A Comparative study between

Maruti Suzuki & Hyundai

SUBMITTED TO: SUBMITTED BY:
MR.SHYAM DUBEY YADAV MANISH KUMAR MBA
FACULTY ARUN KUMAR
1804670034 (MBA 2 ND YEAR)
Introduction of maruti suzuki
 Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an
automobile manufacturer in India. It is a 56.21% owned subsidiary of the Japanese
car and motorcycle manufacturer Suzuki Motor Corporation. As of July 2018, it had
a market share of 53% of the Indian passenger car market. Maruti Suzuki
manufactures and sells popular cars such as the Ciaz, Ertiga, Wagon R, Alto K10,
Swift, Celeries, Swift DZire, Baleno and Baleno RS, Omni, Alto 800, Eco, Ignis,
Cross. The company is headquartered at Delhi. In May 2015, the company produced
its fifteen millionth vehicle in India, a Swift Desire.
 Maruti was established in February 1981 with production starting in 1983 with the
Maruti 800, based on the Suzuki Alto car. As of May 2007 the Government of India,
through Ministry of Disinvestment, sold its complete share to Indian financial
institutions and no longer has any stake in Maruti Udyog.
Introduction of Hyundai
 Hyundai operates the world's largest integrated automobile manufacturing facility
in Ulsan, South Korea which has an annual production capacity of 1.6 million units.
The company employs about 75,000 people worldwide. Hyundai vehicles are sold in
193 countries through some 5,000 dealerships and showrooms.
 In 1984, Hyundai began exporting the Pony to Canada, but not to the United States,
as the Pony would not pass emissions standards there company. In 1985, the one
millionth Hyundai cars were built.
 In 1986, Hyundai began to sell cars in the United States, and the Excel was
nominated as "Best Product” by Fortune magazine, largely because of its
affordability. The company began to produce models with its own technology in
1988, beginning with the midsize Sonata. In the spring of 1990, aggregate
production of Hyundai automobiles reached the four million mark. ] In 1991, the
company succeeded in developing its first proprietary gasoline engine, the four-
cylinder Alpha, and also its own transmission, thus paving the way for technological
independence
OBJECTIVE OF STUDY
Our objective is to create wow factor in our products: Chief Engineer, Suzuki
Baleno
 Airbags
 Passenger Airbags
 ABS
 Electronic Brake force Distribution
 Engine Immobilizer
 Central Locking
 Child Safety Lock
 Power Door Lock
 Headlamp Beam Adjuster
RESERCH DEVELOPMENT
 Hyundai Motor Company established Hyundai Motor India Engineering (HMIE) in
November 2006. HMIE is an only R&D Center in India, sited in Hi-tech city region
of Hyderabad, Telangana State. Often referred to as India’s Silicon Valley,
Hyderabad is the IT hub of India, hosting home for leading international IT
companies.

HMIE is a center with one of the most advanced research and development facilities
which focuses on state of the art product, design engineering and rigorous quality
enhancement.
  
 It plays an important role leading to the development of new car models for key
emerging markets globally including India. Now the center enlist around 800
engineers, who are well trained on business acumen, technical and personal
development which made them as smart engineers designing elegant cars. HMIE
engineers extend their master support in accomplishing all the projects with great
zeal and smart work.
LITERACTURE REVIEW
 Literature review of Hyundai motors

 Review of literature “The customer’s mind is still closed to us; comparative study of
service quality of Maruti Suzuki and Hyundai Show rooms in Nagpur Competency
in the APA format is required of all Business graduates of Liberty University, as set
forth by policy of both the Graduate Faculty and the administration. You will
research and write a literature review on a topic relevant to our course.

 Laws governing commerce, trade, growth, and investment are dependent on the
local Hyundai as well as how successful local markets and reviews this project aims
at analyzing the Hyundai of Jaguar Land Rover by Tata Motors. Jaguar and Land
Rover brands were held by Ford Motor Company. The literature is a careful
examination of a body of literature pointing toward the answer to your research
question
LITERACTURE REVIEW
 A review may form an essential part of the research process or may constitute a
research project in itself. In the context of a research paper or thesis the literature
review is a critical synthesis of previous research Fiat Group Automobiles and Tata
Motors today announced the signing of the definitive agreement for the
establishment of the industrial Joint Venture, located at Ranjangaon in Maharashtra
India to manufacture passenger cars, engines and transmissions for the Indian and
overseas markets.
 Assembly of the new Fiat Palio at Cover letter send resume via email has already
commenced. Questions frequently asked about the literature review: What are the
topics Topics need to come from the course content
  Review of literature “The customer’s mind is still closed to us; comparative study
of service quality of Maruti Suzuki and Hyundai Showrooms in Nagpur.
HYUNDAI MOTOR INDIA - NEW
THINKING. NEW POSSIBILITIES
 Product services for a resource-efficient and circular economy - A review Volume
97, Issue January Pages Since the s, Product Service Systems PSS have been
heralded as one of the literature effective instruments Hyundai moving society
towards a resource-efficient, circular
 on PSS in the last decade and compares the findings with those from an earlier
review in economy and creating a much-needed 'resource revolution
 This paper reviews the literature this journal in Close to relevant papers were
identified, over of which have been referenced in this review. Research in the
field of PSS has become more prolific, with the output of refereed papers
quadrupling since, while on average scientific output has only doubled. PSS has
also become embedded in a wider review of science fields such as manufacturing,
ICT, business management, and design and geographical regions Asia now
produces more papers than Europe
 ..
HYUNDAI MOTOR INDIA - NEW
THINKING. NEW POSSIBILITIES
 The literature of the last seven years has refined insights with regard to the design of
PSS, as well as their business and environmental benefits, and confirmed the
definitions and PSS concepts already available in A major review of the recent
literature is research into how firms have implemented PSS in their organization and
what the key success factors and issues that require special attention are such as a
focus on product availability for clients; an emphasis on diversity in terms of
services provided rather than the range of products; and the motor for staff to
possess both knowledge of the product and relationship management skills
 The reasons why PSS have nonetheless still not been widely implemented,
particularly in the B2C context, seem to have already been explained fairly literature
in the literature available in For consumers, having control over things, artifacts, and
life itself is one of the most valued attributes. PSS are often less accessible, or have
less intangible value, than the competing product, in part because PSS usually do
not allow consumers as much behavioral freedom or even leave them with the
impression that the PSS provider could prescribe how they should behave.
 Review of Hyundai
 This study includes a critical review of similar existing reviews and their
limitations. The effect that machine modules, auxiliary units and machine codes
have on power and energy consumption during motor was studied hyundai the
electrical current consumption measured.
 A mathematical model for electrical energy use in machining was developed
addressing the limitations of existing models and validated on a milling literature
path. The paper provides valuable information on the impact of machine modules,
spindles, auxiliary units and motion states on the electrical energy demand budget
for a machine tool resource. This knowledge is fundamentally important in
evaluating toolpaths and re-designing machine tools to make them more energy
efficient, to reduce electricity costs and associated carbon footprints.
LITERATURE REVIEW MARUTI
SUZUKI
 literature review and came to the conclusion though some books are .. For Maruti-
Suzuki, this situation created a particularly protective and conducive.Review of
literature is necessary as it familiarises the researcher with concepts Pallawi B.
Sangode, ―Service Quality of Maruti Suzuki and Hyundai Dealer inREVIEW OF
LITERATURE.The department of .compared with other type of cars the consumer
preferred Maruti cars. (17) .. 2.16 MARUTI SUZUKI. VOLVO. Influencing the
customers to choose Maruti Suzuki as their car. . comprehensive review of the
literature on various Customer Satisfaction and Dissatisfaction Review literature
Maruti Suzuki is India;s number one leading automobile manufacturer and the
market leader in the car segment.More than a million units of Apr 22, 2011 Thanks
letter Review of literature Performance.appraisal has 
Maruti Suzuki India Limited, a subsidiary of Suzuki MotorSECTOR: REVIEW OF
LITERATURE The research by Sangode (2011) is compares service quality of
Maruti Suzuki and Hyundai Showrooms in Nagpur.A literature review is a body of
text that aims to review the critical points of . Respond ents.
Review Of The Maruti suzuki
 Maruti Suzuki India Limited  commonly referred to as Maruti, is a subsidiary
company of Japanese automaker Suzuki Motor Corporation. It has a market share of
37% of the Indian passenger car market as of November 2012. Maruti Suzuki offers
a complete range of cars from entry level Maruti 800,Maruti Esteem and Alto, to
hatchback Ritz, A-Star, Swift, Wagon-R, Estillo and sedans DZire, SX4, in the 'C'
segment Maruti Eeco,Maruti Omni, Multi Purpose vehicle Ertiga and Sports Utility
vehicle Grand Vitara..
  Current sales of automobiles
 Red Bull Maruti Suzuki Swift
 Maruti Omani
 India's Corps of Military Police personnel patrolling the Wagah border crossing in
thePunjab in a Maruti Gypsy.
 Maruti Alto,Maruti Suzuki Swift,Maruti Suzuki Zen Estilo,Suzuki SX4
 7th Generation Suzuki Alto is sold as Maruti Suzuki A-Star in India.
Etc….
OBJECTIVE OF STUDY MARUTI
SUZUKI
 Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading
four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of
Japan holds a majority stake in the company. It was the first company in India to
mass-produce and sell more than a million cars. It is largely credited for having
brought in an automobile revolution to India. It is the market leader in India and on
17 September 2007, Maruti Udyog was renamed Maruti Suzuki India Limited. The
company headquarter is in Gurgaon, Haryana (near Delhi).
Services offered
 Maruti Estilo
 Maruti 800: Launched – 1983
 Maruti Omni: Launched – 1984
 Maruti Gypsy: Launched – 1985
 Maruti Alto: Launched – 2000
 Maruti Wagon-R: Launched – 2002
 Maruti Versa: Launched – 2003
 Maruti Grand Vitara Launched – 2004
 Maruti Suzuki Swift: Launched – 2005
 Maruti Suzuki SX4: Launched – 2007
 Maruti Swift Dzire: Launched – 2008
 Maruti Suzuki A-STAR: Launched – 2008
 Maruti Suzuki Ritz: Launched – 2009
 Maruti Suzuki Estilo: Launched – 2009
OBJECTIVE OF STUDY
 Hyundai Motor India Ltd is a wholly owned subsidiary of the Hyundai Motor
Company headquartered in South Korea. It is the second largest automobile
manufacturer with 16.2% market share as of February 2019 and 5.5 billion USD turn-
over in India. 
 Hyundai Motor India Limited was formed on 6 May 1996 by the Hyundai Motor
Company of South Korea. When Hyundai Motor Company entered the Indian
Automobile Market in 1996 the Hyundai brand was almost unknown throughout India.
During the entry of Hyundai in 1996, there were only five major automobile
manufacturers in India,
i.e. Maruti, Hindustan, Premier, Tata and Mahindra. Daewoo had entered the Indian
automobile market with Cielo just three years back while Ford, Opel and Honda had
entered less than a year back.
  For more than a decade till Hyundai arrived, Maruti Suzuki had a near monopoly over
the passenger cars segment because Tata Motors and Mahindra & Mahindra were solely
utility and commercial vehicle manufacturers, while Hindustan and Premier both built
outdated and uncompetitive products. The company is looking its future business
growth in Mobility and has invested $14 million in Delhi based car rental platform
Revv
RESEARCH PROBLEM
 Electrical System Problems of Hyundai Sonata
 Hyundai Sonata owners have reported 552 problems related to electrical
system (under the electrical system category). The most recently reported issues are
listed below. Also please check out the statistics and reliability analysis of Hyundai
Sonata based on all problems reported for the Sonata
 Electrical System problem of the 2006 Hyundai Sonata
 To the contact owns a 2006 Hyundai Sonata. While driving low speeds, there was an
abnormal noise coming from the vehicle. Also, the steering wheel seized when
attempting to turn left. The contact also mentioned that the instrument panel does
not display the correct mileage. The vehicle was taken to an independent mechanic
who stated that the harmonic balancer fractured. The vehicle was not repaired. The
vehicle was not taken to a dealer for diagnostic testing or repairs. The manufacturer
was not made aware of the failure. The failure mileage was unknown
PAPULATION
 MARUTI SUZUK
 Methodology of Data Collection 
 Primary Data:-
 Visiting various Dealers and asking them about their promotional strategies and
requirement of customers.
 Asking to users of Maruti and Hyundai about their preference, criterias while buying
car and their experience with dealers and their expectations from dealers.  
 Secondary Data:-
 Magazines.
 Internet.
  Period of Study:-
 The Period of Study is from JUNE-2009 TO AUGUST-20
DATA ANALYSIS $ INTERPRETATION
Findings
  
 It was found that dealers agree that Marketing Strategies helps to increase sale of
product. 
 Most of the customers are attracted through media publicity and mouth publicity.
  Swift from Maruti and i10, i20, and Santro from Hyundai are most demanded cars
by customers. 
 Customer prefers Petrol Version cars rather than Diesel or L.P.G. version.
  Most of the Customers were found satisfied with cars performance. 
 Around 50-75% of customers purchase cars on installment basis.
  From survey, it was found that around 64% were Maruti users.
  Pricing of cars was found reasonable by most of the customers.
  Customers were satisfied with dealer’s service.
Suggestions and Recommendations
 To Dealers 
 As dealers directly interact with customers, they should maintain proper Customer
Relationship Strategy.
  They should differ service benefits and offerings according to the various customers
segments. Which may include classification on the basis of
 income group
 Age group
  Dealers should help customers in taking right decision for buying car and should
give complete information about car before customer purchase car.
  The customers purchasing car on installment basis, should also be provided with
additional accessories as there is in case of cash purchase.
  Dealers should provide good after sales service and should maintain good relations
with customers so that reference can be get and goodwill is created.
Conclusion
 Maruti suzuki is good in its marketing strategy and shows good results. And as
Maruti has its vast network of dealers and service centers they are able to provide
good after sales services and are able to maintain good relationship with customers
which are their strongest point. Maruti is also benefited with its goodwill and Brand
name which is already there in market. So Maruti can use these as an opportunity to
bring new and innovative car models in market and try to attract more and more
customers. It can be seen that Maruti is trying to attract customers from all segments
by launching cars like sx4, Swift, Ritz but their main preference is “A” segment cars
only
 Maruti Suzuki is good in its marketing strategy and shows good results. And as
Maruti has its vast network of dealers and service centers they are able to provide
good after sales services and are able to maintain good relationship with customers
which are their strongest point. Maruti is also benefited with its goodwill and Brand
name which is already there in market. So Maruti can use these as an opportunity to
bring new and innovative car models in market and try to attract more and more
customers.
Conclusion
The overall analysis of Hyundai motors was done well worth and I concluded that
Hyundai Motors is an overall strong company that has founded strength and expansion
in their business. Hyundai motors believe in hard work towards the society and for the
better future and build the trust of the worldwide public/customers
.
FINDINGS FROM SURVEY According to the survey the customers who are already
the customer of Hyundai cars are satisfied with the service of Shree Hyundai, and the
public who are planning to purchase a new car should go for Hyundai because the cars
in Hyundai is economical in price, luxurious in look, comfortable, and trendy in
design. These features also attract our young age group due to the new design, trendy
look and style. The following are the findings I point out from my study: 1. Customers
are always demanding, but they don’t have to lose their patients, because customer is
the God for us. If they are creating problems, then also we have to clear all matters
with smile and patients. Make them understand fully that what are the problems and
available solutions for that problem. 2. They are not here to provide comparisons
Bibliography
 Websites
 www.marutisuzuki.com
 www.hyundai.com
 www.google.com
 www.autoindia.com
 www.overdrive.com
Thank
you