Marketing

BSc Marketing
BACHELOR OF SCIENCE IN MARKETING

What is Marketing?
Marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that bene t the organisation and its stakeholders (American Marketing Association).
Programme Overview
This degree programme provides you with contemporary specialised marketing knowledge with additional competencies in other areas of business and general management. It equips you with managerial, numerical and analytical skills that every marketer needs. The programme will give you a competitive edge in a range of jobs in marketing in any industry. As marketing is an essential business function in any commercial enterprise, job availability and growth within the eld of marketing is expected to be good in response to the growing demand for skilled marketing professionals in all sectors of the economy, including the public sector. Those who succeed in a marketing or sales eld typically have good written and oral communication skills; are creative, well-organised and exible; have the ability to plan in advance, and think strategically and independently. Marketing opportunities include careers in a variety of areas, in particular: Sales/Sales Management Advertising & Promotion, Public Relation/ Corporate Communication Customer Support Services Product & Brand Management Retailing & Wholesaling Purchasing & Merchandising Marketing/Consumer Research Services Marketing International Marketing E-Marketing The specialised marketing courses will help you to understand and manage the key functional areas of marketing effectively. This programme will also expose you to the core disciplines of business and management and this will allow you to see the big picture and understand how marketing can be seamlessly integrated with the rest of the activities in the
company to maintain a competitive edge in the industry. Last but not least, you will have the opportunity to hone the critical networking, presentation and team management skills required of business leaders in a rapidly globalised world. The modular structure of the degree offers you the exibility of scheduling your courses in a way that allows you to balance your studies with career, family and social responsibilities. The robust academic standards, dedicated faculty, effective administrative and student support, and the latest technology will help you grow and thrive in an independent learning environment.
Associate Faculty
The teaching faculty consists of lecturers who have both academic knowledge and industry experience. All of them have post-graduate academic quali cations relevant to the courses they are teaching and most of them have at least 10 years of teaching at various tertiary institutions in Singapore. All of our associate lecturers have considerable industry experience in marketing or consulting and some of them have been involved in course development at UniSIM. With their vast experiences, they will bring to life the theoretical concepts and share how these are applied in the business world. The faculty work in teams and this ensures that the curriculum is well integrated across classes.
Message from the Dean
In the School of Business, we train our students to be business leaders. We want our marketing graduates to be in positions to contribute signi cantly to the growth of their organisations. Professor Koh Hian Chye Dean School of Business
Curriculum
Degree Requirements (80 cu compulsory, 40 cu electives and 10 cu university core courses). All courses are in 5 cu unless stated otherwise. Level 1 Compulsory Courses (Total 5 cu) Statistics Level 2 Compulsory Courses (Total 30 cu) Financial Accounting Managerial Accounting Contract & Agency Law Managing People Managerial Economics Marketing Management Level 3 Compulsory Courses (Total 35 cu) Financial Institutions, Instruments & Markets Financial Management Consumer Behaviour Integrated Marketing Communications Business-to-Business Marketing Services Marketing Marketing Research Level 3 Marketing Elective Courses* (Total 40 cu) Sales Management Retail Management Brand Management Multivariate Analysis Marketing for Financial Services Internet & Social Media Marketing Pricing Case Studies in Marketing Management Level 4 Compulsory Course (Total 10 cu) Strategy (10 cu) * * * * Up to 10 cu of the above electives can be replaced by General Electives, which are courses offered under the General Studies Programme (course pre-requisite applies)
Message from Our Graduate
In UniSIM, the professors, lecturers and tutors have lit the re of learning in every student. Together with the rigorous learning program, they have taught us how to think rather than what to think; molding us into creative and enterprising individuals who are capable of doing new and exciting things. As the old saying goes, Give a man a sh, you feed him for a day. Teach him how to sh, and you feed him for life. UniSIM has laid a strong foundation for me. The latest know-how and essential life skills that I have acquired through UniSIMs learning program has shaped my con dence in taking on the dynamic challenges of this knowledge-driven global economy. Ms Yvonne Hu Cee Fung BSc in Marketing graduate
Administrative Details
Admissions
You will be considered for admission if you meet these minimum eligibility criteria: GCE A level with two passes (prior to 2006) or two H2 passes (from 2006), or local polytechnic diploma; Two years of work experience or currently employed on a full-time basis; and 21 years old and above. Candidates with an acceptable SAT score may be considered for admission on a case-by-case basis. Shortlisted candidates may be required to undergo one or more interview(s) and/or take written admission or other evaluation tests. All applications are considered individually on merit, and the offer of admission depends on the number of places available. Admission is solely within the discretion of UniSIM.
Tuition Fees and Government Subsidy

The amount of course fee you pay in each semester depends on the number of courses you take in that semester. Course fees cover all study materials, classes, supervision, assignments and examinations. They do not include costs for textbooks and other additional items specied by UniSIM from time to time. Students enrolled in this programme may be eligible for up to 55% government subsidy on course fee. Please visit www.unisim.edu.sg for current tuition fees and eligibility criteria for government subsidy.
Internet Access
All UniSIM students must have access to a computer or laptop and the Internet in order to use the electronic and website facilities, which allow access to course, academic or administrative information.
How to Apply
Applications are to be made online via www.unisim.edu.sg. You must submit all the required documents together with your admission application. Incomplete applications will not be considered.
Contact Details:
SIM University 461 Clementi Road Singapore 599491 Telephone: (65) 6248 9777 Fax: (65) 6763 9077 Email: [email protected]
SIM University
CPE/UEN: 200504979Z Registered: 4 June 2010 to 3 June 2016 Information is correct at time of print (August 2011)

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BSc Marketing

BACHELOR OF SCIENCE IN MARKETING

Message from the Dean

Message from Our Graduate

Tuition Fees and Government Subsidy

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