Retail Program Deck

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RENEWABLE ENERGY FOR ( ) CUSTOMERS

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GREEN MOUNTAIN ENERGY RETAIL PROGRAM


2013

ABOUT GREEN MOUNTAIN


Our mission: Use the power of consumer choice to change the way power is made

Cleaner Energy Products RECs, Carbon Offsets, and Sustainable Solutions

The nations longest serving renewable energy retailer


Wholly owned subsidiary of NRG, Inc.
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OUR IMPACT
Since Green Mountains inception, our customers have helped prevent as much CO2 pollution as:
planting

2.3 million Trees

1.8 million cars


off the road for 1 year

9.7 million households


turning off their lights for 1 year

Green Mountain customers have also helped develop over 50 new wind and solar facilities across the nation, including:

The first utility-scale wind farm in Pennsylvania A solar array in New Yorks Greenmarket at Union Square Over 40 solar donations to non-profits since through our customer-funded Sun ClubTM program 2002

BBB ACCREDITED
We are proud to have received an A+ Rating by the Better Business Bureau

A+ Rating
As of January 24, 2013 Green Mountain Energy Company has an A+ rating with the BBB of Metropolitan New York and the BBB of Metro Washington DC & Eastern Pennsylvania
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100% POLLUTION FREE ELECTRICITY


Customers are choosing how their electricity is generated with Pollution Free electricity from Green Mountain Energy

Pollution Free electricity made from local renewable sources like wind and water
We use renewable energy
POLLUTION FREETM ELECTRICITY

Not fossil fuels (like coal)

GREEN MOUNTAIN HISTORY

1997 Green Mountain Energy launched in Vermont as an offshoot of Green Mountain Power
2000 Moved headquarters to Austin, TX 2002 Began serving TX market as first retailer to offer renewable energy options 2009 NY Launch 2010 Acquired by NRG Energy 2012 Delivered more than 33 billion kilowatt hours (kWh) of cleaner energy into the marketplace. Enough electricity to power over 2.9 million average U.S. homes for one year 2012 Customer count exceeds 200,000 nationwide 2013 - Green Mountain Energy is the nations leading competitive retail provider of cleaner energy and carbon offset solutions. Founded with the mission to change the way power is made, we remain steadfast in our mission

CUSTOMER EXPERIENCE
Customers are greeted by Green Mtn. agents with a smile and a warm greeting

Green Mtn. agents educate customers on the benefits of renewable energy and highlight our value proposition
Customers are offered a choice between two price competitive options (one term product and one non-term product). Customers have a three day grace period in which to call and cancel prior to enrollment. Customers receive a copy of the sales agreement and a Next Steps brochure, detailing when theyll receive a Green Mtn. welcome kit, begin to be serviced by Green Mtn., customer service #s, etc.
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MARKET SIZE & POTENTIAL


Competitive energy markets allow more customers to choose cleaner energy at a competitive price
In the NY CON ED service territory, only 23% of eligible customers have chosen an energy supplier. 77% of the market remains up-for-grabs: A total of 2,152,375 customers In the Philadelphia PECO service territory, only 26% have chosen an energy supplier. 74% of the market remains eligible or 1,051,851 potential customers

HEB
Model for Success

GREEN MTN. CREDIBILITY


All applicants are screened, background checked, interviewed (phone and in-person), drug tested (as of June 1st, 2013) and trained (classroom and field) Customer Service: Empire State Building, NYSE, Trump Tower and numerous Fortune 500 companies are proud purchasers of Green Mtn.s cleaner energy products

Weaver, an independent third-party auditor, verifies that our renewable energy and carbon offset purchases align with our retail sales volume.
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INCENTIVES & VALUE ADD


$10.00 gift card to each qualifying customer who successfully enrolls as a Green Mountain Energy customer. Gift card to be mailed out 4 6 weeks following enrollment. Significantly discounted Pollution Free Partnership product available for ( employees that reside within Green Mountain Energys service territories )

Potential discounted price / access to the Nest Learning Thermostat and or other Green Mtn. partner products Tree planting Charitable donation match

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COMPENSATION MODEL

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PILOT PHASE
6 - 9 Months

Green Mtn. to staff Kmart/Sears stores preferably 2 3 x per week on high-traffic days for 2 (5hr.) shifts Green Mountain account manager to coordinate with Kmart/Sears corporate and local staff. Green Mountain account manager to make periodic visits to maintain excellent communication with store managers

Green Mountain to provide its own equipment and set up in an area designated by Kmart/Sears corporate and or local staff
Green Mountains quality assurance team to make periodic visits to store locations to ensure the highest level of quality

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GREEN MOUNTAIN SET UP


4x2 ft. Table 10X10 Pop Up

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GREEN MOUNTAIN 4 X 2 FT. SET UP @ HEB

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5 X 5 POP UP

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10 X 10 @ MET LIFE STADIUM

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KIDS LOVE SUPER EARTH!


Super Earth available for Kmart/Sears special events!

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COMPLIMENTARY ENVIRONMENTAL IMPACT REPORTS


Market your customers environmental impact to investors, press and the general public

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SOCIAL MEDIA CROSS-PROMOTION


Expanded reach to Green Mountains highly engaged, active online community

facebook.com/GreenMountainEnergyCompany
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twitter.com/greenmtnenergy

Green Mountain Powers NYSE Euronext Stock Exchange.

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GREEN MOUNTAIN WALKS THE TALK

We offset 100% of our corporate


emissions

Our corporate headquarters was


the 2nd LEED Silver Commercial Interior certified space in Texas

Our employees earn rewards for


greener commuting through our award-winning program

We have worked with American


Forests to preserve forest ecosystems by planting more than 250,000 trees since 1999

Our Sustainability Report site


discloses our corporate environmental policies and performance
greenmountainenergysustainability.com

We support community
organizations with solar donations on behalf of our customers

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FIND OUT MORE greenmountain.com

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CONTACT INFORMATION

John Yandrasits New Business Development Manager for Retailer Acquisition (212) 710-2717 [email protected]

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