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    Session 3

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    nishithathi
    This document provides an overview of research methodology. It outlines the typical steps involved in a research process, including identifying the research problem, designing the research, collecting and analyzing data, and writing the research report. It also discusses different types of data collection methods, both primary and secondary. Various quantitative and qualitative data analysis techniques are presented, such as hypothesis testing methods like chi-square, t-tests, correlation, regression, and analysis of variance. The document emphasizes establishing clear research objectives and questions to guide the research process.

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    Session 3

    Uploaded by

    nishithathi
    48 views20 pages
    This document provides an overview of research methodology. It outlines the typical steps involved in a research process, including identifying the research problem, designing the research, collecting and analyzing data, and writing the research report. It also discusses different types of data collection methods, both primary and secondary. Various quantitative and qualitative data analysis techniques are presented, such as hypothesis testing methods like chi-square, t-tests, correlation, regression, and analysis of variance. The document emphasizes establishing clear research objectives and questions to guide the research process.

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    Session 3

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    20121027 - Session 3

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    This document provides an overview of research methodology. It outlines the typical steps involved in a research process, including identifying the research problem, designing the research, collecting and analyzing data, and writing the research report. It also discusses different types of data collection methods, both primary and secondary. Various quantitative and qualitative data analysis techniques are presented, such as hypothesis testing methods like chi-square, t-tests, correlation, regression, and analysis of variance. The document emphasizes establishing clear research objectives and questions to guide the research process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    48 views20 pages

    Session 3

    Uploaded by

    nishithathi
    This document provides an overview of research methodology. It outlines the typical steps involved in a research process, including identifying the research problem, designing the research, collecting and analyzing data, and writing the research report. It also discusses different types of data collection methods, both primary and secondary. Various quantitative and qualitative data analysis techniques are presented, such as hypothesis testing methods like chi-square, t-tests, correlation, regression, and analysis of variance. The document emphasizes establishing clear research objectives and questions to guide the research process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    Research Methodology

    27 October 2012 TriM II, PGDM RM 2012-14, Welingkar Institute of Management

    Recap

    The course contents


    1. 2. 3. 4. 5. Relevance & Scope of Research in Management Steps Involved in the Research Process Identification of Research Problem Research Design Data Collection Methodology 1. Primary Data Collection Methods / Measurement Techniques Characteristics of Measurement Techniques Reliability, Validity etc. 2. Secondary Data Collection Methods Library Research, References Bibliography, Abstracts, etc. 6. Analysis Techniques Qualitative & Quantitative Analysis Techniques Techniques of Testing Hypothesis Chi-square, T-test, Correlation & Regression Analysis, Analysis of Variance, etc. Making Choice of an Appropriate Analysis Technique 7. Research Report Writing 8. Computer Aided Research Methodology

    Overview of Research Process


    Evolves From Answers to Five Key Questions:

    Why should we do research? What research should be done? Is it worth doing the research? How should the research be designed to achieve the research objectives? What will we do with the research?

    Research Process
    PLANNING AND INFORMATION SYSTEM

    Planning system Strategic plans

    Information system Databases

    Tactical plans
    1. AGREE ON RESEARCH PROCESS

    DSS

    Problems or opportunities Decision alternatives

    Research users

    Research Process
    2. ESTABLISH RESEARCH OBJECTIVES

    Research questions Hypotheses Boundaries of study

    An example

    Another example

    Play video

    Lets apply this to your projects

    The project outline


    Who are the people, or What is the behaviour, that you want to know more about? Why does it interest you? What background information do you already have about these people or behaviour? What kind of learnings are you expecting about these people, or about this behaviour?

    The objective:
    Formulate a Research Problem

    Steps to formulating a research problem


    Stating it in a very broad manner

    Knowing the history, and events that led to the current situation
    Understanding the current context and resources already available Expressing the problem in a way that research findings can solve it

    Today
    Research as a function

    The Indian Market Research Industry


    Research Design Hypothesis Development

    Research as a function

    The Indian Research Industry


    Primary Quantitative Qualitative
    Custom

    Secondary
    The Census Industry reports Magazines / journals Internal audits

    Syndicated

    Custom

    Media

    Customer

    TV
    TAM

    Press
    IRS NRS

    Radio
    RAM

    Household
    IMRB

    Individual
    In a nascent stage Mostly Online panels

    RESEARCH DESIGN

    Research Design
    A plan on:

    What data will be collected?


    How will it be collected? How will it be analysed? How will it be reported?

    Research approaches
    Exploratory Research Descriptive Research Causal Research

    For tomorrow
    Work further on the outline of your projects

    Gather more information and prepare a background


    Explore the hypotheses that you would want to test

    Thank you
    Nirav Parekh [email protected] +91 98199 69372

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