Tourism Development Plan of Rodriguez Rizal

2021
TOURISM DEVELOPMENT PLAN

2029 Municipality of Rodriguez, Rizal
TOURISM
DEVELOPMENT PLAN
Municipality of Rodriguez (Montalban), Rizal
“A scenic verdant town of God-fearing & empowered citizens with leaders who
are competent & morally upright; united to enjoy & share the benefits of
sustainable economic growth in harmony with nature”
Prepared by:
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December 2020
Municipality of Rodriguez, Rizal
Credit: Kevin Paul D Zilabbo

“Wawa Dam”
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Institutional
Policy
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Credit: www.tupanggal.com
“Wawa Dam”
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Institutional Policy
UNWTO Sustainable Destination Development Policy
(Source: Indicators of Sustainable Development for Tourism Destinations, A Guidebook)
Who is UNWTO?
UNWTO is United Nation World Tourism Organization, is the United Nations agency
responsible for the promotion of responsible, sustainable and universally accessible tourism with
an objectives of promotion of responsible, sustainable and universally accessible tourism
including maritime, coastal and inland water tourism. UNWTO takes charge of the promotion of
responsible, sustainable and universally accessible tourism.
Functions
UNWTO promotes the value of tourism as a driver of economic growth, inclusive
development and environmental sustainability, and offers leadership and support in advancing
knowledge and tourism policies worldwide.
Role in Tourism Industry
As the leading international organization in the field of tourism, UNWTO promotes
tourism as a driver of economic growth, inclusive development and environmental sustainability
and offers leadership and support to the sector in advancing knowledge and tourism policies
worldwide.
Tourism is now a major sector of the world economy, especially as it refers to the
international trade in services. The management of tourism affects the conditions of destinations
and host communities, and more broadly, the future of ecosystems, regions and nations.
Informed decisions at all scales are needed so that tourism can be positive contributor to
sustainable development in keeping with its role as a significant source of both benefits potential
stresses.
Sustainable tourism development guidelines and management practices are applicable to
all forms of tourism in all types of destinations, including mass tourism and the various niche
tourism segments. Sustainability principles refer to the environmental, economic and
sociocultural aspects of tourism development, and a suitable balance must be established
between these three dimensions to guarantee its long-term sustainability.
Thus, sustainable tourism should :
1. Make optimal use of environmental resources that constitute a key elements in tourism
development, maintaining essential ecological processes and helping to conserve nature
heritage and biodiversity.
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2. Respect the socio-cultural authenticity of host communities, conserve their built and
living cultural heritage and traditional values, and contribute to inter-cultural
understanding and tolerance.
3. Ensure viable, long-term economic operations, providing socio-economic benefits to all
stakeholders that are fairly distributed, including stable employment and income-earning
opportunities and social services to host communities, and contributing to poverty
alleviation.
“ SUSTAINABLE DEVELOPMENT
"Tourism that takes full account of its current and future
economic, social and environmental impacts,
addressing the needs of visitors, the industry, the
environment and host communities"
Credit: https://www.unwto.org/tourism4sdgs
UNWTO Vision
UNWTO’s leadership vision acknowledges the most pressing challenges facing tourism and
identifies the sector’s ability to overcome them and to drive wider positive change, including the
opportunities responsible tourism offers for the advancement of the 17 Sustainable Development
Goals (SDGs).
UNWTO members have endorsed the Management Vision of the Secretary-General which
seeks to position tourism as a policy priority, lead in knowledge creation, enhance the Organization’s
capacity through building new and stronger partnerships, and offer better value for existing Members
while also expanding membership.
UNWTO’s work is based around five distinct pillars:
1. making tourism smarter through celebrating innovation and leading the digital transformation
of the sector;
2. making tourism more competitive at every level through promoting investment and promoting
entrepreneurship;
3. creating more and better jobs and providing relevant training;
4. building resilience and promoting safe and seamless travel; and
5. harnessing tourism’s unique potential to protect cultural and natural heritage and to support
communities both economically and socially.
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Sustainable tourism development requires the informed participation of all relevant

stakeholders, as well as strong political leadership to ensure wide participation and consensus
building. Achieving sustainable tourism is a continuous process and it requires constant
monitoring of impacts, introducing the necessary preventive and/or corrective measures
whenever necessary. Sustainable tourism should also maintain a high level of tourist satisfaction
and ensure a meaningful experience to the tourists, raising their awareness about sustainability
issues and promoting sustainable tourism practices amongst them.
Credit:
https://statistica.gov.md/pageview.php?l=en&id=6306
&idc=601
National Tourism Development Plan

(Source: National Tourism development Plan, 2016-2022)
The National Tourism
Development Plan 2016-2022 is a
continuation of the National Tourism
Development Plan 2011-2016 formulated
in 2010 by the Department of Tourism as
mandated by Republic Act 9593 or the
Tourism Act of 2009. It was completed
with the assistance of Asia Pacific
Projects, Incorporated, in association
with Indra Philippines.
The vision of developing a highly
Credit: jetsetta.com/ competitive and environmentally
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sustainable tourism industry that is focused on creating inclusive growth was adopted to provide
the long-term implementation framework consistent with the declaration of policy set forth in the
Tourism Act of 2009.
The Department of Tourism started the review of the original Plan in December 2015
followed by extensive consultations with National Government Agencies and private tourism-
related associations in January 2016. Through March 2016, a series of focus group discussions
and consultations were undertaken on a regional, provincial, and local level participated in by
sectors representing local tourism and business councils, local government units, non-
governmental organizations, and the academe.
Credit: https://en.wikipedia.org/wiki/Department_of_Tourism
The extensive discussions were also supported by a SWOT survey conducted among the
participants which essentially validated some issues identified in the first Plan as continuing
challenges that remain to be addressed in the coming years. The industry’s performance vis-à-vis
the economic goals and targets set forth during the period of 2011-2016, likewise, formed the
basis for strategic programs and action plans covering 2016-2022 laying down the basis for the
new goals and targets.
Efforts have been undertaken to consolidate the gains already made and adopt a more strategic
and innovative approach in exploring new opportunities to pursue inclusive growth which will be
done by expanding community participation across the full range of facilities and services
planned in the tourism circuits and development areas.
Continuity is the cornerstone of the new Plan with special focus on what is achievable as well
as on building on the momentum of what has already been initiated through the efforts of the
numerous stakeholders comprising the tourism industry.
The NTDP 2016-2022 seeks to build and upscale the implementation of tourism
programs through a focused and prioritized approach which is designed to deliver a more
competitive, sustainable and inclusive tourism sector. To which divided into four (4) aspects,
namely:
1. Philippine Tourism Industry Profile
2. Guiding Principles & Vision
3. NTDP Strategic Direction Action Programs
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4. Tourism Targets and Indicative Costs
Image source: Google Domain

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Local Tourism Policies

Tourism development and promotion are among the functions of Local Government
Units (LGUs) as mandated by the Local Government Code of 1991 (RA 7160). As local
governments shifted to more participatory forms of development governance, they are also
encouraged to enjoin other stakeholders in local tourism development and promotion.
Republic Act No. 7160 of 1991- The Local Government Code
The Code (Section 17) provides for LGU’s responsibility in basic services and facilities
that include tourism development and promotion programs, tourism facilities and other tourist
attractions, including the acquisition of equipment, regulation and supervision of business
concessions, and security services for such facilities. LGUs, as a corporate entity (Section 15) are
also vested corporate powers with full autonomy (Section 22) in proprietary functions and
management of their economic enterprises. However, the condition that this provision is subject
to the limitations provided in this Code and other applicable laws negates the ‘full autonomy’.
In terms of structure, the Local Development Councils (LDCs) at the provincial, city, and
municipal level (Section 109) have the mandate to formulate socioeconomic development plans
and policies; public investment programs; local investment incentives to promote the inflow and
direction of private investment capital. At the same time, the LDCs are the ones that appraise and
prioritize socioeconomic development programs and projects. The Sanggunian approves local
development plans which are submitted to the regional development council, which shall be
integrated into the regional development plan for submission to the National Economic and
Development Authority, in accordance with existing laws.
As elaborated in the “Opportunities and Challenges in Tourism Development Roles of
Local Government Units in the Philippines”, (Javier & Elazigue, n.d.) a Memorandum Circular
(DILG-MC 2010-113) was issued by the DILG encouraging provinces and cities for the creation
of a Local Economic and Investments Promotions Officer (LEIPO). The LEIPOs are tasked
primarily to facilitate the preparation, coordination, and execution of local economic and
investment promotion policies, projects, and activities of the provincial/city government.
Tourism development was identified by the LEIPOs as a good investment priority as planned in
the initial rollout of the LEIPOs orientation on LED (Javier, 2010).
Republic Act No. 9593 - The Tourism Act of 2009
The Act provides for the development of a national tourism action plan for
implementation by national and local governments; enlisting the participation of local
communities, including indigenous peoples, non-government organizations (NGOs), people’s
organizations (POs) and the private sector. It also emphasizes capability building of LGUs, in
partnership with the private sector, in the management of local tourism projects and initiatives,
and the establishment of tourism enterprise zones (TEZs).
The Local Government Unit of Municipality of Rodriguez, Rizal
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The Municipality of Rodriguez as a fast developing suburb town of Metro Manila with
their initiatives made possible the enactment of ordinances and executive orders in response to
sectoral impacts brought about by the massive developments. Known as “tapunan ng basura and
resettlements”, this vibrant town, little known by people across the country has many potential in
terms of infrastructure developments to cater mobility and special linkages to intertwine social
needs of the community in self-steering economic local developments and sustainability. Its lush
and verdant environmental surroundings co-existent with the Dumagat IPs are among the
rudimentary and basic embryonic formula of promoting local tourism.
Consistent with the CLUP of Rodriguez, 2012-2022 (Linkages with other plans) while
serving as the “last frontier” and continues to serve the urban needs of the larger territory
metropolitan Manila, the Municipality of Rodriguez would like to actively define its own
“niche”, functions and properly maximize its opportunity and potentials.
Credit: http://thenovicetrekker.blogspot.com/
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Quoting that, “Rodriguez has its own ‘momentum of growth’ and cannot simply be an adjunct or
passive receiver of impacts brought about by external stimuli.” The LGU should not keep at and
remain to be obedient and actual receiver of impacts of developments of mega Manila “but an
active contributor and “effective partner in national development” as mandated by the Local
Government Code (Sec. 2a). “ (CDP/2016-2021).
As illustrated in the CLUP-CDP reformulation and revision in the desired roles of
Rodriguez, the stakeholders elucidated three (3) important promising and challenging roles
which were derived from the newly crafted vision:
a. As a ‘Eco-Frontier Tourist Resorts’ Town;
b. As an ‘Integrated Agri-Industrial’ Center;
c. As a ‘Climate Resilient and Proactive Community’ Model.
By mere examining the CLUP on the generation of spatial strategies, Rodriguez came up
with the development scenarios which will propel its economy and spread progress and
advancement to the whole region.
These scenarios are,
(1) Uncontrolled (“Do Nothing”) Development
strategy-Status quo, which is basically the continuance
of the current development trend in the area;
(2) Strip Development in urban core strategy, this
highlights the physical aspect of development of the
municipality in a regulated expansion of urban built-up
in a compact form of development that will eventually
preserves open spaces and wealthy agricultural land
produce;
(3) Linked - Nodes Development on Protection zones
strategy, this focuses mainly on infrastructure-economic
system that will bring integrated and harmonized
growth. Through this balanced economy, urban sprawl is
likely to happen within interconnected-urban-rural
barangays of Rodriguez. As explained in CLUP (2012-
2022), one of the top spot of this strategy are the huge
government infrastructure investments, environmentally
critical areas protection and the agro-economic and
tourism development. Credit: “Espadang Bato” Lakwatsero on instagram
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“ A scenic verdant town of God-fearing & empowered

citizens with leaders who are competent & morally-
upright; united to enjoy & share the benefits of
sustainable economic growth in harmony with nature.
Source: CLUP 2012-2022

Photo credit: thebackpackmanblogspot
NEWLY CRAFTED VISION
To address singularity of growth, the LGU proposes the construction of an “arterial road-
linear park” which will function as a “green corridor” or “linear greenway” that will open up new
sites for industries, decongest existing CBD and will offer compact urban growth on the other
side of the region. As echoed in the CLUP, the “linear greenway” itself will serve as a huge open
space and new tourism activity site in the municipality by promoting tourism activities such as
bike-a-thon, marathon, local products, cultural promotion and festivities.
To sustain the diversification of developments within the locality, with the support from
the local chief executive and legislative body of the municipality, Rodriguez crafted and enacted
policies that will hold and support its foundational framework of tourism development.
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Source: MTO, Rodriguez These are the following:
1. Ordinance No. 15-03, 2015, known as the

“Rodriguez Municipal Tourism Code of 2015”,
to pursue the sustainable tourism development
of Rodriguez; govern all tourism-related
matters within the territorial jurisdiction of
Rodriguez, Rizal- its local units and political
subdivisions;
2.Executive Order No. 08, s.2017, creating the
Rodriguez Local Council for Culture
and the Arts (RLCCA) its composition and
functions in the Municipality of Rodriguez:
3. Resolution No. 03, s.2019, a resolution

Municipal Tourism Office recognizing and declaring historicity of Puray
as well as establishment of Historical Marker
in Puray;
4. Executive Order No.DLH-058, s. 2020,

creating Montalban Tourism Development
Planning Committee of the Municipality of
Rodriguez, Rizal.
Designed by: Team Qatar
Proposed: “Bernardo Carpio Obelisk Landmark in Montalban Sport Center”
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ORDINANCE NO.15-03- “ RODRIGUEZ MUNICIPAL TOURISM CODE OF 2015”

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EXECUTIVE ORDER NO.08 S.2017 - “ CREATING THE RODRIGUEZ LOCAL COUNCIL FOR CULTURE AND
THE ARTS (RLCCA)”
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RESOLUTION NO .03 S.2019 - “ REORGANIZING AND DECLARING HISTORICITY OF PURAY”

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EXECUTIVE ORDER NO. DLH-058.2020 - “CREATING THE MONTALBAN TOURISM DEVELOPMENT PLANNING COMMITTEE
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TABLE OF CONTENTS
I. Institutional Policy
a. UNWTO Sustainable Destination Development Policy…………………………...…4
b. National Tourism Development Plan…………………………………………….…..6
c. Local Tourism Policies…………………………………………………..………….10
i. Ordinance No. 15-03-
“ Rodriguez Municipal Tourism Code of 2015 ”……………………….…..15
ii. Executive Order No. 08 S.2017 -
“ Creating the Rodriguez Local Council for Culture
and the Arts (RLCCA) ” ………………………………………………..…..16
iii. Resolution No. 03 S.2019 - “ Reorganizing and Declaring
Historicity of Puray ”………………………………………………………..17
iv. Executive Order No. DLH-058.2020 - “ Creating the Montalban Tourism
Development Planning Committee ”………………………………………..18
v. Location Map…………………………………………………………….….21
1. Chapter 1- Introduction
1.1 Rationale .…………………………………………………………………….….….25
1.2 Brief History..…………………………………………………………………….…26
2. Chapter 2- Profile
2.1 Municipal Profile……………………………………………………………….……31
2.2 Tourism Profile…………………………………………………………………..…..34
2.2.1 Existing tourism attractions, products and activities…………………….…..37
2.2.1.1 Nature…………………………………………………………………….37
2.2.1.2 Cultural and Traditional Attractions……………………………….....…64
2.2.1.3 Man-Made Tourism Attractions………………………………………...65
2.2.1.4 Cultural Properties (Intangibles)……………………………………..….87
2.2.1.5 Rodrigues Tourism General map (New)………………………….…..…93
2.2.2 Existing tourism markets………………………………………………….....94
2.2.3 Accommodations……………………………………………………….…....96
2.2.4 Other tourist facilities and services……………………………………...…..97
2.2.5 Transportation……………………………………………………………....116
2.2.6 Other infrastructure………………………………………………….…...…119
2.2.7 Natural and socio-economic environment……………………………...…..122
2.2.8 Institutional…………………………………………………………..…..…124
3. Chapter 3- Goals, Objectives and Targets

3.1 Strategic issues and challenges affecting local tourism………………………….....127
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3.2 Tourism goals and objectives ………….…………………………………………...130

3.2.1 Goals…..……………………………………………………………….…...131
3.2.2 Objectives…………………………………………………………………..131
3.2.3 Goals, Objectives and Targets……………………………………………...131
4. Chapter 4- Strategic Directions/ Strategies and Programs, Projects and Activities

4.1 Strategic Directions/ Strategies and Programs, Projects and Activities…………....135
4.2 Rodriguez (Montalban) Urban Revitalization……………………………...………160
4.2.1 The Andres Bonifacio Gateway…………………………………………....161
4.2.2 The Bernardo Carpio Obelisk landmark………………………………...….162
4.2.3 Emilio Aguinaldo Statue…………………………………………………....164
4.2.4 Vista View Deck…………………………………………………………....165
4.2.5 Marikina River Site Development Plan (Linear Greenway)…………….…166
4.2.6 Macabud Eco-park and Botanical Garden………………………………….169
4.2.7 Transportation………………………………………………………………171
4.2.8 New Town Center…………………………………………………………..173
4.2.9 Wawa Zipline…………………………………………………………….....175
4.2.10 Agritourism and Ecotourism…………………………………………….….178
4.2.11 Saving Marikina River……………………………………………………...181
4.2.12 Cluster Strategy and Tourism Circuit……………...……………………….184
5. Chapter 5-Implementation Plan for Priority Programs, Projects and

Activities………………..……………………………………………………………...201
5.1 Implementation Plan………………………………………………………………..201
II. Annexes…………………………………………………………………………….226
A). HOW TO GET THERE DESTINATION MAP……………………………….226

B). REFERENCES…………………………………………………………………263
C). LETTER OF INTENT (LOI)…………………………………………………..267
D). LETTER OF ACCEPTANCE (LOA)………………………………………….268
E). THE PLANNING TEAM………………………………………………………269
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LOCATION MAP
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“Marambibit Falls”
Credit: https://www.facebook.com/SenJVEjercito
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..y
Introduction
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“Eulogio Rodriguez Ancestral Home”

Credit: eulogio rodriguez traveleronfootdotwordpressdotcom
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Chapter 1 - Introduction
Rationale
The Philippines, is an archipelagic country in Southeast Asia situated in the western of

Pacific Ocean known for having its rich multi-formity and biodiversity as its main tourist
attraction. It has numerous tourist destinations and has always been a preferred destination
among international tourists-goers.
Rodriguez (Montalban), Rizal known and famous of the legendary mountains of
“Benardo Carpio”, who was known to be the strongest man in ancient times, which according to
legend, using his bare hands. Was able to stop the collision of two mountains (Mt. Pamitinan and
Mt. Binikayan) from crushing the village along the riverbanks. The municipality is now better
known as an escaped gateway outside Manila. More urban people flocks on this
municipality especially during weekends and holidays to mingle and interacts with nature, vast
open spaces and greeneries, mountain ridges and man-made destinations to name a few.
Credit: https://www.pinterest.ph/gilbert8012/philippine-folklore/
The Municipality of Rodriguez has a lot of nature attractions magnet to local and foreign
tourists who are fond of nature interactions like hiking, trekking, mountaineering, camping,
cycling-biking, swimming, sight-seeing on its picturesque landscape of Montalban Gorge,
breath-taking hills and mountain ranges of Sierra Madre and a lot more which a neighboring
urban cities cannot offer.
A great escapade for family-oriented tour, lovers, environmentalists, athletes and the like
who are penchant of daring adventure and excitements. Moreso, a fun and thrilling physical
experience to local Dumagat, an Indigenous People (IPs) who cohabitated Montalban long time
ago.
There’s a lot of existing and potential local tourism Rodriguez can offer for which needs
thorough planning and interventions by the local government to fully sustain its biodiversities in
terms of promotion of tourism industry and local development.
As mandated by “Tourism Act of 2009”, the

Sangguniang Bayan of Rodriguez through its
enactment of the ordinance no. 15-03 dated 23rd of
March 2015 created the “Rodriguez Municipal
Tourism Code, Reorganizing the RRTO -
Rodriguez Rizal Tourism Council and the
Municipal Tourism Office (MTO)” known as the
“Rodriguez Municipal Tourism Code of 2015” to Credit: celineism.com
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pursue the sustainable tourism development of Rodriguez as one of the prime tourist
destinations in the region to conserve, restore and preserve the natural environment its
biodiversity, cultural heritage, historical sites and nature endowments of Rodriguez, develop the
tourism industry among others with an objectives
which aims to replete the town’s profile,
destinations, attractions, tourist facilities and other
useful tourism-related information as well as
develops. Promotes and markets the town as one
of the country’s Eco-Tourism Sites.
A Tourism Development Plan (TDP) is
among the most important roadmaps for an
LGU’s attempt to increase sustainability. Tourism
utilizes natural capital advantages to provide an
internationally-competitive industry for
developing countries that can be more sustainable
than extractive industries. It provides
opportunities to diversify a local economy and
supports the formation of small- and micro-
enterprises. Because it is generally a labor-
intensive sector, it offers jobs with different levels
of skills, provides employment opportunities even
to the marginalized, promotes rural development,
and introduces technology and basic
Credit: https://www.facebook.com/ infrastructure.
SenJVEjercito/posts/ The planning group collectively collates
secondary data/information from among different sources tossed by the LGU, the Municipal
Planning and Development (MPDC) and Municipal Tourism Office (MTO) to assist and aid us
formulate the tourism development plan of Municipality of Rodriguez, Rizal. The team will
work jointly with a local counterpart of the municipality.
BRIEF HISTORY
Rodriguez is known before as ‘Montalban’. It is said to
be a contraction of the words, ‘Monte Alba’ meaning ‘White
Mountain’. The popular legend of ‘Bernardo Carpio’ explains
the topography of the place with ‘mountain gorges’ and where
Montalban River flows through.
Established in 1871 during the Spanish rule by Padre

Eustaquio; Montalban was carved out of the town of San Mateo Credit: https://www.allaboutstamps.co.uk/
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combining the barrios of Balite, Burgos, Calipahan, and Maran. Its first town center was ‘Balite’
termed after ‘Balete’ or strangler fig tree that grew abundantly on the banks of Montalban River.
Montalban played noteworthy roles in the Philippine Revolution history. Patriots such as
Licerio Geronimo, Simplicio Inocentes, Victoriano Bautista Gregorio Cruz, Martin Cruz, and
Hilario Cruz were notable members of the revolutionary movement during the Spanish colonial
regime.
A revolutionary fortress said to be frequented by Andres Bonifacio and General Emilio
Aguinaldo was set up in the caves of ‘Puray’.
During the Philippine-American War of 1898-1901, revolutionaries from this town dealt
a heavy blow to the Americans when “General Sergio” Licerio Geronimo, killed US General
Henry Lawton in battle along the river in Bagong Silangan.
Retaliations made by the Americans eventually defeated the Filipinos. Montalban was returned
to the jurisdiction of the town of San Mateo in 1903.
Don Eulogio Rodriguez Sr. pursued the prominence of Montalban as a separate

municipality in 1909. During his term as ‘Presidente’ of the town until 1916, the barangays of
Burgos, San Jose, San Rafael, San Isidro, Geronimo, Balite and Manggahan became part of
Montalban.
The Rodriguez Sr.’s family was among the most prominent in the town during the
Japanese occupation. Family members were arrested by Japanese soldiers and imprisoned in Fort
Santiago, while some offered the supreme sacrifice of their lives.
On July 26, 1982 by virtue of Batas Pambansa Blg. 275, ‘Montalban’ was renamed
‘Rodriguez’ in honor of Don Eulogio Rodriguez Sr., in grateful recognition of his pioneering
efforts and example of public service.
Credit: eulogio rodriguez traveleronfootdotwordpressdotcom

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“Puray Falls”
Credit: puraylantaw.com
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Profile
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Credit: www. weekendbiyahera.blogspot.com

“Mt. Ayaas”
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Chapter 2 - Profile
Municipal Profile
The Municipality of Rodriguez, formerly known as Montalban, is a 1st class

municipality in the province of Rizal, Philippines. According to the 2015 PSA census, it has a
population of 369,222 people making it as the most populous municipality in the country.
It is the northernmost town in the province and comes after San Mateo, Rizal, and
Quezon City coming from Metro Manila. The town is located on the slopes of the Sierra Madre
mountain range, and it is the largest town in Rizal province with an area of 312.70 square
kilometer. It is also the location of the Montalban Gorge that is associated with the legend of
Bernardo Carpio. The gorge forms part of a protected area known as the Pamitinan Protected
Landscape.
The Municipality, which was founded in 1909 borders San Mateo, Rizal and Antipolo,
Rizal on the south, Norzagaray, Bulacan and San Jose Del Monte, Bulacan on the north, Quezon
City on the west and General Nakar, Quezon on the east. It is one of the richest municipalities in
the Philippines, ranking third in 2016 with an income of ₱ 691 million.
Rodriguez is a component municipality of the province of Rizal and Region IV
CALABARZON. It is headed by the current Mayor Honorable Dennis Hernandez, Vice Mayor
Anecito G. Lirazan and Congressman Juan Fidel Felipe F. Nograles.
Physical characteristics/Environment Quality

Geography
Rodriguez is a town of mountains. From its north to south, a series of sloping ridges, hills
and mountains ranges adorn the town. In fact, around 27% or the town is occupied by mountains
and slopes. The town's highest peak is Mount Irid, 1,469 meters above sea level.
The province of Rizal covers 1,175.8 square kilometers. Rodriguez makes up 26.6% of the entire
province of Rizal, housing 11 barangays. Rodriguez's economic activities include agriculture and
commerce such as the Avilon Zoo.
Elevation and slope

The Municipality of Rodriguez is generally very rough in topography, with 83% of its
total land area composed of upland areas, hills and mountain ranges. The remaining 17% low-
lying terrain and rolling lands are found at the south-western portion of the municipality, along
with the northern portions of the Municipality of San Mateo.
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The rolling slopes comprise the Marikina River Valley, where water from higher
elevations drain towards the Marikina River and its tributaries at the south-western portion of the
municipality. Elevations at these western lowlands range from 10 to 30 meter above sea level.
The western portion of the flatlands gently rises towards the west, which is part of Quezon City.
The mountainous regions of the Municipality of Rodriguez are found at the central and
eastern areas, with sleepy sloping ridges and mountain ranges, traversing north to south. The
terrain in these mountain ranges has slopes ranging from 30–50%. Very steep hills and
mountains have slopes greater than 50%. Rolling to hilly areas 18–30% in slope can also be
found. These high elevations are drained by the Tanay, Puray, and Rodriguez Rivers.
Barangays
Rodriguez is politically subdivided into 11 barangays (8 urban, 3 rural) with the
barangays of San Isidro and San Jose being two of the most populated barangays in the
municipality and in the Philippines.
Barangay Population
Balite 9,983
Burgos 44,100
Geronimo 5,554
Macabud 9,707
Manggahan 13,913
Mascap 4,699
Puray 3,921
Rosario 7,244
San Isidro 117,277
San Jose 124,868
San Rafael 27,956
Total 369,222
Source: 2015 PSA Census
Climate
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
26 27 28 31 31 30 29 29 29 29 28 27 29
Average high °C (°F)
(79) (81) (82) (88) (88) (86) (84) (84) (84) (84) (82) (81) (84)
22 22 22 23 25 25 25 25 24 24 23 22 24
Average low °C (°F)
(72) (72) (72) (73) (77) (77) (77) (77) (75) (75) (73) (72) (74)
40 33 35 38 138 190 242 216 224 200 114 94 1,564
Average precipitation mm (inches)
(1.6) (1.3) (1.4) (1.5) (5.4) (7.5) (9.5) (8.5) (8.8) (7.9) (4.5) (3.7) (61.6)
Average rainy days 12.2 9.0 11.0 11.7 21.5 24.0 27.2 26.1 26.8 22.3 16.3 15.1 223.2
Source: Meteoblue
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Demographic (Socio Economic)

Population census of Rodriguez
Year Population +_ % Per Annum
1903 3,440 ---
1918 5,201 +2.79%
1939 6,402 +0.99%
1948 5,257 −2.17%
1960 9,648 +5.19%
1970 20,882 +8.02%
1975 31,176 +8.37%
1980 41,859 +6.07%
1990 67,074 +4.83%
1995 79,668 +3.28%
2000 115,167 +8.22%
2007 223,594 +9.58%
2015 369,222 +6.47%
Source: Philippine Statistics Authority
In the 2015 census, the population of Rodriguez, Rizal, was 369,222 people, with a
density of 1,200 inhabitants per square kilometer or 3,100 inhabitants per square mile.
Transportation
The main transportation used in the municipality were jeepneys, tricycles, UVs, and
buses. There are jeepneys that ply through the towns of San Mateo, Marikina and Cubao via
Marcos Highway in Quezon City, some ply the route that leads to Philcoa in Quezon City via
Batasan Road in San Mateo, others connect Rodriguez to Litex Road in Quezon City. The
Marikina Auto Line Transport Corporation (MALTC) buses is the only one that regularly travels
to farther places like Makati and Parañaque. UV's ply the routes to Cubao in Quezon City and
Santa Lucia Grand Mall in Cainta.
Formerly there was railway service under the Philippine National Railways that traverses
the San Mateo - Marikina - Pasig area and had its terminus at Barangay Balitè behind the Santo
Rosario Parish Church but it had been long dismantled and the railway line converted into
roadway that now consists of the road aptly named Daang Bakal.
It is known that 'patok' jeepneys originated from this town way back during the 80's.
These jeepneys are known for their notoriety on the road. Despite this, they are popular among
the passengers hence the name patók which means 'popular'. They still ply this town up to this
day, most plying the Montalban-Cubao route via Marcos Highway. These jeepneys have already
spread throughout the Rizal province as well as in Marikina City since then.
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Main Tourism Sites

Pamitinan Protected Landscape
Wawa Dam
Puray Falls
Rodriguez Ancestral Mansion
Mount Pamitinan and Binacayan
Mount Hapunang Banoi
Mount Sipit-Ulang
Avilon Zoo
Tourism Profile
The 2030 Agenda for Sustainable Development, adopted by all United Nations Member
States in 2015, provides a shared blueprint for peace and prosperity for people and the planet,
now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which
are an urgent call for action by all countries - developed and developing - in a global partnership.
They recognize that ending poverty and other deprivations must go hand-in-hand with strategies
that improve health and education, reduce inequality, and spur economic growth – all while
tackling climate change and working to preserve our oceans and forests.
In June 1992, at the Earth Summit in Rio de Janeiro, Brazil, more than 178 countries
adopted Agenda 21, a comprehensive plan of action to build a global partnership for sustainable
development to improve human lives and protect the environment.
Part of these SDGs is the Sustainable Development Goal 12 (SDG 12 or Goal 12) which
includes Develop and implement tools to monitor sustainable development impacts for
sustainable tourism that creates jobs and promotes local culture and products.
It has an indicator of “Implementation of standard accounting tools to monitor the
economic and environmental aspects of tourism sustainability”. This indicator relates to the
degree to which countries do implement the Tourist Satellite Account (TSA) that has to be
implemented according to the Recommended Methodological Framework 2008. In addition, it
relates to how countries implement the System of Environmental and Economic Accounts
(SEEA) tables, which need to be implemented according to the System of Economic-
Environmental Accounting 2012. These two different tools are currently considered as the best
more feasible way to monitor sustainable tourism. The custodian agency for this target is the
World Tourism Organization (UNWTO).
In the Philippines, Tourism is an important sector for Philippine economy. In 2019, the
travel and tourism industry contributed 12.7% to the country's GDP. Philippines is an
archipelagic country composed of 7,641 islands with 82 provinces divided in 17 regions. The
country is known for having its rich biodiversity as its main tourist attraction. Its beaches,
heritage towns and monuments, mountains, rainforests, islands and diving spots are among the
country's most popular tourist destinations. The country's rich historical and cultural heritage,
including its festivals and indigenous traditions, are also one of the attractions of Philippines.
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Popular destinations among tourists are Cebu, Boracay, Palawan, Siargao, and many more.
However, despite these large potential, the tourist industry of the Philippines has lagged behind
its Southeast Asian fellows like Thailand, Vietnam, Malaysia, Singapore and Indonesia, due to
political and social problems.
As of 2015, 4.99 million Filipinos have been employed in the tourism sector and the
government collected P227.62 billion pesos from foreign tourists, almost 25% of which came
from Boracay. The country attracted a total of 5,360,682 foreign visitors in 2015 through its
successful tourism campaign of "It's More Fun in the Philippines". In 2017, foreign arrivals
peaked at 6,620,908.
Philippines has garnered numerous titles related to tourism, namely, the traditional capital
of the world's festivities, the capital of the western Pacific, the center of Hispanic Asia, the Pearl
of the Orient Seas, center of the Coral Triangle, and the capital of fun. The country is also a
biodiversity hotspot, having the world's highest endemism rate for bird species, and one of the
highest for mammals and flora. It is also the largest bastion for Roman Catholicism in all of
Asia. The country is also home to one of the New7Wonders of Nature, the Puerto Princesa
Subterranean River National Park, and one of the New7Wonders Cities, the Heritage City of
Vigan. It is also home to six UNESCO world heritage sites scattered in nine different locations,
three UNESCO biosphere reserves, three UNESCO intangible cultural heritage, four UNESCO
memory of the world documentary heritage, one UNESCO creative city, two UNESCO world
heritage cities, seven Ramsar wetland sites, and eight ASEAN Heritage Parks. More than 90% of
Filipinos can understand and speak English, as many are multilingual.
Tourism makes an important part to the economy of the country. The growth of the
economy had been into a major change since the end of the People Power Revolution up until the
present time because of the growth of tourism.
In 2000, Philippines' tourist arrivals totaled 2.2 million. In 2003, it totaled 2,838,000, a
growth of almost 29%, and was expected to grow as much as 3.4 million in 2007. In the first
quarter of 2007, the tourist arrival in Philippines grew as much as 20% in same period last year.
In 2011, the Department of Tourism recorded 3.9 million tourists visiting the country, 11.2
percent higher than the 3.5 million registered in 2010.
In 2012, Philippines recorded 4.27 million tourist arrivals, after the Department of
Tourism launched a widely publicized tourism marketing campaign entitled "It's More Fun In the
Philippines".
The 2017 Travel and Tourism Competitiveness Report of the World Economic Forum
ranked the Philippines 79th out of 136 countries overall. The country's best-rated features were
price competitiveness (22nd) and natural resources (37th).
The tourism industry employed 3.8 million Filipinos, or 10.2 per cent of national
employment in 2011, according to data gathered by the National Statistical Coordination Board.
In a greater thrust by the Aquino administration to pump billion [clarification needed] to employ
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7.4 million people by 2016, or about 18.8 per cent of the total workforce, contributing 8 per cent
to 9 per cent to the nation's GDP.
The official heritage properties of the Philippines are listed under the National
Government's Philippine Registry of Cultural Property (PRECUP), Pinagmulan: Enumeration
from the Philippine Inventory of Intangible Cultural Heritage, and the National Integrated
Protected Areas System (NIPAS). Properties registered among those lists are heralded as
possible nominations to the UNESCO World Heritage List, where at least 16 declarations
containing 19 properties have been recognized by UNESCO through its 4 different lists
(UNESCO World Heritage List, UNESCO Memory of the World Register, UNESCO Intangible
Cultural Heritage List, and UNESCO Biosphere Reserve Registry).
Maligayang Pagdating sa Bayan ng Montalban!

https://www.facebook.com/Montalban-Tourism-933531170010232/?ref=page_internal
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Existing Tourism Attractions, Products and Activities
Nature
A. Mount Pamitinan
Image source: https://heyanabanana.wordpress.com/2018/01/27/mt-pamitinanrizal-wawa-dam-budget-travel-2017/
Mt. Pamitinan has a more established trail that takes roughly 1.5-2.5 hours going up. The
first part is forested, passing through some attractions such as an ancient balete, the rock
climbing. The Hapunang Banoy Junction is a rest area prior to the second, rocky part the trail.
This part will be enjoyable to those who are used to rock climbing or bouldering, and a bit of a
challenge for beginners – for whom it will be manageable, but requiring of concentration and
care. The rocks are surrounded with bamboo trunks, some of which have alternating sections of
holdable green and thorny brown trunk segments. Wearing gloves is recommended to ensure a
comfortable grip on the jagged edges of the rocks and keep your skin off thorns.
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B. Mount Binacayan
Image source: https://lorabylora.com/2018/05/16/philippines-spontaneous-day-hike-to-mount-binacayan-and-wawa-dam/
The estimate terrain elevation above sea level is 278 meters. Mt. Binacayan Is known for
its limestone formation with a magnificent view of Sierra Madre and Rizal Province form its
peak. Experience something new with its minor bouldering parts which makes this destination
challenging for some beginners’. Catch the magnificent sea of clouds as the sun rises over the
town in the morning.
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C. Mount Hapunang Banoi
Image source: http://www.whatshappening.com.ph/event/mt-hapunang-banoi-1524196732
Mt. Hapunang Banoi is located in Rodriguez, Rizal. It is the second highest mountain
found in the Rodriguez, standing at a petite (compared to other mountains in the Philippines) 517
meters above sea level. Banoi is the Tagalog word for eagle, and the name of the mountain
comes from its folkloric seat as the ‘place where eagles come to dine’. The fact that there are
other mountains named Banoi – the one in Lobo, Batangas and Tukduang Banoi in Tanay, Rizal
facing Mt. Irid – speaks of the extent of the eagles’ domain in the past.
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D. Mount Lagyo
Image source: https://izzaclarissebacaycay.wordpress.com/2018/09/01/mt-lagyo/
About 396 masl montain rich with limestone and rock formations. One of the ecotourism
and mountain destinations with the panoramic view of montain of Rizal and Sierra Madre
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E. Mount Susong Dalaga
Images Source:https://www.facebook.com/www.montalbanrizal.mt.pamitinan/posts/1733266180066907/
Mt. Susong Dalaga rise majestically south of the Wawa River. About 300+ masl
mountain with limestone and rock formation and mountain destination.
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F. Mount Parawagan
Image source: https://www.pinoyfitness.com/2019/01/mt-parawagan-adventure-trail-run-with-the-osmo-pocket/
Mt. Parawagan is one of the most challenging scenic mountain trails in Rodriguez, Rizal.
The trail is located at Sitio Parawagan, Brgy San Rafael which is situated at the western side of
Sitio Wawa. You’ll have views–narrow streams, mixed forest, the Sierra Madre Mountains, and
the rolling green foliage at the sides of the trail. At around 6 km., you’ll have a full view of the
La Mesa Dam Reservoir and on the west is the faint skyline of Makati.
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G. Mount Ayaas
Image source: http://www.pinoymountaineer.com/2015/07/mt-ayaas-in-rodriguez-rizal.html
The province of Rizal has become a haven for adventurers and mountaineers alike,
especially at the town of Rodriguez. One of the many mountains located there is Mt. Ayaas,
which is just an hour away from Metro Manila. Standing at 627 meters above sea level, Mt.
Ayaas offers amazing views of the Sierra Madre and its neighboring mountains, including Mt.
Pamitinan, Mt. Binacayan and Mt. Hapunang Banoi. It is a gateway to the vast Sierra Madre
mountain range that hikers cannot miss.
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H. Mount Sipit Ulang
Image Source: http://www.pinoymountaineer.com/2015/08/mt-sipit-ulang-252-in-rodriguez-rizal.html
Mt. Sipit-Ulang is located in Rodriguez, Rizal. It has gained rapid popularity for its great
rock formations and limestone trails. It stands 252 MASL with a difficulty level of 3/9, making it
a minor hike. It shares the jump-off point for Mt. Ayaas which is Brgy. Mascap. The rock
formation like the “sipit of a crab”. Ulang term for Crab.
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I. Mount Lubog
Image source: https://threemindsoneblog.wordpress.com/2016/03/07/mt-lubog-adventure/
One of the highest peaks in Rodriguez, Rizal about 400-500 meters above sea level, this
mountain gives you spectacular view of nature’s wonders. The mountain welcome you with a
magnificent rock formation called “SIMBAHANG BATO” with its resemblance to a Gothic
church architecture. Underneath is LUBOG CAVE, with impressive white rock formations of
stalagmites and stalactites.
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J. Mount Balabag
Image source: http://www.wewander.ph/mt-balagbag-hike-diy-travel-guide/
A hiking destination favored for its proximity to Metro Manila is Mt. Balagbag, located
in Rodriguez (formerly Montalban), Rizal. This mountain is part of the Sierra Madre range as it
transitions into the plains of Central and Southern Luzon. The trail is very easy and wide, and
Mt. Balagbag is also a favorite of mountain bikers. Although locals recall a past when the
mountain was covered with trees, it is now barren, and hikers who will trek it summer will find
sun exposure as the only difficulty in this trek. Hence, dimtrekking (hiking very early in the
morning or late afternoon) is recommended.
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K. Espadang Bato
Image source: https://arisolea.wordpress.com/2019/11/19/espadang-bato/
Espadang Bato is a rock formation in the mountains of Barangay Mascap of Rodriguez,

Rizal.
It isn’t difficult to understand the reason why locals dubbed it as Espadang Bato which is
quite obvious with its sharply pointed shape resembling a sword. At a height of 455 meters
above sea level, the novelty of this spot makes it one of, if not the most visited peaks among the
mountains of Rodriguez.
This site is approximately 3.6 kilometers away from Barangay Hall of Mascap. It follows
the same gradual trail to the junction of nearby Mount Sipit Ulang forking to a trail to the south,
around 1.5 kilometers in length. Past the junction is a steep trail passing through boulders and
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keen limestone rocks, culminating to a sharply protruded rock formation that we come to know
as Espadang Bato.
Espadang Bato is best combined with a trek to nearby peaks, mountains and waterfalls. A
usual day hike itinerary combines it with a twin hike to Mount Sipit Ulang and Payaran Falls.
L. Mount Kapanan
Image source: https://iantotz.wordpress.com/2017/06/17/mt-kapananan-the-unheard-call-from-wawa-mountain-range/
A 567 masL mountain and the trail is mostly exposed with loose soil and cogon grass.
Narra and bamboo trees are found along the trail. Descending loose soil, rocks, boulders and
streams and are found along the way. Common wildlife are cows, goats, snakes, swift and crows.
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M. Puray or Panas Falls
Image source: https://theyellowink.wordpress.com/2016/11/09/beyond-the-falls-and-the-trails-seven-things-to-do-in-puray/
Puray is one of the most isolated barangay of Rodriguez (formerly Montalban) in the
province of Rizal. When "Montalban" is mentioned, one familiar with the town would most
certainly associated it with Wawa, the scenic river (in barangay San Rafael) dotted with huge
white stones. Wawa is very accessible, there are jeepneys plying the major routes from Quezon
City to Wawa while Puray, to most, exist only in the tales of mountain bikers who frequent the
place because of its trails and its falls.
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N. Biteng Uhay Falls
Image source: https://www.facebook.com/koyakeks/posts/puray-falls-x-biting-uhay-lagoon-bike-and-hike-trip-thanks-sir-mroel-

d-for-ident/346063826065607/
One small body of water above the famous Puray Falls, about 1-1/2 hours of walking;
refreshing after a long walk or mountain hike.
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O. 7 Infinity Pools at Payaran Falls
Image source : https://sansapinas.blogspot.com/2016/01/sa-payaran-falls-rodriguez-rizal.html
Situated at Sitio Payaran of Barangay Mascap. It is a natural attraction consisting of

seven (7) layered falls. To be able to be at the topmost falls, it will take you endurance by
mountain wall climbing. After vigorous trekking and climbing, refreshing and cool waterfalls
come your way.
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P. Tu-Ay Fall
Image Source: https://iantotz.wordpress.com/2017/06/17/mt-kapananan-the-unheard-call-from-wawa-mountain-range/
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A 4 hour trekking before reaching this falls, about 20 feet fresh water falls. Side trip of
Mt. Kapananan Hike.
Q. Karugo Falls
Image source: http://cyberspaceandtime.com/SgHLxPX6GOk.video+related
About 30 minutes’ walk from Wawa Dam, about 10 feet water falls good on summer
days for picnic and swimming.
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R. Panintingan Lagoon
Image source: http://cyberspaceandtime.com/2lYEpYl-Sg4.video+related
A small body of fresh water usually a side trip to Mt. Lubog of mountaineers, about 30-
40 meters wide.
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S. Pamintinan Protected Landscape
Image source: http://tripnirusday.blogspot.com/2015/10/mt-pamitinan-wawa-dam.html
Located at on the eastern part of Rodriguez (Montalban) at Wawa Brgy San Rafael with a
total area of 608 hectares. It occupies portion of five (5) sitios such as: Wawa, Sapa, Sto. Nino,
Karugo, Kayrupa and Brgy San Rafael & Mascap.
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T. Lubog Cave (Puray)
Image source: http://majaflores.com/2016/01/mt-lubog-lubog-cave-and-panintingan-falls-adventures/
Natural destination in Puray within the Mount Lubog, as small entry passage going inside
the cave but big passage inside a cave, a very good for spelunking activity or cave exploration.
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U. Pamitinan Cave
Image source: Source: http://www.rizalprovince.ph/pages/tourism.html
Pamitinan Cave is a limestone cave in the foothills of the Sierra Madre mountain range
near Wawa Dam in Rizal, the Philippines. It is located in the Pamitinan Protected Landscape, in
the Barangay of San Rafael, Municipality of Rodriguez. The cave was formerly known as the
'"Cave of Bernardo Carpio"'. Its former name was derived from Bernardo Carpio, a figure in
Philippine mythology who was rebuked by the gods because of his insolence. Legend states that
he was chained forever in the Montalban gorge, cursed to keep two mountains from colliding
with each other.
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On April 12, 1895, Andres Bonifacio along with eight other katipuneros declared the
Philippines independence from the Spanish empire inside of this cave. The walls still bear
inscriptions of "Viva la Independencia Filipina" from the time of the Philippine Revolution. On
June 21, 1996, Pamitinan cave was declared a historic site by the National Historical
Commission of the Philippines.
During World War II, Japanese soldiers occupied the cave and used it as a camp.
Pamitinan Cave is a place where they make their rituals.
V. Montalban Gorge
Image source: http://www.moredantravels.com/2015/04/wawa-dam-travel-guide-and-itinerary.html
At the foothills of the Sierra Madre in Rizal province, before it wends its way through
Bulacan and Quezon province farther north to Cagayan Valley, is a spectacular gorge that
birthed one of the country’s most beloved legends.
This is Montalban Gorge, cleaved between Mounts Pamitinan and Binicayan in the town
of Montalban (now Rodriguez). The 1,180-feet-high water gap is surrounded by white rock walls
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(80-160 feet high), limestone crags, and marble boulders. The two mountains form a scenic view
that appears like a portal to the sky, hence, wawa, Dumagat term for “entrance.”
Sitio Wawa in Barangay San Rafael is a habitat of the Remontado Dumagat, mixed-blood
offspring of lowlanders who fled the Spanish colonizers and of Negritos, the original setters in
the area.
Here dwells Bernardo Carpio, said to be either a man of extraordinary strength or a titan,
our version of Hercules or Atlas. In olden times, he was trapped by an encanto (enchanted
creature) between the two Boulder Mountains. Every time he struggles to free himself or keep
the boulders from crushing him, or from colliding and thus causing landslides and flooding in
nearby villages, an earthquake occurs.
One may dismiss this as how the ancients explained natural phenomena through myths,
but Bernardo Carpio is also a versatile symbol of freedom.
Filipinos have used him as a metaphor for a liberator of a people in bondage, from the
Spanish colonization through the American to the Japanese occupation. When the last link of his
chain is broken, the country will finally be free.
José Rizal is said to have made a pilgrimage to Montalban to pay homage to him. Andres
Bonifacio made one of Pamitinan’s caves the Katipunan’s secret headquarters, where they
declared independence from Spain on April 12, 1895, over a year before the Revolution started.
In recent times, Lav Diaz has used the legend as organic symbol in his film “Hele sa
Hiwagang Hapis.”
A boulder on the riverbed has hollows that form what look like a gigantic footprint,
which locals attribute to Bernardo Carpio.
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W. Mount Lubog Summit Limestone Formation
Image source: https://www.facebook.com/pinoymountaineer/photos/at-the-summit-of-mt-lubog-in-rodriguez-rizal-955m-

today/10153990841803082
One of the favorites of mountaineers where there is a very good rock limestone formation
on the summit of the mountain. After a forested trek on 955 masl mountain, emerged a limestone
rock formation
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X. Estampang Bato
Image source: Image source : Source: http://www.rizalprovince.ph/pages/tourism.html
A rock formation with the image of the Blessed Virgin Mary believed to be miraculous.
This is located at Baranggay San Rafael.
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Y. Wawa Dam
Wawa Dam (also known as Montalban Dam) is a gravity dam constructed over the
Marikina River in the municipality of Rodriguez in Rizal province, Philippines. The slightly
arched dam is situated in the 360-metre (1,180 ft) high Montalban Gorge or Wawa Gorge, a
water gap in the Sierra Madre Mountains, east of Manila. It was built in 1909 during the
American colonial era to provide the water needs for Manila. It used to be the only source of
water for Manila until Angat Dam was built and Wawa was abandoned in 1968. Due to
insufficiency of water supply for Metro Manila, there was a strong clamor to reuse the dam. The
dam and surrounding area is currently protected as part of the Pamitinan Protected Landscape.
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Bundok ng Masaklang
The Dumagat-Rementado tribe believes that making unnecessary noise in this place will
cause rain. This belief is keeping them silent whenever they pass through to this sacred
mountain.
Bundok ng Kabakan
Bundok ng Kabakan is a sacred mountain for the Dumagat-Rementado tribe. It is a place

where they offer to pray as a form of thanksgiving.
Bundok ng Irid
The Dumagat-Rementado tribe protects this mountain because according to them, it is the
sanctuary of wild animals can be found.
Bundok ng Siyang
Bundok ng Siyang is also a scared place for the Dumagat-Rementados as they believe
that it is the home of white deer.
Maliyongo ng Sagradong Lalim
Maliyongo ng Sagradong Lalim is a river sacred for the Dumagat-Rementado tribe. This
river is rich of different species of fishes that the tribe conducts traditional fishing activities.
Mahabang Buhangin
Mahabang Buhangin is located in barangay Puray. It serves as the cemetery of the

Dumagat-Rementado tribe.
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II. Cultural and Traditional Attractions
The Dumagat-Remontado Tribe of Montalban
The Dumagat-Remontado Tribe is an indigenous people living in Sitio Mascap and

Wawa in Barangay Puray, Montalban, Rizal. They are known for their rich culture and traditions
such as distinct ethnic dress, ethnic dance, ethnic musical instrument, festivals, rituals, customary
laws and many more.
The Dumagats are one of the major groups of indigenous peoples living in the Southern
Tagalog region south of Manila. The Dumagats, now numbering only about 30,000, inhabit the
fertile Sierra Madre Ranges on Quezon province's northern tip. A large throng of this ethnic tribe
can be found in the town of General Nakar, while a few of them can be spotted in Rodriguez,
Rizal and other three municipalities of Polillo island.
Primarily, the Dumagats depend on farming, kaingin (orchard farming or slash-and-burn
agriculture), paid labor, vending logs and other forest commodities as livelihood. Secondarily,
they rely on fishing, hunting animals, gathering crops and other natural bounties for survival.
Loan dependence (usury) has reduced many of them to dismal poverty.
The government has even allocated more than 47 settlement areas as their home. But the
tendency to become wanderers or nomads is still practiced among Dumagat families and this
brings them deep in the Sierra Madre forest.
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Despite the passage of the Indigenous Peoples Rights Act (IPRA) in 1997, conflicts still
crop up between the tribal communities and what community organizers say are their modern-
day colonizers - foreign capitalist investors, big landholders and government itself.
III. Man-Made Tourism Attractions
Avilon Zoo
Avilon Zoon or Avilon Wildlife Conservation Foundation is accredited by Department of
Tourism, Southeast Asian Zoos & Aquariums Association, Department of Environment and
Natural Resources and Philippine Zoos & Aquariums Association.
Avilon Zoo is currently the largest zoological institution in the Philippines in terms of
land area and collection of animals. The 7.5-hectare (19-acre) facility located in Rodriguez,
Rizal houses more than 3,000 specimens of exotic wildlife representing more than 600
species of birds, mammals, reptiles, amphibians, freshwater fishes and invertebrates. The zoo
has a diverse collection of Philippine native fauna, most of which have been bred
successfully in captivity through Avilon's ex situ conservation programs. Avilon Zoo is also
home to a diverse collection of plants of which more than half are endemic to Philippines.
Avilon Zoo aims to be one of Southeast Asia's premiere wildlife facilities.
At Avilon Zoo guided tours and educational field trips offer guests the opportunity to
learn about wildlife. Conservation efforts being done to preserve threatened species and to
protect the environment. Aside from the animals and exhibits, guests are encouraged to
experience feeding animals like arapaimas, exotic water fowl, giant tortoises, wild horses and
deer and also interact with the zoo's bunch of talented and friendly creatures.
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Rodriguez Private Resorts
No. of Rooms and

No. Resort’s Name Location & Contact Details Resort’s Pictures
Resort’s Features
Daang Tubo II Burgos,

AIRALEX Rodriguez, Rizal
PRIVATE LODGE
No available records
1 & RESORT 09334578401/ 09235297282
https://www.facebook.com/ai
ralexresort
Dao Street, San Jose

Rodriguez, Rizal
09214496552
ANNESA's No available records
2
RESORT [email protected]
om
https://www.facebook.com/an
nesaresortofficial
Camia St., San Jose,

Rodriguez, Rizal
BAHAY
948-4453/ 09199900084
TIPANAN AND No available records
3
FUNCTION
[email protected]
HOUSE
https://www.facebook.com/ba
haytipanan
543 Ayuson St., San Jose,

Rodriguez, Rizal
CJ GOMEZ 09193588505
4 PRIVATE No available records
RESORT [email protected]
https://www.facebook.com/C
Jresort
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Lot 1 Blk 8 Lolo Tinong San

Rafael Rodriguez, Rizal
COCO 09302479972/09097346951 No available records
5 MOUNTAIN [email protected]
RESORT
https://www.facebook.com/groups/22587
8184667281/permalink/77577628301079
9
570 T. Santos St., San Jose,

Rodriguez, Rizal
09204176880
COCOYLANDIA No available records
6
FAMILY RESORT [email protected]
ocoylandia
Dao St. San Jose, Rodriguez,

Rizal
514-1282/ 986-1247/
09175850507
COSTA ABRIL No available records
7
RESORT costaabril.resortofficial@gma
il.com
ostaAbril
San Isidro, Rodriguez, Rizal
09175883611
CURVERA [email protected] No available records
8
HOUSE RENTAL
https://www.airbnb.com/rooms/2990
6511?source_impression_id=p3_160
5464098_BhWVPp5yUyqbrxnX&g
uests=1&adults=1
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Rizal
(028)907-6298/ 09991961958
9 DADO's RESORT No available records
[email protected]
https://www.facebook.com/D
aDos-Resort-
115322068566551
L7 B5 Denims St., Litex

Village, San Jose, Rodriguez,
Rizal
10 DAPAL RESORT No available records
09473465019
https://www.facebook.com/D
Resort

Rizal
DON ELMER's 09275783914 No available records

11
RESORT
https://www.facebook.com/Don-
Elmers-Inn-and-Resort-
661577233924259/photos/?ref=page
_internal
0040 Dao St., San Jose,

Rodriguez, Rizal
(027)369-11-83/
EMILIANA'S 09206240353 No available records
12
RESORT
[email protected]
https://www.facebook.com/E
milianasResortOfficial
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Camia St., San Jose,

Rodriguez, Rizal
09183871956/09984076014
GAVINITA'S No available records
13
CABAL RESORT [email protected]
om
https://www.facebook.com/G
avinitasCabalResort
24 Pagayon St., Manggahan,

Rodriguez, Rizal
09296758690
ID AND CHE No available records
14
RESORT
[email protected]
https://www.facebook.com/ik
eydavid28
Camia Ext. San Jose,

Rodriguez, Rizal
09156280260
JO-NIN's
15 GARDEN [email protected] No available records
RESORT om
https://www.facebook.com/Jo
-Nin-Garden-Resort-
541220112663867
651 Dao St., San Jose RR

KHENZHADREI No available records
16 https://www.facebook.com/K
RESORT
henzhadrei-Resort-
1699213430160040
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Rizal
KITTY & MARK 09397427274/ 09662338067 No available records

17
RESORT
[email protected]
https://www.facebook.com/
M.H Del Pilar St. San Rafael,

Rodriguez, Rizal
LE ARMS No available records
18 09398649625
RESORT
[email protected]
199 Don Mariano Ave. San

Jose, Rodriguez, Rizal
09477863124
L.C. NICOLAS
19 GARDEN [email protected] No available records
RESORT om
https://www.facebook.com/Ni
colas-garden-resort-
414190902704472
Sitio Tanag Sagingan San

MANGO Isidro, Rodriguez, Rizal
BANANA No available records
20
GARDEN 09150317711
RESORT
[email protected]
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Sitio Tabak Mascap,

Rodriguez, Rizal
0909264778/09058579567
MASCAP
21 HIGHLANDS mascaphighlandresort@gmail No available records
RESORT .com
https://www.facebook.com/M
ascap-Highlands-Resort-
245925412612234
220 E. Manuel St., San Jose,

Rodriguez, Rizal
09204774397/ 09164236238
MERLITA's
22 VENUE PRIVATE No available records
shairayvonnecruz2028@gmai
RESORT
l.com
https://www.facebook.com/m
erlitasprivateresort
101 E. Rod. Hi-way, San

09204176880
MONTALBAN [email protected] No available records

23
WATER PARK reservation@montalbanwater
park.com
https://www.facebook.com/M
ontalbanWaterpark/photos/?re
f=page_internal
Don Mariano Ave. San Jose,

N COUNTRY
Rodriguez, Rizal No available records
24 VILLE Image not available
RESORT/natividad
09677054982
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Sitio Gulod Brgy. San Isidro,

Rodriguez, Rizal
09398658873
NOAH's LEISURE No available records
25
PARK
[email protected]
https://www.facebook.com/no
ahsparkresort
Sitio Katwiran, San Rafael,

Rodriguez, Rizal
09087404449
RANCHO No available records
26
LUISITO RESORT
[email protected]
https://www.facebook.com/R
anchoLuisitoResortOfficial
Sitio Tanag San Isidro RR

THE ROCK No available records
27
RESORT
463-8348 / 477-6947
200 E. Manuel St. San Jose,

Rodriguez, Rizal
T.M. 8-9973935
VILLANUEVA No available records
28
PRIVATE [email protected]
RESORT
https://www.facebook.com/Vi
llanueva-Resort-
1625757861043127
TOM'S JOHN Image not available No available records
29 348 Saba, San Jose RR
RESORT
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Molave St. San Jose,

Rodriguez, Rizal
8-997-8315/ 09109858469
TRES MARINAS No available records
30
RESORT
https://www.facebook.com/Tr
es-Marinas-Resort-
Montalban-Rizal-
111630090545783
Molave corner Yakal San

VICKY BOY 09178097630 No available records

31
RESORT
cky-Boy-Resort-
341512062613243
Dao Ext. San Jose,

Rodriguez, Rizal
09175786392/ 09475050029
VILLA ELENA's No available records
32
RESORT
[email protected]
llaElenaResortMontalban
35 Sampaguita St., Cor.

VILLA LA Dahlia St., Burgos,
33 PALOUZA Rodriguez, Rizal No Image Available No available records
RESORT
09175786392
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Rizal
VILLA LUCILLA [email protected] No available records

34
RESORT
llaLucillaResort.OfficialFanP
age
Libis St. PhilRock Rd. San

Rafael, Rodriguez, Rizal
VILLA RIVERA No available records
35 09253653264
RESORT
https://www.facebook.com/vi
llariverawaveresort
M.H Del Pilar St. San Rafael,

Rodriguez, Rizal
VIRGINIA & BOY 09087404449 No available records

36
RESORT
rginia-and-Boy-Lodge-
Resort-237803912898314
San Jose, Rodriguez, Rizal
VILLA CLAUDIA 09303856961 No available records

37
RESORT
https://www.facebook.com/vi
llaclaudiaresort
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Churches and Tourist Attractions
A. Our Lady of the Most Holy Rosary Parish Church
Image source : Montalban Tourism Office
It was established in 1877 and originally covered the entire town of Rodriguez. The
parish was founded by Father Eustaquio, a native of Pasig. The old Spanish church constructed
upon the establishment of the parish served the townsfolk well decades, but sustained heavy
damage during 2nd World War and as a result of having been used as an army garrison by
Japanese soldiers who occupied the town
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B. San Rafael Arch Angel Church
Image source:https://commons.wikimedia.org/wiki/File:2464San_Jose_Rafael,_Rodriguez,_Rizal_Landmarks_19.jpg
One of the oldest churches in town named after the honor of Saint Raphael the Arch
Angel, the Patron Saint of the barangay. The St. Raphael Archangel became Parish Church on
December 12, 2003, almost 15 years had passed when Rev.Fr. Leofilo Lopez Jr. became the first
priest along with Rev.Fr. Rey Tejico as his assistant priest and had served the parish church
since. They were both members of Missionaries of Jesus; it is a Religious Missionary
Congregation in Brgy. San Rafael, Mascap and Puray with 19 churches. They served until April
2003. Rev Fr. Jaime Padresa a priest diocese replaced them until March 15, 2011. Fr.
VergilloLacheca Jr. replaced him until March 6, 2017. Today, the current Parish priest is Fr.
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C. San Jose Parish Church
Image source: https://commons.wikimedia.org/wiki/File:2694San_Jose,_Rodriguez,_Rizal_18.jpg
One of the oldest churches in town name after the honor of St. Joseph, the patron of Saint
of the barangay. Fiesta day celebration is on May 1 every year and also known as San Jose
Manggagawa Parish Church.
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D. Eulogio “Amang” Rodriguez Sr. Monument
Image source: https://commons.wikimedia.org/wiki/File:RodriguezRizaljf5824_05.JPG
Erected in honor of our statesman Eulogio Amang Rodriguez Sr. One of the prominent
people in town. The first Town Mayor and became the first Senator from our Province.
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E. General Licerio I. Geronimo Monument
Image Source :
https://commons.wikimedia.org/wiki/File:Licerio_I._Ger%C3%B3nimo_tomb_with_statue_and_historical_marker.jpg
Named after our very own hero Gen. Licerio Geronimo, who led the group in the Battle of
San Mateo killing Gen. Henry Lawton
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F. Eulogio “Amang” Rodriguez Sr. Ancestral House Museum
Image source : https://www.wikidata.org/wiki/Q55296641
For a glimpse of local heritage, visit the ancestral home of the eminent Senate President
and statesman, Eulogio “Amang” Rodriguez, whom the town is named after. Considered a
“living museum,” the typical Spanish stone house showcases his memorabilia, including
portraits, paintings, photographs, vintage car and other personal effects. The mansion has
undergone minimal physical repairs over the decades and is currently inhabited by the late
patriarch’s descendants. The architecture of ancestral house is “Bahay na Bato”.
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G. Liamzon Ancestral House Museum “Villa Milagros Event’s Venue”
Image source: https://www.facebook.com/villamilagrosevents
This is the old house of the Liamzon who also became one of the Municipal Mayors of
town and an event place for wedding and other event’s celebration. Privately owned by the
Liamzon and Manahan.
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H. Forest Lawn Jesus Christ Statue
Image source:
https://www.facebook.com/111203943655032/photos/pb.111203943655032.2207520000../111207440321349/?type
=3&theater
A memorial park located at the mountain of Barangay San Jose comprises of

approximately 8 hectares overlooking the town. (Location: San Jose / Ownership: Privately
owned and managed)
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I. Wawa Dam
Image source: https://businessmirror.com.ph/2019/06/02/adventure-meets-leisure-in-montalban/
Wawa Dam (also known as Montalban Dam) is a gravity dam constructed over the
Marikina River in the municipality of Rodriguez in Rizal province, Philippines.The slightly
arched dam is situated in the 360-metre (1,180 ft) high Montalban Gorge or Wawa Gorge, a
water gap in the Sierra Madre Mountains, east of Manila. It was built in 1909 during the
American colonial era to provide the water needs for Manila.[4][5] It used to be the only source
of water for Manila until Angat Dam was built and Wawa was abandoned in 1968. Due to
insufficiency of water supply for Metro Manila, there was a strong clamor to reuse the dam. The
dam and surrounding area is currently protected as part of the Pamitinan Protected Landscape.
(Location: San Rafael / Ownership: Government-DENR_PAMB under Pamintinan protected
landscape)
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J. Gethsemane Prayer Mountain
Image source: https://www.facebook.com/GPMOfficialPage/photos/480533938969850
It’s a haven for seekers. It is on top of the lush greenery of Sitio Magpalit, approximately
250 feet above sea level. A 25-minute drive from Rodriguez Plaza on a 6-wheel vehicle. By
public transportation, it is a 15-minute ride from the plaza of Rodriguez, an 8-minute ride by
tricycle and a 5-minute trek up by foot.
“This breath-taking and awesome creature of God is located at Montalban Rizal. This is
the Place for all of us whom believe in God but everyone are welcome to travel in this place; this
is the place for Praising, Worshiping, Meditating, Prayer Meeting and Talking to God.”
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K. Montalban Sport Center
Image source: https://www.facebook.com/MontalbanSportsCenter
Formerly San Jose Oval, renovate by local government and named Montalban Sports
Center with a total land area of 40,404 sqm. With 8 lanes for running and walking and 400 meter
oval track.
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L. Montalban Methane Power Plant
What is considered as the first “biggest waste-to-energy” operation in Asia is in E.

Rodriguez town (formerly Montalban) in Rizal. The project is expected to generate 15
megawatts of electricity from methane – a flammable gas derived from decaying waste – over a
period of 10 years.
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M. The Hilltop Garden
Image source:https://www.facebook.com/TheHilltopGardens/photos/1068351476700878
Nestled on top of the hill overlooking the famous ridges of Rizal, lies this private and
spacious place available for you. (Performance and Event Venue).
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Cultural Properties (Intangible) Dumagat IPs in Barangay Puray, Mascap and Sitio Wawa
1. INDIGENOUS PEOPLE
(DUMAGATS/REMONTADO) • They give their lands according to their lands. But if
• KNOWLEDGE they died, the lands are automatically given to their
first born and he/she will be the one to manage and
- LAND CONVERSION TO THEIR give each siblings’ their part of the land.
HEIRS • They learned to took care of their natural resources
- TAKING CARE OF THEIR from their ancestors wherein after their slash and burn
NATURAL RESOURCES or commonly known as “kaingin”, they plant another
- TAKING CARE OF THEIR fruit trees and the place where they plant is called
DRINKING WATER “kalaanan”. They used “biwas or kitang” or a metal
- SIGNS USING LEAVES that have a curve in the end. They also use “bubo” or
a bamboo stick where they put bait in the end of it.
The first Dumagat/Remontado don’t usually use
• TECHNOLOGICAL KNOWLEDGE
poisons or any other chemicals in fishing other than
“kamaisa”.
- PINGKIAN
• They maintain the number of trees which provides
- PUYUSAN water because they believed that it has a lot of water
- PAMIMITAG underneath.
• The “ILAD” is a type of leaves the first traveler used
• FARMING wherein others will know where he is going or if he
- LATAS will come back after an hour.
• Giving “TIGBI” to a lady means the man who gave
• HEALTH it, loves her so much. When someone gives you
- ALBULARYO “AGUY-UY” meaning they want to you to suffer the
pain for a long period of time
- HILOT • is a flame-burning practice. It is a piece of iron and an
unusual stone that has been wiped or scabbed and has
• SUPERNATURAL KNOWLEDGE a lulog or cotton-like from pugahanand when you
rubbed it, it will produce fire because of friction.
- PAGPAPASAING • is also a flame-burning practice. It is a variety of
bamboo plant that they have to rubbed to each other to
• TRIBAL NORMS produce fire.
• is their way of hunting wild animals. It is done by
- COURTING TO MARRIAGE using pakulong, silo or pakwis.
• is the first step in kaingin. If they saw a sign with a
-DEATH AND FUNE
cross, meaning, someone owns that particular place.
-PANINIWALA SA MGA NAMATA
• is their healer of the town. He usually used orations,
-PRAYER rituals, melting candle-reading, “pagsusuob” and herb
medicine.
• is their traditional practice of birth-giving and also
uses orations, rituals etc.
• is a type of ritual wherein they put food on the corner
of the house before the harvesting season. It serves as
a tribute to their “anito” (unseen supernatural being)
believing they will give more blessings to their lives.
• Dumagat/Remontado have a lot of traditions when it
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comes to marriage. One of their traditions is that the

parents of a male Dumagat chooses a female Dumagat
according to their likes to avoid incest believing it will
bring bad luck to their family. If a male Dumagat’s
family decided to court the female dumagat then he
will serve for her family.
• To Dumagat/Remontado death is the most painful part
of their lives. One of their traditions was called
“Kabtas”(banderang pula). It is a sign that no one
could visit the grave for 3 months even the family of
the deceased.
• One of their traditions was also called “Paaprak”
where the house that was used by the deceased will
purposely burn by the Dumagats/Remontados because
they believe that it will bring them bad luck.
• “Punsiyon” is a type of prayer for the deceased and it
lasts for a day.
• “Pagdadalit” is praying while doing a night vigil when
an elder dumagat dies.
• “Arag-arag” is a Casket or Coffin
Here are some of the beliefs of our Dumagat/Remontados up

until today;
• When a Dumagat/Remontados die in a certain place,
that place must be burned as it will bring bad luck.
• The names of the deceased shall not be spoken ever
again.
• During the wake of a Dumagat/Remontado, someone
must make a poem about them.
• The belongings of the deceased especially the bow
and arrow must include during the burial.
• 40 days after the burial is called “Patao or
Pakamgaey”.
• “Salusod” is a type of prayer where
Dumagat/Remontado speak their own language and
rhythm.
• “Bangsi” is a type of bamboo cane that was used to
indicate that there is a gathering/assembly.
• “Subkal” is a type of prayer where the only chosen
elder of the tribe is the one who can execute the
prayer.
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• FOLKWAYS
• The Land property of the Dumagat/Remontado is very
-TYPE OF LIVING important for them because it is their means of living.
-TYPE OF GARMENT • One of their traditions was “Pamumunduhan” means
-TYPE OF FOOD after they harvest they would go to the river to cath
-WAYS OF COOKING different kind of fish for their living.
-CLEANING • “Pangangaso/Pagbabatida”is one of their traditional
-PAGNGANGA ways to catch a wild deer or wild boar.
-WATER SOURCE • Back when the Dumagats/Remontados is still living
-INDIGENOUS PEOPLE they used other kinds of cloth and it was used also by
-TRADITIONAL DANCE the other tribes.
-MUSICAL INSTRUMENT • One of their traditional clothes was called “bangain” -
-INDIGENOUS GAMES it is a type of clothing where they used to peel skin of
-ARTS the wood and make it as their garment.
• “Bahag” is used by the male dumagat
• “Tapis” is used by the female dumagat
• “Keylong” it is a beaded grain and they consider it as
one of their accessories
• They onlyused “baro’tsaya” when they learned how
to trade and to deal with other foreign citizens/people.
• One of their traditional foods is called “Ubag” – it is
the food of their elders who fought during Filipino-
Japanese war.
• “Paynot”is a type of vine where they used to grill so
that they can extract it like a sugar cane.
• Their traditional gathering is called “Minawang”.
• One of their traditional ways of cooking was to
wrapped their viand and rice to a leaf of tagbak (kind
of leaves) before they put it in a bamboo that called
“Binunyog”.
• “Pakiling” is a kind of crusty leaves and they used it
as a cleaning material for “kararaw” or coconut shell.
“Kararaw” is used as their bowl.
• Is a kind of bad habit of Dumagats/Remontados.
However, they believe it is a kind of healing like
doing spout on the wound.
• The Dumagats/Remontados water source for washing
their clothes, take a bath & catch a fish are in the
river. And for their drinking water it comes from the
water well or spring.
• “Pandanggo”is a type of traditional dance of the
natives with a combination of clapping of hands.
• “Risting o Arnis” is a type of traditional dance of a
male dumagat while courting the female dumagat.
• “Tibawa”is a music instrument that was used by the
Dumagat/Remontado; it is made from a bamboo vine
with a four string.
• “Tipano o Pito” is made from a bamboo vine with
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small hole and must blow to make a sound.

• “Kulibaw” is made from bamboo and must tap with
fingers to make sound.
• “Gitara” is made from six or twelve strings played by
strumming with the fingers to make a sound.
• Dumagats/Remontados has different kinds of folk
games.
• “Mali” is a type of folk game that was played at the
riverside every full moon.
• “Buno” is like sumo wrestling of the Japanese.
• “Gurabis” is like stealing bases; it composed of two
bases. Each base has equal number of members;
others have to run and try to catch other members of
the other team.
• “Tubigan” is also a traditional folk game however it
is like patintero.
• Tattoos have different meaning for the indigenous
people and other tribes. For the Dumagat/Remontado
they used to put their tattoos at their chest, arms &
forehead. Moreover, the families and relatives have
the same tattoo to symbolize their group.
• DUMAGAT/REMONTADO SONG
• It is a type of song that was used for courting.
-PALASINTAHAN • It is a type of song derived from the lifestyle of the
-BULAN-BULAN Dumagats in Quezon.
• CUSTOMARY LAW • When someone is drunk and he punched other people

he will be given advices from the authorities/elders.
When someone was murdered the murderer will be
given the same punishment. In the past, there’s no
rape cases, no stealing & infidelity because the
punishment was death penalty.
• SANCTIONS
-PUNISHMENTS • Some folk people are not following the rules that’s
why there are different types of punishments
• “Patakal” – type of punishment means the guilty will
be hit thirty to sixty times.
• “Binal-on” – type of punishment for those who are
proven guilty for adultery. They will be buried half
body. Others will be burned alive or the elders will
use sorcery. Shooting with poison is the most severe
punishment they can give.
• “Pag-aatag o Pinag-aatag” – a type of punishment
wherein the guilty face a heavy work.
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• If a couple runaway, they will be hit from where they

are to their home.
• “Pangaw” – a type of punishment wherein the hands
and feet of a guilty tied tightly tied.
• TRIBAL POLITICAL STRUCTURES
AND ASSEMBLIES
- RAPU/PAPU/AMANG/NUNO
- AMBA • The one who implemented rules and regulations and
- NANA also the one who takes charges to the criminals.
- AMANG • An old man
• An old woman who can never rule their tribe but they
respected.
• Also the term used for young male Dumagat.
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Figure. Rodriguez Tourism General Map (New)
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Existing Tourism Markets

Tourism Growth in the Philippines for 2020
In the article published in Travel Weekly Asia (2019) entitled, “Philippines optimistic
about tourism growth in 2020, remarks that “foreign arrivals in January to October 2019 grew
15% to 6.8 million. Data showed a significant increase in the foreign arrivals from the
Philippines Department of Tourism (DOT).
A recollection from top officials from Tourism Congress of the Philippines once said
that, “we are close to achieving our target arrivals for the year and we are on track to surpass last
year’s tourism revenue. As well as, “with the proper combination of infrastructure development,
accessibility and pricing, 2020 could very well be another banner year for Philippine tourism,”
Tourism Congress of the Philippines (TCP) President Jose Clemente II told The Philippines Star
(Travel Weekly Asia, 2019).
In the same article, Tourism Secretary Bernadette Romulo-Puyat directly said in the
interview that, “ (arrivals) numbers are very important but, for us, how much was earned is more
important,” This means that the Philippines were on right track to meet the 8.2 million foreign
arrivals target for 2019 under the National Tourism Development Plan 2016-2022 (Travel
Weekly Asia, 2019).
Furthermore, TCP President figures that the industry is on the right path as far as tourism
is concerned. “Numbers are up in most of our target markets as the Philippine continues to
become a preferred destination in Asia,” Mr Clemente added (Travel Weekly Asia, 2019).
And, Ms. Puyat lamented that, the tourism industry in the Philippines should look into
further strong market alternatives not to rely more on the primary market.
International Tourism Trend
Tourism is an important sector for the Philippine economy. In 2015 the travel and
tourism industry contributed 10.6% to the country’s GDP. Philippines is an archipelagic country
composed of 7,107 islands with 82 provinces divided in 18 regions. Philippines is known for
having its rich biodiversity and it is the main tourist attraction in the country. Its beaches,
mountains, rain forests, islands and diving spots are among the country’s most popular tourist
destinations. The country’s rich historical and cultural heritage is also one of the attractions of
the Philippines. Popular destinations among tourists are El Nido in Palawan, Boracay, Cebu,
Manila and many more. Since 2010, South Korea has been the largest source of visitors to the
Philippines. In 2013, a total of 1.17 million South Koreans visited the Philippines. It is followed
by the United States, Japan, China, Australia, Taiwan, and Canada. In 2013, the country attracted
4,681,307 visitors.
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In 2014, the Department of Tourism announced that the year 2015, will be the Visit the
Philippines year. The government collected P227.62 billion pesos from the foreign tourists in
2015. And on the same year, the country attracted 5,360,682 foreign visitors.
National Tourism Trend
Tourism makes an important part to the economy of the country. The growth of the
economy had been into a major change since the end of the People Power Revolution up until to
the present time because of the Tourism growth. In 2000, the Philippines' tourist arrivals totaled
2.2 million. In 2003, it totaled 2,838,000, a growth of almost 29%, and was expected to grow as
much as 3.4 million in2007. In the first quarter of 2007, the tourist arrival in the Philippines grew
as much as 20% in same period last year. In 2011, the Department of Tourism recorded 3.9
million tourists visiting the country, 11.2 percent higher than the 3.5 million registered in
2010.The tourism industry employed 3.8 million Filipinos, or 10.2 per cent of national
employment in 2011, according to data gathered by the National Statistical Coordination Board.
In a greater thrust by the Aquino administration to pump billion to employ 7.4 million people by
2016, or about 18.8 percent of the total workforce, contributing 8 percent to 9 percent to the
nation's GDP. In 2014, the tourism sector contributed 1.4 trillion pesos to the country's economy.
As of 2015, 4.99 million Filipinos have been employed in the tourism sector.
Local Tourism Trend
From the year 2014 – 2019, Rodriguez Rizal did not enjoy much from Foreign Tourist
with just 134 travelers as monitored in the partial report of the Office of Tourism Development
Planning, Research and Information Management. Despite the few numbers of foreign tourist in
the province, Rodriguez Rizal was able to accumulate 1,4721,210 domestic travelers in just 6
years and gaining more than 200% from the year 2014 (105,444) to 2019 (396,760).
Province of Rizal Travellers (2019)
1,200,000
Domestic Travellers Foreign Travellers
1,000,000 2,025
800,000
NO. OF TRAVELLERS
22
600,000
12,077
1,012,728
400,000
690,105
561,758
200,000 396,760
0 6,538 860 4,831

Antipolo Binangona
Travellers Baras Morong Rodriguez Tanay Taytay Cainta Pililia Angono Cordona Jalajala San Mateo Teresa
City n
Foreign Travellers 22 2,025 12,077
Domestic Travellers690,105 6,538 396,760 1,012,728 561,758 860 4,831
Subtotal 690,127 0 6,538 0 396,760 1,014,753 573,835 860 4,831 0 0 0 0 0
Table 1. Travelers in the Province of Rizal in 2019.

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In 2019, Rodriguez, Rizal has the highest number of tourist with 396,760 domestic
travelers compared to its preceding years though none foreign travelers have visited numerous
tourist destinations. With the substantial effort and support of local stakeholders and the use of
social media nowadays, it will be stress-free to attract more travelers not just domestically,
perhaps to essentially attract foreign tourists by promoting the social, cultural, and eco-friendly
environment of Rodriguez Rizal.
Table 2. Travelers in the Province of Rizal from 2014 – 2019
Accommodation
Accommodation is one of the vital aspect in tourism. According to the case study entitled
“The influence of the accommodation sector on tourism development and its sustainability”
Surya Poudel (2013), accommodation is a base of tourism industry as it is a vital and
fundamental part of tourism supply. Tourists in their travel require location where they can rest
and revive during their travel.
The following apartelle, inn and view hotels were identified in Rodriguez where local and
foreign tourist can rest during their stay in the locality.
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CONTACT
NO. HOTEL ADDRESS
NO.
1 MONTALBAN VIEW HOTEL Marang Road , Burgos , Rodriguez , Rizal Not specified
MH Del Pilar St , San Rafael , Rodriguez ,
2 MONTALBAN VIEW HOTEL Not specified
Rizal
LUCKY DRIVE INN HOTEL Don Mariano Marcos Ave , San Jose ,
3 Not specified
CORPORATION Rodriguez , Rizal
E Rodriguez Hiway , San Jose , Rodriguez ,
4 ALFREZ APARTELLE Not specified
Rizal
0015 E Rodriguez Hiway , San Jose ,
5 JEANAYA APARTELLE Not specified
Rodriguez , Rizal
LUCKY DRIVE INN HOTEL Don Mariano Marcos Ave , San Jose ,
6 Not specified
CORPORATION Rodriguez , Rizal
E Rodriguez Hiway , San Jose , Rodriguez ,
7 ALFREZ APARTELLE Not specified
Rizal
0015 E Rodriguez Hiway , San Jose ,
8 JEANAYA APARTELLE Not specified
Rodriguez , Rizal
MH Del Pilar St , San Rafael , Rodriguez ,
9 MONTALBAN VIEW HOTEL Not specified
Rizal
10 MONTALBAN VIEW HOTEL Marang Road , Burgos , Rodriguez , Rizal Not specified
Ref: https://aus.libguides.com/apa/apa-no-author-date
Other tourist facilities and services

Natural sceneries and the people alone cannot spell completely the innermost feeling of
one’s person. It needs another boosting factor to develop a sense of contentment, pleasure and
satisfaction. Memorable recollection of places and impression are only the footprints a man can
reveal how happy he was. Primarily, aside from the tourism infrastructure development and LGU
is focused on, management of local tourist facilities and services are also the backbone of
tourism in the locality. “Facilities is the key elements in creating impression among tourists”,
(Importance of Tourism Infrastructure Development, 2016).
The development and management of local facilities and services in the locality plays a
contributory factors in achieving success in tourism opportunities. Across Montalban, the
existing facilities and services operated by private entities are the following:
i. Tour and Travel Operations
CONTACT
NO. TRAVEL AND TOURS ADDRESS
NO.
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L64 B12 C PH 1 D Kasiglahan Vill , San

1 3A & B TRAVEL AND TOURS Not specified
Jose , Rodriguez , Rizal
B1 L2 Sta. Martha St. Goldriver Ville, Not specified
2 3R2SM TRAVEL AND TOURS
Burgos, Rodriguez Rizal
221 E. Manuel St., San Jose, Rodriguez, Not specified
3 726AOU TRAVEL AND TOURS
Rizal
Blk 17 Lot 51 Phase 2D Redwood, San Not specified
4 ACAYLAR TRAVEL & TOURS
Jose, Rodriguez Rizal
129 MH Del Pilar St, San Rafael, Not specified
5 AIR CHANNEL TRAVEL & TOURS
Rodriguez Rizal
Blk 6 Lot 7 St. Monica Felicidad Village Not specified
6 ALTRIPS TRAVEL AND TOURS
1 , Burgos , Rodriguez , Rizal
AMBHER QUEST TRAVEL AND Blk 7 Lot 12 Rosa Verde Villas , San Not specified
7
TOURS Rafael , Rodriguez , Rizal
ARAREVERICK TRAVEL AND B-61 L-43 PH2 Pine St Metro Manila Not specified
8
TOURS Hills Subd, San Jose, Rodriguez Rizal
B4 L5 PH2 Mediterranean Hights Dona Not specified
ARTHA L AND L TRAVEL AND
9 Mariano Marcos Avenue , San Jose ,
TOURS
Rodriguez , Rizal
ASHAMBELLE TRAVEL AND Not specified
10 B1 L17 P2 Dela Costa Subd. Burgos RR
TOURS
597 Daan Bakal St. Balite, Rodriguez, Not specified
11 BESHIES TRAVEL AND TOURS
Rizal
L13 B14 Imperial St. Litez Vill , San Jose Not specified
12 BEST SPOT TRAVEL AND TOURS
, Rodriguez , Rizal
BEYOND DREAMS TRAVEL Not specified
13 149 MH del Pilar st., San Rafael RR
AGENCY
Not specified
14 BIGDAD TRAVEL & TOURS 366 Pandayan, Balite, Rodriguez Rizal
Not specified
18 Khaki St. Litex Village, San Jose,
15 BNI TRAVEL AND TOURS
Rodriguez, Rizal
BOOKAWAYS TRAVEL AND 137 P. Cabal St, San Jose, Rodriguez Not specified
16
TOURS Rizal
BRIGHT FOOT TRAVEL AND Not specified
17 B2 L27B Torres Subd. Burgos RR
TOURS
21 Saint Catherine St. Felicidad Village , Not specified
18 CAB TRAVEL AND TOURS
Burgos , Rodriguez , Rizal
CHARRY ALTHEA TRAVEL AND B12 L6 PH1L1 Vivienda Montebrisa Not specified
19
TOURS Subd , San Jose , Rodriguez , Rizal
Blk - 37 Lot 5 Phase 5 Centella Homes , Not specified
20 CHIDEN TRAVEL AND TOURS
San Isidro , Rodriguez , Rizal
DABLO'S TRAVEL AND TOURS Not specified
21 MH Del Pilar , Balite , Rodriguez , Rizal
AGENCY
Not specified
22 DAY WORLD TRAVEL & TOUR 26 JP Rizal, Balite, Rodriguez, Rizal
Blk - 41 Lot 19 Phase 7 Eastwood Not specified
23 DIN AND L TYRAVEL AND TOURS
Residence, San Isidro, Rodriguez, Rizal
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EAGLE'S JOYCE TRAVEL AND Blk - 44 Lot 22 Phase 2 Eastwood Not specified
24
TOURS Residence, San Isidro, Rodriguez, Rizal
Lot 10 Blk 1 Meditterenian, San Jose, Not specified
25 EHMZMHEL TRAVEL SERVICES
Rodriguez, Rizal
EXQUISITE EVENTS TRAVEL Unit C 0009 Zuniga Sr., Manggahan, Not specified
26
CONSULTANCY Rodriguez, Rizal
FIRST CLASS TRAVEL & BUSINESS 9 E. Rodriguez GI - Way, San Jose, Not specified
27
CENTER Rodriguez, Rizal
FRONTIER LINK TRAVEL AND Sitio Tanag , San Isidrio , Rodriguez , Not specified
28
TOURS Rizal
GET A WAY JCZ TRAVEL AND Blk - 10 Lot 9 J Luna St., Charmizon Not specified
29
TOURS Subdivision, Geronimo, Rodriguez, Rizal
100 JP Rizal St, Manggahan, Rodriguez, Not specified
30 GMACH 3 TRAVEL SVCS
Rizal
HAPPY ANGEL TRAVEL AND Lot 1 Blk 20 PH 1K Kasiglahan Village , Not specified
31
TOURS San Jose , Rodriguez , Rizal
#100 JP Rizal St., Manggahan , Not specified
32 HAPPYLOVE TRAVEL AGENCY
Rodriguez , Rizal
ITHIKNERARI TRAVEL AND Blk - 19 Lot 32 Summit View, San Not specified
33
TOURS Rafael, Rodriguez, Rizal
0032 B Mangga St Dona Pepeng, Burgos, Not specified
34 JAB TRAVEL AND TOURS
Rodriguez, Rizal
Blk - 1 Lot 12 Montavilla 1, Burgos, San Not specified
35 JANWIL TRAVEL AND TOURS
Isidro, Rodriguez, Rizal
JID'S GOLDEN VACATION TRAVEL Lot 10 Meditterenian, San Jose, Not specified
36
AND TOURS Rodriguez, Rizal
JMGO TRAVEL AND EVENTS B3 L7 PH2 Ext Eastwood Greenview, Not specified
37
SERVICES San Isidro, Rodriguez Rizal
JOURNEY WITH JESUS TRAVEL Lot 16 Blk 2 Senor De Burgos , Burgos , Not specified
38
AND TOURS Rodriguez , Rizal
KELLY - CENTAY TRAVEL & B-5 L-6 PH1B Sub Urban, San Jose, Not specified
39
TOURS Rodriguez ,Rizal
KENSHANELLE TRAVEL AND B1 L14 Mediterranean Hights , San Jose , Not specified
40
TOURS Rodriguez , Rizal
Blk - 37 Lot 15 Phase 2 Cetrine St., Not specified
41 KLEA TRAVEL AND TOURS Summitview, San Rafael, Rodriguez,
Rizal
B6 L27 Saint Andrew , King David Subd Not specified
42 KOWI TRAVEL AND TOURS
, Burgos , Rodriguez , Rizal
LE BEATO TOURS AND TRAVEL 763 Libongco St., Manggahan, Not specified
43
CONSULTANCY Rodriguez, Rizal
LEILANIE VIRAY MARKETING Blk - 2 Lot 15 East Meridian Residences, Not specified
44
SERVICES San Isidro, Rodriguez, Rizal
M. LHUILLIER TRAVEL AND Blk - 1 Lot 1 Phase 1 Eastcom Central, Not specified
45
TOURS INC. San Isidro, Rodriguez, Rizal
L 10 B 18 PH 4 ER, San Isidro, Not specified
46 MAALATECH TRAVEL & TOURS
Rodriguez, Rizal
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Lot 40 Blk 1 PH 1 Eastwood Greenview Not specified

47 MALPHA TRAVEL & TOURS CO.
Subd, San Isidro Rodriguez Rizal
Blk-14 Lot-45 Sorrento Village, Burgos, Not specified
48 MARICAR TRAVELS AND TOURS
Rodriguez ,Rizal
37 J P Rizal St, Manggahan, Rodriguez, Not specified
49 MARLOU TRAVEL & TOURS
Rizal
Blk - 13 Lot 19 San Antonio St. Cotijos Not specified
50 MCJG TRAVEL AND TOUR
Subd., San Rafael, Rodriguez, Rizal
Blk-80 Lot-36 PH 3 Eastwood Not specified
51 MDCC TRAVEL AND TOURS
Residences, San Isidro, Rodriguez Rizal
Not specified
52 MJ-LOY TRAVEL & TOURS 5 E Rodriguez Hi-way. San Jose RR
42 E Rodriquez Highway, San Jose, Not specified
53 MNLH TRAVEL SERVICE
Rodriguez, Rizal
Montalban Town Center E Rodriguez Not specified
54 NP TRAVEL & TOURS
Hiway, San Jose, Rodriguez Rizal
Montalban Town Center Leasing Corp., Not specified
55 NSJ-MIRRA BUSINESS CENTER
San Jose, Rodriguez Rizal
ONLINE VOYAGEUR TOURS & L 13 B 5 Cincinatti St. Christine Ville Not specified
56
TRAVEL SERVICES Subd., San Jose Rodriguez Rizal
ONVACAY TRAVEL AND TOURS #145 A Mabini St., Burgos , Rodriguez , Not specified
57
AGENCY Rizal
Lot 52 Blk 7 PH 7A Eastwood Not specified
58 PCRANGE TRADING Residences , San Isidro , Rodriguez ,
Rizal
Blk - 29 Lot 24-26 Corner T. Reyes & Not specified
PROJECT RACKO TRAVEL &
59 Calavite St. Amityville Subd., San Jose,
TOURS
RR
Blk - 7 Lot 24 Phase 4 Eastwood Not specified
60 RAMZY TRAVEL AND TOURS
Greenview, San Isidro, Rodriguez, Rizal
Blk - 12 Lot 3 Dela Costa, Burgos, Not specified
61 RO - LYN TRAVEL AND TOURS
Rodriguez, Rizal
Terminal Plaza , San Jose , Rodriguez , Not specified
62 ROBELLE TRAVEL INC
Rizal
SAI DESTINATION TRAVEL AND Blk-143 Lot-37 Southville 8B, San Not specified
63
TOURS Isidro, Rodriguez Rizal
28 JP Rizal St , Manggahan , Rodriguez , Not specified
64 SANDIESPH TRAVEL AND TOURS
Rizal
SCHOONER TOURS AND EVENTS Not specified
65 17 Roxas St., Montana, Burgos RR
SERVICES
SEE BEYOND TRAVEL AND TOURS B5 L82 Green Breeze Subd. San Isidro Not specified
66
PHILS. INC. RR
Mediterranean Hights , San Jose , Not specified
67 SKY8 AIR TRAVEL AND TOURS
Rodriguez , Rizal
Blk - 12 Lot 2 C-11 Phase 1-A Sub- Not specified
68 SUREFLY TRAVEL AND TOURS
Urban, San Jose, Rodriguez, Rizal
L3T Sampaguita St. Torres Subd., San Not specified
69 TNBN TRAVEL AND TOURS
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TRANSWEST INTERNATIONAL 17 Sampaguita , Burgos , Rodriguez , Not specified

70
TOURS AND TRAVEL Rizal
Blk - 16 Lot 12 Phase 1 Montalban Not specified
71 TRAVEL GOALS EXPRESS TOURS
Heights, San Jose, Rodriguez, Rizal
B3 L4 Greenview Eastwood Residence, Not specified
72 TRAVSITE TRAVEL & TOURS INC.
San Isidro RR
TREASURE COAST TRAVEL AND Blk-5 Lot-76 Celina Homes IV, Burgos, Not specified
73
TOURS Rodriguez, Rizal
TREXXOLOGY TRAVEL AND Blk - 52 Lot 30 Phase 7 Eastwood Not specified
74
TOURS Residence, San Isidro, Rodriguez, Rizal
Not specified
75 UCHIYAMA TRAVEL & TOURS 149 MH del Pilar st., San Rafael RR
Ph 6 Blk 19 Lot 31 Eastwood Residences, Not specified
76 VILLE MUG TRAVEL AND TOURS
San Isidro, Rodriguez Rizal
WEEKEND GATEAWAY TRAVEL Blk - 2 Lot 1 Sta. Maria CMPD., Burgos, Not specified
77
WELLNESS OUTDOOR TRAVEL Orlon St. Litex Village, San Jose, Not specified
78
B5 L8 Marigold Subd, Burgos, Rodriguez Not specified
79 WNA TRAVEL AND TOURS
Rizal
WORLDWONDERS TRAVEL AND Blk 5 Lot 11 Phase 1A Eastwood Not specified
80
TOURS Residences, San Isidro, Rodriguez, Rizal
Blk - 3 Lot - 60 Phase 1e Kasiglahan Not specified
81 ZAYN TRAVEL AND TOURS
Village , San Jose , Rodriguez , Rizal
ZECHARIA FAITH TRAVEL AND 240 R.A Nocon Bldg JP Rizal Avenue , Not specified
82
TOURS Manggahan , Rodriguez , Rizal
ii. Restaurants and other food establishments
CONTACT
NO. RESTAURANT ADDRESS
NO.
240 R.A. Nocon E. Rodrigiuez Hiway ,

1 ABUELOS DINER Not specified
Manggahan , Rodrigiuez , Rizal
AIYANNA'S RESTAURANT & 122 A Mabini St , Burgos , Rodriguez , Not specified
2
VIDEOKE Rizal
E. Rodrigiuez Hiway , Manggahan , Not specified
3 ALLYZA & JAY RESTAURANT
Rodrigiuez , Rizal
E. Rodrigiuez Hiway , San Jose , Not specified
4 ANALYN'S RESTAURANT
Rodrigiuez , Rizal
Not specified
5 ARATOGO RESTOBAR A. Mabini St ., Burgos , Rodrigiuez , Rizal
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34 T Reyes SR Avenue Amityville , San Not specified

6 B - 1 GRILL
Jose , Rodrigiuez , Rizal
B9 L1 PH1B Kasiglahan Village , San Jose Not specified
7 BEERITAN SA BUKID RESTO BAR
, Rodrigiuez , Rizal
Not specified
8 BESPREN RESTAURANT JP Rizal St , Balite , Rodriguez , Rizal
172 MH Del Pilar St , San Rafael , Not specified

9 BUSOLVE FOOD HUB
Rodrigiuez , Rizal
10 CAFÉ DERONA
Rodrigiuez , Rizal
CARLITO SANTOS GRILL AND 2nd Floor , Montalban Town Center San
11 9151751000
RESTAURANT Jose Rodrigiuez , Rizal
Lot 15 Blk 28 PH 1 Amityville , San Jose , Not specified
12 CHEF LYNN RESTAURANT
Rodrigiuez , Rizal
Bugarin Bldg , Rodriguez Hiway , Not specified
13 CHEF TROOPS CANTEEN
841 Libongco Subd , Manggahan , Not specified
14 CITYLAUGH BAR
Rodrigiuez , Rizal
15 CRIS-IAM RESTAURANT
Rodrigiuez , Rizal
DANIEL - FRANCO'S BAR & BML Bldg 423 MH Del Pilar , San Rafael , Not specified
16
RESTAURANT Rodriguez , Rizal
17 ED'S FOOD STOP
Rodrigiuez , Rizal
G/F Montalban Town Center E. Not specified
18 FRESH N' FAMOUS FOODS INC. Rodrigiuez Hiway , San Jose , Rodrigiuez ,
Rizal
105 - G Cor Montalban Town Center Ave
19 FUZIONE CAFÉ & RESTAURANT & C Reyes St , San Jose , Rodrigiuez , 9395239698
Rizal
GENEROSO HERNANDEZ Not specified
20 Dao St , San Jose , Rodrigiuez , Rizal
RESTAURANT
PUREGOLD E. Rodrigiuez Hiway , Not specified
21 GOLDEN ARCHES DEVT CORP
Rosario , Rodrigiuez , Rizal
GOLDEN BALETE FOOD 137 J.P. Rizal Avenue , Balite , Rodrigiuez Not specified
22
MERCHANTS INC. , Rizal
HONG SAMGYUPSAL 115 JP Rizal , Manggahan , Rodrigiuez , Not specified
23
RESTAURAQNT Rizal
Sitio Maislap Catalino St ., San Isidro , Not specified
24 IRISH RESTOBAR
Rodrigiuez , Rizal
IVY CRIS BAKESHOP & CATERING
25 JP Rizal St , Balite , Rodriguez , Rizal 473 - 4067
SVCS
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JATTS CRAVING DISRICT FOOD E. Rodrigiuez Hiway , Manggahan ,

26 Not specified
HUB Rodrigiuez , Rizal
PUREGOLD E. Rodrigiuez Hiway , Not specified
27 JBER ENT
Rosario , Rodrigiuez , Rizal
28 JESTIN RESTAURANT
Rodrigiuez , Rizal
34 T Reyes Avenue Amityville Subd , San Not specified
29 JOEYLET GRILL BAR
JOLLIBEE MONTALBAN TOWN Montalban Town Center , San Jose , Not specified
30
CENTER Rodriguez , Rizal
6F L101 & 102 Montalban Town CTR E Not specified
31 KALI MA FOOD VENTURES Rodriguez Hi - Way , San Jose ,
Rodrigiuez , Rizal
KEBS OF WHITE ISLAND 240 E. Rodrigiuez Hiway , Manggahan , Not specified
32
CORPORATION Rodrigiuez , Rizal
KINABOS PARES PHILIPPINES Montalban Town Center , San Jose , Not specified
33
CORP Rodriguez , Rizal
Unit 102 GF MTC 2 E. Rodrigiuez Hiway Not specified
34 KNOXPORT , INC ( KFC )
, San Jose , Rodrigiuez , Rizal
G/F JD Bldg E. Rodrigiuez Hiway , San 703 - 0636 /
35 KRISTAL G RISORANTE
Jose , Rodrigiuez , Rizal 7345322
36 LADY IRISH PANCITERIA
Rodrigiuez , Rizal
322 JP Rizal St , Manggahan , Rodrigiuez , Not specified
37 LEAH & REYMUND RESTAURANT
Rizal
Montalban Town Center , San Jose , Not specified
38 MI & EGG CO
Rodriguez , Rizal
Blk 9 Mt.Pinatubo Amityville , San Jose , Not specified
39 MICHEL ANGELO'S BAR
Rodriguez , Rizal
302 L. Santos St ., Rosario , Rodrigiuez , Not specified
40 MONTE ALBA KITCHENETTE
Rizal
MOUNTAIN DRAGON FOOD Reyes St. Cor E. Rodriguez Hiway , San Not specified
41
MERCHANTS INC. Jose , Rodriguez , Rizal
347 Moises San Juan St , San Rafael , Not specified
42 MUNCHERY KITCHEN
Rodrigiuez , Rizal
NANDING GRILL AND Not specified
RESTAURANT
322 A JP Rizal Ave , Maggahan , Not specified
44 REINZ RESTOBAR
Rodrigiuez , Rizal
16 Teofilo reyes St Amityville Subd , San Not specified
45 RESTO KASANDRA
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RNM DAMPA AT SA E. Rodrigiuez Hiway , San Jose , Not specified

BAR
46
HIGHWAY Rodrigiuez , Rizal
ROMESKI RESTO BAR & MUSIC 92 Sub Urban , San Jose , Rodriguez , Not specified
47
LOUNGE Rizal
Metro Montana Subd A Mabini St , Burgos Not specified
48 SEVEN O NINE RESTO BAR
, Rodriguez , Rizal
7E Rodriguez Hiway , San Jose , Not specified
49 SIBLING ' S RESTAURANT
Rodriguez , Rizal
50 SIZZLING JOY RESTO BAR
Rodrigiuez , Rizal
841 Libongco 4 , Manggahan , Rodriguez , Not specified
51 SKY ANGEL'S RESTO BAR
Rizal
Not specified
52 SWAMMIR'S GRILL AND BAR A Mabini St , Burgos , Rodrigiuez , Rizal
#4 92 Mabini St , Burgos, Rodrigiuez , Not specified

53 TA RAMEN
Rizal
VANZAIRA SHYNE RESTO GRILL Not specified
54 26 JP Rizal St , Balite , Rodrigiuez , Rizal
& COMEDY BAR
B 1 2 D R & R Wet And Dry PH 6 Not specified
55 VSOP BISTRO HOUSE Eastwood Greenview , San Isidro ,
Rodriguez , Rizal
56 ANALYN'S RESTAURANT
Rodrigiuez , Rizal
34 T Reyes SR Avenue Amityville , San Not specified
57 B - 1 GRILL
B9 L1 PH1B Kasiglahan Village , San Jose Not specified
58 BEERITAN SA BUKID RESTO BAR
, Rodrigiuez , Rizal
59 CAFÉ DERONA
Rodrigiuez , Rizal
CARLITO SANTOS GRILL AND 2nd Floor , Montalban Town Center San
60 9151751000
RESTAURANT Jose Rodrigiuez , Rizal
Lot 15 Blk 28 PH 1 Amityville , San Jose , Not specified
61 CHEF LYNN RESTAURANT
Rodrigiuez , Rizal
62 ED'S FOOD STOP
Rodrigiuez , Rizal
G/F Montalban Town Center E. Not specified
63 FRESH N' FAMOUS FOODS INC. Rodrigiuez Hiway , San Jose , Rodrigiuez ,
Rizal
105 - G Cor Montalban Town Center Ave
64 FUZIONE CAFÉ & RESTAURANT & C Reyes St , San Jose , Rodrigiuez , 9395239698
Rizal
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GENEROSO HERNANDEZ Not specified

RESTAURANT
66 JESTIN RESTAURANT
Rodrigiuez , Rizal
34 T Reyes Ave. Amityville Subd , San Not specified
67 JOEYLET GRILL BAR
JOLLIBEE MONTALBAN TOWN Montalban Town Center , San Jose , Not specified
68
CENTER Rodriguez , Rizal
6F L101 & 102 Montalban Town CTR E Not specified
69 KALI MA FOOD VENTURES Rodriguez Hi - Way , San Jose ,
Rodrigiuez , Rizal
KINABOS PARES PHILIPPINES Montalban Town Center , San Jose , Not specified
70
CORP Rodriguez , Rizal
Unit 102 GF MTC 2 E. Rodrigiuez Hiway Not specified
71 KNOXPORT , INC ( KFC )
, San Jose , Rodrigiuez , Rizal
G/F JD Bldg E. Rodrigiuez Hiway , San 703 - 0636 /
72 KRISTAL G RISORANTE
Jose , Rodrigiuez , Rizal 7345322
Montalban Town Center , San Jose , Not specified
73 MI & EGG CO
Rodriguez , Rizal
Blk 9 Mt.Pinatubo Amityville , San Jose , Not specified
74 MICHEL ANGELO'S BAR
Rodriguez , Rizal
MOUNTAIN DRAGON FOOD Reyes St. Cor E. Rodriguez Hiway , San Not specified
75
MERCHANTS INC. Jose , Rodriguez , Rizal
NANDING GRILL AND Not specified
RESTAURANT
16 Teofilo reyes St Amityville Subd , San Not specified
77 RESTO KASANDRA
RNM DAMPA AT SA E. Rodrigiuez Hiway , San Jose , Not specified
BAR
78
HIGHWAY Rodrigiuez , Rizal
ROMESKI RESTO BAR & MUSIC 92 Sub Urban , San Jose , Rodriguez , Not specified
79
LOUNGE Rizal
7E Rodriguez Hiway , San Jose , Not specified
80 SIBLING ' S RESTAURANT
Rodriguez , Rizal
81 BUSOLVE FOOD HUB
Rodrigiuez , Rizal
82 CRIS-IAM RESTAURANT
Rodrigiuez , Rizal
DANIEL - FRANCO'S BAR & BML Bldg 423 MH Del Pilar , San Rafael , Not specified
83
RESTAURANT Rodriguez , Rizal
347 Moises San Juan St , San Rafael , Not specified
84 MUNCHERY KITCHEN
Rodrigiuez , Rizal
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Sitio Maislap Catalino St ., San Isidro , Not specified

85 IRISH RESTOBAR
Rodrigiuez , Rizal
B 1 2 D R & R Wet And Dry PH 6 Not specified
86 VSOP BISTRO HOUSE Eastwood Greenview , San Isidro ,
Rodriguez , Rizal
240 R.A. Nocon E. Rodrigiuez Hiway , Not specified
87 ABUELOS DINER
88 ALLYZA & JAY RESTAURANT
Rodrigiuez , Rizal
Bugarin Bldg , Rodriguez Hiway , Not specified
89 CHEF TROOPS CANTEEN
841 Libongco Subd , Manggahan , Not specified
90 CITYLAUGH BAR
Rodrigiuez , Rizal
HONG SAMGYUPSAL 115 JP Rizal , Manggahan , Rodrigiuez , Not specified
91
RESTAURAQNT Rizal
JATTS CRAVING DISRICT FOOD E. Rodrigiuez Hiway , Manggahan , Not specified
92
HUB Rodrigiuez , Rizal
KEBS OF WHITE ISLAND 240 E. Rodrigiuez Hiway , Manggahan , Not specified
93
CORPORATION Rodrigiuez , Rizal
94 LADY IRISH PANCITERIA
Rodrigiuez , Rizal
322 JP Rizal St , Manggahan , Rodrigiuez , Not specified
95 LEAH & REYMUND RESTAURANT
Rizal
322 A JP Rizal Ave , Maggahan , Not specified
96 REINZ RESTOBAR
Rodrigiuez , Rizal
97 SIZZLING JOY RESTO BAR
Rodrigiuez , Rizal
841 Libongco 4 , Manggahan , Rodriguez , Not specified
98 SKY ANGEL'S RESTO BAR
Rizal
AIYANNA'S RESTAURANT & 122 A Mabini St , Burgos , Rodriguez , Not specified
99
VIDEOKE Rizal
Not specified
100 ARATOGO RESTOBAR A. Mabini St ., Burgos , Rodrigiuez , Rizal
Metro Montana Subd A Mabini St , Burgos Not specified

101 SEVEN O NINE RESTO BAR
, Rodriguez , Rizal
Not specified
102 SWAMMIR'S GRILL AND BAR A Mabini St , Burgos , Rodrigiuez , Rizal
#4 92 Mabini St , Burgos, Rodrigiuez , Not specified

103 TA RAMEN
Rizal
Not specified
104 BESPREN RESTAURANT JP Rizal St, Balite, Rodriguez, Rizal
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GOLDEN BALETE FOOD 137 J.P. Rizal Avenue , Balite , Rodrigiuez Not specified
105
MERCHANTS INC. , Rizal
IVY CRIS BAKESHOP & CATERING
106 JP Rizal St , Balite , Rodriguez , Rizal 473 - 4067
SVCS
VANZAIRA SHYNE RESTO GRILL
107 26 JP Rizal St , Balite , Rodrigiuez , Rizal Not specified
& COMEDY BAR
iii. Shops
CONTACT
NO. GROCERY ADDRESS
NO.
B2 L2 Phase 5 Eastwood Residence , San Not

1 8LUCKYCAT GROCERY specified
Isidro , Rodrigiuez , Rizal
Stall 7WW Public Market , San Jose , Not

2 AMEIA CUYUGAN GROCERY specified
Rodriguez , Rizal
Kasiglahan Community Market , San Jose , Not

3 BHENG GROCERY STORE specified
Rodriguez , Rizal
L7 Missisippi St Christineville Subd , San Not

4 DENVER ST REGALA GROCERY specified
Not
5 DMA SARI SARI STORE San Rafael , Rodriguez , Rizal specified
Not
6 DORIES STORE Sub - Urban , San Jose , Rodriguez , Rizal specified
B3 L8 PH 1 Kasiglahan Village , San Jose , Not

7 DROPSHOP MART specified
Rodriguez , Rizal
Stall Mw 6 Public Market , San Jose , Not

8 FELIPA'S STORE specified
Rodriguez , Rizal
261 Kamagong St. San Jose , Rodriguez , Not

9 GROCERICH COMML INC specified
Rizal
3 Romualdez Commercial Reyes St., San Not

10 JAI - MART GROCERIES specified
Jose , Rodriguez , Rizal
JAKS SMART CHOICE TRADING No.8 E Rodriguez Hiway , San Jose , Not
11 specified
CORP. Rodriguez , Rizal
103 Don Mariano Hill Top Abatex , San Not

12 JAMSL GROCERY specified
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Blk 4 Lot 15 Eastwind Subdivision , San Not

13 JIAN ENTERPRISE specified
Isidro , Rodriguez , Rizal
L196 B5 PH 1 Eastwind Subd , San Isidro , Not

14 JIMMY & JOSIE STORE specified
Rodriguez , Rizal
Not
15 L. P. T. MARKETING CO Sitio Tanag , San Isidro , Rodriguez , Rizal specified
Miraculous Hills , San Isidro , Rodrigiuez , Not

16 LANZAROSA GROCERY specified
Rizal
Not
17 LINA - KRIS MINI MART JP Rizal Ave , Balite , Rodriguez , Rizal specified
B4 L7 Montana Drive Metro Montana Not

18 MONSAMAT GROCERY specified
Village , Burgos , Rodriguez , Rizal
P . M . A 'S GENERAL 144 M. H. Del Pilar , San Rafael , Not

19 specified
MERCHANDISE Rodrigiuez , Rizal
E Rodriguez Hiway , Rosario , Rodriguez , Not

20 PUREGOLD PRICE CLUB INC specified
Rizal
Lot 10B Blk 6 PH 1 K Kasiglahan Village , Not

21 QUEENY GROCERY STORE specified
San Jose , Rodriguez , Rizal
Not
22 RB GOLDEN SUPER STORE Sitio Tanag , San Isidro , Rodriguez , Rizal specified
Not
23 RFZ TRADING Nicolas St, San Rafael , Rodriguez , Rizal specified
Stall No 20 Public Market , San Jose , Not

24 ROSALINA CERA GEN MDSE specified
Rodriguez , Rizal
101 E Rodriguez Hiway , San Jose , Not

25 SMILEY MINIMART specified
Rodriguez , Rizal
Southville 8B , San Isidro , Rodrigiuez , Not

26 SOUTHVILLE MART specified
Rizal
Fela Market , San Rafael , Rodriguez , Not

27 TINTEL STORE specified
Rizal
UNIVERSAL WINMART Metro Manila Hills , San Jose , Rodriguez , Not

28 specified
VENTURES CORP. Rizal
WILLIAM & NETH GROCERIES Lot 2 Blk 2 Marang Road Felicidad IV , Not
29 specified
EXPRESS Burgos , Rodriguez , Rizal
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137 E Rodriguez Hiway , Manggahan , Not

30 ZUNIGA SUPERMARKET specified
Rodrigiuez , Rizal
Stall 7WW Public Market , San Jose , Not

31 AMEIA CUYUGAN GROCERY specified
Rodriguez , Rizal
Kasiglahan Community Market , San Jose , Not

32 BHENG GROCERY STORE specified
Rodriguez , Rizal
L7 Missisippi St Christineville Subd , San Not

33 DENVER ST REGALA GROCERY specified
Not
34 DORIES STORE Sub - Urban , San Jose , Rodriguez , Rizal specified
B3 L8 PH 1 Kasiglahan Village , San Jose , Not

35 DROPSHOP MART specified
Rodriguez , Rizal
Stall Mw 6 Public Market , San Jose , Not

36 FELIPA'S STORE specified
Rodriguez , Rizal
261 Kamagong St. San Jose , Rodriguez , Not

37 GROCERICH COMML INC specified
Rizal
3 Romualdez Commercial Reyes St., San
Not
38 JAI - MART GROCERIES
Jose , Rodriguez , Rizal specified
JAKS SMART CHOICE TRADING No.8 E Rodriguez Hiway , San Jose , Not
39 specified
CORP. Rodriguez , Rizal
103 Don Mariano Hill Top Abatex , San Not

40 JAMSL GROCERY specified
Lot 10B Blk 6 PH 1 K Kasiglahan Village , Not

41 QUEENY GROCERY STORE specified
San Jose , Rodriguez , Rizal
Stall No 20 Public Market , San Jose , Not

42 ROSALINA CERA GEN MDSE specified
Rodriguez , Rizal
101 E Rodriguez Hiway , San Jose , Not

43 SMILEY MINIMART specified
Rodriguez , Rizal
UNIVERSAL WINMART Metro Manila Hills , San Jose , Rodriguez , Not

44 specified
VENTURES CORP. Rizal
Not
45 DMA SARI SARI STORE San Rafael , Rodriguez , Rizal specified
P . M . A 'S GENERAL 144 M. H. Del Pilar , San Rafael , Not

46 specified
MERCHANDISE Rodrigiuez , Rizal
Not
47 RFZ TRADING Nicolas St, San Rafael , Rodriguez , Rizal
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specified
Fela Market , San Rafael , Rodriguez , Not

48 TINTEL STORE specified
Rizal
B2 L2 Phase 5 Eastwood Residence , San Not

49 8LUCKYCAT GROCERY specified
Isidro , Rodrigiuez , Rizal
Blk 4 Lot 15 Eastwind Subdivision , San Not

50 JIAN ENTERPRISE specified
Isidro , Rodriguez , Rizal
L196 B5 PH 1 Eastwind Subd , San Isidro , Not

51 JIMMY & JOSIE STORE specified
Rodriguez , Rizal
Not
52 L. P. T. MARKETING CO Sitio Tanag , San Isidro , Rodriguez , Rizal specified
Miraculous Hills , San Isidro , Rodrigiuez , Not

53 LANZAROSA GROCERY specified
Rizal
Not
54 RB GOLDEN SUPER STORE Sitio Tanag , San Isidro , Rodriguez , Rizal specified
Southville 8B , San Isidro , Rodrigiuez , Not

55 SOUTHVILLE MART specified
Rizal
137 E Rodriguez Hiway , Manggahan , Not

56 ZUNIGA SUPERMARKET specified
Rodrigiuez , Rizal
B4 L7 Montana Drive Metro Montana Not
57 MONSAMAT GROCERY
Village , Burgos , Rodriguez , Rizal specified
WILLIAM & NETH GROCERIES Lot 2 Blk 2 Marang Road Felicidad IV , Not
58 specified
EXPRESS Burgos , Rodriguez , Rizal
Not
59 LINA - KRIS MINI MART JP Rizal Ave , Balite , Rodriguez , Rizal specified
E Rodriguez Hiway , Rosario , Rodriguez , Not

50 PUREGOLD PRICE CLUB INC specified
Rizal
CONTACT
NO. CONVENIENCE STORE ADDRESS
NO.
BAGDIONG CONVENIENCE Blk 1 Lot 5 MED. Height Phase 1 , San Not specified
1
STORE Jose , Rodriguez , Rizal
DGROCER'S CONVENIENCE Blk - 5 Lot - 80 E4 Phase 1f , San Jose , Not specified
2
STORE Rodriguez , Rizal
GREEN BREEZE CONVENIENCE Lot 4 Blk 1 PH 1 Green Breeze Subd., San Not specified
3
STORE Isidro , Rodriguez , Rizal
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Shell Bldg. A Mabini St., Burgos , Not specified

4 GREEN PASTURE ENTERPRISE
Rodriguez , Rizal
A. Mabini St., Cor. Celina Homes IV , Not specified
Eastcom Central Eastwood Subd , San Not specified
6 JUDI & MARIEL MERCHANDISE
Isidro, Rodriguez , Rizal
MARQUEDA CONVENIENCE Blk 9 Lot 77 PH 2 Eastwind Subd., San Not specified
7
PHILIPPINE SEVEN PH 4 Eastwood Greenview Subd.,, San Not specified
8
CORPORATION Isidro , Rodriguez , Rizal
PHILIPPINE SEVEN MH Del Pilar , San Rafael , Rodriguez , Not specified
9
CORPORATION Rizal
PHILIPPINE SEVEN Not specified
10 Amityville , San Jose , Rodriguez , Rizal
CORPORATION
PHILIPPINE SEVEN Blk 1 / 2 PH 1 Eastwood Subd , San Isidro Not specified
11
CORPORATION , Rodriguez , Rizal
12
CORPORATION Rizal
BAGDIONG CONVENIENCE Blk 1 Lot 5 MED. Height Phase 1 , San Not specified
13
STORE Jose , Rodriguez , Rizal
DGROCER'S CONVENIENCE Blk - 5 Lot - 80 E4 Phase 1f , San Jose , Not specified
14
STORE Rodriguez , Rizal
PHILIPPINE SEVEN Not specified
15 Amityville , San Jose , Rodriguez , Rizal
CORPORATION
16
CORPORATION Rizal
17
CORPORATION Rizal
GREEN BREEZE CONVENIENCE Lot 4 Blk 1 PH 1 Green Breeze Subd., San Not specified
18
Eastcom Central Eastwood Subd , San Not specified
19 JUDI & MARIEL MERCHANDISE
Isidro, Rodriguez , Rizal
MARQUEDA CONVENIENCE Blk 9 Lot 77 PH 2 Eastwind Subd., San Not specified
20
PHILIPPINE SEVEN PH 4 Eastwood Greenview Subd.,, San Not specified
21
CORPORATION Isidro , Rodriguez , Rizal
PHILIPPINE SEVEN Blk 1 / 2 PH 1 Eastwood Subd , San Isidro Not specified
22
CORPORATION , Rodriguez , Rizal
Shell Bldg. A Mabini St., Burgos , Not specified
Rodriguez , Rizal
A. Mabini St., Cor. Celina Homes IV , Not specified
iv. Banks and Remittance Center
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CONTACT
NO. BANK NAME ADDRESS
NO.
Bank of the JP Rizal Cor E Rodriguez Hiway,

1 +63 2 998 8324
Philippine Islands Rodriguez, 1860 Rizal
9 Rodriguez Hiway, Rodriguez, 1860
2 RCBC Savings Bank, Inc. Not specified
Rizal
G/F Montalban Town Center,
3 Banco de Oro Rodriguez Highway, corner Lardizabal +63 2 942 7894
St, Rodriguez, Rizal
J.P. Rizal Avenue, Manggahan,
4 Premiere Development Bank (02) 941-4864
Rodriguez
J. P. Rizal St, Rodriguez City, 1860
5 Rural Bank of Montalban, Inc. +63 2 997 1172
Rizal
115 J. P. Rizal St, Rodriguez, 1860
6 Builders SLA Inc. +63 2 997 1238
Rizal
240 Rodriguez Hwy, St, Rodriguez,
7 Philippine Savings Bank +63 2 212 1572
1860 Rizal
E. Rodriguez Highway corner Midtown
8 Allied Bank Subdivision Barangay Rosario, 470-1661
Rodriguez, Montalban, Rizal
9 Bank of Makati Rodriguez Hwy, Rodriguez, Rizal Not specified
10 Security Bank J. P. Rizal St, Rodriguez, Rizal +63 2 997 1657
NO. REMITTANCE CENTER ADDRESS CONTACT NO.
1 M Lhuillier J. P. Rizal St, Rodriguez, Rizal +63 2 8948 3619

Montalban Town Center, Rodriguez
2 Cebuana Lhuiller +63 2 942 1560
Hwy, Rodriguez, 1860 Rizal
3 Smart Padala United St Rodriguez 1860 Not specified
Montalban Town Center, Rodriguez
4 Globe G-Cash +63 2 7212 5432
Hwy, Rodriguez, 1860 Rizal
5 Western Union J. P. Rizal St, Rodriguez, 1860 Rizal +63 2 7975 5539
6 E Rodriguez, Rodriguez City, 1860,
6 Palawan Express Not specified
1860 Rizal
Montalban Town Center, Rizal,
7 LBC Padala +63 2 8858 5999
Rodriguez, 1860 Rizal
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v. Personal Services
NO. SALON & SPA ADDRESS CONTACT NO.
Maria Jose Salon and Spa - Montalban J.P. Rizal St. Brgy. Balite,
1 +63 2 8634 9341
Branch Rodriguez, 1860 Rizal
Rodriguez Hwy, Rodriguez,
2 Celebrity Salon Rodriguez +63 933 139 2587
Rizal
E Rodriguez Hwy, Rodriguez,
3 Fresh Salon and Spa Montalban +63 956 827 2888
Rizal
Block 2 Lot 1-C Phase 1-D
4 Beth Salon Kasiglahan Village, Rodriguez, +63 2 8401 9839
1860 Rizal
Maton Drive Corner A Mabini
5 Mary Pauline Salon +63 2 8425 0767
Street, Rodriguez Rizal
149 MH del Pilar St, Rodriguez,
6 Volume One Salon +63 2 8542 8154
1860 Rizal
7 Cut +63 2 8570 2300
1860 Rizal
8 Ben10 Salon and Barber Shop GSIS Rd, Rodriguez, Rizal +63 916 701 6675
Montalban Town Center,
9 Salonfix Studio Rodriguez Highhway, +63 915 964 0688
Rodriguez City, 1860 Rizal
Carmona Bldg, 2F, J. P. Rizal
10 Bella Chica Beauty Studio - Montalban +63 939 939 9793
St, Rodriguez
11 Lolit's Parlor J. P. Rizal St, Rodriguez, Rizal Not specified
63 A. Mabini St, Rodriguez,

12 A & A Salon (Ruby Salon) +63 2 8525 4650
1860 Rizal
St. Rizal, Balite, Rodriguez, Not specified
13 R Ibias
1860 Rizal
Corner J. P. Rizal St, Rodriguez, Not specified
14 Noelle Rose Salon And Spa
Rizal
145 J. P. Rizal St, Balite,
15 J & J Beauty Salon +63 919 996 3321
29 Mabini Street, Burgos,
16 Ruby Beauty Salon +63 919 461 6204
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17 Michelle Professional Salon 1860, Rodriguez, 1860 Rizal +63 995 592 6808
Kasiglahan Village, Rodriguez, Not specified

18 MsChica Salon
Rizal
433 MH del Pilar St, Rodriguez, Not specified
19 Uniderm Facial Center
Rizal
20 Vibes Massage +63 2 8475 0351
1860 Rizal
A. Mabini St, Rodriguez, 1860
21 Trio Home Spa +63 929 749 3145
Rizal
Block 9 lot 9, Phase 1-A
22 Jagiya Body Massage and Spa Kasiglahan Village, Rodriguez, +63 956 617 9650
Rizal
44 J. P. Rizal St, Rodriguez,
23 Ezdan & Issey Massage and Spa +63 927 017 0729
1860 Rizal
Block 9 Lot 9 Phase 1A, 2nd
24 Sense Body Massage Spa floor of, Kasiglahan Village, +63 956 617 9650
Norika Bldg, 70 E Rodriguez
25 Spirit of Ma'at Spa +63 2 8637 1950
Hwy, Rodriguez,Rizal
Maria Jose Salon and Spa - Montalban J.P. Rizal St. Brgy. Balite,
26 Not specified
Branch Rodriguez, 1860 Rizal
vi. Health facilities
CONTACT
NO. HOSPITAL & CLINIC ADDRESS
NO.
Casimiro Ynares Memorial Becco St., Brgy. Burgos, 1860, Rodriguez, +63 920 432
1
Medical Center Rizal 7079
Rodriguez Municipal Health 47 J.P. Rizal Avenue, Balite (Pob.), Not specified
2
Center Rodriguez, Rizal
Phase 1D, Kasiglahan Vil. 1, San Jose, Not specified
3 Rodriguez Rural Health Unit II
Rodriguez, Rizal
Sitio Tanag, Brgy. San Isidro, Rodriguez, Not specified
4 Rodriguez Rural Health Unit III
Rizal
Sitio Wawa, Brgy. San Rafael, Rodriguez, Not specified
5 Rodriguez Rural Health Unit IV
Rizal
Kasiglahan Village, Rodriguez, 1860, Not specified
6 Montalban Infirmary
Rodriguez, Rizal
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Not specified
7 23 Barangay Health Centers Rodriguez, Rizal
San Jose Bridge, e. sr., Rodriguez Hwy, +63 2 8330
8 Cruz-Nery Dental Clinic
Rodriguez, Rizal 5101
+63 2 8947
9 G.E. Natividad Dental Clinic 45B J. P. Rizal St, Rodriguez, 1860 Rizal
8581
King David Subd Blk 4 Lot 3 Saint Joseph +63 949 930
10 Bongco Ortho-Dental Clinic
Street, Rodriguez, 1860 Rizal 9564
2nd Floor 128 S.Y. Building, Rodriguez +63 2 8666
11 Honrubia Dental Clinic
Highway, San Jose, Rodriguez, 1860 Rizal 4834
J. P. Rizal St, Balite, Rodriguez, 1860
12 M.C. Javier Not specified
Rizal
149-C, Marcelo H. Del Pilar Street, San +63 2 8401
13 Arkident Dental Clinic
Rafael, Rodriguez, 1860 Rizal 9616
Remudaro Boongaling Dental J.P Rizal Avenue, Manggahan, Rodriguez, +63 2 8948
14
Clinic 1860 Rizal 9238
Corisoto Pharmacy & Dental 145 J. P. Rizal St, Balite, Rodriguez, 1860
15 Not specified
Clinic Rizal
Blk 1 Lot 65 Phase 1 Green Breeze +63 933 179
16 B. A De Guzman Dental Clinic
Subdivision, Rodriguez, 1860 Rizal 6090
17 Perfect Smile Dental Clinic MH del Pilar St, Rodriguez, 1860 Rizal Not specified
J. P. Rizal Avenue, Rodriguez City, 1860 +63 949 930

18 Bongco Dental Clinic
Rizal 9564
MH del Pilar St, San Rafael, Rodriguez, +63 918 694
19 Dental All Care Clinic
1860 Rizal 4065
Mayon St Amityville, Rodriguez, 1860 +63 2 8475
20 Padama - Jarabe
Rizal 2950
SY Building, 32 D Rodriguez Hwy, +63 2 8666
21 Dr. Eva Honrubia-Victoria
Rodriguez, 1860 Rizal 4834
Rodriquez Highway, San Jose, Rodriquez, +63 2 3227
22 Dionisio Optical Clinic
1860 1393
+63 2 8986
23 R. Castillo Optical J. P. Rizal St, Rodriguez, 1860 Rizal
5344
Bugarin Bldg, Rodriguez Hwy, Rodriguez, +63 2 8785
24 La Clinica Del Valle
1860 Rizal 5268
EO Executive Optical - Montalban GF Montalban Town Center, Rodriguez, +63 2 8570
25
Town Center Rodriguez, 1860 Rizal 8095
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Mariam Heights Bldg, 89 J. P. Rizal St, +63 906 582

26 The Ent Clinic
+63 919 632
27 BetterVision Optical Clinic 125 E Rodriguez Hwy, Rodriguez, Rizal
0522
Kuv Derma & Medical Doctors Rodriguez Hwy, Rodriguez City, 1860 +63 2 7624
28
Clinic Rizal 0580
Teofilo Ramos Reyes St Ave Iglesia Ni +63 2 7954
29 Tagumpay Health Center
Cristo Housing, Rodriguez, 1860 Rizal 0419
15 A. Mabini St, Rodriguez City, 1860 +63 932 386
30 MetroHealth Family Clinic
Rizal 2976
31 KG Aesthetic Medical Clinic Rodriguez Hwy, Rodriguez, Rizal Not specified
Dr. Rubelino A. Carlos Medical +63 2 8941

32 95 J. P. Rizal St, Rodriguez, 1860 Rizal
Clinic 5539
Health Plus Medical and Lot 15 Block 28 corner Tagumpay, +63 920 488
33
Diagnostic Clinic Rodriguez, 1860 Rizal 5553
+63 2 7507
34 The Wellness Medical Clinic 79 MH del Pilar St, Rodriguez, 1860 Rizal
1298
JNA NATHAN Medical and LOT 39 BLK 32 PH 2 SOUTHVILLE 8,
35 Not specified
Diagnostic Clinic Rodriguez, Rizal
E. Rod. Ave, Libongco Manggahan, +63 2 8631
36 AC Diagnostic Center Corp.
+63 936 405
37 Unida Doctors Omega Subd., Rodriguez, Riza
5074
+63 2 8997
38 Nicolas-Banal Health Services 40 Rodriguez Hwy, Rodriguez, 1860 Rizal
8384
Bugarin's Lying In and Medical Block 11 Lot 1, San Jose, Phase 1a
39 +63 2 649 9209
Clinic Kasiglahan Village, Rodriguez, 1860 Rizal
Bugarin Bldg, Rodriguez Hwy, Rodriguez, +63 2 8785
40 La Clinica Del Valle
1860 Rizal 5268
Transportation
As quoted in the article “The importance of transportation to tourism development”,
(Prince Mdusm, 2016), Transportation has been an integral part of the tourism industry;
transportation links tourists with various tourist attractions. There is a general agreement that
tourism expands more when there are better transportation systems.
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The municipality of Rodriguez (Montalban), the means of transportation varies from

tricycle, jeepney, UV express and the like are the one which are plying the whole region in Rizal
and the entire Philippines. These are the common public utility vehicles that are popularly known
in the country. Local private taxis and Uber/Grab also operates in the locality.
Existing terminals were identified by the local government unit which greatly contributes
to become one of the busiest municipality outside metropolitan Manila.
CONTACT
NO. TERMINAL ADDRESS
NO.
1 Barangay San Isidro Transport Terminal Rodriguez, Rizal Not specified

10 lot 3 phase 1a Kasiglahan Village, Not specified
2 Kasiglahan Jeepney Terminal 2
Phase 6, Brgy. San Isidro, Rodriguez, 1860 Not specified
3 ROSATA Tranportation Terminal
Rizal
MonteAlva FX Terminal (Montalban- Not specified
4 Rodriguez Hwy, Rodriguez, Rizal
Kalaw)
T Reyes St Amityville Subd, Montalban Not specified
5 Upland Toda Terminal
Not specified
6 Manila Hills UV Express Hub Rodriguez, Rizal
Not specified
7 Kv1toda Terminal PH1-G Kasiglahan, Rodriguez, 1860 Riza
Easyway Transport Service and MPC Not specified
8 111 J. P. Rizal St, Rodriguez, 1860 Rizal
(Terminal and Field Office)
Mayon Ave. Metro Manila Hills, Not specified
9 Subtoda Terminal
Not specified
10 RAF Transport Calavite, Rodriguez, 1860 Rizal
PH 2 Eastwood Greenview, Rodriguez, Not specified
11 Eastwood Toda Terminal
1860 Rizal
Not specified
12 UV Express Terminal J. P. Rizal St, Balite, Rodriguez, 1860 Rizal
Not specified
13 Tricycle Terminal Mont. View Hotel, Rodriguez, Rizal
Talisay Street Dona Pepeng Subdivision 2, Not specified
14 Tamatoda Terminal
Rodriguez Rizal, 1860 Rizal
Not specified
15 Mangga Toda Terminal Millex Rd, Rodriguez, 1860 Rizal
Sitio Balagbag, Brgy, Rodriguez, 1860 Not specified
16 Octahedron Ark Transportation Services
Rizal
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Not specified
17 New Rotoda Terminal E. Rodriguez Ave., Rodriguez, 1860 Rizal
Not specified
18 Jeepney Terminal 1 Kasiglahan Village, Rodriguez, Rizal
Not specified
19 Eiwt Taxi 349 Cacho St, Rodriguez, 1860 Rizal
Public Transportation to Montalban, Rizal in Rodriguez

Wondering how to get to Montalban, Rizal in Rodriguez, Philippines? Find the best way
to get to Montalban, Rizal with step-by-step directions from the nearest public transit station.
Looking for the nearest stop or station to Montalban, Rizal? Check out this list of stops
closest to your destination: Montalban Highway / R Reyes Street Intersection Near Montalban
Town Centre; Montalban Highway / D. Marcelo Street Intersection Near Montalban Town
Centre; Gen. A Luna.
You can get to Montalban, Rizal by Bus. These are the lines and routes that have stops
nearby - Bus: JEEP.
Below figure shows the existing road network map of Rodriguez.
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Other Infrastructure
Sound infrastructure is indispensable for the development of tourism as an economic
pillar in any country (Khadaroo, Seetah, 2015). Infrastructure boosts tourism development by
raising the attractiveness and competitiveness of a destination. Tourists usually expect facilities
in their chosen destination to be comparable to what they enjoy at home.
At any given rate, other infrastructure in Montalban like power and electricity,
telecommunications, power, sewage and waste disposal facilities and drainage are present in the
locality and ready to serve the community.
Power
Manila Electric Company (MERALCO) services the power requirements of households
of the eleven barangays. Based on June 2012 report, MERALCO provides power supply to
53,722 households, 2,037 commercial establishments, 6 industrial establishments, and 57 street
lamp posts.
Given that the total number of households in 2012 is estimated at around 83,000, there
are likely to be 30,000 (36.14%) households that have no access to steady power supply.
There are 278 combined numbers of households in Barangays Puray and Macabud that
still grapple with the lack of electricity.
Montalban Methane Power Plant generates 8.19 megawatts from the capture of methane gas in
the Rizal Provincial Sanitary Landfill (RSPL).
RPSL Methane Recovery and Power Generation

Project
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Telecommunications
Land-based telephone services, mobile communication, and internet services in
Rodriguez are provided by large nation-wide companies such as PLDT, Smart, Globe, Digitel
and PT&T which have installed telephone lines in most offices and homes in urban areas. Cell
sites have been established in elevated areas. Internet shops and cyber-cafes are present in nearly
every populated section of town. Given the popularity of mobile phones, the HLURB standard of
1 phone for every 5,000 population has been surpassed.
Rodriguez has a branch of Philippine Postal Corporation. On the average, the post office
handles daily around 1,500 pieces of mail for domestic destinations and about 500 letters to
international destinations. This volume of mail usually doubles during peak seasons, such as
November-February and June-July.
Numerous letter-carrier and courier services are accessible in all urban barangays.
Telegraphic services also operate in the municipality. However, there are no local radio stations
and TV stations as these would be considered superfluous given the town’s proximity to Metro
Manila.
Communication initiatives are not carried out effectively when needed support facilities
are inadequate. The municipal government needs more internet access and communication
landlines, fax machines, etc. It is also noted that the LGU lacks road – worthy vehicles to
promote mobility and access in the municipality.
Water
Manila Water Company, Inc. operates six deep-well pumping stations in the
municipality. Using this facility, MWCI services around 41.567 individual connections covering
an estimated 249,402 individuals. Average consumption is 22 cubic meters per month which
translates to 119 liters per capita per day. Given that the total number of households in 2012 is
estimated to be around 83,000, there are around 40,000 households (48.19%) without access to
piped water distribution at Level III standards. In 2007, there were 13,040 households with Level
I water supply and 2,912 households with Level II water supply.
In June 2012, Manila Water Company, Inc. inaugurated its P4.6 billion Rodriguez Water
System Project, its largest water service project yet, to service the region to the east of Metro
Manila. The new plant has been designed as an alternative to the Balara Treatment Plant 21
kilometers away. MWCI is expected to infuse P6 billion more into water infrastructure in this
region.
Many remote households in Macailangan, Puray; in Inigan, Casili, Catmon, Malasia
Uyungan in San Rafael, obtain their drinking water supply from springs and wells connected to
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underground sources. There are 105 deep wells and 1,861 artesian wells spread all over
Rodriguez.
A major spring in Brgy. Mascap is being developed by the municipal government with an
initial allocation of 1.2 million pesos. This project is a collaboration between the Department of
Agriculture and the Provincial Government of Rizal. Other spring development projects for
remote villages are under the auspices of the Department of Health’s Center for Health
Development.
With an investment of US$150 million, Wawa River Dam can generate 300 Million
Liters per Day (MLD) according to Korean investor K-Water. At optimal capacity, the dam can
provide water for 940,000 people beyond the borders of Rodriguez.
Sewage and waste disposal facilities

Rodriguez generates approximately 28 to 40 tons of garbage per day, or approximately
12, 410 tons per year (RESWMP 2014). These refuse are thrown in the nearby Rizal Provincial
Sanitary Landfill (RPSL) in Barangay San Isidro. Nine percent (9%) of municipal garbage
remained uncollected and illegally dumped according to a Provincial document report in 2007.
Waste collection services are under contract to a private provider. It collects the solid
wastes from the 7 urban and 1 rural (San Rafael) barangays.
Upland barangays Macabud, Mascap and Puray are not reached by waste service
collection. Materials Recovery Facility (MRF) is present in three (3) Barangays: San Rafael,
Puray and Mascap but these facilities are not yet operational.
At present there are no existing industries that use recycled materials but there are many
junkshops that operate in the municipality.
Drainage
Flooding is the most serious natural hazard in Rodriguez. Montalban River which is the
main drainage system in the municipality is already constricted due to heavy siltation brought
about by forest denudation, mining and quarrying, and residential developments along this main
tributary. Most of the urban barangays are situated on moderately flat lands thus; flooding in the
urban areas is severe.
Canals and creeks which have been filled–up with land and converted to residential use
decreased the capability of natural waterways to drain run–offs.
The rolling slopes comprise the Marikina River Valley, where water from higher
elevations drain towards the Marikina River and its tributaries at the south-western portion of the
municipality.
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The proposed multi-billion Flood Control Master Plan of DPWH 2012-2025 will likely
use Rodriguez land and resources and improve drainage of the entire town. Construction and
maintenance of DPWH infrastructure will likely use some local labor.
Natural and Socio-Economic Environment
Natural environment and the beautiful sceneries are the heart of tourism industry. It
stimulates a big part of the whole and play positive significant character in socio-economic
stability of a locality.
The physical environment carries importance for tourists in deciding where to go and
how long to stay (Safakli, 2010). The author said that tourism happens within the physical
environment and it is the physical environment which creates an impact on the demand of the
tourism.
The local government of Rodriguez listed some of the most famous and existing natural
tourist destination in the locality.
List of Existing Tourist Destinations & Services / Facilities
LOC. TOURIST DESTINATIONS AND GOOGLE MAP

LOCATION
POINT TOURIST SERVICES & FACILITIES COORDINATES
NATURES TOURIST DESTINATION San Rafael
1 Mount Pamintinan San Rafael 14°43'51.7"N 121°11'29.2"E
2 Mount Binacayan Mascap 14°43'30.7"N 121°11'24.5"E
3 Mount Hapunang Banoi San Rafael 14°44'22.2"N 121°11'29.0"E
4 Mount Lagyo San Rafael 14°42'18.7"N 121°11'06.0"E
5 Mount Susong Dalaga San Rafael 14°42'36.8"N 121°11'30.6"E
6 Mount Parawagan San Rafael 14°43'28.9"N 121°10'16.8"E
7 Mount Ayaas Mascap 14°45'04.3"N 121°12'27.4"E
8 Mount Sipit Ulang Mascap 14°45'20.7"N 121°10'38.6"E
9 Mount Lubog Puray 14°50'10.5"N 121°14'12.3"E
10 Mount Balabag San Isidro 14°49'26.7"N 121°10'46.7"E
11 Espadang Bato Mascap 14°44'32.9"N 121°11'34.0"E
Marikina
12 Mount Kapanan 14°43'47.4"N 121°13'36.8"E
Watershed
13 Puray or Panas Falls Puray 14°46'34.4"N 121°12'53.0"E
14 Biteng Uhay Falls Puray 14°46'34.8"N 121°12'54.6"E
15 Payaran Falls Mascap 14°46'30.1"N 121°11'37.7"E
Marikina
16 Tu-Ay Falls 14°43'47.6"N 121°13'55.9"E
Watershed
17 Karugo Falls San Rafael 14°43'41.4"N 121°11'47.7"E
18 Panitingan Lagoon (Blue Lagoon) Puray 14°50'03.1"N 121°13'34.7"E
19 Pamintinan Protected Landscape San Rafael 14°43'48.9"N 121°11'04.2"E
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20 Lubog Cave Puray 14°50'10.5"N 121°14'12.3"E

21 Pamintinan Cave San Rafael 14°43'54.9"N 121°11'24.1"E
22 Montalban Gorge San Rafael 14°43'40.8"N 121°11'29.6"E
23 Estampang Bato San Rafael 14°43'31.7"N 121°11'41.9"E
24 Mount Irid Satellite Forest Reserve 14°47'20.6"N 121°19'33.6"E
MANMADE TOURIST DESTINATION
Our Lady of the Most Holy Rosary Parish
25 Balite 14°43'55.2"N 121°08'44.6"E
Church
26 San Rafael Arch Angel Church San Rafael 14°43'57.5"N 121°09'31.5"E
27 San Jose Manggagawa Parish Church San Jose 14°43'53.1"N 121°08'07.6"E
Eulogio “Amang” Rodriguez Sr. Monument Balite

28 14°43'56.6"N 121°08'42.0"E
General Licerio I. Geronimo Monument Balite
Eulogio “Amang” Rodriguez Sr. Ancestral
29 Balite 14°43'58.0"N 121°08'43.8"E
House Museum
Liamzon Ancestral House Museum “Villa
30 Mangahan 14°43'33.2"N 121°08'37.7"E
Milagros Event’s Venue”
31 Forest Lawn Jesu Christ Statue San Jose 14°44'39.0"N 121°07'37.2"E
32 Wawa Dam San Rafael 14°43'40.8"N 121°11'30.3"E
33 Gethsemane Prayer Mountain Mascap 14°45'20.2"N 121°10'25.6"E
34 Avilon Zoo / Noah's Park San Isidro 14°44'40.8"N 121°09'06.3"E
35 Montalban Sport Center San Jose 14°43'47.2"N 121°08'01.1"E
36 Montalban Methane Power Plant San Isidro 14°46'29.0"N 121°08'48.1"E
37 The Hilltop Garden San Jose 14°44'17.9"N 121°07'22.1"E
Montalban Resort's Capital Area (Resorts and
38 San Jose 14°43'46.3"N 121°07'52.4"E
Accommodations)
TOURIST FACILITIES & SERVICES
39 Montalban Tourism Office Sitio Wawa San Rafael 14°43'47.6"N 121°11'11.1"E
40 Rodriguez Municipal Hall Balite 14°43'55.8"N 121°08'42.8"E
41 Rizal Provincial Hospital Burgos 14°42'51.6"N 121°08'04.4"E
42 Fire Station / Police Station San Jose 14°43'50.0"N 121°08'11.4"E
43 Public Market San Jose 14°43'50.0"N 121°08'11.4"E
44 Town Center (Banks and Restaurant) San Jose 14°43'48.7"N 121°08'17.7"E
Eastwood AUV Transport Terminal (Route to
48 Cubao QC, Trinoma QC, SM North Edsa, Sta. San Isidro 14°44'16.2"N 121°09'17.2"E
Lucia Cainta)
Caltex AUV Transport Terminal (Route to
49 Mangahan 14°43'49.2"N 121°08'41.1"E
Farmers Cubao Q.C)
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Institutional
Institutional support facilities in the municipality of Rodriguez are listed in the following:
NO. INSTITUTION ADDRESS CONTACT NO.
1 Rodriguez Municipal Hall Rodriguez, Rizal +63 922 525 0863

PSC Building, E. Rodriguez High-Way,
2 Rodriguez Police Station +63 2 7213 1062
3 Rodriguez Fire Station Kamagong St, Rodriguez, Rizal +63 63 212 5984
J. P. Rizal St, Balite, Rodriguez, 1860
4 CCH Type Rural Health Unit - 1 +63 2 8654 3336
Rizal
5 Manggahan Botika Ng Barangay Millex Rd, Rodriguez, 1860 Rizal +63 943 262 5044
Commision on Elections - Municipal Hall, J.P. Rizal Street,
6 +63 2 8841 1295
Rodriguez Office Montalban, 1860
7 Municipal Population Office Rodriguez Hwy, Rodriguez, 1860 Rizal Not specified
Not specified
8 Montalban Tourism Office M. H. Del Pilar Street, Rodriguez, Rizal
Not specified
9 Montalban Trial Court (MTC) J. P. Rizal St, Rodriguez, Rizal
Municipal Hall, J. P. Rizal St,

10 DTI Negosyo Center - Rodriguez +63 916 586 9751
Rodriguez, Rizal
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Goals, Objectives, and Targets
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Credit: http://www.pinoymountaineer.com
“Mt. Sipit Ulang”
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Chapter 3 – Goals, Objectives and Targets

This chapter illustrates the goals and objectives and the strategic issues and concerns
affecting tourism in the municipality of Rodriguez (Montalban) that are vital in shaping up
directions in mainstreaming tourism development. Sectored key issues and concerns has been
carried out and given weight in painting a unique strategies and address problems in the entire
development process.
The current and increasing problems facing local tourism in municipality of Rodriguez
are being considered and thus, aids in identifying chain of events in the whole process.
To substantiate, below are the following bold statements to fully understand the tourism
environment of Municipality of Rodriguez.
Strategic issues and challenges affecting local tourism

Similarly, below are the issues and challenges affecting local tourism in the Philippines
and Rodriguez, Rizal. In the publication by Elite Asia (2017), mentioned top five (5) challenges
confronting tourism and travel industry which are globalization, taxation, travel marketing,
infrastructure and security. In Rodriguez, Rizal, climate is one of the greatest factor affecting
local tourism industry. It has played a role thwarting development growth in the area.
Taxation
Globally, tourism is one of the most taxed sectors. A simple glance at the taxes paid on
airline tickets and hotel rooms gives an idea of how taxation can greatly affect tourism.
Therefore, it’s necessary for the travel industry to offer competitively priced offerings in order to
balance out the equation (Elite Asia, 2017).
In our local governments like the Rodriguez, Rizal, it must come to the realization that
tourists already contribute to the local economy via purchases, travel retail, and other tourism
expenditures (Elite Asia, 2017).
Travel Marketing
In the same publication, Elite Asia (2017) described travel marketing can sometimes be
deemed by travelers or tourists as being inadequate, false, or exaggerated. In order to change this
perception, marketing entities must work towards developing innovative marketing solutions to
lure the new crop of travelers who are becoming more discerning and informed. In addition,
technological disruptions and the influence of social media also mean that it’s a time of both
opportunities and risks. Travel marketers must look to harness technology and creativity to find
their way into tourists’ travel plans. On the other hand, they must also pay attention to localized
content (Elite Asia, 2017).
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Nowadays, social media platform plays a very significant role in boosting tourism
internationally and locally. Featured advertisement in internet and other medium attracts millions
of money, creates job and employment and connects people socially. Every households in
Philippine setting has a mobile connectivity. As of 2019, there were approximately 74
million smartphone users in the Philippines, and it has continued to rise since 2015. It is
forecasted that by 2025, there would be around 90 million smartphone users in the country
(Statista, 2019).
Infrastructure
Tourism infrastructure in many locations is outdated, underdeveloped and needs to be
updated with the current trends of local tourism industry in Montalban. The influx of tourist
determines how lively and active the tourist destination is which social infrastructure needs to be
readied. The table shown in the existing tourism markets in Chapter 2, illustrates that Rodriguez,
Rizal, in 2019, has the highest number of tourists domestically compared to its preceding years.
With the substantial use of social media platforms at present time, it will be easier to attract
tourist locally and internationally.
The municipality of Rodriguez developed this Tourism Development Plan exclusively to
open to the public its undiscovered beauty, its people, products, and culture and traditions.
Security
One of the challenges affecting tourism is security. Municipal Tourism and Municipal
Planning and Development Offices with the help of Sangguniang Bayan is keen to enhance the
visibility of peace and order personnel and train more local residents in helping secure tourism
sites and other infrastructures.
According to a study elaborated in the Importance of security in tourism (n.d.) which
entitles “Strategies for Safety and Security in Tourism” of Leong Choon Chang (2001), says the
safety and security management should be maintained in a high level. And, the local government
and the police force should collaborate to facilitate and promote cooperation in providing safety
and security measures among the tourists.
In the very same article, it has explained that the security and safety of tourists is the
most important factor in any table tourism industry. A tourist undertakes a tour to recharge his or
her energy, entry eternal peace and tranquility and for a go on adventure in a safe
and secure environment.
Evidently, the joint task force between the barangay level, local police and the LGU
collaborated by the public is encourage to exert minimum effort in patrol surveillance near the
vicinity of tourist destination and other specific places.
And also, as stated in UNWTO (2011), in its publication entitled “Tourist safety and
security: Practical measures for destinations” said that, safety and security are vital to providing
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quality in tourism. More than any other economic activity, the success or failure of a tourism
destination depends on being able to provide a safe and secure environment for visitors.
Climate
Information on disaster risk reduction of the member countries, Asian Disaster Reduction
Center (n.d.) described, Philippines is located along the typhoon belt in the Pacific. It is being
visited by an average of 20 typhoons every year, five of which are destructive.
To this date, areas nearby Marikina River of the municipality of Rodriguez is being
submerged by run-off rainwater due to typhoon Ulysses and affected thousands of individuals.
This natural disaster happening yearly is needing an immediate sustainable solution to avoid
further casualties and damage to properties including tourism sites.
In relation to this, mining and quarrying is unstoppable in this region including
Rodriguez, Rizal which has impacted a lot by the disaster brought about by these activities.
Generally, in a series of noise logged by provincial government of Rizal, in the news released by
Inquirer (2020), “the Rizal provincial government appealed to Malacañang to order a “general
moratorium” on land development and locational clearances, including mining and quarrying,
across the province that was hit hard by Typhoon “Ulysses” (international name: Vamco).
Further, in the same news, Gov.

Rebecca Ynares initiated a letter to
President Rodrigo Duterte on November 18
of 2020, the present governor said they were
not been informed of any action taken by the
national government on the province’s long
standing call. Also, Inquirer (2020), stated
that, “Ynares’ letter came with the
attachment of the provincial government’s
earlier letter to former President Benigno
Aquino III also calling for a “general
Credit: http://www.untv.news
moratorium or suspension” of mining and quarry permits, whether issued by the local
government or the Mines and Geosciences Bureau within the Laguna de Bay region.”
Furthermore, the 698-square-
Credit: www.pressreader.com/philippines/manila-
bulletin/20180815/282209421692226
kilometer Upper Marikina River
Basin, which covers parts of Rizal,
Bulacan and Metro Manila, remained
intact and free from human activity,
although several titled properties
surrounding the watershed had long
been developed into subdivisions,
Quarrying in Barangay San Rafael in Rodriguez, Rizal, is being blamed for the massive flooding (Inquirer,2020). The provincial
in communities downstream of the Marikina River, including Marikina City.
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environment officer stated that, the recent flooding in Rodriguez and San Mateo towns was a
result of the overly saturated soil and excessive rainfall dumped by the recent typhoon.
The care and awareness for the environment is a long term action that needs an inter-
agencies and inter-local government action. Any environmental degradation activities in the
locality shall be stopped outright followed by proper environmental conservation and
regeneration programs such as tree planting, ecotourism, and agritourism advocacies,
empowerment and other training needed to achieve resilient communities and settlements.
Social
Aside from the common social aspects attributed to the challenges that affects local
tourism industry, nowadays, according to WHO- World Health Organization (2020),
Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered
coronavirus. A newly identified coronavirus, SARS-CoV-2, has caused a worldwide pandemic of
respiratory illnesses, (Sauer, n.d.).
In an article published by OECD (2020), states that, “the tourism economy has been
heavily hit by the coronavirus (COVID-19) pandemic, and measures introduced to contain its
spread. Depending on the duration of the crisis, revised scenarios indicate that the potential
shock could range between a 60-80% decline in the international tourism economy in 2020.”
Extensively, international market has been drowned to this effect.
Drastically, the Philippine archipelago is one of infected country of this Covid-19.
Widely spread throughout and not only Montalban but the whole region. Tremendous decline in
economic activities including tourism industry was affected to this date.
Tourism goals and objectives

Why goals and objectives are important? In an account entitled “The importance of
Business Goals and Objectives” described the importance of the same, “to know where your
business is headed you need to set goals of where you want it to head, and how you’ll get there
along the way”, (Opstart, 2018). Thus, it is essential to set achievable goals and objectives to be
able to set direction and guide you in the whole process.
Feliciano (2008), articulates that, clear goals and objectives allow employees to monitor
their own progress all year 'round and correct their efforts as necessary. The bold and crystal
clear statements of a goal helps attain the objectives in a timely manner, can be reviewed and
monitored all the time and identify barriers to achieving those goals.
The municipality of Rodriguez, Rizal, after thorough scrutiny on the attendant issues and
concerns came up with its foundational goals and objectives that will serve as footing in
demarcating and describing the tourism development plan of the municipality.
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Goals
• To contribute to poverty alleviation by empowering local residents in extensive
participation and involvement in community-based tourism.
• To encourage sustainable use of resources and promote inclusiveness among all sectors
of the society.
• Intensify and strengthen local policies, processes, plans and structure to reinforce and
buttress the tourism growth within the locality.
• To foster gender sensitivity and enhance visitors’ satisfaction in the municipality of
Rodriguez, Rizal.
• To provide support infrastructure and facilities that will boost local tourism growth in the
region.
Objectives
• Reduce the proportion of people living below the poverty line to less than 15% in 4 years.
• Increase the number of employed in tourism by 30% in 3 years.
• Increase the number of opportunities in 2 years.
• Ensure and create community awareness and empowerment of stakeholders in achieving
a resilient environment to avoid casualties and damage to properties due to natural
disasters.
• Grow the number of tourism infrastructure including tourists destination access from
international and domestic markets, roads and bridges, railways, air & seaports to sustain
economic growth.
Goals, Objectives and Targets
SECTOR SECTOR GOALS TARGETS

Economic
Goal To contribute to poverty alleviation 15% increase from baseline in 6
by empowering local residents in years
extensive participation and
involvement in community-based
tourism.
Objective 1 Reduce the proportion of people 15% increase in employment people
living below the poverty line living in the poverty threshold
Objective 2 Increase the number of opportunities At least 50% increase in the number
& employment of commercial establishments
Environment
Goal To encourage sustainable use of 100% decrease number of casualties
resources and promote inclusiveness in 3 years
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among all sectors of the society.
Objective Ensure awareness and empowerment 100% decrease number of casualties

of stakeholders in achieving a due to natural disasters
resilient environment to avoid
casualties and damage to properties
due to natural disasters.
Social
Goal To foster gender sensitivity and 100% tourists happiness and
enhance visitors’ satisfaction in the contentment during their staycation
municipality of Rodriguez, Rizal.
Objective Improve tourists pleasure and 100% tourists visit satisfaction
fulfillment
Institution
Goal Intensify and strengthen local Long term success in tourism
policies, processes, plans and sustainable environment in 3 years
structure to reinforce and buttress the
tourism growth within the locality.
Improve local government’s Increase the
Objective awareness on fiscal management to awareness and participation of all
strengthen & sustain its tourism tourism stakeholders and long term
development increase in financial sustainability
Infrastructure
Goal To provide support infrastructure 50% increase of social
and facilities that will boost local infrastructure to sustain economic
tourism growth in the region. sustainability in long term
Objective Grow the number of tourism 50 % increase number of tourism

infrastructure including tourists infrastructure in 5-6 years
destination access to sustain
economic growth.
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Strategic Directions/ Strategies

and Programs, Projects and
Activities
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“Mt. Binacayan”
Credit: https://lorabylora.com
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Chapter 4
Strategic Directions/ Strategies and Programs, Projects and
Activities
The tourism sector is gaining increased importance for the economic development of
countries around the world (Nedelea, 2013). According to him, tourism is perceived as a very
important mean of economic development both in developing and developed countries
worldwide. Thus, suburb Rodriguez being one of the gateaway escapade of the people in
metropolitan Manila exploring its lush and verdant and beautiful natural sceneries along with its
native people rich in sociocultural and heritage values is one of the emerging circuit of tourism
industry in the whole country.
This chapter poses different strategies in tourism management of the municipality of
Rodriguez (Montalban) that will propel and develop its tourism sustainability within the locality.
As guidance, it also adopt the different strategies aforementioned in the Tourism Guidebook for
Local Government Units (Revised Edition) to be able to achieve its primary purpose.
Below are the tables which illustrates by sector the potentials of existing natural
environment and the planned potentials the municipality of Rodriguez can offer for tourism
development and its strategies and specific programs, plans and activities in the locality.
Table. Activity Tourism Potentials

Site/
Sector Strategy Programs/Plans/Activities
Attraction/Circuit
Environmental Mascap Multiple Day Propose development of Conduct a feasibility study on
Hike the hiking adventure the proposed multiple day
hike
Legislate and enact Multiple day hiking to Mt.
resolution, ordinances Sipit,Espadang Bato, Ayaas
and/or executive orders and sidetrip to Payran falls
on the proposed Mascap
Multiple Day Hike
Optional Side trips: Hike and
swimming at Payaran falls
Prepare the general tourism
plan for this activity
Identify partners in operating
this tourism activity
Coordinate to different local
mountaineering groups
Tourism promotion by the
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LGU-MTO
Environmental San Rafael River and Propose development of Conduct a feasibility study on
Mountain Adventure the San Rafael River and the proposed multiple day
Mountain Adventure hike
Legislate and enact Exploration of river and
resolution, ordinances mountain adventure
and/or executive orders
on the proposed San
Rafael River to
Mountain Adventure
Hiking/trekking to Mt.
Susong Dalaga, Mt. Lagyo,
and Mt. Parawagan
LGU-MTO
Environmental San Rafael River Propose development of Conduct a feasibility study on
adventure San Rafael River the proposed San Rafael
adventure River adventure
Legislate and enact Exploration of river and other

resolution, ordinances adjacent potential area
on the proposed San
Rafael River adventure
Swimming and picnic activity
Ride water adventure with
Dumagat Tribes (Balsang
kawayan)
LGU-MTO
Environmental San Isidro-Puray Propose development of Conduct a feasibility study on
Hiking Adventure the hiking adventure the proposed San Rafael
River adventure
Legislate and enact Hiking adventure to Mount

resolution, ordinances Balabag,Mount Lubog
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on the proposed San

Isidro-Puray Hiking
Adventure`
Swimming at Panitingian
Lagoon
Lubog Cave exploration
(Summer season only)
LGU-MTO
Environmental Mt Parawagan 4x4 Propose development of Conduct a feasibility study on
and Mountain Bike Mountain Bike trekking the proposed Mountain Bike
trekking adventure adventure trekking adventure
(Sitio Wawa to Mt.
Parawagan Summit)
Legislate and enact Biking and 4x4 adventure
resolution, ordinances
on the proposed Mt
Parawagan 4x4 and
Mountain Bike trekking
adventure
mountaineering groups and
sports enthusiasts
organizations
LGU-MTO
Environmental San Jose-San Isidro- Propose development of Conduct a feasibility study on
Mascap-Puray 4 x4 Mountain Bike trekking the proposed Mountain Bike
and Bike trekking adventure trekking adventure
adventure
Legislate and enact Dirty and extreme Puray 4 x4
resolution, ordinances and Bike trekking adventure
on the proposed San
Jose-San Isidro-Mascap-
Puray 4 x4 and Bike
trekking adventure
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sports enthusiasts
organizations
LGU-MTO
Environmental Mt. Lagyo-Malasya Propose development of Conduct a feasibility study on
Extreme Mt. Lagyo-Malasya the proposed Extreme
Motor/mountain bike Extreme Motor/mountain bike trekking
trekking Motor/mountain bike
trekking
Legislate and enact Dirty and extreme 4 x4 and
resolution, ordinances motro/Bike trekking
and/or executive orders adventure
on the proposed Mt.
Lagyo-Malasya Extreme
Motor/mountain bike
trekking
sports enthusiasts
organizations
LGU-MTO
Environmental Mt. Kapanan Propose development of Conduct a feasibility study on
Adventure with Mt. Kapanan Adventure the proposed Mt. Kapanan
Dumagat with Dumagat Adventure with Dumagat
Legislate and enact Camping and hiking activities
resolution, ordinances and explore other potential
and/or executive orders activities
on the proposed Mt.
Kapanan Adventure with
Dumagat
sports enthusiasts
organizations
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LGU-MTO
Environmental Montalban Multiple Conduct a feasibility study on
Cave Exploration the proposed Multiple Cave
Exploration
Legislate and enact Cave exploration and nature
resolution, ordinances tour to Lubog, Tangalaw and
and/or executive orders Pamintinan Caves
on the proposed
Montalban Multiple
Cave Exploration
sports enthusiasts
organizations
LGU-MTO
Physical/ “Linear Greenway” Propose/revival of Conduct a feasibility study on
Infrastructure along Marikina River “Linear Greenway” the proposed “Linear
projects (as per CLUP) Greenway” along Marikina
River
Adopt an environmental Build facilities like parks,
conservation projects in playgrounds,
Marikina River jogging/biking/motor lane,
picnic grooves, camping
grounds.
Legislate and enact Relocation of squatter area
resolution, ordinances (Resettlement area)
on the proposed linear
greenway projects
Coordination of projects Improve road network along
to NGAs (DPWH, NIA) existing roads with lighting
facilities
Propose/improve flood
control projects
Build office for admin and
maintenance (Linear
greenway project)
Build office, communication
facilities/equipment that will
serve as emergency response
center in partnership with
barangays to local PNP,
Rescue/Medic Team and
MTO.
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Build support facilities, wharf

improvements, shed,
landscaping, visitor and
“pasalubong/kakanin” center
Tourism promotion as “Bike
lane capital of Rizal”
Planting of trees (natural
shade and protection)
Physical/ Vista viewing deck Propose development of Conduct a feasibility study on
Infrastructure (Rodriguez Built-up Vista view deck the proposed Vista viewing
areas or Town deck
proper)
Legislate and enact Build/construction of Vista

resolution, ordinances view (sight seeing place
and/or executive orders overlooking natural sceneries)
on the proposed
Montalban Historical
Tour
Coordination of projects Construction of Vista view
to NGAs (DPWH) (sight seeing place
overlooking natural sceneries)
Build support facilities, shed,
Build facilities like parks,
playgrounds,
jogging/biking/motor lane,
grounds.

MTO.
Planting of trees (natural
shade and protection)
Economic Montalban Historical Propose development of Conduct a feasibility study on
Tour historical-cultural tour the proposed Montalban
Historical Tour
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Legislate and enact A cluster themed tours in

resolution, ordinances Liamzon ancestral house,
and/or executive orders Rodriguez ancestral House
on the proposed and Pamintinan cave
Montalban Historical
Tour
Coordination of projectsEducational lectures on each
to NGAs (NHCP) historical sites
LGU-MTO
Conduct tourism capability
building/seminar on Tour
guiding/lecturer
Improvement of nearby local
restaurants, hotels,
accommodation as a side trip
to the themed tours
Conduct feasibility study on
this activity
Economic Agritourism Propose development of Conduct a feasibility study on
Dumagat Agritourism the proposed Montalban
Historical Tour
Legislate and enact Construction of Multi purpose
resolution, ordinances hall serves as emergency
and/or executive orders evacuation center
on the proposed
Agritourism
Construction of traditional
houses
Constrcution of Dumagat
Skills and technological and
organic agriculture schools
Construction of manmade
ponds and fisheries
Construction of Dumagat
Organic Agriculture house
Construction of agro market
Construction of gallery and
souvenir shops
Construction of Dumagat
Sacred Places replica
Planting of native trees and
other flora species
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Promotion of Dumagat Folk

games
Festival Cultural show
Build/improve support
facilities like lightings, water
etc.
Improvement of
communication
equipment, facilities and
partnerships
with barangays and other
offices
(direct from host barangay to
local
PNP, Rescue, Medic, LGU
Tourism
Office)
Ensure that the policy of
culture/gender/environment
sensitivity and inclusive
growth (and
other policies as identified in
the
ordinances or by the tourism
council) are considered in the
design
Social Montalban Propose development of Conduct a feasibility study on
Educational Tour and Montalban Educational the proposed Montalban
Leisure (Noah’s tour and leisure to Educational Tour and Leisure
Arck, Avilon zoo and private entities
Botanical garden)
Legislate and enact
resolution, ordinances
on the proposed
Montalban Educational
Tour and Leisure
Educational lectures on each
historical sites
LGU-MTO
Conduct tourism capability
building/seminar on Tour
guiding/lecturer
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to the themed tours

Basic skills training
Table Existing Natural View Potentials

Site/
Attraction/Circuit
Environmental Mt. Pamintinan Propose/develop Conduct a feasibility study on
community-based the proposed community-
ecotourism based
ecotourism
Develop a Conduct tourism capability
themed/circuit or building/seminar on Tour
clustered tours in guiding
nearby areas
Legislate and enact Tourism planning for host
resolution, ordinances barangay/s
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Propose/develop Conduct a feasibility study on
Mt.Binacayan
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
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to the themed tours
Environmental Mt. Hapunang Banoi Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism

nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Mt. Lagyo Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism

nearby areas
on the proposed
clustered tours or
community-based
tourism

LGU-MTO
to the themed tours
Environmental Mt. Susong Dalaga Propose/develop Conduct a feasibility study on
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ecotourism based
ecotourism

nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Mt. Parawagan Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
Propose wind mill as a Tourism promotion by the
renewable energy LGU-MTO
source in the
municipality
to the themed tours
Conduct feasibility study on
the proposed Wind mill
Environmental Mt. Ayaas Propose/develop Conduct a feasibility study on
ecotourism based
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ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Mt. Sipit Ulang Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Mt. Lubog Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
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on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Mt. Balabag Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Espadang Bato Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
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to the themed tours
Environmental Mt. Kapanan Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Puray/Panas Falls Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Biteng Uhay Falls Propose/develop Conduct a feasibility study on
ecotourism based
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ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental 7 Infinity Pools Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism

nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Tu-ay Falls Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism

nearby areas
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on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Karugo Falls Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Panintingan Lagoon Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
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LGU-MTO
to the themed tours
Environmental Pamintinan Protected Propose/develop Conduct a feasibility study on
Landscape Adventure community-based the proposed community-
ecotourism based
ecotourism

nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Lubog Cave (puray) Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism

nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
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to the themed tours

Environmental Pamintinan Cave Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Montalban Gorge Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Mt. Lubog Summit Propose/develop Conduct a feasibility study on
Limestone Formation community-based the proposed community-
ecotourism based
ecotourism
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nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Estampang Bato Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
nearby areas
on the proposed
clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Environmental Wawa Dam Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism

nearby areas
on the proposed
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clustered tours or
community-based
tourism
LGU-MTO
to the themed tours
Establish exhibit and retail
venues for arts and crafts that
is accessible to
visitors and to locals made by
Dumagat tribes.
Improve “Barter system” as
trading between Dumagat
tribes and the visitors
Establish and create a
physical interaction and photo
ops booth with the tribes and
the tourists
Enhance and improve “kainan
sa wawa dam”- a small native
restaurants established in the
area
Bundok Masaklang* Propose/develop Conduct a feasibility study on
ecotourism based
ecotourism
Bundok ng Kabakan* Propose/develop Conduct a feasibility study on

ecotourism based
ecotourism
Environmental Mt. Irid Propose/develop Conduct a feasibility study on

ecotourism based
ecotourism

nearby areas
on the proposed
clustered tours or
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community-based
tourism
LGU-MTO
to the themed tours
Environmental Pamintinan Protected Harmonize the co- Conduct a feasibility study on
Landscape management of the the joint proposed co-
protected landscape management
Coordinate to NGAs like the

DENR, PAMB
*With less potential
Table. Man-made Potential

Site/
Attraction/Circuit
Physical/ Kitty & Mark Resort Propose/develop Conduct a feasibility study on
Infrastructure Le Arm’s Resort community-based the proposed community-
L.C. Nicolas Garden ecotourism based
Resort ecotourism
Develop a Tourism promotion by the
Mango Banana themed/circuit or LGU-MTO
Garden Resort clustered tours in
nearby areas
Malingoyo ng Legislate and enact Improvement of nearby local
Sagradong Lalim resolution, ordinances restaurants, hotels,
and/or executive orders accommodation and
Mahabang Buhanagin on the proposed coordination to local investors
clustered tours or for ticketing offices/center.
Dumagat-Remontado community-based
Tribe tourism
Propose a partnership
Avilon Zoo scheme between the
LGU and the Private
Airlex Private Lodge entities/owner for the
& Resort promotion of local
“Eco-Resort Town”
Annesa’s Resort dubbed in the CDP
(2016-2021)
Bahay Tianan and reformulation and
Function House revisioning as “Eco-
Frontier Tourist
CJ Gomez Private Resort’s Town” in the
Resort region.
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Cocoylandia Family
Resort
Costa Abril Resort
Curvera House Rental
Dado’s Resort
Dapal Resort
Don Elmer’s Resort

Emiliana’s Resort
Gavinita’s Cabal
Resort
ID and Che Resort

Jo-Nin’s Garden
Resort
Mascap Highlands
Resort
Merlita’s Venue
Private Resort
Montalban Water Park
N Country Ville
Resort
Noah’s Leisure Park
Rancho Luisito Resort
The Rock Resort

T.M Villanueva
Private Resort
Tom’s John Resort
Tres Marinas Resort
Vicky Boy Resort
Villa Elena’s Resort
Villa La Palouza
Resort
Villa Lucilla Resort
Villa Rivera Resort
Virginia and Boy
Resort
Villa Claudia Resort
Social Pamintinan Festival Develop a promotional Invigorate and intensify

campaign to highlight Pamintinan Festival through a
the Pamintinan Festival month long town celebration
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in the local & national showcasing street dancing

print and broadcast competition and other multi-
media faceted activities depicting
Montalbeños culture
Integrate other possible Adopt the following
activities that festivities:
showcases Montalban a.Agri-tourism fair
strengths in terms of b.Dumagat Tribe’s fair
agri and socio-cultural c. Barangay Night/Affair
activities d.Schools, Colleges,
Universities activity
competition
e.NGOs and other organization
activities and competition
f.Trade’s Fair
g. Job’s Fair
h.Native Foods’ Fair
i. Craft making contest or fair
j.Extreme sports competition
k. Night market
l. Battle of the Band
Show/competition
m.Photography contest and
other Art contest
Table. Urban Revitalization of Montalban

Site/
Attraction/Circuit
Physical/ The Andres Propose development of Construction of Andres
Infrastructure Bonifacio Gateway Andres Bonifacio as a tourist Bonifacio Gateway
landmark.
Legislate and enact resolution, Construct necessary markers for
ordinances and/or executive identification
orders on the proposed
Andres Bonifacio Gateway
Delineate and identify
necessary location/zone for the
proposal
Coordinate to local barangay
Physical/ The Bernardo Propose development of Construction of Bernardo
Infrastructure Carpio Obelisk Bernardo Carpio Obelisk Carpio Obelisk Landmark
Landmark Landmark
Bernardo Carpio Obelisk
Landmark
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proposal
Physical/ Emilio Aguinaldo Propose development of Construction of Bernardo
Infrastructure Statue Emilio Aguinaldo Statue Emilio Aguinaldo Statue

Emilio Aguinaldo Statue
proposal
Physical/ The Vista View Propose development of Construction of Bernardo
Infrastructure Deck Vista View Deck Vista View Deck

Vista View Deck
proposal
Physical/ “Linear Greenway” Propose/revival of “Linear Build facilities like parks,
Infrastructure along Marikina Greenway” projects (as per playgrounds,
River CLUP) jogging/biking/motor lane,
picnic grooves, and camping
grounds.
Adopt an environmental Relocation of squatter area
conservation projects in (Resettlement area)
Marikina River
Legislate and enact resolution, Improve road network along
ordinances and/or executive existing roads with lighting
orders on the proposed linear facilities
greenway projects
Coordination of projects to Propose/improve flood control
NGAs (DPWH, NIA) projects
Build office for admin and
maintenance (Linear greenway
project)
Rescue/Medic Team and MTO.
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Build support facilities, wharf

improvements, shed,
Planting of trees (natural shade
and protection)
Physical/ Wawa Zip Line Propose development of Construction of Wawa Zip
Infrastructure Wawa Zip Line Line
Wawa Zip Line
proposal
Conduct feasibility studies
Relocate settlers to new
housing area.
Identify tourism-related
livelihood opportunities.
Tourism planning for host
barangay/s
LGU-MTO
Physical/ Proposed Macabud Propose development of Conduct a feasibility study on
Infrastructure Eco-Park and Macabud Eco-Park and the proposed Eco-Park and
Botanical Garden Botanical Garden Botanical Garden
Legislate and enact resolution, Build/construction of proposed
ordinances and/or executive Eco-Park and Botanical Garden
orders on the proposed Eco-
Park and Botanical Garden
Build support facilities, shed,
landscaping, visitor and plants
center
Build facilities like parks,
playgrounds, jogging/biking,
picnic grooves, and camping
grounds.
Build office, maintenance
office
Economic Bernardo Carpio Propose development of Construction of Bernardo
Cultural/Heritage Bernardo Carpio Carpio Cultural/Heritage
Tourism Center Tourism Center; construct
display area.
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Eco-Cultural/Heritage
Tourism
proposal
and the School administration
where the proposal to be
located
Conduct feasibility studies
LGU-MTO
Rodriguez (Montalban) Urban Revitalization

Infrastructure Development
Noranha (1976), viewed tourism development as a process of physical changes. He
identified three stages beginning with the discovery of an area by tourists. As word of discovery
spreads, tourist flow in the area increases and host societies respond to the new economic
activity, usually by beginning to construct facilities and offering services in demand by tourists.
If tourism continues to expand, it enters the last stage of development in which it is fully
institutionalized. It becomes a formal business activity complete with attractions, service
facilities and organizations dedicated to supporting and promoting tourism in certain area.
Tourism development should be aimed at the well-being of local communities. It should

maintain a balance between the interests of local communities and those of tourists based on the
principle of equity. Tourism development should be carried out on the basis of careful planning
with the broad involvement of local communities, including young people and the private sector.
And lastly, tourism development should be implemented in a way that not only increases
revenues at the state and local levels, but also improves the quality of life at the community level
(Tourism Marketing, 1997).
Developing tourism in a certain area seemed to be a common idea that has been shared
across different parts of the globe for it offers a variety of benefits. Tourism is a good source of
income increases tax revenues, rise in the standard of living, changes in the age composition of
the population, increase in the level of educational attainment, improved means of
communication, and increased social awareness regarding the well-being of other people and all
there have united to generate interest and interactions among the nations of the world (Grollier,
1995).
Sen. Richard Gordon (Phil. Star, 2006), a former Department of Tourism (DOT)
Secretary, stated that tourism development must be coupled with improving the tourism service
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of the country through effective regulation. Our goal must be to truly make the Philippines
Tourism Development in Region IV 227 globally competitive within the region. Our resorts and
hotels have yet to be globally competitive. The DOT must continuously raise the bar for
performance and demand excellence from the private sector. Then, there exists the imperative to
upgrade existing destinations and develop new ones. Gordon noted that at present it appears that
our hotels and resorts can only accommodate 3 million tourists. To fully take advantage of the
global tourism boom and a strengthened marketing effort, we must properly plan and develop
tourism zones in a manner that respects local culture and the environment.
The municipality of Rodriguez is having a lot of tourism potentials from Nature, Culture,
Ecotourism, Agritourism, Food and Beverages, and Built-environment but there is a need to
develop its infrastructure for better promotion and marketing.
Part of developing the tourism industry in the locality is by developing infrastructures for
future tourist destination. Some development strategies that can be established are the following.
The Andres Bonifacio Gateway

The construction of Andres Bonifacio Gateway in municipal boundaries in Quezon City,
San Mateo and Bulacan Boundaries will serve as the entrance point and a form of landmark of
tourists in mapping the areas. It also serves as the first attraction of the tourists and visitors. See
figure 1 below for the proposed design.
Figure 1. Construction of Andres Bonifacio Gateway

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The Bernardo Carpio Obelisk Landmark

The Construction of “Bernardo Carpio Obelisk Land Mark” in Montalban Sport Center
will be an additional attraction to tourists from nearby localities and other places. A good fitness
and sport center with an open type infrastructure design should not only a place of exercise and
games but also a tourist destination. See Figure 2 below for the proposed design and
specification.
Figure 2. Construction of “Bernardo Carpio Obelisk Land Mark”
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Figure 3. 3D visualization of “Bernardo Carpio Obelisk Land Mark”
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Emilio Aguinaldo Statue

The construction of Emilio Aguinaldo Statue will not only add to the tourist attractions
but also serves as the promotion of our national hero that tourists maybe interested to know. A
short story engraved in a “metallic or bronze plate” shall be installed below the foot of the
human statue. See Figure 3 below for the proposed design and specification.
Figure 3. The construction of Emilio Aguinaldo Statue
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The Vista View Deck

The construction of Vista Viewing Deck at Hilltop location of Quezon City Boundary
along Litext Road is an additional benefit to tourism industry in the municipality of Montalban.
It will be one of favorite destinations of local tourists and visitors. See Figure 4 below for the
proposed design and specification.
Figure 4. Construction of Vista Viewing Deck

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To be more lively and breathtaking scenery, some infrastructure features to be established in the
Vista view deck development are the following.
• View deck
• Bicycle path
• Hilltop viewing deck
• Car and bicycle parking
• Kiosk and food cart
• Landscape
• Road
The Marikina River Site Development Plan (Linear Greenway)

The development of Marikina River traversing the municipality of Montalban will not
only mitigate the proper environmental management and disaster risk reduction but also a
revenue generator of the LGU. It will also serves as the pilot project for our pursuance of our
commitment in the adaptation of climate change in which not only a local issue but a global one.
Part of this development are the preventive measures in returning the “Floodplain” areas
of the river to its original form by gradually reducing the settlements in the areas, stopping the
quarrying that causing the devastation of river natural resources, planting more trees for the
beautification of the areas, maintaining balance ecosystem and empowering the people of the
importance of taking care and conservation of our nature and the environment.
Some infrastructure to be established in this development plan are the following.
• Bridge
• Restaurants
• Resorts and Hotels
• Linear road development
• Tourist products
• Boat riding
• River landscape development and beautification
• Riverbank protection with scenic design
• Dredging and river engineering development
A proposed design and specification can be seen in Figures 5 and 5.1 below.
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Figure 5. Linear Greenway
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Figure 5.1. 3D of Linear Greenway Corridor
Figure 5.2 3D Visualization of Linear Greenway Corridor
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The Proposed Macabud Eco-Park & Botanical Garden and Convention Center
The development of Macabud Eco-Park & Botanical Garden and Convention Center is a
new place for all people of Rodriguez and foreign visitors who has passion and love for nature.
This is a great place for unwinding and relaxing after a week of hard work in the city life which
is adjacent to MRT-7 intermodal terminal.. A venue for a lazy family who will enjoy the day
doing nothing but happiness and pleasure. Or, just a quick turn at the end of the day to release
stress and get along with the genuine sound of a fresh brisk of water in the lagoon and fountain
at the heart of the site, the sleepy sound –chanting birds and blossoming ornamental plants that
will capture your eyes and make selfies. This is also a site for picnic grooves, pictorials and a
lovers lane. A pick scene for an engaged couple doing their pre-nuptial activities capturing the
beauteous romantic moments with convention hall center suitable to hold their event and other
culminating activity and a lot more this picturesque background could offer more.
To attain this proposal some physical features has to be built, these are the following:
• Convention/ExhibitionCenter (outside urban area)

• Man-made lagoon
• Botanical garden
• Eco-park
• Picnic grooves
• Forest/garden area
• Wildlife observatory
• Admin & maintenance offices
• Small cottages/rest area
• Meditation area
• Nursery
• Boating
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Figure. Proposed Macabud Eco-Park & Botanical Garden
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Transportation
Transportation is one of the backbone of development through linkages of places,
businesses and people. These elements of development contribute substantially to socio-
economic growth of a locality.
According to Dinu (2018), “transport through its role of movement of goods and people,
decisively influences the other branches of the world economy, including international tourism”
and as well as the host country. There is a general understanding that travel industry grows more
when there are better transportation frameworks (Shah, 2019).
In Montalban to better enjoy the visit, road infrastructure development has to emerge to
be able to adapt and habituate to the current trend. In order to achieve this, the need to
reinvigorate the municipality’s road network is vital to link sectoral growth of development. The
recent proposed development by a private entity and the national government to construct the
MRT-7 and C-6 Road is very significant to this effect, it will bring traffic easement and easily
connect people and places to major thoroughfares and vital location in the country.
Delineated by: Team Qatar
Figure. Existing Road Network and the Proposed Andres Bonifacio Gateway (Point of Entry)
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To amplify the recent development, the proposed and establishment of “Linear

Greenway Corridor” as planned in the CLUP of Rodriguez (Montalban) and in this study is
being blended to bring inclusivity of growth in the municipality to the national framework plan.
The establishment of Linear greenway will inter-connect rural and urban areas along the
stretch of Marikina River and the town proper following the norms of physical segrgation in
buit-up area. The road way consists of a dedicated jog and cycling lane and walkway that is
being separated to vehicular track for a more pleasant and safer journey. In the study conducted
by Mamoli, 2003, concluded that “the cycle path and pedestrian walkways scheme was
conceived as a comprehensive multi-purpose tool to promote the greater use of walking and
cycling for short distance commuting, and increased use of public transport for the mid- to long-
distance commuter via a better integrated transport system.” This strategy is being visioned in
the new “City of Montalban” in the near future.
The local and the visitors will enjoy the green environment in the urban and suburbs area
seeing ornamental plants and greeneries in footpath and jog/cycling track and the road itself with
ample esplanade and small pocket parks with benches as a rest station area. Aside to that, the
construction of a gateways in four (4) entry points of Montalban will serves as an identity to this
Eco-frontier tourism site in the region.
Figure. Urban revitalization of Montalban

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The urban renewal construction includes the following:

• Linear Greenway Corridor
• Roads and Bridges
• Jog lane
• Foothpath
• Cycling lane
• Esplanade with rest station area
• Island Trees
• Lighting facilities
• Public toilets
• Pedestrians
• Police post
• Bus terminal
The New Town Center

Tourism is one of the world’s largest industries, and shopping is the most popular activity
for tourists, Kinley & Froney (2002). In their study, tourist continually seek more diverse and
rich experiences through new adventures and new locations. Shopping centers can target tourists
more effectively, encourage longer visits, gain a competitive advantage and create an image that
is marketable (Johnson, 1990).
New Town Center is one of the solution to address urban decay in the municipality of
Montalban as part of the urban renewal which will attract foreign and local visitors in the country
aside from the natural beauty they can explore in the area. This establishment being a huge
magnet in the industry, will boost local economy and create new opportunities to locals and the
government.
Existing Montalban Town Center

Source: https://www.xentromalls.com/mall-locator/montalban-town-center/
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The town center includes the following:

• Shopping malls
• Restaurants
• Boutiques
• Integrated Bus and PUV Station and Parking center
• Open and closed gardens/fountains
• Ticketing booths
• Tourism booth/station
• Other commercial establishments
Eco-Cultural/Heritage Tourism
Legend, history and adventure converge in Wawa
In addition to the cultural celebration of Dumagat Tribe in the municipality of Montalban,
Rizal, the Bernardo Carpio story and other historical advantages in the locality shall be given
recognition by adding them in the local holidays and celebrations to better promote and add them
to the tourism activities in the area.
Sitio Wawa in Rodriguez (formerly Montalban) in Rizal, lies in between the 426-meter
high Mount Pamitinan and 424-meter high Mount Binacayan. Its abandoned reservoir is visited
mostly by hikers and mountaineers as the jump-off point for the trek to either beginner-friendly
mountain, two of three mountains in a well-loved trilogy hike (the other is 517-meter high Mount
Hapunang Banoi). The two mountains form a scenic view that appears like a portal to the sky,
hence the name wawa, the Dumagat term for “entrance.” Wawa Gorge is also the place to be for
the relatively new, adrenaline-pumping and extreme sport of rock climbing. The gorge’s 400-
meter high cliffs provide different levels of difficulty for rock climbers.
Legend has it that, in olden times, folk hero Bernardo Carpio, a demigod and giant of
extraordinary strength (our version of Hercules or Atlas), was said to hold the two mountains
apart with his mighty hands, to prevent them from colliding. His enemy, the enchanted king of
the mountains of San Mateo (whom Bernardo defeated by in a wrestling match) had his revenge
when he enticed Bernardo to enter Pamitinan Cave.
The king blocked the entrance with two gigantic boulders of rocks, and trapped him
inside forever, thus shackling him to prolonged bondage. When an earthquake occurs every 100
years, it is said to be Bernardo breaking one of his chains.
It is said that when all his chains have been broken, he would then liberate all his
countrymen from their own slavery. Jose Rizal was said to have made a pilgrimage to the area to
pay homage to this versatile symbol of freedom. The riverbed is said to have a boulder with a
hollow that forms what looks like a gigantic footprint, attributed by locals to Bernardo Carpio.
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Historically, the site was used as a hide out by the revolutionary leader Andres Bonifacio,
who made one of Pamitinan’s caves as the Katipunan’s secret headquarters. Here, Bonifacio and
eight of his men entered the cave on Palm Sunday and came out on Good Friday. Inside, they
declared independence from Spain on April 12, 1895, over a year before the Revolution started,
by inscribing on the cavern wall, in what looks like charcoal (possibly soot from a torch), the
words “Viva la Independencia.”
During a three-month-long battle in 1945, the cave was turned into a Japanese armory.
Many Japanese died here from American fire. In 1977 a concrete marker commemorating them
was fixed on the cliff wall over the cave’s mouth. Treasure hunters are also said to be attracted
by rumors of gold buried in the caves. In 1985 the cave was declared a National Geological
Monument. In 1996 the area was declared a Protected Landscape managed by the Department of
Environment and Natural Resources and the Department of Tourism.
The prominent landmark of Sitio Wawa is Wawa Dam (also known as Montalban Dam),
a 500-meter trek, along a ridge, from the sitio. Along the narrow, paved trail are stores selling
organic vegetables, river shrimps, crabs, eels, carp, charcoal, assorted fruits, snacks and
beverages to tourists. On Tuesdays and Fridays, foot traffic is heavy on the trail, with young men
carrying sacks of fruits and vegetables. The dam is reached after crossing a metal footbridge.
Coupled with the beautiful landscape of 80-160 feet high white rock walls, limestone crags and
marble boulders, the dam is perfect for photography.
Wawa Dam is an 85 meter (279 feet) long and 12 meter (40 feet) high gravity dam
constructed over the Marikina River. This slightly arched dam is situated in the 360-meter (1,180
feet) high Montalban Gorge or Wawa Gorge, a water gap in the Sierra Madre Mountains, east of
Manila. During summer, cottages are built at the foot of the dam but, during the rainy season,
they are removed because of the heavy impact of water. The dam, built in 1904, started operating
in 1909 to provide the water needs for Manila but it was closed in 1962 due to deterioration and
lack of water supply, and ultimately abandoned when it was replaced by the La Mesa-Ipo-Angat
watershed system. Wawa Dam is still pictured in the official seal of the local government of
Rodriguez.
For those who are not fans of mountain hiking, Wawa Dam has picnic spots. If you don’t
want to bring your own food and beverages, sari-sari stores, food stalls and a wet market are
available in the place.
Wawa Zipline
The proposed to construct a Zipline along Wawa Dam is an additional attraction for
visitors and tourists both local and international. The scenic view and the elevation from both
sides of the river is a perfect development for a zipline project.
An additional to this attraction, the floodplain of the river can also be developed for a
picnic site, unwind area and an additional center for environmental awareness by advocating and
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empowering locals and visitors on the significance and importance of conservation and taking
care of our natural resources for sustainable biodiversity.
The construction of the Wawa zipline as an additional attraction contains the following:
• Zipline structure
• Picnic site
• Bamboo bridges
• Nipa/Bamboo cottages
• Interaction to Dumagat tribes (photo ops, balsang kawayan boat ride)\
• Eatery food stall
• Souvenir shops
See below Figures 6 and 6.1 for proposed design and specification
Figure 6. Wawa Zipline (Perspective)

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Figure 6.1 Wawa Zipline (Site Development Plan & Section)
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Agritourism and Ecotourism

This is Montalban’s potential to agri-business industry that may be of huge factor to
growth development of the municipality. The local communities, the barangays including the
Dumagat Tribes are one of the key host area for the business. Agro-Ecotourism plays a big role
in the community as it functions to be socio-psychological; economic; spatial and environmental.
Organic Agricultural tourism has become a necessary means for many small farms’ survival. By
diversifying business operations, farm operators are able to ensure a more stable income. This is
because agro-ecotourism activities can occur during times of the year that crops may not be in
season, and by providing a completely separate stream of income. Some studies have found that
agro-ecotourism operations often benefit their surrounding communities by drawing tourists to
the area. The economic boost by the increase in traffic can be beneficial to rural areas in need of
diversified streams of income.
Agro-ecotourism has more categories such as direct-to-consumer sales (e.g., farm stands,
u-pick), agricultural education (e.g., school visits to a farm), hospitality (overnight farm stays),
recreation (e.g., hunting, horseback riding), and entertainment (e.g., hayrides, harvest dinners).
Most agritourists spent time visiting farm stands, picking fruit, or feeding animals; others may
navigate a corn maze or do a farm stay, assisting with chores or organic agricultural or ranch
work.
Figure 7. Dumagat Tribe Community-Based Agro-Ecotourism Site (Perspective)
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Why is agritourism and ecotourism important?

Agro-ecotourism also provides communities with the potential to increase their local tax
bases and new employment opportunities. Additionally, agro-ecotourism provides educational
opportunities to the public, helps to preserve agricultural lands, and allows states to develop
business enterprises.
As part of the tourism development strategies, promotion of Dumagat Tribe Community-
Based Agro-Ecotourism is not only one of the revenue generators but also serves as the
promotion of good agricultural practices in the region. See figure 7.1 (Site Development Plan)
below for the proposed design and specification.
Figure 7.1 Conceptual Site Development Plan (Agro-Ecotourism)

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Figure 7.1 Conceptual Aerial Perspective (Agro-Ecotourism) / Community-Based Model
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Conservation Management Plan and Protection

Saving the Marikina River
Re-echoing the environmental conservation projects in Marikina River in Marikina City,
the municipality of Montalban can also adapt similar projects to better manage the tail of the
river traversing the locality. There shall be a need to build parks, playgrounds, for jogging lands,
picnic groves, and camping grounds, and the relocation of squatters from the Markina River
banks to a safer and better place. These projects shall not be built in the floodplain areas of the
river but at least having the proper easement in order to avoid future floods and other natural
disaster cause by environmental denudations.
More green projects along the river basin shall be part of the environmental conservation
projects. Quarrying, mining and other disastrous activities shall be stopped and the areas where
these activities took place shall be rehabilitated to remedy and prevent any future natural
calamity.
We have witnessed the onslaught of the typhoons Rolly and Ulysses that submerged all
the houses in lower part settlements in the municipality. This can be avoided if a proper land use
plan was applied in these areas. Resettlement of these residents in a much safer place is vital not
only for their lives and livelihood but also for the local government. Refer to figure. A concept of
‘linear greenway” development along Marikina River.
The proposal incorporates the co-management between the LGU and the DENR-
PAMB to further harmonize the existing state of the protected area to invigorate the management
system.
The plan and activities proposed in this development and management are:
• Tree planting activities and greenery along river banks
• River desiltation
• Resettlement of informal settlers along river floodplain areas
• Construction of river flood control system
• Integration of linear greenway concept
• Enactment of statute/law for the stoppage of quarrying, mining, illegal logging and other
form of disastrous activities in the “Upper Marikina River Basin Protected Landscape”.
• Emergency Monitoring Rescue Center & Maintenance Office
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Figure. Prototype “Linear Greenway” Development and Vista Viewing deck
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Emergency
Monitoring
Rescue Center
Figure. Prototype Open space and Emergency Monitoring Rescue Center & Maintenance Office
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Cluster Strategy and Tourism Circuits

In the tourism guidebook for local government units (2017), cluster strategy and tourism
circuits is one of the types of tourism strategies that are being employed in formulating tourism
plan.
The government of Montalban will make use of cluster strategy and the tourism circuits
to further help achieve their marvelous and first-class aspirations in terms of development as it is
the appropriate tourism strategy.
The below figures will delineate Montalban’s tourism circuit which will define the
tourism potentials in the locality and the neighboring municipalities which will ignite growth
within the region.
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Figure. Site/Circuit Location Maps

Delineated by: Team Qatar
1. Mascap Multiple Day Hike
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2. San Rafael River and Mountain Adventure
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3. Mt. Kapanan Adventure with Dumagat
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4. Montalban Historical Tour
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5. San Jose-Mascap-Puray 4x4 Mt.Bike Trekking Adventure
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6. Mt. Parawagan 4x4 and Mountain Bike Trekking Adventure
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7. Pamintinan Protected Landscape Adventure
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8. San Isidro-Puray Hiking Adventure
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9. San Rafael River Adventure
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10. Montalban Educatinal Tour and Leisure
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11. Mt. Lagyo Malsya Bike Trekking
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12. San Jose-Macabud-San Isidro Balabag Bike Trail
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Implementation Plan
for Priority Programs,
Projects and Activities
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Credit: https://threemindsoneblog.wordpress.com
“Mt. Lubog”
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Chapter 5. Implementation Plan for Priority Programs,

Projects and Activities
This chapter entails the implementation plan of the priority programs, projects and
activities of the Municipality of Rodriguez (Montalban), Rizal after its rudimentary review,
analysis, assessments, and calculations of the entire planning area.
Javier and Elazigue (n.d.) articulated in their study, that tourism as a product and service
oriented industry, could generate widespread benefits and impacts to the economy and society.
And, they explained also, in the context of sustainable development, local governments also play
important roles on the success of its local tourism industry, Javier and Elazigue (n.d.).
The Municipality of Montalban outlined the execution programme from conceptual to
implementation of the project deliverables in 5- year duration period from 2021 to 2025. The
table mapped out each and every PPAs as identified in the earlier chapter as a strategy and
solution to the current state of the municipality.
According to Mcconnell (2010) a well-thought out plan of action – the project
implementation plan – is a must-have for your team to produce the deliverables on time, on
budget. He also stated that, “having such a plan in place allows you to implement project
delivery processes, coordinate the effort of team members, state the scope of work, identify the
deliverables, and respond to any scenarios actually running within your project”.
Thus, the following presents the implementation plan for 2021-2025 which will guide
and direct LGU in maneuvering the sectoral linkages attendant to the tourism developmental
plan of Montalban.
Implementation Plan
Estimated
Implementers/ Timeline Budgetary
Specific
Actions / Activities Office Requirements
Strategies
Responsible / Indicative
2021 2022 2023 2024 2025 2026 2027 2028 2029 Cost
Tourism Potential – Environmental Sector
Goal: To encourage sustainable use of resources and promote inclusiveness among all sectors of the society.
Mascap Multiple
Day Hike
Propose Conduct a feasibility study MTO / LGU
development of on the proposed multiple
500,000
the hiking day hike
adventure
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Legislate and Multiple day hiking to Mt. MTO /

enact resolution, Sipit,Espadang Bato, Concerned
ordinances and/or Ayaas and sidetrip to NGO, PO
executive orders Payran falls groups 500,000
on the proposed
Mascap Multiple
Day Hike
Optional Side trips: Hike MTO / LGU
and swimming at Payaran 500,000
falls
Prepare the general MTO / MPDO
tourism plan for this activity 500,000
Identify partners in MTO /

operating this tourism Concerned
100,000
activity NGO, PO
groups
Coordinate to different MTO /
local mountaineering Concerned
100,000
groups NGO, PO
groups
Tourism promotion by the MTO / LGU
LGU-MTO 1,000,000
San Rafael River

and Mountain
Adventure
development of on the proposed multiple
the San Rafael day hike
500,000
River and
Mountain
Adventure
Legislate and Exploration of river and MTO /
enact resolution, mountain adventure Concerned
ordinances and/or NGO, PO
executive orders groups
1,000,000
on the proposed
San Rafael River
to Mountain
Adventure
Hiking/trekking to Mt. MTO /
Susong Dalaga, Mt. Lagyo, Concerned
500,000
and Mt. Parawagan NGO, PO
groups

500,000
activity NGO, PO
groups
500,000
groups NGO, PO
groups
LGU-MTO 1,000,000
San Rafael River

adventure

development of on the proposed San
500,000
San Rafael River Rafael River adventure
adventure
Legislate and Exploration of river and MTO /
enact resolution, other adjacent potential Concerned 500,000
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ordinances and/or area NGO, PO

executive orders groups
on the proposed
San Rafael River
adventure
Swimming and picnic MTO / LGU
activity 500,000
Ride water adventure with MTO / LGU

Dumagat Tribes (Balsang 500,000
kawayan)

500,000
activity NGO, PO
groups
500,000
groups NGO, PO
groups
LGU-MTO 1,000,000
San Isidro-Puray
Hiking
Adventure
development of on the proposed San
500,000
the hiking Rafael River adventure
adventure
Legislate and Hiking adventure to Mount MTO / LGU
enact resolution, Balabag,Mount Lubog
ordinances and/or
executive orders 500,000
on the proposed
San Isidro-Puray
Hiking Adventure
Swimming at Panitingian MTO / LGU
Lagoon 500,000
Lubog Cave exploration MTO / LGU

(Summer season only) 500,000


500,000
activity NGO, PO
groups
500,000
groups NGO, PO
groups
LGU-MTO 1,0600,000
Mt Parawagan
4x4 and
Mountain Bike
trekking
adventure (Sitio
Wawa to Mt.
Parawagan
Summit)
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development of on the proposed Mountain
Mountain Bike Bike trekking adventure 500,000
trekking
adventure
Legislate and Biking and 4x4 adventure LGU / DPWH /
enact resolution, Private
ordinances and/or Entrepreneurs
executive orders
on the proposed 1,000,000
Mt Parawagan
4x4 and Mountain
Bike trekking
adventure

100,000
activity NGO, PO
groups
100,000
groups and sports NGO, PO
enthusiasts organizations groups
LGU-MTO 1,000,000
San Jose-San
Isidro-Mascap-
Puray 4 x4 and
Bike trekking
adventure
development of on the proposed Mountain
Mountain Bike Bike trekking adventure 500,000
trekking
adventure
Legislate and Dirty and extreme Puray MTO / Private
enact resolution, 4x4 and Bike trekking Entrepreneurs
ordinances and/or adventure
executive orders
on the proposed
500,000
San Jose-San
Isidro-Mascap-
Puray 4 x4 and
Bike trekking
adventure

500,000
activity NGO, PO
groups
500,000
LGU-MTO 1,000,000
Mt. Lagyo-
Malasya
Extreme
Motor/mountain
bike trekking
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development of on the proposed Extreme
Mt. Lagyo- Motor/mountain bike
500,000
Malasya Extreme trekking
Motor/mountain
bike trekking
Legislate and Dirty and extreme 4x4 and MTO / Private
enact resolution, motor/Bike trekking Entrepreneurs
ordinances and/or adventure
executive orders
on the proposed 200,000
Mt. Lagyo-
Malasya Extreme
Motor/mountain
bike trekking

500,000
activity NGO, PO
groups
500,000
LGU-MTO 1,000,000
Mt. Kapanan
Adventure with
Dumagat
development of on the proposed Mt.
Mt. Kapanan Kapanan Adventure with 500,000
Adventure with Dumagat
Dumagat
Legislate and Camping and hiking MTO / LGU
enact resolution, activities and explore other
ordinances and/or potential activities
executive orders
500,000
on the proposed
Mt. Kapanan
Adventure with
Dumagat

100,000
activity NGO, PO
groups
100,000
LGU-MTO 1,000,000
Montalban
Multiple Cave
Exploration
Conduct a feasibility study MTO / LGU
on the proposed Multiple 500,000
Cave Exploration
Legislate and Cave exploration and MTO / LGU
enact resolution, nature tour to Lubog, 500,000
ordinances and/or Tangalaw and Pamintinan
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executive orders Caves

on the proposed
Montalban
Multiple Cave
Exploration

500,000
activity NGO, PO
groups
100,000
LGU-MTO 1,000,000
Tourism Potential – Infrastructure Sector
Goal: To provide support infrastructure and facilities that will boost local tourism growth in the region.
“Linear
Greenway”
along Marikina
River
Propose/revival of Conduct a feasibility study MTO / LGU
“Linear on the proposed “Linear
Greenway” Greenway” along Marikina 500,000
projects (as per River
CLUP)
Adopt an Build facilities like parks, LGU / DPWH
environmental playgrounds,
conservation jogging/biking/motor lane, 3,000,000
projects in picnic grooves, camping
Marikina River grounds
Legislate and Relocation of squatter area LGU / NHA
enact resolution, (Resettlement area)
ordinances and/or
executive orders 10,000,000
on the proposed
linear greenway
projects
Coordination of Improve road network LGU / DPWH
projects to NGAs along existing roads with 5,000,000
(DPWH, NIA) lighting facilities
Propose/improve flood LGU / DPWH
control projects 5,000,000
Build office for admin and LGU / DPWH

maintenance (Linear 1,00,000
greenway project)
Build office, communication MTO / LGU /
facilities/equipment that will DPWH
serve as emergency
response center in
20,000,000
partnership with barangays
to local PNP,
MTO
Build support facilities, MTO / LGU /
wharf improvements, shed, DTI 30,000,000
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“pasalubong/kakanin”
center
Tourism promotion as MTO / LGU

“Bike lane capital of Rizal” 1,000,000
Planting of trees (natural MTO / LGU /

shade and protection) DENR 500,000

Vista viewing
deck (Rodriguez
Built-up areas or
Town proper)

development of on the proposed Vista 500,000
Vista view deck viewing deck
Legislate and Build/construction of Vista MTO / LGU /
enact resolution, view (sightseeing place DPWH
ordinances and/or overlooking natural
executive orders sceneries) 1,000,000
on the proposed
Montalban
Historical Tour
Coordination of Construction of Vista view MTO / LGU /
projects to NGAs (sightseeing place DPWH
5,000,000
(DPWH) overlooking natural
sceneries)
shed, landscaping, visitor DTI
20,000,000
and “pasalubong/kakanin”
center
Build facilities like parks, LGU / DPWH
playgrounds,
jogging/biking/motor lane, 10,000,000
grounds
serve as emergency
response center in
1,000,000
to local PNP,
MTO.


Tourism Potential – Social Sector
Goal: To foster gender sensitivity and enhance visitors’ satisfaction in the municipality of Rodriguez, Rizal.
Montalban
Historical Tour
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development of on the proposed Montalban
500,000
historical-cultural Historical Tour
tour
Legislate and A cluster themed tours in MTO / LGU
enact resolution, Liamzon ancestral house,
ordinances and/or Rodriguez ancestral House
executive orders and Pamintinan cave 2,000,000
on the proposed
Montalban
Historical Tour
Coordination of Educational lectures on MTO / LGU /
projects to NGAs each historical sites Academe 500,000
(NHCP) Institutions
LGU-MTO 1,000,000
Conduct tourism capability MTO / NGO,

building/seminar on Tour Private 1,000,000
guiding/lecturer Institutions
Improvement of nearby MTO / LGU /
local restaurants, hotels, Private
2,000,000
accommodation as a side Entrepreneurs
trip to the themed tours
Conduct feasibility study on MTO / MPDO
this activity 500,000


100,000
activity NGO, PO
groups
Montalban
Educational
Tour and
Leisure (Noah’s
Arck, Avilon zoo
and Botanical
garden)
Montalban Educational Tour and
500,000
Educational tour Leisure
and leisure to
private entities
Legislate and A cluster themed tours in MTO / LGU
enact resolution, Liamzon ancestral house,
ordinances and/or Rodriguez ancestral House
executive orders and Pamintinan cave
2,000,000
on the proposed
Montalban
Educational Tour
and Leisure
Educational lectures on MTO /
each historical sites Academe 100,000
Institutions
LGU-MTO 1,000,000
Conduct tourism capability MTO / NGO,

building/seminar on Tour Private 100,000
guiding/lecturer Institutions
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20,000,000
Basic skills training MTO / TESDA
/ LGU 100,000

Tourism Potential – Economic Sector
Goal: To contribute to poverty alleviation by empowering local residents in extensive participation and involvement in community-based agro-
ecotourism.
Agritourism

500,000
Dumagat Historical Tour
Agritourism
Legislate and Construction of Multi- MTO / LGU
enact resolution, Purpose hall serves as
ordinances and/or emergency evacuation
2,000,000
executive orders center
on the proposed
Agritourism
Construction of traditional MTO / LGU
houses 5,000,000
Construction of Dumagat MTO / LGU

Skills and technological
5,000,000
and organic agriculture
schools
Construction of manmade MTO / LGU
ponds and fisheries 10,000,000

Organic Agriculture house 5,000,000
Construction of agro MTO / LGU

market 15,000,000
Construction of gallery and MTO / LGU

souvenir shops 5,000,000

Sacred Places replica 5,000,000
Planting of native trees and MTO / LGU /

other flora species DENR 5,000,000
Promotion of Dumagat Folk MTO / LGU

games 5,000,000
Festival Cultural show MTO / LGU

2,000,000
Build/improve support MTO / LGU

facilities like lightings, 10,000,000
water etc.
Improvement of MTO / LGU
communication
equipment, facilities and 10,000,000
partnerships
with barangays and other
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offices
(direct from host barangay
to local
PNP, Rescue, Medic, LGU
Tourism
Office)
Ensure that the policy of MTO / LGU
culture/gender/environment
sensitivity and inclusive
growth (and
other policies as identified 5,000,000
in the
ordinances or by the
tourism council) are
considered in the design
tourism plan for this activity 1,000,000
Existing Natural Views – Environmental Sector
Goal: To encourage sustainable use of resources and promote inclusiveness among all sectors of the society.
Mt. Pamintinan
Propose/develop Conduct a feasibility study MTO / LGU

community-based on the proposed
500,000
ecotourism community-based
ecotourism
Develop a Conduct tourism capability MTO / NGO,
themed/circuit or building/seminar on Tour Private
500,000
clustered tours in guiding Institutions
nearby areas
Legislate and Tourism planning for host MTO / LGU
enact resolution, barangay/s
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 5,000,000

2,000,000
Mt.Binacayan

500,000
ecotourism
500,000
nearby areas
ordinances and/or 500,000
executive orders
on the proposed
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clustered tours or
community-based
tourism
LGU-MTO 5,000,000

2,000,000
Mt. Hapunang
Banoi

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 5,000,000

10,000,000
Mt. Lagyo

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

2,000,000
Mt. Susong
Dalaga

500,000
ecotourism
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500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

10,000,000
Mt. Parawagan

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 10,000,000

10,000,000
Mt. Ayaas

5,000,000
ecotourism
1,000,000
nearby areas
ordinances and/or
executive orders
1,000,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000
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2,000,000
Mt. Sipit Ulang
500,000
ecotourism
100,000
nearby areas
ordinances and/or
executive orders
100,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

20,000,000
Mt. Lubog
500,000
ecotourism
100,000
nearby areas
ordinances and/or
executive orders
100,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

10,000,000
Mt. Balabag

500,000
ecotourism
500,000
nearby areas
ordinances and/or 500,000
executive orders
on the proposed
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clustered tours or
community-based
tourism
LGU-MTO 1,000,000

10,000,000
Espadang Bato

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
100,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

2,000,000
Mt. Kapanan

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

20,000,000
Puray/Panas
Falls

500,000
ecotourism
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500,000
nearby areas
ordinances and/or
executive orders
1,000,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

20,000,000
Biteng Uhay
Falls

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

20,000,000
7 Infinity Pools

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000
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2,000,000
Tu-ay Falls

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

2,000,000
Karugo Falls

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

2,000,000
Panintingan
Lagoon

500,000
ecotourism
500,000
nearby areas
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ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 5,000,000

2,000,000
Pamintinan
Protecgted
Landscape
Adventure
500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

20,000,000
Lubog Cave
(puray)

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

20,000,000
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Pamintinan Cave

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

20,000,000
Montalban
Gorge

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

20,000,000
Mt. Lubog
Summit
Limestone
Formation
500,000
ecotourism
500,000
nearby areas
500,000
ordinances and/or
executive orders
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on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

20,000,000
Estampang Bato

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

20,000,000
Wawa Dam

500,000
ecotourism
500,000
nearby areas
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
LGU-MTO 1,000,000

2,000,000
Establish exhibit and retail MTO / LGU /
venues for arts and crafts Private
that is accessible to visitors Entrepreneurs 1,000,000
and to locals made by
Dumagat tribes.
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Improve “Barter system” as MTO / LGU /

trading between Dumagat Private 3,000,000
tribes and the visitors Entrepreneurs
Establish and create a MTO / LGU /
physical interaction and Private
3,000,000
photo ops booth with the Entrepreneurs
tribes and the tourists
Enhance and improve MTO / LGU /
“kainan sa wawa dam”- a Private
1,000,000
small native restaurants Entrepreneurs
established in the area
Bundok
Masaklang*
Propose/develop Conduct a feasibility study MTO / MPDO

500,000
ecotourism
Bundok ng Propose/develop MTO / LGU
Kabakan* community-based 5,000,000
Ecotourism
Conduct a feasibility study MTO / LGU
on the proposed
500,000
community-based
ecotourism
Man-made Potential – Physical / Infrastructure Sector
Kitty & Mark

Resort
Le Arm’s Resort
L.C. Nicolas
Garden Resort
Mango Banana
Garden Resort
Malingoyo ng
Sagradong Lalim
Mahabang
Buhanagin
Dumagat-
Remontado Tribe
Avilon Zoo
Airlex Private
Lodge & Resort
Annesa’s Resort
Bahay Tianan
and Function
House
CJ Gomez
Private Resort
Cocoylandia
Family Resort
Costa Abril
Resort
Curvera House
Rental
Dado’s Resort
Dapal Resort
Don Elmer’s
Resort
Emiliana’s Resort
Gavinita’s Cabal
Resort
ID and Che
Resort
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Jo-Nin’s Garden
Resort
Mascap
Highlands Resort
Merlita’s Venue
Private Resort
Montalban Water
Park
N Country Ville
Resort
Noah’s Leisure
Park
Rancho Luisito
Resort
The Rock Resort
T.M Villanueva
Private Resort
Tom’s John
Resort
Tres Marinas
Resort
Vicky Boy Resort
Villa Elena’s
Resort
Villa La Palouza
Resort
Villa Lucilla
Resort
Villa Rivera
Resort
Virginia and Boy
Resort
Villa Claudia
Resort
500,000
ecotourism
Develop a MTO / LGU
themed/circuit or
500,000
clustered tours in
nearby areas
Legislate and MTO / LGU
enact resolution,
ordinances and/or
executive orders
500,000
on the proposed
clustered tours or
community-based
tourism
The Andres
Bonifacio
Gateway
Propose Construction of Andres MTO / LGU /
development of Bonifacio Gateway DPWH
Andres Bonifacio 5,000,000
as a tourist
landmark.
Legislate and Construct necessary MTO / LGU
enact resolution, markers for identification
ordinances and/or
on the proposed
Andres Bonifacio
Gateway
Delineate and identify MTO / LGU
necessary location/zone for 1,000,000
the proposal
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The Bernardo Coordinate to local MTO / LGU

Carpio Obelisk barangay 500,000
Landmark
Propose Construction of Bernardo MTO / LGU
development of Carpio Obelisk Landmark
5,000,000
Bernardo Carpio
Obelisk Landmark
ordinances and/or
on the proposed
Bernardo Carpio
Obelisk Landmark
necessary location/zone for 1,000,000
the proposal
Coordinate to local MTO / LGU
barangay 500,000
Emilio
Aguinaldo
Statue
development of Emilio Aguinaldo Statue
2,000,000
Emilio Aguinaldo
Statue
ordinances and/or
on the proposed
Emilio Aguinaldo
Statue
necessary location/zone for 500,000
the proposal
barangay 500,000
The Vista View

Deck

development of Vista View Deck 1,000,000
Vista View Deck
ordinances and/or
200,000
executive orders
on the proposed
Vista View Deck
the proposal
barangay 500,000
“Linear
Greenway”
along Marikina
River
Propose/revival of Build facilities like parks, LGU / DPWH
“Linear playgrounds,
Greenway” jogging/biking/motor lane, 3,000,000
projects (as per picnic grooves, camping
CLUP) grounds
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Adopt an Relocation of squatter area LGU / NHA /

environmental (Resettlement area) DSWD
conservation 50,000,000
projects in
Marikina River
Legislate and Improve road network LGU / DPWH
enact resolution, along existing roads with
ordinances and/or lighting facilities
on the proposed
linear greenway
projects
Coordination of Propose/improve flood LGU / DPWH
projects to NGAs control projects 50,000,000
(DPWH, NIA)
Build office for admin and MTO / LGU /
maintenance (Linear DPWH 1,000,000
greenway project)
serve as emergency
response center in
1,000,000
to local PNP,
MTO
wharf improvements, shed, DTI
landscaping, visitor and 1,000,000
center

shade and protection) DENR 1,000,000
Wawa Zip Line
Propose Construction of Wawa Zip MTO / LGU /

development of Line Private 3,000,000
Wawa Zip Line Entrepreneurs
ordinances and/or
500,000
executive orders
on the proposed
Wawa Zip Line
the proposal
barangay 100,000
Conduct feasibility studies MTO / MPDO

500,000
Relocate settlers to new MTO / LGU /

housing area DSWD 10,000,000
Identify tourism-related MTO / LGU /

livelihood opportunities DSWD 100,000
Tourism planning for host MTO / LGU

barangay/s 100,000
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LGU-MTO 1,000,000
Man-made Potential – Economic Sector
Goal: To contribute to poverty alleviation by empowering local residents in extensive participation and involvement in community-based tourism.
Bernardo Carpio
Cultural/Heritage
Tourism Center
Propose Construction of MTO / LGU
development of Bernardo Carpio
Bernardo Carpio Cultural/Heritage Tourism 3,000,000
Center; construct display
area
ordinances and/or
executive orders
500,000
on the proposed
Eco-
Cultural/Heritage
Tourism
the proposal
Coordinate to local MTO / LGU /
barangay and the School DepEd
100,000
administration where the
proposal to be located
100,000

LGU-MTO 1,000,000
Urban Revitalization – Physical / Infrastructure Sector
The Andres
Bonifacio
Gateway
Propose Construction of Andres MTO / LGU
development of Bonifacio Gateway
Andres Bonifacio 3,000,000
as a tourist
landmark.
ordinances and/or
on the proposed
Andres Bonifacio
Gateway
the proposal
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barangay 100,000
The Bernardo
Carpio Obelisk
Landmark
development of Carpio Obelisk Landmark
3,000,000
Bernardo Carpio
Obelisk Landmark
ordinances and/or
executive orders 500,000
on the proposed
Bernardo Carpio
Obelisk Landmark
the proposal
barangay 100,000
Emilio
Aguinaldo
Statue
development of Emilio Aguinaldo Statue
2,000,000
Emilio Aguinaldo
Statue
ordinances and/or
on the proposed
Emilio Aguinaldo
Statue
the proposal
barangay 100,000
The Vista View

Deck

development of Vista View Deck 3,000,000
Vista View Deck
ordinances and/or
1,000,000
executive orders
on the proposed
Vista View Deck
the proposal
barangay 100,000
“Linear
Greenway”
along Marikina
River
Propose/revival of Build facilities like parks, LGU / DPWH
“Linear playgrounds, 5,000,000
Greenway” jogging/biking/motor lane,
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projects (as per picnic grooves, camping

CLUP) grounds
Adopt an Relocation of squatter area LGU / NHA

environmental (Resettlement area)
conservation 50,000,000
projects in
Marikina River
Legislate and Improve road network LGU / DPWH
enact resolution, along existing roads with
ordinances and/or lighting facilities
on the proposed
linear greenway
projects
Coordination of Propose/improve flood LGU / DPWH
projects to NGAs control projects 50,000,000
(DPWH, NIA)
Build office for admin and LGU / DPWH
maintenance (Linear 3,000,000
greenway project)
serve as emergency
response center in
2,000,000
to local PNP,
MTO
wharf improvements, shed, DTI
landscaping, visitor and 2,000,000
center

Wawa Zip Line
Propose Construction of Wawa Zip MTO / LGU /

development of Line Private 2,000,000
Wawa Zip Line Entrepreneurs
ordinances and/or
1,000,000
executive orders
on the proposed
Wawa Zip Line
the proposal
barangay 500,000

500,000
Relocate settlers to new MTO / LGU /

housing area DSWD 20,000,000
Identify tourism-related MTO / DSWD

livelihood opportunities 1,000,000
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Tourism planning for host MTO / LGU

barangay/s 500,000

LGU-MTO 1,000,000
Urban Revitalization – Economic Sector
Goal: To contribute to poverty alleviation by empowering local residents in extensive participation and involvement in community-based tourism.
Bernardo Carpio
Cultural/Heritage
Tourism Center
Propose Construction of Bernardo MTO / LGU /
development of Carpio Cultural/Heritage
5,000,000
Bernardo Carpio Tourism Center; construct
display area
ordinances and/or
executive orders
1,000,000
on the proposed
Eco-
Cultural/Heritage
Tourism
the proposal
Coordinate to local MTO / LGU /
barangay and the School DepEd
500,000
administration where the
proposal to be located
500,000

LGU-MTO 1,000,000
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II. ANNEXES
A). HOW TO GET THERE DESTINATION MAP
1. Public Transport Interlink to Rodriguez Rizal
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2. Mount Pamintinan
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3. Mount Binacayan
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4. Mount Hapunang Banoi
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5. Mount Lagyo
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6. Mount Susong Dalaga
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7. Mount Parawagan
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8. Mount Ayaas
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9. Mount Sipit Ulang
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10. Mount Lubog
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11. Mount Balabag
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12. Mount Espadang Bato
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13. Mount Kapanan
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14. Puray (Panas) Falls
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15. Mount Gorge
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16. Biteng Uhay Falls
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17. Payaran Falls
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18. Tu-Ay Falls
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19. Karugo Falls
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20. Panintingan Lagoon
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21. Pamintinan Protected Landscape
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22. Lubog Cave
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23. Pamintinan Cave
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24. Mount Lubog Summit Limestone Formation
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25. Estampang Bato
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26. Our Lady of the Most Holy Rosary Church
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27. San Rafael Arch Angel Church
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28. San Jose Parish Church
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29. Eulogio “Amang” Rodriguez Sr. Monument
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30. Liamzon Ancestral House Museum
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31. Forest Lawn Jesus Christ Statue
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32. Wawa Dam
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33. Ghethsemane Prayer Mountain
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34. Avilon Zoo
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35. Montalban Sport Center
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36. Montalban Methane Power Plant
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37. The Hill Top Garden
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B). REFERENCES
1. Indicators of Sustainable Development for Tourism Destinations, A Guidebook
2. National Tourism Development Plan, 2011-2016
3. http://www.tourism.gov.ph/
4. http://www.psa.gov.ph/
5. www.jetsetta.com/
6. http://www.rizalprovince.ph/
7. https://en.wikipedia.org/wiki/Department_of_Tourism
8. http://thenovicetrekker.blogspot.com/
9. Lakwatsero on Instagram
10. Ordinance No.15-03-Rodriguez Municipal Tourism Code of 2015
11. Executive Order No.08 S.2017 - Creating the Rodriguez Local Council for Culture and
the Arts(RLCCA)
12. Resolution No .03 S.2019 - Reorganizing and Declaring Historicity of Puray
13. Executive Order No. DLH-058.2020 - “Creating the Montalban Tourism Development
Planning Committee
14. eulogio rodriguez traveleronfootdotwordpressdotcom
15. https://www.pinterest.ph/gilbert8012/philippine-folklore/
16. www.celineism.com
17. https://www.facebook.com/SenJVEjercito/posts/
18. www. weekendbiyahera.blogspot.com
19. 2015 PSA Census
20. https://heyanabanana.wordpress.com/2018/01/27/mt-pamitinanrizal-wawa-dam-budget-
travel-2017/
21. https://lorabylora.com/2018/05/16/philippines-spontaneous-day-hike-to-mount-
binacayan-and-wawa-dam/
22. http://www.whatshappening.com.ph/event/mt-hapunang-banoi-1524196732
23. https://izzaclarissebacaycay.wordpress.com/2018/09/01/mt-lagyo/
24. https://www.facebook.com/www.montalbanrizal.mt.pamitinan/posts/1733266180066907/
25. https://www.pinoyfitness.com/2019/01/mt-parawagan-adventure-trail-run-with-the-osmo-
pocket/
26. http://www.pinoymountaineer.com/2015/07/mt-ayaas-in-rodriguez-rizal.html
27. http://www.pinoymountaineer.com/2015/08/mt-sipit-ulang-252-in-rodriguez-rizal.html
28. https://threemindsoneblog.wordpress.com/2016/03/07/mt-lubog-adventure/
29. http://www.wewander.ph/mt-balagbag-hike-diy-travel-guide/
30. https://arisolea.wordpress.com/2019/11/19/espadang-bato/
31. https://iantotz.wordpress.com/2017/06/17/mt-kapananan-the-unheard-call-from-wawa-
mountain-range/
32. https://theyellowink.wordpress.com/2016/11/09/beyond-the-falls-and-the-trails-seven-
things-to-do-in-puray/
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33. https://www.facebook.com/koyakeks/posts/puray-falls-x-biting-uhay-lagoon-bike-and-
hike-trip-thanks-sir-mroel-d-for-ident/346063826065607/
34. https://sansapinas.blogspot.com/2016/01/sa-payaran-falls-rodriguez-rizal.html
35. https://iantotz.wordpress.com/2017/06/17/mt-kapananan-the-unheard-call-from-wawa-
mountain-range/
36. http://cyberspaceandtime.com/SgHLxPX6GOk.video+related
37. http://cyberspaceandtime.com/2lYEpYl-Sg4.video+related
38. http://tripnirusday.blogspot.com/2015/10/mt-pamitinan-wawa-dam.html
39. http://majaflores.com/2016/01/mt-lubog-lubog-cave-and-panintingan-falls-adventures/
40. http://www.rizalprovince.ph/pages/tourism.html
41. http://www.moredantravels.com/2015/04/wawa-dam-travel-guide-and-itinerary.html
42. : https://www.facebook.com/pinoymountaineer/photos/at-the-summit-of-mt-lubog-in-
rodriguez-rizal-955m-today/10153990841803082
43. http://www.rizalprovince.ph/pages/tourism.html
44. https://www.facebook.com/airalexresort
45. https://www.facebook.com/annesaresortofficial
46. https://www.facebook.com/bahaytipanan
47. https://www.facebook.com/CJresort
48. https://www.facebook.com/groups/225878184667281/permalink/775776283010799
49. https://www.facebook.com/Cocoylandia
50. https://www.facebook.com/CostaAbril
51. https://www.airbnb.com/rooms/29906511?source_impression_id=p3_1605464098_BhW
VPp5yUyqbrxnX&guests=1&adults=1
52. https://www.facebook.com/DaDos-Resort-115322068566551
53. https://www.facebook.com/DResort
54. https://www.facebook.com/Don-Elmers-Inn-and-Resort-
661577233924259/photos/?ref=page_internal
55. https://www.facebook.com/EmilianasResortOfficial
56. https://www.facebook.com/GavinitasCabalResort
57. https://www.facebook.com/ikeydavid28
58. https://www.facebook.com/Jo-Nin-Garden-Resort-541220112663867
59. https://www.facebook.com/Khenzhadrei-Resort-1699213430160040
60. https://www.facebook.com/
61. https://www.facebook.com/Nicolas-garden-resort-414190902704472
62. https://www.facebook.com/Mascap-Highlands-Resort-245925412612234
63. https://www.facebook.com/merlitasprivateresort
64. https://www.facebook.com/MontalbanWaterpark/photos/?ref=page_internal
65. https://www.facebook.com/noahsparkresort
66. https://www.facebook.com/RanchoLuisitoResortOfficial
67. https://www.facebook.com/Villanueva-Resort-1625757861043127
68. https://www.facebook.com/Tres-Marinas-Resort-Montalban-Rizal-111630090545783
69. https://www.facebook.com/Vicky-Boy-Resort-341512062613243
70. https://www.facebook.com/VillaElenaResortMontalban
71. https://www.facebook.com/VillaLucillaResort.OfficialFanPage
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72. https://www.facebook.com/villariverawaveresort
73. https://www.facebook.com/Virginia-and-Boy-Lodge-Resort-237803912898314
74. https://www.facebook.com/villaclaudiaresort
75. https://commons.wikimedia.org/wiki/File:2464San_Jose_Rafael,_Rodriguez,_Rizal_Lan
dmarks_19.jpg
76. https://commons.wikimedia.org/wiki/File:2694San_Jose,_Rodriguez,_Rizal_18.jpg
77. https://commons.wikimedia.org/wiki/File:RodriguezRizaljf5824_05.JPG
78. https://commons.wikimedia.org/wiki/File:Licerio_I._Ger%C3%B3nimo_tomb_with_stat
ue_and_historical_marker.jpg
79. https://www.wikidata.org/wiki/Q55296641
80. https://www.facebook.com/villamilagrosevents
81. https://www.facebook.com/111203943655032/photos/pb.111203943655032.2207520000
../111207440321349/?type=3&theater
82. https://businessmirror.com.ph/2019/06/02/adventure-meets-leisure-in-montalban/
83. https://www.facebook.com/GPMOfficialPage/photos/480533938969850
84. http://volanteellonav.blogspot.com/2015/02/this-place-pray-and-meditate-word-of.html
85. https://www.facebook.com/MontalbanSportsCenter
86. https://www.facebook.com/TheHilltopGardens/photos/1068351476700878
87. https://aus.libguides.com/apa/apa-no-author-date
88. https://lorabylora.com
89. https://research.lpubatangas.edu.ph/wp-content/uploads/2014/12/Tourism-Development-
in-Region-IV
90. https://threemindsoneblog.wordpress.com
91. https://lorabylora.com
92. https://www2.gsid.nagoya-u.ac.jp/blog/anda/files/2011/08/5-rolesjaviere38080.pdf
93. https://www.responsibletravel.com/copy/what-is-community-based-
tourism#:~:text=Community%20based%20tourism%20is%20tourism,and%20produce%2
0providers%2C%20and%20employees.
94. https://www.emerald.com/insight/content/doi/10.1108/978-1-78635-290-
320161025/full/html
95. https://www.researchgate.net/publication/260845056
96. http://utmsjoe.mk/files/Vol.%202%20No.%201/0-2-1-7-Kirovska_Zanina.pdf
97. https://mymanagementguide.com/implementing-projects-using-project-implementation-
plan-to-produce-project-deliverables/
98. https://ideas.repec.org/a/khe/scajes/v4y2018i4p183-
187.html#:~:text=Transport%20through%20its%20role%20of,that%20they%20desire%2
0to%20see.
99. https://www.tourismjournal.net/article/view/3/1-1-3
100.https://ec.europa.eu/energy/intelligent/projects/sites/iee-
projects/files/projects/documents/presto_fact_sheet_cycle_tracks_en.pdf
101. https://www.sciencedirect.com/topics/earth-and-planetary-sciences/cycle-path
102.https://www.researchgate.net/publication/237090088_Tourist-
destination_shopping_center_An_importance-performance_analysis_of_attributes
103. https://germantourist.marketing/tourism-development-plan-definition/
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104. https://resources.elitetranslations.asia/2017/08/29/challenges-confronting-travel-
industry/
105.
https://www.theseus.fi/bitstream/handle/10024/61014/Thesis_Final_SP.pdf?sequence=1#:~:t
ext=Accommodation%20is%20a%20base%20of,and%20revive%20during%20their%20trave
l.&text=The%20services%20of%20accommodation%20facilities,on%20their%20targeted%2
0customer%20groups.
106. https://www.linkedin.com/pulse/importance-transportation-tourism-development-fda-
ba-itc-mba-emba/
107.https://www.ipl.org/essay/Importance-Of-Security-In-Tourism-
PCZD854NSG#:~:text=The%20security%20and%20safety%20of,a%20safe%20and%20secu
re%20environment.
108. https://www.unwto.org/archive/global/publication/tourist-safety-and-security-practical-
measures-destinations
109. https://www.unwto.org/archive/global/publication/tourist-safety-and-security-practical-
measures-destinations
110.https://www.statista.com/statistics/467186/forecast-of-smartphone-users-in-the-
philippines/#:~:text=As%20of%202019%2C%20there%20were,smartphone%20users%20in
%20the%20country.
111. https://www.adrc.asia/nationinformation.php?NationCode=608&Lang=en
112. https://newsinfo.inquirer.net/1365335/rizal-govt-seeks-general-moratorium-on-mining
113. https://www.who.int/health-topics/coronavirus
114.https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus
115.https://www.opstart.ca/the-importance-of-business-goals-and-
objectives/#:~:text=Business%20goals%20and%20objectives%20give,as%20let%20employe
es%20evaluate%20themselves.
116. https://www.fastcompany.com/795028/why-are-goals-and-objectives-important
117. “Tourism Development in Region IV: Employment Prospects and Opportunities of
Tourism Graduates of Lyceum of the Philippines University”. [Online]. Retrieved from
https://research.lpubatangas.edu.ph/wp-content/uploads/2014/12/Tourism-Development-in-
Region-IV.
118. “Legend, history and adventure converge in Wawa”. Benjamin Layug (September 13,
2018).
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C). LETTER OF INTENT (LOI)
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D). LETTER OF ACCEPTANCE (LOA)
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E). THE PLANNING TEAM
Team
Qatar
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NAME
ARCH./EnP. DENNIS S. MOTA, uap,piep
PROFESSION
ARCHITECT, ENVIRONMENTAL PLANNER, URBAN PLANNER
WORK AFFILIATION
CONSULTANT ARCHITECT, AECOM
NATIVE
BICOLANO, (Libon, Albay)
“Progress is impossible without change, and those who cannot change

their minds cannot change anything.” -George Bernard Shaw
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NAME
ARCH./EnP. HENRY D. CARBO, uap,piep
PROFESSION
ARCHITECT, ENVIRONMENTAL PLANNER, URBAN PLANNER
WORK AFFILIATION
MINISTRY OF INTERIOR STATE QATAR
PRINCIPAL ARCHITECT - HD CARBO ARCHITECTS CONSULTANCY
NATIVE
RIZALEÑO, (Montalban, Rizal)
"The plans of the diligent lead surely to abundance, but everyone who is hasty
comes only to poverty" Proverbs 21:5
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NAME
ENGR./EnP. JOMEL C. GAYO pice, piep
PROFESSION
CIVIL ENGINEER, ENVIRONMENTAL PLANNER, URBAN PLANNER
WORK AFFILIATION
ENGINEER, HYUNDAI ENGINEERING & CONSTRUCTION
NATIVE
WARAYNON, (Samar)
"Sustainability is here to stay or we may not be" Niall FitzGerald
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NAME
ENGR./EnP. REY B. MALOBAGO, pice,piep
PROFESSION
CIVIL ENGINEER, ENVIRONMENTAL PLANNER, URBAN PLANNER
WORK AFFILIATION
NATIVE
WARAYNIN, (Samar)
“Nature is painting for us, day after day, pictures of infinite beauty.” —
John Ruskin
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NAME
Enp. MOHALIDEN M. MOHAMMAD, piep
PROFESSION
ENVIRONMENTAL PLANNER, URBAN PLANNER
WORK AFFILIATION
PLANNING OFFICER III, BARMM
NATIVE
COTABATEÑO, (Bangsamoro Autonomous Region in Muslim Mindanao)
“A goal without a plan is just a wish.” ~ Antoine de Saint-Exupéry
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NAME
ENGR. MANDY A. VICENTE, pice
PROFESSION
CIVIL ENGINEER
WORK AFFILIATION
NATIVE
BICOLANO, (Daraga, Albay)
"The environment is where we all meet; where all have mutual interest; it
is the one thing all of us share. - Lady Bird Johnson
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“G reat things
are rarely achieved
by just one person.
person
Successful teamwork is Usually, they are
essential for anyone accomplished by a group of
people, and when everyone
attempting complete projects
S uccessful teamwork is
successfully. is committed to the overall
goal, teams move faster,
essential for anyone
are more innovative and
attempting complete projects
more successful.
successfully.
-tameday
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It is with our deepest gratitude
and warmest affection that we dedicate
this study the Tourism Development Plan
of Rodriguez, Rizal to the
people of Montalban;
To our love ones who have been our source
of inspiration and strength;
A special thanks to our dear
Professors for their guidance;
And lastly, to the Almighty God for the Holy

intervention and strength,
wisdom and skills for giving us healthy life.
All of these we offer to you.
Arch./ EnP. Dennis S. Mota Engr./ EnP. Rey B. Malobago
Arch./ Enp. Henry D. Carbo Enp. Mohaliden M. Mohammad

Team
Engr./ EnP. Jomel C. Gayo Qatar Engr. Mandy A.Vicente
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Qatar
Team
Qatar
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Qatar

Tourism Development Plan of Rodriguez Rizal

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2021

TOURISM DEVELOPMENT PLAN

Credit: Kevin Paul D Zilabbo

UNWTO’s work is based around five distinct pillars:

Sustainable tourism development requires the informed participation of all relevant

National Tourism Development Plan

4. Tourism Targets and Indicative Costs

Image source: Google Domain

Local Tourism Policies

“ A scenic verdant town of God-fearing & empowered

Source: CLUP 2012-2022

NEWLY CRAFTED VISION

Source: MTO, Rodriguez These are the following:

1. Ordinance No. 15-03, 2015, known as the

3. Resolution No. 03, s.2019, a resolution

4. Executive Order No.DLH-058, s. 2020,

Designed by: Team Qatar

Proposed: “Bernardo Carpio Obelisk Landmark in Montalban Sport Center”

ORDINANCE NO.15-03- “ RODRIGUEZ MUNICIPAL TOURISM CODE OF 2015”

RESOLUTION NO .03 S.2019 - “ REORGANIZING AND DECLARING HISTORICITY OF PURAY”

3. Chapter 3- Goals, Objectives and Targets

3.2 Tourism goals and objectives ………….…………………………………………...130

4. Chapter 4- Strategic Directions/ Strategies and Programs, Projects and Activities

5. Chapter 5-Implementation Plan for Priority Programs, Projects and

A). HOW TO GET THERE DESTINATION MAP……………………………….226

“Eulogio Rodriguez Ancestral Home”

The Philippines, is an archipelagic country in Southeast Asia situated in the western of

As mandated by “Tourism Act of 2009”, the

Established in 1871 during the Spanish rule by Padre

Don Eulogio Rodriguez Sr. pursued the prominence of Montalban as a separate

Credit: eulogio rodriguez traveleronfootdotwordpressdotcom

Credit: www. weekendbiyahera.blogspot.com

The Municipality of Rodriguez, formerly known as Montalban, is a 1st class

Physical characteristics/Environment Quality

Elevation and slope

Demographic (Socio Economic)

Main Tourism Sites

Maligayang Pagdating sa Bayan ng Montalban!

Existing Tourism Attractions, Products and Activities

Image source: https://heyanabanana.wordpress.com/2018/01/27/mt-pamitinanrizal-wawa-dam-budget-travel-2017/

Image source: https://lorabylora.com/2018/05/16/philippines-spontaneous-day-hike-to-mount-binacayan-and-wawa-dam/

C. Mount Hapunang Banoi

Image source: http://www.whatshappening.com.ph/event/mt-hapunang-banoi-1524196732

Image source: https://izzaclarissebacaycay.wordpress.com/2018/09/01/mt-lagyo/

E. Mount Susong Dalaga

Image source: https://www.pinoyfitness.com/2019/01/mt-parawagan-adventure-trail-run-with-the-osmo-pocket/

Image source: http://www.pinoymountaineer.com/2015/07/mt-ayaas-in-rodriguez-rizal.html

H. Mount Sipit Ulang

Image Source: http://www.pinoymountaineer.com/2015/08/mt-sipit-ulang-252-in-rodriguez-rizal.html

Image source: https://threemindsoneblog.wordpress.com/2016/03/07/mt-lubog-adventure/

Image source: http://www.wewander.ph/mt-balagbag-hike-diy-travel-guide/

Image source: https://arisolea.wordpress.com/2019/11/19/espadang-bato/

Espadang Bato is a rock formation in the mountains of Barangay Mascap of Rodriguez,

Image source: https://iantotz.wordpress.com/2017/06/17/mt-kapananan-the-unheard-call-from-wawa-mountain-range/

M. Puray or Panas Falls

Image source: https://theyellowink.wordpress.com/2016/11/09/beyond-the-falls-and-the-trails-seven-things-to-do-in-puray/

N. Biteng Uhay Falls

Image source: https://www.facebook.com/koyakeks/posts/puray-falls-x-biting-uhay-lagoon-bike-and-hike-trip-thanks-sir-mroel-

O. 7 Infinity Pools at Payaran Falls