Combined Retailer Report

1.
Select a retailer and prepare a report on its history, including the founding date
and how it has evolved. What types of retailers are involved?
Ans. Retailer: FirstCry
History: FirstCry was established in 2010 by Supam Maheshwari and Amitava
Saha. It started as an online platform focused on providing products for babies
and children. Over the years, the company has evolved into a hybrid model,
offering both online and offline shopping options.
Evolution FirstCry: began as an online store and later expanded into physical
retail outlets through a franchise model. Currently, it operates in over 400 cities
with more than 600 stores throughout India.
Type of Retailer: FirstCry is a speciality retailer focusing on products for babies
and kids, including clothing, toys, diapers, and accessories.
2. Write down all the things that the store does to try to stimulate customers to buy
merchandise.
Ans. Discounts and Offers: Regular sales, discounts, and festive promotions.
Loyalty Programs: FirstCry Club offers exclusive benefits and cashback points for
frequent customers.
Product Variety: A wide range of products catering to different age groups
(newborn to 12 years).
In-store Design: Stores are designed with colourful layouts, kid-friendly zones,
and appealing displays to attract parents and children.
Customer Support: Personalized assistance both online and offline.
Omni-channel Integration: Seamless experience across online and offline
platforms (e.g., ordering online and picking up in-store).
3. Pick a specific country where the firm does not operate and recommend whether
the retailer should enter the country. Discuss the retail strategy used by them.
Ans. Country: Bangladesh -
Recommendation: FirstCry should consider entering Bangladesh due to its
growing young population and increasing online shopping trends.
Retail Strategy:
1. Start with an online presence.to gauge customer demand.
2. Collaborate with local delivery partners for efficient logistics.
3. Introduce affordable pricing to compete with local markets.
4. Later, establish franchise-based physical stores in urban centres like Dhaka and
Chittagong.
4. Identify its direct competitors, target market, and positioning, as well as its strategy
concerning its competitors and its retail format. Outline the retailer’s strengths and
weaknesses, opportunities, and threats (SWOT).
Ans. Direct Competitors: Babyhug, Hopscotch, Amazon (Baby section), and Flipkart Kids'
Store.
Target Market: Parents of children aged 0–12 years.
Positioning: FirstCry positions itself as the one-stop shop for baby and kids' needs,
offering quality products at affordable prices.
Retail Format: Omni-channel (online platform + franchise-based physical stores).
SWOT Analysis:
Strengths.
1. Strong brand recognition in the baby products segment.
2. Extensive product range and affordability
3. Established omni-channel presence.
Weaknesses:
1. High reliance on urban markets.
2. Dependency on third-party franchises for store management.
Opportunities:
1. Expansion into Tier 2 and Tier 3 cities.
2. Developing own private label brands.
Threats:
1. Intense competition from e-commerce giants like Amazon and Flipkart.
2. Economic slowdown affecting consumer spending.
5. Discuss the pricing strategies of the retailer.

Ans. Pricing Strategies:
1. Competitive Pricing: Ensures affordability to attract middle-class parents.
2. Bundle Offers: Combos of related products (e.g., diapers and baby wipes).
3. Seasonal Discounts: During festivals and end-of-season sales.
4. Loyalty Discounts: Exclusive offers for FirstCry Club members.
6. Identify the private brands sold by the retailers.

Ans. Private Brands: -
Babyhug: Clothing, toys, diapers, and accessories.
- Cute Walk: Footwear for kids.
- Mee Mee: Feeding and baby care products.
7. Interview the manager or the owner of the shopping outlet you have selected.
Discuss the financial strategies.
Ans. 1. Primary Revenue Streams for a FirstCry Store.
In-Store Sales:
1. The majority of revenue comes from in-store purchases, where customers buy
baby and kids' products such as clothing, toys, baby gear (strollers, car seats),
and essentials like diapers and feeding supplies.
2. Seasonal sales (e.g., festival discounts or back-to-school products) also play a
significant role.
Exclusive FirstCry Products: FirstCry offers private-label products under its own
brand, which often have higher profit margins compared to third-party brands.
Online-to-Offline (O2O) Sales: Customers can order online via the FirstCry
website or app and opt for in-store pickup, which drives foot traffic and can lead
to additional in-store purchases.
Subscription Models: FirstCry’s subscription services, like Club Memberships,
offer recurring revenue through annual or monthly fees in exchange for discounts
and exclusive deals.
Loyalty Programs: Revenue can also be indirectly boosted by loyalty programs
that encourage repeat purchases and larger basket sizes.
Special Services: Some stores may offer additional services such as personalized
gift wrapping or parenting workshops that contribute to revenue.
Collaborations and Advertisements: Partnering with brands for promotional
events or placing branded merchandise in-store can generate additional income.
2. Specific Product Categories That Contribute Most Significantly to Sales at
FirstCry.
Apparel and Footwear:
1. Clothing for newborns, infants, and toddlers contributes significantly to
revenue, particularly during seasonal changes and festive periods.
2. Footwear for kids is another key category that often sees repeat purchases as
children outgrow their shoes quickly.
8. Evaluate the location of a store operated by the retailer. Discuss the size and
shape of the retailer’s trade area, its positive and negative aspects, and estimate
potential sales for a store site.
Ans. Location: FirstCry Store in Valsad.
Trade Area: Covers a 10–25 km radius, targeting parents in urban areas.
Positives: (High foot traffic in a shopping centre),(Proximity to schools, pediatric
clinics, and residential areas)
Negatives:1 . High rental costs in location.
2. Limited parking facilities in store areas.
Potential Sales: Stores can generate monthly sales of ₹10–15 lakhs Retailer
Report: FirstCry
9. Identify the Private Brands Sold by the Retailer
Private Brands:
Babyhug: Clothing, toys, diapers, and accessories.
Cute Walk: Footwear for kids.
Mee Mee: Feeding and baby care products.
10. Discuss the Pricing Strategies of the Retailer

Pricing Strategies:
- Competitive Pricing: Ensures affordability to attract middle-class parents.
- Bundle Offers: Combos of related products (e.g., diapers and baby wipes).
- Seasonal Discounts: During festivals and end-of-season sales.
- Loyalty Discounts: Exclusive offers for FirstCry Club members.

Combined Retailer Report

Uploaded by

Copyright:

Available Formats

Combined Retailer Report

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Combined Retailer Report

Uploaded by

Copyright:

Available Formats

1.

5. Discuss the pricing strategies of the retailer.

6. Identify the private brands sold by the retailers.

9. Identify the Private Brands Sold by the Retailer

10. Discuss the Pricing Strategies of the Retailer

You might also like