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    Gujarat Technological University

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    Anchal kalwani

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    © All Rights Reserved
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    Gujarat Technological University

    Uploaded by

    Anchal kalwani
    3 views1 page

    Original Title

    2577101 (5)

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    3 views1 page

    Gujarat Technological University

    Uploaded by

    Anchal kalwani

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Seat No.: ________ Enrolment No.

    ___________

    GUJARAT TECHNOLOGICAL UNIVERSITY


    MBA(INTEGRATED)- SEMESTER– VII EXAMINATION – WINTER 2020
    Subject Code:2577101 Date:06/01/2021
    Subject Name:Business Analytics
    Time:10:30 AM to 12:30 AM Total Marks: 47
    Instructions:
    1. Attempt any THREE questions from Q1 to Q6.
    2. Q7 is compulsory.
    3. Make suitable assumptions wherever necessary.
    4. Figures to the right indicate full marks.

    Question Question Marks


    No.
    Q 1. A Elaborate the use of BI in telecommunication industry for customer 07
    care function.
    B Discuss the types of analytics in detail. 07
    Q.2 A Explain the characteristics and sources of Structured, unstructured and 07
    Semi-structured data.
    B Explain the difference between OLTP and OLAP. 07
    Q.3 A Create Star and Snowflake and constellation Schema for Hospital 07
    System.
    B Create an ER diagram for a Retails Store – Sales department. 07
    Q. 4 A List down the various reports used by the Finance Manager and design 07
    a dashboard for him.
    B Explain the data warehouse and its applications. 07
    Q. 5 A Explain the technique used by E-commerce industries for cross-selling 07
    and up-selling.
    B Elaborate at least 5 practical applications of Big Data 07
    Q. 6 A Write short notes on any 2 07
    a. Artificial Intelligence
    b. Machine Learning
    c. Business Intelligence
    B Explain steps in implementing Data Mining in an organization. 07
    Q. 7 Consider COVID-19 situation in India. 05

    1. Identify any one BPM and KPI for COVID-19.


    2. How arogyasetu app can utilize the users’ database for the
    betterment of an individual.

    OR 05
    1 Design a Business Report which state government need to
    Submit to PM Office over COID-19 ( Select type of report
    and identify section with example).
    2 Please comment: Analytics helps to manage COVID-19.

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