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    Sample Catherine Confectionary Write Up

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    arslan0989
    Catherine owns a confectionaries business that has grown too quickly without a clear business strategy. She now has a large rented space that she cannot afford and is overextended financially. She recently hired additional unskilled employees in an attempt to utilize the large space, but cannot justify the costs. The document recommends Catherine re-think her business strategy and determine if she should downsize, maintain her current size, grow further, or close the business. It suggests Catherine first create a business strategy by analyzing her revenues over 7 years to identify her most profitable customer segments and functions needed to provide value.

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    Sample Catherine Confectionary Write Up

    Uploaded by

    arslan0989
    346 views3 pages
    Catherine owns a confectionaries business that has grown too quickly without a clear business strategy. She now has a large rented space that she cannot afford and is overextended financially. She recently hired additional unskilled employees in an attempt to utilize the large space, but cannot justify the costs. The document recommends Catherine re-think her business strategy and determine if she should downsize, maintain her current size, grow further, or close the business. It suggests Catherine first create a business strategy by analyzing her revenues over 7 years to identify her most profitable customer segments and functions needed to provide value.

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    99265954 Sample Catherine Confectionary Write Up (1)

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    Catherine owns a confectionaries business that has grown too quickly without a clear business strategy. She now has a large rented space that she cannot afford and is overextended financially. She recently hired additional unskilled employees in an attempt to utilize the large space, but cannot justify the costs. The document recommends Catherine re-think her business strategy and determine if she should downsize, maintain her current size, grow further, or close the business. It suggests Catherine first create a business strategy by analyzing her revenues over 7 years to identify her most profitable customer segments and functions needed to provide value.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    346 views3 pages

    Sample Catherine Confectionary Write Up

    Uploaded by

    arslan0989
    Catherine owns a confectionaries business that has grown too quickly without a clear business strategy. She now has a large rented space that she cannot afford and is overextended financially. She recently hired additional unskilled employees in an attempt to utilize the large space, but cannot justify the costs. The document recommends Catherine re-think her business strategy and determine if she should downsize, maintain her current size, grow further, or close the business. It suggests Catherine first create a business strategy by analyzing her revenues over 7 years to identify her most profitable customer segments and functions needed to provide value.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 3

    CATHERINES CONFECTIONARIES CASE WRITE UP

    Professor Wilbon June 1

    Catherines Confectionaries Case Write Up June 1, 2012

    Executive Summary Issue Presented Catherine Horton has a knack for cooking, but not as much for fundamental business

    analysis. In an attempt to grow her business to meet the demand of her customers, Catherine
    has found herself overextended with respect to finances and time. Because she attempted to grow her business without a clear business strategy, she is in a situation where she is paying

    rent that she apparently cannot afford for a space that is so large it is forcing her to hire
    unskilled labor in an effort to utilize the space by taking walk-in customers (something outside of her core competency and business model: preparing food for events). Because of the high demands on her she recently has hired two more individuals (one to help cook and one to help manage), an infrastructural decision that her finances dont necessarily justify. Thus, Catherine is suffering from ill-advised structural and infrastructural decision-making (Introductions to Supply Chain Management, Bozarth & Handfield, 2008, pp. 23-24). Brief Answer At this juncture, Catherine needs to re-think her business strategy and decide whether she would like to downsize her business, maintain the size of her business, grow her business further or close the business. My recommendation is for Catherine to downsize her business while possibly making the business more profitable by being more selective about her clientele and finding creating ways to cut costs.

    Catherines Confectionaries Case Write Up June 1, 2012

    Analysis of Alternatives Catherines first order of business is to conduct a better analysis of her business and create and then implement a strategy that will allow her to function in a cash flow positive manner. After such strategy is created, Catherine will have to determine whether she needs to (i) downsize her business to make it more manageable, (ii) maintain the size of her business. (iii) grow the business or (iv) shut down the business. First Step: Creating a Business Strategy Business strategies are important because they are the mechanisms by which businesses coordinate their decisions regarding their structural and infrastructural elements. (Bozarth & Handfield, 2008, p.24). Bozarth & Handflied states that a business strategy must identify the firms targeted customers and determine what functions are needed to provide value to the same. First, Catherine should look at her revenues over the past 7 years and determine which segment of her business has been the most profitable. Catherine has 3 different types of customers: walk in, business to business and individual orders (See Appendix A for a further breakdown of such customer segments). Although her business to business

    customers probably generate the most revenue, they also require the most care because of the constant changes to the mix and quantity of items being made. Because of these logistics, it would probably be wise to hire some help cooking and managing the food items provided in the business to business portion of her business. The individual orders were probably not as profitable (because they were not as consistent), but the longer notice time probably makes Catherines life much easier. Also, she was able to run the individual order business pretty
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