Wings Auto/Morors
Wings Auto/Morors
Wings Auto/Morors
30
20
10
0
1980 1990 1999 2000
STRENGTH WEAKNESS
In the past it was the market No product research
leader in the Indian Automobile Highly overconfident Employees
Industry. Limited Variants & Models
Had set the trends on the twin
Lack Of Training & development
planks of fuel economy and low
maintenance cost. Of Employee
Captured new Markets with its VFM Sticked to traditional business
policy. Operating Model
Pioneered vendor development Applying simple, age old
programmes. strategies
Created a High brand equity.
OPPORTUNITIE THREATS
S Out of the Market
Segment.
Increasing the market area
of business.
Shift In Price Segment
Target new section of
Increase in the competitors
customers. in the market.
Large revenue earning Due to globalization many
capacity. foreign automobile
Trusted Brand companies are coming to
India with latest
Innovative techniques.
technology,
Sincere & dedicated Staffs
& employees
SOLUTIONS OF THE QUESTIONS
GIVEN IN THE CASE STUDY
What are the areas of concern for the
company?
1. Increasing the Market as well as Sales.
2. Targeting new class of customers.
3. Innovative new designs for the cars.
Eg. – Sleek & Trendy designs.
4. Being customer oriented.
5. Proper training and development to its
employees.
What actions should the
company take to regain the
lost ground?
1. Doing a Market Survey.
2. Taking an initiative to start a separate
Research & Development Programme.
3. Providing latest technologies at an affordable
price to its customers.
4. Training and development of its employees.
5. Collaboration with any renowned foreign auto
company.
6. Tie – ups with any finance institution.
SHOULD THE COMPANY CONTINUE
WITH ITS VFM APPEAL? JUSTIFY.
Yes, the company should continue with
its VFM appeal.
Its an old and effective proposition of the
company.
It will help the company in retaining its
goodwill.
They should not change its longtime
motto because it will still provide Value
for Money (VFM) Car.
WHAT OTHER OPTIONS ARE AVAILABLE
FOR WINGS TO GENERATE REVENUE?