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    How To Be Your Own Marketing Manager

    Uploaded by

    Nigel A.L. Brooks
    This document outlines how to market yourself as an individual entrepreneur by taking on the roles and responsibilities of a marketing manager. It recommends researching and segmenting the target market, tailoring your personal brand and skills to satisfy market needs, packaging yourself through an optimized resume, cover letter, and website, promoting yourself through networking and finding opportunities, placing yourself in suitable roles by preparing for interviews, negotiating salary and benefits packages, and maintaining your professional network. The key responsibilities of a personal marketing manager are to research the market, tailor the product or service, package the product, promote the product, place the product, and negotiate the price.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    How To Be Your Own Marketing Manager

    Uploaded by

    Nigel A.L. Brooks
    154 views23 pages
    This document outlines how to market yourself as an individual entrepreneur by taking on the roles and responsibilities of a marketing manager. It recommends researching and segmenting the target market, tailoring your personal brand and skills to satisfy market needs, packaging yourself through an optimized resume, cover letter, and website, promoting yourself through networking and finding opportunities, placing yourself in suitable roles by preparing for interviews, negotiating salary and benefits packages, and maintaining your professional network. The key responsibilities of a personal marketing manager are to research the market, tailor the product or service, package the product, promote the product, place the product, and negotiate the price.

    Original Description:

    How to think like a marketing manager when looking for a job.

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    This document outlines how to market yourself as an individual entrepreneur by taking on the roles and responsibilities of a marketing manager. It recommends researching and segmenting the target market, tailoring your personal brand and skills to satisfy market needs, packaging yourself through an optimized resume, cover letter, and website, promoting yourself through networking and finding opportunities, placing yourself in suitable roles by preparing for interviews, negotiating salary and benefits packages, and maintaining your professional network. The key responsibilities of a personal marketing manager are to research the market, tailor the product or service, package the product, promote the product, place the product, and negotiate the price.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    154 views23 pages

    How To Be Your Own Marketing Manager

    Uploaded by

    Nigel A.L. Brooks
    This document outlines how to market yourself as an individual entrepreneur by taking on the roles and responsibilities of a marketing manager. It recommends researching and segmenting the target market, tailoring your personal brand and skills to satisfy market needs, packaging yourself through an optimized resume, cover letter, and website, promoting yourself through networking and finding opportunities, placing yourself in suitable roles by preparing for interviews, negotiating salary and benefits packages, and maintaining your professional network. The key responsibilities of a personal marketing manager are to research the market, tailor the product or service, package the product, promote the product, place the product, and negotiate the price.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 23

    HOW TO BE YOUR OWN MARKETING MANAGER

    Nigel A.L. Brooks


    TechKnowPartners
    Working with you today for your technology needs tomorrow

    Thought for the day

    It is not what you know... ...or who you know... ...but who knows you Therefore, you have to create brand awareness... ...just like any enterprise would
    2

    If you were a marketing manager...you would...

    Research and segment the market Tailor the product (and/or service) Package the product Promote the product Place the product Negotiate the price
    3

    Questions regarding branding

    Which company owns the world's most:


    Recognizable brand? Valuable brand?

    Who has the world's most recognizable face?


    Clue: it's not Bill Clinton, George Bush, Barack Obama, Mickey Mouse, or Ronald McDonald

    About me: recruiting for thirty years

    Executive

    Andersen Consulting (now Accenture) Booz Allen Hamilton (now Booz & Co) American Express Education 2020

    Entrepreneur various ventures including:


    Javazona Cafes, Etailia, BLD, Vitaprise, and TechKnowPartners
    5

    Fundamental questions

    Would I hire myself?


    Age Appearance Team player (collaborating and cooperating) Track record

    Am I prepared to go beyond my comfort zone and adapt for the future?


    6

    Research and segment the market

    Industries and functions Demographics and psychographics Strengths, weaknesses, opportunities, and threats

    (frequency, recency, value)

    HI

    Leverage strengths and assets Neutralize weaknesses and liabilities Promote brand equity/value proposition Maximize opportunities; minimize threats

    Objectives and goals

    LO

    2x2 Market/product SWOT

    HI

    Understanding personal styles


    Personal styles model

    Balancing inter-personal skills with professional skills Adapting your personal style to those of others Seeing things from the other person's point of view

    www.TechKnowPartners.com/ups.pdf
    8

    Tailor the product to satisfy needs and wants

    You are the product know your value proposition (benefits and features)... ...however, you may have to adapt to different situations and circumstances, such as industry, function, geography, etc. Hence, you need to define your product line Remember: if a person is good, they will be good at anything
    9

    Package the product

    Resume superior fact-based presentation of accomplishments and history...OK to have more than one Cover letter marketing collateral Personal marketing website email the link Prepared to handle interviews

    Situation, Opportunity, Action, Results (SOAR) Leveraging transferable skills Defusing objections
    10

    Resume:
    contribute to growth and profitability
    Networking card

    11

    Cover letter: marketing collateral

    12

    Personal marketing website:


    route to informational meetings

    13

    Prepared to handle interviews - practice, practice, practice

    Know what's important to the enterprise Dress for success Project confidence act enthusiastic and you will be enthusiastic Adapt your personal style to theirs Handle objections acknowledge, defuse, if I could, would..., tell stories using SOAR
    14

    Promote the product: outbound and inbound

    Develop the campaign plan, do, check, act... Networkn (events and one-on-ones)
    use social networking wisely and advantageously

    Maximize contacts with recruiters Find published and unpublished openings


    (20/80)

    Make direct contact with potential employers Create the opening and then fill it
    15

    Place the product:


    people like to work with others they like

    Prepare for situational-based interviews Research the industry, the enterprise, and its constituencies employees, customers,
    suppliers, investors, regulators, and competitors

    Know your competition Use superior materials Evaluate performance


    16

    Negotiate the price

    Be reasonable Avoid early compensation discussions Don't jump at the first offer Pursuing various opportunities Tweek the job description Examine the tangibles and intangibles
    17

    Individualpreneurship: handling being unemployed

    Volunteering for non-profits and participating on boards: not-for-profit doesn't mean not-for-revenue Consulting: problem solver adding structure to unstructured situations Teaching Learning new skills Making something out of nothing:
    what goes around comes around; giving before taking; putting back for future generations
    18

    The Individual As An Enterprise

    www.TechKnowPartners.com/iaae.pdf
    19

    Final thoughts

    The only certainty is uncertainty The only constant is change Treat your network as an asset:

    Enhance it Maintain it Protect it


    20

    Wrap up:
    what the marketing manager does

    Researches and segments the market Tailors the product (and/or service) Packages the product Promotes the product Places the product Negotiates the price
    21

    Contact me...

    TechKnowPartners
    NIGEL A.L. BROOKS
    Business Development
    [email protected] M: (602) 291-4595 TechKnowPartners, LLC 4659 South Lakeshore Drive, Suite K, Tempe, Arizona 85282 V: (480) 553-8951 F: (480) 829-0611 www.TechKnowPartners.com

    www.TechKnowPartners.com/mm.pdf

    22

    HOW TO BE YOUR OWN MARKETING MANAGER


    Nigel A.L. Brooks
    TechKnowPartners
    Working with you today for your technology needs tomorrow

    23

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