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    simran_sr_digital_marketing_strategist

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    simran_sr_digital_marketing_strategist

    Uploaded by

    winwingzindia
    16 views2 pages

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views2 pages

    simran_sr_digital_marketing_strategist

    Uploaded by

    winwingzindia

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    SIMRAN YADAV

    +91- 9984849653 [email protected]


    J-506, AIG Park Avenue, Gaur City 1, Greater Noida, UP, 201301

    SUMMARY
    Having 4+ years of experience in developing and executing data-driven digital marketing campaigns. Proven ability to
    identify target audiences, craft compelling messaging, and leverage diverse digital channels to achieve measurable
    business objectives. Skilled in analytics and optimization, consistently driving growth in key metrics like website traffic,
    lead generation, and conversions.

    Recent engagement with Minds Task Technologies Private Limited as Sr. Digital Marketing Strategist from Jan 2022 to
    till now.

    KEY RESULT AREAS


    Conduct competitor analysis and market research to identify target audiences and digital marketing trends.
    Develop data-driven digital marketing strategies aligned with overall business objectives.
    Manage and optimize Search Engine Optimization (SEO) campaigns to improve organic website traffic and search
    ranking.
    Create and manage engaging social media content calendars across various platforms (SMO).
    Design and implement effective email marketing campaigns to nurture leads and drive conversions.
    Develop high-quality graphic design elements (social media graphics, email banners) to enhance brand consistency.
    Monitor performance using analytics tools and track KPIs to measure success against goals.
    Generate insightful reports with data visualizations to communicate Performance.
    Continuously analyze performance data and identify areas for improvement.
    Collaborate with other departments, such as sales and web development, to ensure alignment with digital marketing
    goals.
    Conduct comprehensive website audits to identify and address technical SEO issues that hinder search engine
    crawling and indexing.
    Optimize website architecture and internal linking structure for improved crawlability and user experience.
    Implement schema markup to enhance search engine understanding of website content.
    Build high-quality backlinks through link building strategies such as guest blogging, broken link building, and industry
    outreach.
    Track key SEO metrics like organic traffic, keyword rankings, and domain authority to measure campaign effectiveness.

    CAREER SCAN

    Organization Role Duration

    RelioBrix Consulting Pvt Ltd Business Development Manager Jan 2020-April 2020

    DigiOmega Pvt Ltd Digital Marketing Executive April 2020- Jan 2021

    SRS Web Tech Digital Marketing Strategist Jan 2021- Jan 2022

    Minds Task Technologies Sr. Digital Marketing Strategist Jan 2022- Till Now

    SKILL SET

    Digital Marketing Strategy & Planning


    SEO (Search Engine Optimization)
    Social Media Marketing (SMO)
    Email Marketing
    Analytics & Reporting
    Marketing automation platforms (HubSpot)
    Project management skills
    PROJECT (JAN 2022- MAY 2024)
    Minds Task Technologies
    Developed and executed a comprehensive digital marketing strategy to increase brand awareness, generate leads, and
    drive website traffic for Minds Task Technologies. This project encompassed a variety of digital marketing channels,
    including SEO, SEM (Google Ads), social media marketing (SMO), email marketing, content marketing, and graphic design.

    Key Achievements:
    Increased organic traffic by 96.04%
    Generated leads through digital marketing efforts.
    Improved brand awareness and online presence for Minds Task Technologies.
    Increased 288% blog traffic using an event-specific keywords strategy

    PROJECT (JAN 2022- NOV 2023)


    IALM Academy
    As the lead Digital Marketing Strategist for IALM Law of Management, I spearheaded the development and execution of a
    comprehensive SEO strategy designed to increase organic search ranking, drive qualified website traffic, and enhance
    brand awareness within the legal industry. I focused on optimizing the website's technical foundation, implementing best
    practices for on-page and off-page SEO, and continuously monitoring and analyzing website performance

    Key Achievements:
    Increased Organic Traffic by 214% for an IALM.
    Improved rankings for keywords with high commercial intent.
    Increased inbound leads from global professionals looking for law courses.
    Avg CTR improved from 2.9% to 5.9%

    PROJECT (AUG 2022- DEC 2023)


    Moonwit Studio
    As the SEO specialist, I spearheaded a comprehensive SEO strategy to improve the e-commerce website for Moonwit
    Studio, a company specializing in handcrafted items. This project aimed to significantly increase organic search visibility,
    drive targeted traffic of potential customers, and ultimately boost online sales for Moonwit Studio.

    Key Achievements:
    The monthly website traffic surged by 79%
    We gained a 50% increase for the Top 3 keywords in the target categories.
    Expanded overall keyword presence on Google SERPs by 25.49%; we also increased our client’s presence in the
    “People Also Ask” feature by 78%.

    Other projects:

    Oneinfini Digiomega
    SRS Web Tech
    Imfule Calgaryhomes
    AWASA India

    ACADEMICS
    Master’s Degree (M.B.A.) From Galgotia Institute of technology and management in 2020 (Regular)
    Bachelor’s Degree (B.C.A.) from C.SJ.M. University, Kanpur (U.P.) in 2017 (Regular)
    Passed 12th from Shivaji Inter College, Kanpur- UP Board in 2014.
    Passed 10th from Shivaji Inter College, Kanpur- UP Board in 2012.

    Achievements in Digital Marketing Carrer


    Got client appreciation for Increased website traffic through a targeted SEO and resulting in a 25% growth in qualified
    leads within 6 months.
    Twice awarded for excellent performance within year.

    PERSONAL DETAILS
    Father Name-Birendra Singh Yadav
    Date of birth-20-09-1998

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