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In the Bhagavad Gita Lord Krishna very explicity differentiates between the
worship of himself and that of the devas. He explains that the worship of the
devas result in elevation to the heavenly planets but after the results of their
good karma have been exhausted they return to earth. In other words, the
worship of the devas result only in temporary benefits and no liberation. On the
other hand, Krishna declares that by worshipping him and thinking of him at the
time of death one will return to his spiritual abode (parama dham) and become
free from repeated birth and death. There is no ambiguity in this verdict. When
Krishna says to surrender unto him, he means only him and no one else.
9.25
yānti deva-vratā devān
pitṝn yānti pitṛ-vratāḥ
bhūtāni yānti bhūtejyā
yānti mad-yājino 'pi mām

The defect of modern civilization is that they have no idea about

liberation. Neither they have any idea about transmigration of the
soul. From the very root, they are defective. They are thinking...
Just like animals. Animals... Dog is thinking that "I am this dog. I
am born dog and I'll die, just finish, everything." He cannot think
that "I can become also man." He cannot think that. So the modern
civilization, they cannot think even that there is next life and we
can go.......
दरअसल, उसका कुछ भी नहीं है। जैसे ही मृत्यु आती है, उसे अपना शरीर बदलना
पड़ता है, और जैसे ही वह अपना शरीर बदलता है, सब कुछ समाप्त हो जाता है।
उसकी संपत्ति, उसकी पत्नी,
उसके बच्चे, उसका देश, उसका समाज - सब कुछ खो गया है।
Chanakya Pandit kahate hai.
Dhanani cha Bauma
जैसा कि कृष्ण भगवद-गीता ( 10.34 ) में कहते हैं, मृत्युं सर्व-हरम
चाहम्: "मृत्यु के रूप में, मैं सब कुछ ले लेता हूं ।" अपने भक्तों के लिए
कृष्ण स्वयं के रूप में प्रकट होते हैं - जैसे सुंदर श्री कृष्ण बांसुरी
बजाते हैं - लेकिन अभक्तों के लिए कृष्ण मृत्यु के रूप में आते हैं। तब
वे भगवान को देख सकते हैं। नास्तिक बस भगवान की अवहेलना करते हैं, चुनौती
Challenge देते हैं "तुम्हारे कृष्ण कहाँ हैं? भगवान कहाँ हैं?" और अंत
में वे उसे मृत्यु के रूप में भी देखते हैं।

4 Prakar ke log Bhagvan ke sharan me ate hai,

They have got the tendency to go to the higher planetary system,

moon. Artificially, they are trying, but they do not know. Just like
they can go to any planet,

sarva-ga. Yānti deva-vratā devān pitṛn yānti pitṛ-vratāḥ [Bg. 9.25].

They do not know this, although they have got the tendency to go.
But they do not know how to go, positively what are the position of
the different planets or Vaikuṇṭhaloka or liberation or next life,
transmigration---nothing of the sort. Simply like dogs. Now
consider this point, whether I'm speaking right or wrong. I know I
am speaking the right thing, but if you deny, then you talk amongst
yourselves.

People in general, especially in this Age of Kali, are enamored by the external energy of
Kṛṣṇa,

Dectaphone, Mobile, Laptop ( External Energy)

and they wrongly think that by advancement of material comforts every man will be
happy. They have no knowledge that the material or external nature is very strong, for
everyone is strongly bound by the stringent laws of material nature.

Ae Sharir prakruti ka hai, usme chala jayega & atma Paramatma ka ansh hai.

A living entity is happily the part and parcel of the Lord, and thus his natural function is
to render immediate service to the Lord. By the spell of illusion one tries to be happy by
serving his personal sense gratification in different forms which will never make him
happy. Instead of satisfying his own personal material senses, he has to satisfy the
senses of the Lord. That is the highest perfection of life. The Lord wants this, and He
demands it.

Sarva Dharman Paritajya mam ek sharanam Vraja..

Chaitanya Mahaprabhu Example.

Bg. 7.3
manuṣyāṇāṁ sahasreṣu
kaścid yatati siddhaye
yatatām api siddhānāṁ
kaścin māṁ vetti tattvataḥ
manuṣyāṇām — of men; sahasreṣu — out of many thousands; kaścit — someone; yatati —
endeavors; siddhaye — for perfection; yatatām — of those so endeavoring; api —
indeed; siddhānām — of those who have achieved perfection; kaścit — someone; mām —
Me; vetti — does know; tattvataḥ — in fact.

Out of many thousands among men, one may endeavor for perfection, and of those who
have achieved perfection, hardly one knows Me in truth.There are various grades of men,
and out of many thousands, one may be sufficiently interested in transcendental realization to
try to know what is the self, what is the body, and what is the Absolute Truth. Generally
mankind is simply engaged in the animal propensities, namely eating, sleeping, defending and
mating, and hardly anyone is interested in transcendental knowledge. The first six chapters of
the Gītā are meant for those who are interested in transcendental knowledge, in
understanding the self, the Superself and the process of realization by jñāna-yoga, dhyāna-
yoga and discrimination of the self from matter. However, Kṛṣṇa can be known only by
persons who are in Kṛṣṇa consciousness. Other transcendentalists may achieve impersonal
Brahman realization, for this is easier than understanding Kṛṣṇa. Kṛṣṇa is the Supreme
Person, but at the same time He is beyond the knowledge of Brahman and Paramātmā.
The yogīs and jñānīs are confused in their attempts to understand Kṛṣṇa. Although the
greatest of the impersonalists, Śrīpāda Śaṅkarācārya, has admitted in his Gītā commentary
that Kṛṣṇa is the Supreme Personality of Godhead, his followers do not accept Kṛṣṇa as such,
for it is very difficult to know Kṛṣṇa, even though one has transcendental realization of
impersonal Brahman.

Kṛṣṇa is the Supreme Personality of Godhead, the cause of all causes, the primeval Lord
Govinda. Īśvaraḥ paramaḥ kṛṣṇaḥ sac-cid-ānanda-vigrahaḥ/ anādir ādir govindaḥ sarva-
kāraṇa-kāraṇam. It is very difficult for the nondevotees to know Him. Although nondevotees
declare that the path of bhakti, or devotional service, is very easy, they cannot practice it. If
the path of bhakti is so easy, as the nondevotee class of men proclaim, then why do they take
up the difficult path? Actually the path of bhakti is not easy. The so-called path
of bhakti practiced by unauthorized persons without knowledge of bhakti may be easy, but
when it is practiced factually according to the rules and regulations, the speculative scholars
and philosophers fall away from the path. Śrīla Rūpa Gosvāmī writes in his Bhakti-rasāmṛta-
sindhu (1.2.101):

śruti-smṛti-purāṇādi-
pañcarātra-vidhiṁ vinā
aikāntikī harer bhaktir
utpātāyaiva kalpate

“Devotional service of the Lord that ignores the authorized Vedic literatures like
the Upaniṣads, Purāṇas and Nārada Pañcarātra is simply an unnecessary disturbance in
society.”

It is not possible for the Brahman-realized impersonalist or the Paramātmā-realized yogī to

understand Kṛṣṇa the Supreme Personality of Godhead as the son of mother Yaśodā or the
charioteer of Arjuna. Even the great demigods are sometimes confused about Kṛṣṇa (muhyanti
yat sūrayaḥ). Māṁ tu veda na kaścana: “No one knows Me as I am,” the Lord says. And if one
does know Him, then sa mahātmā su-durlabhaḥ: “Such a great soul is very rare.” Therefore
unless one practices devotional service to the Lord, one cannot know Kṛṣṇa as He is
(tattvataḥ), even though one is a great scholar or philosopher. Only the pure devotees can
know something of the inconceivable transcendental qualities in Kṛṣṇa – His being the cause
of all causes, His omnipotence and opulence, and His wealth, fame, strength, beauty,
knowledge and renunciation – because Kṛṣṇa is benevolently inclined to His devotees. He is
the last word in Brahman realization, and the devotees alone can realize Him as He is.
Therefore it is said:

ataḥ śrī-kṛṣṇa-nāmādi
na bhaved grāhyam indriyaiḥ
sevonmukhe hi jihvādau
svayam eva sphuraty adaḥ

“No one can understand Kṛṣṇa as He is by the blunt material senses. But He reveals Himself to
the devotees, being pleased with them for their transcendental loving service unto Him.”
(Bhakti-rasāmṛta-sindhu 1.2.234)
According to Vedic thought, there are four elevating principles, namely
religiosity, economic development, sense gratification, and liberation.
Persons who are simply interested in material enjoyment make plans to
execute prescribed duties. They are interested in the three elevating
processes of religious rituals, economic elevation and sense of enjoyment.
By developing their economic condition, they can enjoy material life.
Materialistic persons, therefore, are interested in those elevating processes,
which are called trai-vargika. Trai means “three”; vargika means “elevating
processes.” Such materialistic persons are never attracted by the Supreme
Personality of Godhead. Rather, they are antagonistic towards Him.

The Supreme Personality of Godhead is here described as hari-medhah, or

“He who can deliver one from the cycle of birth and
death.” Materialistic persons are never interested in hearing about the
marvelous pastimes of the Lord. They think that they are fictions and stories
and that the Supreme Godhead is also a man of material nature. They are
not fit for advancing in devotional service, or Krishna consciousness. Such
materialistic persons are interested in newspaper stories, novels, and
imaginary dramas. The factual activities of the Lord, such as Lord
Krishna’s acting in the Battle of Kuruksetra, or the activities of the
Pandavas, or the Lord’s activities in Vrindavana or Dvaraka, are related in
the Bhagavadgita and Srimad-Bhagavatam, which are full of the activities of
the Lord. But materialistic persons who engage in elevating their position in
the material world are not interested in such activities of the Lord. They may
be interested in the activities of a great politician or a great rich man of this
world, but they are not interested in the transcendental activities of the
Supreme Lord.

Everyone is addicted to hearing of the activities of another person, whether

a politician or a rich man or an imaginary character whose activities are
created in a novel. There are so many nonsensical literatures, stories, and
books of speculative philosophy. Materialistic persons are very interested in
reading such literature, but when they are presented with genuine books of
knowledge like Srimad-Bhagavatam, Bhagavad-gita, Vishnu Purana or other
scriptures of the world, such as the Bible and Koran, they are not interested.
These persons are condemned by the supreme order as much as a hog is
condemned. The hog is interested in eating stool. If the hog is offered some
nice preparation made of condensed milk or ghee, he won’t like it; he would
prefer an obnoxious, bad-smelling stool, which he finds very relishable.
Materialistic persons are considered condemned because they are
interested in hellish activities and not in transcendental activities. The
message of the Lord’s activities is nectar, and besides that message, any
information in which we may be interested is actually hellish.