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    Mcdonalds

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    Ashmeet Kaur
    McDonald's began in 1937 as a hot dog stand and has since grown to be a global fast food brand with over 32,000 restaurants in 130 countries. It entered the Indian market in 1996 through a joint venture. McDonald's vision is to be the best and leading fast food provider globally, serving customers quality, service, cleanliness and value. While criticisms of its food and business practices exist, McDonald's has emphasized corporate social responsibility and adapting menus to local cultures and tastes as it has expanded internationally.

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    Mcdonalds

    Uploaded by

    Ashmeet Kaur
    363 views25 pages
    McDonald's began in 1937 as a hot dog stand and has since grown to be a global fast food brand with over 32,000 restaurants in 130 countries. It entered the Indian market in 1996 through a joint venture. McDonald's vision is to be the best and leading fast food provider globally, serving customers quality, service, cleanliness and value. While criticisms of its food and business practices exist, McDonald's has emphasized corporate social responsibility and adapting menus to local cultures and tastes as it has expanded internationally.

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    McDonald's began in 1937 as a hot dog stand and has since grown to be a global fast food brand with over 32,000 restaurants in 130 countries. It entered the Indian market in 1996 through a joint venture. McDonald's vision is to be the best and leading fast food provider globally, serving customers quality, service, cleanliness and value. While criticisms of its food and business practices exist, McDonald's has emphasized corporate social responsibility and adapting menus to local cultures and tastes as it has expanded internationally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    363 views25 pages

    Mcdonalds

    Uploaded by

    Ashmeet Kaur
    McDonald's began in 1937 as a hot dog stand and has since grown to be a global fast food brand with over 32,000 restaurants in 130 countries. It entered the Indian market in 1996 through a joint venture. McDonald's vision is to be the best and leading fast food provider globally, serving customers quality, service, cleanliness and value. While criticisms of its food and business practices exist, McDonald's has emphasized corporate social responsibility and adapting menus to local cultures and tastes as it has expanded internationally.

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    WELCOME TO

    THE WORLD OF McDonalds







    Hi, friends I am
    Ronalds
    Guess !!!!!! Why I am here in LLIM
    YES, I am here to tell you about
    my story.
    Story of McDonald's
    But
    Friends,


    These are my Nine friends who
    help me to tell you my story
    Let me introduce them
    INTRODUCTION
    Leading global food service retailer
    More than 32000 local restaurants
    Serving 58 million people in 130 countries
    Brand is managed in India by :
    Mr.Vikram Bakshi-M.D.Connaught Plaza Pvt
    Ltd-
    North & East India
    Mr. Amit Jatia-M.D.- Hardcastle Restaurants Pvt.
    Ltd.
    West & South India
    Contd.
    Vision: To be the best and leading fast food
    providers around the globe.

    Mission : To be the worlds best quick service
    restaurant experience
    Values: Q- Good Quality
    S- Services to Customers
    C- Cleanliness to enjoy meals
    V- Value of food
    Since 1955, weve been proud to serve the world some of its favorite food. And
    along the way, weve managed not just to live history, but create it.


    Started off as a hot dog stand in 1937,by Patrick McDonald .

    The first McDonald's was built in 1940 by two brothers Mac and Dick
    McDonald in San Bernardino, California,
    It got a further boost with the emergence of a revolutionary concept called 'self-
    service.

    Prices were kept low. Speed, service and cleanliness became the critical
    success factors of the business. By mid-1950s, the restaurant's revenues had
    reached $350,000.

    In 1955 Ray Kroc established a franchising company, the McDonald System
    Inc. and appointed franchisees.








    McDonalds History INDIA
    Entered in India 1996 (Oct)

    McDonald's India is a 50 50 JV
    partnership between McDonalds
    Corporation (U.S.A) and two
    Indian businessman Amit Jatia
    and Vikram Bakshi

    Over 17 years of leadership in
    food service retailing in India,
    McDonald's India now has a
    network of over 250 restaurants
    across the country
    Localisation:
    DONT OFFER ANY BEEF
    OR PORK ITEM IN INDIA
    IN PRODUCT LIKE
    MCVEGGIE, PIZZA
    MCPUFF ETC.THEY USE
    SPICES FAVOURED BY
    INDIANS
    SOFT SERVES AND
    MCSHAKES ARE EGGLESS
    McDonalds Outlets
    The ambience and the environment is same at
    all the outlets of McDonald's.

    GOING INTERNATIONAL
    The first McDonalds Drive-Thru opened in Sierra
    Vista, Arizona in 1975

    Happy Meals were added to McDonalds menu in
    1979

    McDonalds launched the new worldwide Balanced
    Active Lifestyles public awareness campaign in 2005

    McDonalds celebrated its 50th Anniversary on April
    15, 2005

    Supplier performance index
    Import
    Breath of
    supply
    process
    control
    equipment
    The McDonalds Supply Chain
    Supply Chain Integration

    Intensity
    Competitors
    Public Health
    Crisis
    Economic
    Recession
    Growth Of Food
    industry
    Low cost menu
    Appearance of
    Freebies and discounts
    Unhealthy Food
    Image
    High Employee
    Turnover
    Small Revenue
    Growth
    Strong brand
    image
    Large market
    share
    Technology
    Innovative
    Specialized
    training for
    managers
    S W
    T O
    PESTLE ANALYSIS

    Political
    Economic
    Social
    Technological
    Legal
    Environment


    World wide growth strategy of
    McDonalds
    McDonalds growth strategy is based
    on three elements:
    1.
    Adding new restaurants
    2.
    Maximizing sales and profit at existing
    restaurants
    3.
    Improving international profitability
    Strategy As Per Indian Market
    Re-engineering the menu- McDonalds
    Menu for Vegetarian Customers

    CO-BRANDING STRATEGY
    CADBURY
    Tie Up With Hindustan And Bharat Petroleum Petrol Pumps
    The strategy behind opening their outlet near petrol pumps is that they can
    serve their products even on highways.

    McDonalds tie up with these companies to open on revenue sharing model
    COCA COLA
    WALT DISNEY

    HOT WHEELS

    Importance of PLC in McDonalds
    The requirements of customers change over time and thus the product offering has to
    be changed accordingly. What is the fashion today may be out of market within few
    weeks. Thus continuous innovation is required.
    A perfect example of a product in decline phase is French Fries
    CUSTOMERS PERCEPTION
    AND
    CUSTOMERS EXPECTATIONS
    Target segment Visits McDonalds to
    1. A parent with two children Visits McDonalds to give children a treat
    2. Childrens Want to visit McDonalds as it is a fun place to eat
    3. A business customer Visits McDonald's during the day as service is quick; the
    food tastes great and can be eaten in the car with out
    effecting a busy work schedule
    4. Teenager Hangout with friends, but keep it affordable
    CRITICISM

    McDonald's is often
    the target of criticism
    for its menu
    In 2001, Eric
    Schlosser's book Fast
    Food Nation included
    criticism of the
    business practices of
    McDonald's.

    ARGUMENTS IN DEFENSE
    In response to public pressure- McDonald's
    introduced a new slogan to its recruitment
    posters: "Not bad for a McJob

    Despite the objections of McDonald's, the term
    "McJob" was added to Merriam-Webster's
    Collegiate Dictionary in 2003.The term was
    defined as "a low-paying job that requires little
    skill and provides little opportunity for
    advancement"
    CORPORATE SOCIAL
    RESPONSIBILITY
    Definition
    CSR POLICY OF
    McDonalds
    -Always look for
    reduce,reuse and
    recycle in their
    restaurants
    -Charities supporting
    RONALD Mcdonald
    house charities

    CONCLUSION

    To Conclude, McDonalds has undergone
    several changes since its inception in San
    Bemardino, California.

    McDonalds are doing well in their home
    countries and other countries as well.

    We loved McDonalds because its makes us
    smile


    BYE BYE SEE U AT
    McDonalds

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