of non-existence of DMO at a destanation, initially destination proposal
u nder th is scheme may be submitted by the Destination Management Committee (DMC)

chaired by the District Collector (Refer section 7.4 of 5D 2.0 Guidelines)

3. Capacity Building and Certification of DMOs

The capacity of the Destination Management Organizations will be developed in line

with the UNWTO guidelines for lnstitutional Strengthening of Destination Management
Organizations. The Ministry will also be facilitating UNWTO destination certification
system, which evaluates the three areas of key performance in destination management
at DMO level: Strategic Leadership, Effective Execution and Efficient Governance.

4. Capacity Building of DMOs

The States willtake step to set up Destination Management Organization and empower
them with clear mandate. The DMO may also work for MICE promotion as city bureau.
The proposal under the Scheme must contain measu res for th e ca pacity bu ild ing of the
DMOs.

5. Enabling Revenue Generation under DMO5 for sustainable operations

The States will take steps to enable Destination Management Organization to

monetize the tourism assets and experiences at the destination. This shall enable the
destination more financial independence to drive tourism development initiatives
without relying on funding support from states and centre. The proposal under the
scheme must contain measures for the generate revenue for the DMOS and enable
long term susta ina ble operations.

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 Annexure 4 - Sustainable Tourism Criteria of lndia (STCI) Certification for Destinations

1. Key Elements of STCI certification for Destinations

Sustainable Tourism Criteria of lndia (STCI) for destinations has been developed by the
Ministry of Tourism as a guiding framework for destination management organizations
(DMOs) to develop sustainable and resilient destinations. lt
acts as an effective
instrument for ensuring adherence to sustainable practises, which will lead to improved
visitor experience, satisfaction and ensuring tourist's revisit intention. STCI is based on
four key principles and 10 criteria as follows:

A. SustainableManagement
(i). Management structure and framework
(ii). 5ta keholder engagement
(iii). Managing pressure and change

B. So€io Economic Sustainability

(iv). Delivering local economic benefits
(v) Social wellbeing and ampacts

C. CulturalSustainability
(vi). P rotecting cultural heritage
(vii). Visiting cu ltu ra I sites

D. Environment Sustainability
(viii). Conservation of natural heritage
(ix). Resou rce management
(x) Management of waste and emissions

2. Process for STCl Certification

The STCI certification has detailed 112 indicators under the principle and criteria given
above. The destinations are graded based on the score, in bronze, silver and gold.
Ministry of Tourism has further developed the entire process of STCI certification on
digitalplatform.

3. Plan for STCI certification of the Destination

The proposal must contain a plan ofaction for STC| certification ofthe destination. The
Scheme will provide support forthe destination to undertake STCI certification. As part
ofthe scheme, the destinations are required to at least secure bronze certification. The
destinations which that will be able to secure gold certification shall be provided with
fu rther incentives as reward.

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 Annexure 5 - lllustrative Outline of the Proposal

To enhance the tourist experience, the proposal shall focus on end to end development at
the maior tourist attraction (hero attraction) and its immediate vicinity area (focus area).
The interventions should be proposed keeping in view the various tourist touch points (refer
Annexure 1)and identified gaps in experience of tourists in the focus area. The proposed
components, which can enhance the experience of tourists of the destination shall be
prioritised. These may include but not limited to:

(i) Destination branding, marketing and promotions

(ii) Aesthetics and Visual Experience: To ensure aesthetics and design coherence at the
destination including street scaping, buildings, fagade, facilities, signages, accessibilitv
etc. Coherence in outlook brings uniqueness at a tourist destination. Suitable design
toolkits may be developed for ensuring uniformity in future interventions.

(iii) Hygiene & Cleanliness: Dedicated cleaning and maintenance agencies at the tourism
hotspots / zones to ensure high standards of destanation cleanliness. Various models
including outsourcing / PPP / CSR may be assessed ln consultation with relevant uLB or
Gram Panchayat.

(iv) Safety & Security: Various initiatives to ensure deployment of necessary processes and
interventionsto record and addresstourist safetyand security related incidents. Various
interventions may include enabling GCTV network, dedicated tourist police, central
control centre at PS / DMO, safety helpline number, elimination of dark zones, gender
sensitization, Dos & Don'ts, night patrolling and promoting women personnel like taxi
operators, conductors, security staff etc.

(v) Skill development & Sensitization: To enhance skill standards and availability. Ensuring
mandatory sensitization of tourist facing staff across the demand elements, tagging of
skilled resources though badges to enhance tangible outcome, foreign language
trainings based on tourist segments, storytelling, hygiene, safety & incident reporting
and general etiquettes.

(vi) Local Community lnvolvement: Enabling locals especially women and youth to
participate in tourism pla nning, development and operation s to drive larger impact from
the tourism activity at the destination. Activating local sHGs and tourism clubs across
various platforms during destination development, skilling programs and
entrepren eursh ip development programs.

(vii) Connectivity: Ensuring good connectivity to destination though Road, Rail, Air and
Cruise (ifapplicable). Strong connectivity shall play important role in ensuring
sustaina ble tourism sector development.

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(viii) Accessibility: lncluding welcoming arrival zones, smooth onboarding experience at
destination, availabality of information to the tourists, quality of roads and
transportation means, pricing, digital initiatives and ensuring safety and security.

(ix) Greening and Landscaping: Concerted efforts should be placed in including landscaping
elements in planning and implementation of various interventaons, tree plantation
drives at roadsides, tourist attractions, city centres, afforestation drives etc.

(x) Sustainability ln itiatives

(xi) Establishing Standards and Quality Assurance: Deployment of relevant standards and
quality assurance process to ensure delivery ofenhanced tourist experience giving high
priority to ensuring safety, hygiene and process oriented delivery of services. euality
assu ra nce in it iatives shou ld d rive futu re interventions at the destinations th rough DMO.

(xii) lnformation: Developing ready information on the destination including aspects related
to tourist demand parameters defined above. Dissemination of thas information across
various mediums including website, app, handouts, signages, interpretation centres ,

Dos and Don'ts etc.

(xiii) Digitization: Use of digital medium to provide access, ease, payments and experience
to the tourist across various demand parameters. Tourist cards may be explored to
access various services at the destinataon including booking, localtravels, priority access
etc. Tourist data management to map tourist data including interest, spend and
du ration.

(xiv) Monetization of Tourism Assets: Develop revenue generation streams from tourism
assets for sustaining the development and management of the tourism destination.

(w) Carrying Capacity ManaBement: Assessing the carryang capacity of the tourist
destination and individual asset and managing the capacity through various
interventions including visitor management systems, planned holding areas, crowd
control, online booking systemt variable pricing, queuing systems, creating alternate
assets, attractions etc.

(xvi) Development of shopping streets /

haats including major shopping streets, old
markets, souvenirs shops etc. catering to the tourist requirement of local experience
and shopping at the destination.

(xvii) Development of new Tourist Experiences including guided Tours, Hop on Hop Off
Service, festivals and events, sports etc. curated based on tourist segment and purpose.

(xviii)Food Outlets and Cuisines: Development offood street, collaboration with FCI and IHM
to creating local menus and provide training to local outlets, restaurants, haats and Caf6
caterang to tou rists.

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(xix) Experience Sharing: Establishang interventions and processes to capture tourist
experience through various platforms including primary surveys, digitally capturing
experience at attractions, social media analysis, word of mouth etc. The inputs from the
tou rist experience should be taken into accou nt for design ing interventions for effective
planning and management ofthe destination.

The proposed interventions may not be limited to the listed interventions and shall be
customised as per requirement of the destination proposed.

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