Nestle PPT 1
Nestle PPT 1
Table Of Contents
Logos of Nestle History Headquarter Management Quality control Major brands Nestle global organization Personal profile Nestl's employees Sales by region Current status Shareholders Swat analysis
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Nestl
History
In September 1866, in Vevey, Henri Nestl developed a milk-based baby food and soon began marketing it. Henri Nestl retired in 1875, but the company, under new ownership, retained his name as Farine Lacte Henri Nestl.
Henri Nestl
Headquarter
Headquarter
Management
Peter Brabeck, Chairman of the Board of Directors, Nestl. Paul Bulcke, Chief Executive Officer, Nestl. Werner Bauer, Executive Vice President, Nestl , Chief Technology Officer. Company is ISO-9001,9002 and ISO 2000 certified,and has gained various quality assuarance certificates from reputed institutions and firms as well.
Quality Control
The quality control department is the scientific heart of the Nestl Quality System. Consumer confidence and trust has been fundamental to Nestl's success for over 135 years. At Nestl, we believe that research can help us make better food so that people can live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs.
Major Brands
Nescafe Nestle Milk Pak Nestl Rowntree Nestl Purina / Friskies Nestea Nespresso Nesquik Kit Kat
Major Brands
PERSONNEL PROFILE
2,54,000 employees 41% women, 59% men 66% married Average age: 34
Employees 2,54,000
34
Men 59%
women 41%
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Nestles employees
People our source of energy Around 254,000 people make up the Nestl family Continous training and improvement of skills Respect and cultural diversity
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Sales by region
Nestls global presence is divided into 3 zones: Europe, Americas; and Asia, Oceania and Africa.
Americas 42.4%
Current Status
The currency abbreviation for the Swiss franc (CHF), the currency for Switzerland.
Food Sales(millions) 10 20 40 50 60 70 80
30
PepsiCo
Unilever
Competitors in market
Coca-Cola Mars Danone ConAgra Cadbury Schweppes General Mills Sara Lee Kellogg's
Current Status
Bonanza
Armani Gucci
Competitors in market
Marks & Spencer Q n H plus JJ Garments Empact
HKB
Hype
Cliche
Hejab Zafar
Shareholders
Nestl has about 250 000 shareholders, none of whom individually own more than 3% of the shares. As of December 31, 2003, Swiss investors held the major part of the stock (42%) followed by US citizens (22%) and British (10%), French (8%), and German (5%) shareholders A Swiss investments company called Pelham Investments SA is also named as a shareholder
SWOT Analysis
Strengths: Strong Brand image Quality of goods Focus on research and development Weaknesses Very low Marketing Opportunities Health Conscious people Increased knowledge of health
SWOT Analysis
Threats Competitors may get better time and space in different Media. Quality is not being satisfied and taste as well by new comers.