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    Elevator Pitch

    Uploaded by

    Gayu Aishu
    The document discusses the elevator pitch, which is a concise verbal message between 30-120 seconds used to quickly describe a business opportunity to a potential investor or partner. An effective elevator pitch should include the problem being solved, the proposed solution, and the value proposition. It should follow the "Rule of Three" structure of a hook, subject, and call to action. The pitch needs to be well-practiced and leave the other person wanting more information through an easy next step of contact. Templates are provided to help structure the pitch around what is done, who is served, how value is delivered, and the key benefits.

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    Elevator Pitch

    Uploaded by

    Gayu Aishu
    371 views11 pages
    The document discusses the elevator pitch, which is a concise verbal message between 30-120 seconds used to quickly describe a business opportunity to a potential investor or partner. An effective elevator pitch should include the problem being solved, the proposed solution, and the value proposition. It should follow the "Rule of Three" structure of a hook, subject, and call to action. The pitch needs to be well-practiced and leave the other person wanting more information through an easy next step of contact. Templates are provided to help structure the pitch around what is done, who is served, how value is delivered, and the key benefits.

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    Elevator Pitch

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    The document discusses the elevator pitch, which is a concise verbal message between 30-120 seconds used to quickly describe a business opportunity to a potential investor or partner. An effective elevator pitch should include the problem being solved, the proposed solution, and the value proposition. It should follow the "Rule of Three" structure of a hook, subject, and call to action. The pitch needs to be well-practiced and leave the other person wanting more information through an easy next step of contact. Templates are provided to help structure the pitch around what is done, who is served, how value is delivered, and the key benefits.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    371 views11 pages

    Elevator Pitch

    Uploaded by

    Gayu Aishu
    The document discusses the elevator pitch, which is a concise verbal message between 30-120 seconds used to quickly describe a business opportunity to a potential investor or partner. An effective elevator pitch should include the problem being solved, the proposed solution, and the value proposition. It should follow the "Rule of Three" structure of a hook, subject, and call to action. The pitch needs to be well-practiced and leave the other person wanting more information through an easy next step of contact. Templates are provided to help structure the pitch around what is done, who is served, how value is delivered, and the key benefits.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    At a glance
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    The key takeaways are that an elevator pitch is a short, concise verbal message about a person, business or project that can be delivered in the time span of an elevator ride (30-120 seconds). Its purpose is to grab attention, convey key information in an engaging way, and motivate the listener to take further action.

    An elevator pitch is a short, carefully planned verbal message about a person, business, project etc. that can be delivered in 30-120 seconds. Its purpose is to sell a company's identity and set itself apart from others in a concise yet memorable way.

    Some examples of situations where an elevator pitch would be useful include networking events to find investors or partners, accidentally meeting an influential person, and introducing a new business or idea to potential customers or clients.

    The Elevator Pitch

    Pitching in 30 120 Seconds


    W. Runge 04/2008 2
    What is an Elevator Pitch?
    Context of Entrepreneurship
    A business-oriented, purposeful verbal
    message as fast as a ride in an elevator (30 -
    120 seconds) in understandable language
    also for technology areas
    A concise, carefully planned, and well-
    practiced answer about yourself, your
    business, your firm, your project etc.
    A situation with an opportunity to sell your
    companys identity and set yourself apart
    from other entrepreneurs
    W. Runge 04/2008 3
    What is an Elevator Pitch?
    Business Plan Context
    Elevator Pitch:
    The problem
    (need) you are
    going to solve
    (satisfy)
    20 Minute Business Plan Presentation
    Your solution,
    your answer
    Your value
    proposition
    Elevator Pitch: a back-of-the-envelope business plan
    W. Runge 04/2008 4
    Elevator Pitch Situations
    All conceivable constellations to initiate
    linking investors (backers; sponsors,
    decision makers) and entrepreneurs
    (intrapreneurs)
    (A startup) searching for financial
    backing or cooperation partners
    Meeting someone (accidentally or
    intentionally) at
    Competence Network Partnering-Events
    In firms: Meeting a big boy in the canteen,
    plane, in the lobby of an airport,
    W. Runge 04/2008 5
    You only have one chance to
    make a first impression!
    W. Runge 04/2008 6
    Approach
    Give people a hook by talking about
    something that really interests them
    It must be succinct, to the point
    Focus on one simple message
    Make it simple and easy for people to
    contact you after the pitch
    give them an incentive to seek you out
    For investors: It must be greed inducing
    (inducing expectations of big profits)
    W. Runge 04/2008 7
    Presenting: The Rule of Three
    The Hook"
    Get attention and
    interest
    The Subject
    Explains and proves
    your point with passion
    (investors expect energy
    and dedication from entrepreneurs)
    Should induce desire (greed inducing)
    Use the Concept Summary as a
    framework
    The Close
    Call to action or demand for reaction AIDA!
    W. Runge 04/2008 8
    An Elevator Pitch Template
    WHAT you do
    WHOM you serve
    HOW you deliver
    BENEFIT(S) for clients

    EXAMPLE (What are you doing?):
    "I [WHAT: helping verb]
    [WHO: target market/ideal customer]
    [_______] [_______] [_______] [_______]
    [HOW: deliver what the customer wants]
    [BENEFIT: key benefit or wanted result]"
    W. Runge 04/2008 9
    USP Template: Wording
    USP (Unique Selling Proposition)
    Template:
    Sentence #1
    For (target customer)
    who (statement of the need or opportunity),
    the (product/service name) is a
    (product/service category)
    that (statement of benefit).
    Sentence #2
    Unlike (primary competitive alternative),
    our product (statement of primary
    differentiation).
    Slide 9.23; Ref. Dorf & Byers, p. 250
    W. Runge 04/2008 10
    USP/Elevator Pitch: Other Uses
    If the startup/NTBF is launched and has a
    Web site, a USP should appear on the
    firms Web site under the headings
    Home,
    Company or
    About
    W. Runge 04/2008 11
    Call to Action
    Based on provided material create and
    present an elevator pitch
    Based on the template (Slide 8)
    One lasting 30 (- 45) seconds
    One lasting 120 (-150) seconds
    (start with this one and boil it down)
    Based on the USP-approach (Slide 9)
    one lasting 100-150 seconds

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